ITV

Category: Press Release

  • India hosts first edition of ‘Japan Film Festival India’

    India hosts first edition of ‘Japan Film Festival India’

    MUMBAI: Contributing to build up an ever-lasting relationship between India and Japan through art and culture, K HOUSE Inc, the restaurant giant of Japan with a growing market presence in India, announces the inaugural edition of ‘Japan Film Festival India (JFFI) 2014’ in Mumbai. The Festival will be hosted from 12th to 14th December 2014 at Inorbit Mall Malad, Mumbai featuring 10 masterpiece Japanese films along with a variety of Japanese cultural activities and programs.  This whole endeavour by K house, Japan and supported by the Government of Japan (J-LOP) is to further enhance the cultural bonds between the two great nations of Asia.

     

    At the Festival, the audience will not only have the opportunity to enjoy award-winning Japanese classics, but also will be able to experience unseen attractive Japanese art & cultural activities including Taiko (Japanese drum perform), Karate (Japanese traditional martial arts), Origami and Sado (Japanese Tea Lessons for traditional side). To make the festival an unforgettable experience, introductions of Japanese enterprises, brands and other production will be available along with stage content, experience-based activities, booths exhibition and a lottery chance provided by K House.

     

    Talking about the importance of the event, Takeshi Kogahara, Chairman K House INC said, “India and Japan share close resemblance in terms of rich culture, food, clothing, art or social practices. Cinema depicts all dimensions of a nation’s culture and to enhance the bonding between these two prolific nations, we have conceptualised the Japan Film Festival India. The festival is an effort to share Japanese art and culture with Asia’s most youthful nation, India and reach out to the masses, inviting them all for exploring business opportunities and tourism. Through our endeavour of JFFI would like to open up opportunities for greater film exchange and co-production opportunities between India and Japan.”

     

    “JFFI as an annual event will be the platform for exposing the best of Japanese films in India.  We will keep on providing Japanese culture and brand experience to the people of India in the future as well. We are also contemplating to host an exclusive Indian Film Festival of similar format in Japan in the near future,” he added.

     

    Mahesh Bhatt said, “Cinema is the glue that binds diverse cultures together. The Japanese Film Festival will open up a new chapter in the Indo/Japanese story.”

     

    Palash Banerjee, MD, K House India said, “I am that Indian who has spent 20 years of his youth in Japan. I have inculcated the Japanese culture in me and yet could never give up my Indian roots. In these long years that I spent in Japan I realised how close our cultures are… How similar our family bonds, social functions and ways of expressing emotions are. So it was never too difficult to adopt the Japanese culture. Yet I saw very little mingling between the Nationals of these two Asian nations. Honestly speaking what I missed the most in Japan was our Indian Films. Since then it was my dream to see the exchange of films between the two nations. Rajnikant films spelt great success in Japan and he has a cult following there. In more recent times films like English Hinglish, three Idiots and others have done extremely well. This was the time when we thought it was time we should have an exclusive Japanese film festival in India so that the Indian audience are exposed to these great films created in Japan and more importantly the Japanese culture.”

     

    The festival conceptualized by K HOUSE Inc creates a platform for the film fraternities of both the nations for mutual business benefits, promoting Japan as a great destination for shooting Indian films and establishing greater cultural bonds between both the nations.

  • Zee Khana Khazana nurtures to-be moms and their babies

    Zee Khana Khazana nurtures to-be moms and their babies

    MUMBAI: Being a mother is the most precious gift of nature. It is therefore very important to ensure that mothers to-be are taken care, food is one of those very important aspects during pregnancy that needs monitoring. There are a lot of questions that new mothers have during this time. Of which, the three most important questions are (1) What should I eat during pregnancy? (2) How should I lose post-delivery weight without jeopardizing my baby’s wellbeing? and (3) What should I feed my growing baby?     

     

    Zee Khana Khazana, India’s 24 hour premium food channel presents a new and specially curated show ‘Mothers Care’ that will cater to the needs of a new mother or mom to-be along with tips & tricks that will boost your baby’s development and mother’s wellbeing. The show is hosted by renowned gynecologist, nutritionist and a mother of two herself, Dr. Aditi Gowitrikar. She will be sharing recipes, her experiences, and the dos and don’ts during and after pregnancy that will help a mother and her new born baby.

