ITV

Category: Press Release

  • Children’s Day special on DD Sahyadri ‘6th Ryan’s IAFA Awards’

    Children’s Day special on DD Sahyadri ‘6th Ryan’s IAFA Awards’

    MUMBAI: This year, Mumbai Doordarshan Kendra played the perfect host to the 6th edition of world’s online ad film making contest.
     
    The Iceplex Ad Film Awards (IAFA), an initiative by the Ryan International Group of Institutions, started Six years ago to broaden the outlook of students by giving them a platform to showcase their talents. The three categories for which the children made ad films were Environment, Safety & Health and Beauty. For these categories over 16,000 entries from across the country were received.
     
    Among the dignitaries were Mr. Johny Lever the Brand Ambassador of IAFA, Mr. Kiran Shantaram- Chairman of V. Shantaram Foundation, Head of Asian Film Foundation, President of Federation of Film Societies of India, Mr. ParikshitSahani-Actor, Mr. Bharat Dabholkar Ad Guru, Mr. Mukesh Sharma ADG Doordarshan and Broadcast partner, Mr. Prakash Kulkarni Editor FPJ and Dr. Mukesh Batra
     

     

    Detailed list of the winners as per the popular ad categories :

    Prestigious Dr. V Shantaram Award: Vinayak Joshi
    ·         Environment Ads
    ·         Balraj Sahni Award for Age- 11- 13: Samarth Kapoor
    ·         Age- 14 – 16: Nida Shaikh
    ·         Age- 17- 21: SanketPradipGomase
    ·         Safety Ads
    ·         Age- 11- 13: Divyam Kumar
    ·         Age- 14- 16: Aakash Kapoor
    ·         Age- 17- 21: VivartRangari
    ·         (Health & Beauty Ads)
    ·         Dr. Batra Award Age11-13: RishikaBharodiya
    ·         Age 14- 16: Jayesh Gupta
    ·         Age 17- 21: S Bhavini
    ·         Y J Jury Awards:
    ·         Age11-13: AaryaNeve
    ·         Age 14- 16: Aditya biala
    ·         Age 17- 21: Joshua Kirubagaran&MihikaBhaskar
    ·         Iceplex’sFavourite Award-Nihar Vyas
    ·          
    Speaking at the award ceremony of the 6th IAFA, Madam Grace Pinto, Managing Director, Ryan International Group of Institutions said, “When we launched IAFA, the world first online ad film award for children, it was our desire to provide a platform to all school children to show their creativity. The popularity of IAFA has surprised us and every year, we are breaking records in terms of the number of participants”.
     
    Shri Mukesh Sharma, Addl. Director General, Doordarshan said “Having received an overwhelming response in the registration process and after judging the best work done by the young ad film makers we were pleased to take this unique and innovative initiative to a next level. I have always believed in providing the visual medium platform for promising young talent to hone their skills and to follow their dreams. By providing a platform and recognition, we hope young talented minds can get a chance to unlock their true potential.
     
     This program will telecast on DD Sahyadri on 14th November, 2014 from 10:00 pm. on-wards.

     

  • Joining Airtel Digital TV, ID is now available on several DTH and analogue platforms

    Joining Airtel Digital TV, ID is now available on several DTH and analogue platforms

    NEW DELHI: ID-Investigation Discovery, the new 24-hour channel offering captivating true stories of investigation, crime and suspense in Hindi is now also available on Airtel Digital TV with immediate effect.

     
    Viewers can watch ID on Channel No. 133 on Airtel Digital TV.

     
    Aimed at the passionate Indian viewer, ID features provides fascinating true stories of human nature. The channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions on crime and investigation.

     
    In less than a month of its launch, ID has established a strong position in the Indian television industry and is experiencing increasing viewership across India. ID is available on leading digital and analogue platforms including Dish TV, Siti Cable, Hathway, DEN, GTPL, In-Digital, Digi Cable and now Airtel Digital TV.

