ITV

Category: Press Release

  • It’s time to #Gowiththeflow at Aquamagica

    It’s time to #Gowiththeflow at Aquamagica

    MUMBAI: Get ready to soak yourself in some great electronic dance music coupled with uber cool ambience and exciting water rides as the new water nation, Aquamagica brings you DJ Ankytrixx and Madboy/Mink  tospin their tracks on 4th October 10:00am to 06:00pm at the water park.

     

    #Gowiththeflow weekender will showcase leading EDM DJ’s performing at the water park with DJ Ankytrixx –winner of the prestigious MyFav Awards for the #DJ of the Year (2013) and #No1 DJ in Electronica (2012, 2013) and Madboy/Mink a funk/nu disco duo featuring the extremely talented Imaad Shah and Saba Azad known for electronica features mashing up electro and funk by incorporating live instruments. Aquamagica will host similar gigs every 1st and 3rd weekend of the month and at the cost of a park ticket, visitors can experience the thrilling water activities and the music event doubling the fun. Water lovers can also experience 14 exciting kinds of water slides and wave pools, including an aqua loop, individual and family slides, natural-light effect rides, rattlers and other water-based entertainment such as a beach front, waterfalls, cabanas, wide selection of F&B options and much more at Aquamagica.

     

    So get into your aqua gears and brace yourself for a water park experience like never before as you visit the hottest water party destination of Mumbai and Pune, Aquamagica.

     

    Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. Its 20 minutes before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune.  There are local trains from Mumbai to Khopoli, and free shuttle services from Khopoli to the park every day at 10am. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.

     

  • Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    MUMBAI: Big Magic, the flagship national Hindi general entertainment channel from the Reliance Broadcast Network bouquet positioned as the one stop destination for humor is ensuring it delivers to audiences authentic festive offerings, layered in humor. Promising an engaging watch for the entire family, the Navratri celebrations on both shows Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan is built on the insights of the markets that they are based in. The already glittering artist line up on the show, sees special appearances with Sailesh Lodha on Ajab Gajab Ghar Jamai and Sunil Pal on Uff! Yeh Nadaniyaan. With the best entertainment package this festive season, audiences stand to soak in an excellent show, while marketers get an excellent opportunity to engage with audiences.

     

    Ajab Gajab Ghar Jamai ki Ajab Gajab Ram Leela:

    The Ram Leela depiction is an authentic celebration of Navratri in Uttar Pradesh, and the Braj region in particular. It is a form of folk theatre, based on the life of the Pandavas of Mahabharata and Yakshagana of Karnataka revolving around various epics and puranas. With Uttar Pradesh being a focus market and the show based in Braj, this creative programming highpoint ensures resonance with audiences. The show will feature an illustration of the Ram Leela by the Shaktishaali family, with chaos and hilarity coming in with each character wanting to play the lead roles. It is amidst this madness that Shailesh Lodha steps in as the savior and sutradhaar. An exciting show highpoint, with ensures resonance with audiences.

     

     Uff! Yeh Nadaniyaan features Navrata ke Rang, Sunil Pal ke Sang

    Navrata is celebrated with great zeal across India.  Delhi is one of the key regions that follows this festival with a lot of enthusiasm, with the Jagrata’s being a key part of the offerings. Since Big Magic’s show, Uff! Yeh Nadaniyaan is based in Delhi, the Jagrata special will appeal to the local audiences. It’s an apt opportunity to tap this festival and create amplification around the show integrated with the festival.

     

    Well known comedian, Sunil Pal will be playing a cameo in the festive special on Uff! Yeh Nadaniyaan wherein he will masquerade as a Jagrata singer. He is sure to take the audiences on a joyous ride with his comic timing and the situations he will get into in this episode.

     

    Commenting on the specials, Reliance Broadcast Network COO Lavneesh Gupta said, “The festival specials on Big Magic, built on local insights and backed by research are already connecting excellently with audiences. With Shailesh Lodha and Sunil Pal on the show, it gives the spikes an added spurt and ensures higher levels of engagement. With a Channel reach to 85mn Indian households and a special connect with audiences focused on the HSM’s, this special festive spike makes for an excellent opportunity for marketers to connect with a plum audience base.”

     

    The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach.

