ITV

Category: Press Release

  • UltraTech Cement associates with Mumbai City FC as its strength partner

    UltraTech Cement associates with Mumbai City FC as its strength partner

    MUMBAI: UltraTech Cement announces its association with Mumbai City FC, Mumbai’s franchise in the Indian Super League, as its Strength Partner. It aims to extend its support towards building the beautiful game in India with this tie-up.

     

    Football is fast gaining popularity in the country, and the success of the first edition of the Indian Super League is a testimony to it. Indian Super League achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, and the fourth highest in the world in its first edition.

     

    Indian National team captain, Sunil Chhetri and Goalkeeper, Subrata Paul among others are the core players of Mumbai City FC. Nicolas Anelka, the marquee player-manager for Mumbai City FC, is a globally renowned footballer having plied his trade with top clubs in Europe including Real Madrid, Manchester City, Chelsea and Arsenal, among others. Bollywood actor and football enthusiast Ranbir Kapoor is the co-owner of the team.

     

    The team’s logo is a reflection of a resilient fortress that depicts the strong and determined spirit of the city. It also depicts a train that is the lifeline of the city. The seven stars symbolize the seven islands that form Mumbai.

     

    “UltraTech has always been strongly connected with sports in India; be it cricket and now football. UltraTech, as a brand, signifies strength and beauty, which is what football as a sport stands for. Mumbai City FC has a strong mix of top national and international players and has a promising season ahead. Our association with Mumbai City FC is a step towards connecting with the youth of India through football, while also leveraging the rising popularity of the game as a brand,” said UltraTech Cement managing director O P Puranmalka.

     

    Commenting on this association with UltraTech Cement , Mumbai City FC team owner Ranbir Kapoor, said, “UltraTech Cement have been associated with sports teams in India for awhile now and it gives us a major confidence boost that they have ventured into football in India with Mumbai City FC. I am very glad to welcome them on board as our strength partner for this season.”

  • Who Will Bihar Vote For?

    Who Will Bihar Vote For?

    MUMBAI:  CNN-IBN and IBN7’s programming on the upcoming Bihar Elections is focused on bringing the actual picture from the Ground Zero. In continuation of this, the channels will bring a special pre-poll survey to comprehend the overall scenario, likely seat wise outcome and key issues which will matter in these elections. The findings of the survey are set to telecast on 8th October, 2015 on both the channels.

     

    Given the high decibel campaigns and presence of star campaigners, Bihar elections will be a crucial event in the political firmament of the country. Both the BJP and the Grand Alliance are pulling out all stops in an attempt to win in the state. The results of this election could also set the tone for several key state elections that are to happen over the next 2 years including Kerala, Tamil Nadu, Uttar Pradesh and West Bengal.

     

    Conducted by Axis MyIndia across 38 districts of Bihar, covering all 243 constituencies with a sample size of over 24,000 respondents, the survey intends to delve deep into what the electorate in Bihar in thinking. The survey comprises of a comprehensive set of questions to assess various factors, which could play an important role in influencing the choice of the voters.

     

    To know the findings of this study, tune into CNN-IBN’s ‘Battle for Bihar: The Pre-Poll Survey’ and IBN7’s ‘Mahasangram Ka Mahasurvey’ on 8th October 2015, from 7pm to 10pm.

  • Zee pledges to go green

    Zee pledges to go green

    MUMBAI:   ZEE Entertainment Enterprises Limited (ZEEL) once again leads the way by pledging to go Green with the launch of its ‘ZEE is Green’ initiative today. As a pilot project, ZEE has successfully transformed the set of &TV’s Gangaa as a ‘Green’ set.

     

    Speaking on this initiative,  ZEEL MD& CEO Punit Goenka said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further,  Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative,  ZEEL chief brand officer Roland Landers commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10% in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

    By creating eco-wealth, ZEE is confident of building a stronger business and a more sustainable world in the process.