     Discovery Networks Asia-Pacific executive vice president and general manager– south Asia & south east Asia Rahul Johri said, “ID has captured the imagination of the Indian viewer with its refreshing and differentiated programmes. We have prepared plans to maintain this trajectory and further enhance its entertainment quotient.”

     Some of the captivating series that will premiere on ID include ‘Disappeared’ that follows the unpredictable twists of missing person cases and tracks investigations aimed at solving how and why people simply vanish.

     

    These days, marriages are not always what they look like; explore the shocking hidden secrets of spouses in ‘Who the (Bleep) did I Marry?’

     

    In ‘I was Murdered’ revisit shocking cases through a first person perspective and witness the anguish of family and friends of victims as they peel the layers off each case. Recount real homicide investigations of the most horrific serial murderers in ‘Evil I.’ In India and across the world, women are known to fall for the wrong guy. Watch true stories of women who were swept off their feet by a member of the mafia in ‘I married a Mobster.’ In ‘Blood Relatives’ watch family members who get along very well on the outside but hide a lot more beneath the surface – jealousies, resentments and adultery that inevitably leads to the unthinkable – a murder.

     

  • IQIYI CCO Ma Dong to deliver keynote at Asia TV Forum & Market and ScreenSingapore

    IQIYI CCO Ma Dong to deliver keynote at Asia TV Forum & Market and ScreenSingapore

    MUMBAI: Asia TV Forum & Market (ATF), Asia’s leading entertainment content market announces today that Baidu’s IQIYI chief content officer Ma Dong, will deliver an Asia Media Keynote speech “Digital China: The New Storyteller – IQIYI” on 9 December 2014.

     

    For the third consecutive year, ATF 2014 will be held in conjunction with ScreenSingapore 2014. The four-day conference programme will take place from 9 to 12 December 2014 at Marina Bay Sands Expo and Convention Centre in Singapore. ATF earlier announced a power-packed line up of international speakers including Alon Shtruzman, CEO, Keshet International (Israel), Tom Beattie, Head of Animation and Children’s Programming for Tiger Aspect Productions (United Kingdom) and Nicholas Wodtke, Vice President, Media Solution Centre, Samsung Electronics (Southeast Asia & Oceania).

     

    IQIYI in China’s digital content market

    With over 450 million internet users and a growing middle class in China boosting its business, IQIYI, has grown from strength to strength to now become one of the country’s leading online television and movie portal. To further cement its leadership position in the rapidly growing China online film and TV market, the Baidu subsidiary plans to step up its efforts in 2015, making seven local films, one Hollywood film and producing 500 (15,000 hours) internet dramas. The company is looking to spend at least 300 million yuan to produce its own content.

     

    At the ATF conference, Ma Dong’s session on “Digital China: The New Storyteller – IQIYI”, will see him share about IQIYI’s position in China’s digital world, and the company’s journey to success.

     

    He said, “IQIYI has grown steadily over the years, and our achievements attest to the strategic thinking and foresight of various leaders within the company. We are very pleased with our success, and look forward to further expansion in the years ahead. I am excited about sharing IQIYI’s successes and the story behind our progress at ATF, and certainly hope that conference delegates will find these insights valuable for their businesses.”

  • Discovery brings an ultimate endurance test of survival

    Discovery brings an ultimate endurance test of survival

    MUMBAI: Experts agree there are some very basic and universal rules for surviving in the wild. Find shelter, find water, find food, find help. And, none know this better than Cody Lundin and Joseph Teti, who take on some of the planet’s most unforgiving terrain to demonstrate, in their own way, how the right skills and some creative thinking can keep you alive. Together they could be the most formidable survival team on the planet – if only they could agree on strategy.

     
    Discovery Channels survival series Dual Survivor is back with all new episodes in its exciting new season. The series will witness Cody, one of the world’s foremost experts in self-reliance and living off the land and Joe Teti, a former Force Recon Marine and Army Special Forces soldier using their skills to devise extraordinary ways to survive. Their aim is to demonstrate, in their own way, how the right skills and some creative thinking can keep you alive in the remote corners of the world.