  • Zee Classic celebrates the spirit of Good over Evil this Dussehra!

    Zee Classic celebrates the spirit of Good over Evil this Dussehra!

    MUMBAI: The festive season has begun and Zee Classic, India’s only Classic Hindi Movie Channel, is all set to entertain its viewers with an exciting line-up of movies from the timeless era of Hindi cinema this Dussehra, Friday, 3 October starting from 7:30 AM in the morning. Celebrating the grand message of ‘The victory of good over evil’, the movie line-up will star some of Bollywood’s iconic villains giving audiences that extra pinch of masala combined with thrill, drama and the ultimate heroic act of saving the day.

    Celebrated villains and evil masterminds of Indian Cinema – Pran, Ajit, Kanhaiyalal, Ranjeet, Kadar Khan, Jeevan, Shakti Kapoor, Amrish Puri and the infamous Kulbhushan Kharbanda aka Shakaal – come together this Dussehra in a series of movies back to back all day!

    Speaking of creating innovative programming for their viewers, ZEEL deputy business head, Hindi movie channels Ruchir Tiwari stated, “Keeping the festive season of Dussehra in mind, we will showcase a fascinating line-up of movies that show heroes conquering the villains. We are hopeful that our audiences of all ages will love some of the best villainous movies of all time in Hindi cinema.”

    Kick-starting Dussehra with Brahmachari starring Shammi Kapoor up and against Pran, the festival line-also airs Kalicharan featuring an inspector – criminal duo played by Shatrughan Sinha and Ajit. While movies with male leads exhibit Ram’s victory over Ravana, Mother India showcases the victory of Goddess Durga over Demon Mahishasur with Nargis standing up and tall with Sunil Dutt against Kanhaiyalal, a prominent villain of the evergreen times of Indian Cinema. Geraftar starring some famous evils of all time like Ranjeet, Kadar Khan, Jeevan and Shakti Kapoor also features popular actors Amitabh Bachchan, Kamal Hassan, Rajnikanth, Satyendra Kapoor along with leading ladies Madhavi, Poonam Dhillon and Nirupa Roy and showcases Lord Ram and Goddess Durga fighting. Shaan starring Sunil Dutt, Amitabh Bachchan, Shashi Kapoor and Shatrughan Sinha against Kulbhushan Kharbanda aka the very popular Shakaal along with Hum Paanch featuring an all-star cast Sanjeev Kumar, Shabana Azmi, Mithun Chakraborty, Naseeruddin Shah, Raj Babbar, Gulshan Grover and Amrish Puri will also be aired during the day to entertain the viewers.

    All in all, viewers will be in for a fun day in front of their television screens as they watch some of the best villainous movies of all times with a captivating line-up of good over evil.

     

    The movie line-up is stated as below:

  • Discovery Science presents new season of ‘Through the Wormhole with Morgan Freeman’

    Discovery Science presents new season of ‘Through the Wormhole with Morgan Freeman’

    MUMBAI: Discovery Science presents an all new season of ‘Through the Wormhole with Morgan Freeman.’ Hosted by Morgan Freeman, renowned actor and avid science enthusiast, Through the Wormhole will explore the deepest mysteries of existence, the questions that have puzzled mankind for eternity.

     

    ‘Through the Wormhole with Morgan Freeman’ will premiere on 5 October and will air every Sunday at 9PM.

     

    In this new adventure, Morgan Freeman narrates new ideas about baffling questions such as ‘When Did Time Begin?’, ‘Is God an Alien Concept?’, ‘Is Luck Real?’, ‘Is Gravity an Illusion?’, ‘Is there a Shadow Universe?’, amongst many others. These questions have been pondered by the most exquisite minds of the human race. Now, science has evolved to the point where hard facts and evidence may be able to provide us with answers instead of philosophical theories.

     

    Discovery Networks Asia-Pacific and Head of Revenue, Pan-Regional Ad Sales and Southeast executive VP and general manager – South Asia, Asia Rahul Johri say, “Discovery Science is a frontrunner in decoding facts about the universe. In ‘Through the Wormhole with Morgan Freeman’, we bring ideas from the brightest minds to some baffling questions about space and the universe. Narrated by the incomparable Morgan Freeman, the series promises to be an enriching experience for our viewers.”