  • AXN India associates with social to expand its consumer connect with ‘Californication’

    AXN India associates with social to expand its consumer connect with ‘Californication’

    MUMBAI:  It’s time to groove with AXN for a Californication time, at a destination of wild fun. AXN, India’s destination for thrilling English entertainment, has joined hands with the happening party hotspot –Social as a Hangout Partner, to promote the American comedy-drama television series ‘Californication’. Celebration is on at the 5 outlets of Social across Delhi, Mumbai & Bangalore incorporating the theme ‘Californication’ and the principal character Hank Moody.

     

    The character, Hank Moody is known for being carefree and a complete party animal. Carrying forward his typical traits, ‘Social’ will incorporate his characteristics with promos of his lifestyle playing in their outlets and also contests on social media. Winners will also stand a chance to win some exclusive Moody-merchandise from AXN.

     

    The show has a perfect brand fit with the outlet. The party goer’s life resonates with Hank Moody’s lifestyle and hence Social was the apt hotspot for this association with AXN.

     

    So head to Social all this month to enjoy and live it up Hank Moody style!

     

    Catch Californication every Monday to Friday at 11pm only on AXN.

     

    After gaining in popularity among its consumers, Social has come up with another branch in Palladium, Lower Parel. With its raw interiors and impeccable menu Social’s became the next hangout place in the city. And now coming out with their third outlet, it gives their consumers a bigger and also an exciting menu to offer.

  • ASCI upheld complaints against 82 out of 148 advertisements

    ASCI upheld complaints against 82 out of 148 advertisements

    MUMBAI:  In June 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 82 out of 148 advertisements. Out of 148 advertisements against which complaints were upheld, 26 belonged to the Personal and Healthcare category, followed by 22 advertisements in the Education category, 9 advertisements in Food and Beverage category, 7 advertisements in media and entertainment category and 18 advertisements from other categories.

     

    Health and personal care:

     

    The CCC found the following claims in health and personal care product or service advertisements of 26 advertisers to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD.

     

    1. L’Oreal India P. Ltd (GarnierPureActive Neem+ Tulsi High Foaming Face): The advertisement, promotional pamphlets and leaflets of the product claim, “removal of 99.9 %   pimple causing germs” was found ambiguous and unsubstantiated0.

     

      2. L’Oreal            India Limited (New Garnier Action Facewash): The claim in the advertisement of New Garnier Action Facewash, “1 tone fairer skin”, was not substantiated and was                misleading by ambiguity.

     

      3. CavinKare Pvt Ltd (Chik Egg White Protein Shampoo): The advertisement claims “Isska Egg White Protein damage baalon ko jad se sire tak nourish karke hair fall kam kare” (“Its Egg White Protein nourishes damaged hair from root to tip and reduces hair fall”), was not substantiated with data specific to Egg White Protein. The visual depiction showing strengthening of the hair roots by the Egg White Protein, resulting in reduction of hair fall, and strengthening of hair, was misleading. In view of the above, the claim of “Perfect Solution” against hair fall was also found misleading. In addition, the supers/disclaimers in the TVC were not legible.

     

      4. CavinKare Pvt Ltd (Nyle Naturals Hairfall Defence shampoo): The disclaimer in the advertisement claims, “Baalon ke tootne ke karan hone wale hair fall …” is factual.However, the the term used in the voice over “…baalon ka jhadna …” was considered to be misleading by ambiguity.

     

      5. Lotus Herbals Limited  (Lotus Herbals Youth RX): The advertisement claims, “A firmer and younger skin in just 7 days”, “ In 4 weeks 96 percent of users have agreed that effects of ageing are almost gone”,  were inadequately substantiated. 

     

       6. Akansha Hair & Skin Care Herb Unit Private Limited   (Akansha  SwarnaliFairness Cream): The claim in the advertisement which states “Fairness in three weeks” was not substantiated.

     

       7.  Fortis Healthcare Limited: The advertisement of Fortis Healthcare Limited does not refer to the criteria applicable for cosmetic surgeries and by presenting this as a “limited period discount” offer could encourage unsafe practices.  Also, the advertisement is misleading by omission of a disclaimer INDICATING the risk factors involved.

