ITV

Category: Press Release

  • PNC Digital makes entertainment ‘Only Much Louder’

    PNC Digital makes entertainment ‘Only Much Louder’

    MUMBAI: PNC Digital, today announced an exclusive collaboration with Only Much Louder (OML). Through this partnership, global subscribers of Ogle, PNC Digital’s proprietary streaming platform can now watch, the country’s most awaited music event, Bacardi NH7 Weekender, live on-demand. This three-day multi-artist music festival Bacardi NH7 Weekender will be held in Delhi, Bangalore, Kolkata and Pune this November.

     

    Ogle global subscribers are free to choose whichever artistes they wish to see and watch them perform on devices of their choice. This exclusive collaboration between Ogle and OML will widen the range of entertainment available on Ogle. Commenting on this collaboration, Pritish Nandy, Chairman, PNC Digital said: “This is the beginning of change. Viewers can now watch whatever they want, wherever and whenever they want. The power is shifting from those who deliver entertainment to those who view it. That is the future.”

     

    Harshawardhan Sabale, CEO, Ogle said: “Ogle has been built ground up to become the digital platform of choice for viewers who are not interested in being slaves to entertainment intermediaries.  Our partnership with OML will provide our subscribers access to some of the best local content and bleeding edge digital interaction technology which, till now, was out of reach of most Indian consumers given the sub-optimal data networks in India.”

     

    Ogle constantly promises to provide anytime-anywhere entertainment to its viewers, establishing the power of choice for entertainment scripted and non-scripted. With this association PNC Digital has taken entertainment to the next level, allowing consumers an option, till now non-existent, to catch exciting new niche events and live performances in real time.  Ogle strives to introduce an entire lifestyle shift for those who are pushed for time and simply cannot afford appointment viewing.

     

    Vijay Nair, CEO, OML, said: “We are excited about partnering with Ogle and providing our fans a chance to watch some of the properties we have built and content we have produced through this platform. Ogle’s bouquet of content is quite exciting and we feel that the service is a natural fit for the content we create.”

     

  • Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal

    Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal

    NEW DELHI: Snapdeal.com witnessed over 1 million incremental visits as a result of its innovative programming integration on Bigg Boss Season 8. In September, 2014 Snapdeal.com, India’s largest online marketplace, announced its association with COLORS’ popular reality show Bigg Boss Season 8 as its title sponsor. Since the launch of the show, Snapdeal.com together with COLORS has introduced a series of seamless integrations which have engaged both the contestants and viewers.

     

    As a part of the first phase of the programming integration, Snapdeal.com was seen as an integral part of the Bigg Boss house (episode13 aired on 03 October 2014), where the contestants were seen competing for points through specially designed tasks and using them to purchase products. A special shopping experience was created for the contestants through an interface showcasing products that were essential for sustenance in the house across the consumer durables and electronics categories. Through this integration, viewers got an opportunity to see the Bigg Boss contestants shop on India’s most trusted digital marketplace and also experience Snapdeal.com’s Diwali Bumper Sale.

     

    Talking about the partnership, Snapdeal.com Senior Vice President Marketing Sandeep Komaravelly said, “This partnership was a strategic move to integrate closely with one of the most popular shows on television. Bigg Boss is a popular show and widely viewed across the country. We saw this as the perfect opportunity to reach out to as well as increase our consumer base by engaging with them directly in their homes. The response that we have received till now is encouraging, and we are looking forward to receiving the same in the future as well.”

     

    Colors CEO Raj Nayak said, “Bigg Boss Season 8 is only getting bigger and better with every season. Joining hands with Snapdeal has given us the window to go beyond conventional integration ideas that will not only enhance the overall viewing experience for the audience but also help our sponsor to reach out to a wider audience base. In addition to the above, a special opportunity has been created for Bigg Boss fans to buy exclusive Bigg Boss merchandise from the Snapdeal website. The creation of such opportunities for our viewers as well as Snapdeal customers will enable us to draw synergies which will translate into a win-win situation for both parties. As the weeks progress, we aim to further build our partnership with multiple consumer engagement activities.”