     

    We float along the river of time. But does that river have a source? Where did time come from? Some believe time and space are one thing, and the Big Bang started the cosmic clock. Others believe that the universe existed for almost half a million ‘years’ before light could move and time began. Still others say time is older than our universe. But what if time itself is an illusion? Incredible new experiments may hold the answer. One groundbreaking experiment gives us the power to punch holes in time and another may create a machine that operates outside time’s boundaries.

     

    With Discovery Science, learning about the universe and space takes an interesting turn. Watch ‘Through the Wormhole with Morgan Freeman’ and satisfy your curiosity, only on Discovery Science.

  • Phir Ek Bar Modi Chamatkar?

    Phir Ek Bar Modi Chamatkar?

    MUMBAI: With Haryana & Maharashtra Assembly Elections only two weeks away, the interest is building up to see if BJP succeeds to retain the ‘Modi wave’ and continues its winning streak by defeating National Congress, the ruling party in both these poll-bound states. IBN7, the channel that has always brought to the viewers the most comprehensive and extensive election and political coverage has once again come up with a special programming called ‘Phir Ek Bar Modi Chamatkar?’

     

    Under this umbrella programming, there will be a plethora of special shows and segment that will give the viewers the most detailed and in-depth coverage on the Assembly Elections of these poll-bound states, which will include pre-poll survey, interactive segments involving common citizens, profiling of politicians, special interviews, dedicated half-hour bulletins, exit-poll and counting day coverage.   IBN7’s formidable team of Editorial amplified by a versatile panel of eminent experts will decipher every nuance of these Assembly Elections. Some of the key political analysts to enrich the guest panel are Pradeep Singh, Tavleen Singh, Neelanjan Mokhopadhya, Ramesh Vinayak, Dhiraj Nayyar and Girish Kuber.

     

    Apart from Pre-poll, post-poll and counting day programming, the other programming details on IBN7 are as follows:

     

    Phir Ek Bar Modi Chamatkar?-Maharashtra & Haryana specials:  Two dedicated half an hour bulletins from 1st October highlighting the pre-election scenarios of these states. The channel will run special stories on the candidates, follow them in their campaign trails and try to read the minds of the electorate before election.

     

    Under this special programming, there will be a reporter led people’s voice segment called ‘Chaupals-Voter Ki Pukar’ that will have the key candidates of these constituencies with LIVE audience. This special segment will include fast paced Q&A session involving politicians, people etc. Haryana special will go on air at 6:00 PM and Maharashtra special will go on air at 8:30 PM, everyday.

     

    Senapati: Two half an hour specials to profile the CM aspirants of the poll-bound states of Haryana and Maharashtra. These shows are scheduled for 13 October.

     

    Don’t miss this special programming ‘Phir Ek Bar Modi Chamatkar?’, starting 1st October till 19th October, only on IBN7. 

  • Mirriad partners with Universal Music and Havas for native in-video advertising

    Mirriad partners with Universal Music and Havas for native in-video advertising

    MUMBAI: Mirriad, the global leader in native in-video advertising, Universal Music Group (UMG), the world’s leading music company, and Havas announced today that the companies have signed an agreement that enable UMG to feature digital brand integrations in select music videos by using Mirriad’s Academy Award-winning video technology.

     

    In addition, Havas, through its Havas Media network, becomes the first global agency to partner with Mirriad and UMG for strategic native in-video advertising from key clients including LVMH, Dish Network, LG, and Coca-Cola.  Havas’s venture 18-Siliwood, a research center launched in collaboration with Orange Silicon Valley, will also incorporate Mirriad technology and UMG content in ongoing research it is conducting in media, content, technology and data science.

     

    Mirriad’s technology integrates products, signage, video and other forms of branded assets into professionally produced video content. The company has more than four years of global broadcast experience, working with many of the world’s top broadcasters and content owners. Mirriad’s pioneering form of advertising has been described as “the cure for ad blindness” with research proving brands are two times more likely to be top of mind with consumers watching native in-video ads than comparable pre-rolls or interstitial spots.  

     

    This agreement builds on Mirriad’s recently announced launch with distribution partner Vevo, the world’s leading all-premium music video and entertainment platform.

