ITV

Category: Press Release

  • Fashion One and Elite Model Look Leads The Search For New Supermodels

    Fashion One and Elite Model Look Leads The Search For New Supermodels

    MUMBAI: Fashion One, the premiere fashion, entertainment and lifestyle international broadcaster, fortifies its partnership with the prestigious international modeling competition, Elite Model Look, in the search for the next new faces that would represent the Elite brand in the modeling world. Elite Model Look national competitions from Africa and Latin America will soon be broadcasted through the network.

     

    Elite Model Look is one of the most distinguished modeling contests in the world that have discovered and launched the careers of some of the most famous super models such as Cindy Crawford, Linda Evangelista and Gisele Bundchen. Fashion One will be covering the competitions this year starting in Morocco, Mexico, and Colombia, with a few more other national legs already in tow. From the intercity castings to the finals, the exclusive feature will give viewers an inside look on the action and drama during the selection of the country’s model representative to the Elite Model Look International competition.

     

    Fashion One and Elite Model Management first ventured into an agreement with the pursuit of Elite Model Look Spain. The show’s debut earlier this year received huge success.  Since then, the network started partnering with other Elite Model Look franchises including Elite Model Look Morocco, Elite Model Look Mexico, Elite Model Look Colombia, and are currently adding more to the list.

     

    “This year, participants throughout the competition’s castings come to raise the bar into beauty and poise in order to compete for Elite’s title. More prepared and advocates of fulfilling their dreams, we’re ahead of an interesting process that is set to surpass the level and success of previous years competitions,” mentioned Sandra Lomelí, former model and Elite Model scouting authority.

     

    “Fashion One embraces fashion and its diverse facets in different cultures with Elite Model Look, being one of the biggest exponents and professionals on this area,” expressed Fashion One’s Chief Executive, Ashley Jordan. “We are looking forward in continuing the business alliance with Elite in new nations and formats, reaffirming the commitment of the television network in promoting emerging talents.”

     

    Elite Model Look series is part of Fashion One’s original programming line-up created by executive producers, Michael Gleissner and Ashley Jordan. 

  • Star Movies sets a new benchmark with its leadership

    Star Movies sets a new benchmark with its leadership

    MUMBAI: This 15th August, freedom of ‘tweets’ set a new standard in social media marketing for television movie premieres. No surprise then that this achievement was spearheaded by the Star Movies team. When the occasion is as spectacular as the premier of The Wolverine, the campaign needs to be equally path breaking, if not more. That’s exactly what the Star Movies twitter campaign achieved with hashtags #IAmWolverine and #WolverineOnStarMovies.

     

    Star Movies emerged as a numero uno English movie channel, leading with 119 TVT’s- the highest TVT ratings this month. (TAM All India 1 Mn+, CS 15+ AB, 9 pm Premieres). Surpassing tough competition from Hollywood premieres of other English movie channels, the channel garnered a relative share of 24% not only retaining the No. 1 position in the category but also leaving the competition far away with a huge gap. (TAM All India 1 Mn+, CS 15+ AB, Wk 33 2014)

     

    A one-of-a-kind Twitter engagement that complimented the spirit of freedom on Independence Day by eliminating the need to compete, Star Movies proudly proclaimed – every tweet wins. The twitterati lapped up the opportunity to own some exclusive Wolverine merchandise and proclaim their love for the movie with the one channel that has always re-invented Hollywood – Star Movies. Furthermore the #IAmWolverine contest challenged viewers with a quiz on the movie in which lucky winners stood to win The Wolverine Claw.

     

    Twitter reported an outstanding 47 million impressions with the hastags trending at no. 1 nationally. Riveting hashtags like the Modi Speech and Independence Day, could not suppress the love of Wolverine fans and Star Movies followers as they trended to the top during different parts of the day.

  • TeenNick to host first ever Virtual House Party for Teenagers

    TeenNick to host first ever Virtual House Party for Teenagers

    MUMBAI: Today’s teens seem to be inseparable from their gadgets which have become a virtual extension of their personalities. Lives are lived through screens – smartphones, tabs and laptops  – where dramas unfold on Twitter, friendships made and broken on Facebook, secrets shared through Whatsapp and much more. Keeping in mind this forever connected generation, TeenNick, that provides an authentic teen experience, is all set to host India’s First Ever Virtual House Party ‘#BestTimeEver’ just for teens on August 27th from 7 to 10 PM on the channel! And TeenNick India is inviting teens across India to have the#BestTimeEverbyregistering for the biggest virtual bash of the year by logging on to www.teennick.in.Teens can also add TeenNick (9833764411) to their Whatsapp groups of best buddies which will give them a chance to win freebies during the party.

