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Category: Press Release

  • Endemol India’s ‘Lagori’ completes 300 episodes

    Endemol India’s ‘Lagori’ completes 300 episodes

    MUMBAI: Endemol India produced Lagori has completed 300 episodes on Star Pravaah with an explosive episode. The successful show which airs on Star Pravah every Monday to Friday at 9pm, has recently been named the Best Serial of the year at the Viewer’s choice MMW Gaurav awards, with popular actress Anuja Sathe-Gokhale who reprises the role of Urmila being named as Best Actress in the viewer’s choice television category. The fun filled emotional roller coaster ride of friends Mukta, Poorva, Rujuta, Urmila and Dhanashree has received immense love and support from fans. The story line with the twists and truths of their life and friendship in the Marathi daily soap which started in February 2014, has continually struck the right cord with its audiences.

    On completing the journey of 300 episodes successfully; the entire team of Lagori celebrated this happy moment by cutting a cake while the cast and crew shared and relived some of the fun moments and experiences they have had so far with the show.

    Commenting on the completion of the 300th episode of Lagori, Abhishek Rege, COO – Television, Endemol India, said “Lagori is a touching tale about the journey of friendship and has gained immense popularity amongst the younger demographic who identify with the story line and the characters. The show has reached a new high with the completion of 300 memorable episodes and this has only been possible with the hard work put in by the cast and crew and of course the continuous support from Star Pravah.”
     
    Anand Chavan Marathi Business Head, Endemol India, added “This award winning show with a strong story line and high production values has managed to create a lasting impression in the minds of the viewers. The character portrayal and interesting plot has engrossed all with the highs and lows that every relationship goes through. We hope that the show continues its popular streak and on our part we hope to keep them hitched to this emotional tale of Mukta, Poorva, Rujuta, Urmila and Dhanashree.”
     
    Stay tuned to the most popular girl gang on television On Star Pravah from Monday toSaturday – Prime Time 9 PM.

     

  • Zee News launches RaZniti

    Zee News launches RaZniti

    MUMBAI: With a focus to bring out and discuss topics of national importance and interest as railways, education, healthcare, J&K, NRI, North east, defence etc, Zee News part of India’s Largest News Network Zee Media is all set to launch a new show called RaZniti.

    The launch will be honored by the august presence of Union Railway Minister, Shri Suresh Prabhu. The show will flagged off with the shoot of the first episode at the launch with the Honorable Minister in conversation with Zee News Editor, Sudhir Chaudhary on 14 January 2015 at Shah Jahan Hall, Hotel Taj Palace, Chanakyapuri, New Delhi at 4 PM.

    Each episode will lead to a set of policy recommendation on the sector, which might be further taken up by voting on social media and website to create a sustainable impact of the series on people and stir the thought process of policy makers.

    At the end of the series, a white paper recommendation is being planned which will be edited by the Editor and knowledge partner of Zee News and presented to the Prime Minister in his capacity as the Chairman of the Niti Aayog.

     

  • CNBC-TV18 celebrates the business stalwarts of India

    CNBC-TV18 celebrates the business stalwarts of India

    MUMBAI: “We Will Lead the Way, the Way We Have Led, Triumphs Behind, Triumphs Ahead” was the slogan that resonated at the 10th chapter of the flagship India Business Leaders Awards (IBLA) – Asia’s most renowned awards for Excellence in Leadership hosted by CNBC-TV18, India’s leading business television. The IBLA witnessed some of the biggest and eminent members of the business fraternity and recognize and honour the visionaries who have strived hard to change the face of India Inc and place it on the global pedestal. The 10th IBLA was presided by Hon’ble Finance Minister of India, Shri. Arun Jaitley, and was adjudged by stellar jury of reputed members at the Regal Room at Trident hotel, Mumbai on January 09th, 2015.

    In an aim to celebrate the spirit of leadership and excellence in the business arena of India, the India Business Leader Awards credits individuals and organizations that have symbolized corporate excellence and have taken Indian Business to a new stratum of fame. The ‘India Business Leader Awards’, CNBC-TV18’s flagship awards for leadership in business and the economy, recognized the leaders who ingeniously piloted their organizations in these times of economic turmoil.

