ITV

Category: Press Release

  • King of Monsters ‘Godzilla’ to rule on HBO

    King of Monsters ‘Godzilla’ to rule on HBO

    MUMBAI: HBO will soon be home to the biggest, baddest and most terrifying monster of all time. Godzilla, the 2014 movie will premiere on Indian television on 23 May 2015 at 9pm exclusively on HBO.

     

    In 1999, Janjira nuclear plant supervisor Joe Brody loses his wife when the plant was mysteriously destroyed. Fifteen years later, Joe and his son US navy officer Ford Brody discover the truth behind the Janjira accident and are swept up in an escalating crisis when a “Massive Unidentified Terrestrial Organism” (MUTO) escapes from the plant to unite and breed with another female MUTO in San Francisco. With the creatures leaving colossal destruction in their wake, the survival of humanity is at the mercy of the King of Monsters – Godzilla!

     

    HBO is pulling out all stops to promote the movie on a gargantuan scale. Spotting Godzilla is a rarity and hence, the Spot Godzilla contest on the HBO official website asks fans to locate sightings of the monster across the world to win prizes. On Instagram, #OhMyGodzilla contest awards the fan with the most terrified selfie of encountering Godzilla. Lastly, viewers can also win prizes like X-Box 360 by tuning in to the repeat telecast of the movie on 31st May at 1pm and 9pm on HBO. The movie is also being promoted via HBO’s Facebook page and Twitter handle, print advertisements, multiplex branding, mobile advertising and digital disruptions on YouTube and Google ad words.

     

    Directed by Gareth Edwards, Godzilla is a co-production between Legendary Pictures and Warner Bros. Pictures, with the latter also distributing the film worldwide. Godzilla ranks amongst the top 20 highest grossing films of 2014.

  • Discovery Kids joins Narendra Modi’s Swachh Bharat campaign

    Discovery Kids joins Narendra Modi’s Swachh Bharat campaign

    MUMBAI: Kids channel Discovery Kids has received praise from Prime Minister Narendra Modi for its support to the Swachh Bharat campaign. In his tweet, Modi praised Discovery Kids’ initiative and expressed confidence that it will inspire many others to join in making India clean.

    Discovery Networks Asia Pacific executive vice president and general manager, South Asia & Southeast Asia Rahul Johri said, “It is a great honour to be appreciated by Respected Prime Minister Narendra Modi. Discovery Kids believes in entertaining and enriching the lives of children through its programmes and viewer initiatives. Discovery will spread the message of ‘Swachh Bharat’ through its portfolio of channels reaching over 270 million cumulative households across the length and breadth of India.”

    He further added, “Kisna is one of the favourite characters in Indian homes and I am confident he will attract young and old Indians in equal measure to further strengthen this movement.”

    Discovery Kids joined Prime Minister’s Swachh Bharat campaign by launching an on-air Public Service Announcement (PSA) for its young viewers to make India clean and beautiful.  Kisna, kids’ favourite character on television, encourages viewers to change their habits and keep their city clean. Kisna is seen calling upon the young children to inculcate good habits by not littering on the streets and using garbage bins to make India clean. Discovery Kids is reaching out to kids during the summer holidays to spread the message of Swachh Bharat with the loveable Kisna in malls and entertainment parks across the country.

  • &pictures rope in younger viewers with Toon-O-Mania!

    &pictures rope in younger viewers with Toon-O-Mania!

    Mumbai: & Tv brings good news for all the parents who are having hard time keeping their kids from playing outside under the scorching summer sun. What can be a better incentive to stay at home than getting to meet their toon idols?

     

    Understanding this, &pictures has crafted its programming keeping in mind their young viewers. Starting this Monday 18 May to 29 May, the channel brings Toon-O-Mania – a Hollywood animated movie festival which will air from Monday to Friday at 12 Noon.

