ITV

Category: Press Release

  • MOVIES NOW premieres Movie of the Decade RUSH on September 28

    MOVIES NOW premieres Movie of the Decade RUSH on September 28

    MUMBAI: Since its launch, MOVIES NOW has fortified its position as India’s home for the best Hollywood blockbusters in stunning HD. Continuing their brand promise of showcasing the most popular and iconic films, MOVIES NOW is glad to announce the Indian Television Premiere of the Movie of the Decade RUSH. The movie is presented by TVS Apache and Powered by Ask Me.

     

    Revolving around the greatest sports rivalry the world has seen – Niki Lauda vs. James Hunt – RUSH is an exhilarating biopic detailing when the perilous rivalry between race-car drivers James Hunt and Niki Lauda came to a head during the 1976 Formula One motor-racing season. With power-packed action performances, a gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde, directed by Academy Award Winner Ron Howard, this scorching action thriller is a must-watch. The 2013 blockbuster won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts.

     

    On the occasion of the premiere, Mr. Shantanu Gangane, Marketing Head – English Cluster, Times Television Network said, “MOVIES NOW offers its audiences adrenaline-pumping films that thrill, entertain and keep them at the edge of their seats. While RUSH is the perfect film to fit our brand identity, it is also aligned towards our content-led channel-refreshment. Launched in August, with the exclusive Indian television premieres of Olympus Has Fallen and RUSH (the series), the channel content is being well received by our viewers, making us among the top channels in the English Movie category, ahead of Pix & HBO.”

     

    With an aim of strengthening consumer engagement, the television premiere will be supported by a high-intensity 360 degree marketing campaign featuring print, outdoor and innovative on-ground activations. An engaging month-long digital campaign has also been planned to build conversations around the television premiere and enhance the viewer’s experience.

     

    RUSH premieres on MOVIES NOW on Sunday 28th September at 1PM and 9PM.

  • Nestlé Portugal entrusts its packaging production to Diadeis Iberia

    Nestlé Portugal entrusts its packaging production to Diadeis Iberia

    MUMBAI: Nestle Portugal has chosen Diadeis for the graphic production of the packaging for all its brands of Hot Drinks, Chocolate, Ice Cream, Frozen food, Infant nutrition and Culinary solutions. The agency is charged with optimising the packaging graphic chain by streamlining the process and improving quality.

     

    In order to do this, there will be a separation of tasks; Diadeis will be charged with the reprographics and colour management, while refocusing the printers and design agencies on their core business.

     

    “The aim is to optimise the quality by integrating the technical constraints of the printers and by applying high-level colour management methods,” explains Diadeis Iberia country manager Gerard Navarro. “This new organisation enables consistency to be improved between the packaging for all the products of each Nestle Portugal brand”. Furthermore, the centralisation of all the products to one provider, the monitoring of specific processes as well as the use of tools (such as Mediabase, Diadeis’s Digital Asset Management system) leads to time-to-market gains. On top of that, by being able to change printer or printing technique more easily, Nestlé has more autonomy.

     

    All the services are carried out by Diadeis Iberia, the Diadeis affiliate based in Barcelona. “We have been providing the same service for Nestle Spain since 2011,” explains Navarro. We are very pleased that the Nestle group trusts us with this work and it allows us to also extend our scope of activity.”

     

  • Social Media Week releases list of eminent speakers for its 2014 edition

    Social Media Week releases list of eminent speakers for its 2014 edition

    MUMBAI: Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. Some of the experts expected at the event, include:

     

    • Rishi Jaitly: Head, Twitter India 
    • Vikram Menon: President & Country Head, OgilvyOne Worldwide, India
    • Anaggh Desai: Co- founder, 1+99 Experience Consulting
    • Mohandas Pai: Chairman, Manipal Group
    • Raheel Khursheed: Head of News, Politics & Govt @TwitterIndia
    • Kunal Jeswani: Chief Digital Officer, Ogilvy & Mather India
    • Navdeep Suri: India’s current Ambassador to the Arab Republic of Egypt
    • Sean Gardner: Forbes #1 Social Media Influencer, Author, Co-founder of the Huffington Post “Twitter Powerhouses Series”
    • Jeff Bullas: A Social Media Marketing Blogger, Strategist & Speaker, voted #14 Of Forbes Top 50 Social Media Power Influencer
    • Arvind Gupta: Hibernation Innovation Evangelist & The National Head of BJP’s IT Cell
    • Deepali Naair: CMO, Mahindra Holidays & Resorts India Limited
    • Prem Panicker: Managing Editor, Yahoo
    • Vasantha Kumar: Director Marketing & Communication India & South Asia, IBM
    • Viral Oza: MD,Nokia India Pvt. Ltd.
    • Richard Lui: Asian-American journalist and news anchor for MSNBC and NBC News
    • Sanjay Tripathy: Sr.EVP Marketing, Digital & E-commerce – HDFC Life

