ITV

Category: Press Release

  • Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

    Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

    MUMBAI: Cartoon Network’s long-running, classic chase comedy, The Tom and Jerry Show, is now available in India with ‘Badle tevar aur flavour’! For the first time ever, the iconic show has been dubbed with Hindi, Tamil and Telugu commentary, bringing the duo’s legendary tales to Indian kids in a more relatable way. Adding another layer of immersive storytelling, Cartoon Network is airing this brand-new adaptation daily at 1.30pm and 6pm.

    The quirky commentary version of the most-loved slapstick comedy The Tom and Jerry Show stems from Cartoon Network’s approach to creating kids’ entertainment content that is fun, diverse, inclusive and relatable for all its fans. Cartoon Network and Pogo have exemplified this approach with tremendous success in India, with shows like Grizzy and the Lemmings, rib-tickling international silent-comedy animation.

    Cartoon  Network and Pogo South Asia network head Abhishek Dutta said, “We have been betting big in recent years on ‘glocal’ content that is relevant and relatable. The addition of commentary to enhance a slapstick silent comedy is a delicate task, one that we have successfully accomplished in the past. In our experience, this works brilliantly in India and the larger South Asian market. It was only a matter of time that we broke new frontiers with a ‘glocalized’ rendition of international fan-favourite, The Tom and Jerry Show, that is an inseparable part of Cartoon Network’s legacy. We are confident that our younger, newer audiences will definitely love the cat and mouse duo more than ever before, in the all-new Hindi, Tamil and Telugu commentary versions.”

    A quintessential slapstick animation comedy, The Tom and Jerry Show follows the misadventures of Tom, a house cat, in his never-ending quest to nab a feisty and notoriously clever mouse Jerry. The iconic rivalry between the titular characters and their unrelenting capers have garnered a global audience base. Already well-received in India, the dubbed edition of The Tom and Jerry Show is set to consolidate Cartoon Network’s leadership position in the Indian kids’ entertainment space.   

    Watch Tom & Jerry’s new ‘Badle tevar aur flavour’ promo here

  • Asahi Kasei launches #AsahiKaseiMiniChef campaign to recognise your munchkin’s culinary talent

    Asahi Kasei launches #AsahiKaseiMiniChef campaign to recognise your munchkin’s culinary talent

    With an aim to bring to limelight the hidden culinary talent that your children hone in the kitchens whipping up really scrumptious creations with their little hands, Asahi Kasei India has announced the launch of one-of-its-kind Instagram & Facebook campaign #AsahiKaseiMiniChef. In the current situation, wherein kids have developed a keen interest in cooking and making memories with their loved ones, #AsahikaseiMiniChef will see mommy bloggers with their kids sharing some lovely warm bakes straight from their kitchens. The kids will be the stars of the contest and their mommies will assist them throughout the sweet fun cooking session. The Instagram contest, under the aegis of energetic showstopper Kamya Panjabi, will recognise and laud the young energetic culinary talents judged by Celebrity Chef Rakhee Vaswani.

    To register for the contest, you will just have to:

    • Follow @asahikasei_in & @Asahi Kasei India
    • Share a recipe video of your little munchkins and you cooking using any Asahi Kasei product, and a photo of yourself with the final dish and product
    • Make sure you use #AsahiKaseiMiniChef and tag @asahikasei_in and @AsahiKaseiIndia and also tag Chef Rakhee Vaswani’s Instagram and Fb handles.
    • Tag & Nominate 3 friends in the comments below

    The contest will be held until November 30 ahead of Asahi Kasei announcing the winners handpicked by Celebrity Chef Rakhee Vaswani in December this year, the #AsahikaseiMiniChef campaign will also be roping in several influencer mommies and their kids to stir the charm and flair to the warm contest even more.

    The lucky winners picked by Celebrity Chef @rakheevaswani will stand a chance to win exciting Prizes from Asahi Kasei! Asahi Kasei will confer the winners with lots of goodies, prizes, Asahi Kasei Mini Chef Certificates and recognize with 1st, 2nd, 3rd, 4th & 5th places respectively. The winner will be given title of Mini Chef. Moreover, the top 10 participants will win Asahi Kasei hampers. There’s no stopping to it just yet. All participants will also win the Title of Mini Chef Ambassador and receive an E-Certificate!