    By innovatively leveraging Social Media andonline platforms such as Facebook, Twitter and Whatsapp, TeenNick has made social conversations the currency for teenagers to acquire bragging rights as theywillbe able to see themselves featured on the channel. Tweets with the hashtag #BestTimeEver, Whatsapp chats, Facebook posts and images uploaded by teens featuring themselves and their friends will be aired LIVE on TeenNick as they tune in to watch their favourite shows during the party.

    Teens can also avail exciting offers on food, apparel and beauty brands as they get together with their friends to party while watching the latest episodes of their favourite TeenNick shows on 27th August. The channel will be screening six of their hottest shows: Drake & Josh, Supah Ninjas, House of Anubis, Same & Cat, iCarly and Teenage Mutant Ninja Turtles from 7 to 10 PM on 27th August for the partying teenagers to enjoy.

    Speaking about this unique initiative, Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “Today’s teenagers – ‘screenagers’ – are constantly sharing, conversing and connecting with friends online.And that’s exactly where the idea of #BestTimeEver – the 1st ever virtual party by TeenNick fits right in. This is an innovative campaign that brings together social media and television that relates to and engages with this audience in a fantastic manner.”

    Commenting on the first ever virtual house party by TeenNick, Rajneel Kumar, VP & Business Head – Digital Media, Viacom18 says, “We at Viacom18 are constantly looking at digital innovation in how we connect with our viewers. In this campaign for the first time ever, we’re using all our digital assets to connect with our viewers to bring alive the concept of a virtual house party. For the first time ever, Whatsapp is being used not just as a ‘voting mechanism’ but a virtual ‘venue’ for a party. We are excited about the teens having a virtual house party and the #BestTimeEver.”

    Making this an even more enticing proposition for teenagers, TeenNick has also tied-up with Enrich Salons & Academy, as the ‘Makeover Partners’ for the party. Fifty lucky winners will be selected through a contest and will get a chance to avail a free make-over. The winners will get to choose from a set of looks of the famous TeenNick characters – Drake, Josh, iCarly. Also up for grabs are 500free haircuts!

    TeenNick India packs in a powerful punch of exciting shows straight from Viacom International’s library are world class shows that are a mix of cutting edge live action, sitcoms and game shows. Shows such as Drake & Josh which focuses on relationship between two stepbrothers forced to endure each other’s company and iCarly – the story of an accidental online sensation. Adding a further element of intrigue and excitement are shows such as House of Anubis and Sam &Cat which have a massive fan following amongst teenagers across the globe. All these focus on themes relevant to Indian teenagers such as friendship, love, ambition and much more and provide them easy access to International content.  TeenNick is a digital channel which is available across platforms such as Tata Sky (Channel 623), Airtel Digital TV (Channel 354), Videocon D2H (Channel 521), Hathway, DEN, DigiCable and InCable.

    So if you’re a teenager, hurry up and register for the first ever in-house virtual teen party on www.teennick.inand add Teen Nick (9833764411) on Whatsapp now! And don’t forget to tune in to catch all the excitement as it unfolds LIVE on 27th August 2014 from 7 to 10 PM only on TeenNick!

  • redBus crosses 2 million downloads

    redBus crosses 2 million downloads

    MUMBAI: redBus.in, number 1 online bus ticketing platform in India, crossed 2 million app downloads last week across its three platforms – Android, iOS and Windows. redBus achieved this feat in 22 months. 

    redBus completed its 1st million downloads in 18 months and next 1 million came in just 4 months’ time. redBus is now one of the highest downloaded travels app in India and also maintains a high rating of 4.3+ across its 3 apps. 

    redBus is focusing deeply on its mobile customers by releasing some key product features like real time travel tips, live tracking on mobile, directions to boarding points, suggest best dropping point, one touch payments & cancellation etc. These innovations have not only helped redBus build a loyal customer base for its apps but also reach new customers organically. redBus mobile now accounts for than ~35% of its online transactions and half of its traffic comes from mobile now. 

    Prakash Sangam, CEO, redBus.in says: At the ibiboGroup, we have disproportionate focus on the mobile platform. Over the past year, most of the innovation and go-to-market at redBus has centered around Mobile. This strategy seems to be paying off well making redBus possibly the most downloaded app in the OTA space. And with an average rating of 4.3 across all store fronts, it is certainly the highest rated app in its category. Mobile would witness continued investments in the days to come.”