    *Complete list of Speakers

     

    Based on this year’s theme for SMW, ‘Social media for Social Change’, the renowned speakers will share their insights and knowledge through various sessions, including those on managing diplomacy through social media, social media and politics, building  a career in social media, and New age fight club – Social Media, Disruption & Viral.

     

    Rohit Varma, Founder & Managing Partner, R SQUARE Consulting Services Pvt Ltd, said, “­­­­­­I’m very excited to see many organization & brands from different industries coming on board to curate sessions and making it the biggest crowd-sourced festival. Look forward to the five days social media festivity. I’m quite sure that there is lot more awaiting the audience.”

     

    “Social media and digital impact are changing the way brands function today. As an organization, we are strong believers of this platform, and have leveraged it successfully for clients across categories. We are proud to be associated with SMW’s third stint in India, and look forward to engaging with marquee speakers at this platform, which connects people across borders and backgrounds; this year’s theme of the impact of social media on social change, will definitely bring to light, some interesting perspectives on how digital India thinks,” said, Nikhil Dey, President (Public Relations) at Genesis Burson-Marsteller.

     

    The growing momentum of the initiative reflects in the number of sponsors, partners and speakers, who have come forward to support the event. Companies such as Microsoft (City Support Sponsor), Germin8, Unmetric, KPMG and Wrangler are sponsoring SMW 2014.

     
    “As GroupM we are delighted to continue our association with SMW. After a successful opening year in Mumbai and Bangalore in 2013, SMW is lining up an exciting fare this year. As social media channels proliferate and become meeting grounds of brands and consumers, SMW provides a great platform for enhancing knowledge and sharing best practices,” CVL Srinivas, CEO GroupM South Asia

     

    In addition, SMW has partnered with leading media and integrated communication agencies, includingSocial@Ogilvy, chlorophyll, UB, TiE Mumbai, The Express Group, The Indian Networker, Construkt festival, mXm India, PageTraffic, AVID Learning, Yellow Seed Content Solutions, Fratelli wines and Steerttalk, to organise the event in India.

  • National Geographic Channel creates a smart dent with TAM ratings

    National Geographic Channel creates a smart dent with TAM ratings

    MUMBAI: From brawn to brain, the infotainment industry in the country has come a long way. Staying true to its promise of providing its viewers content with knowledge at its core, National Geographic Channel has outshined all the other channels of this genre. With its clutter breaking content and exclusive shows, it has become the number one channel across the infotainment genre with 0.35 % share (TAM Ratings for week 35, 2014).

     

    The channel’s ‘Entertain Your Brain’ (EYB) programming has been designed keeping in line with the resurgence of Smart TV as a genre and is packed with engaging content. Its new line of shows like Brain Games, The Number Game, Do or Die and more recently Science of Stupid, combine interactive and relatable content which is not only entertaining but also informing.

     

    Debarpita Banerjee, Vice President, Marketing, NGC and Fox Traveller said, “It is very encouraging to see that our line up under the ‘entertain your brain’ pillar has been consistently performing,  primarily because they pack in great entertainment value, and also have a clear benefit for the viewer. From workings of the brain to hilarious science experiments, each show teaches its viewers something new in the most effortless and entertaining way.”

  • NDTV’s flagship show, The Property Show hits the airwaves exclusively on Radio City

    NDTV’s flagship show, The Property Show hits the airwaves exclusively on Radio City

    MUMBAI: NDTV and Radio City 91.1FM have partnered to air NDTV’s ‘The Property Show’ exclusively for Radio City listeners. As a part of first-of-its-kind alliance, The Property Show on Radio City launching on September 13, 2014 will be aired weekly and will give listeners the best from the world of Real Estate while they’re on the go.

