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Category: Press Release

  • Kyoorius Designyatra successfully concludes its ninth edition

    Kyoorius Designyatra successfully concludes its ninth edition

    MUMBAI: Held over a period of three days (11 – 13 September), the ninth edition of Kyoorius Designyatra concluded on a thought-provoking and inspiring note. Over the three days, the conference was a hive of creativity that sparked new ideas amongst the best creative minds from across the globe. The 1520 delegates from 18 countries contributed to a diverse, eclectic atmosphere in Goa.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “It’s exciting to see almost nine months of planning come to fruition. This year we brought together a group of divergent thinkers to encourage cross-pollination between people from different countries and disciplines. No matter your background or professional experience, each delegate left Designyatra thoroughly inspired. At Kyoorius, we hope that delegates will go back looking at their work with fresh eyes and take more chances to step out of their comfort zone.”

     

    The day kickstarted with Moving Brands CEO Mat Heinl speaking on creativity in a moving world and the need for brands to . Todd Rovak talked about Fahrenheit 212’s ideology of combining money and magic to create transformational growth and innovation for their clients. Hakuhodo’s Morihiko Hasebe emphasised that agencies need to evolve and explore possibilities beyond advertising. Chermayeff & Geismar & Haviv co-founder Ivan Chermayeff, offered the audience insights into some of his iconic, timeless identities, many of which are still in use; he ended his talk advising young designers to make things which are simple, memorable and appropriate. Holly Hall highlighted D&AD’s educational programmes, funded by its widely celebrated and extremely selective awards programme and the importance of giving back to the international creative community. For Ajaz Ahmed of AKQA, more than technology, imagination is the most powerful thing in the world. Liam Paton and Nathan Prince of Silent Studios wowed audiences, merging motion and sound to create immersive experiences for a number of brands.

     

     Interactions at Kyoorius Designyatra were not limited to the stage but also occurred during smaller, intimate breakout sessions, allowing for more in-depth knowledge sharing in an informal environment. Over the three days, hands-on sessions were conducted by professional experts, including one on law and intellectual property for designers by Kushagra Shah, a participative workshop on creative ways to ideate by Hyper Island’s Maria Eriksson. Students and young designers also had the opportunity to show their portfolios and gain insights from the who’s who of the industry.

     

     The Kyoorius Designyatra was also pledged to be a carbon neutral event, partnering with Greening Advertising and Media Entertainment to calculate and offset its carbon footprint.

  • ‘Bigg Boss’ Kannada continues to peak in season 2

    ‘Bigg Boss’ Kannada continues to peak in season 2

    MUMBAI: Endemol’s most successful reality format Bigg Boss has done it again! Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel, has hit the top of the charts and has been increasingly gaining popularity with audiences across age groups. The unpredictable format of the show has won over the viewers’ attention and loyalty garnering a 6.41 TVR in the last week of August with an average of 753 million viewers; an approximate 25 per cent increase over the 604 million viewers for Season 1 of the show.

     

    As unpredictable and entertaining as ever this seasons’ numerous surprises have ensured that Bigg Boss Kannada is one of the most talked about shows on regional television. The anticipation and the excitement for the launch of the second season was palpable right from the start; it launched at 961 TVM vs. 661 TVM in the first season. The show also contributes approximately 40 per cent of the channel’s GVM and is one of the key factors attributing to the channels current number 2 position.

     

    Endemol India COO – Television Abhishek Rege said, “The combination of Superstar Sudeep, the Bigg Boss Kannada House, an intriguing mix of housemates and Suvarna TV is an explosive one. The disruptive and differentiated format and content of the show has hit a high note with the audiences and the peaking TVR’s and the show’s gaining popularity are evidence of the same. We are encouraged by the fantastic response received by Bigg Boss Kannada Season 2 and hope that the legacy of record breaking TRP’s for Bigg Boss continues.”

     

    Bigg Boss Kannada Season-2 based on the successful format of “Big Brother” airs every day at 8 PM only on Suvarna TV.

  • MMA recognises excellence in mobile marketing at the third edition of the Smarties

    MMA recognises excellence in mobile marketing at the third edition of the Smarties

    Mumbai: The Mobile Marketing Association (MMA), today unveiled the winners of the third annual MMA SMARTIES™ India Awards 2014 at a Gala Dinner in Mumbai. Showcasing the ‘best of the best’ in the industry, the SMARTIES™ India Awards honor solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared across 21 categories with over 60 brands and 40 agencies participated in this year’s awards.