    The singular idea for IBLA this year was to honor those poised to champion it. IBLA emphasized on the selection of winners across categories that have showcased men and women who have shown the ability, shared the vision, and have the capacity to rise above the current volatility and see the long term goal of putting India on the world map

    In what would be an interactive and a first of its kind session with Hon’ble Finance Minister Shri. Arun Jaitley aimed to get a glimpse on what could be expected in terms of economic policies and Budget 2015 in the months to come from the the Finance  himself. In response to the type of budget expected this year, Shri. Arun Jaitley said, “A budget is a very important occasion. It should indicate the direction of policies and major announcements should be made every week or fortnight regarding budget decisions in the same direction”. On fixing the fiscal gap, the Finance Minister continued to say that “a higher fiscal deficit is unfavourable to the economy as it hits the credibility of the country to curtail its spending. Also, rating agencies tend to alter their ratings based on this important parameter which, in turn, makes borrowing. Major disinvestment decisions will be taken before the 31st of March 2015”.

    The IBLA jury consisted of distinguished names such as Mr. N. R. Narayana Murthy- Founder – Infosys Limited, Mr. Deepak Parekh – Chairman – HDFC ltd, Mr. D Shivakumar – Chairman and CEO, PepsiCo India Holdings Pvt. Ltd., Mr. Cyril Shroff- Managing Partner of Amarchand & Mangaldas & Suresh A. Shroff & Co., Mr. Harish Manwani- Non Executive Chairman- Hindustan UniLever.

    Speaking about the awards, Anil Uniyal, CEO of CNBC-TV18 and CNBC AWAAZ said, “For years, we have recognized leadership and applauded India’s outstanding leaders with the CNBC-TV18 India Business Leader Awards. And now as we celebrate two very special milestones – 15 years of CNBC-TV18 and 10 years of CNBC-TV18 India Business Leader Awards – the occasion is twice as momentous. With the Hon’ble Finance Minister gracing this edition of the awards, and all key business leaders joining us on the evening of the 9th it was truly a celebration of our success”

    The Young Turk of the Year was Hector Beverages – maker of Paperboat. Co-Founders Neeraj Kakkar and Neeraj Biyani accepted the award on behalf of the organisation. Speaking on the recognition, Neeraj Kakkar said, “We would like to thank IBLA for recognizing our dream and hard work. In our pursuit to walk down the memory lane and bring back childhood memories alive, we have bottled the traditional Indian drink in the form of Paperboat”. Neeraj Biyani who spoke on the growth prospects of Hector Beverages, said, “We believe that we can co-exist with the bigger players while creating our own space in the packaged beverage segment. We would like build on our product portfolio in India which by itself is a huge market while we would want to go global in a few years from now”.

    Google India won the trophy for the Brand of the Year for their famous commercial on reunion. CNBC-TV18 raised an interesting point on Google India’s, decision for an ad that speaks about the past, despite being a company that redefines future. The Vice President and Managing Director of Google India, Rajan Anandan, who summarized the rationale behind the ad said, “The Internet is all about transforming lives and our lives are about the past as much as it is about the future and Google India believes that the internet truly changes these lives. We are touched to see how India and the world reacted to this ad and this award resonates that we are headed in the right direction. I would like to thank our creative partners, Ogilvy India and IBLA for this honour”.

    The most deserved Lifetime Achievement winner, S. Ramadorai, erstwhile CEO and MD of Tata Consultancy Services and Chairman, National Council on skill development, congratulated CNBC-TV18 on completing 15 years in the industry and on the 10th year of Indian Business Leader Awards (IBLA). He thanked the Hon’ble Finance Minister, Shri Arun Jaitley and the respectable jury members on conferring him with the honour and credited the success to the employees of TCS.

    The 10th India Business Leaders Awards once again stood as a truly defining moment for the leaders and the companies that won the award. Every year, the IBLA sets new standards for excellence to become a trend-setter in recognizing and awarding the best in the industry, and this year, it left no stone unturned to celebrate the spirit of excellence in business leadership in India.

    The winners of the India Business Leadership Awards 2015 are listed below:

  • Razorfish brings on board Anushree Ghosh

    Razorfish brings on board Anushree Ghosh

    MUMBAI: Razorfish today announced the appointment of Anushree Ghosh as director, strategic planning who comes with a rich experience of 15 years. She will be operating from the Mumbai office but is mandated to lead strategy across key businesses for Razorfish India. She will be reporting in to Charulata Ravikumar, Chief Executive Officer Razorfish India.  