     

  • ‘24’ to premiere on Rishtey

    ‘24’ to premiere on Rishtey

    MUMBAI: It’s been a little over a year since COLORS changed the face of Indian television with its path-breaking show, 24. And now, the riveting 24 hours in the life of Jai Singh Rathod which set the country pulsating in its first season is all set to make a comeback on popular demand on Viacom18’s second general entertainment channel Rishtey. The viewers will once again be a  part of ATU Chief Jai Singh aka Anil Kapoor’s  journey  as he  races against time to save Prime Ministerial candidate Aditya Singhania (Neil Bhoopalam) from assassination in this enthralling espionage drama, that redefined  Indian television through its slick narrative. The show will air every Monday to Saturday at 9.00 PM on Rishtey.

     

    Speaking about bringing back 24 on Rishtey, Raj Nayak, CEO – COLORS and Rishtey, said, “Ever since the first season of 24 drew to a close in December 2013, audiences have been reaching out to us via different mediums requesting for a re-run of the show. We are now happy to announce that the show will air on Rishtey during the week and give viewers an opportunity to relive the action-packed moments that made the show truly exceptional.”

     

    Adding to this ATU Chief Jai Singh Rathod aka Anil Kapoor said, “24 is very special to me. As an actor and a producer very rarely have I experienced such immense creative satisfaction as I have from this show. We were very fortunate that some of the nicest people in show business came together on this show and made the entire journey truly memorable. Everyone, right from the actors to the technicians put in 200% and that shows on screen. The feedback I have received, from viewers across all strata of society and across all age groups, has been very heartening and truly encouraging.”

    He further added, “I am very happy to know that the team at COLORS is now premiering the show on Rishtey, which will give more audiences across the country the chance to experience the show. I hope that the new audiences enjoy watching the show and appreciate our efforts at presenting something different. Also, all fans of 24 who missed out on some episodes earlier or want to relive the entire journey will now get enjoy the thrill not just on weekends but on 6 days in a week on Rishtey. I am also ever excited to share that while viewers once again relish Season 1 of the show, we are already working towards season 2 which will be as thrilling and edge-of-the-seat as the first season.”

     

    24 features the finest from the world of entertainment including Anil Kapoor, Anupam Kher, Shabana Azmi, Tisca Chopra, Anita Raj, Mandira Bedi and Neil Bhoopalam amongst others. The show is co-produced by Anil Kapoor Film Co. and Ramesh Deo Productions, directed by Abhinay Deo and adapted by Rensil D’Silva.

     

    Join ATU Chief Jai Singh Rathod in the race against time as 24 unfolds again Starting 25th August, 2014, every Monday to Saturday at 9.00 PM on Rishtey!

  • Times Now launches ‘Power of Shunya’- Quest for Zero-Season 2

    Times Now launches ‘Power of Shunya’- Quest for Zero-Season 2

    MUMBAI: After the stupendous success of season 1, the award winning series, The Power of Shunya: Quest for Zero is back with its second season on Times Now. Season 2 will continue to examine the critical challenges facing emerging India and the effective and exciting solution based approach that can address these challenges.

     

    The 16 part series will be premiered on August 23rd and will feature discussions among industry stalwarts around crucial issues being faced by India including pollution, shortage of water, need of green infrastructure, renewable energy, agricultural production, nutrition and climate management.

     

    Last year, TIMES NOW, India’s No.1 English news channel, in association with DuPont, the world’s leading science and innovation company launched ‘The Power of Shunya™: Quest for Zero’ series which showcased individuals & companies who are addressing key issues facing India by unlocking the power of zero to deliver maximum growth and sustainable solutions at zero negative impact -– zero hunger, zero wastage, zero carbon footprints, zero workplace hazards. The series was inspired from the Indian Mathematician, Aryabhatta’s invention of Shunya (zero); an idea so powerful that it changed the world. The series has won 10 prestigious awards, including a Silver Abby for the Best Non Fiction Program Series at Goa Fest 2014 and four golds at DMAi Echo Awards 2014.

     

    Balvinder Singh Kalsi, President – South Asia & ASEAN, DuPont said, “The Power of Shunya™ reflects our belief that science-powered solutions and innovations play a vital role in addressing the challenges and aspirations of our growing nation. After a successful launch last year, we continue to strengthen our efforts to reach out to our customers and other stakeholders that share our belief in science-based problem solving. We are happy to partner with Times Now for season 2 to showcase companies and individuals that epitomize the spirit of Indian Ingenuity and commitment to science-powered innovations in pursuit of shunya or zero to build an India with zero hunger, zero malnutrition, zero darkness, zero diseases, zero lives lost, zero environmental impact.”