     

    MMA today also released its annual India Mobile Ad Spend Report powered by exchange4media. Based on extensive research, the report estimates the total digital ad spends in India to stand at Rs 3,300 to Rs 3,600 crores with mobile ad spends at Rs 475 crores. Mobile ad spends are expected to grow at a rate of 52% to reach Rs 722 crores in 2015. 

     

    “The MMA has been tracking the growth story in India for a while now and our faith in the market keeps getting stronger. Our Mobile Ad Spend Report shows that marketers are not only recognizing mobile’s potential but are actively integrating the channel into their marketing mix,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES™ awards are our way of recognizing the best-in-class mobile campaigns run by leading brands. The winners of the 2014 SMARTIES India Awards have demonstrated how the creative use of mobile can help build better brands and increase engagement while driving business results.”

     

    The winners of SMARTIES™ awards were selected following a rigorous process involving a council of senior brand marketers and advertising leaders. The judges reviewed campaigns from 65 entries that came from across India, spread across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports before choosing winners.

     

    An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose with 100 percent of winners identifying a specific objective of increasing awareness or sales. 70 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 50 percent of winners at the SMARTIES™ India 2014 Awards built relevance of the brand in the target consumers’ context. 70 percent of the winners used mobile synergistically with other media channels.

     

    Commenting on the winners Jury Chairman, Mr. Sam Balsara, Chairman and Managing Director, Madison World, said, “Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher. In such an environment, it gives me immense pleasure to lead the mobile marketing conversation and thank all my fellow jury members for their valuable insights and time. We selected the winners after extensive debate and deliberation and are extremely impressed with the results some of the campaigns have achieved.

     

    Commenting on the Ad Spend report Mr. CVL Srinivas, CEO at GroupM South Asia said “The increasing number of formats being explored everyday on this medium gives every advertiser a chance to experiment. Once an advertiser cracks the communication type

     

    being best received, he will naturally increase spends. The evolution is on the marketer, an increase in smartphone penetration. “Mobile has huge potential across the board

     

    from a media reach and targeting perspective. From finely segmented audiences

     

    in cities to those who are in media dark areas, mobile can deliver massive numbers for any campaign. The challenge lies in getting the right idea and keeping the engagement going”.

     

    The SMARTIES™ Awards is the only global awards programme dedicated exclusively to mobile marketing.

     

    The India SMARTIES™ Awards 2014 Winners:

     

     

  • NDTV and Fortis Healthcare join hands for the NDTV Fortis Health4U campaign

    NDTV and Fortis Healthcare join hands for the NDTV Fortis Health4U campaign

    MUMBAI:NDTV in partnership with Fortis launched the ‘NDTV Fortis Health4U’ initiative today to urge people to take control of their health. Non-communicable diseases due to lifestyle patterns have almost doubled in the last decade compared to communicable diseases. Cardiovascular diseases amongst Indians have greatly increased and this campaign aims to promote HEALTHY LIVING as a way of life, raise awareness about TAKING HEALTH PRECAUTIONS to avoid adverse health issues by ACTING IN TIME. The campaign will also educate people about the importance of precautionary measures and train them in Cardiopulmonary resuscitation (CPR), to be prepared to handle cardiac emergencies which can occur at any time.

     

    Cardiac diseases are claiming 3.5 times more lives than Cancer and are responsible for 3 times more deaths than Tuberculosis in India. NDTV Fortis Health4U campaign will not only focus on prevention and lifestyle modifications but will also educate people about how timely diagnosis and CPR training can help save lives.

     

    Launched by Deepika Padukone, the event began with a panel discussion moderated by Vikram Chandra, Group CEO, NDTV and included eminent panellists such as Padmashri Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute (Delhi), Dr. Vivek Jawali, Chairman, Cardiovascular Sciences & Medical Advisory Council, Fortis Hospitals (Bengaluru), Dr. Prannoy Roy, Founder &Executive Co-Chairperson, New Delhi Television Limited, Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare and Mr. Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare.

     

    Announcing the initiative, Dr. Prannoy Roy, Founder and Executive Co-Chairperson, New Delhi Television, said, “NDTV, is very excited to work with Fortis in a huge nationwide campaign aimed at improving the health of Indians – through greater awareness and by addressing some of the critical health concerns related to the heart. We hope that people benefit from this campaign and empower themselves to make better informed decisions on their health for life!”