     

    Pregnancy brings along with itself various changes and there may be a list of things that you don’t like to eat. In this new show, Dr. Gowitrikar will make sure you eat right things that are not just good for you but also for your baby. Her recipes will not just focus on nutrition but will also make a boring dish delicious forcing you to reconsider your decision of omitting healthy food just because you don’t like it.

     

    Mothers Care will help you maintain a diet and also show you the ways to get your fussy toddler to eat on their own. Amit Nair, Business Head, Zee Khana Khazana says, “While we were conceptualizing this show, our research showed that food plays a crucial role in a woman’s life during pregnancy. The woman of today will thoroughly analyze and educate herself before eating whatever their mother and mother-in-law try to feed them.

     

    Our show ‘Mothers Care’ will cater to all the women with recipes for pre- natal and post-natal stages of pregnancy helping them and their families with food related queries during this period. The show will also share diet guide during and after childbirth and baby’s early childhood stage.”

     

    In sync with the show’s message, Dr. Aditi Gowitrikar will share a host of healthy recipes for nursing and young mothers. This show will help the expecting mothers to indulge in goodness without getting enormous. One of the many facts of new motherhood, almost no one seems to mention, is the challenge of feeding yourself. The show will feature tips a mother should keep in mind.

     

    ‘Mothers Care’ will acquaint viewers with food craving recipes – tangy & healthy, foods for nursing mothers, weaning foods – 6 months – 1 year, what not to give babies to eat, fussy toddler foods, underweight & obese babies, teething foods, preschooler kids’ recipes, different types of nutrients, old wives’ tales & myths busted and granny’s tips v/s granny’s superstitions.

  • ‘Mahabharatam’ to hit Tamil audiences once again

    ‘Mahabharatam’ to hit Tamil audiences once again

    MUMBAI: The epic story of Mahabharatam is all set to hit the Tamil television screen once again on Vijay TV.  Great pains have been taken to narrate this story with utmost care.  Mahabharatam is a high-octane drama involving a huge array of complicated characters. It is more than a story that gives lessons and teaches us on life’s morals and values. From sacred literature that brought revelations about Dharma and Karma through generations, the legendary Mahabharatam is the most awaited and ambitious project was successfully aired and gained the utmost viewership in the recent past.  On viewers request to watch this epic once again from the beginning Vijay TV has decided to telecast it from 8 December, Monday to Friday at 9 pm.

     

    Mahabharatam is the epic tale of two great kingdoms that went to war against each other.  Filled with strong characters, lavish palaces and a tale encompassing every  possible range of emotions.  This is a story of kingdoms, a story of sacrifice, a story of relationships and lastly a story bridging the gap between the Gods and man.  

     

    The narration of the story begins from the foremost ancestor of the epic Shantanu-Satyavathy and the sacrifice of Bhismar.  Not much known stories of the epic are brought to lime-light so that viewers get to see a fresh and untold stories so far.  The most popular characters viz Dirudhrashtar, Kunti, Viduran, Pandu, Duruyodhan, Bhismar, Yudhistar, Bheeman, Arjun, Nakul, Sahadev, Saguni, Karnan and Krishnan have been played by most popular stars.

     

    The most skilled people were chosen to make the narration of this tale perfect on TV.  The sets costumes and the action sequences are all set to take you back in time.  The set is a grand one! Attention to detail has been taken to make the set look authentic. Vijay TV general manager K. Sriram said, “We certainly are proud to present this legendary epic drama in Tamil once again to our viewers.  Make sure you don’t miss a single episode of this great narrative, starting 08 December 2014, every Monday to Friday at 9 pm only on Vijay TV you would enjoy it.”

     

    The marketing activity for the re-launch of Mahabharatam has been widened all over Tamilnadu.  The massive publicity takes the show to the next level of affluence and the grandeur promotion is sure to attract everyone.  A must watch ‘Maha Mytho’ Mahabharatam re-launches on 08 December 2014, every Monday to Friday at 9 pm only on Vijay TV.

