ITV

Category: Press Release

  • ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

    ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

    ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with iOS as well as Android devices within a range of 10 metres. Designed to be worn all day long, Rocker Twins is light weighted and absolutely comfortable on ears. The device offers voice assistant support through Siri and Google Assistant with an in-built microphone.

    With Rocker Twins plugged in, you can rest assured of High Definition, rich and balanced sound, which is auto tuned to deliver a perfectly defined bass. The high-end device offers approximately 10 hours of battery life on an hour’s charge, for it is complemented by a charging case with 500mAh capacity. ZOOOK Rocker Twins ensure a 100-hour standby time with an amazingly efficient power saving mode, which does its work while the In-Ear Headphones rest.

    The True Wireless In-Ear Headphones are ready to twin with your style statement in golden and silver colours. They turn on and off automatically and can be auto paired with a simple one-click operation. The IPX4 rating makes ZOOOK Rocker Twins protected against water, sweat and dust. They are ideal for work from home, workout sessions, outdoor sports, travelling, dancing or studying.

    Mr. Achin Gupta, India Country Head, ZOOOK, feels that “the Indian youth is full of aspirations and instrumental lifestyle changes are happening around. The new young Indian wants an all-purpose headphone that’s light in weight and as perfect while jogging as while listening to music on bed. This is precisely what Rocker Twins are designed to do.”

    The MRP of ZOOOK Rocker Twins is Rs.3499/- and is currently available at an introductory price of Rs.1, 699/- on Amazon and offline platforms too.

  • Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

    Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

    MUMBAI: Ever imagined what it would be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27 November at 9pm, gather all the courage you got as ab darr hoga full on as &pictures will take you on a bone chilling ride with the Hindi television premiere of the 2020 horror flick The Grudge. A reboot of the famous Grudge series known to give goosebumps, this latest installment showcases how a curse born in Japan is unleashed in the US and those who encounter it are met by its violent fate. Directed by Nicolas Pesce, The Grudge unearths the dark and dreadful horrors that lurk behind the shadows.  Bringing alive this sinister and spooky story is the ensemble cast starring Andrea Riseborough, John Chu, Betty Gilpin, Demian Bichir, Lin Shaye and Jacki Weaver in pivotal roles.

    The latest chapter of the Grudge revolves around a gruesome murder that takes place in the US where a young housewife, upon her return from Japan, kills her family members and herself. This incident kickstarts a series of ghastly occurrences in the neighbourhood where a vengeful spirit dooms those who enter the haunted house. With detective Muldoon investigating this case, she  begins to encounter increasingly odd circumstances and soon realizes she must defend her son and herself from the demonic forces.

    There will be secrets, there will be screams and many nail-biting moments, so get ready to witness the twisted new chapter of The Grudge this Friday 27 November at 9 pm only on &pictures!

  • Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

    Zee TV introduces a gamified filter for Brahmarakshas 2 on Instagram and Facebook

    MUMBAI: After regaling audiences with three engaging stories in the festive month of October that capture the pulse of the emerging middle class India and the evolving relationship dynamics of society, Zee TV  now offers its viewers an escape into the world of fantasy with another intriguing season of its immensely successful weekend fantasy thriller, Brahmarakshas. Creating viewer engagement in the most innovative manner and infusing the energy and excitement of the mobile gaming space into an immersive experience of the show,  Zee TV has introduced a first-of-its-kind Brahmarakshas 2 game filter on Instagram and Facebook  that makes not just kids but full grown adults get hooked to a virtual wild goose chase where one sees the leading lady of the show Kalindi being relentlessly chased by the ferocious Brahmarakshas in hot pursuit and the only way to help Kalindi dodge him and the obstacles in her path is to open your mouth or duck your head to one side!

    In the current scenario with many of us struggling with monotony in the confines of our homes, Zee TV provides the masses with a thrilling way to escape the mundane and lose oneself in the intriguing world of the Brahmarakshas brought alive through enthralling augmented reality visual effects. Having launched the game filter, Zee TV now invites its viewers to take the #Brahmarakshas Filter Challenge wherein users can play to save Kalindi from the evil and monstrous Brahmarakshas. Using the #BrahmarakshasFilter and tagging @ZeeTV, the highest scorers of the game stand a chance to win exciting gift vouchers worth Rs.5000. The filter has already garnered 1.4 million reach with 2.5 lakh users experiencing the filter, 2 million impressions within six days of the campaign.