     

     Mirriad’s technology will allow agencies such as Havas Media to run multi-title campaigns in select UMG music videos on-air, online and on mobile. For the first time ever, Mirriad’s native in-video ads can be planned and executed with the same reach and frequency metrics as traditional ad campaigns. Mirriad offers content owners and creators complete editorial control over brand integrations, as well as the incremental revenue stream to UMG and its artists. 

     

    “Through innovative technologies such as Mirriad’s, and leading global agencies such as Havas, we can offer our artists additional opportunities to generate revenue from their music videos,” said Lucian Grainge, Chairman and CEO, Universal Music Group. “And with Mirriad’s highly customizable platform, we have the ability to insure that artists’ and brands’ interests are aligned while we remain focused on presenting fans with the most compelling music experience possible.”

     

    “Partnering with Mirriad and UMG is an innovative way for us to help brands build more meaningful relationships with consumers,” said Yannick Bolloré, Chairman and CEO of the Havas Group.  “Mirriad will make it possible for us to create a more authentic, logical and in-context connection with our clients and audiences that have insatiable appetites for content across multiple screens.”

     

    “We are thrilled to work with UMG and Havas as we grow our brand globally and extend our technology beyond broadcast television to online digital video.   We want to help bring a better experience to fans”, said Mark Popkiewicz, Mirriad’s Chief Executive Officer “We designed Mirriad with content producers very much in mind so our platform allows all stakeholders to painlessly review and approve campaigns ahead of launch.”

     

                                                       

  • Insync to telecast Lata Mangeshkar’s 85th birthday celebration

    Insync to telecast Lata Mangeshkar’s 85th birthday celebration

    MUMBAI: Insync, the first 24*7 classical music based television channel which showcases Indian classical and other music genre such as Ghazal, Sufi, fusion, Spiritual, Music education, Dance and others is riding high on success. Insync aims to cater not only the connoisseurs of Indian classical music but also to rope in the youth to experience the richness of our traditional music.

     

    The channel was launched on satellite from 15 August, 2013 and has completed first year of operations. It is visible on all major digital cable networks across India reaching 10 million Indian households. Insync possesses 500 hours of High Definition video content in the targeted Music genres thereby becoming arguably the largest private sector video content library. Insync will start its Carnatic music segment from 23 October, 2014 on the auspicious occasion of Diwali. Insync’s advisory board consists of Pt Shivkumar Sharma, Pt. Hariprasad Chaurasia, Shankar Mahadevan, Niladri Kumar and Pt. Vijay Ghate.

     

     

    Hridayesh Artist and Swar Bharti, the organizers of the celebration concert have chosen “Insync” as exclusive Television Partner to cover 85th birthday celebration Ratna Lata Mangeshkar ji. The celebration will witness coming together of two Bharat Ratna on one stage when Lata Mangeshkarji would be felicitated by another Bharat Ratna Sachin Tendulkar.

     

    The celebration will also include spectacular dance ballet “Chalan Wahi Des” by 30 kathak dancers based on extremely popular ‘Meera Bhajans’ composed by Pt. Hridaynath Mangeshkar and sung by Lata Mangeshkarji. The ballet is conceptualized by Adinath Mangeshkar produced by Swarbharati and Choreographed & directed by Kathak exponent Shama Bhate. This event will also mark the glorious acknowledgement of completion of 60 years serving Music industry by Pt. Hridaynath Mangeskarji.

     

    The occasion will be well attended by dignitaries and celebrities with guest of Honour being Asha Bhosleji. Insync has been given exclusive right to cover the special event and showcase it on the channel.

     

    Adinath Mangeshkar said: “Insync is the only channel focused on preserving, protecting and promoting our rich Indian Music and considering the rich musical lineage of Mangeshkar family, Insync is rightly positioned to be associated with such a prestigious happening. We all admire the efforts of Insync in the field of Indian Classical based music genres.”

     

    The channel will also air weeklong celebration of this glorious occasion of Lataji’s 85th birthday by showcasing timeless classics sung by the Queen of melodies Lata Mangeshkarji on its Flagship programme “ Tere Sur Mere Geet” (show of Hindi Film songs based on Classical Ragas) from 25 September to 1 October, 2014. 