     

       8.  Vicco Laboratories (ViccoTurmeric Facewash): The advertisement claim, “No Pimples, No blackheads”, “Kyunki (pimples / blackheads) hai hi nahi” is an absolute claim and was not adequately substantiated with efficacy data for this product. In addition the claim, “har ladki ki skin problem ka ek hi upaay” was also considered to be misleading.

     

       9. Japanese Automatic Penis Increasing Tool: The advertisement of the product claims, “World’s No, 1 Sexologist”, “Sexual Diseases, why disappointed?”, “Free Japanese Penis Increaser Tool”, “Makes penis long by seven to eight inches, thick, shapely and energetic. Cures premature ejaculation, impotency, childlessness and increase sex time up to 25-30 minutes. Get excitement capsule, romantic spray, 175 Kaam Kala Book, 16GB Memory Card and DVD Free along with 45 days medicine”,  “Money back if it does not work”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in breach of the Drugs and Magic Remedies Act.

     

      10. Japanese Automatic Penis Increasing Tool: The advertisement claims, “See the effects with its use”, “If your penis is small, thin crooked then make it long, thick, strong and shapely and increase sex time by 30-40 minutes. Cure premature ejaculation, nightfall, impotency, childlessness, nil sperms 100% from its roots. Get 30 days medicine with Japani Masti Oil, Kaam Kala Book, DVD, rapturous spray, excitement capsule without any charge. Colour Mobile Free”, “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      11. Japanese Automatic Penis Increasing Tool: The advertisement claims, “Make penis eight to nine inches long, thick & strong and increase sex time up to 30 -45 minutes by making it straight. Get 100% rid from impotency, premature ejaculation, nil sperms, nightfall, and bad habits like masturbation with guarantee. Get 30 days medicine, 8GB memory card, fun gel and excitement capsule free”,  “Benefits Guaranteed”,  “No Side Effect”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      12. Sexual Disease: The advertisement claims, “Small penis, why disappointed?”, “World’s No.1 Penis Increaser Tool”, “Effect starts immediately with its use. Make penis long by seven to eight inches, thick, strong, shapely and energetic. Increase sex time up to half an hour. Successful cure of impotency, premature ejaculation, nightfall, childlessness. Powerful 30 days medicine, excitement capsule, romantic spray, Kamasutra Book, 8GB Memory Card free”,  “Money back if not benefits are not found”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of theDrugs and Magic Remedies Act.

     

      13. Sex Dhamaka: The claims in the advertisement says,  “Small penis, why disappointed?”,  “Japanese Penis Increaser Tool”,  “Automatic Power Tool”, “Make penis long by eight to nine inches, thick, shapely, thick by five inches and sex time up to 40-45 minutes”,  “Cure premature ejaculation, nightfall, nil sperms, and impotency and take double joy of sex. For more information 8GB memory card, color mobile, sex texts free”, “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act

     

      14. Vaccum Therapy: The claims in the advertisement state,  “Unique invention”,  “Penis Increaser Tool with Vaccum Therapy”,  “American Agency FDA believes that by Vaccum Therapy and Penis increaser Tool along with  Ayurvedic medicines make your penis eight to nine inches long within 15 minutes, three to four inches thick, strong, straight and increase sex time by 30-45 minutes, also cures premature ejaculation, impotency, small penis, looseness of penis, thinness, nightfall, erectile dysfunction, childlessness, impotency from its roots”,  “100% Herbal Treatment”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      15. The Body Care Slimming & Beauty Clinic: The claims in the advertisement, “Seven days fast track program”, “Fastest reduction infrared cavitation therapy”, “Lose up to five to eight centimetres in one area”, “Get rid of baldness result in 6 weeks only”, were not substantiated. Also, the visuals showing the images of before and after the treatment were misleading. In addition, specific to the claims implying baldness prevention is in Breach of the Drugs and Magic Remedies Act.