     

    Issuing a joint statement on the occasion Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare, and Mr. Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare, “Launching the campaign, Mr Malvinder Mohan Singh, Executive Chairman – Fortis Healthcare Ltd & Mr Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare Ltd. , said, “As a nation, our attitude towards health is reactive in nature. The need of the hour is to shift the emphasis from ‘treatment’ to ‘prevention’. It requires a fundamental change in our collective mindset and behaviour, aimed at making every individual take ownership of her/his health.” The Health4U campaign attempts to make three levels of healthcare interventions in people’s lives: Focus on ‘Prevention’ and lifestyle modifications; Emphasis on early / timely diagnosis and Empower / Equip people to save lives through life-skill trainings such as CPR.”

     

    As a part of the initiative and lead up to the World Heart Day on September 29, Cardiopulmonary resuscitation (CPR) training sessions would be organised across multiple cities. These on-site camps will train and impart a life-saving skill that is essential for people to save a life.

     

    Associating with the campaign, Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute, Chairman, Cardiology Council, Fortis Group of Hospitals Past President, Cardiological Society of India, Vice President, Asian Pacific Society of Cardiology, said, “India is the world capital of life style diseases where specifically heart disease has become the number one killer overtaking infections.  It is envisaged that in another five years 50% of deaths from heart attack across the world will emanate from India.  As nearly half of India’s population comprises of youth(less than 30 years), it is extremely worrying that in the next 25-years India is going to have an epidemic of coronary artery disease, heart attacks and deaths reaching gigantic proportion unless preventive measures are instituted.  Approximately 50 lakhs people die of heart disease every year in India and 15 lakhs suffer a heart attack.  Nearly one third of that die because of sudden cardiac arrests even before getting to the hospital.  If basic resuscitation techniques are taught to the public, we could save 50% of these lives.  Thus, the need of the hour is for the public and society to become a partner in controlling this disease epidemic and saving lives. This unique initiative of NDTV and Fortis Healthcare is an extremely important enabler.”

     

    NDTV Fortis Health4U campaign will showcase stories of the myriad problems arising from neglecting early signs, ignoring routine check-ups; highlight stories of patients suffering from coronary heart disease and of those born with congenital heart defects. Success stories of recovery aimed at encouraging and counselling others would also be showcased.

     

    “Contrary to what was believed in the past few decades; coronary heart disease is actually on the rise among the underdeveloped nations compared to the developed nations or the affluent population. Most of the modern epidemiological studies point in that direction”, opined Dr. Vivek Jawali, Chairman – Cardiovascular Sciences; Fortis Hospitals, Bangalore

     

    “Fortis Hospitals in Bangalore have been imparting CPR training to the Karnataka police force and also the population at large, that has resulted in many lives being saved. The importance of learning these skills by those involved in public services is extremely important. Health4U campaign will serve as a platform to reach the masses, to make them aware of this life-skill as also train them to be able to save a life’ added, Dr Vivek Jawali.

  • #KDY14 kicks off with IAA Kyoorius Digiyatra 2014

    #KDY14 kicks off with IAA Kyoorius Digiyatra 2014

    MUMBAI: Kyoorius Designyatra being held from 11 until 13 September 2014 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2014.

     

    The second edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital, breaking conventions and defying boundaries to explore this year’s theme, ‘What If’.

     

    As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.

     

    Patrick Burgoyne, Editor of Creative Review, and this year’s moderator, kickstarted the day with his usual wit and energy. The full day of talks began with Gaston Legorburu Executive Director & Worldwide Chief Creative Officer, SapientNitro on storytelling and how companies need to create worlds instead of creating ads. Christian Etter, Founder of Etter Studio explored new avenues of being social online, with his collaborative game ‘Drei’ where players are encouraged to build basic structures, working together. He shared insights about how brands can use gamification to connect with audiences.

     

    During the MIT Media Lab session, Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in digital technology – asking people to re-think their perceptions of smart devices and new ways to interpret their own lives through data visualisation. Content strategist Elizabeth McGuane develops ways to structure a company’s story and make digital more human. A common thread throughout the day was storytelling and how brands need to find ways to create meaningful connections with their audiences online.

     

    Another, was the importance of collaboration in gathering multiple perspectives to create holistic digital experiences. Tim Malbon- Founding Partner of Made by Many, asked several relevant ‘What If” questions while at the same time giving an overview of the current state of digital and what to look forward to in the future.

     

    Maria Eriksson of Hyper Island closed the day, highlighting the four fundamental pillars of digital – people, companies, learning and change. She emphasized the need to develop a culture in which change is accepted and celebrated.

     

    The audience of 1500-odd professionals and students were exposed to a variety of perspectives – one of the themes that emerged was how storytelling is a powerful tool for companies to connect with their consumers, and speakers offered multiple approaches for brands to create interactive and emotional digital experiences. The two MIT Media Lab Designer/Researchers – Deepak Jagdish and Dhairya Dand, revealed their radical experiments with technology and data visualisation.

