ITV

Category: Press Release

  • Re-invent 2020: The Power of Audio

    Re-invent 2020: The Power of Audio

    NEW DELHI: The 15th edition of The India Radio Forum Virtual 2020 announces the final agenda for Re-invent 2020 – The Power of Audio and promises to celebrate the virtual gathering by providing engaging content, interactive discussions and valuable leadership perspectives and strategies for success scheduled for the 6th November 2020.

    Twenty-plus years into the digital revolution, the radio industry globally is still struggling to hold onto long-time listeners and advertisers while attempting to puzzle out how best to build out their digital offerings. 

    Our keynote session ‘Restoring the Soul of Radio’ addresses these issues. Led by HT MD (Lifestyle) Sonal Kalra, she is joined by industry stalwarts like Anurradha Prasad – president of the association of radio operators for India (AROI); Red FM & Magic FM Director & COO Nisha Narayanan; RBNL CEO Abe Thomas and Radio City CEO Ashit Kukian as they deliberate on resurrecting the soul of radio in 2020. This interesting panel discussion will focus on short term measures the government should take immediately and long-term government policies in support of FM Radio; This keynote will also cover growing trends that might help advertisers and communities to take note and think differently and on future plans of resetting and transforming the industry in very challenging times.

    Did you know that India is the world's third largest podcast listening market? In spite of it being a well-received channel for more than a decade now, podcasts are experiencing unprecedented audience growth in India – a trend that has continued in today’s coronavirus-affected world as people turn more and more to digital media on their personal devices. Despite this growing audience opportunity, podcast monetization is still very much in its infancy and marketing podcasts in key. 

    Our last session aptly titled ‘The World of Podcasts’ is all about the marketing of podcasts; from creation to publishing to deploying and promoting it across most applications to provide one of the most rewarding modes of marketing and strategic communication to marketers. 

    Led by Adfactors PR VP – digital services Pavan R Chawla this panel will include IVM Podcasts founder Amit Doshi; Syska CMO Amit Sethiya and PayNearby MD & CEO Anand Kumar Bajaj. Listen up as this very eminent panel takes you through an immersive session on all that marketers need to know about podcasting. 

    Re-invent 2020 – The Power of Audio; takes place on 6 November, 2020 – 3.15PM – 6.45PM; so block your calendars for the most engaging sessions on the future of audible entertainment in India.
     

  • DViO Digital and Gaana came together to build the longest chain of people during Navratri

    DViO Digital and Gaana came together to build the longest chain of people during Navratri

    When the entire country was practicing social distancing during festivities, DViO Digital created the perfect opportunity to add to the Navratri fervour and lift people’s spirits straight into the virtual world.

    Through an innovative collaboration with India's number 1 music app, Gaana, DViO curated Gaana Garba Chain campaign (#GaanaGarbaChain), inviting participants to submit 15-second dance videos and be part of the longest virtual Garba chain on Gaana’s integrated feature HotShots and other social media platforms.

    The Garba Chain campaign received entries from all over the country from people who love to groove to their favourite Garba songs. Some enthusiasts jazzed up their version of videos, dancing on English songs.

    The entries were featured on Gaana’s page through Reels and also highlighted in stories.

    Sowmya Iyer, Founder & CEO, DViO Digital, said, ”2020 is synonymous with Virtual Reality and though we may have been struck with a situation, we haven't left any stone unturned when it comes to creativity and innovation in experiences. Festivities are all about coming together to meet and celebrate but if we’re not able to, we must still keep that spirit alive. Gaana Garba Chain is an example of that sentiment. The response to the campaign clearly shows the initiative was appreciated by the people and rightly captured the festive spirit of Navratri.”

  • Zee TV viewers stand to win Sone ka shagun for a ‘Shubh Shuruwaat’ this Diwali!

    Zee TV viewers stand to win Sone ka shagun for a ‘Shubh Shuruwaat’ this Diwali!