     

       16. Rocket Capsules: The claims in the advertisement to enhance sexual power was not substantiated. Also, the advertisement claims read in conjunction with the advertisement visual and the pack visual implies that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      17.  Neem Jamun Kerala Ras: The advertisement claims, “Natural source of iron, vitamin and calcium”, “Controls sugar and reduces sugar levels in just seven days of its consumption”, “Completely cure diabetes in six months”, “100% organic”,  “No side effects”, were not substantiated. Also, specific to the claim related to cure of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

      18.  Vibes Healthcare Limited: The claims in the Advertisement state, “Get a flat belly without exercising”, “Lipo Laser programs 60 minutes”, “Quick Inch Loss and Quick Weight Reduction”, “Lose up to six centimetres from Waist, Hips and Thighs”. These claims were not substantiated.

     

      19. Shathayu Ayurveda: The advertisement claims, “Special detoxification at Shathayu Ayurveda increases the natural Insulin production in the body by activating pancreases” and “Ayurveda says Diabetes is curable”, were not substantiated. Also, specific to the claim related to cure of Diabetes, is in Breach of the Drugs and Magic Remedies Act.

     

      20. Sanzyme Ltd. (Nutrus Slim Tea): The advertisement claims relating to the Health Benefit such as “Weight reduction” and, “Reduces the risk of diabetes and cancer”, were not substantiated. 

     

       21. The Body Care Slimming and Beauty Clinic: The claims in the Advertisement says, “Stay Slim Forever without Dieting”,  “2.3 day slim program”,  “Fat reduction of six to eight centimetres”,  “Lose up to ten kilograms”,  were not substantiated.

     

       22. HealthCare     Global Enterprises Limited: The advertisement mentioned the complainant doctor’s name without his permission, which is in contravention of the ASCI code and also confers an unjustified advantage for their hospital.

     

       23. Raghudeep Eye Hospital: The claim in the advertisement states, “India’s first exclusive blade free Lasik Centre in Ahmedabad”, was not substantiated with supporting data. Also the claims, “World’s safest blade free technology” and “US-FDA approved single use disposables to prevent infections” were not substantiated with authentic evidence.

     

       24. Sikandar-e-Azam: The advertisement claims,  “World’s Best Sikandar-e-Azam”,  “Capsule for Penis Enlargement available in India”,  “New trust with one capsule”,  “Make penis long by one to two inches, thick cures premature ejaculation and makes penis steely”,  “Strength, contentedness, satisfaction – With Guarantee Card”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims implying that the product is meant for enhancement of sexual pleasure, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

       25. Mangal Pharma (Madhu Care Churma): The advertisement claims, “Sureshot Treatment/ Solution of Diabetes- Madhu Care Churna”, was not substantiated. Also, specific to the claim related to treatment of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

      26. Thyrocare:  The advertisement claims, “Nine out of ten thyroid patients are mothers”, was not substantiated.

     

    Education

     

    The CCC found that claims in the advertisements by 23 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld.

     

    1. Amity University: The advertisement claims, “Amity University ranked among the Top Universities in Asia by QS, a leading ranking organization”, was not substantiated.

     

      2. The Sagar School: The advertisement’S claim “International School Award 2014-2017”, is false, and is misleading by omission.  Also, the advertisement does not fulfil the criteria laid down by the British Council for making such claims in the advertisement such as size of the logo, placement of the logo etc.

     

      3. BYJU’s Classes: The advertisement claims, “Announcing excellent success ratio in our first IIT batch with 161 of 212 students clearing JEE Mains” and “Get classes from India’s best teachers”, were not substantiated with data. In addition, the claim “Bangalore’s Biggest Scholarship Test for 7th to 12th Class students”, was not substantiated with comparative data.

     

      4. Amity University: The advertisement’S claim, “Distance Learning Programmes ranked #18 worldwide by QS”, was not substantiated.

     

      5. CLAT Possible: The claims, “Rank 1 in CLAT & AILET. 30/71 selections in NLU. CLAT UP Rank 1 & 2” and “Rank 1 in CLAT & AILET. More than 18 students in top 60 ranks in CLAT. 30 out of 71 students selected in first list”, were not substantiated.