    While fans and viewers across the world compete by sharing scores with each other, the Brahmarakshas 2 lead and television actress Nikki Sharma who plays Kalindi has also tried the game filter and is deeply intrigued and captivated by it. Nikki said “I thoroughly love playing this game, especially during the small breaks that I get in the midst of my shoots. Playing to save my character Kalindi’s life in a game gives me a racy kick. Kudos to the marketing team at Zee TV for having even thought of a game so compelling! It’s amazing to see our fans and viewers so captivated by this game and we hope to see the same tremendous love and response towards our show as well.”

    While you help Kalindi run for her life, tune into Brahmarakshas 2 that showcases television actress Nikki Sharma essaying the lead character of Kalindi opposite popular actor Pearl V. Puri playing the role of Angad. The show premiered its first episode on 22nd November and is set to unveil a fascinating story revolving around the journey of an ordinary young girl, Kalindi whose destiny gets entwined with the most ferocious evil force that has ever awakened. It turns out Kalindi was born under a peculiar birth star that makes her special and as a result, the Brahmarakshas needs her in order to accomplish his mission of attaining immortality. Kalindi’s only source of strength is her love for her partner, Angad. As she navigates and manoeuvres her way through the world of evil and her own ordinary life, Kalindi finds herself up for a gruelling battle to protect the people she truly cares for!

    Stay tuned as Brahmarakshas 2 airs every Saturday and Sunday at 9 pm,  only on Zee TV

  • Indian Gaming League (IGL) to host Call-Of-Duty Mobile Women’s Cup Tournament from 28th-30th November 2020

    Indian Gaming League (IGL) to host Call-Of-Duty Mobile Women’s Cup Tournament from 28th-30th November 2020

    Indian Gaming League (IGL), the fastest-growing Esports platform is proud to announce the Call-Of-Duty Mobile Women's Cup from Saturday 28th-30th November 2020 at 6 pm. The tournament is an all-girls event to encourage the participation of girls in competitive ESports. The top 8 female players in Call of Duty Mobile are invited including players like KashPlays.

    The tournament is a private tournament and the players are only given a code to the tournament once verified by the admins. The prize pool for the tournament is Rs 5,000 with the winning player to win Rs. 2,500. All the matches will be streamed live on IGL’s Youtube Channel: IGL- Indian Gaming League starting on Saturday at 6:00 pm. The highlights will be available on IGLTV and on IGL’s own Instagram Handle @iglnetwork. The participants can register themselves from the IGL’s official website – iglnetwork.com.

    Yash Pariani, CEO, Indian Gaming League (IGL) adds that “it is highly necessary to provide equal opportunities to the women segment for taking up Esports. Usually, the Esports industry is highly dominated by male players but regular Women based tournaments will help to equalise the bar. With this thought, we have come up with this COD Mobile Women’s Cup Tournament”.

  • Zee Keralam celebrates second anniversary, thanks viewers for the exciting two years

    Zee Keralam celebrates second anniversary, thanks viewers for the exciting two years

    MUMBAI: Zee Keralam, the hit entrant in the Malayalam entertainment TV arena, has completed two years of thriving existence. On the day of their second anniversary, Zee Keralam has brought out a brand film with the tag ‘Avesham Randiriatti’ featuring everyone from the Zee Keralam family including most of the fiction leads and non-fiction hosts. The film is about these stars preparing for a grand second-year celebration of Zee Keralam.

    Zee Keralam also thanked the viewers for their kind support along with media and advertisement partners in helping them position the channel at the top of the heart of every Malayalee.

    It was on 26 November  2018, when Malayalees wholeheartedly welcomed Zee Keralam. Within a short span of two years, the channel has become a favourite of Malayalam telly audience with a phenomenal growth securing 13 percent of the market share and climbed to the number two spot in prime time for 25 weeks in a row. A feat that is quite envious in the history of Malayalam television.