    MUMBAI: With the festive season just around the corner, Zee TV is all set to pack in an extra dose of excitement for its viewers. With Diwali marking an auspicious shubh shuruwaat where every Indian approaches the new year with renewed zest and vigour, the channel invites its viewers to stay connected with their favorite members of the Zee kutumb across its primetime and partake in a grand celebration – Zee Wali Diwali where they will stand to win a sunhera shagun every day. Spreading cheer and bringing families together in front of the tube this Diwali, Zee TV introduces a fresh and unique Shubh Shuruwaat contest that will run all through its primetime from 2 November till 19 December. Viewers stand a chance to win a special reward on a daily basis by answering four questions displayed between 7 pm to 11 pm from Monday to Saturday. They can send their answers before each show ends by giving a missed call on 8563856301 (indicating their answer to be option A) or on 8563856302 (indicating their answer to be option B) basis the option they choose. Alternatively, users can also login to the Zee 5 site or app to participate. Basis the entries, 5 lucky winners will walk away with vouchers worth Rs.5000/- each every single day. Additionally, with gold being a harbinger of prosperity and a symbol of divine blessings during Diwali, two lucky winners will also get a chance to win a ten-gram gold coin every week. That’s not all! At the end of the Shubh Shuruwaat contest, one lucky family will even get a bumper chance to be a part of the Zee Rishtey Awards and meet some of their most loved Zee TV characters.

    Zee TV Business Head, Aparna Bhosle said, “With Diwali being all about spending quality time with your family, it has been our endeavour to provide a lot of fresh content in this period for our viewers to bond with their loved ones over and enjoy a joint viewing experience at home. After three new fiction shows in October, we have another exciting supernatural fantasy thriller ‘Brahmarakshas’ on its way in November. The week of Diwali also marks significant milestones for each of our ongoing shows with exciting drama spikes unfolding in their narratives. With so much to keep our audiences hooked, we anticipate families spending a lot of time with our content in the coming month and what better way to add delight to their experience than to gratify their support. The ‘Shubh Shuruwaat’ initiative is just a small way in which we extend our gratitude to our viewers for their continued support over the years and we hope that the festival marks a beginning of opportunities, good luck, happiness and robust health for our extended Zee kutumb.”

  • Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

    Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

    Outbrain, the world's leading discovery and native advertising platform on the open web, today announced a new partnership with multi-platform web browser Opera. 

    Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange, a global mobile and in-app-focused programmatic advertising marketplace reaching 285 million users worldwide including 53 million in India, 31 million in Indonesia and 7.5 million in the Philippines. 

    Opera’s owned and operated inventory including Opera News, Opera Mini, and Opera Browser, will now be available to Outbrain marketers on a global scale. In addition, they’ll be able to connect to audiences from Opera’s extensive range of partners across leading mobile phone brands, including Novo, Xiaomi, Oppo Mobile, and vivo thanks to pre-installed Opera Browser and News Apps on these devices.

    “We’re thrilled to announce our partnership with Opera,” said Victor Charpin, Head of Platform at Outbrain. “This is a great opportunity to provide our advertisers with quality inventory on one of the largest app publishers in the world. Traditionally, web browsers are not known to run native ads within it’s networks. We’re flipping the script — and making it possible for marketers to connect to their target audiences within premium, engaging environments, and truly native formats.”

    “Outbrain has proven to be a leader in the native advertising space. At Opera, our browsers have helped 285 million people access the internet to read, create, laugh, and play. By joining forces, our partnership with Outbrain allows us to connect with consumers on a wider scale," said De Barros Marcio, Head of French Speaking Africa and Programmatic at Opera Software.
     
    Effective immediately, Outbrain marketers can begin buying Opera premium inventory at scale. To learn more, contact us.
     

  • FedEx Express Recognized as One of India’s Best Workplaces For Women by the Great Place to Work® Institute

    FedEx Express Recognized as One of India’s Best Workplaces For Women by the Great Place to Work® Institute

    FedEx Express, a subsidiary of FedEx Corp (NYSE: FDX) and the world’s largest express transportation company, has been recognised in the Top 50Best Workplaces for Women 2020, by the Great Place to Work® Institute.

    The study is one of India’s largest annual assessments of workplace excellence for women across all levels, and is based on confidential employee feedback and an audit of management processes. This year, more than 850 organizations participated in the survey conducted by the Great Place to Work® Institutein India, from which the top 100 workplaces for women were selected and recognized.

    “We are honoured to be recognized as one of India’s best workplaces for women, highlighting our diverse and inclusive work environment where all team members have equal opportunities to excel and grow.”said Mohamad Sayegh, vice president of operations for FedEx Express in India.