     

    Animated movies can help develop children’s interest in learning different cultures, languages; enhance their social and physical skills. Moreover, an added advantage of family time spent together while watching a film gives a rise to family bonding as well. Understanding this, Toon-O-Mania offers, ten of the best animated flicks, beginning with Madagascar on 18 May. The film narrates an adventure of four animals from New York Central Zoo that wind up in the wilds.

     

    Next in the line on 19 May is the second movie in the series Madagascar 3: Europe’s Most Wanted. The Desperado stars Antonio Banderas and Salma Hayek come together, this time to entertain the kids in Puss in The Boots slated to air on 20 May. The viewers are in for a joyride with The Adventures of Tintin on 21 May  and the battle of loveable the ‘Dragon Warrior’ Po and Lord Shen in Kung Fu Panda 2 on 22 May.

     

    The following week’s lineup `starting from 25th May includes, Shrek, Shrek Forever After, How to train your dragon, MONSTERS V/S ALIENS and Megamind.

  • Sansui launches futuristic TVs; to spend Rs 80 crore on marketing

    Sansui launches futuristic TVs; to spend Rs 80 crore on marketing

    MUMBAI: Sansui, a leading Japanese consumer electronics brand in India, launched its advanced Curve 4K Ultra HD LED TV today. The new range which is part of Sansui’s robust plans of expanding its premium TVs product portfolio, was unveiled by Sansui’s partners and defending champions, Kolkata Knight Riders team players Gautam Gambhir, Yusuf Pathan, and Shakib Al Hasan.

    Launched ahead of IPL finals, Sansui Curve 4K UHD LED is targeted at millions of cricket fans in the country to bring to them the games in perfect picture and true-to-life colors, and multiply their entertainment quotient. On the occasion, the brand also introduced and showcased its other premium TV series such as 4K Ultra HD, Smart TV and Connect TV.

    Building on the premium product category, Mr. Amitabh Tiwari, COO, Sansui said, “Sansui is unleashing a new era of TV viewing by providing the ultimate immersive experience. Sansui understands the pulse of Indian customers and the new series is dedicated to their specific requirements that we aim to fulfill. From a fully loaded Curve TV to futuristic 4K and Smart TV, the new series has something for everyone. With these new product offerings, we aim to double our market share this year.”

    The new series launched by the brand, sets remarkable standards of picture and sound quality. The 4 series range of Sansui Curve 4K Ultra HD, Sansui 4K Ultra HD TV, Sansui Smart TV and Sansui Connect TV have globally passed significant quality norms of technology, performance and durability. With mesmerizing details and a cinematic experience that surrounds the viewer, one can dive into a whole new world of entertainment.

    Mr Venky Mysore, CEO & MD of KKR said, “KKR is a massively followed team and it has fans all around the world. For all those fans who are following KKR on TV, Sansui’s new innovation in Curve 4K television will give all them an opportunity to feel closer to the players. We hope that this partnership will continue to prosper.”

    Sansui’s Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape, and thus ensures that the viewer experiences brilliance from every angle. The images become deeper with the 3D effect and with the integration of 4K resolution, pictures are more realistic. Sansui 4K Ultra HD TV displays a resolution of 3840 x 2160 pixels, giving each image the maximum details one has ever seen. With its revolutionary IPS Display that sharpens pixels, one is not just watching TV, but is a part of every moment. Sansui’s Smart TV series helps to bring home the next generation of entertainment, as it enables Internet browsing, online interactive media, Internet downloading and on-demand streaming media at fingertips. Sansui Connect series is enriched with an in-built D2H system with HD transmission which offers TV viewing without external set top box and messy wire cables, giving zero signal loss and maximum audio and video clarity. All the 4 new series come with an MHL (Mobile High Definition) interface that allows seamless video streaming from Smartphones, tablets and other portable consumer electronic devices, while simultaneously allowing users to charge the device. Another unique feature available only in Sansui LED TVs is WHAM (Wireless Headset Audio Mode) which transmits audio signals over FM frequencies and allows one to use a mobile phone or music player as wireless headphones, so that one can enjoy the TV audio without disturbing others. Sansui will make available these 4 new ranges in the market by third week of May 2015.