    With a focus to preserve food fresh longer and also to avoid food wastage and support oil-free cooking for a healthy lifestyle, Asahi Kasei – the preferred premium kitchen cooking & food preserving sheets brand offers Premium Wrap, Frying Pan Foil, and Cooking Sheet in India. The Premium Wrap is a PVDC Cling film, superior to PVC or PE cling film, it keeps food fresh for a longer time and prevents moisture and smells from seeping through. The Frying Pan Foil is coated with silicone on one side preventing food from sticking to the foil. The foil ensures limited/ no use of oil while cooking. The Cooking Sheet can be used for baking in OTG and traditional ovens as well and cooking in the microwave also drives out the need to grease the baking pan or tray as it is coated with silicone on both the sides as well.

  • Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    MUMBAI: In one of the biggest festive offering on television, for the first time, &flix and 11 Zee channels premiered the biggest superhero movie of 2020, Bloodshot in ten languages. Combining the might of Zee with a pan-network property, Ticket To Hollywood, a whopping 29.03Million viewers experienced Hollywood’s cinematic brilliance in their preferred language with the premiere of Bloodshot in November. A first for television, the multi-channel and multi-lingual premiere enabled countless ardent fans to #LeapForth into the exciting world of Hollywood marking yet another milestone for Zee.

    Starring the ultimate action hero Vin Diesel, Bloodshot premiered on &flix, the destination of the biggest Hollywood hits along with &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. The premiere across garnered support from some of the leading brands with Colgate as the presenting sponsors across 11 channels along with brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard across Zee English cluster channels.

    Speaking about the success of the premiere, Zeel premium channels business head Kartik Mahadev said, “Today, Hollywood’s appeal knows no bounds as we have enthusiasts from metros and beyond who share the same level of passion and take to Hollywood as their window to the world. True testimony to this is the findings from &flix’s recent consumer study, ‘Hollywood Is For Everyone’ that sheds light on Hollywood’s growing fandom that cuts across regions and languages. The success of the multi-lingual premiere of Bloodshot further validates this with the premiere garnering immense positive response from both our customers and consumers. With successive Hollywood blockbusters in the pipeline as part of Ticket To Hollywood, we are certain that the property will deliver value to brands and enthrall fans spread across the nation.”

    Creating a spectacle like no other, Zee combines the exciting line up of latest Hollywood blockbusters on its English movie channel &flix and the reach of its Indian language movie channels to present ‘Ticket To Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages. The property will see Hollywood’s latest blockbusters airing across Zee channels, dubbed in regional languages. With the successful premiere Bloodshot across Zee channels, ‘Ticket To Hollywood’ will feature other recent superhits like Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others. With this, the property aims to cater to an evolving Hollywood fan base in India – the unsatiated viewers who crave a larger-than-life Hollywood experience in the language of their choice.

  • Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit

    Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit

    Cheryl’s Cosmeceuticals, a well-known and established brand in the skincare industry, is a part of the L’Oreal group and recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers like Khushnaz Turner, Nauheed Cyrusi, Alisha Pekha, Silkeena Maalik, Tina Khakkad, Prerna Mehra, Natasha Luthra, Saachi Daga, and Nivrity Das participate.

    Executed by Filter Coffee Co., a well-established full-service digital agency, the session was hosted by Gunjan Jain (Beauty expert from Cheryl's) in association with Vibhuti Arora (Facial Yoga Expert) who shared their expertise and knowledge with these influencers and took them through the usage and benefits of the DIY OxyBlast facial kit. The influencers promoted this activity via teaser stories about the event along with sneak peek stories from the Zoom session as well. They also did reels to showcase how you can use the OxyBlast facial kit at home and get the much-needed festive glow.

    The Zoom session took place a week before Diwali, and reached out to over 4 lakh users, via the hashtag #OxygenforYourSkin.

    Speaking on the same, Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co. said, “With the festive season this year being a low-key affair, the idea behind hosting an online session was to guide people in bringing the festive glow at home. We wanted to teach women, that by using Cheryl’s DIY Oxyblast Facial Kit, they can be festive ready from the comfort of their home. We used a mix of micro, nano, and macro-influencers who are known for their beauty tips, to be a part of the session and create maximum reach around this activity.”

    Speaking about the live session that witnessed tremendous outreach, Gunjan Jain, National Education Manager and Skincare Expert, Cheryl’s Cosmeceuticals said, “We are known for providing Indians with skincare solutions that are sustainable and solve all their skin concerns through our expert led salon treatments and our homecare products. Based on the latest technology, Cheryl's Oxyblast facial kit delivers oxygen deep into the skin leading to increased luminosity and enhanced radiance. We are glad about excellent outreach this campaign received during the festive time and the strategic guidance lent by Filter Coffee Co. and their team. in helping us create the right kind of buzz on Instagram.”

