ITV

Category: Press Release

  • Gloob decor launches Flipspaces

    Gloob decor launches Flipspaces

    Mumbai:  Gloob  Decor,  a  leading  brand  in  home  décor  and  home  improvement industry with more than 500 channel partners in 100 cities across India, today announced it has sold over 50 lakh rupees of Flipspaces licenses on its launching day.

     

    Flipspaces ( www.flipspaces.com ), which was launched on 1st November 2014, is India’s first multi-category Home Decor Visualizer application in home improvement market with a collection  of more than two lakh product variants ranging from wallcoverings, clocks, sculptures, furniture, canvas frames and other home accessories. The web based application is designed exclusively for home décor and home improvement consumer market targeting architects, interior designers, contractors, developers, home décor store owners and other industry players. It can also emerge as a strong platform for all vendors, suppliers and other major stake holders in home décor industry.

     

    Flipspaces allows users to visualize home décor products in relevant environments sorted by type of space (home, office, school) or even the colour tone of an environment. Flipspaces further aims at replacing the traditional physical catalogs reducing the cost and dependency on it. As the cost involved with traditional catalogs is significant, companies usually charge multiple lakhs of rupees for the catalogs only.

     

    Kunal Sharma, Founder and Director, Gloob Décor said, “The market for tech-based HDV (Home Décor Visualizer) can be pegged at about 10,000 Crore in India alone.  The sales figure over 50 lakhs rupees on the launching day is just indicative of the market potential of technology in this space.”

     

    Mr. Ankur Muchhal, Co-founder, Managing Director pointed out, “we feel that the consumer experience for while buying home décor can be hugely improved than the std image plus description model which is widely prevalent  now. Flipspaces  envisions an  augmented  reality  feature which will  firmly establish Gloob as  a leader in the technology aided home improvement distribution. We have a very strong R&D team which is coming up with new modules which can further disrupt distribution in the home décor market.”

     

    Mr. Vikash  Anand,  Parter and Director,  Sales added,  “Our background   in technology and product design along with a strong Pan-India   sales presence gives us an extra edge to gain market entrenchment faster than any other new player. The web based application is designed based on extensive market research and customers’ feedback and has the ability to disrupt the market redefining the product buying experience in home improvement from raw material selections to visualizations to cost analysis.”

     

    Mr.  Mrinal  Sharma,  Partner  and  Director,  International   Sales  and  Strategic  Alliances,  added,  “we  are looking  to  explore  partnerships  with  like-  minded  International   Partners  for  the  distribution  of  this application.   Flipspaces  has  the  potential  to  becoming  a  major  change-catalyst   in  the  global   home improvement industry pegged close to $ 550 billion.”

     

    Advantages of Flipspaces:

     

    India’s first  home décor visualization application

    Substitutes physical catalogs which are costly, heavy and restrictive in merchandizing

    Offers huge product collections and variants for any level of interior designing

    Allows sorting by space, theme, colour and product category

    Offers high quality visualization in relevant environments

    Allows independent pitching for sales with login ID and password to anyone, anywhere

    Helps copyright by time bound login to prevent sharing and copying

    Offers free shipping for most products listed in the catalog

    Supports for turn-key project implementation in key cities

    Allows creating quotations at consumer end with features of tracking quotations and invoice

    Offers sales reporting and task management system

     

  • Mobile trumps desktop as 55 lakh consumers visit the Grand Diwali Mela!

    Mobile trumps desktop as 55 lakh consumers visit the Grand Diwali Mela!

    Mumbai: The Grand Diwali Mela organised by GroupM in association with Google, Amazon.in, LINE, Games2Win and Hungama.com was a runaway success, attracting over 55 lakh visitors. The first of its kind initiative by GroupM to take the offline concept of Diwali Mela to an online destination was a hit with users across India.  The ‘Grand Diwali Mela’ saw very high engagement with users, who spent time getting product samples @ Re.1, enjoying movies and videos, playing games and greeting each other via the LINE messenger. The number of visits on the virtual mela as well as time spent surpasses any offline brand activation initiative organised during the festival in India.