    Mr. Tiwari further added, “I would also like to thank team KKR for unveiling the new range to our patrons. Our partnership with KKR provides us an ideal platform to not only engage with our customers but also bring the best to our viewers with our premium product ranges. Sansui aims to strengthen the partnership with KKR and wishes them all the best for the rest of the tournament.”

    Sansui will soon launch a 3600 advertising campaign spreading across all major mediums to build top of mind recall. The brand is planning to invest around Rs. 80 crores in promoting the new models to effectively reach out to the target audience and establishing the brand.

    Key Business Facts include:

    Sansui aims to double its market share this year
    Price range (MRP): Sansui offers a vast range of televisions which starts from Rs.11,990 and Sansui’s newly launched Curve Ultra HD LED TV range starts from Rs. 1,99,990 (MRP).

  • India News – Haryana to cedit Haryana police with ‘Shaurya Samman’

    India News – Haryana to cedit Haryana police with ‘Shaurya Samman’

    MUMBAI: The security and the well-being of a democracy largely depends on the valor of the bravehearts who enforce law and order to ensure the safety and all-round development of the society. Our nation would not have been this promising, had it not been for the ‘unsung heroes’ of our Police force putting their lives on the line every single day to protect us and make our society a better place to live in.

     

    To acknowledge the contribution of these men in uniforms who have shown exemplary courage and devotion in protecting our society, India News Haryana of iTV Network, one of the fastest growing news network in India, introduces ‘Shaurya Samman’, presented by RAS and co-presented by Su-Kam. Through this unique platform, the channel will pay homage to the individuals from the Haryana police force whose efforts have made not just Haryana but also India proud and have changed the lives of millions.

     

    The awards will adhere to a stringent selection process and the nominees will be further accredited by an eminent jury panel consisting of noted personalities like DGP, Haryana Y.P. Singhal, Senior Journalist Vineet Narayan, Retired Judge of Punjab and Haryana High Court Justice R.C. Gupta, Social Worker & Philanthropist Arvind Kr. Goel and India News Editor-in-Chief Deepak Chaurasia,.

     

    Award categories:

    • Outstanding Act of Bravery – Male
    • Outstanding Act of Bravery – Female
    • Award for Bravery (posthumous)

     

     

    • Outstanding Contribution in solving Case
    • Outstanding Effort to Save Human Lives
    • Outstanding Effort in Traffic Management
    • Outstanding Effort in Community Building
    • Outstanding Effort in Training and Research
    • Outstanding Expert of Cyber-Crime Solutions
    • Lifetime Achievement Award
    •  

    India News Haryana will felicitate these winners at a grand ceremony in Chandigarh on 21st May, 2015 in the presence of many dignitaries, leaders and celebrities from the Haryana region. Honorable Chief Minister of Haryana, Shri Manohar Lal Khattar will grace the ceremony as the Chief Guest.

     

    Speaking on this initiative, iTV Network managing director Kartikeya Sharma said, “The nation must not forget the supreme sacrifices made by our policemen who put the society before the self. This award by India News Haryana is an endeavor to express our gratitude to our policemen, who are seldom recognized by our society.”

     

    Adding to that, Deepak Chaurasia said, “We are delighted to acknowledge these unsung heroes of our country who relentlessly ensure the safety and security of the citizens. ‘Shaurya Samman’ is a tribute to their extraordinary contribution and unconditional support towards the welfare of the society.”

  • Frost and Sullivan to host “Digital Enterprise Transformation Summit 2015” in June

    Frost and Sullivan to host “Digital Enterprise Transformation Summit 2015” in June

    Mumbai:  Increasing high speed broadband penetration and social media along with digitization is driving many growth opportunities in the Indian market. An empowered and connected environment can increase efficiency and boost business profitability for enterprises. With the promise of such benefits, digital transformation is slowly becoming the top agenda for most organizations. However, as technologies are rapidly changing, the challenge faced by organizations is aligning their internal and external business needs to the next generation IT transformation.

