Category: Press Release

  • Laugh it out with Zee Classic’s ‘Hasa Toh Fasa’ Comedy Film Festival

    Laugh it out with Zee Classic’s ‘Hasa Toh Fasa’ Comedy Film Festival

    MUMBAI: They say laughter is the best medicine and Zee Classic has just what you need on a Friday evening! Grab your popcorn and get ready to laugh your heart out with comedy classics on ‘Hasa Toh Fasa’ Comedy Film Festival starting 11th September, every Friday at 9 PM, only on Zee Classic. Driven with the core proposition ‘Woh Zamaana, Kare Deewana’, the channel promises to take you down the memory lane with iconic comedy films from the golden era of Hindi cinema.

    The film festival kick-starts with a cult comedy ‘Jungle Mein Mangal’ with Rajesh (Kiran Kumar) and Leela (Reena Roy) in the lead roles. The film narrates a series of events where a group of young college students on a field trip end up being attacked by a mysterious creature and what unfolds is a hilarious mix of thrill and romance.

    Comedy Blockbuster ‘Chameli Ki Shaadi’ is romantic comedy starring Anil Kapoor and Amrita Singh and is directed by the legendary filmmaker Basu Chatterjee. The film recounts a journey of Charandas (Anil Kapoor) who intends to marry Chameli (Amrita Singh) but is unable to due to strong oppositions from their respective parents. Belonging to different communities, Charan seeks help of his mentor and confidant Vakeel Bhaiya (Amjad Khan) to intervene.

    ‘Aaj Ki Taza Khabar’ is another movie that will tickle your funny bone and stars Sunil (Kiran Kumar) & Geeta (Radha Saluja) as a married couple. Sunil, who is petrified of his suspicious wife, unwillingly gets stuck with a female stranger and doesn’t turn up at home the entire night and leads to Geeta’s imagination running wild.

    These comedy classics are sure to leave you and your family thoroughly entertained.

    The ‘Hasa Toh Fasa’ Film Festival line-up on every Friday at 9 pm.

  • ID to premiere ‘Over My Dead Body’ on 14 September

    ID to premiere ‘Over My Dead Body’ on 14 September

    MUMBAI: ID presents Over My Dead Body, a brand new series that presents empowering stories of women who were attacked and who fought back to tell their inspiring tales. The series will feature these stories of survival and determination from women who survived to tell the tale.

     

    Over My Dead Body, will premiere on 14 September and will air from Monday to Saturday at 9:30 pm on ID.

     

    When a crime takes place, some women surrender themselves while others fight back and become an inspiration for others. Over My Dead Body, presents stories of women who not just survived, but turned the tables on their attacker. These action-packed true stories offer viewers a refreshingly empowering roster of inspirationally strong female role models.

     

    Hosted and narrated by Linda Hamilton, who played Sarah Connor in the popular Terminator movies, the series puts the spotlight on women who stared death in the face, and yet walked away.

     

    From the grandmother defending her home from assailants and the woman who awoke to an intruder holding a gun to her chest, to the nine-months pregnant woman who defended her unborn child from a crazed attacker, these women set an example by not giving up and fighting their attackers.

     

    Find out how these women overcome their fear and changed the game- Watch Over My Dead Body, only on ID.

  • Hero Indian Super League 2015 opening ceremony ticket available online

    Hero Indian Super League 2015 opening ceremony ticket available online

    MUMBAI: Online ticket sales to the much anticipated Hero Indian Super League 2015 Opening Ceremony scheduled on 3 October 2015 in Chennai, commenced today.

     

    Tickets for the Opening Ceremony and opening match priced from Rs 150 (General category) to Rs 2500 (Hospitality) are available online at http://in.bookmyshow.com/chennaiyinfc

     

    A galaxy of stars are expected to descend upon the Jawaharlal Nehru Stadium, Marina-Arena in Chennai on Saturday, 3rd October to witness the Hero ISL 2015 Opening Ceremony followed by the season’s first ‘Big Clash’ between the hosts Chennaiyin FC and defending champions Atletico de Kolkata.

     

    Chennaiyin FC, who finished top of the league stage in the inaugural season and were the first team to qualify for the knock-out stage, narrowly missed out on a place in the final after losing to Kerala Blasters 4-3 on aggregate.

     

    Chennaiyin FC have retained the core of their squad including Italian World Cup winner Marco Materazzi as the Head Coach and the inaugural season’s Golden Boot awardee Elano Blumer as Marquee Player.

     

    Chennaiyin FC is currently having its pre-season preparations in Perugia, Italy.

