Category: Press Release

  • BBC World Service to showcase series on World War I

    BBC World Service to showcase series on World War I

    MUMBAI: This autumn the BBC World Service will broadcast specially commissioned programmes exploring how the First World War changed the subcontinent. India made an unparalleled contribution to the British War effort. There will be two one-hour radio documentaries, and a debate open to the public focussed on India and Imperialism recorded in Delhi. The season will explore the experiences and stories of those involved in WW1, many of which have remained largely untold in India today.

     
    Steve Titherington, Senior Commissioning Editor, BBC World Service says: “The war that changed the world touched every country. Over a million men from the dub continent fought with the British and others. Hundreds of thousands were killed or wounded or captured. We will examine their stories, and just as importantly debate what the effect was on the struggle for independence and the life of the region still. We have debated the war in St Petersburg, Istanbul, Germany and London. Delhi is next and it’s vital to our understanding of the legacy of this global conflict.”

     

    In a special debate from Delhi, the BBC’s Razia Iqbal will be joined by historians Prof Mridula Muckherjee and Dr Srinath Raghavan and a public audience to explore the impact of the First World War on Imperialism. Shashi Tharoor will also discuss Imperialism and independence in a specially commissioned essay performed at the event at the India International Centre, in partnership with the British Council.

    The War That Changed The World: India and Imperialism

     

    Saturday 8th November 1900-2000 GMT

     

    To mark the centenary of World War One, the BBC World Service and the British Council are hosting a series of ten debates around the world to explore the war’s lasting global legacy. Having already visited Bosnia, Germany, UK, Turkey and Russia the sixth edition of The War That Changed The World comes from India.

     

    The Indian army was key to the British military effort in the First World War. More than one million men served, many departed from Bombay in October and arrived on the Western Front within weeks. There were far more Indian soldiers defending the Empire than there were British men in the field. Some were moved by a genuine desire to come the Britain’s aid at its time of need and many believed that by fighting they would help the cause of India’s Home Rule. Home Rule was not granted, discontent grew and the war and its aftermath had a huge effect on Indian nationalism and the fate of the Empire.

     

    In this special debate from Delhi, the BBC’s Razia Iqbal will be joined by historians Prof Mridula Muckherjee and Dr Srinath Raghavan and a public audience to explore the impact of the First World War on Imperialism.

     

    Shashi Tharoor will also discuss Imperialism and independence in a specially commissioned essay performed at the event at the India International Centre, in partnership with the British Council.
     
    The Documentary: India’s Forgotten War

     

    Wednesday 29th October, 2000-2100 GMT

     

    As part of the WW1 centenary programming on the BBC World Service Anita Rani travels to India to discover how the war affected the country and its people. In the capital Delhi stands India Gate, the largest memorial to the war for which 1.5 million Indian men were recruited, but Anita discovers that The First World War is something of a forgotten memory there today, mostly seen as part of its colonial history. In this programme she sets out to uncover some of the forgotten stories.
     
    The Documentary: Ghostly Voices of World War One

     

    Saturday 8th November 2000-2100 GMT

     

    Hidden away in the backrooms at Humbolt University and the Ethnological Museum in Germany are some of the most remarkable sound recordings ever made. They date back to the First World War, and provide a unique archive capturing the voices of some of the ordinary men who fought in what was known as ‘the war to end all wars’. They were recorded by German academics who realised they didn’t have to go abroad to research some of the world’s many different languages. Instead, they were able to focus on captured soldiers from the furthest reaches of the British Empire who were being held at prisoner of war camps all over Germany. Among them were a group of Hindus, Sikhs and Indian soldiers imprisoned at camps on the outskirts of Berlin.  They performed poems, songs and stories which were recorded using Thomas Eddison’s latest invention. How these men lived out the rest of their lives has, up until now, been cloaked in obscurity. On a quest to discover what happened to them and how they died, and armed with the recordings, Priyath Liyanage travels from Germany across the world to some of the villages in Northern India where these men lived.

     

  • Madison Media Group creates “Wills Rock the Ramp” 360 degree selfie booth

    Madison Media Group creates “Wills Rock the Ramp” 360 degree selfie booth

    MUMBAI: Marrying social and on ground engagement, Wills Lifestyle and Madison Media devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing! Instead of doing the twirl yourself, the cameras and modern technology does the twirling and the same could be shared on social networks.

    Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

     The Technology for the “Wills Rock the Ramp” 360 degree Vine Booth was developed and implemented by Tagglabs.
    Mr. Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said“Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”

    Basabdatta Chowdhuri, CEO Platinum Media, says “Our Endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”

    Amit Duggal, Director (Digital) Madison, says “The idea was conceptualized keeping in mind that it should be easy to use and instantly sharable. We wanted to capture the moments which were happening during the event and share it with the world and lead to higher engagement for the brand.”