    Commenting on the appointment Charulata Ravi Kumar, CEO Razorfish India, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us.”

    On her appointment Anushree Ghosh – Director, Strategic Planning, Razorfish India, “I have admired Razorfish for long and have been closely following all their work in India and globally. The opportunity to drive Business Transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same.”

    Charulata adds, “A planner who brings the synchronization of brand and digital strategy is unique and Anushree’s experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”

    Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro. Over the years Anushree has driven strategy for brands such as e-Bay, Nestle, Horlicks, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream, Lifestyle.

     

  • D&AD and Kyoorius FYIday present: Could your Bronze have been a Gold?

    D&AD and Kyoorius FYIday present: Could your Bronze have been a Gold?

    MUMBAI: D&AD has announced two special seminar events in partnership with Kyoorius FYIday, unlocking the secrets to impressing the juries at the world’s biggest awards shows.
     
    Hosted by D&AD Chief Executive Tim Lindsay, the session will help you understand what jurors look for in submitted work, how the dynamics of a large and multinational jury differ from domestic and how juries compare work when arriving at a final decision.
     
    Each seminar lasts two hours and offers invaluable insight into how to tell stories about your entries that global juries can understand, as well as a chance to put questions to the head of one of the industry’s toughest and most prestigious award shows. The talks will be held at the following:
     
    ·      Monday 19 January – Mumbai
    9:00 – 11:00 at Café Zoe, Todi/Mathurdas Mills, N.M. Joshi Marg Lower Parel, Mumbai 400013
    ·      Tuesday 20 January – Delhi
    9:00 – 11:00 at Amici Café, Ground Floor, Cyber Hub, DLF Cyber City, NH 8, Phase 2, Gurgaon, Haryana 122002
     
    Tickets cost RS.1600/- and are inclusive of breakfast and all taxes.
     
    Tim Lindsay, Chief Executive of D&AD commented, “I’m delighted to be travelling over to India once again, this time to take part in a special edition of Kyoorius’ FYIday. Over the past few years through our partnership with Kyoorius I’ve been able to experience first hand some of the fantastic creative work that is being produced by Indian agencies. I’m in no doubt that the quality is high enough to win honours at the world’s biggest shows and these sessions will give you the confidence and insight to go out and do just that.”
     
    Commenting on this, Rajesh Kejriwal, Founder CEO, Kyoorius said, “Story telling is the most critical part about the entries for any awards. It can completely change the outlook of an entry. We’re very happy to have Tim Lindsay on board to share his expertise and guide the industry.”

  • Now just walk-in to an Airtel storeto buy a Redmi Note 4G

    Now just walk-in to an Airtel storeto buy a Redmi Note 4G

    MUMBAI: Continuing the New Year bonanza that started on January 1 with the opening of bookings for the Redmi Note 4G, India’s largest telecom services provider Bharti Airtel (“Airtel”), today announced that coming Friday, January 16, 2015 will be celebrated as ‘Mi Day’ across its 133 stores in 6 cities – Bangalore, Hyderabad, Chennai, Mumbai, Delhi-NCR and Kolkata. Starting 3:00PM on Friday Mi India fans will be able to simply walk-in to the nearest Airtel store and walk-out with a Redmi Note 4G without any pre-booking. The devices will be sold on first-come-first-serve basis till stocks last. The Mi Day will be held every week subject to stocks being available.

     

     This is in addition to the ongoing booking process where customers can get a confirmed appointment at a store of their choice to purchase the Redmi Note 4G by visiting www.airtel.in/mi.

     

     Airtel prepaid customers can purchase the Redmi Note 4G at the store on recharging their connection with at least 1 GB 3G data pack. The sale is also open to Mi India fans using other telecom operators’ services provided they purchase an Airtel prepaid (with at least 1GB 3G data) or postpaid connection. Such customers will therefore have to carry a copy each of their ID proof and address proof along with a passport size photograph for submission as KYC (know-your-customer) documents. Airtel stores will accept various payment modes including Credit Card, Debit Card or Cash.

