ITV

Category: Press Release

  • Zoom ‘Turns On’ its OOH blitzkrieg

    Zoom ‘Turns On’ its OOH blitzkrieg

    MUMBAI: Close on the heels of its new brand overhaul and sizzling fresh content line-up, Zoom recently adopted a high visibility 360 marketing campaign that uses rich mix of media targeting key demographics in focus markets. As part of its marketing initiative, it has wrapped up an entire gleaming, sleek air-conditioned train – both, exterior and interior -on the ultra-modern Mumbai metro line with the channel’s uber-cool logo, ad creatives and colours. In addition to the Metro train-wrapping in Mumbai, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities.

     

    Each day, the Zoom Metro train does 38 runs between Versova and Ghatkopar, taking the brand across 12 stations. The two-week long campaign, is reaching lakhs of people in the city. The number of footfalls in a Mumbai metro is estimated around 4 lakh people.

     

    Shantanu Gangane, Head of Marketing – Times Now, ET Now & Zoom at Times Television Network said, “Bollywood is a big driver of our content mix. Zoom is recognized for providing an authentic, credible connect with Bollywood. Bollywood always towers over popular imagination; it has epic scale, and is truly larger than life. And our OOH campaign too promises to be unique and showcase innovation, our idea was to make Zoom’s marketing communication

    visually striking keeping in line with the complete brand overhaul and a change in the look and feel of the brand. We saw the sleek and ultra-modern Mumbai Metro train service as a great brand fit for the content and personality of Zoom, which delivers the most premium audiences to brands and advertisers.  So it is be-fitting that our brand Zoom literally rides a metro train.”

     

    Five creatives for the visually striking OOH campaign were conceptualized and designed keeping in mind Zoom’s brand keywords, youth-focus and trendy content line-up by Famous Innovations. They feature the channel’s brand ambassador – one of India’s best female actors and recipient of two National Film Awards, a diva with stunning good looks, an enviable style sense, an unique personality and reigning ‘Queen’ of Bollywood – Kangana Ranaut! The campaigns capture a different essence of Kangana and a unique brand dimension.

     

    During the re-launch of the brand, the week saw never seen before innovations in trade media helping Zoom capture a high share of voice using high impact innovations in both offline and online media. Zoom designed a song and a music video which was shot by legendary international director, Harvey Brown, who specialized in larger than life musicals to amplify its

    brand messaging. A fantastic song was recorded, composed by Sachin- Jigar, the flavor of the season and sung by Anuskha Manchanda. The video, titled Hotel Zoom was unveiled on the launch day across platforms and to drive engagement on social media. The song is being promoted heavily on television, radio, social media and is also live on all pan-India telecom

    operators by way of Caller Ring Back Tones (CRBTs).

     

    Additionally, digital media saw countdowns, live tweets, a live telecast of the launch event via Periscope, content promotions across all platforms leading to Zoom announcement trending nationally on Twitter. The hash tag for the campaign #TurnOnZoom received over 250 million impressions on Social media while more than 40,000 tweets were generated within a short-span of three weeks. There were around 6 million interactions on social media during this period. The channel, in order to engage with the internet-savvy generation, also ran a contest wherein the users were requested to sing and record Zoom Anthem on Dubsmash and post the video on Twitter, to win iPhone6.

     

    As for radio, Zoom tied up with radio stations in 13 cities. These radio channels played Zoom Anthem regularly for the mentioned period.

     

    Zoom also conducted extensive branding in top media agencies to create buzz among the media buyers and also arranged to send surprise doughnuts on a Monday morning to sweeten their day.

  • BARC India wins the ‘Make In India Award for Excellence – 2015’

    BARC India wins the ‘Make In India Award for Excellence – 2015’

    MUMBAI: At a function in Ahmedabad today, Team Make In India conferred the ‘Make In India Award for Excellence -2015’ to BARC India.

     

    A JIB, launched in April 2015, BARC India is extremely happy to be the recipient of this prestigious award in its year of launch itself and that too in the first year of the Award’s institution. Attended and inaugurated by Kalraj Mishra (Cabinet Minister) and Chief Guest and Shri. Govindbhai Patel, MOS for Science and Technology, the event took place at Mahatma Mandir, Gandhinagar, Gujarat (Venue for Vibrant Gujarat).

     

    In its pursuit of measuring “What India Watches”, this early recognition and first Award – is inspiration for Team BARC India which is focusing on its ‘Make In India’ belief through its locally manufactured ‘BAR-O-meter’ at 1/6th cost of globally available meters thus providing scalability in future for robust and accurate data for generations to come.