    Madison Media has won several awards in the Digital and Mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand’s sales force leveraging the power of Mobile.   The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, Har ek Friend Zarori Hai.  At the Emvies Awards held last month, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Bournville–Tape a Tweet.

     

    Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, Marico, McDonald’s, Raymond, Piramal Healthcare, TVS, Levis, SpiceJet, Domino’s, BhartiAxa, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Lafarge Cement, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media is about Rs. 3000 crores.

  • CNN-IBN & IBN7 to cover Maharashtra & Haryana Assembly Elections’ Counting Day

    CNN-IBN & IBN7 to cover Maharashtra & Haryana Assembly Elections’ Counting Day

    MUMBAI: As the states of Maharashtra and Haryana along with the nation, awaits the verdict of the Assembly Elections on 19th October, CNN-IBN & IBN7 line up the most exhaustive programming for the Counting Day. After showcasing the Network’s prowess and brilliance during the coverage of General Elections 2014, the channels are now set to recreate the magic by bringing together the best team of journalists, finest panel of experts and unmatched television graphics.

    Commencing at 7am in the morning, this special coverage will include latest trends and developments, vote sharing percentage, seat tally and fastest updates from Ground Zero. The viewers will get the complete picture along with the minutest of details as there will be reporters on-ground covering each of the 378 seats of Maharashtra and Haryana. IBN Network will bring together the most formidable team of political analysts and experts including Ashok Malik, Pradeep Singh, Tavleen Singh, Nilanjan Mukhopadhyay, Ramesh Vinayak, Dhiraj Nayyar and Girish Kuber to share their expertise and opinion on the mandate and simplify the voting maths for the viewers.

    This special day long programming will decode the election outcome that will decide the fate of both these states, in the most extensive way. Along with keeping a close track on the results, the channels will ensure that the viewers get every bit of information and details in the neatest and cleanest format.

    Do not miss this special Counting Day programming on CNN-IBN & IBN7 on 19th October 2014, 7 AM onwards, all through the day.

     

  • Lowe and Partners presents at TEDGlobal in Rio

    Lowe and Partners presents at TEDGlobal in Rio

    MUMBAI: Last week Lowe and Partners presented at TED’s global conference, TEDGlobal in Rio Di Janeiro, sharing its work for the Colombian Ministry of Defence to promote voluntary demobilization of the FARC Guerrilla faction and their inclusion back into society.
     
    Jose Miguel Sokoloff, President of the Lowe and Partners Global Creative Council presented the work on behalf of Lowe and Partners, and the team at Lowe SSP3 in Colombia. His speech focused on the work that he and his agency do in Colombia to assist in the demobilization of the FARC Guerrilla terrorist faction (a conflict of over 60 years) and their return to Colombian society. He shared his thoughts on how creativity and the truly innovative way in which Lowe SSP3 has communicated directly with the FARC members, plus the success rate in actual demobilizations, has been critical to success.
     
    “In my lifetime I have not lived one day of peace in my country,” says Sokoloff. “Home of the world’s oldest standing guerillas, Colombia has seen 5.7 million of its inhabitants displaced and 220,000 of its people killed from its wearying guerrilla war.”
     
    Sokoloff is proud to be part of the evolving peace process in his homeland. He passionately believes in not standing idly by, when he can participate and use creative thinking, innovation with interactive campaign strategy and beautiful story-telling to one day, bring an end to a war he has lived all his life.
     
    Sokoloff commented: “I was honoured and humbled to speak at TEDGlobal. We believe in the power of human emotions, and we have learnt a lot from them. I want to share our experiences and our learnings from our eight year, ongoing journey with our Client, the Colombian Ministry of Defence, in trying to help shape the outcome of the internal conflict here in Colombia. There should be lessons there to help resolve other conflicts around the globe.”
     
    His work towards bringing about a new, peaceful Colombia is at the heart of his multi award winning FARC Guerrilla demobilization campaigns and has seen him awarded around the world. The campaign has been recipient of the only D&AD Black Pencil awarded to a Latin American agency and a Titanium Cannes Lion – again a Latin American first. Additionally the campaign has been awarded a prestigious UK IPA Effectiveness Grand Prix, a Jay Chiat Grand Prix for Strategic Excellence and an El Ojo Grand Prix.