    “Our commitment to diversity and inclusion is an integral part of our culture, and we continuously work topromotequalified women into leadership roles and offer programs that help our team membersexplore possibilitiesin their careers.We foster adiverse workplace that supports long term development and provides meaningful opportunitiesto our team members to pursue both personal and professional goals.” he added.

    Earlier this year, Jack Muhs, regional president for the Middle East, Indian Subcontinent and Africa region,signed the CEO statement of support for the ‘Women’s Empowerment Principles – Equality means Business’.Established by the United Nations Global Compact and United Nations Women, the Women’s Empowerment Principles are a set of seven actions that companies choose to adopt to advance gender equality in the workplace and community.

    FedEx was named by Forbes Magazine in 2019 as one of the Best Employers for Diversity globally, and was also recognized as one of the top 100 companies to work for in India by the Great Place to Work® Institute in June 2020.

  • The Best Way to Learn Forex Trading

    The Best Way to Learn Forex Trading

    Today, online trading is in vogue. Over 15 million people around the world partake in the activity, and their community is growing. This is hardly surprising, given the sheer profit potential. On Forex, you are free to set your own goals and use your favourite strategies. Every trader has their own road map to success. But where to get started?

    There is no shortage of information online, so you can just Google the subject. However, not all sources are equally trustworthy. Follow our guide to master Forex and turn it into a lucrative career. Trading can be a hobby or a full-time job. It offers maximised flexibility. 

     1.    Find Reliable Brokerage 

    Brokers are the middlemen between traders and the global market. You cannot connect to the foreign exchange directly: without an account, trading software is useless. Therefore, it is important to choose a firm that will meet your expectations (at the very least). Account registration is always free. 

    Brokers share educational content on their official websites. They have support centres which are ready to assist you 24/7. Clients may also be provided with links to recommended sources of trading wisdom. So, how should you choose a broker in India? 

    Residents may pick a local or international provider based on their needs. Always look for licensed operators which are authorised by respectable authorities. These could include the FCA in the United Kingdom, the FCSA in South Africa, the CySEC in Cyprus, etc. They are industry watchdogs which monitor the quality of services. Compliant organisations like ForexTime adhere to such norms as protection of clients' investment, negative balance protection, etc. 

    2.    Find Suitable Software

    You cannot learn to trade Forex without a trading terminal. Every broker recommends particular software. These systems may function as desktop platforms, mobile apps, or web-based systems. The latter work without downloads: they may be opened in any popular browser. 

    The most popular examples like MetaTrader 4 and MetaTrader 5 have all three versions. Users may easily switch devices during their trading day, as data is shared via clouds. The earlier version is geared towards currency pairs, while the fifth edition is best for diverse portfolio management.  When you are only learning the basics, a sophisticated interface may only confuse you. 

    3.    Learn Theory and Practice

    If you rely on theory alone, you are bound to fail in the live market. Start with a demo account (aka practice account). It is a priceless opportunity to hone skills before venturing into the real currency exchange. 

    Remember that you will work in a gigantic market. In fact, it is the largest in the world. 
    Every single day, close to $6 trillion is exchanged between its participants: institutions and individuals. Until the 1990s, Forex welcomed only large-scale players like hedge funds, major banks, and businesses. Today, it is classified as over-the-counter, which means that everything is done online.

    So, the purpose of the demo mode is practical learning. You can test-drive your system without risk. Get familiar with the controls and explore analytical tools. You need to know how to initiate, manage and finalise a trade, what parameters must be set, etc. Any theoretical insight must be applied to virtual positions first. 

    Opening a Demo Account

    To register a demo, fill in a simple form on your brokerage site. Typically, it includes only basic contact details like full name, email address, country of residence, and phone number. Submit it and check your inbox: usually, credentials are generated and emailed almost immediately. You can enter them on the terminal straight away. 

    Other Sources

    Since the 1990s, countless books and articles have detailed popular Forex strategies. Today, you can also find podcasts, video tutorials, and webinars on the subject. YouTube has dozens of channels created by expert traders. For example, check out Warrior Trading.

    Choosing a Style

    Try common styles in the practice mode to see which one suits you. Some strategies require more time than others. For instance, swing trades can last for days or even weeks. Meanwhile, scalpers dip in and out of the market several times per day. For day traders, Forex is a full-time job. 