    Resonating the brand position, ‘Let’s Weave Wonders in Life’; the channel has been at the forefront of bringing a wide variety of programmes into their bandwagon for the last two years.

    The channel has started a slew of fiction and non-fiction programmes this year. Zee Keralam fictions are known to showcase progressive content that are rooted in the values of every Malayali home. The nonfiction shows are known to transform the lives of the participants as well as feature extraordinary entertainment on a large scale.

    With many blockbuster movies in their library, Zee Keralam has a strong entertaining line up that has grown in leaps and bounds over the last two years. As the channel steps into their forthcoming year, the brand is certain that they will stay true to their tagline – Neithedukkaam Jeevitha Vismayangal.

    Link to the Brand film: https://www.facebook.com/2013890732265019/posts/2837129069941177/?vh=e&d=n  

  • ITC Ltd.’s Sunfeast Caker celebrated 20th November as No Baking Day

    ITC Ltd.’s Sunfeast Caker celebrated 20th November as No Baking Day

    ITC’s Sunfeast, one of the most preferred consumer biscuits brand, announced expanding its footprint in the cakes category with the launch of a new sub-brand, Sunfeast Caker. The name Sunfeast ‘Caker’ is a manifesto, which speaks to every cake lover. The pandemic-led times brought to light/ witnessed the country’s enthusiasm for baking and their love for cakes, further resulting in an increased uptick amongst consumers for packaged cakes. To address consumers liking for their beloved cakes, Sunfeast Caker was launched in three formats including a first in the category, ‘Trinity’, reimagined bakery choco Swiss Roll and Layer Cakes. Each variant is presented in a trusted, safe and hygienically packed packaging, without compromising on the cake’s delivery of a superior sensorial experience. With this faith and confidence, Sunfeast Caker took the onus to observe The No Baking Day on 20th November 2020.  

    As a part of the launch campaign, the brand wanted to celebrate the efforts of Bakers across the country who have been baking fresh, delightful sweet treats. As a token of gratitude and appreciation to these makers/ creators, it collaborated with popular/acclaimed Bakers including Shivesh Bhatia , Chef Kirti Bhoutika, Ritika Jaiswal, among others in the community, who switched roles for a day to become a Caker, a quintessential characteristic of people who savour and indulge in cakes across moments of consumption. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker.  Being one of the newest innovations in the packaged cake category, the influencers also encouraged their followers to join the bandwagon of fun with them and celebrate a day dedicated to them with Sunfeast Caker. In extension to the launch, the campaign, was a befitting celebration of the baking community for the efforts and hard work that they put by the day to create recipes and content, to spread the joy of baking.  

    Speaking on this campaign Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “We hope that ‘No Baking Day’ gave Bakers across the nation an opportunity to step away from their daily baking chores and enjoy the signature treats we have crafted for their enjoyment alike. This initiative is Sunfeast Caker’s way of celebrating the hidden Caker in each one of us. A caker’s love for cakes transcends occasions, formats, sizes, shapes or flavours. It is this spirit that Sunfeast Caker endeavours to celebrate with our disruptive and signature offerings. By collaborating with the Bakers community, we wanted them to also meet the caker within and give themselves a breather to enjoy newer cake experiences which are crafted and baked with the same love as theirs. We hope our cakers can smell the love for unique, satiating and indulgent experiences which are locked in our air-tight packaging. The unique patterns and one of a kind choco drizzle textures are sure to delight their palettes, making No Baking Day a customary tradition to look out for, within the baker community”.    

     

     

     

     

  • Zee Telugu to premiere emotional thriller Penguin

    Zee Telugu to premiere emotional thriller Penguin

    MUMBAI: Prepare for goosebumps this Sunday evening as Zee Telugu will take you on a chilling journey with the world television premiere of the emotional thriller movie Penguin. Set in the sylvan surroundings of Kodaikanal, the film sketches the trauma of a mother and the lost son who is trying to fit in. The channel is all set to telecast the movie on 29 November at 5 pm only on Zee Telugu and Zee Telugu HD.