  • Discovery kids in association with WWF-INDIA organises Wild Wisdom Quiz 2014

    Discovery kids in association with WWF-INDIA organises Wild Wisdom Quiz 2014

    NEW DELHI: Discovery Kids partnered with WWF–India to host this years’ Wild Wisdom Quiz, Asia’s largest wildlife quiz for children.  An annual event by WWF-India, the quiz aims to increase environmental awareness in India through various themes associated with conservation. The quiz is supported by the Ministry of Environment, Forests and Climate Change (MoEF & CC), Central Board of Secondary Education (CBSE), and powered by Perfetti-Mentos and Canon Pixma.

     

    Discovery Kids & WWF-India’s Wild Wisdom Quiz 2014 was conducted across 30 cities in India. Over 12,000 students from 425 schools participated in the quiz.   Each city level winning team (30 teams) will now compete in the National Finale to be held at the WWF Auditorium, New Delhi on 1 October during Wildlife Week.   The top 3 teams will win a trip to Adventure Nation’s Camp Tusker near Rajaji National Park, in the Shivalik Hills. The finale will be broadcast on Discovery Kids, the most distinguished television brand offering learning based entertainment.

     

    Announcing the association, Rahul Johri, Executive Vice-President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids stimulates learning and imagination of children through its programmes and its on-ground initiatives such as Wild Wisdom Quiz 2014.  The nationwide quiz aims to create a strong connect amongst students towards nature and wildlife.Such initiatives help children in understanding the fragility of our natural environment and the importance of its protection.” 

     

    Ravi Singh, CEO, WWF-India said, “WWF-India is pleased to partner with Discovery Kids to host Wild Wisdom 2014. The quiz is one of its kind in the realm of wildlife and conservation and has in the last six years built a large constituency of children who are now more connected to the natural world. The quiz goes beyond being just a competition and stokes children’s sense of wonder towards nature. The overwhelming response from schools, teachers and children alike, over the last few years has made the Wild Wisdom Quiz a success and we believe that we will be able to take this quiz to an increasing number of schools and children every year, helping create future conservationists who will take the mission forward.”

     

    Discovery Kids & WWF-India’s Wild Wisdom Quiz focused on ‘Forest Biodiversity’ as the theme for 2014.  The quiz reached out to more than 15,000 schools and invited participation from children at various levels – Middle School level (Classes 6-8); Junior School quiz (Classes 3-5) and online version for High School students (Classes 9-12).  

  • RB partners with NDTV & Facebook to launch “Dettol – Banega Swachh India”

    RB partners with NDTV & Facebook to launch “Dettol – Banega Swachh India”

    MUMBAI: As the global leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser), today announced a 5 year ambitious program in partnership with NDTV and Facebook – “Dettol – Banega Swachh India”. With a commitment of making India healthier and cleaner by 2019, RB has made a commitment to invest a sum of INR 100 crores towards this initiative across the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country and has introduced Indian film actor and legend, Mr. Amitabh Bachchan as the program ambassador for this mega campaign.

    With a history of over 150 years of innovation and the DNA engraved in health and hygiene, RB has powerbrands such as Dettol and Harpic, which are considered as gold standard in hygiene and sanitation segments. Through the partnership, RB aims to combine the on-ground expertise and vast presence of NDTV network with the massive reach of Facebook through online and mobile to address one of the most critical challenges faced by our country. NGO partners such as CAF will bring on-board their implementation expertise to execute the programs and will be supported by the Sulabh International & WaterAid as knowledge partners.

    To kick off the program, a “Dettol – Banega Swachh India” bus will be flagged off in October, which will cover around 400 villages across 8 states – Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP & Maharashtra. The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays. The partners in the initiative will continue with an ongoing dialogue for the next year to explore more opportunities for making a difference towards this initiative.

    Emphasizing on the lack of hygienic conditions in India, Mr. Nitish Kapoor, Managing Director, RB India said, “As a global leader in consumer health and hygiene, our purpose is to improve the hygiene and sanitation in the daily lives of our consumers. We have been committed to the cause for a long time,
    but now it is time to step up and reach out to a much larger audience. Our commitment to the program and collaboration with like-minded partners is just the beginning of our journey towards a healthier and cleaner India by 2019.”

