Category: Press Release

  • #fame probes what led to the Nirbhaya documentary ban

    #fame probes what led to the Nirbhaya documentary ban

    MUMBAI: India (in fact the whole world) just can’t stop reacting to the much-argued ban on the documentary India’s Daughter. While the Nirbhaya debate rages, #fame talent Shanaya Sardesai hit the streets in Mumbai to get first-hand impression of what people feel and had to say. Their views do make for a learned and meaningful watch.

     

    The cross section of people ranged from the young to old, working men to elderly women to college students but they all make sense. “They need to tell the people what exactly is the reason for doing so (putting a ban on the documentary)”? asks a young man. He then suggests, “The documentary should be shown in theatres so that people can see what mindset the rapist has.”

     

    The common feeling across has been of “Don’t ban it. This is not a solution.”

     

    Interestingly, people felt that the government has chosen to ban the documentary “because they are helpless. Do not want to take a stand and hence the easiest way out.” Some also said that there is a fear of the world coming to know of the mentality of such criminals.

     

    An elderly person highlighted it apt saying, “The ban itself makes one curious as to what is going on?”

     

    A young teen girl too isn’t off the mark as she opines, “They know somewhere they are faltering. And if the documentary comes on television, then people will start agitating again”!

     

    So is that the real fear? Click on #fame’s excellent work on https://www.youtube.com/watch?v=GlN_mwgM-a0 to see what India feels and how it is reacting on India’s Daughter. It is sure to get you thinking.

  • Zee Classic raises toast to Rajesh Khanna

    Zee Classic raises toast to Rajesh Khanna

    MUMBAI: It was said that when he walked on dusty roads, women used to treat the dirt as their ‘Mang Ka Sindoor’. If his car was even in sight, it used to be entirely covered with lipstick marks. Female fans went into a frenzy of depression when they heard about his marriage. No one in the Indian film industry has enjoyed or even commanded the kind of stardom that Superstar Rajesh Khanna did. The original ‘King of Romance’ was the epitome of the overpowering charisma and thus to celebrate the greatness of India’s first superstar, Zee Classic has flagged off a special ‘SRK: Superstar Rajesh Khanna’ film festival commencing from Thursday 12 March till Sunday 15 March at 9:00 PM every night.

    The festival will begin with the Rajesh Khanna and Sridevi starrer romantic-comedy Masterji on 12 March. A box office hit Masterji is about a precocious village belle, Radha (Sridevi) trying her best to seduce the widowed school-master.

    Premiering for the first time on Zee Classic – Dard, a crime thriller co-starring Hema Malini is slated to air on 13 March. Incidentally, the film marked his ninth appearance in a double role. Blended with melodious music by Laxmikant Pyarelal, Mehboob Ki Mehandi a runaway hit also starring Leena Chandravarkar will be telecasted on 14 March. The festival will conclude with super hit romantic-comedy Mere Jeevan Saathi that hosted eternal romantic numbers like “O Mere Dil Ke Chain” or  “Aao Na Gale Lagao Na” will be showcased on Zee Classic for the first time on 15 March.

  • Zee Café to air entire ‘House of Cards’ season 3 in two days

    Zee Café to air entire ‘House of Cards’ season 3 in two days

    MUMBAI: Whoever said too much of anything is bad, clearly didn’t know how to binge on TV shows. After months of anticipation, everyone’s favourite power-hungry, fourth-wall-breaking politician from House of Cards will be on Zee Café, not just for an hour but hours in a row!

     

    House of Cards is back and how! Zee Café will be airing all 13 episodes of the latest season (Season 3) of House of Cards, the popular political drama, on 28 and 29 March, 5 pm onwards.

     

    This is the first time ever that an English GEC is telecasting all the episodes of the latest season at one go- a strategic move to address the Indian viewers’ desire to binge watch several episodes instead of having to wait a week to see another installment.

     

    House of Cards season 1 and 2 on Zee Cafe received tremendous response from the Indian viewers breaking all records and now with the marathon telecast, the anticipation for the third season will be highly justified.