     

    The ‘Grand Diwali received an overwhelming response with over 55 lakh visitors,the majority of which came from mobile phones with over 45% women visitors!. On October 24th, Diwali day, the mela received over 4.6 lakh visitors! In all mela visitors spent over 125,000 hours browsing various brand and entertainment stalls in the mela besides which many more hours were spent on partner sites – Amazon.in, Games2win and Hungama.com. Interestingly almost half the visitors discovered the mela through Search and LINE Messenger.

     

    The ‘Grand Diwali Mela’ emerged as the largest online sampling platform for brands. Over 150,000 samples were shipped across India, with 70% samples going to Tier 2 and Tier 3 towns. The samples ranged from skincare and household products relevant to both men & women. To celebrate the partnership LINE Messenger came out with a set of special edition stickers for the ‘Grand Diwali Mela’. More than 5 million ‘Grand Diwali Mela’ stickers were exchanged in during this festive season, as visitors wished friends and family via the LINE platform.

     

    Popular Diwali games like Rummy and the Diwali Chakri kept people engaged and entertained with over 36 lakh game plays. Diwali Chakri which was a special game launched by Games2Win to celebrate Grand Diwali Mela – saw over 1M plays!

     

    On the success of the Grand Diwali Mela, CVL Srinivas, CEO, GroupM South Asia said, “We are excited about the success of the first Grand Diwali Mela. We were able to create a great platform for consumers to come and sample products and interact with brands. It is also heartening to see the reach of the virtual mela was not restricted to the metros but filtered down to smaller towns where the digital penetration is growing exponentially. We also have seen a distinct spike in access via mobile phones, a clear indicator that India is opening up readily to mobile data and communication.”

  • Europe Music Awards 2014 live on Vh1 presented by Micromax

    Europe Music Awards 2014 live on Vh1 presented by Micromax

    MUMBAI: International music and entertainment channel Vh1 will be airing for the Europe Music Awards Live on 10th of November.

    Known to be one of the loudest music awards, the Europe Music Awards 2014 will be aired live from Glasgow, Scotland. Katy Perry leads the nominations this year with seven, followed by Ariana Grande with six nominations. This year’s EMAs will be hosted by pop sensation Nicki Minaj and feature not-to-miss performances from Enrique Iglesias, Ed Sheeran, Ariana Grande, Boom Clap’s Charli XCX, rock duo Royal Blood and singer-songwriter Kiesza. Ozzy Osbourne will be presented with the Global Icon Award of the night.

    Viacom18 EVP and head English entertainment Ferzad Palia said “Vh1 has been synonymous with the best in international music & the Europe Music Awards represent the gold standard in international music entertainment. Vh1 is excited to present the 20th anniversary of this blockbuster award show on Vh1”

    The Europe Music Awards is part of an award show line up aired live on Vh1 like The Golden Globe Awards, Grammy Awards, Billboard Music Awards, Video Music Awards and American Music Awards to name a few.

     The Europe Music Awards 2014 Live on Vh1 will presented by Micromax.

     

  • Movies Now gets ready with Battleship

    Movies Now gets ready with Battleship

    MUMBAI: Movies Now gears up to present the military science fiction film Battleship, this Saturday 8th November 2014 at 9 pm. Featuring Liam Neeson, Taylor Kitsch and Rihanna, the film is a must-watch for action fans. The Mega Movie is presented by Gionee and co-presented by Axe.

    Battleship is an action-adventure that unfolds across the seas, the skies and over land. When mankind beams a radio signal into space, a reply comes from “Planet G”, in the form of alien crafts that splash down in the waters off Hawaii. It’s down to sailor Alex Hopper and his crew to man up and prevent an all-out invasion of Earth.

    Don’t miss out on the stellar performances by Liam Neeson, the utterly charming Taylor Kitsch and the charismatic Rihanna in her big screen debut. Witness the heroic transformation of an underachieving and disrespectful lieutenant as he saves mankind from aliens out to annihilate humanity. With its spectacularly astounding visual effects, this brilliant film is sure to keep you hooked from start to finish.The Battle for domination begins in the sea.