  • Bigg Boss Kannada season 2 sustains momentum in finale

    Bigg Boss Kannada season 2 sustains momentum in finale

    MUMBAI: The verdict is out! Bigg Boss Kannada Season 2 Finale episode grabbed eye balls with the colossal ratings of 8.45 TVR compared to last season’s finale which was narrowly 3.83 TVR, hereby ruling the charts. Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel. The show gained momentum and created a stir in the audiences with the current season and has clearly emerged as a winner while taking over other reality shows on regional television.
     
    Bigg Boss’s unpredictable format won over the viewers’ attention and loyalty and made it one of the most popular regional shows in South India. Kannada General Entertainment Channel, Suvarna TV brought in different and exciting content for its audiences with an electrifying Bigg Boss Kannada Season 2 in its second innings. Achieving popularity in the non-fiction reality category, the channel gained the No 2 position and the successful format contributed 40% of the channel’s GVM.  The show launched with 6.73 TVR vs. 4.67 TVR in the previous season. Not only has the reality show garnered the best numbers this season but has also stacked up audiences for the channel, viewership soared from 543 TVT’s in Season 1 to 1,207 in Season 2 for the finale.
     
    Endemol India- television COO Abhishek Rege said, “With each season, the show gains momentum on both national and regional television. The constant popularity of the second season of Bigg Boss Kannada has visibly increased. The unpredictable format and the real emotion brought across through the show works with the audiences and the overwhelming peaking TVR’s of Season 2 are proof. With these encouraging numbers, we hope to launch more regional formats and reach out to maximum audiences down South with Tamil and Telegu versions soon and will also announce the second innings of Bigg Boss Bangla.”

     

  • DSK Motowheels brings Benelli to India

    Mumbai: DSK Motowheels, one of India’s established and strongest players in the Superbike industry today announced a landmark partnership with well known Italian motorcyclinglegend – Benelli.

     

    Benelli commenced operations in the year 1911, making them the oldest Italian motorcycle company.The firms colourful journey began as the ‘Benelli Garage’ in 1911,where 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio (also known as Tonino)worked together passionately repairing and manufacturingmotorcycles. Benelli went on to earn accolades in the action packed world of motorsports, with Benelli bikes quickly earning the illustrious distinction of playing a key role in over a thousand victories in the Italian, European and World racing championships since 1939. Born of this rich, pure lineage, Benelli today boasts an impressive range of capable, globally respected Superbikes that marry heritage, innovation, styling and technological prowess. Benelli’sdistinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high performance experience.

    Mr. Frank Zhuang,Board Director of Benelli QJ SRL who was present at thehistoric tie-up announcement said “After establishing our footprint in nearly 30 countries like Italy, Germany, France, China, UK, USA, Australia and Spain to name a few, we now wish to introduce some of the world’s best designed and performing superbikes to the second largest two wheelermarket in the world. The Indian two wheeler marketis growing at a volume of 10-12% and is set to achieve a size of 21-23 million units by 2015-16.”

    “Indian market is the most important market for Benelli, and this will become one of the biggest markets for us in terms of sales.  Our partner DSK has aprofound knowledge and good experience in theIndian Superbike market.DSK Motowheels are today thefastest growing Superbike Company in India with strong financial power. We firmly believe Benelli will have great success in India with DSK as its partner, by launching right products at the right time with the right pricing,” he further added.

    Mr. Shirish Kulkarni, Chairman of DSK Motowheels said “We are extremely proud to partner with the oldest Italian Motorcycle brand Benelli and excited to bring the largest range of Italian superbikes into India. We are confident we will revolutionize the Indian Superbike Industry with our understanding and experience in the Indian Superbike market, and the ability to put up a wide dealer network coupled with an impressive line-up of Benelli superbikes that offers something for every rider”.

    The company has showcased the largest range of distinctively Italian flavored bikes seen in India to date, including the sporty looking Tornado Naked Tre,or TNT superbikes that include the in-line, two cylinder TNT 302, the in-line, four-cylinder 600cc TNT 600 ias well as TNT 600 GT, the 898cc, in-line, three-cylinder TNT899 and 1131cc, also in-line, three-cylinder enginepowered TNT1130R, a 155bhp plus superbike.

    DSK Motowheels will play a pivotal role assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. Elaborating on their marketing plans Mr. Kulkarni said that DSK Benelli will set up exclusive dealerships in 20 cities over the coming 6-8 Months.An Initial round of dealerships will come up in the Indian cities of Mumbai, Pune, Delhi, Hyderabad, Bangalore, Chandigarh, Chennai andKolkata in next 3-4 months.

    This landmark Indo-Italian tie-up paves the way for a high-end bikingexperience through Benelli’s extensive bike range, giving Indian bikers their ticket into the club of thoroughbred motorcycling aristocracy.