    Rhythm (Keerthy Suresh), a pregnant woman, still carries the guilt of letting down her son, Ajay, who has been missing for six years. The incident has reshaped her life, destroying her marriage to Raghu (Linga), but also leading her to her present husband Gautham (Madhampatty Rangaraj). Everyone, including the cops, believes the boy to be dead, but Rhythm will not hear anything of it. On a whim, against the advice of the doctor, she goes to the lake where Ajay went missing, and by quirk of fate, she manages to find the boy (Advaith). The questions loom large: where was he and with whom? Rhythm sets out to find the masked man before he preys on another child.

    Debutant director Eashvar Karthic sets up an interesting premise and traps the viewers into a journey of a character who is in deep sorrow, while Santhosh Narayan’s background score resonates with the mood of the film and adds that emotional quotient.

    Watch the spine-tingling journey of Rhythm on 29 November at 5 pm only on Zee Telugu and Zee Telugu HD channels.

  • CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

    CNN International to broadcast Turner Sports’ exclusive presentation of Capital One’s The Match: Champions for Change

    Turner Sports will present Capital One’s The Match: Champions for Change, a premier golf event with the World Golf Hall of Famer and crossover legends competing – Phil Mickelson, Charles Barkley, Stephen Curry and Peyton Manning.

    The event, to be held on Saturday 28th November from 2:30am – 5:30am IST at Stone Canyon Golf Club in Oro Valley, Ariz. will be broadcast globally on CNN International to a 373 million households and hotel rooms around the world.  Pre-match coverage will begin at 12:30am IST. TNT will exclusively televise the event in the United States of America. Bleacher Report will also provide exclusive live content leading up to and during the event on the B/R app.

    Capital One’s The Match: Champions for Change will uniquely contribute toward and highlight diversity, equality and inclusion at Historically Black Colleges and Universities (HBCUs). Through its association with the event, WarnerMedia will make donations to Morehouse College, Howard University, Alabama A&M, Hampton University and Winston-Salem State University, primarily helping to fund golf or sports journalism programs. Additionally, the four golfers have selected Jackson State (Mickelson), Tuskegee (Barkley) and Howard (Curry), along with Grambling State, Southern University of New Orleans and Lane College (Manning), to be the recipients of their donations.

    WarnerMedia, in coordination with Wheels Up, will also be contributing one million meals through Feeding America this holiday season, while using the platform of the event to help raise additional awareness and funding for hunger relief efforts.

    “Capital One’s The Match has become a franchise featuring some of the best in sports and entertainment, and we’re looking forward to this next iteration and the meaningful awareness it will raise for social change,” said Lenny Daniels, President, Turner Sports. “With Phil, Charles, Stephen and Peyton on the course, there’s sure to be no shortage of must-see moments, in addition to the important causes driving each athlete’s participation.”

    The competition format will be modified alternate shot match play with five-time Major Champion Mickelson teaming with Naismith Memorial Hall of Famer Charles Barkley, as they take on three-time NBA Champion Stephen Curry – a near scratch golfer – and two-time Super Bowl Champion Peyton Manning, who played a key role in his team winning the last edition of Capital One’s The Match. 

    Capital One’s The Match will once again feature a series of on-course challenges, aimed at driving additional funding for HBCUs. For each of those holes, there will be a minimum of $100,000 and up to $2,500,000 will be given to the schools if they are able to sink a hole-in-one. Additional information on these challenges will be shared leading up to the event.

    Live event coverage airing on TNT and CNN International will once again feature unprecedented access with all players having open mics throughout the entire competition, including the capability to communicate directly with other golfers and the broadcast commentators. Cart Cam will also once again be featured throughout the competition. The event will be closed to the public and tournament organisers are working with public health officials on competition and production logistics to ensure the event follows safety and health protocols. More information on the live production, including the commentator team, will be announced leading up to the event.

    The Stone Canyon Golf Club, owned by Mickelson Golf Properties, is considered one of golf’s preeminent desert settings and regularly ranks among the best courses in the country. Stone Canyon’s 18 uniquely designed golf holes are situated at the base of the picturesque Tortolita Mountains, offering views of the Santa Catalina Mountains in all directions.