    Switch to a live account when you are confident in your knowledge. Do not rush it: the longer you practise — the better your actual results. Remember that real trading always feels different, as you manage your own money. 

  • CNN-News18 ups the entertainment quotient for its viewers with ‘News18 Star TALK’

    CNN-News18 ups the entertainment quotient for its viewers with ‘News18 Star TALK’

    With an aim to bring daily dose of entertainment to its viewers during these unprecedented times, CNN-News18, one of the leading national English news channel, has gone an extra mile to keep its viewers engaged, enthralled and intrigued. The channel is all set to launch News18 Star TALK’, a unique entertainment show, further adding to the strong line up of its weekend programming.

    News18 Star TALK will aim to be the one stop destination for all the engaging and impactful stories from the world of showbiz. The show will be anchored and produced by Shilpa Rathnam, Entertainment Anchor, CNN-News18; a leading journalist with over 10 years of experience in the field of entertainment.

    Leveraging its global connect, CNN-News18 will bring entertainment news from all arenas of Bollywood and Hollywood. The show will showcase engaging stories ranging from exclusive interviews with leading Bollywood and Hollywood celebrities to hosting sing along sessions with the best singers and top rock stars. News18 Star TALK will telecast every weekend for half-hour and, will bring movie and show reviews along with trending entertainment stories across the globe.

    Don’t forget to take quick shots of entertainment with ‘News18 Star TALK’ only on CNN-News18

  • Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

    Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

    NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the Indian Television premiere of The Prodigy and Child’s Play this Saturday, October 31, 2020 at 9:00 PM and 11:00 PM respectively.

    An unnerving horror movie that underscores family drama, The Prodigy, directed by Nicholas McCarthy is a twisted story revolving around a child, Miles (Jackson Robert Scott) whose disturbing behaviour signals that an evil, possibly supernatural being has taken control of him, forcing his mother, Sarah played by Taylor Schilling to investigate whether sinister forces are involved. Fearing for her family's safety, Sarah must choose between her maternal instinct to love and protect Miles and a desperate need to investigate what or who is causing his dark turn.

    Lars Klevberg’s Child’s Play, is a soul-stirring horror adaption of the 1988 film of the same name and is the reboot of the quintessential Child’s Play franchise. The thrilling plot is based on the cult favorite character, ‘Chucky’ as a Buddi Doll and his hearing-impaired master Andy played by Gabriel Bateman. The slasher flick creates a petrifying visual of a lively toy with the help of artificial intelligence and follows a family terrorized by a high-tech doll who becomes self-aware and subsequently murderous. Veteran actor, Mark Hamill best known for his portrayal of Luke Skywalker in the Star Wars saga and voice of Joker in Batman: The Animated Series, has lent his voice for the doll Chucky.

    Don’t forget to tune into Movies NOW and MNX for a #HalloweenSpecial and watch The Prodigy and Child’s Play on October 31 at 9:00 PM and 11:00 PM respectively.

  • Catch the non-stop Hollywood dhamaka on Sony PIX all of November

    Catch the non-stop Hollywood dhamaka on Sony PIX all of November

    MUMBAI: It is going to be non-stop entertainment on Sony PIX owing to a barrage of special programming which includes the Indian Television Premiere of Fast & Furious Presents: Hobbs & Shaw, Happy Death Day 2U and US; Diwali Dynamite – a multi-language festival, and Amazement at primetime with a different theme every week.

    Starting with the biggest premiere of the year Hobbs & Shaw on 1 November at 1pm, the movie will premiere in English, Tamil and Telugu on Sony PIX and in Hindi on Sony MAX. With Samsung Galaxy Z Fold 2 as the co-presenting sponsor, TVS Motors as the co-powered by sponsor, Kelvinator and Spotify as the Associate sponsors and Forevermark Diamonds as the Associate sponsor for Sony PIX HD, Hobbs & Shaw is the most awaited action blockbuster of the year.

    Additionally, in a category first move, Sony PIX is tapping into the incredibly popular gaming segment and sponsoring an e-sport event – PIX Arena – where fans are given an engaging opportunity to show how their skills match up to that of the lead characters – Hobbs & Shaw. It’s a 6-day Free Fire tournament starting on 26 October and leading to the premiere of the movie, where 480 teams will compete for the championship and a prize amount.