     
    The 10-part series Dual Survival will premiere every Monday to Friday at 9 pm, starting 17 November only on Discovery Channel.

     
    The series will highlight the survival tips of Joe and Cody together as they face their first survival situation on a remote island. Viewers will witness their opposing approaches to survival pit while being trapped in a labyrinth of underground tunnels. Each episode will take viewers through a situation where they are lost on a perilous ridgeline, at 15, 000 feet above sea level. The duo is forced to descend slippery cliffs through extreme weather conditions, where altitude sickness and hypothermia threaten and life-preserving fire allude them. The journey adds more adventure when the dual survivors are stranded deep in the jungle of Vietnam knowing that their expertise can’t change the fact that they’re up against the hottest. Tune in to Discovery Channel and get to experience the tips and tricks to survive in the unforeseen situations.

     
    Can they make it out of one of the thickest jungles in the world? Build a shelter among glaciers and winds blowing at 50 miles-per-hour? Or navigate a crocodile infested lake without a boat? The stakes are higher than ever before and as a twist of events unravels throughout the season, one member of Dual Survival will leave the show for good.

     
    Highlights
     

    •    On a glacier and clinging to opposite ends of a rope, Cody and Joe face their most challenging rescue scenario ever. The frozen landscape brings Cody and Joe’s opposing survival styles to the forefront of this journey.
     
    •    Marooned in a sea of sand dunes, Cody and Joe traverse the unforgiving desert and trek deep into the mountains of Oman. Threatened by dehydration and heatstroke, their journey shows how nomads have survived for millennia in this hyper-arid land.
     
    •    Stranded deep in the jungle of Sri Lanka, Joe comes face-to-face with elephants and is forced off a cliff, Cody masters the ancient fire piston, and they cross a crocodile-infested lake to escape the longest survival scenario in history of Dual Survival.
     
    •    Stranded in a mangrove swamp in Sri Lanka, the dual survivors escape the crocodile-filled waters only to find themselves in a leech-infested jungle. But this time, distressed elephants interrupt their journey back and they may not get out alive.
     

     

  • MAX2 adds colour to TV screens this festive season

    MAX2 adds colour to TV screens this festive season

    Mumbai, 11th November, 2014: Relive the magic of legendary black and white movies through Sony Max 2’s movie festival – ‘Rang Barse’ which will air every Sunday in November at 7 pm. The iconic movie channel plans to brighten the moods of the viewers this festive season by showcasing 4 black and white movies in colorized versions. By presenting Bollywood fans with films dating back to the 1950s, the movie festival resonates with the channel’s positioning of showcasing timeless movies that have an eternal appeal.


    Comprising of romantic comedy films ranging from ‘Chori Chori’to ‘Dil Tera Deewana’ & ‘Half Ticket,’ the movie festival will take viewers on a nostalgic journey down the memory lane of the golden era. A noteworthy film being aired during this festival is ‘Naya Daur’ which sees Vyjayantimala and Dilip Kumar in memorable roles. The film revolves around how industrialization threatens the existence of tongawallahs (horse cart drivers).

    Commenting on the Rang Barse film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX2 said, “We believe in the art of great story telling and building an appreciation for legendary films.  What better way to do this than to showcase colorized versions of black and white films which are iconic films which one can never tire of seeing. We do hope our viewers enjoy watching our ‘Rang Barse’ movie festival and relive the magic of these legendary films.”  

    Tune-in to catch the ‘Rang Barse’ movie festival airing every Sunday in November at 7pm only on MAX 2

  • BroadcastAsia2015 Unveils New TV Everywhere! Zone

    BroadcastAsia2015 Unveils New TV Everywhere! Zone

    MUMBAI: BroadcastAsia2015, slated for 2 – 5 June 2015 will unveil its new TV Everywhere! Zone as increasing consumer expectations place new challenges on the industry to provide more convenient and reliable access to content. With the  proliferation  of  digital  devices  and  today’s  ever-changing  market  of  always-on connectivity, content broadcasters are starting to look beyond TV to stream and monetise their content.