     

    This unique concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format. House of Cards is the maiden show in this offering with several more exciting shows lined up for the upcoming year.

     

    Speaking on the concept, Zee Café head –content & marketing Sharlton Menezes stated, “House of Cards already ranks among the most influential series in television history. The marathon of Season 3 on Zee Café is sure to give the channel the viewership clout and further transform how the audience watches and defines ‘television’. With this, we aim to leverage this insight by adding value to an Indian viewer’s individual experience.”

     

    The proposition for House of Cards S3 marathon is #GearUp which will be integrated in all of Zee Café’s communication across platforms – on-air & digital, thus focusing on the idea to highlight the ingenuity of this programming format which has been derived from the viewer insight that people hate waiting for episodes of their favorite shows on a weekly basis.

  • BodyPower Expo set to attract over 20,000 visitors in 2015.

    BodyPower Expo set to attract over 20,000 visitors in 2015.

    MUMBAI: Staged at Mumbai’s Bombay Convention and Exhibition Centre, BodyPower Expo is the fitness hub of Asia, attracting thousands of key buyers, distributors and manufacturers from India, Pakistan, Bangladesh, Thailand, Singapore, Malaysia and UAE with a multitude of opportunities to experience in this unique, awe-inspiring event.

     

    BodyPower Expo is the perfect platform to promote health & nutrition and body building related products and services to an audience made up of thousands of key business decision makers, trade delegates and enthusiastic consumers.

     

    This is a perfect event for leading sports nutrition, fitness equipment, vitamins and apparel brands. BodyPower Expo is a show that encapsulates everything positive about fitness. This unique, inspiring atmosphere generates extensive sales and networking opportunities for aspiring companies looking to build a formidable reputation in the rapidly developing Indian health and wellness market, worth Rs. 620 crores.

     

    Set across an action-packed weekend on 21st and 22nd March 2015, BodyPower Expo is an event that simply can’t be ignored for any company looking to raise their profile within the domestic and international fitness industry.

     

    Some of the prominent international athletes like Ronnie Coleman (legendary), Phillip Heath, Kris Gethin, Nathan Harman, Ricardo Correia, Callun Won Moger, Francis Benfatto, Oksana Grishina, and Indian athletes such as (Mukesh Gahlot, Sangram Chougule, Dinesh Aswal, Bhupendra Dhawan (Dronacharya Awardee) have joined hands with BodyPower Expo India to make it big in the Indian market. Brands like Neulife, Unlimited Nutrition, Life Fitness, Cellucor, BSN, Optimum Nutrition, Musclepharm, Precor, Jerai, Gifted Nutrition, SAN Nutrition, Cytosport, ESN, BillionBody, Scitec, Grenade, Fitcrunch etc. have got associated with Body Power to escalate India’s health and wellness market with this unique initiative.

     

    Mr. Nick Orton, CEO, Body Power Expo stated, “Despite seven years of exponential growth and unrivalled success in the UK, we will ultimately be delighted at the impact the show is going to make in the upcoming second season of BodyPower Expo India 2015. An eye-catching 20,000+ visitors are expected to make their way to Mumbai’s Bombay Exhibition Centre across the two day event, to enjoy an extremely well-presented international show that evidently resonated with those who attended.”

     

    Following its inception within the fitness industry back in 2009, BodyPower has progressively expanded its global profile and has established itself as a driving force for the consumer fitness market with an international reach of over 35 million.

  • 9X Jhakaas Music Yatra – Bhima Festival to air on 7 March

    9X Jhakaas Music Yatra – Bhima Festival to air on 7 March

    MUMBAI: 9X Jhakaas, India’s first Marathi music channel from 9X Media presents their viewers with 9X Jhakaas Music Yatra Bhima Festival 2015. Part of 9X Jhakaas Music Yatra -the travelling musical platform, Bhima Festival will be aired on 7th March at 8 pm with a repeat on 8th March at 10 am and 8 pm.