     

      6. Career Launcher: The claimS in the advertisement state, “3 OUT OF 5 TOPPERS IN CLAT 2015 ARE CLSTians, 7 State Toppers & Counting”, were not substantiated.

     

      7. Career Launcher: The advertisement claims, “CLAT CL Nagpur Students Create History! Swarnima Mukharjee AIR 204, Shrinkhala Shikhar AIR 606, Shivani Dixit AIR 561, Darshan Gandhi AIR 1472”. These claims were not substantiated.

     

      8. Career Launcher: The claim in the advertisement, “10/10 top Ranks in MNLUAT (NLU, Mumbai) are LSTians”,   was not substantiated.

     

      9. Green Valley High School: The claims, “17 Acre Lush Green Campus” and “20 students per class”, were not substantiated.

     

      10. Institute of Finance Banking and Insurance: The advertisement claims, “Become a Senior Officer in a Bank in just 6 Months” is misleading and was not substantiated with support data.  They further claim, “Over 17,500 placed in the I.C.I.C.I bank” and “32,500 Placements since inception in September 2006”, were inadequately substantiated.

     

      11. Koneru Lakshmaiah Education: The claims, “The Leader in Placements”, “K.I.U Awarded Best Engineering Institute in Asia”, “918 Placements in a single day! from a single Campus”,  “KLU created history with 65% Placements on Day One (2014-2015)”,  “K.I.U. University Awarded at National Level- – AAAA+ – Careers 360 – 2nd – Digital Mailer – 5th- Silicon India – 6th- Dainik Bhaskar – 8th – The Pioneer”,  were not substantiated.  

     

      12. DPSG Dehradun: The claims, “DPSG – The Best CBSE Day Schools of India Now in Dehradun”, “DPS Ghaziabad ranked No.8 in the country”, were not substantiated. 

     

    Complaints against advertisements of all educational institutes listed below mostly are UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’:

     

    Koneru Lakshmaiah Education Foundation (KL University), KLU University, Aishwarya Educational Trust (Audisankara Group of Institute), ANIHM Institute of Hotel Management, Nalanda Education Society, Academy of Commerce, The Institute of Education and Management, RojgarMahiti Kendra, Sun Infotech and JK Group of Institute.

     

    Food & Beverages:

     

    1. Borges India Pvt. Ltd. (Borges Extra Light Olive Oil): The CLAIM of Borges Extra Light Olive Oil “Borges `Extra Light Olive Oil” is false and misleading by omission. 

     

      2.  General Mills India Pvt. Ltd (Pillsbury): The claim in the advertisement states, “…Payein bilkul ghar jaisa swaad. Yeh hai desh ki 10 mein se 9 mahilaon ka kehna” for the Pillsbury RavaIndli Mix was not substantiated.

     

      3. Modi Natural Limited (Rizolo Rice Bran Oil): The advertisement of Rozolo Rice Bran Oil claims to be “Suitable for diabetics” as it is rich in MUFA and PUFA and so considered good for diabetics.  They further claim “Cholesterol reduction”, “Cancer protection” and “Skin health”. These claims were not substantiated with clinical evidence.

     

      4. Healthy Heart Foods (Healthy Heart Cooking Oil): The claim in the advertisement “India’s No.1 Brand”, was not substantiated. Also, the accompanying graphical representation in the advertisement referring to the Consumer VOICE survey findings was found to be misleading.

     

      5. Saboo Sodium Chloro Limited (Surya Salt):  The advertisement claims, “Surya salt has right amount of Sodium that helps to take care of your heart and protects from high blood pressure so that you live healthy and for longer period”, is misleading as acceptability of Sodium level for every person will be variable.  Also, the product being low sodium was not substantiated. 

     

      6. TMA Hospitality Services Pvt. Ltd (Ammi’s Biryani): The website advertisement of Ammi’s Biryani shows leg piece of chicken in their biryanis.  According to Ammi’s Biryani, they do not serve chicken leg pieces as a matter of policy. Thus, the advertisement was found to be misleading.

