Category: Press Release

  • Looking for a new job? Kool Kanya invites you to attend these workshops to help you find greater opportunities!

    Looking for a new job? Kool Kanya invites you to attend these workshops to help you find greater opportunities!

    In the aftermath of the COVID-19 pandemic, over 4 million young professionals lost their jobs. This staggering figure calls for both government and corporate bodies to adopt large-scale measures to generate job opportunities for the youth, and keep education and training on track to avert further harm to the country's workforce. The pandemic has been particularly hard on young women, younger youth and youth in lower-income segments. Young people are concerned about the future and their place within it. 

    Kool Kanya, a career-building platform for women, has taken up the initiative of  providing knowledge and support with respect to resumes, cover letters and essentially, the entire job hunt process. They have assembled a list of reputed specialists to conduct workshops on various topics that would be beneficial to a lot of people looking for guidance in the unprecedented current scenario. Planning higher education overseas, creating a resume using apps like Canva, drafting the perfect cover letter, how to make a great first impression, using LinkedIn to get noticed by recruiters and giving an interview with supreme confidence – these are topics on which some experts will hold extensive, informative sessions in order to aid young professionals put their best foot forward when it comes to finding suitable job openings.

    Talking about the initiative, Vanshika Goenka, Founder, Kool Kanya said, "Ever since the pandemic hit and the lockdown was announced, several companies across sectors have taken to job cuts, along with salary reductions and leave without pay. The youth have been grappling with these issues, struggling to hold on to their careers that for most, are hanging by a thread. Young women especially lack the networks and access to expertise that can give them the confidence to keep charging ahead. That is why we decided to organize these workshops, once each week, and offer support to budding professionals to get them back on the wagon." 

    "Salaried jobs, once lost are hard to retrieve especially amidst a crisis like the one we are facing. As the nation started opening in a phased manner from June, some jobs came back. But the recovery was largely in informal jobs. It is time we work in tandem to bring back normalcy in the job market and we believe one of the major steps to achieving this is readying the workforce for a new, remodeled system."

    Also, as we now live and work in globally interdependent communities, infectious disease threats such as COVID-19 need to be recognized as part of the workscape. To continue to reap the benefits from global cooperation, we must find smarter and safer ways of working together. Organizations will also appreciate the cost-savings of replacing full-time employees with contractors who can stay connected digitally.

    In light of this anticipated shift, we have begun to understand how the COVID-19 quarantines that required millions to work from home affected job opportunities, work productivity, creativity, and innovation. Thus, workshops and knowledge-sharing sessions such as these can go a long way in helping young women upgrade and optimize their professional journey.

  • Finding the right fit ‘Feels So Fine’, says Wacoal in new ad

    Finding the right fit ‘Feels So Fine’, says Wacoal in new ad

    NEW DELHI: Japanese lingerie brand Wacoal has launched its first digital and television advertisement campaign in India. The ‘Feels So Fine’ catchphrase of the new ad campaign emphasises on the incredible feeling of fulfilment brought by a pair of perfectly fitted lingerie, making a woman feel beautiful and confident from within. With India being a priority market, through this initiative the brand aims to strengthen its connect with the Indian audience and penetrate deeper in the country.

    Appealing to modern women by demonstrating Wacoal’s commitment to providing innerwear that caters to their requirements, the ‘Feels So Fine’ campaign manifests the incredibly sensorial experience of finding the right fit. 

    The TV ad has been released in a 20-second format and the digital version as a 60-second film. The campaign will be guided by an intensive cross-platform marketing strategy to engage with the consumers including an aggressive digital approach to reach out to a larger audience followed by some key on-ground activities such as the ‘Can Your Best Bra Feel So Fine’ challenge. The initiative will encourage women to bring forward their best bra and we are confident about finding an offering from Wacoal that feels better.

    Pooja Merani, business head, Wacoal India business head Pooja Merani said, “We have had an exciting journey so far and are thrilled to be moving forward in a new direction with the launch of Wacoal’s first advertisement campaign ‘Feels So Fine’ in India. We have launched this campaign across digital and television platforms with the aim of representing our long-standing pledge and philosophy to create lingerie that makes women feel their best and unique selves, always. The new campaign echoes this sentiment and is rooted in the sensorial experience of finding the right fit and how it can make a woman feel beautiful and extraordinary, just the way they are. We are constantly working towards innovating our products with the objective of providing superior quality fits and contemporary designs for the modern woman of today and we are confident the campaign will be instrumental in establishing stronger ties with our target consumer base.”