     

    Further, Snapdeal.com has for the first time in India, also introduced a first-of-its-kind Bigg Boss merchandise store on its website where Bigg Boss aficionados can now own memorabilia from their favorite show. A wide range of products have been specially designed which will be available to consumers on: http://www.snapdeal.com/offers/bigg-boss-merchandise.

     

    Last week Snapdeal.com launched the “Order Order” contest for its customers. This contest allows consumers to be a part of the show directly wherein they have to select a quirky product for one of the contestants of the Bigg Boss House while citing a reason for doing so. Every week the customer who selects the most interesting combination of the product and reason, will get the opportunity of a lifetime to speak with host Salman Khan as well as one Bigg Boss contestant. For more details, log on to www.biggboss.snapdeal.com.

     

    Snapdeal.com together with Colors has many interesting programming integrations lined up and as the show progresses, viewers will get to engage more closely with the show via Snapdeal.com.

  • Fred Graver, creative lead, Twitter TV, to make first ever presentation at MIPCOM

    Fred Graver, creative lead, Twitter TV, to make first ever presentation at MIPCOM

    MUMBAI: Fred Graver (@FredGraver), Creative Lead, Twitter TV, joined by Twitter’s global TV team, will discuss how Twitter is driving television audience engagement at a major MIPCOM presentation in Cannes, on Monday 13th October (15.00-16.00).

     

    The Twitter Global TV team will highlight how Twitter brings TV audiences to life, driving engagement, loyalty and intent to view. The public will be taken through the best practices for social TV live experiences, as well as the behind-the-scenes secrets of Twitter’s work with networks, shows and talent.

     

    Studies show that a majority of mobile and tablet users talk about what they’re watching on television with others spontaneously. Viewers now watch TV together with Twitter instead of time-shifting or watching alone, creating a real-time “social soundtrack of TV”. All over the world, producers from Awards shows to reality, game-shows to scripted series, are trying to make the most of those conversations.

     

    Recently awarded an Emmy for its work in creating a new way for the audience to watch TV, Twitter’s TV team works with the global TV ecosystem to help them integrate Twitter into broadcasts and networks, extending the reach of shows and talent, innovating new ways of storytelling, and giving millions of Twitter users a new way of enjoying television.

     

    Fred Graver, who will be leading the session, is the Creative lead for Twitter TV. A former comedy writer and producer (Late Night With David Letterman, Cheers, In Living Color, Jon Stewart), interactive producer (The MY Vh1 Awards, ZoogDisney), and creator of shows that span the web and television (Best Week Ever) at the service of product, Fred Graver has 7 Emmy Nominations (including one for the post-9/11 “Concert for New York City) and 3 Emmys, as well as a NAACP award and a Webby.

     

  • Johnny Lever to make his debut on Twitter

    Johnny Lever to make his debut on Twitter

    MUMBAI: There are all kinds of genres in cinema like thrillers, action, romance, horror and more but the one that never goes out of fashion is comedy and the name that is synonymous with this genre is Johnny Lever. With the premiere of the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek airing on Zee Cinema on Sunday, 12 October at 8:00 PM, the channel gives an opportunity to all Johnny Lever fans on Twitter to interact with the evergreen comic icon of Bollywood as he engages with them on the Twitter handle of Zee Cinema on 10 October between 11 30 AM and 1 PM.

     

    Johnny Lever is one of the most cherished comedians of Indian Cinema and while many look up to him for his famous comic timing, many others just love him for his heart-warming screen presence. The King of Comedy who has tickled the funny bone of every Indian household will now be gauging the antics of his ardent fans as they put their ‘comic’ foot forward to impress the man himself on Twitter. Zee Cinema has challenged ace entertainer Johnny Lever’s fans to make him laugh with their tweets using the handle #MakeJohnnyLaugh. All Johnny Lever fans can also tune-in to interact with Johnny Lever on Twitter and showcase their comic talent to him LIVE on Twitter! All those who manage to make him laugh will receive a retweet and a favourite from the actor himself as a token of appreciation.