     

    Organised in Kolhapur every year Bhima Festival is known for providing a great platform to artists to showcase their talent. Marathi music fans are enthralled by the performances of well known artists from the Marathi film, television and music industry.

     

    Commenting on the fest, Rohan Rane, VP and Programming Head of 9X Jhakaas said, “9X Jhakaas Music Yatra has been partnering with the Bhima Festival since the past 3 years. Every year we have been receiving very encouraging response and this year we had around 75,000 live audience enjoying the performances put together by 9X Jhakaas. We were overwhelmed by the turnout at the event and also by the positive feedback by the audience to our performance. We hope that the on-air episode will also resonate well with our viewers.”

     

    The 9X Jhakaas Music Yatra Bhima festival 2015 includes performances by popular singers and actors like Mansi Naik, Pooja Sawant, Swapnil joshi, Sonali Kulkarni, Prarthana Behre, Prathmesh Parab among others and comedy by Shreya Bugade, Sagar Karande, and Atul Todankar.

     

    Hosted by Actor Pushkar Kshrotri and Bharat Ganeshpure the show captures a melody of Marathi songs and dance performances. The highlight of the show was the song dedication made by popular singer Aadarsh Shinde to his dad  Anand Shinde by singing his legendary song ‘Navin Popat ha lagla vithu vithu bolayla’. Also this was the very first time that the audiences of Kolhapur were presented with the melodious duet by Swapnil Joshi and Sonali Kulkarni who enthralled the visitors with their songs from the film Mitwa

  • ‘Balika Vadhu’ becomes the longest running daily drama on Indian television

    ‘Balika Vadhu’ becomes the longest running daily drama on Indian television

    MUMBAI: If there is one thing that everyone wishes for, it is that their children do not go through the hardships that they have faced in their own life. The story will come a full circle on Colors flagship show, Balika Vadhu as an 11-year leap sets the stage for a new era led by Anandi’s daughter, Nimboli whose lost childhood is shrouded by the travails of being a child bride. Leading a chaste life with the only family she has truly known since birth, it is Nimboli’s endearing personality that pulls at the heartstrings of everyone around her.

     

    As the show becomes the longest running daily drama series on Indian television with maximum number of episodes, Nimboli’s journey on Balika Vadhu kicks off starting 4 March, 2015 and will air every Monday to Saturday at 8:00 PM on the channel.

     

    Commenting on the new age dawning in Balika Vadhu, Raj Nayak, CEO – COLORS, said, “The success of Balika Vadhu is synonymous with our success as an entertainment channel because it become a key identifier for our offerings to viewers. Over the years, Balika Vadhu has become a global phenomenon through characters which resonate with viewers across the world. As we now enter a new phase on the show, with the promise to showcase newer entertainment avenues, we are proud to celebrate the milestone of being the longest running fiction drama on Indian television. This landmark achievement could not have been possible without our viewers’ unending love and relentless support and the hardwork of our creative team and our producers”.

    As the story moves forward by 11 years, Balika Vadhu will now highlight the life of Anandi’s daughter Nandini who, unknown to her mother, has been subjected to a thali wedding when kidnapped as an infant. A single mother and widow, Anandi’s heart cries out for her missing daughter. But, she eventually finds solace in becoming a social activist after establishing a gurukul for women who have been wronged in life. Even as Anandi’s yearning for her daughter continues to grow over the years as she prays for her daughter’s welfare, Nandini is rechristened as Nimboli by her tough-to-please in-laws who consider her to be as bitter as the fruit of a neem tree. Nimboli has one dream…to be free and enjoy her life, but her dreams are quashed by her insensitive in-laws and husband.

     

    Growing up in a household where gender bias and inequality are the way of life, Nimboli finds an ally in Mangala Devi who is her guiding light and supporter through every hardship that comes her way.