    McCann WorldGroup India VP Suchismita Ganguli said, “We have always had our ears to the ground and echoed the sentiments of the evolving woman consumer. When it comes to lingerie, consumers today are quite demanding. They are looking for the perfect fit, comfort, right support, contemporary designs and varied silhouettes – they want it all. But finding the right bra is more than all of this. It is about how a woman feels when she slips into that piece of lingerie. This is exactly what Wacoal offers – through this brand campaign, we are interacting with women who constantly seek finer experiences in life.”

    Wacoal’s network in India is currently located across 22 exclusive brand stores and 28 outlets present in large-format stores, across key markets such as Mumbai, Delhi NCR, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Lucknow etc. Headquartered in Mumbai. Wacoal entered the Indian market in 2015 through a joint venture with Periwinkle Fashions Pvt Ltd, the flagship company of the Tainwala Group. 

  • First-ever digital edition of Japanese Film Festival 2020 opens today in India

    First-ever digital edition of Japanese Film Festival 2020 opens today in India

    New Delhi: Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day digital Film Festival will be held from 4th to 13th December’20. The expansive movie list this year entails 30 of Japan’s most acclaimed films of varied formats and subjects across categories including animation, feature drama, romance, thriller, classic and documentary. Day one of the festival kick-started with the screening of classic and contemporary films, ‘Key Of Life’, ‘The Flavour of Green Tea over Rice’ and ‘Project Dream- How to Build Mazinger Z’s Hanger’.

    The Fourth edition of the Japanese Film Festival is accessible to everyone across the country due to the virtual access and patrons can enjoy the best of Japanese cinema from the safety of their homes. From the carefully curated list of films, three movies will be screened each day and will be available for 24 hours on the festival watch page, https://watch.jff.jpf.go.jp/page/india/. Patrons can enjoy unlimited access to multiple movies from the film line-up without any subscription cost. The films selected will be screened in Japanese with English subtitles for the viewer’s convenience.

    Commenting on the opening of JFF 2020, Mr. Kaoru Miyamoto, the Director-General of the Japan Foundation New Delhi said, “We are very excited to open the Film Festival in India. The last few months have been reassuring to see the excitement across our platforms. India is an important and growing market for the Japanese arthouses as there is notable inclination and interest for Japanese culture amongst Indians. We have closely mapped audience demand and accordingly created a list 30 popular Japanese films suited to cater to a wider audience base addressing to varied age groups. The response so far has been overwhelming also from cities like Hyderabad, Jaipur etc. in addition to the metros.”

    He further added, “We are delighted and grateful for the special place that the festival has carved for itself in the Indian landscape. The last three editions have received a staggering response and, we are hopeful that the festival will be successful and bigger with the first-ever digital edition.”

    The Japanese Film Festival 2020 is showcasing a diverse line-up of popular Japanese films like Sumikkogurashi: Good to be in the corner, Production I.G Animation: Tokyo Marble Chocolate, Production I.G Short Animation: (Drawer Hobs), One Night, 0.5mm, Ecotherapy Getaway Holiday, Our 30-Minute Sessions, Little Nights, Little Love, Stolen Identity, Tremble All You Want, The Great Passage, RAILWAYS, Café Funiculi Funicula and more.

    Adding fervor to the 10-day Film Festival, the Japan Foundation New Delhi is holding ‘Young Critic Contest’. The contest seeks participation of young elementary and middle school students to write critical responses to the selected animation films from the Festival’s movie line-up. Six winners will be declared by December 24, 2020 and will be awarded a Certificate of Excellence along with exclusive Japanese Film Festival goodies.

    For more information on the movie line-up, registration process, festival schedule and dates, you can log onto the Festival watch page, https://watch.jff.jpf.go.jp/. You can also check out the official social handles for regular updates.

    Instagram: https://www.instagram.com/japanesefilmfestivalindia/

    Facebook: https://www.facebook.com/JapaneseFilmFestivalIndia/

    Twitter: https://twitter.com/JFF_India

  • Honda 2Wheelers digitally spreads road safety education in COVID-19 era

    Honda 2Wheelers digitally spreads road safety education in COVID-19 era

    NEW DELHI: Honda Motorcycle & Scooter India Pvt Ltd  announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.