     

      7.  Sri Sri Ayruveda (Yumlakki Instant Poha Mix): The visual in the advertisement of  “noodles being animated as snakes” with the voiceover “leave poisonous Maida noodles” (“Jeharilee maide waali noodle chhodiye”),  unfairly denigrated entire category of noodles products, distorts facts and is misleading by exaggeration. 

     

      8. Heinz India P. Ltd (Complan): The advertisement claims that Complan has 100% milk protein and comparing it versus other malt based drinks, which is misleading by implication. By choosing this comparison, it bestows an artificial advantage on milk protein based drinks and creates an impression that a better bargain is offered than truly is the case.

     

      9. Pernod Ricard India P. India (Seagram): The advertisement of Seagram states, “More than a few drinks can change the meaning of U-turn”, read in conjunction with the logo of `Seagram’ and statement “Enjoy responsibly”, directly promotes a brand linked to alcohol. 

     

    Media and Entertainment

     

    1. TV 18 Broadcast Ltd (CNBC): The claim in the advertisement by CNBC, “‘No. 1 TV channel in India” was not substantiated and was found to be misleading.

     

      2. Odisha Television Ltd (Tarang): The advertisement of Tarang TV claims of being the No.1 channel was found to be misleading.  The advertisement violates the TAM guidelines and the subject matter of comparison confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      3. Insight           Media   City (India) Private Limited : The advertisement of Insight Media City claims, “Flowers emerges as clear No.2 in general entertainment space” and “Week 2 of launch Flowers continues to strengthen its position as clear No.3”,  were not substantiated and were found to be  misleading.  The subject matter of comparison confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      4. Sarthak TV: The advertisement of Sarthak TV claims higher viewership than other competitor channels. This claim was found to be misleading as is not based on at least 4 weeks of data as per the TAM Guidelines.  This confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case

     

      5. Prameya News7: The advertisement of Prameya News7 represents the viewership growth which is based on only one week’s data, which violates the TAM guidelines that advises taking a base of least 8 weeks data to arrive at a valid conclusion. The advertisement also violates the TAM guidelines which require that the estimate should be clearly stated.  This confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      6. Sarthak Entertainment Private Ltd (Sarthak TV): The advertisement of Sarthak TV claims that it is the leading channel in the Odisha market, as per weekly GVT data. The super in the advertisement does not indicate that the data is based on at least 4 weeks of data as per the TAM advertising guidelines.

     

      7. Living Media Ltd (India Today): The advertisement of India Today depicts a graph showing 4 News Channels i.e. INDIA TODAY, TIMES NOW, CNN IBN & NDTV 24*7 and in the graph.It is displayed that INDIA TODAY is leading the market by holding 33.1 % Market share, followed by Times Now channel with 24.8 %, CNN IBN with 10.5 % and NDTV 24*7 with 10 This advertisement does not show the total market share of 100%. They also claim to be ‘No.1 English News Channel’ without any source data specified in the advertisement. By providing incorrect information for the purposes of substantiating the claim made by India Today, the advertisement is false, misleading, and disparaging to the other news channels.

     

    Others

     

    1. Flipkart Internet Private Limited:The website communication claims the MRP of the product as Rs.799, when actual printed MRP on product is Rs. 399 which is being offered as the discounted price for Canvera. The website communication claims the MRP of the product as Rs. 999, when actual printed MRP on product is Rs. 449 which is being offered as the discounted price for OBS. This distorts facts and is therefore misleading the consumers as to actual discount being offered.

     

      2. BSNL:The advertisement of BSNL’s website claims, “…..NOW BSNL AT YOUR DOORSTEP…. Our Sales team will come to your Doorstep to collect documents and provide the connection”, was found false.

     

       3. Flipkart Internet P. Ltd (Xpert Commendo 6 White Black shoe):The website communication claims the MRP of the product as Rs. 1078, when actual printed MRP on product is Rs. 469 which is being offered as the discounted price.

