ITV

Category: Press Release

  • Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers

    MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile specific segments, both from the brand and brand performance perspective. The company’s three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilising Personagraph’s Privacy Compliant SDK toolkit for monetisation, using its predictive audience segments product line.

     

    With Personagraph, which is transparent and privacy complaint, publishers can own their data. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalisation in mobile, both at the publisher and advertiser end, while using a single data source.

     

    WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India.  A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.

     

    This PMP will

     

      *   Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model

     

      *   Bring audience at scale with the right reach and data embedded on every impression

     

      *   Bring clear value for Ad impressions to bear between marketers and game developers

     

      *   Allow game developers to have full transparency over how marketers value their impressions unlike ad network models

     

    By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.

  • PromaxBDA announces speakers for its 12th edition

    PromaxBDA announces speakers for its 12th edition

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.

     

    This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing – Digital Prophet – AOL, Nicole Velik – Director/Founder – Ideas Bodega, Linda Button – Brand Personality Expert – Tooth+Nail, Rob Middleton – VP, Network Presentation Content Group – ASTRO, Liz Dunning – Co-founder – Dunning Penney Jones, Amanda Herbert – Marketing & Communications Director – Discovery Networks Asia Pacific and Glenn Urquhart – Group Creative Director – The LifeStyle Channel, Foxtel Networks Australia.

     

    This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing – Digital Prophet – AOL.

     

    Along with this, PromaxBDA India has also introduced two new categories in its current bouquet of 41 award categories. The new categories are BEST DRAMA PROMO NOT IN HINDI OR ENGLISH and BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH in the Regional Categories 2015.

     

    Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”

     

    Invited this year again to grace the PromaxBDA India 2015’s Conference Chair position is Raj Nayak, CEO, Colors. He shared, “For colleagues who have attended the previous editions of the PromaxBDA India Conference, we look forward to having you back with us. Get ready to be inspired by the unexpected and the eye-opening. Those new to this conference will find that the television industry goes beyond traditionally set boundaries. The future of television is speeding ahead and a multi-discipline outfit might be the way forward.”

  • Caprese announces its 360 degree campaign with Alia Bhatt

    Caprese announces its 360 degree campaign with Alia Bhatt

    MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. This April 2015 the brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for Company. Filmed at enthralling and spellbinding locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Speaking about their marketing objective, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, Company says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials.”

    The on-going campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television and social media.

     

  • Discovery Channel launches ‘How We Got to Now’

    Discovery Channel launches ‘How We Got to Now’

    MUMBAI: Discover the little known innovators whose wild ideas and breakthroughs made our modern world possible.  Discovery Channel’s inspirational and entertaining series How We Got to Now presented by world-renowned innovation expert Steven Johnson charts the twists and turns of history, science, business and technology that have brought us to where we are today.

     

    Premiering April 20, every Monday at 9 pm, How We Got to Now with Steven Johnson reveals the story behind the remarkable ideas that made modern life possible; the unsung heroes that brought them into the world – and the unexpected and bizarre consequences each of these innovations has triggered. Johnson, a 7 times best-selling author and a big thinker on ideas and innovations, will delve into the intense rivalries, terrible failures and moments of heroic achievement of the men and women who have made the modern world. These are hobbyists and garage inventors, ordinary characters who’ve done extraordinary things; and yet have remained almost entirely unknown. In a series unlimited by genre or chronology, Johnson’s fascination with conceptual leaps and unintended outcomes will help us make connections we hadn’t thought of before. Johnson’s bold and provocative thesis suggests that the mirror gives rise to modern science and, that beer can save lives. This is the strange, unpredictable and untold story of How We Got to Now.

     

    In the series, Steven Johnson explores the history of innovations over centuries, tracing facets of modern life – refrigeration, clocks and eyeglass lenses, to name a few, from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. 

     

    Johnson tells us about John Leal and how he deliberately poisoned the water supply of 200,000 people but transformed the way we live. Without authorization, Leal added chlorine into the city’s water and made it safe to drink. Imagine if it hadn’t worked? It would have been written into the history books as mass murder.

     

    Revealing the intense rivalries, astounding fortunes made and lost, terrible disappointments and moments of heroic achievement, How We Got to Now tells the stories of the unlikely people whose passion for problem solving led to astonishing practical solutions and inventions that changed the world.

  • Royal Challengers Bangalore launches anthem for IPL season 8

    Royal Challengers Bangalore launches anthem for IPL season 8

    MUMBAI: It’s that time of the year again! While the cricket fans are all geared up for this season’s IPL, the Royal Challengers Bangalore (RCB) fans have something special to look forward to besides the game. RCB drums up excitement and quite literally puts a voice in your head through the launch of its latest RCB anthem!

     

    Bold and catchy, the tune promises to elevate and set the mood just right for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart and with attitude. Just the way RCB play their game. Composed by Chennai born New Zealander, Mikey McCleary with lyrics from Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, the anthem is inspired and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.

     

    With an impressive repertoire of films like Shaitan, Shanghai, Nautanki Saala and Shaadi Ke Side Effects under his belt, McCleary adds his magical touch to the RCB anthem as well promising to make it one of the most hummable tunes of the season for young and old alike.