     

    Team BARC India, thanks all its stakeholders, associates and executives along with members of its Technical Committee, Board of Directors, the apex bodies of IBF, AAAI, ISA and the Government of India and Prasar Bharti for their combined support and help in building the World’s largest television audience measurement system.

  • Thums Up’s tribute to real heroes of nation receives 1 million views

    Thums Up’s tribute to real heroes of nation receives 1 million views

    MUMBAI: Thums Up, India’s iconic soft drink brand marked the country’s 69th Independence Day with a tribute to the nation’s Real Heroes and the country used this film as a platform to express its love a million times within 48 hours.

     

    Set against the diverse cultural and regional canvas of India, the film captures the journey of a young Indian soldier as he travels from his military base to his home in Kerala, making one stop in his journey to the martyrs’ home to deliver the news of his martyrdom, personally. The narrative navigates through a string of anecdotal situations of various people he meets during his journey on route to the heart wrenching moment when the young soldier finally reaches the martyr’s family. The film concludes with the soldier enjoying a happy moment with his family before an alert is commissioned to all soldiers cancelling all vacations and an order to report to basecamp. Through the soldier’s journey, the film captures the diverse locations and myriad of cultures in India, while reminding the audiences about the unparalleled perseverance our brave soldiers display every day.

     

    Speaking about the campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India and South West Asia said, “Thums Up has always stood for strength and a spirit of inspiration. We believe that real heroes are the ones who have inner strength and compassion. This independence day, we wanted to celebrate the protectors of our independence, the ‘True Heroes’ of our nation. We wanted to salute the sons of the soil for their undying spirit and indefatigable courage.

     

    He further added, “It gives us great joy that the effort has received such a heartwarming response. In just 48 hours, the film has been seen over a million times on social media; a clear reflection of the nation’s love, appreciation and respect for the real heroes who keep us safe, everyday.”

     

    Conceptualized by Qyuki Digital Media Pvt Ltd. and Asylum Films, the Digital Film and its music has been created by Dhruv Dhanekar of Wah Wah Music.

     

    Commenting on the film Samir Bangara, Co-founder and MD of Qyuki.com said, “This film is special at many levels. Both the Director, Razy Ghai and I grew up as armed forces kids and that was a big inspiration for the script and execution of the film. We are proud to be working with one of India’s most iconic brands Thums Up, to salute the true heroes of our country.”

  • Aapka Colors partners with Salim Sulaiman Live 2015 North America Tour

    Aapka Colors partners with Salim Sulaiman Live 2015 North America Tour

    MUMBAI: Aapka Colors, the flagship general entertainment channel of Viacom18 Media has partnered with Live Concert World, an International institution founded in North America with over 10 years’ experience in managing entertainment talent and world tours, for the upcoming Salim Sulaiman Live 2015 North America Tour. As part of this association, Aapka Colors will be the official media partner of the concerts being held at multiple locations across North America.

     

    Organised by Live Concert World, the Live 2015 North America Tour will feature Bollywood’s leading music composer duo Salim-Sulaiman as they jointly embark on their second North America tour in September 2015. Catering to the Indian diaspora across North America, AAPKA COLORS will partner with the concerts as they will take place across major cities in USA and Canada including Dallas, Memphis, Calgary, Chicago, Vancouver and Toronto.

     

    Commenting on the partnership, Anuj Gandhi, Group CEO – IndiaCast said, “Music is a core element in world entertainment and music composers like Salim and Sulaiman are performers whose relationship with music is evident in every endeavor they undertake. AAPKA COLORS offers wholesome viewing avenues for the family which has made the channel a one-stop destination for viewers. Our partnership with Live Concert World is a step towards realizing our promise of associating with quality content reaching out to Indian film and music lovers across North America.”

     

    Adding further, Salim and Sulaiman said, “We are thrilled to be working with one of the strongest Indian entertainment companies in the world. We know that this will get us another step closer to our fans in North America.”

     

    The Salim Sulaiman Live 2015 North America Tour is a month-long musical siesta which will kick off in Dallas, TX (USA) on 5th September and reach its pinnacle with a power-packed culmination in Toronto (Canada) on 26th September, 2015.

  • Discovery Channel to complete 20 years in India on 15 August

    Discovery Channel to complete 20 years in India on 15 August

    MUMBAI: Discovery Channel will celebrate the completion of its 20 years in India with a special line-up of its most iconic programmes on August 15 and 16, from 8 AM to 6 PM.