     

       4. Uber: The advertisement by Uber states, “You drink, we drive”, when read in conjunction with the depiction of logos of Bars such as Zara etc. as #UBERAPPROVED PARTNERS, was seen to promote alcohol drinking. 

     

       5. Jasper Infotech P. Ltd. (Snapdeal.com): The advertisement of Snapdeal.com depicts a visual of “a man riding a bike without a helmet” shows an unsafe practice.

     

       6. Honda Motorcycle &Scooter India Pvt. Ltd (Honda Activa): The advertisement claiming schemes of “lowest down payment of 5555” and the “lowest instalment of 999/month”, are misleading by ambiguity and by omission of a disclaimer qualifying the criteria of the individual schemes.

     

       7. JadeBlue: The TVC of JadeBlue shows the visual of “a man riding a bike without a helmet”. Such actions in an advertisement are seen to promote unsafe practices.

     

       8. Casa Grande: The sign off slogan in the advertisement states, “On time every time”, which was very similar to the sign off slogan of the earlier run advertisement of another competitor advertiser in the same sector of business so as to suggest plagiarism.

     

       9. Milcent Appliances Pvt Ltd: The advertisement claims, “100% Aluminium (Carcinogenic Cancer Causing Metal) Free”, was misleading by exaggeration. Also, grinding in aluminium grinding chamber resulting in incidence of cancer was not substantiated with supporting evidence. The claim was also considered to be disparaging to “Aluminium” based product categories.

     

      10. Lucknow Gramaudyog Sansthan (Ultra Guide Detergent Powder): The advertisement states, “Auro se ek kadam aage” (“We are one step ahead than others”), the basis of which was not provided. Hence the advertisement was found to be misleading.

     

      11Chehra Pahachaano: The advertisement by Chehra Pahachaano lure consumers by showing a fraudulent contest. The winner is asked to deposit money so as to register, and they further give false promises of gifting iPads to the winners in return. These advertisements of “ChehraPahachaano” contest are found to be false, misleading and contravene Chapters I.1, I.4 and I.5 (f) of the Code (“Ads inviting public to take part in prize competitions permitted under law or which hold out the prospect of gifts shall state clearly all material conditions as to enable the consumer to obtain a true and fair view of their prospects in such activities….”).

     

      12. Vikrant Happy Homes Pvt. Ltd: The claims, “Fully Furnished”, “Ready-to-live Studio Apartments” and “Rs.18.9 lakhs onwards”, were false and not proven.

     

      13. Poonam Developers: The claims “NO-Stamp Duty, Registration Fee, Service Tax and V.A.T”, were false and misleading by omission.

     

      14. Scoobee Bags: The advertisement visuals depicting children putting their head and hands outside the window while the vehicle is in motion, show a dangerous practice, manifests a disregard for safety and encourages negligence.

     

      15. Vodafone Essar Ltd. (Vodafone): The claim of “uninterrupted voice calls on 3G Network”, was not substantiated.

     

      16. Krishnapatnam Port Company Ltd. (Krishnapatnam Port KPCT): The advertisement shows a driver racing his sports car on a public road recording lapping times and trying to beat past time records and then shows chasing a helicopter. The depiction of speed manoeuvrability encourages unsafe or reckless driving.  The advertisement also depicts stunts being performed in normal traffic conditions in some frames.  Also, the duration of the supers in the advertisement was not for a minimum of six seconds hold duration on the screen and not present for the scenes depicting the stunts. 

     

      17. Ruia Agro Farm: The advertisement claims, “Stop Eating Cancer Causing Fruits and Vegetables”, is misleading by exaggeration as they are only selling land where organic farming may be carried out. Also the claim in the advertisement “Buy an organic farm today” was considered misleading. In addition, the claim, “India’s First property Recommended by Doctors” shown along with the visual of a doctor, was not adequately substantiated with supporting proof and was misleading by ambiguity. 