    Next up is the Diwali Dynamite – a multilanguage festival – from 2 to 6 November where family entertainment is guaranteed. With 3 back to back blockbuster movies in a day, viewers can expect thrice the firepower that too in a language of their choice. This will be followed by the Indian television premiere of Happy Death Day 2U on 22 November at 9 pm and the premiere of US on 29 November at 1pm and 9pm.

    Moreover, primetime on Sony PIX will be a whole lot of amazement as with a different theme every week, viewers will be spoiled for choices from Monday to Saturday at 9 pm. With A-Listers as the theme, the week of 16 November is loaded with Blockbusters like Lucy starring Scarlett Johansson, Wonder Woman starring Gal Gadot, Terminator 2 with Arnold Schwarzenegger in the lead and more. Following this, the theme for the week of 23 November is Adventures and consists of movies like Battleship, Ready Player One, Mortal Engines and more.

    Sony Pictures Networks India English cluster business head Tushar Shah said, “November is going to be exciting for Sony PIX viewers with back to back premieres – including the most awaited action blockbuster ‘Hobbs & Shaw’ – and especially curated movie festivals. It doesn’t get better than this and we are urging fans to stay tuned through this month of festivities as non-stop entertainment, amazement and Hollywood blockbusters are guaranteed”.

  • &flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone

    &flix Decodes Movie Lovers In India Through Their Latest Consumer Study Titled: Hollywood Is For Everyone

    Hollywood’s growing larger-than-life appeal knows no bounds. With its sophisticated visual effects, unique concepts and aspirational characters, today its fandom in India cuts across languages and cultures. Delving deep into the universe of these passionate fans, &flix, the destination for the latest Hollywood hits from the house of ZEE, has released a comprehensive report titled ‘Hollywood Is For Everyone’ that decodes the hunger for Hollywood amongst movie lovers in India. Coupled with a slew of dubbed releases, Hollywood has now made inroads into untapped markets and resonated with newer audiences. The study throws light on this phenomenon and how Hollywood forms an intrinsic part of our conversations and culture today. With a soaring success at both Box Office India and television, Hollywood has reached the homes of enthusiasts from all corners of India and its only on an upward swing from hereon.

    &flix commissioned Nielsen to conduct a study and draw insights from 1500 + movie lovers across metros and Non-Metro cities including – Mumbai, Delhi, Chennai, Bangalore, Pune, Ahmedabad, Lucknow and Indore. The report delves into how Hollywood enjoys a universal appeal in India and highlights the consumer preferences, attitudes and behaviours, truly giving an insight into the lifestyles and mindsets of the movie buffs in India. The findings reveal how Hollywood blockbusters and heroes act as a gateway for viewers to unlock unlimited possibilities.

    Drawing inspiration from the findings, ZEE has recently announced a pan-network property ‘Ticket To Hollywood’ that brings the latest Hollywood movies in dubbed languages across ZEE’s leading movie channels. Starting with the premiere of 2020’s superhero movie ‘Bloodshot’ available across 12 channels in 10 languages, the property further unlocks Hollywood’s true potential in India, giving enthusiasts access to the larger-than-life, Hollywood-level experience.

    Sharing her views on the study, Prathyusha Agarwal, Chief Consumer Officer, ZEE said, “At ZEE, we have always recognized the diversity of the cultures and people that exist within India. The findings from the &flix consumer study are proof that Hollywood aficionados are spread across the ‘many Bharats’ today. They seek new experiences and have their finger on the pulse of the latest trends. By offering a ‘Ticket to Hollywood’ to these passionate fans, we at &flix continue to win in the many Bharats that coexist. Being the pioneers of some of the most disruptive innovations in the category, we at &flix are truly proud to push the envelope yet again and present the insightful findings that have emerged through this comprehensive study.”

    Commenting on the same, Kartik Mahadev, Business Head, Premium Channels, ZEEL said, “In the hyper-connected world we live in, Hollywood is closer to our homes and hearts now than ever before. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness to the global fan following. This &flix study delves deeper into the mind of the movie fan and explores their culture that is fully immersed into the movie universe. Since its launch, 2 years ago, &flix has challenged the English movie genre codes in addressing the fan experience on television. ‘Ticket to Hollywood’ broadens access to Hollywood premieres across the width and breadth of the country, bringing movies closer to fans while creating value for brands who want to engage with the passionate audience across regions.”