     

    The new anthem unlike most, is not only about the game but is an inspiring hymn for the youth to be bold and put their heart and soul into whatever they want to achieve in life. The words are meant to inspire young Indians to be unafraid to be different, not be afraid to challenge the norm, to be bold and willing to take a chance, to make your own track, not just following the well-trodden path. These are also the values that bind the RCB team together – their bold and confident spirit which is echoed by the new anthem. Be it Chris Gayle, Virat Kohli or the young sensation Sarfaraz Khan, it is all about making a bold move in life and being extremely passionate about the game.

     

  • The 120 Media Collective to redefine commercials, content production with Sniper

    The 120 Media Collective to redefine commercials, content production with Sniper

    MUMBAI: The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms, announces today the launch of Sniper, a brand that aims to redefine commercials and content production by providing agile production and effective amplification to meet the rapidly changing needs of today’s marketing paradigm and evolving content models.

     

    The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films coupled with the company’s lean and flexible digital content production model that has seen tremendous success over the past 24 months.  Sniper will produce TV commercials, as well as long, short and mid-form content and also see it through to amplification across social platforms and paid digital media, where applicable.

     

    Commenting on the launch, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “At The 120 Media Collective, we believe staunchly that content is king but also that distribution is god.  Video has become par for the course for brands, advertisers, media and publishers alike. The TV commercial as we’ve known it is no longer the only show in town and with new platforms mushrooming and the evolution of consumption habits, we’re seeing the emergence of a range of video types- long, short and mid form. With multiple pieces of content produced by a brand in a year, the shelf life of each piece of content goes down and consequently the willingness, ability and propensity to spend on each of them decreases.”

     

    “In the old paradigm, once a commercial was produced, it was left to paid media to broadcast.  Now, for optimal results, depending on content type and audience, innovative distribution strategies that integrate earned, shared and paid media must be implemented. Taking all of this into consideration, it’s clear that the production business is ripe for disruption.  We’ve done it before with Bang Bang Films and for the second time in five years, we intend to lead that disruption again.  The onus is on us at The 120 Media Collective, given we’re the only entity in Asia that houses high-end film production capabilities and best-in-class digital marketing resources under the same roof,” added Roopak.

     

    The tagline- “Lean. Agile. Amplified.” clearly highlights the unique offering that Sniper brings to the market.  “Lean” as the evolved needs of brands and publishers demands a lean, efficient and cost-effective approach to production; “Agile” indicates that by bringing together the best of Bang Bang Films with elements of the digital production model, Sniper has the agility to produce both content and commercials, deliverables with a budget range from 30,000 INR to 3 Crore (and beyond) and  “Amplified” refers to the amplification capabilities that come from the fact that this is same company that has dozens of global awards for the success of Kolaveri and several other social media campaigns over the years.

  • Laugh it off with Comedy Central’s new summer line up

    Laugh it off with Comedy Central’s new summer line up

    MUMBAI: Taking forward the promise of unlimited laughter, Comedy Central, India’s leading 24-hour English Entertainment channel, brings to you nonstop laughter and madness. Gear up for a crazy summer as the channel announces the launch of new seasons of some beloved shows and a whole new show with About a Boy – Season 2, Brooklyn 99 – Season 2 and I Survived a Japanese Gameshow – Season 1 and 2. The new seasons are definitely going to give you a splash of high voltage drama filled with humour at its best. Keeping Comedy Central India’s ‘laugh it off’ spirit alive, the channel promises to up the laughter quotient during prime time, beginning this season.

     

    Announcing the channel’s summer season line up, Ferzad Palia, Executive Vice President and Business Head, English Entertainment, Viacom18 said, “The success of Impractical Jokers has shown us India’s appetite for differentiated comedy content. Taking this proposition forward we are happy to entertain Indian audiences this summer with three new shows’ I Survived a Japanese Game Show’; which India will see for the first time, & also the new seasons of Brooklyn Nine Nine & About A Boy. Both these sitcoms are extremely popular in India & have been part of our highest rated shows of 2014”  

     

    About a Boy S2

    About a Boy is a 2002 British-American comedy-drama film co-written and directed by brothers Chris Weitz and Paul Weitz. It is an adaptation of the 1998 novel of the same name by Nick Hornby. The film stars Hugh Grant, Nicholas Hoult, Toni Collette, and Rachel Weisz. The film at times uses double voice-over narration, when the audience hears both Will’s and Marcus’s thoughts.

     

    Brooklyn 99 S2

    Brooklyn Nine-Nine is an American action comedy television series that airs on Fox.  Recently won two Golden Globe Awards in 2014. Set in the fictional 99th Precinct of the New York City Police Department in Brooklyn, the single-camera series follows a precinct team of detectives and a newly appointed captain.

     

    I Survived a Japanese Game Show S1 and S2

    I Survived a Japanese Game Show (originally titled Big in Japan) is an American reality show that inspired shows like Wipeout and Takeshi’s Castle. The show followed a group of Americans, who leave the United States for Japan where they competed in a Japanese style game show. The winner takes home US $250,000. The series won both the Best Reality prize and the overall prize at the 2009 Rose d’Or ceremony.