     

    Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “We wanted to create a unique experience for our followers on social media and what better than getting one of the most admired comic icons of India, Johnny Lever, to engage with them on Twitter. Since Johnny has no official Twitter account, this will be a great opportunity for his fans to interact with him and in a role-reversal, they will have to entertain him this time! ”

     

    Catch the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek on Sunday, October 12th as the 8:00 PM, only on Zee Cinema.

     

  • Kratt Brothers and 9 Story Entertainment Announce Production Of Fourth Season Wild Kratts

    Kratt Brothers and 9 Story Entertainment Announce Production Of Fourth Season Wild Kratts

    MUMBAI: Kratt Brothers Company and 9 Story Entertainment are pleased to announce production of a fourth season of the hit animated wildlife adventure series Wild Kratts for PBS KIDS. The series was created and developed by real life brothers and zoologists, Martin and Chris Kratt who star in the show as animated versions of themselves. Wild Kratts continues to grow in popularity and is currently ranked as the #2 show across all children’s networks, for kids 2-5, 2-8, 4-8 and 2-11.* The fourth season will include 26 episodes, which will begin rolling out in the U.S. on PBS KIDS in late 2015.

     
    The series was recently sold to France Télévisions (France), E Junior (UAE) and Canal Panda (Portugal). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), Dublin Films (Ireland), VRT (Belgium), Chello Media (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey) and Primetime (Colombia).

     

    Wild Kratts premiered on PBS KIDS in the U.S. in 2011 and on TVO, Knowledge Network and Télé-Quebec in Canada.  A co-production between The Kratt Brothers Company and 9 Story Entertainment, Wild Kratts is distributed in the U.S. and Canada by Kratt Brothers Company and internationally by 9 Story Entertainment.

     

    The Kratt brothers leap into animated action in Wild Kratts, an adventure comedy from the creators of the hit shows Kratt’s Creatures and Zoboomafoo. In each episode, Chris and Martin Kratt travel to a different corner of the world to meet amazing new animals. Join the Wild Kratts for a laugh-out-loud comedy adventure, as Martin and Chris activate their Creature Power Suits to rescue their animal friends!

     

    9 Story Entertainment is one of the industry’s leading creators, producers and distributors of award-winning animated and live-action content for young audiences around the world.  With one of North America’s largest animation studios based in Toronto, 9 Story has over 220 creative and production staff, and has produced over 900 half hours of quality children’s and family programming, seen on some of the most respected children’s channels around the world across multiple platforms.  The company’s distribution affiliate represents a growing catalogue which includes several beloved brands such as Arthur, Wibbly Pig, Harriet the Spy: Blog Wars, Wild Kratts and Almost Naked Animals in addition to exciting new series such as Numb Chucks, Camp Lakebottom, Cache Craze, Daniel Tiger’s Neighbourhood and Nerds and Monsters. Last year the company acquired CCI Kids, the family content division of CCI Entertainment, increasing 9 Story’s portfolio to over 1600 half hours of content with popular shows such as Guess How Much I Love You, Joe & Jack, Artzooka! and Extreme Babysitting.   www.9story.com

     

    Kratt Brothers Company, founded in 1993, has created and produced over 200 episodes of television, including award-winning series: Kratts’Creatures, Zoboomafoo and Kratt Brothers: Be The Creature and Wild Kratts.  Through its full service animation studio, Kratt Brothers Company is currently in production on its third season of the Emmy-nominated hit, Wild Kratts. The Kratt Brothers’ national tours draw tens of thousands of creature-crazy kids and their families and the not-for-profit Kratt Brothers Creature Hero Society, together with kids, has successfully protected critical wildlife habitats through the creation of nature reserves.  www.krattbrothers.com  

    MUMBAI: Kratt Brothers Company and 9 Story Entertainment are pleased to announce production of a fourth season of the hit animated wildlife adventure series Wild Kratts for PBS KIDS. The series was created and developed by real life brothers and zoologists, Martin and Chris Kratt who star in the show as animated versions of themselves. Wild Kratts continues to grow in popularity and is currently ranked as the #2 show across all children’s networks, for kids 2-5, 2-8, 4-8 and 2-11.* The fourth season will include 26 episodes, which will begin rolling out in the U.S. on PBS KIDS in late 2015.