     

     Customers purchasing the Xiaomi Redmi Note 4G will also be provided a 4G SIM and will be able experience amazing 4G speeds on their device in cities where Airtel offers 4G services. Existing Airtel 3G users can enjoy 4G speeds on their new Redmi Note 4G at the same tariff as their existing 3G plan, without activating any special 4G plan. In cities where Airtel 4G services are not yet available, customers will be automatically upgraded to 4G at the same tariff as their existing 3G data packs once 4G services are launched in their city.

  • All That Matters returns to Singapore with new events on mediatainment in Asia

    All That Matters returns to Singapore with new events on mediatainment in Asia

    MUMBAI: Recognised as the gateway to the Asian entertainment industry, All That Matters has opened its doors for registration and will return to Singapore on 20-23 May 2015. Anticipated to attract thousands of executives and fans from all over the world, All That Matters, is a unique “Business2Business2Fan” experience which combines the complex worlds of brands, consumers, technology and entertainment to focus on new frontiers in Shaping Asia’s Digital Media and Entertainment Future.

     

    Dubbed “the Asian Davos of Digital” and “TED meets SXSW” All That Matters unites the Music, Digital Media, Live Entertainment and Sponsorship industries to stimulate a week long extravaganza of business creativity and connection.

    “All That Matters will be an incredible week of business insights, leadership and collaboration on how best to streamline, integrate and succeed in the brave new world of social and digitally powered entertainment. We’ll be looking down the road to examine new technologies, new audiences, new opportunities and the ways in which marketers and entertainment professionals can keep pace and make money. No one ever wins by standing still,” said Jasper Donat, Co-founder & CEO of organiser Branded.

     

    “We’re also delighted to launch two new events to ensure we’re providing the 360 degree perspective our attendees have come to rely on for their business planning. LIVE! Matters is a deep dive into the booming live entertainment industry and Future Media Matters evolves our Digital and Social Matters properties into a forward-focused forum projecting the innovations and strategies for success in a ‘mediatainment’ world. Of course there will also be plenty of play with our reputation for being Asia’s entertainment connectors being a key differentiator of the whole All That Matters experience.”

     

    Business Matters

     

    The line up over the 4 content and entertainment packed days includes:

     

    Music Matters: Celebrating its 10th anniversary the award-winning Music Matters attracts a power attendance of business executives who also mingle with and mentor young artists wishing to make a career in music at the Music Matters Academy, now in its 3rd year. The Music Matters Live festival taking place at Clarke Quay over 4 nights will once again showcase bands from around the world and entertain the cosmopolitan audiences from our event along with Singapore’s Jubilee Anniversary revellers.

     

    LIVE! Matters: We’re bringing the sports, music, arts and corporate entertainment industry together for the first time to celebrate the booming live entertainment scene.  Incorporating the popular Sponsorship Matters forum (produced in conjunction with the Asian Sponsorship Association), we’re aiming to share best practises and showcase new tech innovation within the large-scale corporate and consumer live entertainment ecosystem.

     

    Future Media Matters: A natural evolution of our Digital and Social Matters properties Future Media Matters brings together marketers and business innovators to highlight how disruptive media technologies, tech innovations and the Internet of Things are inspiring the brave new world in which content rules.

     

    The YouTube FanFest and Biz Fest: Returns to its home in Singapore after a five country sold-out 2014 tour to round off the week with an extravaganza of fan fever in our star-studded show, Meet and Greets and Academy.

     

    For brands and communicators looking to get inside the minds of the millennial and their desirable yet demanding consumer power, BizFest is a showcase forum designed to help you access and unlock this potential of marketing to a millennial audience.

     

    All That Matters will take place at locations throughout Singapore including the Ritz Carlton Millenia, *Scape, Suntec Convention Centre, Clarke Quay and several Timbre entertainment venues.  Registration at the early bird rate of US$799 opens today and will run until February 12th with limited spaces offering up to 40% off the full rate.

     

    In 2014, the All That Matters event won the Trade Event of the Year at the Singapore Experience Awards for the second time (also in 2012) and cemented its reputation as the gateway to Asian entertainment.

     

    Organisers Branded Limited will be releasing the speaker and programme line up over the next 2 months.