     

    Chennaiyin FC’s rest of League Fixtures (Home):-

     

    24th October 2015 : vs FC Pune City

    5th November : vs FC Goa

    11th November : vs NorthEast United

    21st November : vs Kerala Blasters

    24th November : vs Delhi Dynamos 

    1st December : Mumbai City FC

  • ‘What’s Wrogn With Virat?’ asks exclusive video on hotstar!

    ‘What’s Wrogn With Virat?’ asks exclusive video on hotstar!

    MUMBAI: Using exclusive content to drive interest, engagement and conversations amongst the digitally active, premium young audiences on mobile, India’s largest digital content platform, hotstar, has now added an exclusive video with Indian cricket superstar Virat Kohli and cricket lovers.

     

    The video is now live and available exclusively to the users of hotstar, which has raced to over 25 million downloads within just over 7 months of its launch.

     

    Cheekily entitled What’s Wrogn With Virat?, the video offers several never-seen-before, humorous and heartwarming takes on India’s batting sensation and heartthrob of the nation, Virat Kohli.  It begins with  young cricket fans sharing their opinions on a variety of topics like what they feel is wrong with Virat, their take on his aggressive play on the field, Virat as a captain, who between Dhoni and Virat is the better captain, the position Virat should bat on, the strategy the Indian team should adopt, and more. Even as the youngsters freely speak their minds, they are blissfully unaware that Virat himself is watching them from the adjacent room, and reacting to each comment as only he can. Emotions hit the roof when, to the surprise and shock of the young cricket fans, Virat suddenly appears in front of them while they are in mid-sentence!

     

    The youngsters’ candid opinions and Virat’s reactions to them, and then the speakers’ own reactions when Virat walks on to the set, are what the video builds up to. The best part, of course, is the answer to the question in everyone’s mind: How will Virat react to their feedback, and how he will interact with them.

     

    To know, watch  What’s Wrogn With Virat, live now, exclusively on hotstar, the fastest grown digital content platform with a truly rich and compelling content library of over 50,000 hours from sports, TV shows,  movies, events and more in seven languages

     

    hotstar is the destination of choice for marketers and brand custodians seeking to reach its large and premium, digitally enabled and active young audiences across India. Film producers are increasingly looking at hotstar as a preferred choice for digital-first promotional content premieres for the young, upwardly mobile and discerning audiences of hotstar.

     

  • iProspect India takes 200 member team to Goa for half yearly off-site conference

    iProspect India takes 200 member team to Goa for half yearly off-site conference

    MUMBAI: iProspect, the global digital performance agency of the Dentsu Aegis Network recently held their half yearly conference at GOA bringing together a team of over 200 members from its three branches in India, namely Mumbai, Gurgaon and Bangalore. The three day offsite planned towards the end of August was a complete treat to the proud team of iProspect. Employees from the three cities flew on Friday early morning to Goa with their bags packed for 3 days of fun filled activities and to indulge in a platform designed to bring the team shared among three cities under one common roof.

     

    The offsite visit was titled as “Kal Aaj Aur Kal” meaning Yesterday, Today and Tomorrow.” Day one started with the conference premeditated to be the meeting place for employees to interact among the others who they meet in VC’s and talk over phones and e-mails. The conference also covered the half yearly analysis of the company’s growth and the next quarter plans for the team.

     

    “It is an overwhelming moment for me to announce that we have achieved the total profit we shared each year from 2008 to 2013 in the last month of July 2015. I believe its 1% strategy and 99% execution which would have been impossible without my team. I have always tried to strategize the agency on one of my father’s advises. He used to say that I am the rope that joints the clients and my team. If I want to taste success let my clients and my team taste it first. You will be fulfilled only then. I am truly honoured at this situation that I could live up to that expectation.” said Vivek Bhargava, Managing Director of iProspect India while addressing the team at the conference.

     

    The conference followed a Rewards and recognitions event and also a recreational award ceremony for the employees. The best performers were awarded and recognized at the ceremony. The recreational awards and fun activities that followed added to the team spirit that every member of iProspect family possess.

     

    iProspect has numerous employee welfare programs that also include International conferences which involves a 100 plus employees from the company. They also have International Training Programs like Route 500 and NEXTGEN designed for individuals to identify their calibre and accelerate their career to a higher level. Being self-nominated, the program offers unbiased opportunity to every working professional.