  • Dabur Honitus Big Junior RJ announces the winner of its second season

    Dabur Honitus Big Junior RJ announces the winner of its second season

    MUMBAI: Dabur Honitus along with India’s No. 1 FM Network – 92.7 BIG FM have come together to culminate the exciting, all new second successful season of Dabur Honitus BIG Junior RJ – Radio’s only talent hunt show that recognises talent among children and helps them hone their skills. With over thousands of participants from across the country competing to reach the finale, the grand finale of the massive talent hunt initiative for kids comes down to one finalist from each of the 45 cities battling it out to win the ambitious title of Dabur Honitus BIG Junior RJ.

     

    The month-long talent hunt campaign not only gave kids a platform to discover their hidden talent and showcase their skills but also gave parents the unique opportunity to actively participate in grooming them and encourage them in their endeavour to win the coveted title.  While winners from across 45 cities earned the opportunity to co-host the evening show in their respective cities, 92.7 BIG FM also announced the name of the grand-finale winner of Dabur Honitus BIG Junior RJ Season 2 who will get yet another exciting opportunity to showcase his/her skills on a platform other than radio.

     

    Judged by popular celebrity and comic genius, Kiku Sharda aka Palak aka Akbar, 92.7 BIG FM and Dabur Honitus announced Vaibhav Kanaad from Mumbai as the grand finale winner, the Dabur Honitus BIG Junior RJ of India.

     

    Speaking of his win, an excited Vaibhav said, “I am really happy to get the chance to be an RJ as well as win my debut on television. The entire journey has been fun and I consider myself lucky to have received this chance to participate. I would like to thank 92.7 BIG FM to give me this opportunity and believe in me.”

     

    Only 11 years old, Vaibhav exhibited extra-ordinary vocal skills perfectly combined with spontaneity, wit and a sense of humour that was beyond compare that enabled him to bag the much sought-after title of Dabur Honitus BIG Junior RJ.

     

    Speaking of the nation-wide talent hunt initiative by 92.7 BIG FM and Dabur Honitus, Celebrity Judge, Kiku Sharda commented, “I’m astounded to see the talent pool that exists among kids today. It was particularly difficult to judge the kids at the finale stage because they were all so brilliant, spontaneous, funny and quick-witted that I honestly had a tough time doing what I was there to do. Seeing the kind of talent that these kids possess has opened me to up to an all-new world and I’m extremely delighted to see 92.7 BIG FM and Dabur Honitus collaborate to give support to such a unique cause.”

     

     As the BIG Junior RJ, Vaibhav did not only win the opportunity to co-host Mumbai’s No. 1 evening drive-time show with RJ Dilip but has also won the golden chance to debut on national television with BIG Magic’s historical comedy show, Akbar Birbal, starring actors – Kiku Sharda and Vishal Kotiyan. The series that presents the popular folklore of Akbar Birbal tales which represent a combination of wit and wisdom are a perfect fit for the Dabur Honitus BIG Junior RJ who through the representation of his own wit and wisdom beat over 1000 participants to win the grand finale title of the Dabur Honitus BIG Junior RJ.

  • Zee Café lines up beauty pageants for Indian viewers

    Zee Café lines up beauty pageants for Indian viewers

    MUMBAI: Zee Café, one of the leading English GEC, takes another leap in innovation with the exclusive telecast of two prestigious world beauty titles Miss World and Miss Universe this December and January, 2015.

     

    A bevy of gorgeous women will battle it out at the 64th edition grand finale of Miss World slated to scorch London and introducing to world stage, India’s very own stellar Koyal Rana. More than 125 contestants from 7 Continents will vie for the ultimate crown; the door to name, fame and glory, prosperity and respect. Zee Café will air the event LIVE for its Indian viewers on 14th December 2014 at 8.00p.m.

     

    Speaking on the same, Zee Café head – content & marketing Sharlton Menezes shared, “We at Zee Cafe are honored to telecast signature global titles such as Miss World and Miss Universe. With such a strong lineup, we reiterate our commitment towards bringing iconic events defining international lifestyle to our Indian viewers.”