    Frost & Sullivan will host its inaugural edition of the “Digital Enterprise Transformation Summit 2015” on June 18th at Hotel Le Meridien, New Delhi. The summit will allow business leaders, analysts, and experts to explore the possible opportunities in digital transformation and means to address the challenges. Frost & Sullivan’s analyst team will evaluate elements such as cloud, social, analytics, marketing automation, mobility, and collaboration.

    On the occasion, Frost & Sullivan, Global Innovation Center , Digital Media, Director, Vidya S. Nath said, “Digital transformation has evolved into a must-have strategy for enterprises across verticals in India. While digital platforms are a priority for consumer-facing sectors such as e-commerce, banking and financial services, medium and large enterprises in ICT, healthcare, etc., the manufacturing sector is also making fast strides to transform itself to embrace social, mobile, analytics and cloud (SMAC). Such transformation can help businesses gain significant efficiencies while boosting their revenue. However, such initiatives can fail without informed decisions aligning operational goals with business implications.”

    At the summit, Frost & Sullivan will release a whitepaper on Digital Enterprise Transformation and share key findings in terms of growth areas, leading market participants, and successful case studies from banking, healthcare, and IT. The summit will also have insightful keynote presentations on the roadmap for next generation IT automation in enterprises, and include collaborative panel discussions on the significance of cloud computing and leveraging advanced analytics to derive insights on customer engagement.

    In addition, the summit will include strategy workshops for CXOs to empower them in critical decision-making tools, methodologies, and best practices to accomplish growth in today’s highly competitive market. It will also present an opportunity for the participants to interact with Frost & Sullivan’s industry experts such as Mukul Krishna, Senior Director, Digital Media;  ICT Practice, Industry Manager,  Thejaswi Parameshwaran;  Vidya S. Nath, along with others, to examine a 360-degree perspective on their digital strategy in enterprises, as well as global and regional Mega Trends that will govern the market growth in the near future.

  • Culture Machine launches Intelligence Machine

    Culture Machine launches Intelligence Machine

    MUMBAI: Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform.

     

    Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis.

     

    Commenting on the launch, Culture Machine CEO and co-founder Sameer Pitalwalla said, “Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology”.  

     

     “We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format’s that resonates with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a “moneyball” for content for brands & publishers”, added Culture Machine COO/CTO & co-founder Venkat Prasad.

     

    Intelligence Machine’s key features include:-

     

    ·         Identifying a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media.

     

    ·         Benchmarking the brand against its industry on digital media and giving them a recipe to improve its standing.

     

    ·         Discovering successful content formats for an audience segment in a given industry and topical trends in relation to them.

     

    Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content.

     

    Culture Machine’s engineering team includes senior data scientists and some of the best software architects in the industry.

     

    Culture Machine has offices and studio facilities in Mumbai, Delhi, Pune and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore. 

  • Shweta Kawatra plays loveguru in #fame Bollywood

    Shweta Kawatra plays loveguru in #fame Bollywood

    Mumbai: Actress Shweta Kawatra of Kahani Ghar Ghar Ki fame makes her digital debut as loveguru with her new show Sawaal-e-ishq on #fame Bollywood. On her first episode, Shweta had a heart-to-heart with her audience, revealing the the magic of love at first sight. Armed with the arrow of cupid, Shweta’s show is already garnering positive reviews, thanks to the traditional nuances she brings in with her modern outlook to relationships.

     

    When asked about her new venture on digital space, Shweta says, “I am excited to start my digital journey with #fame and Sawaal-e-Ishq. Today, internet is the most influential medium and the idea of becoming a ‘loveguru’ on this space will help me connect with my audience on a mass scale. The show allows me to connect with the youth who are often confused about their love, life and relationships. I am happy to don a new hat and help them crusade through the matters of their heart.”

     

    Shweta has no qualms about getting up and personal with her audiences over whatsapp chats as well, where she is available from the number 7738376667. Therefore, if you are love sick and beating your head over get the unforgettable love knots, don’t hesitate to ask for Shweta’s advice in  Sawaal-e-Ishq with Shweta on #fame Bollywood.