     

    IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted on 12th and 13th September, 2014.

     

    Kyoorius founder and CEO Rajesh Kejriwal commented, “Now in its second year, IAA Kyoorius Digiyatra has been a great success once again. There were a lot of interesting insights and discussions throughout the day about how to humanize digital, and thinking beyond social media. We are looking forward to the next two days of Kyoorius Designyatra and pushing people to think beyond clichés and to give shape to new ideas.”

     

  • Zee Cinema brings back ‘South Ka Superpunch’ on public demand

    Zee Cinema brings back ‘South Ka Superpunch’ on public demand

    MUMBAI: Carrying its legacy forward and with a mission to entertain their viewers, Zee Cinema, India’s largest Hindi Movie Channel, is all set to allure movie aficionados with its second season of ‘South Ka Superpunch-Returns’ on special public demand. The film festival will screen five super hit South Indian movies from 15 -19 September 2014 at 9pm.

     

    ZEEL deputy national business head, Hindi movie channels Ruchir Tiwari said, “Our campaign, South Ka Superpunch’ showcased the new age villain and the property garnered rave reviews from all quarters including word-of-mouth and social networking to deliver high ratings for the films. Since the film festival is back on public demand, we are confident that it will get even bigger this time!”

     

    Starting from 15 September, raise a toast to the flashy flamboyance of south Indian cinema. Kick starting the festival with action thriller movie- ‘Shiva: The Super Hero’, the channel goes on to show   comedy drama –‘Daringbaaz’. From 15 to 19 September, the channel will also showcase famous blockbusters like ‘Mahaveer No.1’, ‘Chennai vs. China’ and ‘No.1 Businessman’ which will leave the audience thoroughly entertained because when it comes to the raw and debonair charm, no one can do it as well as the South Indian actors!

     

    Zee Cinema, recognided for promoting its campaign in innovative and engaging ways, had bagged the Global PromaxBDA awards in 2013, by winning 11 awards in various categories for their campaign – ‘South Ka Superpunch’. The objective was to bring the cross-section of Hindi movie audiences to view these films that are perceived as whacky and surreal and the creative strategy was to highlight the quintessential quirkiness of these films – that are exaggeration of action, emotion and drama.

     

  • Nagra Anycast and OpenTV solutions selected by DEN Networks in India

    Nagra Anycast and OpenTV solutions selected by DEN Networks in India

    MUMBAI: NAGRA, the Kudelski Group (SIX:KUD.S) digital TV business and the world’s leading independent provider of content protection and multiscreen television solutions, announced today that DEN Networks, India’s largest cable provider, has selected NAGRA any CAST content protection and OpenTV middleware to support the growing demand for digital TV services in the region and enable their next generation pay-TV offering. This selection marks a significant milestone in NAGRA’s expansion in India.

     

    “DEN Networks is paving the way for a new generation of digital TV services in a region where consumers are hungry for new services and premium entertainment,” said Jean-Luc Jezouin, Senior Vice President, Asia. “Our solutions will help DEN Networks bring a new generation of services to market quickly and efficiently, while ensuring the security of their content and providing a fresh and exciting viewing experience to subscribers. We look forward to supporting DEN Networks as they pursue their digitization efforts.”

     

    NAGRA provides DEN Networks with a fast-time to market solution based on NAGRA’s best-of-breed technologies. It boasts built-in features powered by OpenTV middleware to enable entry-level DTV services while allowing the operator to increase revenue through advanced advertising and PVR. It also includes an intuitive user interface that addresses India’s multi-lingual landscape and is ready-to-deploy on multiple chipsets. Content security is maintained through NAGRA anyCAST, the company’s latest unified security services platform, supporting everything from basic Free-To-View to next-generation 4K services using the industry’s most advanced CAS and DRM technologies.

  • Star Movies gives the country a new secret to keep!

    Star Movies gives the country a new secret to keep!

    MUMBAI: On a mysterious Friday evening of  5 August  a throng of excited and eager movie fans gathered at PVR Cinema outlets in Mumbai, Delhi and Bangalore to witness a never before seen initiative in India – The Star Movies Secret Screening.

     

    An exclusive invite only closed door movie screening that gives the participating ‘secret keepers’ a rare opportunity to watch some of the biggest Hollywood movies weeks before its actual international release.

     

    Everybody loves a secret, but how many can keep one? The experience began with Star Movies and a select few of their secret keepers. After Star Movies and their secret keepers popped the question to their followers, instant curiosity picked up and secret screening became the buzz word.