     

    This brings the launch of the new zone, which will be a key attraction at BroadcastAsia2015 and will explore the entire value chain of non-linear broadcasting.

     

    Need for new technologies driven by shift in consumer demands

     

    Recent years have witnessed a dramatic increase in competition in the broadcast industry as providers continue to develop new technologies in meeting consumer demands, to offer a social,  personalised  and flexible TV and video experience. With the evolution of  linear channel brands already underway in Asia, the region continues to grow at an exponential rate and is witnessing an increasing number of traditional broadcasters entering the IPTV, OTT space. This is also emphasised by the growth and influence of aggregated services, such as Netflix, Hulu, AmazonPrime, YouTube and Apple TV.

     

    The recent Multiscreen TV & Video Forecasts report published by Digital TV Research reveals that the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020, with TV sets’ share of total viewers falling from 73 per cent to 42 per cent during this same period.

     

    The report also predicts that by 2020, 3.98 billion people will watch content via a PC or laptop over a fixed broadband connection, an increase of 80 per cent on 2013; and smartphones viewers will reach 1.53 billion, triple the number in 2013. Tablet viewers will amount to 1.10 billion by 2020, an impressive five times the 2013 total.

     

    “There is continuous interest in the broadcast industry especially in the areas of OTT, second screen, non-linear broadcasting and social media – all to meet consumers’ demands and enhance users’ experience. BroadcastAsia is already fuelling this space in Asia and with the introduction of our new TV Everywhere!, we hope to bring together even more case studies on how new entrants are adapting to competition, and how incumbents are maturing their  offerings  to  differentiate  themselves  amongst  competitors,”  says  Mr.  Calvin  Koh, Assistant Project Director of BroadcastAsia, from organiser  Singapore Exhibition Services.

    International collaboration

    Regional broadcasting regulators play a vital role in helping to shape the future of the industry, as highlighted by the support shown from the Asia-Pacific Broadcasting Union (ABU), the International Telecommunication Union (ITU), and the National Broadcasting and Telecommunications Commission of Thailand (NBTC). This symposium initiated and jointly implemented an initiative aimed at studying the trends and market analysis in the broadcasting industry while promoting international cooperation among policy makers, regulators, and Asia’s industry players.

    Healthy industry response to new feature area

    With the opportunity to reach key buyers from the industry, confirmed participants include major players from across the world and region, such as Ali Corp, Aveco, Brightcove, Montage Tech, Quick Play, SPB TV and Vimond among others. TV Everywhere! will place a
    focus on the following technologies:

     

    • Authentication
    • Archive Management
    • Content Delivery Network
    • Connected / Hybrid TV
     

    • Delivery
    • Integration
    • Ingest
    • Interactive TV Apps
     
    • Monetisation
    • Network & Device Management
    • Playout Automation
    • Storage / Security
    • Workflow Glue Application
     

    “Clearly the media industry is in transformation with consumers being able to access content across multi-screens, fuelling unprecedented demand for online video content. The investments being made in bringing TV Everywhere solutions to market is a strong sign that broadcasters and content owners are moving up the adoption curve,” says  Mr. Dennis Rose, Senior Vice President, Asia-Pacific and Japan, Brightcove.

     

    “For those who want to launch and capitalise the TV Everywhere business model, Brightcove’s powerful suite of cloud based online video streaming, trans-coding and monetisation solutions deliver compelling consumer experiences that work across every screen,” he adds.

     

    BroadcastAsia2015, Asia’s definitive exhibition and knowledge platform for the international broadcasting, film and digital multimedia industry, will showcase the newest innovations and cutting edge technologies in 4K / UHD, NextGen Broadcasting – OTT / Hybrid / LTE / IP / Broadband / Cloud, Multi-Platform Streaming, Professional Audio and more.