     

    Commenting on the new era, Manisha Sharma, Programming Head – COLORS, said, “After entertaining viewers through a record-breaking no of episodes, Balika Vadhu is now ready for a brand new chapter to unfurl in the lives of Anandi and her children. The unpredictable journey peppered by sharp twists in Anandi’s journey has enabled us to deliver meaningful content to our viewers every single day. Over the past 7 years, we have not only showcased the story of a child bride, but also touched upon various issues such as adult education, widow remarriage, adoption and many more which have established Anandi as the face of change. And now, as Nimboli’s life as the new Balika Vadhu is about to begin, the story comes a full circle with child marriage being at the helm of a new journey on the show.”

     

    Speaking about the new phase in the show, Toral Rasputra aka Anandi, said, “Balika Vadhu has been all about Anandi for the past 7 years. And now, as Anandi’s daughter finds herself caught in the same situation and history is repeating itself, a new journey is set to begin…from the eyes from Nimboli. Over the years, Anandi’s stature has grown by leaps and bounds, and she has, today, become the voice of reason which the entire country looks up to. Portraying the character of a mother whose child has been snatched from her arms has many emotional nuances which have helped me grow as an actor. I hope that the viewers are supportive of this new undertaking in Balika Vadhu and give as much love to Nimboli as they have to Anandi.”

     

    As the story Balika Vadhu readies to move forward, COLORS has roped in 11-year-old Baroda resident, Gracy Goswami to portray the character of young Nimboli whose life and dreams have been compromised since she was an infant.

     

    Stepping into the shoes of Anandi’s daughter, Gracy Goswami aka Nimboli said, “For more than a year now, I have watched Balika Vadhu with my mother and wondered it is like for young girls who find themselves trapped in this situation. Nimboli is much like me – a mischievous young girl with a whole lot of questions in her mind. Balika Vadhu is an educative show highlighting the wrongs that happen in our society, and I feel extremely lucky to be playing the daughter of an inspirational character like Anandi. I hope that fans of the show enjoy watching me on screen and support my character.”

     

    Speaking about the leap, producer Sunjoy Waddhwa from Sphere Origins said, “When we launched Balika Vadhu, little did we know that the show will become the phenomenon that changed the face of Indian television to what it is today. It is extremely satisfying for us to see the show’s popularity continue soar as Balika Vadhu becomes the longest running drama on television. Balika Vadhu has been a beacon of change in the society and we hope that the fresh perspective through the eyes of Nimboli will continue to find mass appeal amongst viewers across the country.”

  • This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    This holi celebrate your own colour with ‘Lakme School of Style’ at #fame

    MUMBAI: It’s time to run riot. It’s the festival of colours – Holi – so very loved by all of us. India loves colour and simply loves to play with it. Yet, why is it then that when it comes to the very colour of skin we become shy or ashamed or want to make it glow differently?

     

    This Holi, #fame and the Lakmé School Of Style urge every Indian to celebrate their colour with an open heart and with a splash of delight. Your own colour is as beautiful and unique. Laced with beautiful poetry the #fame video titled Celebrate Your Colours is vivid and touching and brings out one’s own self as you watch it because “baat ye hai ki hum Hindustani hoti hi hain rangeen… jo pyaar hamein rangon se hai who kisi aur ko kahan?”

     

    A strong statement on the beloved festival of us all and delivered with an intent, this #fame Lakme School Of Style video underlines the value of equality, liberty, freedom and rejoiceness. “Gore rang se badhta nahin kisi ka maan, Haisiyat banti hai mehnat se… Aur mehnat ko toh rang dikhta hi nahin”

     

    Yes, love all, colour all, love thyself.  #fame Lakme School Of Style on https://www.youtube.com/watch?v=vbJM3mGwCu8 will rip open your heart and make you think, revel and feel the colours of life. So, this Holi kholo apne mann ko… manao jashn apne khud ke rang ka.