     

  • Kan Khajura Tesan wins Grand Prix WARC Prize for Asian Strategy

    Kan Khajura Tesan wins Grand Prix WARC Prize for Asian Strategy

    MUMBAI: About a month ago, Lowe Lintas + Partners had achieved an incredible feat of India’s best performance yet at the zenith of strategy awards in the world – the 4A’s Jay Chiat Awards in Chicago, with a silver and a bronze. The recognition goes further now with the agency bagging the top honour at another platform that recognises strategic excellence just as widely in Asia – The WARC Prize for Asian Strategy 2014.

    The fourth edition of The WARC Prize for Asian Strategy that was held in Singapore last night, saw the agency’s work on ‘KKT – From the ‘dark’ to connectivity’ bag the all-important Grand Prix for Best Strategy. KKT is an initiative for Hindustan Unilever developed by Lowe Lintas + Partners with media partner PHD.

    In another first for WARC, KKT was also conferred with the ‘Asia First Special Award’, for insight the rest of the world can learn from.

     As an awards platform, WARC Prize for Asian Strategy easily is a class apart from the others on numerous counts. Some of these include:

    –          Run by the World Advertising and Research Council, it is Asia’s leading platform that recognises great strategic thinking in marketing

    –          The award is open for all countries across the Asia Pacific region

    –          This year, it received over 180 entries, a record high for the competition

    –          The 40 that made the shortlist came from 11 countries, and from a mix of major networks and local independents

    –          The judging panel comprised of senior client-side marketers and agency experts that gave away a total of 19 awards

     Sharing his excitement on the news, Joseph George, CEO, Lowe Lintas + Partners India said, “KKT is a true innovation where a business problem was addressed with a platformic solution. The recognition it continues to amass at a global scale is a great testament to Lowe Lintas’ culture of creative effectiveness. The first Grand Prix for India at WARC makes it a little more sweeter.”

     For Anaheeta Goenka and Deepa Geethakrishnan, the team from Lowe Lintas + Partners that led the KKT initiative, the awards are a reiteration of the fact that no matter how small or simple an idea be, the true measure of its success is the change it brings about in the marketplace. Sharing their thoughts, they said, “This win is a crucial milestone of the global journey of creative effectiveness for Kan Khajura Tesan. From Europe to the US to now Asia. The WARC win further demonstrates that ‘solving real problems for real people’ is what the industry celebrates, in any part of the world. We are humbled and delighted by the honour conferred on us, by some of the best in the world.”

     With over 30 wins so far including World Mobile Congress, Cannes Lions, Jay Chiat and Spikes Asia so far, KKT is already among the most awarded ideas in the world on creativity and effectiveness this year.

     KKT is a ‘mobile radio’, that provides free entertainment to people in the ‘media dark’ regions of Bihar, Uttar Pradesh (UP) and Jharkhand, India’s Hindi- and Bhojpuri-speaking belt. The content is provided to the mobile user for FREE when (s)he gives a “missed call” to a designated number. The content is interspersed with ads for several brands of HUL.

     After the initial success in these regions, KKT continues to grow and expand to more regions of the country and is on its way to becoming the largest company-owned medium in the country.

     

  • Celebrating 60 Years of The Advertising Club

    Celebrating 60 Years of The Advertising Club

    MUMBAI: The Advertising Club is 60 years old this year.  To many it is the biggest and busiest club of its kind in the world.  Over the years the Advertising Club has build properties like ABBYs, Effies, EMVIEs, M.Ad Quiz, Young Achievers’ Award & Ad Review not to forget the Continuing Education Programme, Screening of Cannes and Clio Show reel and the pivotal role it plays in mobilizing a huge delegation to AdAsia.

    One immensely popular event amongst the bouquet of these events is the Media Review.  It started with a solo speaker presenting his perspective.  The luminaries who did the event as sole presenters were Sam Balsara, Samir Nair and Subhash Chandraji.

    Later we have tweaked the format and presented the Media Review as a panel discussion.  Some of the luminaries who were panelist are Nandini Dias, Pratap Bose, Punitha Arumugam, R. Gowthaman, Farokh Balsara.

    This year we will have three experts presenting for 30 minutes each followed by a Q/A session with the audience.

    Discovery Communications India have come on board as Presenting Sponsor where as PepsiCo India Holdings Private Limited will be the Associate Sponsor.