     

    The BroadcastAsia2015 International Conference and Creative Content Production Conference 2015 will bring together thought leaders and like-minded professionals from the broadcasting and media arenas to share business strategies for future broadcasting and content production.

     

    Both   exhibition   and   conferences   will   be   held   alongside   CommunicAsia2015   and EnterpriseIT2015 in Singapore at the Marina Bay Sands.

     

  • This Children’s Day, Zee Cinema gives kids the Movies.Masti.Magic experience!

    This Children’s Day, Zee Cinema gives kids the Movies.Masti.Magic experience!

    MUMBAI: Children’s Day is a day dedicated to kids across the world and Zee Cinema, India’s ultimate Hindi movie destination, has initiated a distinct on-ground initiative ‘Masti Ki Pathshaala’ to celebrate it. Bringing alive the channel’s proposition – ‘Movies. Masti.Magic.’ – in a first ever initiative amongst Hindi movie channels in India, Zee Cinema gave underprivileged kids an unforgettable experience with a variety of fun-filled activities through the day.

    Kick-started in Mumbai, this initiative delighted kids in Delhi and Ahmedabad too as we lead up to Children’s Day. Starting with giving them  the ‘Movies’ experience, Zee Cinema took the kids from various orphanages for a special screening of the blockbuster movie ‘Happy New Year’. Extending its ‘Masti’ promise, Zee Cinema also booked an entire arena with a sumptuous lunch and plenty of indoor games and activities for the kids to rejoice all through the afternoon. An entertaining magic show highlighted the ‘Magic’ component and provided kids with a memorableZee Cinema experience.

    That’s not all….to take the Children’s Day celebrations a notch higher, Zee Cinema ensured that kids had a truly memorable experience by ending the day with a surprise. When the kids returned to the orphanage, Zee Cinema showered on them some exciting and cool goodies and to make their day even more special.

    Speaking of the occasion, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “Children’s Day is celebrated for kids to rejoice their childhood and create memories that will last them a lifetime. And what better than to bring alive the Zee Cinema’s  proposition- Movies. Masti.Magic – into the lives of children who don’t get an opportunity to celebrate it.  We hope to create some everlasting moments for them!”

    To make the celebrations even more special, Zee Cinema will also be leveraging ‘Masti Ki Pathshaala’ on their digital platforms. Videos will be shared online of the kids indulging in a range of fun-filled activities through the day.

     

  • BBC News and Current Affairs to explore the stories of Syria’s War with two days of special coverage

    BBC News and Current Affairs to explore the stories of Syria’s War with two days of special coverage

    MUMBAI: After more than three years of war, the battles inside Syria continue to rage and the people of Syria continue to suffer. The special coverage, called Syria’s War, will see journalists who have been at the forefront of the BBC’s reporting of the conflict presenting and filing stories from Syria, Turkey, Lebanon and Jordan. Across TV, radio, online and social media – in the UK and internationally on BBC World News and the BBC World Service – coverage will feature eye witness reporting and analysis examining the impact of Syria’s war and exploring the stories of those caught in the midst of it all.

     

    Jonathan Munro, the BBC’s Head of Newsgathering, says: “Almost four years after what began as peaceful protests, millions have been forced to flee their homes, large swathes of the country lie in ruin and the consequences of the conflict are being felt well beyond Syria’s borders. The BBC has been there on the ground as this crisis has unfolded, and is committed to continuing to report events and ensure the stories of those affected are heard.”

     

    On the morning of Wednesday 12 November, Mishal Husain will start the day on BBC Radio 4’s Today programme, and end the day co-presenting the BBC News at Ten bulletin, from Lebanon’s Bekaa Valley, near the Syrian border.

     

    Inside Syria, Middle East Editor Jeremy Bowen will be reporting from Damascus, and Chief International Correspondent Lyse Doucet will be in Aleppo across the week. Examining stories from neighbouring countries, International Correspondent Ian Pannell will report from Turkey, Special Correspondent Fergal Keane from Lebanon, and Middle East Correspondent Yolande Knell in Jordan.