    Started in May 2020, Honda Road Safety E-Gurukul initiative is ensuring that India learns how to stay safe on the roads, that too, digitally from the safety of their homes in the New Normal. People across all age groups – be it a 5-year-old child, an 18-year learner license applicant, a homemaker in her 30s, a corporate employee or even an existing two-wheeler rider, are now digitally learning the important aspects of road safety with Honda. Noteworthy, that in just 6 months, Honda’s dedicated safety riding promotion team has reached out to more than 185 towns & cities of India – from Una in North to Vijayawada in South and Muzaffarpur in East to Thane in West.

    Speaking on this milestone achievement, Mr. Prabhu Nagaraj, Senior Vice President – Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety remains at the focal point of Honda. With this approach to safety, Honda began exploring new & innovative ways to ensure people’s safety on roads in the challenging times of new normal and started digital trainings. We are delighted to digitally reach out to more than 2 Lac kids & adults in just 6 months. Further, we will continue to make the most of these virtual platforms for educating people on essential road safety lessons.”

    Key Highlights of Honda Road Safety E-Gurukul’:

    ·         Scientifically designed learning modules: To effectively spread the road safety message to all participants, Honda safety riding team designed the appropriate learning modules in local languages suiting people across different regions and age groups.

    ·         Creating a safe road mind-set from young age: In 6 months, Honda road safety instructors have educated over 76,000 young children of 497 schools. The kids were taught the basic road safety etiquettes like traffic signals, how to cross a road, how to remain safe on bicycles etc.

    ·         Instilling safe road user behavior among future as well as new & existing riders: Over 1.36 lac adults from 402 colleges & 373 corporates became part of Honda’s digital training sessions. They were informed about the safety rules & regulations to be followed while on road (from the basic principles like road signs & markings to the lesser-known ones like steps required while overtaking, turning or at intersections & round-about).

    ·         Exclusive online learning sessions: Empowering women to become safe & independent riders, Honda conducted online sessions exclusively for females. Honda also conducted digital training sessions exclusively for COVID-19 warriors, NCC Cadets and NSS volunteers during the period spanning 6 months.

  • Ravi Shankar Prasad, Randi Zuckerberg, NG Subramaniam, Debjani Ghosh, Anant Maheshwari amongst others headline the 6th Edition of Times Network’s Digital India Summit 2020

    Ravi Shankar Prasad, Randi Zuckerberg, NG Subramaniam, Debjani Ghosh, Anant Maheshwari amongst others headline the 6th Edition of Times Network’s Digital India Summit 2020

    Mumbai, December 02, 2020:  India’s premium broadcast network, Times Network that’s been championing India’s digital transformation agenda with its flagship property, today announced the 6th Edition of Digital India Summit 2020 (DIS).  Taking cognizance of the new reality of the world disrupted by COVID-19, the summit in its latest edition will drive the theme ‘Enabling the New Normal’ and sets the agenda to define a sustainable and superlative ecosystem to accelerate and shape India’s digital future. A foundation for driving India’s evolution into globally recognised digital economy, DIS enables conversations and discourses in the search for digitally empowered solutions for present and future challenges. The summit hosted virtually this year is scheduled to telecast from December 05, 2020, every Saturday and Sunday at 7:30pm  on TIMES NOW, TIMES NOW WORLD, ET NOW and on the Network’s digital news destination, Timenownews.com.

    Envisioned with the purpose to accelerate India’s digital transformation by defining an action plan for progress, Digital India Summit 2020, a seminal leadership platform will witness insightful sessions, fireside chats, panel discussions with key policy makers, thought-leaders and tech pioneers, who are at the forefront of India’s digital transformation. Addressing a diverse spectrum of topics including how technology has enabled Government to fight COVID-19, impact of the virus on the digital world, digital transformation across sectors and living with the new normal, the 6-week long virtual summit will see leading voices including  Ravi Shankar Prasad, Minister of  Law and Justice, Electronics and Information Technology and Communications, NG Subramaniam, COO – TCS, Randi Zuckerberg, Founder and CEO – Zuckerberg Media, Anant Maheshwari, President – Microsoft India, Randeep Guleria, Director – AIIMS, Debjani Ghosh, President – NASSCOM, Amit Agarwal, Global Senior Vice President and Country Head – Amazon India and S.K Gupta, Secretary – TRAI amongst others.