     

    BOX

     

    Highlights

     

    *    Asia’s largest entertainment focused conference and festival returns for fifth year to Singapore.

     

    *   All That Matters, winner of the 2012 and 2014 Best Trade Event of the Year Singapore Experience Award, will be held at the Ritz Carlton Millenia on May 20-23rd 2015.

     

    * Music Matters celebrates its 10th anniversary with a bigger than ever Conference, Festival and Academy, with over 70 bands expected from 20 countries.

     

    *    Two new events join the All That Matters line-up

    –    Future Media Matters
    –   Live! Matters

     

    * The YouTube FanFest returns for another star-studded show, meet and greets and academies following a sold out 2014 Asia Pacific tour.

     

    *  6 distinct tracks including 2 large-scale fan-focused events in 2015:

    –    Music Matters
    –    LIVE! Matters
    –    Sponsorship Matters (in conjunction with the Asian Sponsorship Association)
    –  Future Media Matters
    –    Music Matters Live
    –   YouTube FanFest incorporating a whole day of “BizFest” business meetings

     

    We’re delivering more venues, more artists and more fans!

     

  • www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search

    www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search

    MUMBAI: www.goibibo.com, one of India’s top three online travel aggregators has become the first Indian portal to partner with Google for its Flight Search feature. The association reinforces Goibibo’s core value proposition of offering the FASTEST and most TRUSTED booking experience and will enable the portal to reach out with its services to a wider base of users.

     

    “Goibibo.com is the first OTA in India to partner with Google for Flight Search .This is in line with our philosophy and core differentiation of delivering the fastest booking experience to our travellers”, said Ashish Kashyap, Founder & CEO of ibiboGroup (ibibo owns Goibibo.com and redbus.in).

     

    Venkat Chandramoleshwar, Partnerships Manager, Travel, said: “Goibibo has grown in the past five years to become a leading online travel aggregator in India, and we are delighted they are joining the Google Flight Search family. Travellers can now easily find and compare the best flights on Flight Search and can book their flights on Goibibo, one of the blue partner book buttons featured on Google.“

     

    On using Google Flight Search in India, travellers are offered the option to book the best flights available directly on the airline site or via Goibibo.com. The association, therefore, benefits the customers by allowing them to quickly find, compare and book flights from their mobile device, tablet or desktop in the most seamless way.

     

    It is also a shot in the arm for Goibibo because not only does this validate its position as the quickest way to make travel bookings but also allows for greater penetration into the Indian online travel market, further bolstering its leadership position. Being the first Indian OTA to partner with Google Flight Search demonstrates the company’s commitment to enhancing the convenience of its customers through continued technological innovations and collaborations with other industry leaders. 

  • Bloomberg TV Autocar India Awards 2015 honours automobile industry

    Bloomberg TV Autocar India Awards 2015 honours automobile industry

    MUMBAI: Bloomberg TV India, the nation’s leading English business news channel and India’s definitive guide to the auto industry – Autocar India magazine, today presented the ‘The Bloomberg TV India Autocar India Awards 2015’ in Mumbai. The winners were felicitated at a dazzling ceremony in the august presence of chief guest, Shri. Nitin Gadkari, Honourable Union Minister for Road Transport and Highways and Shipping and guest of honour Smt. Shaina NC, National Spokesperson and National Executive Council of the BJP and Shri. Quaiser Khali, Additional Commissioner of Police –Traffic, Mumbai. The awards also witnessed an elite list of personalities from the corporate world, who came together to honour achievers from the automotive sector.

     

    The awards based on the theme “Recognizing the evolving needs of the fast-paced Indian”; saw a fierce competition amongst the most reputed names in the auto sector. A total of 24 awards were given away across two and four wheeler segments. The Bloomberg TV India Autocar India Awards 2015 was presented by Reliance General Insurance.

    At the awards, in the four wheeler segment, Hyundai i20 made a sensational debut by winning the ‘Car of the Year (Jury’s Choice), while Honda won the ‘Car Manufacturer of the Year’. In the two wheeler segment, Suzuki Gixxer won the Bike of the Year (Jury’s Choice) while Hyundai i20 and KTM RC 390 bagged the Viewer’s Choice Award in the Car and Bike segment. The list of award winners across all categories is annexed.