     

    Some of the other elements of Syria’s War across BBC News on 12-13 November, include:

     

    BBC Breakfast

     

    BBC Breakfast’s coverage will focus on the refugee crisis in Jordan, caused by the violence in Syria. Middle East Correspondent Yolande Knell will report live from a refugee camp that has recently opened. She will revisit families Breakfast met earlier in the year, and will also visit a town that has seen its population double because of an influx of refugees.

     

    BBC News Channel and BBC World News

     

    The BBC’s rolling UK and global news channels will be showcasing the best of the BBC’s reporting across the two days. Mishal Husain and Lyse Doucet will present live from the region, and there will be extended special reports and close-up coverage of the plight of Syria’s refugees on the BBC News Channel for UK audiences, as well as across BBC World News strand programmes – including Global, Impact and HARDtalk – for viewers around the world.

     

    Today, BBC Radio 4

     

    As well as presenting Today from the Bekaa Valley on Wednesday, Husain will also be reporting on the impact of the Syrian crisis on Lebanon from Beirut for the programme.

     

    PM, BBC Radio 4

     

    In a radio essay specially commissioned by PM, BBC International Correspondent Ian Pannell will look back over the years that he has covered the conflict in Syria. Delving into his archive of reports, he picks out some key moments and reflects on how the country has changed.

     

    Across the week, PM will also broadcast audio postcards from ordinary Syrians including an ice-cream seller, and a student in Damascus.

     

    BBC Radio 5live

     

    On Wednesday 12 November, 5 live will feature live reports throughout the day, as well as coverage on the 5live Daily programme from 10am, with Phil Mackie in Beirut and Mark Lowen in Istanbul, Turkey.

     

    5live’s coverage will focus on the stories of Syrian refugees – their physical and mental health and how they’re surviving – along with the impact on the countries to which they’ve fled, in particular Lebanon and Turkey, where there is growing concern and anxiety.

     

    Newsbeat, BBC Radio 1

     

    Greg Dawson and Jonathan Blake will be reporting from Lebanon for Newsbeat. They’ll speak to young Syrians out on a Saturday night in Beirut about what it’s like to live in a party city so close to their home country, and ask if they have hopes of returning to Syria one day.

     

    On 12 November they will present Newsbeat live from a refugee camp in the Bekaa Valley, and get an insight into the living conditions of some of the poorest Syrians who have been displaced.

     

    BBC News online

     

    BBC News online will host an in-depth feature called The Disappeared, exploring the mystery of Syrians taken by the Assad regime or Islamic groups, and are still being looked for by their families. There will also provide an overview of the conflict, exploring key moments from throughout the crisis.

     

    BBC Arabic

     

    BBC Arabic reporters will be examining stories of those living in the midst of the crisis. This will include video postcards of daily life in Damascus by Assaf Abboud, Rami Ruhayyem will report on people affected by trauma from the war and shed light on the mental and psychological impact, and Carine Torbey will look at how some mothers are giving birth via C-sections during ceasefires to avoid going into labour in the midst of fighting.

     

    BBC Arabic will also broadcast a documentary, Queens of Syria, which tells the story of a group of women from all sides of Syria’s conflict forced into exile in Jordan. They will come together to perform their own version of the Trojan Women, a timeless Ancient Greek tragedy on the plight of women in war. The documentary will be shown on Thursday 13th November, and at other times throughout the week.

     

  • Shiladaar Rashtriya Nirmitiche – Contributors in Nation Building.

    Shiladaar Rashtriya Nirmitiche – Contributors in Nation Building.

    MUMBAI: November 12, is observed as the Public Service Broadcasting Day in India to commemorate Mahatma Gandhi’s maiden visit to All India Radio (AIR) studio. On November 12, 1947, Gandhi spoke on radio to the refugees from Pakistan, stationed at the camp at Kurukshetra. It was Gandhi’s first and last visit to the studio of AIR. He emphasized on the service and advocacy aspect of media, the two important pillars of public service broadcasting.