     

    The series was recently sold to France Télévisions (France), E Junior (UAE) and Canal Panda (Portugal). Wild Kratts has previously been licensed to Discovery Kids (Latin America and Asia), Super RTL (Germany), Al Jazeera Children’s Channel (Middle East), Noga (Israel), TV3 (Spain), SIC (Portugal), Dublin Films (Ireland), VRT (Belgium), Chello Media (Eastern Europe), MediaCorp PTD Ltd. (Singapore), TV3 Catalunya (Spain), Minika (Turkey) and Primetime (Colombia).

     

    Wild Kratts premiered on PBS KIDS in the U.S. in 2011 and on TVO, Knowledge Network and Télé-Quebec in Canada.  A co-production between The Kratt Brothers Company and 9 Story Entertainment, Wild Kratts is distributed in the U.S. and Canada by Kratt Brothers Company and internationally by 9 Story Entertainment.

     

    The Kratt brothers leap into animated action in Wild Kratts, an adventure comedy from the creators of the hit shows Kratt’s Creatures and Zoboomafoo. In each episode, Chris and Martin Kratt travel to a different corner of the world to meet amazing new animals. Join the Wild Kratts for a laugh-out-loud comedy adventure, as Martin and Chris activate their Creature Power Suits to rescue their animal friends!

     

    9 Story Entertainment is one of the industry’s leading creators, producers and distributors of award-winning animated and live-action content for young audiences around the world.  With one of North America’s largest animation studios based in Toronto, 9 Story has over 220 creative and production staff, and has produced over 900 half hours of quality children’s and family programming, seen on some of the most respected children’s channels around the world across multiple platforms.  The company’s distribution affiliate represents a growing catalogue which includes several beloved brands such as Arthur, Wibbly Pig, Harriet the Spy: Blog Wars, Wild Kratts and Almost Naked Animals in addition to exciting new series such as Numb Chucks, Camp Lakebottom, Cache Craze, Daniel Tiger’s Neighbourhood and Nerds and Monsters. Last year the company acquired CCI Kids, the family content division of CCI Entertainment, increasing 9 Story’s portfolio to over 1600 half hours of content with popular shows such as Guess How Much I Love You, Joe & Jack, Artzooka! and Extreme Babysitting.   www.9story.com

     

    Kratt Brothers Company, founded in 1993, has created and produced over 200 episodes of television, including award-winning series: Kratts’Creatures, Zoboomafoo and Kratt Brothers: Be The Creature and Wild Kratts.  Through its full service animation studio, Kratt Brothers Company is currently in production on its third season of the Emmy-nominated hit, Wild Kratts. The Kratt Brothers’ national tours draw tens of thousands of creature-crazy kids and their families and the not-for-profit Kratt Brothers Creature Hero Society, together with kids, has successfully protected critical wildlife habitats through the creation of nature reserves.  www.krattbrothers.com 

     

            

    *Ratings Source: Nielsen NPower. 07/28/2014 – 08/31/2014. Live+7 AA Program ratings for PBS and select competitive cable network on-going series with at least 4 telecasts/month and a 15 minute duration.

             
    *Ratings Source: Nielsen NPower. 07/28/2014 – 08/31/2014. Live+7 AA Program ratings for PBS and select competitive cable network on-going series with at least 4 telecasts/month and a 15 minute duration.

     

  • Big B fans are in for a bonanza treat on the occasion of his birthday

    Big B fans are in for a bonanza treat on the occasion of his birthday

    Mumbai, 6th October, 2014:  Commemorating the star’s 72nd birthday, SONY MAX & MAX2, India’s leading movie channels present Amitabh Bachchan fans with a movie extravaganza starting from 5th October to 11th October. MAX will premiere the supernatural comedy blockbuster, ‘Bhoothnath Returns,’ on Thursday 11th October at 8pm and MAX2 will run the a special film festival ‘Ab Tak Bachchan’ from 5th -11th October during the evening prime time.

     

    The MAX premier of ‘Bhoothnath Returns’, a sequel to the 2008 film, tells the fascinating tale of a ghost (Bhoothnath – Amitabh Bachchan) who returns to earth in his quest to scare children. Upon befriending Akhrot, a street smart boy, they form a formidable team set out to help people which sees the ghost contest elections. The film stars Amitabh Bachchan, Parth Bhalerao (Child actor) and Boman Irani in lead roles.