    Mr. Lavneesh Gupta, COO – Bloomberg TV India while speaking about the Awards said, “The Indian Auto Industry, which has always been the economy’s growth dynamo, is once again revving up. This acceleration in growth holds the promise of “Achhe Din” for the manufacturing sector and millions of youth seeking quality jobs. As a business news channel that gives in-depth understanding of various industries, it is about walking that extra mile to give the viewer an unbiased understanding of various industries including the Indian Automotive sector, which has contributed enormously to the country’s economy over the last decade. We at Bloomberg TV India are proud of our association with the Autocar India team that helps us build and maintain a close relationship with the sector and celebrate its success.”

    The Bloomberg TV India Autocar India Awards sets the standard for the Automotive Industry and honors the best-in class vehicles launched by the industry over the last one year. The winners were selected by an eminent jury on the basis of extensive and grueling track tests and a detailed methodology validated by knowledge support partner, PricewaterhouseCooper.

    The jury panel that selected the winners from the top contenders in each category comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider).

    Mr. Hormazd Sorabjee, Editor – Autocar India, speaking at the award ceremony, said, “I am glad that over the last seven years, the Bloomberg TV India Autocar India Awards have grown in stature, popularity and prominence. The Awards has always been a celebration of the best products of the year across the automobile industry. Today the Indian customer has the choice of the best cars, bikes and SUVs in the world equipped with advanced technology, which improves the performance and efficiency of vehicles. It’s hard to find sub-standard vehicles these days and that makes the competition even tougher for us to judge.”

    Speaking on the occasion, Mr. Rakesh Jain, CEO, Reliance General Insurance, said,” Bloomberg TV India Autocar India Awards 2015 is a prestigious forum to recognize the best in the Auto Industry and we would like to congratulate all the winners. These Awards are the most coveted awards in the Indian Auto industry. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and appreciate the opportunity provided to promote our cause of safety awareness amongst the customers and the Industry.”

    This year at the awards, Bloomberg TV India felicitated best performing women officers from the Mumbai Police Traffic Department, as a commemoration of their contribution to the city. This special tribute was given in recognition of their outstanding service and contribution to the society. The Mumbai Police Traffic Department, as part of their special initiative for women empowerment, encourages women to join the force. Bloomberg TV India extended its support for this initiative by way of this felicitation.

  • #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    #fame launches India’s first video fashion mag with KJo, Lakme ‘School of Style’

    MUMBAI: #fame, India’s leading talent led digital network, has pioneered another content coup by launching Lakmé ‘School of Style’. The show will not only give India its first ever video fashion magazine but, will also script film maker and fashion icon Karan Johar’s digital debut.

     

    Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols. Lakmé is a pioneer in beauty and fashion and through this association the brand will lend its expertise and industry knowledge to Lakmé School of Style. A fashion brigade led by Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen. The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis. The channel will be hosted across the #fame network which is available on all leading digital and social platforms including YouTube (youtube.com/fameschoolofstyle), facebook (facebook.com/famesos), Dailymotion, WeChat, and leading content publishers.

     

    Speaking on the occasion of opening the lines for entry, Saket Saurabh, CEO, #fame said, “At #fame, we are committed to discovering and promoting the best emerging talent on the digital video platform. ‘Lakmé School of Style’ will achieve this objective, by giving talented fashionistas a once-in-a lifetime opportunity to shape the dialogue on style and trends. As India’s first fashion video magazine, ‘Lakmé School of Style’ will be the definitive destination for fashion in the country.”

     

    Speaking on this association Shashwat Sharma, Head, Lakme and Beauty shared, “Lakmé epitomizes beauty and fashion.  Digital is increasingly becoming the first port of call for the youth to discover and decode the latest trends. Therefore, we believe that School of Style provides us with the right platform to actively engage with this audience. Inspired by backstage fashion, Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons.

     

    Interested and active fashion vloggers can send their entries to karanjohar@livfame.com or log on to www.livfame.com/schoolofstyle. Karan Johar, excited to make his digital debut with Lakmé School of Style said, “Iam excited about the power of digital and the new wave of promising young talent that’s coming to the fore through it. #fame’s unique initiative, Lakme School of Style, is the perfect opportunity for us to discover top fashion talent and I look forward to making my digital debut with this show.”