  • Zespri International sets up Kiwifruit Quality Control & Inspection hub at Kidzania

    Zespri International sets up Kiwifruit Quality Control & Inspection hub at Kidzania

    MUMBAI: Zespri International, the world’s largest kiwifruit manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers children, helping them understand & manage their world better. With this partnership, kids can now actively engage at the Quality Control & Inspection Hub establishment in the KidZania Mumbai facility.

     

    This association between Zespri and KidZania will allow children to play the role of Kiwifruit Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled Kiwifruit. Kids would be trained to undertake various tests such as Nutrition Analysis, Weight Test, and Sorting. Thereafter, they would package the same for delivery. Every child will also receive delicious Kiwifruit as part of a giveaway at the end of the activity. There are two varieties of kiwifruit – The tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.

     

    Daniel Mathieson, Global President of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania. A large section of our consumers are children and they are also major influencers in any household for decision making.  This establishment is a great way to connect with the kids directly and it will also teach them what the process is like until the kiwifruit reaches the end consumers. Kids of course love the fruit but it is also important to educate them about the importance and quality of a Zespri kiwifruit.”

     

    Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “Zespri Kiwifruit had partnered us last year for a short activity and we are excited to have them back on a long term agreement participating in a customized activity. KidZania Mumbai believes that it’s important for kids to understand the nutritional value of products they consume and the Kiwifruit is amongst the most beneficial fruits of them all.  The Quality Control & Inspection Hub establishment will empower children to better understand the process of nutrition analysis, quality testing, packaging and shipping.”

  • Romedy Now to premiere ‘The Ellen DeGeneres Show’ with its US telecast

    Romedy Now to premiere ‘The Ellen DeGeneres Show’ with its US telecast

    MUMBAI: The 13th season of the Emmy Award winning ‘The Ellen DeGeneres Show’ will air for the first time in India on the unique destination of love and laughter, Romedy Now!

     

    “The Ellen DeGeneres Show” will premiere in India today, along with its US telecast. The super successful series will air every Monday to Friday at 6 pm on Romedy Now. The series was licensed to Romedy Now by Warner Bros. International Television Distribution.

     

    With an engaging personality and unique take on everyday life, Ellen sets the tone for a relaxed and candid environment that puts her guests at ease and allows them to engage in entertaining and thoughtful discussions on topical subjects.

     

    Speaking about the show, Vivek Srivastava, Sr. Vice President & Head, English Entertainment Cluster, Times Network said, “The Ellen DeGeneres Show is one of the most popular shows featuring the world famous celebrities from different walks of life & we are extremely glad to launch it concurrent to its US telecast.”

     

    Ellen’s show has seen the most renowned celebrities in the past from U.S. President Barack Obama, First Lady Michelle Obama to Brad Pitt, Lady Gaga, George Clooney, Madonna, Clint Eastwood, Reese Witherspoon, Justin Timberlake, Mariah Carey, Drew Barrymore, to name a few.

     

    Entering its 13th season, ‘The Ellen DeGeneres Show’ continues to be the destination for laughter and fun, highlighting Ellen’s one-of-a-kind observational humor, warmth and insight, and featuring the biggest stars from television, film, music and more. This year, ‘The Ellen DeGeneres Show’ will feature personalities including Hillary Clinton, Caitlyn Jenner, Malala Yousafzai, Pink, Taylor Swift, Justin Bieber, Noah Ritter, Jimmy Fallon and many more.

     

    Embraced by audiences and critics alike, the global entertainer, Ellen has won 55 Daytime Entertainment Emmy Awards, including nine for Outstanding Talk Show and four for Outstanding Talk Show Host.

  • Adobe to showcase innovations at IBC 2015

    Adobe to showcase innovations at IBC 2015

    MUMBAI: Adobe, the leader in video software, today announced its next wave of innovation coming soon to Adobe Creative Cloud, which includes groundbreaking support for UltraHD (UHD), brilliant color technology improvements, and new touch workflows. In addition, Adobe Primetime, one of eight solutions of Adobe Marketing Cloud, extends its delivery and monetization capabilities for HTML5 video and offers new tools for pay-TV providers that make TV Everywhere authentication easier and more streamlined. Adobe will showcase the deepening connections across its Creative Cloud and Marketing Cloud offerings at IBC 2015, Europe’s largest professional broadcast show, in Amsterdam, Sept. 11-15.

     

    At IBC, Adobe will also demonstrate growing industry momentum, as customers continue to make the switch to Creative Cloud and Premiere Pro CC workflows. These include the film Deadpool from 20th Century Fox, coming Feb. 12, 2016; Staten Island Summer from Paramount Pictures, edited by Adam Epstein; and award-winning motion picture color grading artist Dado Valentic. Additionally, recently launched services benefitting from Adobe Primetime HBO Now, Showtime, MLB, Sony Pictures Entertainment, RTL Group, Shomi, Voo and Starz (Parsifal).