    The evergreen actor, who has enthralled audiences with unforgettable roles in his 45 year old career, will also be seen on television screens through carefully handpicked films showcasing him in unforgettable roles. The ‘Ab Tak Bachchan’ movie festival on MAX2 will showcase the movie icon at his versatile best portraying roles ranging from a bumbling simpleton in Yaraana to the shrewd Natwar in Mr Natwarlal, to a hardened criminal in Kaalia.

     

    Commenting on the Big B movie bonanza, Neeraj Vyas, EVP & Business Head, MAX & MAX2 stated, “Indians across all age groups and segments of society, admire and love Bachchanji. He is an iconic movie star who has left an indelible mark on the Indian movie industry.  We couldn’t have thought of honoring a more fitting actor through our movie channels which aim to provide enriching and memorable movie experience for our viewers.”

    Tune-in to catch Big B in action on MAX & MAX2 from 5th -11th October during the prime time movie slots

  • Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’

    Prime Focus launches CSR arm ‘Naresh Malhotra Foundation’

    MUMBAI: Prime Focus Limited, the world’s largest media services powerhouse launched its corporate social responsibility (CSR) arm ‘Naresh Malhotra Foundation’ in Mumbai on 2ndOctober 2014, the occasion of Founder and Chairman Emeritus Naresh Malhotra’s 70th birthday. The initiative was flagged off by Naresh Malhotra in the presence of staff, family and friends. Founder, Executive Chairman and Global CEO of Prime Focus, Namit Malhotra joined by video conference.

     

    Naresh Malhotra has been the guiding force behind Prime Focus’ stupendous success from being a garage start up in 1997 to becoming the world’s largest independent and integrated media services company with over 5500 people across 16 cities, 4 continents and 7 time zones.

     

    A veteran in the Indian Film and Television industry, Nareshji as he is fondly called, commenced his career as an Associate Director and Controller of Production with the well-known director Ashit Sen, with whom he made several films, including Khamoshi, Safar and Anokhi Raat, before venturing into producing films on his own, making four films including Shahenshah, with Mr. Amitabh Bachchan as the lead star. Malhotra realized early the potential boom in the Indian television industry, and set up India’s first digital audio studio and then, in 1990, ventured into the business of providing services for the production of TV programs and advertising films by hiring out video equipment like cameras, recorders and monitors to various satellite channels, production houses and ad filmmakers. He was instrumental in the launch of Prime Focus in 1997 and to this day continues to play an active role.

     

    The Foundation will focus on social issues like education and healthcare, and engage with prominent NGOs. It will also work closely with media and entertainment industry associations to offer scholarships for multimedia education and provide financial aid towards better healthcare for retired technicians. Prime Focus will run internal campaigns to drive volunteerism among its globally distributed workforce and organize events like charity balls and movie screenings in cities like Los Angeles, Vancouver, London and Singapore to spread the message and facilitate contributions.

     

    Speaking on this special occasion, Namit Malhotra said “Whatever we have achieved is thanks to the unstinted support and patronage we have received from the media and entertainment industry, and the guidance and blessings of my father. We want to do whatever little we can for the industry. Education and Healthcare have been two causes very dear to my father. On his 70th birthday what better way to thank him for all that he has been and will be to us, as well as the industry that gave us all the success”.

  • Tata Sky revives Indian poetry with Javed Akhtar

    Tata Sky revives Indian poetry with Javed Akhtar

    MUMBAI: In yet another first, Tata Sky, the leading DTH player today at a literature rendezvous announced the launch of Actve Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach.

     

    This interactive platform will have Javed Akhtar describing the true essence of some of the most beautifully penned shayaris and dohas of yesteryears, reminding us of its relevance and definition in context to our lives today.This conversational format with Javed Akhtar is followed by shayaris and dohas sung by contemporary artists such as Tochi Raina, Roop Kumar Rathod, Shweta Pandit, Aakriti Kakkar, Abhijit Pohankar and many more.