     

    NDTV’s pedigree in Real Estate Programming gives the show an edge over its competitors in the similar space. Hosted by Manisha Natarajan, The Property Show today has become the platform for leading thinkers and opinion makers. The show decodes the country’s opaque property markets for its audience.

     

    NDTV had taken its property information content online by launching an official website called NDTV Property last year. Continuing the legacy, with the major success achieved in connecting with the consumers and the trade, NDTV has stepped forward to build the ecosystem of The Property Show beyond the homes of consumers with NDTV and Radio City coming together to take this giant leap forward. The initial focus will be on Mumbai and Delhi, two major cities when it comes to Real Estate, and this partnership will bring the very best to consumers.

     

    Announcing the partnership, Vikram Chandra, Group CEO, NDTV, said, “We are delighted that NDTV is the first TV broadcaster to have partnered with radio to put television content on air. The NDTV-Radio City 91.1FM partnership will be bringing another dimension to information about the Real Estate industry, adding to the innovation that NDTV is constantly bringing to its audiences.”

     

    Commenting on the alliance, Mr. Ashit Kukian, President & COO, Radio City 91.1 FM said, “This alliance is an important milestone for both TV & Radio. This association is a testimony of how meaningful content integration can trigger great consumer experience along with ringing in revenues. We are happy to partner with another leader, NDTV ” 

  • Life Ok’s Ek Boond Ishq celebrates its one year completion

    Life Ok’s Ek Boond Ishq celebrates its one year completion

    MUMBAI: Life Ok’s popular daily show Ek Boond Ishq that went on air on 9th September 2013 recently completed a successful year.

    The cast and crew of the show got together to celebrate this success. The set brimmed with energy as the show’s main leads Mrityunjay (Viraf Phiroz Patel), Tara (Chhavi Pandey) and other cast members cut a huge chocolate cake to begin the celebrations.

    Speaking on the happy occasion of the show completing a year Viraf said “Ek Boond Ishq has been my first daily soap and is extremely special to me. It feels really nice to see the show complete a year. Time flies soon and I can’t believe it’s already been a year. I’d like to thank the entire team for making this journey so memorable and the audience for watching us.”

    Watch Life Ok’s Ek Boond Ishq from Monday to Friday at 8.30 pm.

  • Sunburn Goa announces the phase Two Early bird tickets

    Sunburn Goa announces the phase Two Early bird tickets

    MUMBAI: With just under five months to go until Sunburn returns to the stunning shorelines of Goa for its eight season, the festival has announced that its Phase Two Early Bird Tickets are now on sale. Famed for its exotic climate, idyllic beachfront and affordable price tag, Sunburn has rejuvenated the Goan party scene and is the perfect destination for festival-goers hoping to escape cooler climates and experience something unforgettable.

    Raising the bar for its 2014 edition, Sunburn will play host to over 150 artists across 8 colossal stages on the 27th, 28th and 29th of December. With past headliners including dance music heavyweights Above & Beyond, Axwell, Afrojack, Carl Cox, Armin Van Buuren, Fedde le Grand, Paul Van Dyk and Markus Schulz, Sunburn has had a profound influence on the Indian electronic scene since its inception in 2007, with Mixmag hailing it “one of the wonders of the clubbing world”. With Sunburn clocking an attendance of over 160,000 fans from across the globe in 2013, the upcoming line-up announcement for 2014 promises to be even bigger and better than ever before.

    The festival also boasts jaw-dropping production; with Sunburn’s main stage harboring an impressive 200-foot structure – the largest ever stage construction in Asia. The legendary Cubezoid stage will also return for its fourth year at Sunburn, providing a multi-sensory sensation that brings together world class LED lighting and video projection that make for a high-octane fusion of space and sound. Sunburn has tied up with India’s biggest brands like Hero, Micromax, Kingfisher, Quikr and Jabong to create unique experiences including augmented reality environments and Xylo bands also on offer, Sunburn revelers will light up the sky in what will be a 360-degree sonic experience.

    Thrill seekers can also expect to find a whole host of activities at their disposal such as stunt biking, zorbing, volleyball and bungee jumping, with more adrenaline-fuelled surprises in store. Early bird ticket holders can also gain first access to on-site activities, plus new for 2014, the festival will provide exclusive packages (including camping and cruise options) to guarantee affordability.