     

    Revealing New Innovation Across Adobe Video Tools

     

    At IBC 2015, Adobe will preview new video technology coming soon to Creative Cloud that streamlines workflows for broadcasters and media companies. These include:

     

    ·         Comprehensive native format support for editing beautiful 4K-to-8k footage in Premiere Pro CC ushers in a new era of UltraHD. Continued color advancements with support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and color adjustments come to After Effects CC. Keep pace with rapidly developing color workflows through deeper support for ARRI RAW, Rec. 2020 and other Ultra HD and HDR formats.

     

    ·         Introduction of a touch environment with Premiere Pro CC, After Effects CC and Character Animator optimized for Microsoft Surface Pro, Windows 8 tablets or Apple track pad devices.

     

    ·         Adjust the duration of a song to match video content with Remix, a new feature in Audition CC. More than a simple looping tool, Remix automatically rearranges music to any duration while maintaining musicality and structure, creating custom tracks to fit storytelling needs.

     

    ·         Updated support for Creative Cloud Libraries across CC desktop video tools, powered by Adobe CreativeSync. Now assets, including images from Adobe Stock, instantly appear in After Effects and Premiere Pro, to bring creative visions to life.

     

    ·         In Adobe Media Encoder, Destination Publishing, a single action solution for rendering and delivering content to popular social platforms such as YouTube, Vimeo and Creative Cloud, now includes support for Facebook to easily showcase and promote social media projects and campaigns.

     

    ·         Adobe Anywhere, a workflow platform for enterprise teams to collaborate, adds the ability to be deployed as either a multi-location streaming solution or a single-location collaboration-only version.

     

    “Adobe is redefining video and motion picture workflows to more easily provide fantastic image quality. Color is essential in cinematic storytelling and images with no color correction fall flat,” said Bill Roberts, senior director of professional video product management, Adobe. “And image quality is especially important in a world moving to UltraHD. With our continued Creative Cloud advancements, Adobe is helping production companies more easily create compelling UltraHD content for any screen.”

     

    “Color is now everyone’s responsibility in production. Feature updates in Adobe Premiere Pro CC, such as Lumetri Looks, enable filmmakers and editors to control the look of a project throughout the production process, from the initial script to the end, ultimately giving them more creative control. I look forward to what’s coming next in Creative Cloud,” said Dado Valentic, Founder and Chief Colorist at Mytherapy.

  • News Corp’s BigDecisions.com surpasses 900,000 personal finance interactions

    News Corp’s BigDecisions.com surpasses 900,000 personal finance interactions

    MUMBAI: News Corp owned personal financial advice platform BigDecisions.com has empowered 900,000 users to make informed financial decisions.

     

    The announcement has come as the platform unveiled its full suite of new, free-to-use, data-backed personal finance advice tools, along with insightful articles and videos.  

     

    BigDecisions helps users prudently plan for their retirement, the education of their children, assessing their life and health insurance needs, and helping them to benefit from transferring their home loans. In addition, the platform also helps users decide whether to rent or buy a home, a critical decision amid a stagnant real-estate market in India. The platform uniquely uses Big Data, such as healthcare costs across India and sample household expense data over 20 years, to calculate likely inflation for retirement planning, while enabling users arrive at more realistic and actionable next steps with simple-to-use tools.

     

    In the nine months since News Corp acquired BigDecisions.com, the platform has had 700,000 different users take advantage of its tools and insights. The number of visitors per month has increased to 400,000 from under 50,000 in January.

     

    “Sources of financial empowerment based on unbiased information and smart analytics have been few and far between in India,” said Manish Shah, Co-Founder and CEO, BigDecisions.com. “The quality of content, the wealth of impartial data backed insights and the ease of use make it an engagement worthy experience for our users who see immense value in our offerings.”

     

    For example, BigDecisions allows users to figure out how much health insurance they need based on family structure and treatment costs in their city. It relies on a sophisticated, behind-the-scenes algorithm that assigns a probability to each member of the family falling ill, helping assess an appropriate amount of health-insurance coverage for the family. Users are then free to choose where and how they want to acquire such insurance, from a variety of vetted, licensed third-party product providers. All this happens online, at a user’s convenience and with full data privacy, and without the product-sales pitches that are commonplace in India with sales of such products.