    With influencer marketing picking up and creating a great impact in the new normal, Cheryl Cosmeceuticals aims to conduct similar influencer activities in the coming months, to build engagement within their target audience.

  • Zee Telugu launches Inti Guttu on 30 November

    Zee Telugu launches Inti Guttu on 30 November

    MUMBAI: As we navigate through the challenges of the on-going pandemic, viewers are looking for entertainment, love, humor and freshness in the content they consume. Staying true to its brand line ‘Aarambham Okka Aduguthone’, Zee Telugu is all set to launch a new fiction show in the afternoon slot, Inti Guttu, an endearing story of unique, bittersweet mother-daughter like relationship. An association that develops between women, Anupama and Kalyani who are not related by blood, practically strangers to each other, but tied together by an unconventional bond. From the house of Annapurna Productions, Inti Guttu will premiere on 30 November and will air from Monday – Saturday at 2:00 PM only on Zee Telugu and Zee Telugu HD.

    Set against Pochampally backdrop, Kalyani (Nisarga) is the apple of her parent’s eyes and has the picture-perfect family, until a massive setback turns her world upside down. Anupama (Meena Vasu), whom Kalyani suspects as her father Ajay’s (Sai Kiran) mistress, is suddenly made her sole guardian. Follow Kalyani’s journey of avenging the loss of her family and her volatile interactions with the one woman who she holds singularly responsible for their peril. Will Kalyani make life miserable for Anupama or is she about to stumble upon a reality that changes her entire perception of her own family?

    Zee Telugu cluster head Anuradha Gudur said, “Inti Guttu explores a never-seen-before facet of a mother-daughter relationship where two absolute strangers, who ideally cannot see eye to eye are forced by twist of faith into each other’s lives in an unpalatable manner because of twist of destiny. The show has intense drama and all the elements that are bound to hook audiences while they are having their lunch, further strengthening our afternoon fiction line-up. With the launch of Inti Guttu, we only intend to bolster our overall position.”

    The show also includes a powerful ensemble cast including actors like Rohit, Rupa, Rajitha, Girish, Siva Parvathi, Malladhi, Hemanth, Rithu Choudhary and others in pivotal roles.

    To witness Kalyani and Anupama’s unique relation, tune-in to Inti Guttu starting 30 November 2020 every Monday – Saturday 2:00 PM only on Zee Telugu and Zee Telugu HD.

  • Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience

    Re-imagining online events: Paytm Insider introduces new platform features to enhance the online events experience

    Do you remember how magical it was when 10,000 fans sang along with your favourite band live? Or the sweeping excitement of cheering with tens of thousands of fellow cricket fans in the stadium? Or the collective gasp when an unlikely wicket fell? This shared feeling of excitement has not yet been replicated by online events.

    The process of watching online events has been more passive than participative, more individualistic than inclusive, and far more technical than humane. To bridge this gap, Paytm Insider is launching a series of platform improvements that brings the essence of shared experience to online events.

    We are re-imagining what digital spaces can transform into. With features that allow the users to share their content experience with friends and other fans, we are not just looking at enhancing the quality of content but also the people with whom the users can share their digital experiences.

    With features like Multiple Stages, people can switch between different performances seamlessly. They can also participate in live quizzes and contests to win exciting merch & rewards with interactive gaming with scoreboard. Watch Party allows the attendees/users to create their own private video group where they can share their experience of the online event live with their friend circle. With the Festival Chat, people can not only find and talk to the other festival goers but also see public messages and announcements by their hosts. They can also discover and connect with other people having similar music tastes over audio/video chat. The features also have room for people to have fun with photos and videos! Users can get Featured on different stages by simply uploading their 15 second video of enjoying their favourite performances. They can also create unique festival moments with their friends with themed Photo Booths.

    We are changing how audiences seamlessly consume online events and we are introducing these features at BACARDÍ NH7 Weekender on 5-6 December. Our homegrown technology is perfect for live events such as music, comedy, theatre, films, sports, workshops, games, quizzes, launch events, conferences and more, across formats and platforms.