  • Big Magic set for a week-long Holi celebration

    Big Magic set for a week-long Holi celebration

    MUMBAI: Big Magic Ganga is all set to entertain viewers this Holi weekend. The channel has readied a week-long programming line-up starting from 6 March called Faguaa. This was announced by Ravi Kishan and Bhojpuri actress Shinjini Kulkarni of Panditji Batai Na Byah Kabh Hoi-2 in Mumbai on 4 March.

     

    The channel built on local insights with a deep cultural connect has shows pegged on festivities and devotion, offering entertainment which can be watched by the entire family. In keeping with the same, it will celebrate the festival of Holi with exciting content such as Bhakti Sagar (7.30 am), Holi Dangal (10.30 am), Jogira Sara Ra Ra (4.30 pm), Bhakti Samrat (9 pm), Holi ki Hurdang (10.30 pm) and throughout the day on 5 and 6 March the channel will air Holi Thitholi. 

     

    Reliance Broadcast Network COO Lavneesh Gupta said, “Big Magic Ganga provides pure and clean culturally enriching content for the entire family and that is what has made us connect with the region or migrants across the country understanding their needs of entertainment and reflection of the region. We wish all our viewers and partners a very happy and colourful Holi and look forward to continuing to entertain with our un-matched and locally enriching programming mix.”

  • This Holi Max2 spreads the colours of Hindi Cinema

    This Holi Max2 spreads the colours of Hindi Cinema

    MUMBAI:The iconic movie channel, Sony Max 2 presents its viewers with some of the most colorful Bollywood movies for Holi. The channel has carefully handpicked films that represent the spirit of joy and celebration that is synonymous with the festival of colors.

    With Holi falling on 6th March, MAX 2 will showcase movies that celebrate different colours of cinema throughout the day. The festival comprises of 4 movies – Silsila, Yaarana, Satte pe Satta and Kishen Kanhaiya representing different shades of life. Silsila the iconic love triangle featuring Amitabh Bachchan, Jaya Bachchan and Rekha represents the beautiful colours of love especially with its timeless Holi song sequence, Yaarana a story of Amitabh and Amjad Khan’s friendship represents the colours of friendship, Satte pe Satta featuring the bond between 7 brothers represents the colours of family bonds and Kishen Kanhaiya a story of twins with contrasting qualities both played by Anil Kapoor represents the contrasting colours of separation and reunion that is prevalent through the film.

    Commenting on the film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX 2 said, “MAX 2 has always entertained its viewers with best movies from Hindi cinema with genres ranging from romance and family dramas to thrillers and social dramas. For those who wish to stay in the comfort of their homes on this festive day, we have created a special line up comprising of some of the best loved films that would enable families to catch up on quality time together”.

  • FM includes CNN-IBN suggestions in Budget 2015

    FM includes CNN-IBN suggestions in Budget 2015

    MUMBAI: CNN-IBN, continuing with its legacy of empowering the common man, delivered once again on the budget expectations of the people through its unique initiative – Axe the Tax. This award-winning initiative of the channel started in 2007 as special programming showcasing five tax laws, which the Indian taxpayer would like to see changed; and has since become a unique campaign to take the common person’s voice to the government.

     

    For eight years now, CNN-IBN has presented these suggestions to the Finance Minister to consider as laws to be “axed” or adjusted. This year too, CNN-IBN presented five suggestions that were gathered from viewer feedback on CNN-IBN’s website www.IBNLive.comand from tax experts across the country.

     

    3 out of 5 recommendations made by the channel were selected by the Finance Minister and implemented in the Union Budget 2015 presented by him. The suggestions that were implemented in this budget are:

     

    ·         Increase in the limit of deduction on account of Health Insurance premium from Rs.15,000 to Rs.25,000.

    ·         Doubled the Transport Allowance exemption from Rs.800 per month to Rs.1,600 per month.

    ·         Cap on savings to be raised for saving for old age – Additional deduction allowance of Rs. 50000 under 80CCD for the National Pension Scheme

     

    CNN-IBN yet again proves that it is not only India’s best English news channel but is also, India’s channel of Impact.