    Sunburn will also provide even more music, dancing and unforgettable moments with their ‘Afterdark’ parties set across the North of Goa. Taking place in multiple locations and exploring various genres of electronic music, Sunburn will ensure the party never stops and offer fans the experience of a lifetime.

    Karan Singh, CEO, Sunburn said, “Offering the audience a never-seen-before experience, Sunburn has become the definitive identity of international electronic dance music.  Continuing the legacy, this year SunburnS8 will take the festival experience to the next level where we aim to create a maniacal musical atmosphere. With SunburnS8, we will surely redefine the dance music experience of the country, and promise to give the audience a sound, which they have never heard earlier. SunburnS8 will be the biggest & best yet.” 

  • Cartoon Network’s talent search heads to the Philippines

    Cartoon Network’s talent search heads to the Philippines

    MUMBAI: Cartoon Network has extended its global animation talent search further into Southeast Asia, bring the International Shorts Program to the Philippines. The country’s No. 1 kids’ channel is casting a wide net to identify writers, artists and studios that can develop its next original hit series.

     

    Today, Manila-based production studio Top Draw Animation opened its doors for the very first time to local animation and TV industry representatives who experienced an exclusive studio tour and a sneak-peek of Monster Beach. This feature-length animated TV movie was commissioned by the team at Cartoon Network’s Asia Pacific headquarters in Hong Kong, created by Melbourne-based Bogan Entertainment Solutions and animation work was conducted by Top Draw Animation in the Philippines.

     

    Silas Hickey, Cartoon Network’s Creative Director for Animation Development in Asia Pacific, said: “Our International Shorts Program signals serious intent that we are continuing to support the animation industry in Asia Pacific. We truly recognize the value of the talent in this region and a show like Monster Beach allows it to be consumed by a global audience. It’s really funny stuff and, with the exception of some voice talent based in North America, it’s all created in Australia, Hong Kong, and right here in the Philippines.”

     

    After the tour, Top Draw Animation staff demonstrated their enthusiasm for the projects they are working on by dressing up as their favorite anime characters from Exchange Student Zero, another project that features the Asia-Pacific collaboration. Members of the animation industry, university students and the department of education were also on hand to show their support.

     

    Original content makes up a large percentage of Cartoon Network’s line-up, and series like Adventure Time, The Amazing World of Gumball and Uncle Grandpa are a major factor that have made it the country’s No. 1 kids’ TV channel for the past five years.1

     

    In Asia Pacific, Monster Beach premieres across Southeast Asia, Australia and New Zealand on Halloween (October 31). Exchange Student Zero, an animated series, will premiere on Cartoon Network in mid-2015.

  • Fremantlemedia set to enthrall global audiences with trailblazing new formats

    Fremantlemedia set to enthrall global audiences with trailblazing new formats

    MUMBAI: FremantleMedia will launch a range of sensational new formats at MIPCOM 2014 that are set to provide buyers with even more original, creative and exciting ideas to thrill audiences around the world.

     

    Rob Clark, Director of Global Entertainment said: “Our MIPCOM 2014 slate is incredibly strong and really delivers creative, original formats that have a proven ratings track record. I believe that we’ve got something for every broadcaster for both their prime-time and access schedules, l am very excited by the calibre of shows we have to offer and can’t wait for the market….bring it on.”

     

    First off the block is high-octane entertainment format, Master Athletes, a development from FremantleMedia North America. This intense and ground breaking reality show is a visually stunning prime-time reality competition where 24 ultra-fit members of the public, prepare themselves for a gruelling 10-week challenge. The athletes teamed in mixed sex pairs live, eat, sleep and train together in the Master Athletes Village where relationships develop, alliances are formed and the intense battle begins. To win, the teams must conquer 10 sporting disciplines. Each episode sees the athletes’ fitness and teamwork tested to the max as they take part in different events to qualify for the next round. The top teams from the first two events leap to the next episode while the two lowest placed teams compete in a final head to head duel for the last remaining qualification spot. As the competition heats up, only the strongest team can survive and claim victory. Master Athletes was the second highest rated show of the week in Sweden and it was Sweden’s highest rated new summer season launch since 2011. Produced by FremantleMedia Sweden for SVT, the Swedish version (Swedish title – Athlets) launched in August 2014.