     

    The series will be anchored by Manvi Dhillon, well known for her deep insights in market analysis and business journalism. The show will air on TIMES NOW every Saturday at 5:30 pm & Sunday at 9:30 am and 6:30pm.

     

    Speaking on the launch of the series, Hemant Arora, Business Head, Branded Content- TIMES TELEVISION NETWORK said “Season 1 was truly a path-breaking series. The augmented viewership enjoyed by Season 1 also won critical acclaim & awards- 5 metals at DMAi & Goa Fest amongst others. With the objective of striving to achieve the goal of Zero with sustainable solutions we are extremely excited about the second season. ‘Power of Shunya- Quest for Zero’ with Manvi Dhillon on board this season, we have taken the series to a whole new level. The series gives an opportunity to corporates to help the country tackle its most pressing issues with the aid of modern technology & science. There’s a whole new and diversified view the series will offer to our audiences with our appealing format.”

     

    Join Manvi as she travels the length & breadth of India to uncover the companies and people who are innovating to reduce our problems to Shunya. Joining Manvi in each episode will be experts across sectors who will outline challenges facing India and discuss the impact of the innovations showcased.

     

    Commenting on the launch of show, Anchor Manvi Dhillon said; “I am proud to be associated with ‘Power for Shunya- Quest for Zero’ as it gives me a reason to explore first hand and highlight the key issues plaguing our country. The corporate involvement in the social responsibility sphere will showcase the intensity of delivering maximum growth at zero impact. I am very pleased to be a part of this series and look forward to its success.”

  • Sony MAX gives its viewers a reason to laugh

    Sony MAX gives its viewers a reason to laugh

    MUMBAI: Ever thought of watching a Bollywood style comic filler or a short movie spoof between movie breaks instead of a regular soap or a toothpaste advertisement?  India’s premier Hindi Movies channel, Sony MAX makes your wishes come true.  With its tagline of ‘Deewana Bana De’, the channel takes an initiative to provide its viewers with entertainment beyond movies. Focusing on generating excitement around films, MAX presents two short format comedy fillers namely ‘Bittu Bak Bak’ and ‘Fully Deewana’ to its viewers. The fillers are formulated to leave viewers in splits with interesting Bollywood facts presented in a comic manner.  The channel has roped in famous comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra for the making of these fillers.

     

    In a classroom setup, ‘Bittu Bak Bak’ showcases the plight of a desperate teacher (Krushna Abhishek) who pulls out all stops to ensure his student Bittu (Bharti Singh) makes an improvement in class and succeeds in life. However, Bittu who seems to be bitten by the Bollywood bug, infuriates his teacher with hilarious responses that have a Bollywood connect. The filler is guaranteed to keep viewers thoroughly entertained with interesting Bollywood trivia. ‘Max Fully Deewana,’on the other hand, showcases hilarious comedy gags of some of the most iconic Bollywood scenes thus capturing the essence of the channel – ‘Deewana Bana De’. The gags will be performed by comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra and will capture memorable Bollywood scenes in a comic fashion.

     

    On his association with the channel comedian Krushna Abhishek, says, “I have a long standing relationship with Sony and genuinely speaking, I feel it is my extended family. There is a certain comfort level that I feel whilst working for the channel. We have played many popular and downright hilarious characters from Bollywood that we could think of. I thoroughly enjoyed showcasing my filmi deewana side and am hoping the viewers will enjoy it too.”

     

    Talking about entertaining people in between movie screenings on the channel is comedian Bharati Singh, who says, “I have heard people complaining about ads on TV, especially during movies. But now, the audience will get to see comedy snippets in which Krushna Abhishek, Paresh Ganatra and I will ensure that they don’t have a reason to surf channels even during a commercial break.”

     

    Emphasizing the importance of making the movie watching experience more entertaining is Vice-President  & Head, Programming- Sony Max, Udayan Pradeep Shukla, who says, “For a library channel like us, it becomes a little difficult. On a general entertainment channel, the audience is conditioned to come back, but on a movie channel that’s not the case. So it was thus imperative for us to think of an idea that was unique and holds the viewers’ attention. The films are outright funny and will give the audience an opportunity to laugh in between the films.”