     

    Apart from the video format, the interactive service will also allow viewers to learn meaning of various Urdu & Sanskrit words used in the Dohas and Shayari with the help of the built-in On-demand option. Thus aiding subscribers in comprehension & enhancing vocabulary.

     

    At the launch, Vikram Mehra, Chief Commercial Officer, Tata Sky said:“Actve Javed Akhtar will enable our audience to relive and learn from the eons of classic Indian poetry with a contemporary touch. We hence associated with Javed Akhtar, who will walk us through centuries of soulful shayaris and dohas.” 

     

    Tata Sky prides in being the preferred DTH player with a list of popular interactive services as part of their offerings. Actve Javed Akhtar will be another innovative feather in the cap of Tata Sky. This interactive service is available on a monthly subscription and can be availed by a simple SMS (‘Javed’ to 56633) or missed call (076791 76791).

     

    Commenting on his association, Mr. Javed Akhtar said, “I am pleased to collaborate with Tata Sky in their endeavor to bring back the essence of our literature. This is a project which is very close to my heart as it resonates my love for the subject. The service revolves around the golden shayaris and dohas of Galib, Mir, Kabeer, Rahim and many more, which will continue to appeal to the people regardless of the constant changes that take place in today’ world.”

     

    Tata Sky has partnered with Insync (India’s first 24×7 Classical Based Music Television Channel) to collaborate with composers and 50 singers (fresh talent as well as renowned artists) to create original songs for the service, Actve Javed.

     

    A glimpse of the interactive service:

     

    Doha  – http://youtu.be/AuhUiL0TpDE

     

    Shayari – http://youtu.be/422WwmoeLAQ

  • Romedy Now sets the festive season aglow this October

    Romedy Now sets the festive season aglow this October

    MUMBAI: One of India’s English General Entertainment channel, Romedy Now has the perfect celebration in store for viewers to magnify the Diwali bonanza. It has come up with three new properties – Welcome Goodness (Dusshera Special), Diwali Delights, and the Romedy Sparkler. Presenting the best series such as F.R.I.E.N.D.S., 2 Broke Girls and many more along with the best movies, Romedy NOW will make sure you have a truly terrific Diwali filled with happiness, love and laughter.

     

    This season, party it up with your favorite characters from Ally McBeal, F.R.I.E.N.D.S, Two Broke Girls, Jake in Progress and Traffic Light. From two cupcake entrepreneurs, to three best friends at different stages in their life, Romedy NOW has the best guest list this October. Whether you’re hanging out with your favorite Manhattan gang, a hopelessly romantic lawyer or a Don Juan celebrity publicist, Romedy NOW is the place to be.

     

    Dusshera is a special time to remember the goodness and happiness that surround us celebrate every night at 9pm and 11pm. With a vibrant line-up featuring Spanglish, PS I love You, No Strings Attached, Grown Ups, 28 Days, Message In A Bottle, The Devil Wears Prada, That Thing You Do, Crazy, Stupid, Love and the Best Exotic Marigold Hotel, join Romedy NOW for nine colorful nights of revelry culminating on October 3rd 2014.

     

    Gather your family and friends close and have a blast this Diwali with your favorite destination for love and laughter. Starting Saturday 4th October 2014, celebrate the joy of family and togetherness with a heartwarming line-up on Romedy NOW featuring The Family Stone, The Notebook, Guess Who, Madagascar, Monster-in-Law, Horrible Bosses, License to Wed, 17 Again, America’s Sweethearts, 28 Days, What’s Your Number and 27 Dresses. Gear up for a sparkling Diwali every night 8 PM onwards from 4th October to 23rd October 2014 with Diwali Delights, powered by Snapdeal.com.

     

    As the Diwali fireworks light up the night sky, join in the celebrations with the Romedy Sparkler this month – The Lucky One, powered by HUL. Do you believe in second chances? When fate protects marine Logan Thibault (Zac Efron) during combat and sends him travelling halfway across the world for a photograph, he finds everything he’s been searching for. Don’t miss the magic as a battered marine and wary, single mother learn to love again in this incredible story of fate and second chances on Saturday, 18th October 2014 at 11PM.  

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.