     

    These shows will be supported by a 360 degree promotion plan which includes an extensive online leg, PR activations, on-ground events and so much more.

  • Nahar Group launches campaign featuring luxury and lifestyle

    Nahar Group launches campaign featuring luxury and lifestyle

    MUMBAI: Mumbai based real estate behemoth Nahar Group has launched a new campaign that is getting a fair bit of attention.

     

    Based on an acronym, LSF for Life Style Factor, the campaign features luxury and lifestyle images but features kids instead of adults. The copy completes the message – Upgrade your child’s LSF.

     

    One of the reasons the campaign has struck a chord is probably because Mumbai has seen a drastic decline in the amount open spaces in the past few years, owing to the construction boom. As a result, children in Mumbai often struggle to find a place to play.

     

    The campaign communicates at several levels. It gives a message that the kid’s definition of lifestyle is very different from that of an adult’s. Also, it underlines the message that kids don’t need fancy cars or clothes to be happy. What they need is – lots of place to play and lots of friends – something they can get at Nahar Amrit Shakti.

    Nahar Group  vice chairperson Manju Yagnik said , “The LSF campaign talks to the parents from the perspective of their children. We make them aware how important it is to give their children the best of lifestyle. We back the concept by offering an array of amenities that raise the LSF of children at our Nahar’s Amrit Shakti project at Chandivali. Starting from a 5 lakh sq. ft. podium garden, swimming pool for kids, life-sized chess and snakes & ladders and more.”

     

    Scarecrow Communications founder director Manish Bhatt added, “The LSF campaign adds a fresh perspective to real estate advertising. It is both clutter-cutting as it stays away from the formula of showing the property facade. From a creative perspective, it is interesting as it takes a subtle dig at real estate advertising that features fake luxury shots of adults.”

     

    The campaign is running across print, digital, outdoor and radio. For instance, one radio spot talks about how a kid wants to be reincarnated as a polar bear so that he can enjoy vast expanses of open spaces to frolic around.

     

  • ‘India Property Insider’ debuts in UAE, ties-up with GN Media to target Indian Diaspora

    ‘India Property Insider’ debuts in UAE, ties-up with GN Media to target Indian Diaspora

    MUMBAI: Young Media, a renowned Media and Publishing House, attempts to reach the Indian community in UAE with the launch of its ambitious magloid named ‘India Property Insider’ in association with Gulf News daily. The objective of this magloid – magazine in a tabloid format – is to inform NRI audience in the UAE with ‘need to know’ and ‘nice to know’ facts about the real estate sector in India. Being informative, motivating and illustrative at the same time, this magloid attempts to satisfy both the emotional and rational reasoning of NRIs who wish to own a house in their mother land.

     

    Young Media founder and director Wilfred Fernandes stated, “There has been a long pending need felt among the NRI community based in the Gulf of a vehicle that offers regular updates and advisories on the Indian real estate sector that is customised for the NRI community. We felt that India Property Insider will be the perfect vehicle for NRIs empowering them to take informed decisions whilst investing in real estate in India.” 

     

    Young Media has tied up with Gulf News for direct distribution of the magloid which will be available free for readers of Gulf News daily. Having sizeable proportion of Indian community in UAE, in cities like New Dubai, Jumeirah, Ghusais, Karama, Bur Dubai, New Deira, Sharjah and Abu Dhabi, ‘India Property Insider’ promises a good reach in these cities and facilitate sales for Indian real estate developers from the NRI customer segment on a sustained basis.

     

    Furthermore, speaking on this enterprising launch, Sanjay Malik, group circulation manager of GN Media said, “Indians by their very nature are hard working and have a propensity to save and this holds especially true for Indians living in the Gulf. Also, being away from home there is a certain desire to save money and invest or create an asset which will appreciate over the years. Real estate is the only asset that gives maximum appreciation value and also offers them a chance of owning a home and being rooted to their motherland.”

     

    With rich content and conversational presentation style, ‘India Property Insider’ would empower the NRIs in UAE to easily navigate through the Indian real estate sector, motivate them to invest in realty in India and actively enable decision-making in terms of property purchase.

  • Dolce & Gabbana to feature on CNN’s ‘Talk Asia’

    Dolce & Gabbana to feature on CNN’s ‘Talk Asia’

    MUMBAI: This month on ‘Talk Asia’ CNN’s Anna Coren meets Italian fashion designers Domenico Dolce and Stefano Gabbana in Hong Kong. The pair, who recently created headlines around the world over controversial comments they made about IVF, speak candidly to CNN about their stance on love, marriage and children. They also openly discuss their relationship – both as intimate colleagues and ex-lovers – as well as where their multibillion dollar fashion empire is headed 30 years after founding it.

     

    In a rare excursion, Coren then takes Dolce and Gabbana to the heart of Hong Kong’s garment industry to get their take on upcoming trends and what fuels their inspiration. They explain why the Chinese market is so crucial, and why they think the Chinese are similar to the Italians when it comes to their appreciation for luxury.