     

    Heaven or Hell, devised by FremantleMedia owned UFA Show & Factual, is a game of two halves. The hit gameshow launched this summer on ProSieben’s Pro.7 and became the channel’s highest rated new entertainment launch of the year so far having achieved Germany’s highest ratings of 2014 amongst the commercial target of 14-49 year olds.

     

    Heaven or Hell is at times shocking, and devilishly different to other traditional gameshows. Heaven, a quiz set bathed in white lights, is a place where contestants attempt to win up to €50K by correctly answering a series of multiple choice questions. If they’re unsure of an answer, but wish to continue playing they have to descend into HELL, a fiery pit where they must successfully complete a Hellish and hilarious Jackass-style challenge. The format is a must see TV event with a blend of traditional quiz and a unique style of questioning where anything can happen. Heaven or Hell is a brilliantly promotable and hilarious gameshow in which contestants need to be fearless and game for a challenge. Anyone winning on Heaven or Hell is sure to have been to Hell and back.

     

    FremantleMedia will test audience’s celebrity knowledge with the launch of Celebrity Name Game. Originally developed by Courteney Cox and David Arquette, the format is co-produced by FremantleMedia North America and Debmar-Mercury. This celebrity packed, quick-thinking gameshow combines the best of pop culture with laugh-out-loud comedy as celebrities team up with contestants to identify famous names including actors, singers, athletes, pop culture figures, politicians and even cartoon characters, using only improvised clues. Debuting as a daily strip in the US this September, Celebrity Name Game is on track to deliver huge laughs and huge audiences with a host of celebrity guests.

     

    My Mom Cooks Better Than Yours, produced by Mandarina in Spain, will be cooking up a storm at MIPCOM 2014. The fast-paced culinary gameshow combines cooking, competition and family dynamics in the ultimate recipe for success. A comedy of cooking errors and kitchen calamities are guaranteed when two teams, a Mother and their culinary challenged son or daughter, compete against one another for a tasty cash prize. With the clock ticking, tempers can soon start to boil-over as the contestant has to listen carefully to their mom who is watching – and interfering – from the sidelines. If things start to go wrong the Mom can push a ‘panic button’ which allows them to intervene, but it also makes the time wind down twice as fast. Once each team has had their turn, a food critic blind tastes both dishes and reveals which contestant’s ‘mom cooks better.’ A cooking show with a secret ingredient, My Mom Cooks Better Than Yours broadcasts daily on Cuatro and is in its third series.

     

    Last up is Virtually Famous, an inventive new panel show format. From globally famous viral memes and twitter rants, to the greatest YouTube posts and Vine shorts, three rival teams battle it out for points over the online moments that have got millions of us laughing. The stars behind the classic clips will also be celebrated with special guest appearances from some of the creators of the online content. Virtually Famous is originated by FremantleMedia owned Talkback and Hungry Bear Media, and was originally produced for E4 in the UK where it is hosted by Glee star Kevin McHale.

     

    Visit FremantleMedia at MIPCOM 2014 at Stand No. C11.A1 (Croisette 11, Aisle 1), Palais du Festival, 13 – 16 October.

  • MAX2 amasses love for good movies through #isupportgoodmovies

    MAX2 amasses love for good movies through #isupportgoodmovies

    MUMBAI: MAX2, the second Hindi movie channel from the stable of India’s leading television network, Multi Screen Media (MSM) has launched its digital campaign #isupportgoodmovies. With a differentiated brand positioning of ‘Jab dekho tab naya’, the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.

     

    The objective of the channel’s digital campaign was not only to appeal to the needs of the discerning Indian audience who appreciate rich Indian cinema, but to inspire newer audiences to recognize, appreciate, and admire what went into creating them, as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.

     

    As part of this exciting movement, tweets were exchanged to stoke the need using #BringBackGoodMovies, turning into a huge sensation on Twitter. To sustain the buzz around this campaign promotion, the conversation transitioned to #IsupportGoodMovies, which became a trending subject on Twitter.  With almost 6000 mentions between #BringBackGoodMovies and #ISupportGoodMovies, the movement gained new followers on Twitter in just a span of 6 days. A dynamic cover photo app which showcases the pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.

     

    Commenting on the launch of the channel’s digital campaign, Vaishali Sharma, VP Marketing, MAX2 said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like minded individuals with a common love for such timeless cinema. We as a channel wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”