    Speaking at the occasion, campaign ambassador, Mr. Amitabh Bachchan, said, “There are a few causes that I feel very strongly about like Saving the Tiger, Eradicating Polio and TB. Sanitation has been on my mind for a very long time & when this opportunity presented itself, I had to be a part of this movement.  Banega Swachh India is a dream each one of us should have in our hearts and minds and make it a part of our daily lives; only then can our country prosper.”

    Vikram Chandra, Group CEO, NDTV said, “It is disturbing to realize that for all its many successes India still suffers from lack of sanitation in most parts of the country. NDTV is pleased to support such an initiative. Sanitation is a fundamental human right and we are proud to partner with Dettol, to try to do something about this problem. We hope that we can make a significant contribution to this cause.”

    “Through Dettol – Banega Swachh India, RB is showing that the right combination of people and technology can lead to effective social solutions that tackle some of the largest and most difficult challenges we face in India,” said Kirthiga Reddy, Managing Director, Facebook India. “ We are excited to join hands with RB and help this national initiative build a presence by reaching over 100 million people on Facebook across India by leveraging our strength in mobile — both smartphone and feature phone. Our collaborative efforts make this movement social, personal and relevant by inspiring people to action through powerful stories to keep India clean.”

     

  • Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold celebrates KICK with the biggest marketing campaign

    Star Gold, the Home of Blockbuster Premieres, is all set for the World TV Premiere of the biggest blockbuster of 2014 – KICK. The channel has launched a 360 degree marketing campaign, with unique marketing initiatives across mediums to promote this action packed Salman Khan flick. KICK Premieres on Star Gold on Sunday, 28th September 2014, 8 pm

     

    After Blockbusters like Singham, Bodyguard, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and many others; KICK is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a larger than lifemarketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums. The channel has roped in Samsung Galaxy Core 2 as the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Snapdeal, Canon, Dulux and Gillette. The premiere is presented by Snapdeal & powered by Heroon Star Gold HD.

     

    Announcing the World TV premiere of KICK, Hemal Jhaveri, Executive Vice President of Star Gold said, “Besides being the king of the box office, Salman Khan’s movies have a humungous pull on televisionand STAR GOLD is the official destination for the superstar’s blockbusters.KICK has been the biggest release of 2014 and we hope toreplicatethe film’s success on television. Keeping in mind the magnitude of the movie, we have presented several unique differentiatorsto our marketing campaign. It will be by far the biggest Marketing Campaign ever undertaken by a Hindi Movie Channel.”

     

    To celebrate this mega TV premiere in a never-seen-before manner, Star Gold will conduct an innovative and exciting on ground activation. Inspired by Salman Khan’s unique bicycle stunts in the film, the channel will organize a thrilling bicycle flash mob in Mumbai and Delhi. This activation shall witness over 200 cyclists cycling across key hubs of the cities dressed as Salman Khan’s ‘Devil’ look in the film KICK.

     

    Another pioneering marketing step by Star Gold includes its partnership with the film KICK before its theatrical release. A first-of-its-kind initiative in the Hindi movie channels genre, Star Gold presented KICK Start, a unique event conceptualized and created exclusively for the viewers of the channel in association with the release of the movie KICK. The event comprised of performances from leading stars of KICK, along with behind-the-scene snippets and interviews of the actors. The special also included a weeklong movie bonanzashowcasing the biggest movies of Salman Khan in the channel’s prime-time slot.

     

    Commenting further on the television premiere and marketing campaign, Hemal Jhaveri said, “We have always received a phenomenal response for our television premieres. The norm has always been to associate with a film only during the TV premiere. With this campaign, we chose to go against that norm by partnering with KICK before its theatrical release.This step gave us the opportunity to build consumer engagement withspecial content driven initiatives. Beyond viewers, the premieres of such big ticket Bollywood films also prove to be a fantastic platform from the advertisers’ standpoint. We are confident that the World TV premiere of KICK shall prove to be yet another milestone for Star Gold.”

     

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook

     

    Star Gold will use the print medium for promotions on the day of the premiere. Leading print publications across Hindi speaking markets will carry advertisements announcing the premiere of KICK on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 75 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 4000 spots in 12 cities across Maharashtra, Uttar Pradesh, Gujarat and Delhi.  

     

    In 2013, Salman Khan and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017.Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year.

     

    With the maximum number of 100 crore Bollywood films being premiered on the channel, a high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.