    Speaking on this, Shreyas Srinivasan – Founder & CEO of Paytm Insider says, “We have always been committed to facilitating unique shared experiences. Our technology brings to online events some of the best elements of attending an event. With the online event experience enhanced with these features, we see online and on-ground events co-existing and helping events reach new audiences from across the world"

    “As OML, we are fans first and felt that it was important that the show went on, especially considering that artists and audiences are really missing the feeling of enjoying music together. The team at Paytm Insider has worked tirelessly at creating this platform, and it is to their credit that we are able to continue the legacy of never missing a year of the happiest music festival. We’re thrilled about how the Bacardi NH7 Weekender stream looks and feels, and we can’t wait to share that excitement when the festival goes live” says OML CEO Gunjan Arya.

  • Dukaan’s tribute to store owners & merchants clock 3 million views in 12-hours

    Dukaan’s tribute to store owners & merchants clock 3 million views in 12-hours

    NEW DELHI: In an attempt to honour the role of store owners and merchants in the covid-2019 lockdown and highlight their plight, Dukaan released a heart-touching video campaign, #EkNayiShuruat!, on Diwali. video narrated the tale of a shopkeeper who sells sweets and snacks, lending a brief insight into the lives of his patrons weaved through his own. Within 12 hours, this video clocked over 3 million views on various platforms like Facebook, YouTube and Instagram.

    Dukaan shared in a press statement, “It is no secret that vendors have been one of the worst-hit when it comes to the implications of the COVID-19 outbreak. For them, the festivities are a ray of hope that may help them survive. As they are left hanging by the proverbial last string, it is our responsibility, therefore, to support them in every possible way. Let us share our privilege by involving them in our celebrations. After all, they deserve a happy Diwali too!”

    It also noted, “Coronavirus, or COVID-19, caused a seismic shift in the way we live and celebrate festivities. With imminent lockdowns, social distancing protocols, and self-isolation, we have found ourselves amid a disconnect. Simple acts, such as purchasing sweets or decorative ornaments, have now become a risky mission – to the point where one would willingly give it a miss. While such impositions steal away from and dampen the overall joy, they also neglect the backbone of our overall economy – our local vendors. As stores were forced into pulling down their shutters during the nation-wide lockdown, shopkeepers stared into the impending pit of uncertainty.”

  • International mindfulness and meditation app Petit BamBou now available in India

    International mindfulness and meditation app Petit BamBou now available in India

    Petit BamBou, the leading freemium, non-religious, mindfulness app in Europe that helps people cultivate a healthy habit for their mental well-being, is now available in India. With 6.4 million users worldwide, Petit BamBou is one of the most downloaded apps in the Health and Fitness category, and over 145,600 ratings in IOS with a rating of 4.5 out of 5 and 78,700 ratings in Android with an average rating of 4.5/5. The app was founded in 2014 by Benjamin Blasco and Ludovic Dujardin, friends and web entrepreneur, with the common goal of making the practice of mindfulness meditation more accessible. 

    India is the land of yoga and meditation, concepts that are not alien to the subcontinent. Petit BamBou’s expansion into the country is aimed at accessing this market as also offer the varied expertise of professionals on its platform to users. The launch of the internationally acclaimed app in India also comes at a time when levels of stress and anxiety are at an all-time high triggered by confinement, job losses, uncertain political scenario, among other things. 

    Petit BamBou, created and developed in collaboration with certified experts and professionals specializing in mindfulness, meditation and psychology, has a catalogue of over 330 meditative and mindfulness exercises, organized in paths. The app is launched by leveraging the community of the Petit BamBou Facebook page, a virtual character, cheerful and positive, who embodies a wise old man, followed by 930K fans.

    Speaking about this, Benjamin Blasco, said, “Stress, lack of sleep, and other lifestyle issues are commonplace today. This has been exacerbated by the pandemic which has brought about a new normal. In the lockdown days, there was uncertainty around how things will proceed across all sectors, and this continues to be the case even now that activities have resumed. In such a humdrum, there is a need for people to cultivate serenity, deal with anxiety, and ensure that their mind and body are still for holistic well-being. This is exactly what Petit BamBou aims to offer. After a successful run in Europe, we are now in India and hope to make a significant impact on people’s lives, especially Gen Now, which is seeking these solutions.” 

    Betsy Parayil-Pezard, who lends her voice in English for the app, says, “Sound has an integral role to play in the domain of mindfulness and meditation. It creates a resonance within us that can generate deep well-being. Well-chosen sounds can impact the mind and its capacities and amplify our connection and enjoyment of the present moment. As a certified professional coach and student of mindfulness, I am honoured to be a part of Petit BamBou’s app and the venture's journey toward bettering people's lives."