     

    The weekend 20-Year Celebration Marathon will cover the wide spectrum of Discovery genres such as natural history, science, technology, adventure, wildlife, survival and engineering which have entertained the viewers across the urban and rural landscapes. The special line-up will also feature the finest India stories, further enriching the television viewing experience.

     

    Throughout the last 20-years in India, Discovery Channel has demonstrated its commitment to satiate the curiosity of viewers by showcasing them some of the most fascinating stories from the past, current and future; breathtaking locations across geographies, continents and universe; and astonishing and most passionate personalities from across the world.

     

    A testimony of the reach and popularity of the channel, Discovery is today watched in five languages in India including Hindi, English, Tamil, Telugu and Bangla, from the biggest cities to the smallest village, across digital and analogue platforms.

     

    The surge in Discovery’s popularity and ratings in India is also a strong indication of the changed viewer habits and preferences, the rising aspirations of a young country and an inherent demand for enriching entertainment. Another indicator of its popularity with the youth of India – Discovery has built a distinct community of 7.4 million fans in India on Facebook.

     

    Rahul Johri, EVP & GM-South Asia, Discovery Networks Asia-Pacific said, “Discovery Channel has had a life changing impact on millions of viewers in India. The tremendous affection that it enjoys in India continues to fuel our passion to relentlessly push the boundaries of factual entertainment and uncover the finest stories from across the world. On this occasion of completing 20 great years in India, on behalf of the entire team, I would like to express our gratitude to the viewers and clients who have expressed their admiration through this remarkable 20-year journey.”

     

    Discovery pioneered the factual genre in India on 15th August 1995 and introduced a refreshing new wave of programming and completely changed the viewer expectations from television. Mirroring the growth of the Indian television industry over the last 20 years, Discovery has refreshed its content offerings at various intervals while maintaining its core brand promise. Anticipating the changing needs of the viewers, it introduced new and exciting genres over this period such as technology, forensic, survival and adventure to deepen its relationship with viewers. Today, the India content is a significant new addition to its existing programming portfolio.

  • POGO celebrates superhero Mighty Raju’s birthday on Independence Day

    POGO celebrates superhero Mighty Raju’s birthday on Independence Day

    MUMBAI: For the first time ever, POGO is celebrating the birthday ofMighty Raju – the youngest and latest franchise from the channel. This Independence Day, tune-in to POGO for a day-long celebration replete with new movies, episodes and specials and a fantastic contest that will give children a chance to feature on TV with Mighty Raju.

    On 15 August 2015, the birthday bash begins with a brand new episode called Mighty Raju Neuralizer Attack at 11:00AM, followed by the premiere of Mighty ka Mighty Attack movie at11:30AM. In this new movie, Mighty Raju must save Aryanagar from the evil Gazin who resides in the city below Aryanagar, called the Valtra. That’s not all! Get ready to see Mighty Raju groove on a brand new birthday song and defeat villains in new specials lined-up across the rest of the day.

    To top it all, POGO is giving one lucky fan a chance to feature with Mighty Raju in an movie on POGO. All kids have to do is participate in the Happy Birthday Mighty Raju contest on 15 August 2015

    from 11:00AM  onwards and answer some simple questions. There are also exciting gadgets up for grabs.

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  • #fame celebrates Independence Day with new rendition of Vande Matram

    #fame celebrates Independence Day with new rendition of Vande Matram

    MUMBAI: It’s been over 100 years since Bankim Chandra Chatterjee wrote our national song- Vande Matram and it continues to ignite the patriotic Indian within us. This Independence Day #fame joins hands with Sarod Maestro, Padma Vibhushan- Ustad Amjad Ali Khan, and his sons-Amaan Ali Khan, Ayaan Ali Khan to recreate the magic of Vande Matram on Sarod in an instrumental music video.

     

    #fame CEO Saket Saurabh said, “#fame is extremely proud to be associated with Ustadji and his sons.  We are particularly happy with this collaboration because every Indian has grown up listening to Vande Mataram and this rendition is truly soul stirring.”

     

    The new instrumental version has a fresh appeal, while Sarod continues to give a classical traditional touch to the song. The video is presented by #fame; Asia’s premier talent led digital entertainment and is trending on social media with the hashtag- #ProudlyVandeMatram.

     

    In 2002, BBC World Service conducted an international poll to choose ten most famous songs of all time. Around 7000 songs were selected from all over the world. A version of Vande Mataram, was ranked second.