     

    “We have designed tools that are easy to navigate, with information that is easy to find and act upon,” said Gaurav Roy, Co-Founder and Product Head. “Our new platform, with its improved usability on the phone, enables us to expand our user base into Tier II and Tier III towns as well.”

     

    The majority of BigDecisions.com users currently come from the top 8 cities of India.

     

    “The early response to BigDecisions.com validates our belief that Indian consumers are looking for unbiased and accurate advice, as well as user-friendly calculators,” said Raju Narisetti, Senior Vice-President, Strategy, News Corp. “A vibrant digital India needs financially empowered citizens who can rely on trusted sources in their journey to financial prosperity.”

     

    As part of its roadmap, BigDecisions plans to combine its data-backed insights with peer-to-peer shared user experiences (for instance, “people similar to you did this”) to enhance decision-making for its users, as well as work with banking, asset management, insurance and other financial services companies in India to create tailored solutions aimed at educating and empowering users.

  • 57 cities, 65k unique viewers, 40 hours of live streaming.

    57 cities, 65k unique viewers, 40 hours of live streaming.

    MUMBAI: Ogle, India’s largest premium on-demand streaming platform growing, successfully partner with the Lakme Fashion Week/Winter Festive 2015 as the official ‘Live Streaming Partners’. With more than 65k viewers across 57 cities and 24 countries glued onto their connected devices, this was a definite success story for the platform and establishes their leadership in the premium space.

     

    Here are the 5 fascinating factors that made Ogle- LFW Live Streaming a successful collaboration:

     

       1.    ‘Front Row Experience at your Convenience’ :Providing millions of people with direct and live access to the exclusive contents of the Lakme Fashion Week,Ogle thrivingly delivered ‘The Front Row’ kind of an experience through the user’s connected devices. The live streaming gave viewers the access to watch exclusive on-stage and back stage happenings, watching their favourite bollywood celebrities walking the ramp or walking down the red carpet, and also to watch the interviews of their favorite designers and models. The Ogle-LFW ‘Live Streaming Partnership’, redefined fashion altogether.

     

      2.  Not in your city, yet in your city: For all the fashion enthusiasts all over India who missed out on physically attending the Mumbai Lakme Fashion Week, Ogle made sure you are not disappointed! Exclusive live streaming of the entire event and other behind the scenes footage and interviews, anyone from any part of the country could witness the Lakme Fashion Week Winter Festive 2015 happening in Mumbai live through any connected device.

     

      3.   Increase in viewership: The live streaming attracted people from more than 50+ cities in India, who otherwise would not have access to the Fashion Week. It was the best platform offered for people across the nation and led to a drastic increase in the viewership of the prime event. The approximated number of viewers through the Ogle link was more than 60k.

     

      4.   A buffer free experience: Ogle streams almost buffer free at bandwidths as low as 0.5mbps making streaming in India a realistic and stressfree experience. Expanding this experience beyond just movies and shows, Ogle tied up with Lakme Fashion Week and live streamed the entire event and other activities at high visual quality and without any disturbances for anybody in the country and not just their subscribers.

     

      5.   Traction for the prime event through social media: Ogle’s social media efforts toward Lakme Fashion Week across Facebook, Twitter and Instagram have reached out, in total, to almost two million users. Over the course of a week, the dedicated hashtag #OgleLFW was circulated to over one million unique users online, in conjuction with Ogle’s meticulous live coverage of Lakme Fashion Week that served to further enhance their social inlfuence. Narendra Kumar, SapnaBhavnani, Ritu Kumar and other prominent designers and Lakme Fashion Week attendees were engaged, significantly expanding Ogle’s digital presence to include new audiences.

     

    Sharing his views, Chairperson, Ogle Technologies Group Pritish Nandy says,“Ogle’s association with Lakme Fashion Week has been a great initiative both from a brand and messaging standpoint.Standing for providing curated cult content, Ogle was able to provide real time packaging of content that was accessed across the nation. We are committed to this partnership and will only growfrom strength to strength in the coming months.”

     

    IMG Reliance Head Fashion Saket Dhankar said, “Lakmé Fashion Week has always been at the forefront of innovation and we continued the trend this season with our live streaming partners Ogle. LFW Winter/Festive 2015 was streamed live through 6 different cameras, capturing exciting on-ramp and behind the scenes action from the Main Show Area, Jabong Stage, Red Carpet, Model Line-up area, the Celebrity room and other areas across the venue. We are delighted to have Ogle on board as our long term partners and hope to continue creating exciting content for fashion fans across the world.”