     

    The would-be secret keepers had to visit a URL and request for a secret knock code. And once they receive the code, they need to enter it on the website to generate an invite for the secret screening. The experience continued at the screening and finally Star Movies and Fox Star Studios together unveiled the mega secret – The Maze Runner – screening weeks before its worldwide release.

     

    The impact: Star Movies’ asked its viewers if they can keep a secret, they replied with an emphatic ‘YES’ that resulted in 30 million impressions and over 5000 mentions on Twitter. No wonder then, that #StarMoviesSecretScreening trended nationally.

     

    On the occasion, Star India English Cluster general manager Kevin Vaz said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”

     

    Fox Star Studios chief marketing officer Shikha Kapur said, “The Maze Runner has been getting great reviews worldwide. When you have a strong product like this, it is important to create evangelists out of audiences and this activity was aimed at doing so. We were sure that audiences would love The Maze Runner and hence confident of screening the film 2 weeks prior to the Worldwide release. We at Fox Star Studios try and push the envelope of marketing with every film. I think we were hugely successful as it took social media by storm & are proud to have partnered with Star Movies for this initiative. Given the responses we have got from the screening, we are confident the film will be received very well in India, when it releases on 19th September.”

  • Zee Classic showcases ‘Har Din Bachchan’ film festival

    Zee Classic showcases ‘Har Din Bachchan’ film festival

    MUMBAI: Zee Classic, India’s only Hindi movie channel that showcases eternal movies from the evergreen era of Indian Cinema, has brought alive the nostalgic memories of Bachchan fans with the ongoing ‘Har Din Bachchan’ film festival. With his baritone voice, charisma and acting prowess, superstar Amitabh Bachchan has ruled the silver screen for nearly three decades. Now watch the versatile actor on Zee Classic in a three week-long festival with some of his finest mega-hits from 7 to 21 September at 9 PM.

     

    This unique festival of truly unforgettable films showcases Big B as a brilliant actor, the inimitable angry young man and intensely romantic hero, besides other genre of roles that he has portrayed. Each film that will be screened has been meticulously handpicked, presenting Bachchan through his years in the film industry in his most memorable roles. These films show him sharing the screen with some of the leading actresses of Hindi cinema include Praveen Babi, Jaya Bachchan, Reena Roy, Dimple Kapadia and Sonam.

     

    Speaking of their effort to constantly create properties to entertain their viewers at Zee Classic, Ruchir Tiwari, Deputy National Business Head, Hindi Movie Channels, ZEEL stated, “We have handpicked some of Amitabh Bachchan films that bring alive the magic of the golden era and will surely entertain viewers across generations.”

     

    The film festival kick-started with Amitabh’s fabulous performance in action-thriller movie ‘Shaan’, the festival also features ‘Deewar’ which brings out Amitabh’s emotional side and ‘Zanjeer’ that brought his rustic persona to the fore. Over three weeks, the channel will also air some of his famous blockbuster movies like ‘Andha Kanoon’, ‘Muqaddar Ka Sikander’, ‘Ajooba’, ‘Sharaabi’ amongst others that will not only entertain the viewers but will also display Amitabh’s charisma and versatility as an actor and have audiences fall in love with him all over again.

  • Star Plus to debut the promo for “Satyamev Jayate” exclusively on Twitter

    Star Plus to debut the promo for “Satyamev Jayate” exclusively on Twitter

    MUMBAI: The third season of the popular television show Satyamev Jayate with Aamir Khan on Star Plus will be exclusively promoted on Twitter.

    With the success of rise in online conversation around the show in the last two seasons, this season audience will be engaged in many unique ways on Twitter.

    Star Plus will give fans the power to unlock and enable the release of the promo of the new season of Satyamev Jayate exclusively on Twitter, before any online or offline platform.

    Star Plus will become the first broadcaster to use the “Flock to Unlock” card that will incentivise followers to drive engagement and awareness about the show and unlock exclusive content on Twitter.

    Fans are encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.

    Below is the tweet from @SatyamevJayate:

    https://twitter.com/satyamevjayate/status/509746786873798657 

    Below is the tweet from @StarPlus:

    https://twitter.com/StarPlus/status/509745885396209667

    In the spirit of empowering audience, there have been various Twitter exclusive chats with experts in various social issues, such as Harish Iyer and Nikhil Dey, held by @SatyamevJayate.

    https://twitter.com/satyamevjayate/status/505002740225814528

    https://twitter.com/satyamevjayate/status/504900584336404480

    Follow @SatyamevJayate and @StarPlus for more and Tweet using #MumkinHai to join the conversation.