    The summit will launch with an exclusive chat between Randi Zuckerberg, Founder and CEO, Zuckerberg Media and Mihir Bhatt, Chief Editor – IPs, Times Network and the engaging conversation will bring forth interesting insights on topics like new ways of working, ecommerce, changing supply chain dynamics, education, entrepreneurship, role of social media, the digital divide and the importance of digital detox.

    MK Anand, MD & CEO, Times Network said, “While COVID-19 pandemic has presented an unprecedented challenge worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives. One of the consequential implications have been an accelerated adoption of digital technology and solutions across businesses and services that has paved way for quicker digital transformation. Digital India Summit 2020 takes centre stage at an opportune time where Covid-19 has reemphasized the importance of building a robust digital ecosystem to support the nation’s growth. I am confident that collaborative discussions between eminent technology leaders and policy makers will shape decisive strategies in crystalizing the nation’s digital future and support the transformation shift, an imperative in the post Covid-19 future."

    Digital India Summit 2020 is Co-Presented by Tata Consultancy Services, Associate Partners – Amazon, Builder.ai, SAP and Infrasoft Technologies and Tech Partner – One Plus.

  • &PriveHD brings award-winning Spielberg feature ‘Lincoln’

    &PriveHD brings award-winning Spielberg feature ‘Lincoln’

    MUMBAI: The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2 December 2020 as International day for the abolition of slavery, witness one man unshackle chains of slavery and unite a torn nation in biographical historical drama film Lincoln airing at 7 pm only on &PriveHD.

    Revisit a dark phase in the history of the nation with actor Daniel Day Lewis who won the academy award for best actor for his role as United States president Abraham Lincoln in this extraordinary masterpiece by famed director Steven Spielberg. With David Strathairn, Joseph Gordon-Levitt, James Spader and Tommy Lee Jones in supporting roles, the movie highlights the peak of the American civil war and the president’s struggles with the continuing carnage. The plot also touches light on the battlefield that he must fight with many inside his own cabinet on his decision to emancipate the slaves and bring about a new chapter for the nation.

    Watch Steven Spielberg and Daniel Day Lewis come together to bring to life history’s most noted president this International day for the abolition of slavery on Wednesday at 7pm On &PriveHD

  • Prajwal PD and Anusha Hegde to enter ‘Nagabhairavi’

    Prajwal PD and Anusha Hegde to enter ‘Nagabhairavi’

    MUMBAI: Zee Telugu’s Nagabhairavi has captivated audiences since its launch with spectacular VFX and the blossoming chemistry between Nagarjuna (Pawon) and Bhairavi (Yashmi Gowda). The story began with Bhairavi losing the magical amulet and moved forward with Pawon knowing his dream girl is Bhairavi. In the coming episodes, both Nagarjuna and Bhairavi are going to be surrounded by mystical powers. And now, the new storyline won’t be just about the leads of the show, but it will more about their struggle to know the truth of the temple and Nagavaram.

    To further entertain the viewers from the Telugu states, the show is going to introduce some new characters that would eventually change the life of Nagarjuna and Bhairavi. The lead pair from Zee Telugu’s popular show Suryakantham Prajwal PD & Anusha Hedge are going to be part of the show as Lord Shiva and Goddess Parvathi. Along with them, versatile actress Shruti Singampalli is going to don a character of a powerful witch. Kalyana Vaibogame fame Bhavana plays the role of soothsayer and Attarintlo Akka Chellalu fame Madhu is also going to be part of the show as Vishwambara.

    So how will Nagarjuna and Bhairavi will deal with this new phase of their life where they are surrounded by the mystical acts and people..

    Produced by Pawon and Kalki Raja under their banner 27 Pictures, the show airs at 7:30 pm only on Zee Telugu and Zee Telugu HD.

  • Popular Marathi actors come together for the launch of Zee Vajwa

    Popular Marathi actors come together for the launch of Zee Vajwa

    MUMBAI: Zeel’s Marathi music channel – Zee Vajwa, has left no stone unturned to reach out to and connect with the audience. From the quirky and trendy #FullToVajwa challenge that took social media by storm to brand films promising to amplify Maharashtra’s everyday moments into a mahual with music and last but not the least popular celebrities from the industry coming together to introduce the channel in their own unique style; truly dialled up moments and created a launch mahaul across the state.