    The meditation exercises in the app cover important topics such as sleep, stress and pain management, anxiety, relationships and work, accompanied by videos and explanatory stories to understand the cardinal principles of mindfulness meditation. The application offers free customizable sessions for duration and background music as well as tools for short meditations. All programs are usable even when the phone is in airplane mode. To clarify doubts or deepen some topics, there is an FAQs, forums and other useful contacts’ section. 

    The application is simple and high on usability with an immediate and easy to understand interface that embodies a zen spirit. The main menu includes a tab dedicated to the reproduction of the meditation session; one that allows access to the catalogue of available programs; the third, called “sound”, offers different musical atmospheres; and the last, linked to the personal profile, summarizes the hours of practice. The Petit BamBou App is accessible from all devices and sessions are guided from start to finish.  

    The different voices lend themselves completely to relaxation, the atmospheres accompany the user into the heart of nature, near the water or in the countryside. By downloading Petit BamBou, users have the possibility to subscribe to have full access to the programs. The free part gives access to a meditative path of 8 sessions called ‘Discovery’; and to the sections ‘Free Meditation’; ’Sounds’, ‘minutes.’ By subscribing, one can discover the real added value of the app. The charges are INR 249 (monthly), INR 1249 (semester), INR 1999 (yearly), and INR 7996 (lifetime). 
     

  • 9stacks all set to host ‘India’s First ever HEADS UP Poker Championship’ starting 24th Nov 2020

    9stacks all set to host ‘India’s First ever HEADS UP Poker Championship’ starting 24th Nov 2020

    This November, 9stacks, a leading pioneer of online poker, is all set to host the highly anticipated 'Heads Up – Poker Championship'. Heads Up play is considered one of the most strategic forms of play in poker because the game is against the player and not just the cards. In such Heads Up matches, aggression becomes one of the most important factors because players are posting blinds every single hand and waiting for great cards is just not an option anymore.

    Beginning from 24 November 2020, the Heads Up Championship is designed in the No-Limit Hold'em format. Starting with a buy-in of INR 5500 and no second chances, players are expected to knock out their opponent in every level and keep climbing the ladder to victory. Beginning with 64 players, the game advances by reducing the number of players by half. At the end, the last two players have to compete against each other for the final Trophy, cash prize and the title. The top four players get rewarded.

    With two weeks of thrilling action, the winner bags the title of Heads Up – Poker Championship of India, takes home 200K prize money along with the winner’s trophy!

    Sudhir Kamath, 9stacks co-founder says "At 9stacks, we believe in constantly looking for new and exciting avenues to promote poker. One extremely competitive format of poker is HEADS UP format where only two players at a time go head to head against each other – almost like a boxing match! For the first time, we've been able to conceptualize a tournament in this format which will identify ONE winner out of a select field of 64 players – someone truly deserving to be called a CHAMPION. Looking forward to some intense matches!"

  • From One Independent Business To Another. 1702 spearheaded the cause of Vocal for Local this Diwali

    From One Independent Business To Another. 1702 spearheaded the cause of Vocal for Local this Diwali

    Mumbai: 1702 Digital, one of the fastest growing independent agencies in India, distributed vouchers of approximate value equal to 5L to its clients, team members, ex employees and vendor partners this Diwali. 

    While so many small businesses went down under this Covid, 1702 endeavoured to contribute their drop in the ocean by urging people to buy from their local independent business through the vouchers they gifted to all.

    When compared to network businesses, they also aimed to reinforce the belief that local, independent businesses in India display the caliber and drive for global success. 

    Over and above the vouchers, in times of work from home where employees are working from all over the country, 1702 went the extra mile by making sure they chose to treat all employees to Mithais from their local sweet shops around them. This was done to give some boost to the local shops across tiers. 

    Further, airdopes and earphones from homegrown brands were sent to key members in the team to aid with their work from home exercise. 

    This was followed by a Diwali Tambola event for their teammates, where the winners received Flipkart vouchers so they could order online from local brands. The agency made sure each voucher was accompanied with a plea directing them to make purchases from homegrown brands, available on the platform. 

    Being an independent business themself, the highly intrapreneurial team at 1702 Digital saw this campaign as a move of solidarity with another independent business.

    Speaking about this endeavour, Aanchal Arora, the Managing Director of 1702 Digital said, “As a marketing agency we understand that promotion helps in amplifying the message and creates a bigger impact compared to simply buying from them as an individual. We stand in solidarity for the quality provided by independent businesses over those rooted outside India”