    Turner Sports is proud to be working with a number of marketing partners to host Capital One’s The Match: Champions for Change. Capital One has been the title sponsor of The Match series since it began, and the company is returning to collaborate on a number of social, digital and broadcast integrations leading up to and during the live event. To learn more about the company and its commitments to change banking for good, visit https://www.capitalone.com/about/our-commitments/.

    Michelob ULTRA and Progressive Insurance will serve as a presenting sponsor of Capital One’s The Match. Cisco and DraftKings will serve as content integration partners, with AT&T, Callaway Golf, E-Z-GO, Stephen Curry’s OXIGEN Water and Wheels Up as associate sponsors of the event.

    The media agreement with WarnerMedia and Turner Sports was completed in partnership with SPORTFIVE, which represents Mickelson and is the tournament organizer. The event is being co-operated with Excel Sports Management.

    Capital One’s The Match: Champions for Change trailer: https://bit.ly/377zVI0   

  • Bikano promises taste & health in new snack offerings

    Bikano promises taste & health in new snack offerings

    NEW DELHI: FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons, keeping celebratory spirits ‘high’ amid the festive season.

    Under the brand name Treatos – an apt moniker signifying giving oneself a great treat – Bikano has positioned the multigrain products, named Chatak Masala and Tangy Tomato, as a healthier alternative to the conventional potato chips. Bringing together the goodness of an assortment of grains including rice, wheat, corn and pulses, the brand aims to give food lovers the crisp, crunch and taste of regular potato chips while also taking care of their nutritional requirements.

    In terms of flavour, whereas Chatak Masala caters to the taste of those with a craving for the hot and spicy, Tangy Tomato is a tomato-based mouth-watering offering for those with a palate for the piquant. Both the product variants have been launched at a convenient price point of Rs 5 only.

    “With more and more people increasingly becoming health conscious and wanting to opt for healthy and nutritious snacks, there has been a latent demand for healthy snack products which could be similar in taste and texture to the widely popular potato chips. We wanted to meet that demand by coming up with these two multigrain chips products. While Chatak Masala is a classic spicy savoury in a healthy form, Tangy Tomato again offers a nutritious alternative to traditional potato chips,” explained Manish Agarwal, director Bikano.      

    “Although Diwali has ended, the festive season continues right through to the end of this year. We wanted to participate in the prolonged celebrations by launching new products. What better than offering new products of healthy multigrain chips for our consumers,” he added.

    The two products are available through Bikano’s wide network of retail and modern trade outlets both within the country and outside. 

  • MN+ & Romedy NOW to simulcast Indian television premiere of Little Women

    MN+ & Romedy NOW to simulcast Indian television premiere of Little Women

    MUMBAI: Offering best of Hollywood movies to its viewers, MN+ and Romedy Now is all set to simulcast the Indian television premiere of Little Women, on 29 November, at 1:00 PM and 9:00 PM. An adaptation of Louisa May Alcott's 1868-69 two-volume novel of the same name, Little Women is a modern retelling of the original story and marks the 150 anniversary of the release of the book.

    Directed by Clare Niederpruem, the movie stars Lea Thompson, Sarah Davenport, Allie Jennings, Melanie Stone, Taylor Murphy and Elsie Jones. A contemporary narration of sisterhood, Little Women follows the lives of four sisters – Meg, Jo, Beth, and Amy March, detailing their passage from childhood to womanhood. The movie much like the classic fiction, is predominantly focused on Jo (played by Sarah Davenport), an aspiring writer living in New York, while back home in Massachusetts, her sisters carry on with their own lives. The film’s screenplay weaves together their past and present to show how they cling to optimism during harsh times and as they mature they face blossoming ambitions and relationships, as well as tragedy, while maintaining their unbreakable bond as sisters.

    The movie continues to celebrate the spunk, bravery and love of the March sisters and explores the theme of womanhood in today’s century.  

    Don’t forget to tune into MN+ and Romedy NOW on 29 November at 1:00 PM and 9:00 PM for the Indian Television premiere of Little Women.