     

    Bringing to you the drama right from the action room, the 63rd Miss Universe Pageant taking place at Doral Miami, USA will also be aired LIVE on Zee Café on 26 January, 2015. Miss Universe, 2015 is slated to be the launch pad of India’s very own- the beautiful and talented Noyonita Lodh!

     

    It is indeed about here and now.

     

    So tune into the battle for the crown LIVE only on Zee Café!

  • After dominating TV and digital, ZEE Americas to enter radio and event management

    After dominating TV and digital, ZEE Americas to enter radio and event management

    MUMBAI:  In 1998, Zee TV incubated the South Asian TV market in North America. Over the next 17 years the brand has not only become synonymous with entertainment but also an ambassador of Indian culture, abroad. As per Nielsen US, a typical South Asian viewer spends an average of 2 hours 13 minutes per day watching Zee TV, making it one of the most loved channels in the US, including the mainstream ones.

     

    After being the consistent #1 TV network – ZEE US successfully ventured into the digital space in 2012 with Zee Dil Se, a video-based social media, that allows people to record a ‘Broadcast quality’ personalized video message and push it on TV at a click! The Dil Se platform was later on used to solve the local auditions problem thus allowing thousands of NRIs to participate in reality shows like DID and SRGMP.

     

    Later in the fall of 2013, ZEE US launched a localized version of www.india.com with a positioning of ‘Proudly Indian’. In a short span of one year the site delivers 7 million unique visitors per month, just from US and Canada alone, thus making it one of the top sites for NRIs in North America. The site already has all the leading advertisers from TV with annual spend commitments. India.com serves as a one-stop destination for news from India, Community News from US and Canada, Bollywood, Cricket, blogs, event ticketing and classifieds.

     

    Now ZEE is all geared up to get into the Radio and Event management space. Initially the services will be started in the top 5 south Asian DMAs. A respective business head supported by the operations team will head each of these verticals. 

     

    “As a market leader we have to constantly reinvent and redefine our value proposition to our consumers. We have been looking at need gaps and the two most visible opportunities sprung up that matched our strengths. A strong 55% of South Asians use personal transport 5 times a week for an average of 28 minutes per day, either for work or leisure and a strong 27% of South Asian woman are non-working (Stay at home) at any given point in time but do not have access to good Indian RJs. Of the 600 plus, small & large South Asian events that take place in USA, only a handful manage to put up a good show and attract a couple of blue chip sponsors. The rest all struggle or depend on individual donations/sponsors to make ends meet. The most worrying sign at these events is the declining footfalls of the youth. The mainstream brands completely recognize the arrival of the Indian community in USA but are hesitant to invest their dollars given the unorganized nature. These opportunities will allow us not only to bring companion like RJs or entertain the South Asian community with exciting and enriching events (like an Indian Rock concert or an Asian Indian corporate leadership summit) but also bring bigger and better sponsors to the market thus expanding the total market” states Sameer Targe, Business Head – Zee Americas.

  • Rituraj Mohanty wins ‘India’s Raw Star’ title

    Rituraj Mohanty wins ‘India’s Raw Star’ title

    MUMBAI: After 14 weeks, thirteen concerts and tens and hundreds of songs, the time has finally come for India to choose India’s first Raw Star! Rituraj Mohanty has now been chosen by millions of voters across India to bag the title of ‘India’s Raw Star’. The winner takes home a Maruti Susuzki Swift, a contract with Star Plus and a huge sum on fifty lakhs. The other artists who were in the fight for this title were Darshan Raval from Ahmedabad and Mohit Gaur from Jaipur.

     

     

    “It is very difficult for me to sink in the feeling that I have won this show. Firstly I would like to thank Yo Yo Honey Singh and STAR Plus for getting me on the show and for giving me such a huge platform to perform on. Himesh Reshammiya has been such a great mentor and a huge support. I would like to extend my love filled thank you to all my fans as they are responsible for my win! I dedicate this win to all my fans.” said Rituraj Mohanty.

     

    Himesh who has already promised a song to the artist said, “He has a brilliant voice and a great talent. The show was not just about singing but about outstanding performances and this is the reason why the audience have gone all out to vote for him. We all are very happy with the decision and hope all success comes his way.”