    It all kickstarted with celebrities partaking the #FullToVajwa challenge, a unique dance on the culturally vibrant sonic ID of Zee Vajwa. The challenge created a chain with multiple celebrities from the fraternity – Amey Wagh, Abhidnya Bhave, Prajakta Mali, Abhinay Berde, Amruta Deshmukh, Gayatri Datar, Phulwa Khamkar, Krutika Gaikwad and many more posting their videos and in turn challenging their fans and followers. The challenge quickly caught on generating 3.7 million+ views & 283K+ engagement on social media. Adding another feather to the hat, Zee Vajwa associated with Instagram's newest offering – 'Reels'. The 15-second videos on the platform opened a new world of possibilities with #FulltoVajwa challenge becoming Instagram Reels first ever regional channel launch tie-up. With every new video, followers passed the baton to their friends, thus creating a chain where everyone showed their dance moves on the upbeat brand tune. Participation in the#FulltoVajwa challenge brought in a wave of fun and enthusiasm amongst marathi youth allowing them to showcase their hidden talents online during these times of social distancing. To celebrate the overwhelming response from viewers, as a token of appreciation the channel showcased audience entries on-air on Diwali eve.

    The channel was welcomed by the entire Marathi industry from Nilesh Sable sharing about the launch in Chala Hawa Yeu Dya and Lav Re Toh Video, Advait Dadarkar in Dancing Queen, Gauri Kulkarni and Nikhil Damale in Almost Sufal Sampurna to last but not least Aadesh Bandekar in Home Minister, the hosts elaborated on how Zee Vajwa will amplify everyday moments into a mahual with best of marathi music, living up to the brand promise – Zee Vajwa, Kshann Gaajwa. 

    Zeel  music cluster  deputy business head  Pankaj Balhara said,  ‘Launching a channel in the current scenario was a challenge but we designed the campaign to use the two most powerful media in today’s time – TV & Digital. The #FullToVajwa challenge was a unique way to create a buzz about the channel launch and engage with our viewers while capitalizing on the strengths of both the mediums. The power of Zee Network was leveraged to maximize the reach to make this a successful launch campaign.”

    Top brands such as Yamaha Faschino 125 Fi, Garnier Men Shampoo Color, Cadbury Celebrations, Fogg, Jeevansathi and Santoor made most of the opportunity and partnered with the channel’s launch campaign to strengthen their connect with Marathi youth.

    With Zee Vajwa’s addition to the Zee Marathi channels bouquet, the audience is privy to a complete entertainment package from the network comprising of best of shows, movies and now music.

  • itel celebrates 6 crore customer milestone with Grand Digital Carnival

    itel celebrates 6 crore customer milestone with Grand Digital Carnival

    Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with influencers from across sectors of art, music, entertainment, interactive games, and interesting contests on its social channels to spread festive happiness and depict the brand’s gratitude on accomplishing the feat. 

    The brand has been carving its digital footprint in the country given that more and more consumers are getting online. This campaign acted as a bridge between the customers and the brand, where consumers showed the magic that they have experienced using itel’s technology. 

    Celebrating the landmark, Mr Arijeet Talapatra, CEO, TRANSSION India, said, “We are delighted that 6 crore Indians have trusted our products and technology which embody value for money in everyday life. To celebrate this milestone, we hosted this month-long digital carnival. We expressed our gratitude this festive season, using innovative social media activities to communicate, engage, and to spread positivity, considering the time we are all going through. We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magic.”

    Speaking about the campaign, Sachin Kumar, Founder, Bottle Openers Digital Solutions said, “itel’s fans have engaged with the brand in multiple ways on all social channels. This digital carnival has further strengthened the consumers love for the brand as we have seen a humongous response to the outreach with thousands of fans connecting with us.” 

    The digital campaign, introduced on the eve of the festive season, received 5000+ responses from consumers, generating 206M reach and 2.5M engagement. Experience #itelIndiaKaMagic on their Instagram and Facebook platforms and explore more about their diverse range of budget-friendly products. 
     

  • #KhulkeBoloThankYou To Your Retail Employees Today!