     

  • Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    MUMBAI:  After the roaring success of the World TV Premiere of KICK, the highest rated TV premiere of 2014, Star Gold is back with yet another blockbuster airing! This Diwali, Star Gold, the Home of Blockbuster Premieres, is all set to ‘correct the incorrect’ with an explosive World TV Premiere of Singham Returns. The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere. After creating fireworks at the box office this August, Singham Returns is all set for an action-packed TV release on Sunday, 19th October at 9 pm only on Star Gold.

    After Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Jai Ho, Kick and many others; Singham Returns is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a 360 degree marketing campaign including television, print, outdoor, digital, radio and activation. The channel has roped in Samsung Galaxy Star Advanceas the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Lenovo, Total and Ford.

    Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said, “The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook.

    Star Gold has seamlessly integrated with its network channels Star Plus and Life OK for tune-in integration of Singham Returns on popular shows Suhani Si Ek Ladki and Savdhaan India.Star Gold has also initiated an interactive digital campaign, namely #MaajhiSatakliMoment. Using the signature dialogue owned by Bajirao Singham, Star Gold has rolled out a twitter contest to directly connect with Star Gold viewers as well as Ajay Devgn’s ardent fans. In their most creative way, viewers have to tweet about moments or incidents that comprise of their #MaajhiSatakliMoment. The best three innovative tweets will win posters of Singham Returns.

    The channel also conducted a unique on-ground activation by engaging with the employeesof leading media company, Group M.Star Gold organized a flash mob in Mumbai and Delhi offices of Group M. 30 children, all dressed as Bajirao Singham took Group M employees by surprise as they broke into a dance to the track Aata Majhi Satakli.

    Star Gold will effectively use the print medium for promotions on the day of the premiere. Leading print publications across Mumbai, Delhi, Maharashtra and UP will feature advertisements announcing the World TV premiere of Singham Returns on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 100 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 2000 spots in 10 cities across 4 markets.

    In addition to the World TV Premiere of Singham Returns, Star Gold gives a double-treat to all its viewers this Diwali. During the festive season, Star Gold has partnered with Snapdeal andinitiated a watch and win contest ‘Diwali MahaBonus’which will give viewers a chance to win many exciting gifts. Every Monday-Friday until October 24, Star Gold will ask 3 questions during the 9pm film. Lucky winners stand a chance to win prizesfromSnapdeal such as DSLR cameras, Home Theatre, Washing Machine, Dishwasher, MAC Book Air, Bike and a brand new car as the Maha Bonus from Star Gold.Winners will have to log onto Snapdeal.com to claim the prizes.

    Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more.

    In 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

    This Festive week, tune into STAR GOLD to win exciting prizes and to also catch the World TV Premiere of Singham Returns

     

  • Spice Studios “Buddha” in Cannes Mipcom 2014.

    Spice Studios “Buddha” in Cannes Mipcom 2014.

    MUMBAI: “Buddha” an Indian Historical Magnum Opus drama TV Series produced by Spice Studios, a subsidiary of Founder  Chairman, Dr Bhupendra Kumar Modi’s Smart Global conglomerate in India headed by Ms Ridwana, a 32 yrs, young entrepreneur who has over 10 yrs experience in entertainment industry..Spice Studios, Buddha is in now being offered at MIPCOM 2014.

     

    Buddha TV show is a biographic dramatisation in the style of a historical fiction of the life & teaching of Lord Buddha produced on a scale and grandeur never before seen in the annals of Indian television.

     

    Indian talented and hardworking actor Himanshu Soni who has played the lead role of Siddharth/Lord Buddha in this series is in Cannes to promote the series, which he says has brought a phenomenal changed his life and imbibed moral values in him.

     

    He says the teachings and messages of Lord Buddha given by him 2500 years ago are equally relevant even in today’s world.

     

    Being in Cannes, its very business oriented serious market which gives the players a large n immense opportunity do business, trade, and market positioning of their brand n business. It has participation of 112 countries this year and looks very promising to grow further next years. As young and fresh entry into media I love to hear the selected speakers here and learn their insights. The right weather in Cannes makes it perfect to make any business deal here.

    After Producing two Super Hit Block Buster films like ‘Oh My God’ and ‘No Problem’ in India, in Joint venture says the Co-Producer & Creative Producer Ms. Ridwana who is also currently attending the MIPCOM, that the TV show ‘Buddha’ has been a dream project of Spice Studios and today the company has successfully made it reach to the viewers of India, Srilanka, Indonesia, Myanmaar, Cambodia and Thailand and many countries through Zee TV and soon it will be on all major platforms around the globe. The company intends to take this show to at least a 100 countries across the globe in the coming times. Dr BK Modi, producer with Ms Ridwana Co-producer will be brining 2 major releases next year.