     

    The grand finale was a grand affair as expected, with some foot tapping performances from the artists. To make the finale look more larger than life Kailash Kher, Mohit Chauhan and Shaan joined the top three. Kailash Kher and mast Malang singer Rituraj Mohanty gave a heartwarming Sufi performance where as Shaan and Mohit Gaur took the crowed for a surprise with their performance. Darshan who was performing with Mohit Chauhan set everyone into a romantic zone with their performance.

     

    Besides this the voted out artists also came back on the show to for the one last time give their fans a treat and to give them company was the popular and the party started Baadshah and Manoj Tiwari. The gorgeous host of the show Gauahar Khan was also seen shaking-a-leg in the finale along with Jeffrey and Darshan. The talented actor and dancer Rithvik was also seen in the finale doing gags that left the house rolling for more laughter.

     

    Making their presence felt on India’s Raw Star Finale were Sajid and Wajid along with the lead of Tevar Arjun Kapoor. This is not all, all the artists and the celebrity singers came together to sing a special song on Swach Bharat which was written and composed by talented duo Sachin and Jigar. To join them in this initiative Kailash Kher, Shaan, Mohit Chauhan, Himesh and all the raw stars came together.

  • Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    MUMBAI:  Max, the premium Hindi movies and special events channel brings to you the World Television premiere of the Marathi dubbed musical entertainer ‘Aayna ka Bayna‘ on Saturday 29 November at 8 pm.

     

    Directed by Samit Kakkad and with actor Sachin Khedekar in a lead role, the movie revolves around the transformational power of dance for 9 adolescents stuck in a remand home.

     

    Commenting on showcasing a Marathi movie dubbed in Hindi, Udayan Pradeep Shukla, Vice President & Head – Programming at MAX & MAX2, “Marathi cinema has evolved over the years.  With a huge demand for regional cinema, we thought it fitting to showcase a film that is topical and one that audiences can easily relate to.  ‘Aayna ka Bayna’ is one critically acclaimed film which has received global recognition whilst appealing to Indian audiences. It sure is a visual treat and we hope that it resonates with our viewers.“

  • iTV Network appoints MSLGROUP as its PR firm

    iTV Network appoints MSLGROUP as its PR firm

    NEW DELHI: iTV, India’s fastest growing news network has appointed MSLGROUP as its PR agency, to handle the PR mandate for the entire network. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- News X and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.

    Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”

    Jaideep Shergill, Chief Executive Officer, MSLGROUP India, said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”

  • Legends of Dance Music will descend to Goa for Vh1 Supersonic

    Legends of Dance Music will descend to Goa for Vh1 Supersonic

    MUMBAI: Living up to the promises made, Vh1 brings the legends of dance music to Goa for a 4 day extravaganza. A journey that began last year will continue to enthrall dance music lovers with not just an event but an experience par excellence.

     

    Building on last year’s brilliant vibes that put Vh1 Supersonic on India’s list of must experience festivals, this year’s event will see world renowned artists like Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushrooms, Roger Sanchez, Carl Craig, The Chainsmokers, Stanton Warriors, Dillon Francis, BL3ND, FUNKAGENGA, HOOK N SLING, MARK KNIGHT, MAT ZO and many more turning up the level of excitement and energy on the sultry sands of Candolim beach in Goa on 27, 28, 29 and 30 December, 2014.

     

    Apart from the world renowned legends on board, Vh1 Supersonic also elevates established Indian artists like Ash Roy, Tuhin Mehta, Vachan Chinnappa, and many others, making it a perfect blend of international and home-grown talent.

     

    From the legends of house to masters of techno to the lords of psychedelic trance… Vh1 Supersonic 2014 provides its audience with a wide range of genres to suit the liking of every dance music lover.

     

    With its innovative stage designs, larger than life art installations and to top it all- an unparalleled artist line-up… Vh1 Supersonic has it all!

     

    While last year’s event was created out of the sheer brilliance, hard work and a deep passion for music which was pulled off in a short span of time, in 2014, this year the creators of Vh1 Supersonic, LIVE Viacom18 decided to create an event that will soon be remembered as the happiest dance music festival ever.

     

    Venue: Candolim Beach, Goa

     

    Date: 27th, 28th, 29th and 30th December, 2014