  • Srinivasan Swamy, Ramesh Narayan declared IAA Champions at IAA Inspire Awards

    Srinivasan Swamy, Ramesh Narayan declared IAA Champions at IAA Inspire Awards

    MUMBAI: The International Advertising Association has announced its 2015 IAA Inspire Awards winners and will be making presentations at the inaugural 2015 IAA Awards Gala Dinner, immediately following the Leadership Forum on 18 May at the InterContinental Hotel, Park Lane, London.
     
    The IAA Inspire Awards were created to celebrate IAA members who have:
     
    •Achieved leadership excellence and contributed their vision, ideas, efforts and services to the advancement of the International Advertising Association.

    •Contributed their professional expertise and inspired the marketing communications industry locally, regionally and globally.

    •And pays tribute to the lifetime achievements and services of leaders in the IAA and their contributions to the global marketing communications industry 

    The two Champions who have been recognized from India and will be honored in London are Srinivasan Swamy Chairman R K SWAMY BBDO and President, India Chapter IAA, and Ramesh Narayan, an industry veteran and Hall of Fame awardee at the IAA Leadership Award in 2014.

    Heather Leembruggen, Chairman of the IAA Inspire Awards commented, “This year the IAA is proud to initiate the IAA Inspire Awards to salute the leadership and vision of our members and their achievements on the world stage. Our global footprint in over 40 countries worldwide gives IAA members the scope and scale to make a significant contribution towards stimulating, enhancing and building the marketing communications industry worldwide.”
     
    Faris Abouhamad, IAA Chairman and World President stated, “Our IAA Champion Inspire Awards recognize those with longer, distinguished service to the association and the industry as demonstrated by those receiving the awards.”  

    Srinivasan Swamy said, “These awards are a validation of the active and meaningful role the India Chapter of the IAA has been playing as the leading industry association of its kind in the country. Ramesh and I will accept these awards on behalf of the entire team at the India Chapter.”

  • Jodha Akbar completes 500 episodes

    Jodha Akbar completes 500 episodes

    MUMBAI: Zee TV’s historical magnum opus Jodha Akbar completes a glorious run of 500 episodes and the entire Mughal empire was seen rejoicing and celebrating this milestone on the sets of the show.  The show began with a ruthless Mughal emperor Akbar (played by Rajat Tokas) marrying a Rajput princess – Jodha Bai (played by Paridhi Sharma) and traced the journey of how Jodha, with her power of love and humane qualities, softens the hrd edges of the Mughal emperor’s fierce personality. It has followed how two strikingly different personalities fall in love eventually. The show currently focuses on their journey as parents of the adolescent Salim and his iconic love story with courtesan Anarkali and the evil forces trying to work against Emperor Akbar.

     

    The cast and crew of the show called in for a grand celebration on the sets.  A cake cutting ceremony followed by a lot of cake smashing saw the actors along with the crew of the show having a blast. It looked like young Salim, played by actor Ravi Bhatia was the favourite prey for all the smashing.

     

    Ruling the hearts of its audiences, the show is one of the most loved costume dramas currently on Indian Television and has been running for over a year now.. With fans in India and abroad, the show has paved its way into the hearts of millions of fans all over the globe, making actors Paridhi Sharma (Jodha) and Rajat Tokas (Akbar) household names.

     

    Sharing her excitement Paridhi said, “”It feels great to have completed 500 Episodes! It requires a lot of hard work, endurance and Jodha Akbar is a unique show with requirements quite different and sometimes trickier than your usual shows. But the show has managed to strike a chord with the audiences since it’s beginning and we all are very happy that we have reached this milestone.  I am really grateful to all our fans for showering us with so much love. It’s been a beautiful journey and I hope we celebrate many more such milestones!”

     

    With its gripping storyline, the show has managed to hold the interest of its audience right since its launch. The show will now see the entry of the devious Laaboni (played by Melanie Pais), who with her black magic on Akbar will enter the Mughal palace to wreak havoc in their lives.