    #KhulkeBoloThankYou To Your Retail Employees Today!

    Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) today unveiled a striking campaign #KhulkeBoloThankYou in line with the upcoming Retail Employees Day celebrated on 12th December each year. With an aim to thank the retail associates for their relentless service all through the year despite the global pandemic, the thought-provoking campaign aims to spread awareness about their role and contribution in our lives. Driven with the goal of gathering 1 Million Thank Yous, the movement by TRRAIN & RAI is a step to empower the frontline warriors from the retail fraternity across the globe and in India who have assisted us with our everyday needs donning the warmest smiles and a humble namaste.

    The 360-degree campaign launched with a digital film showcases people from all walks of life exchanging dialogue with their amiable retail associate/employee. Through a series of montages, we see various relatable instances of our interactions with our friendly kiranawala, delivery man, retail associates and so on assisting us with our requirements and always being a reliable source. Be it an urgent delivery request or an item tailored to your tastes, the film beautifully encapsulates their consistent services to us, even in such trying times. Conceptualized by Contract Advertising, the film encourages you to add two words to your shopping list this Retail Employees Day – ‘Thank You’ signified by the ‘hand-on-heart’ logo.

    As part of this year’s campaign, TRRAIN has rolled-out a robust marketing plan which includes a mix of on-ground, social media, broadcast and PR-led activations. The same includes digital ad films, retail packaging, multi-media posts on social, shop and in-mall activations among others.

    Speaking about the movement, Mr. B.S. Nagesh, Founder, TRRAIN said, “Since inception, our sole endeavor at TRRAIN has been to empower and uplift the retail employees by bringing a lasting impact in their lives. With Retail Employees Day, the idea is to give back to this community of our everyday heroes by recognizing their untiring efforts with the clarion call of #KhulkeBoloThankYou. Celebrating those who work tirelessly through the year, this year’s campaign aims to set newer benchmarks with the goal of gathering one million Thank Yous. With the movement now in its tenth year, we strongly urge all brands and the people across the country to extend a warm gesture of gratitude to their retailers thus taking the initiative to the next level.”

    Sharing his views, Bijou Kurien, Chairman, Retailers Association of India said, “Being an industry-first initiative, it gives us immense pride to have spearheaded a movement that now has global recognition. Over the years, the movement has garnered tremendous support from leading brands, industry leaders, celebrities as well as people from all corners of the country and globe, who have each echoed our shared vision. It is these little gestures that go a long way in making a difference in the lives of a 43 million strong retail employee community in India.”  

    Sharing his thoughts, Damodar Mall, CEO, Grocery Retail, Reliance Retail, said, “RED 2020 is unique because the world of retail, indeed the world of everything changed in this year. It is special to me because every Retailer, Retail associate and Delivery partner stepped up beyond regular call of duty to support the citizen families right through the crisis of pandemic. I learnt my lessons of customer centricity from the neighborhood stores and a sense of societal duty from the employees who put customer families ahead of their own.

    A retailer myself, my heart swells with pride that I am part of these champion teams. With a resolve to continue our work to serve the community, this year, with an extra power of good in my voice, I say #KhulkeBoloThankYou. Join me in saluting everyone associated with the retail profession today.”

    Sharing his views, Rohit Srivastava, Chief Strategy Officer (CSO), Contract India said, “Retail employees hear thousands of requests, demands & pleas from customers every year; and it's amazing how they yet manage to cater to each and every one of these – with amazing consistency and a ready smile. It is this simple thought that anchors our creative campaign for RED 2020. This year, of course, they have been outstanding frontline warriors too, responding to customer needs & calls and delivering to millions of doorsteps – in the face of personal risk & an infrastructure, quite under-prepared for a pandemic of this scale. This makes this year’s celebration of Retail Employees’ day, even more, meaningful and special.”

    Conceptualized in 2011 with a humble 20,000 joining in the movement, Retail Employees Day has grown manifold to now being recognized and having a global footprint. Celebrated across five countries viz. Turkey, UAE, India, Philippines and Bangladesh, the movement now enters its 10th glorious year of creating awareness and empathy for the retail community with #KhulkeBoloThankYou. Over the years, the RED has garnered tremendous support from 1000+ brands in India including Shoppers Stop, Reliance Retail, Future Group, Arvind Fashion along with 100+ malls and 8.5 lakh SMEs.