     

    Sony MAX’s comedy fillers – ‘Bittu Bak Bak’ & ‘Fully Deewana’ are guaranteed to leave you rolling on the floor laughing

  • National Geographic Channel calls out to all dog lovers

    National Geographic Channel calls out to all dog lovers

    MUMBAI: Known as a man’s best friend, dogs are always seen as lovable animals. Have you come across instances when you or someone else is simply unable to handle their pooches? National Geographic Channel presents ‘Cesar to the Rescue’ a show that will help you learn about canine behaviour and bring balance and happiness to their relationships with them. The show is set to premiere on August 30, and will be aired every Saturday and Sunday at 8:30 pm IST.

     

    This six-episode series will be hosted by Mexican-American dog trainer Cesar Millan, known for his efforts to rehabilitate aggressive dogs. As part of the show, Cesar goes on a mission to bring order back to neighborhoods that have fallen under the terrorizing power of a ferocious yappy canine. In each episode Cesar goes to different pet owners and helps them understand their dogs better by his unique ways of training.

     

    Talking about the show, Debarpita Banerjee, Vice President, Marketing and Communications, NGC Networks and FOX International Channels India said “Though being a dog lover myself, it so happens that sometimes you are unable to understand your dog’s mood and or why they start acting in a peculiar way specially towards friends, guests and neighbors. This is where an expert is needed and with this show we aim to showcase the brilliant work.”

     

    Cesar Millan says, “I have always loved all animals and I still do, but I had a special connection with dogs almost from the beginning. I was only thirteen when I decided that I wanted to be the best dog trainer in the world. ‘Cesar to the Rescue’ is all about helping entire groups of people- families, extended families, workplaces, and communities. The show has humor, drama, and suspense, as well as some very heartwarming moments of success.”

     

    Get ready to woof-up with Cesar to the Rescue!

     

    Premiering August 30th, airs every Saturday and Sunday, at 8:30 pm on National Geographic Channel.

  • New stills from ‘Mary Kom’ revealed!

    New stills from ‘Mary Kom’ revealed!

    MUMBAI: Priyanka Chopra’s portrayal of India’s boxing champion MC Mary Kom in her upcoming sports biopic titled ‘Mary Kom’ has attracted widespread praise for the actress. Building a boxer’s physique in the short span of 90 days is no easy task, but Priyanka Chopra has left no stone unturned to perfect the look.

     

    A series of new stills from the film reveal moments in the film where Priyanka, as Mary Kom, is seen pushing herself beyond her limits while working out. The unyielding determination is clearly visible in Priyanka’s eyes as she performs incredibly taxing exercises. She is seen flexing rock-solid shoulders and biceps like never before. Trained by MC Mary Kom’s real-life boxing coaches and fighting real-life boxers, Priyanka Chopra has really gone the extra mile to make the film as authentic as it can get!

  • Rani Mukherjee wants to be a mom, reveals on DD News ‘Ek Mulaqat’

    Rani Mukherjee wants to be a mom, reveals on DD News ‘Ek Mulaqat’

    MUMBAI: In an interview with Manoj Tibrewal Aakash, Bollywood actress Rani Mukherjee said “I have been a daughter and a wife. Now I wish to become a mother of my child.” “Ek Mulakat”is a platform where personalities open their heart and share their deep desires and aspirations.  In the same show Salman Khan has shared that he prefers his bachelorhood and will stay away from politics. On 23rd August, watch Rani Mukherjee befriend with her fans and talk freely about her feelings and desires on Ek Mulakat at 9:30pm.

     

    Rani Mukherjee is making a comeback with ‘Mardaani’ and was here to promote the film which is slated to release soon. Since the show traces the feelings and genuineness of the guests, Manoj Tiberwal Aakash makes an effort to find the real reason for the film and the person that Ms Mukherjee is. During the chit chat, the actress shared that she picked the name of the film from the patriotic song, ‘Khub ladi mardaani, wo to Jhansi wali Rani thi…” She feels Rani Lakshmi Bai has inspired her a lot and once again there is a need to ignite that feeling inside every woman who is living a life of fear due to recent news of humiliation on women and girls.

     

    Ek Mulakat’s main aim is to promote the work of those women who are an inspiration and has a potential to shake the society with their words. The show is very soon going to complete 250 episodes. Many known and unknown names like Ela Gandhi, Shobana Bhartia, Deepika Padukone, Harsimrat Kaur Badal, Saina Nehwal, Dr. Shena Agarawal, IAS Topper 2012 Batch and many more have visited the sets and opened up in the friendly ambience created by the host of the show—Manoj Tibrewal Aakash.