  • ‘The X Factor’ Indonesia attracts over 6 million votes on Google search

    ‘The X Factor’ Indonesia attracts over 6 million votes on Google search

    MUMBAI: The second season of the Indonesian version of The X Factor is celebrating huge success having received over six million public votes through the groundbreaking partnership with Google. The X Factor Indonesia is just the second TV show in the world to use the Google Search voting platform after American Idol, produced by FremantleMedia North America, introduced the Google Search voting platform in 2014.

     

    Audiences across Indonesia tuning into the The X Factor live shows were given the opportunity to vote for their favourite performer directly from Google Search. The introduction of the Google Voting has led to increased interactivity through mobile and tablet devices and has resulted in a steady rise in voting numbers week on week – from an initial 700,000 votes to peaking at just over six million after the most recent show.

     

    Ferry Firdaus, Head of Brand Partnership and New Media, FremantleMedia Indonesia, said, “The Google voting platform has proved to be incredibly popular with viewers of The X Factor. This innovative new voting platform is a landmark first in Indonesia and its introduction enables fans of the show to further connect to the series as well as offering a way to get closer to the action.”

     

    Fabian Dharmawan, Head of Operational Production RCTI, said “With Google vote we are responding in the fastest ever growing mobile-based interaction. We are pleased to have Google vote in The X Factor Indonesia to cater digital trends to our loyal The X Factor voters.”

     

    James Rothwell, Head of Social Marketing, Google Asia Pacific added “We are incredibly excited to bring the Google Search voting platform to Asia, and have been delighted by the results and feedback we have seen so far. The X Factor Indonesia was a natural partner to launch with, and we hope that voters will continue to turn to Google to keep their favorite contestants in the show.”

     

    With numerous award-winning apps and games, and millions of fans and followers of its brands on social media around the world, FremantleMedia has long been a market leader in introducing new ways for audiences to engage with TV programmes in the second screen and social media.

  • IBC2015 Conference to examine ‘The Future of Media in an Age of Disruption’

    IBC2015 Conference to examine ‘The Future of Media in an Age of Disruption’

    MUMBAI: The IBC Conference is an unrivalled global destination for networking, discussion and debate, presenting a mix of visionary keynotes, panel discussions and master classes with the most influential thought-leaders and innovators in their fields. With the rapid convergence of broadcast, IT and telecoms, this year’s conference theme ‘The Future of Media in an Age of Disruption’ provides the forum to explore new strategies, gain insight into business disruptors, chart future technological progress and examine how the industry can seize the new opportunities being created by the explosive growth in the consumption of TV and video content on smartphones, tablets and laptops.

    Each day of the conference will address the myriad issues facing the industry, prefaced by a keynote address that will set the stage.  Attracting top-level executives, technical experts and visionaries from over 170 countries, with business interests spanning the full spectrum of content creation, management and delivery, as well as emerging markets and key industry disruptors, the conference ensures valuable access to insights and contacts.

    The opening IBC Forum session, ‘Broadcasting in an Age of Challenge’, will reveal how four top media power houses are solving the challenges they face. Fran Unsworth, the first woman to run the BBC World Service, will explain how she plans to use technology to expand despite squeezed budgets and well-funded opponents such as Russia Today and China Central Television. David Butorac, who runs 146 pay TV channels in the Middle East and North Africa will show how quality content always wins in the end. Philip Luff, Managing Director UK and EMEA for Scripps Networks Interactive will explain how the Knoxville, Tennessee company is expanding around Europe – the latest deal winning control of Poland’s TVN. The big online players such as Google and Amazon are increasingly expanding into internet television with Amazon’s deal with Jeremy Clarkson of Top Gear fame simply the latest. In the shock of the new the three “traditional” broadcasters in the opening conference session with be joined by Thomas Riedl to explain Google’s latest forays into TV. Riedl is head of Android TV Global Partnerships at Google in California.

    In Thursday afternoon’s keynote ‘Is TV facing up to the Internet Era?’ Andrew Neil will be posing the big questions to industry leaders most affected by the connected era. How will the TV industry transform itself to ensure it delivers on this internet era of television? Will new entrants with no legacy but an internet background take over? How fickle is the TV consumer and just what are the positions of leverage to combat the players with nothing to lose and everything to gain?  With the future of all video delivery shifting towards IP, is the internet a distribution system capable of delivering to everyone, in high quality, the TV experiences they demand? And who ultimately pays for that infrastructure, given the recent moves in the Net Neutrality debate. In the meantime, how well are broadcasters, platforms and content owners embracing the big issues of content rights as the EU looks towards a Digital Single Market?