    DATE, VENUE AND TIME

    SALE OF DONOR PASSES

     

     

  • Europe Music Awards 2014 Live on Vh1 presented by Micromax

    Europe Music Awards 2014 Live on Vh1 presented by Micromax

    MUMBAI: Vh1, the pioneer in international music and entertainment will be airing for the Europe Music Awards Live on 10th of November.

     

    Known to be one of the loudest music awards, the Europe Music Awards 2014 will be aired LIVE from Glasgow, Scotland. Katy Perry leads the nominations this year with seven, followed by Ariana Grande with six nominations. This year’s EMAs will be hosted by pop sensation Nicki Minaj and feature not-to-miss performances from Enrique Iglesias, Ed Sheeran, Ariana Grande, Boom Clap’s Charli XCX, rock duo Royal Blood and singer-songwriter Kiesza. Ozzy Osbourne will be presented with the Global Icon Award of the night.

     

    “Vh1 has been synonymous with the best in international music & the Europe Music Awards represent the gold standard in international music entertainment. Vh1 is excited to present the 20th anniversary of this blockbuster award show on Vh1” – Ferzad Palia, EVP & Head – English Entertainment, Viacom18.

     

    The Europe Music Awards is part of an illustrious award show line up aired Live on Vh1 like The Golden Globe Awards, Grammy Awards, Billboard Music Awards, Video Music Awards & American Music Awards to name a few.

     

  • British Council awards India PR mandate to LinOpinion GH

    British Council awards India PR mandate to LinOpinion GH

    NEW DELHI: LinOpinion GH, India’s premier public relations consultancy and the PR division of Lowe Lintas + Partners, today announced that it has won the prestigious PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organization. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK. LinOpinion GH won this mandate in a multi-agency pitch and this account will be led by its Delhi office.

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said, “We are delighted to partner with a coveted brand like British Council.  Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”

    “The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands.” added Lavang Asthana Khare, Executive Vice President, LinOpinion GH.

    British Council comes as a significant addition to LinOpinion GH’s roster of clients in Delhi. The agency currently services some iconic brands like Discovery Networks Asia Pacific, Starwood Group of Hotels, DCM Shriram Ltd, Rapid Metro, Malaysia Airlines and Ciena among others.

     

  • Sachin Tendulkar’s autobiography Playing It My Way released

    Sachin Tendulkar’s autobiography Playing It My Way released

    MUMBAI: The highest run-scorer in the history of international cricket, Sachin Tendulkar  who retired in 2013 after playing for an astonishing 24 years is back again. Tendulkar along with publishers Hachette India released his much awaited autobiography, Playing It My Way.

    In an hour long event, master of ceremonies Harsha Bhogle took the audience through Tendulkar’s life and the evolution of Indian cricket with interesting on-stage conversations with Sunil Gavaskar, Dilip Vengsarkar, Vasu Paranjpe, and the famed ‘class of ’98’ (with Sourav Ganguli, Rahul Dravid, VVS Laxman and Sachin Tendulkar himself). The formal book release saw Tendulkar present the first copy to his first coach and guru Ramakant Achrekar. This was followed by the final session which was a solo conversation with the author himself.

    Talking about the events captured in the book Sachin Tendulkar said, “Playing It My Way’ is a different sort of innings for me, and was in the making for the last three years.  As with the game, I have been honest and sincere in putting together various aspects of my life, and the book is something I hope readers will enjoy.”

    Hachette India managing director Thomas Abraham commented “This is an absolutely outstanding book–at once cricketing history and personal narrative; and will delight every cricketing fan. We are delighted to welcome Sachin Tendulkar to our list and are proud to be publishing this landmark autobiography which we’re sure, like its author will go on to set new records.”

    The book has in fact already set the Indian record for the largest adult hardback orders on day of release with 1,00,000 copies being released by the publishers.  While lucky guests got the chance to purchase early ‘launch’ copies, the book is heavily embargoed and was transported across the country under security for simultaneous release today.

    The book y releases as a hardback and simultaneous eBook from today. An audiobook version will follow early next year as will Indian language versions in Marathi, Hindi, Gujarati, Malayalam and Bengali.