     
    Doordarshan Mumbai Kendra celebrated this PUBLIC SERVICE BROADCASTING DAY by organizing and broadcasting/ telecast an event named “SHILADAAR RASHTRYA NIRMITEECHE – CONTRIBUTORS IN NATION BUILDING” today, at 9:00 pm. on DD Sahyadri.

     
    Doordarshan felicitated many dignitaries who have played an important role in their own field and contributed their part in the nation building process.

     
    1.      Shri Vikram Gokhale – Excellence in the Cinema/ Television & Theatre

    2.      Shri Bharat Dabholkar – Excellence in Advertisement Industry

    3.      Revathi Srinivasraghavan – Excellence in Fine Arts

    4.      Madame Grace Pinto – Excellence in the Field of Education

    5.      Shri T K Choudhary – Excellence in Police Department

    6.      Shri Jaswant Mehta – Active Socialist and Author

    7.      Shri Chand Goel – Excellence in Public Service Department as a Retd. IAS Official

    8.      Shri Prakash Kulkarni  – Excellence in Journalism

    9.      Dr. Shailesh Shrikhande – Excellence in Public Health  

    10.  Shri Tushar Gandhi – Active Social Activist

     

    SHILADAAR RASHTRYA NIRMITEECHE will telecast on DD Sahayadri Channel on Wednesday, 12th November, 2014 from 9:00 p.m. onwards.

     

  • Fly to USA to meet the SONIC “Power Rangers”

    Fly to USA to meet the SONIC “Power Rangers”

    MUMBAI: Its action time for all the Power Rangers fans across the country.  Sonic the channel for the action loving generation is geared up to turn every kid’s dream into reality with the launch of their new initiative – ‘Meet the Power Rangers in USA’ contest. The lucky kids will win an all-expenses paid trip to the United States of America where they will meet the Power Rangers in person and get a chance to click photographs alongside their favorite superheroes.

     

    The contest is currently on-air on Sonic Monday to Friday 3:30pm, giving kids the opportunity to not just meet the Power Rangers in USA, but also a chance to win super cool Power Ranger figurines daily.

     

    Speaking about the initiative, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “The key priority for us has always been to consistently engage with kids through innovative and experiential campaigns on television and beyond. The ‘Meet The Power Rangers in USA’ campaign is another step towards creating a tangible interface for children by providing them their most memorable and priceless moment – A personal tryst with their favorite superheroes.”

     

    Adding to the excitement of the contest, Sonic – the destination for real action and adventure, will also spread thrill and delight amongst children across India with  the all new power-packed episodes of Power Rangers. The new high octane season – Super Megaforce will see the Power Rangers stop at nothing to foil the plans of alien attack force.

     

    Sonic will take the action beyond television and engage with this wired generation. ‘Meet the Power Rangers in USA’ contest will also be promoted through a 360 degrees marketing campaign that will include an extensive on-air promotion on the Nickelodeon franchise channels and on relevant GECs and Movie channels. In addition, there is also a high decibel promotion across multiple platforms like digital with a dedicated microsite for the Power Ranger Contest on sonicgang.com and print promotions.

     

    The campaign will be further amplified through on- ground activations in malls in Mumbai and Delhi and extended to relevant touch points for kids such as Hamley’s, Funcity, etc. The Hamley’s activity in November will be across Mumbai, Delhi and Chennai will have performances and meet and greet with the Power Rangers. Kids can also participate in trivia sessions and win exciting prizes.

     

    Staring 8th November, the action and excitement begins at Funcity in 11 cities like Delhi, Jaipur, Mumbai, Thane, Chennai and more as kids battle it out against each other to be the ultimate Sonic gaming Champion along with promotions for the Sonic Meet the Rangers in USA campaign across 15 outlets.