    As media companies face an increasingly fragmented viewing environment, the keynote ‘Programming With Global Ambition’ promises to offer valuable insights into how one of the biggest players, Discovery Communications, is tackling the future and redefining its business models. Discovery’s extensive digital portfolio includes leveraging its global channels and content to live broadcast and stream to consumers on all manner of platforms. The international business run by JB Perrette, President of Discovery Networks International, is key to the company’s future. Today, Discovery reaches 3bn subscribers around the globe with an average of 10 channels in each of its 220 countries and while it operates predominantly pay TV channels it has branched out into advertiser-funded channels both through the acquisition of the SBS channels in the Nordic region and FTA launches of some of its pay brands in markets like Italy and Spain. In 2014 it purchased sports channel Eurosport, with a reach across both Europe and Asia and in a deal with John Malone’s Liberty Global, purchased TV production company All3Media. 

    Sling TV’s CEO Roger Lynch will speak in Saturday’s keynote ‘Over the Top Comes of Age’ to discuss how Sling TV (part of DISH) is pioneering the next-generation TV service.  Consumers’ appetite for online-delivered video is growing and some iconoclastic broadcasters, pay TV platforms and content providers like HBO, the UK’s Sky TV and DISH in the US are following (and trying to better) the Netflix model by creating streaming services to satisfy the demand for multiple-device TV. 

    Sunday will see BT TV Managing Director Delia Bushell discussing how BT sees the future, how the broadcasting model is changing and how communications technology will evolve in the session ‘Telcos Tune Into Broadcasting’.  BT Sport and BT TV products are shaking up the competitive landscape for TV and communications services in Europe. Having agreed to pay ?7.6m for each of the 12 Premier League games it will air exclusively from 2016, BT is taking its TV business seriously and through integrated broadband, TV and phone packages it’s trail blazing how a 21st Century Telco looks. The ?12.5bn agreement to purchase mobile operator EE in February this year adds another platform to BT’s ambition to offer content and services across devices. 

    IBC’s key streams are structured to allow delegates to navigate the conference with ease and maximise time at the show. The key themes discussed each day are seen through the lens of the different streams, each providing a unique angle and focus – be it technical, strategic or operational. Streams for 2015 include: Advances in Technology, Business Operations, Content Innovation, New Disruptors, Strategic Insights as well as the free to attend streams: Industry Insights and the IBC Big Screen Experience.

    The IBC Rising Stars Programme offers a new generation of students and young professionals who want to join the content and media industry the chance to experience the realities of these sectors. A free-to-attend event, students, graduates and new entrants to the industry will have tailored and exclusive conference sessions tackling topics that really matter to young professionals. Delegates will get to see the latest technology and learn about how the industry is developing.  They will meet established, successful and highly influential industry figures, as well as some of the brightest and most ambitious young entrepreneurs working in the industry today. They will have exclusive opportunities to interact with a huge and varied number of people: all experienced, knowledgeable and keen to communicate with a new generation.

  • Discovery Kids & Creative Children Media to host India’s largest kids event

    Discovery Kids & Creative Children Media to host India’s largest kids event

    MUMBAI: Discovery Kids along with Creative Children Media, presents India’s largest kids and family event – World Children Expo 2015 (WCE) from 14-16 August at Ambience Mall, Gurgaon. The 5th edition of the expo will bring fun, games and a lot of excitement for kids and families. India’s favourite superhero Kisna will do special performances at 2 pm, 4 pm & 6 pm each day.

     

    Kids can visit Kisna’s hometown of Anandnagri and enjoy Kisna themed activities where attractive fun and games zones have been created. They will get to meet and interact with Kisna as he will make a special appearance enthralling his fans. There will be exciting contests, interactive games and exclusive Kisna gifts offering a complete immersive experience from the storyboard of the popular series that is currently airing on Discovery Kids.

     

    Rajiv Bakshi, Vice President Marketing (South Asia), Discovery Networks Asia-Pacific said, “Kisna has gained immense popularity across India. At World Children Expo 2015, the young fans of Kisna will get a chance to meet their beloved hero and create wonderful memories.”

     

    At WCE 2015, Discovery Kids will be recreating the enchanting stories of Anandnagri with Kisna along with his friends Radhika, Suddi, Ballu and Toto who battle the evil Raja Durjan. The stories narrate Kisna’s zeal to save the village and its citizens from the atrocities by the greedy Raja Durjan and his accomplice Trikaal.

     

    Kids can also watch new episodes of Kisna on Discovery Kids at 2 pm and 6 pm every day.