     

  • Omron’s “Your Voice, Their World” campaign bags  Bronze at the 55th CLIO Healthcare Awards

    Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    MUMBAI: OMRON has been conferred with Bronze award for its online CSR initiative in India – Your Voice Their World at the 55th Annual CLIO Healthcare Awards. CLIO is the world’s most recognized international competition honouring talent in the fields of advertising & communications and awarding exceptional projects that push the boundaries of creativity in a given medium.

    Omron’s initiative was acknowledged amongst a list of notable international entries in the highly competitive innovative media category for the innovative usage of the online medium, its unique appeal & objectives and the communication expertise put in by McCann Health India – Omron’s partner and creative agency for the campaign.

    The campaign aims to create India’s largest audio library of poems for visually impaired by engaging the masses to record poems through a dedicated website www.yourvoicetheirworld.com and a mobile application. In a short duration of eight weeks, the campaign saw more than 2400 submissions. Various celebrities also lent their support to this cause by submitting recordings and encouraging their fans to do the same.

    The poems are being donated to the National Association for the Blind, New Delhi, which in turn shares it with its own students and thousands of other visually impaired connected through its library network.

    Commenting on the achievement, Mr. Takuichi Shimizu, President, OMRON Management Centre of India, said “Rendering Corporate Social Responsibility in a meaningful manner for people with challenging spirit has always been an integral part of Omron’s corporate philosophy. We started the project with the same intent and decided to opt for ‘crowd sourcing’ – contribution of recordings for the visually impaired by the masses. We believed that this concept will not only give us numbers but will also help us in generating awareness about the importance of our support for visually impaired as India has the largest population of blind people in the world*.”

    “The concept was given shape in the form of a website and a mobile & facebook application. The usage of online & social media brought convenience & uniqueness. Enthusing the people to come and contribute a poem proved to be very challenging initially, however, the persistent efforts of the whole team, a flexible and effective promotion plan – based on facebook, twitter and focused online portals- paid off eventually. In a span of 8 weeks we were able to collect more than 2400 recordings of poems. We are all set to start the second phase of the campaign very soon.”

    The project is an effort to further strengthen Omron’s support to visually impaired people in India to help them fulfil their dreams of education and overall development via audio-based accessible content. The company is also running a Digital Accessible Library of audio and e-books in association with The National Association for the Blind, New Delhi under the same project.

  • Science Learning comes to your fingertips as Function Space Launches Android Mobile App

    Science Learning comes to your fingertips as Function Space Launches Android Mobile App

    MUMBAI: Function Space (http://www.functionspace.org/), a social learning network for Science and Technology is now available on all Android based smartphones, the company announced today. The fascinating free for download mobile application boasts of magnificent design, superior user interface and science in your pocket aspects. The app grants users complete access to the discussion-based community from anywhere across the globe, putting the power of knowledge right in your pocket. It is designed to cater to the entire community of Science Learners and experts from over 190 countries covering the gamut of colleges and universities of Science and Technology.

    The application comes bundled with real time updates of the latest discussions and opinions which enables users to gain clarity on science concepts through consultations with peer group of science experts. The app also acquaints users to novel scientific concepts and developments through quarter topics and facilitates awareness of latest developments in the science domain, through its news section. Android users can also get access to a large library of insightful discussions and articles covering the entire spectrum of the mentioned topics.

    Function Space app offers a superior immersive user experience through various innovative features. The mobile destination covers all the subtopics of Maths, Physics and Computer Science. The Complexity of topics starts from the high school level and goes up to research level.

    Speaking on the development, Adit Gupta, Founder and CEO, Function Space, said, “We chose the android platform owing to the huge customer base it caters to. Our key goal is to be available wherever our user is. Our Function Space application is the finest way to learn and discuss science, with a community of science learners and experts from over 190 countries. You have a science problem or query, this app can answer it for you. We provide you with free access to thousands of discussions, insightful articles, and an opportunity to interact with the best minds across the world.”

    “In addition, our android app provides users with the easiest way to solve their doubts related to physics, mathematics and computer science, on the go. Users can customize the content and select their learning level from beginner (high school level) to advanced (research level)”, he added.

    The near term goal is to offer Chemistry and Biology subjects for e-learners. Users can avail of thousands of discussions, latest science news, and insightful articles along with information on interesting topics pertaining to science and allied domains.