     

      18. Aakash Institute: The advertisement shows the visual of “a boy pillion riding a bike without a helmet” which depicts an unsafe practice.  

  • ABP News heats up primetime, launches new show “SELFIE” with Salman Khan

    ABP News heats up primetime, launches new show “SELFIE” with Salman Khan

    MUMBAI: It’s a known fact, as we all know that there are no free lunches. Struggle is the only way of success and when you reach the epitome and look back then there is an innocent smile and a proud feeling on your face which says it all. ABP News is all set to present yet another entertaining and innovative show SELFIE. The programme talks about the story of actors first break… story of the moment when his/her signature turned into an autograph… when walking carefree on the road receives a professional restriction.

     

    The launch of the programme is with Salman Khan’s struggle story. “I wanted people to reject me more often…and I used it to build anger in me….I knew one day these people will help me get there” says Salman Khan on the show.

     

    “Being famous writer Salim Khan’s son, how easy was it for him to get a big platform, was it or was it not” 

    “What happened when he knocked the door of a B-grade film maker”

    “How he landed in a small screen appearance in a campa cola ad”

    “How difficult was it to get his own space in the industry”

     

    ….All these questions in mind….here it from none other than Salman Khan only in SELFIE.

     

    Scheduled at 9pm every Saturday, the show will have 13 episodes featuring 13 big Bollywood stars like Akshay Kumar, Katrina Kaif, Ajay Devgan, Vidya Balan, Nawazuddin Siddiqui and many more. The programme is supported by extensive marketing push like TV promos, print inserts, radio, and digital promotions.With so much of buzz on this launch, the programme has already been bagged by 3 sponsors – Royal Stag Mega Music, Wildstone FF Deo, and Milton.

     

    SELFIE is presented by Star host Karan Singh Grover who is already a household name in television and now gaining popularity in the Bollywood too.

  • Winners of Nach Baliye season 7 take home Honda Jazz

    Winners of Nach Baliye season 7 take home Honda Jazz

     MUMBAI:  Honda Cars India presented the keys of the All-new Honda Jazz to the Grand-Finale winners of the popular dance reality show Nach Baliye season 7 which was aired on Star Plus. The car was handed over to the winners Amruta Khanvilkar & Himmanshoo Ashok Malhotra at a glittering ceremony at Solitaire Honda in Andheri. The handing over ceremony was attended by Ashish Kaul, Zonal Head West, Honda Cars India and Krishna Kachalia of Solitaire Honda.

     

     Speaking on the occasion, Honda Cars India sales & marketing senior vice president Janneswar Sen said, “We would like to congratulate the winners of Nach Baliye season 7 and thank Star Plus for associating with Honda Cars India. The show has been extremely popular among the younger audience who is also our primary target audience for the all new Jazz.  The new generation Jazz is packed with futuristic and aspirational styling which resonates well with the viewers of the programme and hence it was great to be associated with one of India’s most popular dance reality show.”

     

     The All-New Jazz is developed as the World’s Best Functional Compact Hatchback which offers Dynamic styling, Outstanding Package, Class-leading Fuel Economy, Advanced Technology & Equipment and Versatile Utility. The Jazz appeals to customer from diverse profiles who are young, dynamic, early achievers and want everything in life.  They seek comfort, driving pleasure, features and a hassle-free drive. The Honda Jazz is like nothing else and fulfils all these needs.

  • Tonic Media Wins 2015 Social Media Agency of the Year

    Tonic Media Wins 2015 Social Media Agency of the Year

    MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the Ad Club, Bangalore on Friday, the 25th of September.The agency was nominated across 10 categories with 14 shortlisted entries and bagged 12 awards including five golds, five silvers and one Bronze.

    Over 987 entries were submitted across 58 categories by 72 agencies. Honorees were selected by a jury comprising of 46 Senior Advertising, Marketing, Media, PR and digital professionals from all over India, based on the nominations filed by the respective agencies. The awards re-emphasized the strengths of Tonic Media across social and creative platforms with the agency winning Best Use of Facebook, Twitter, LinkedIn as well as Community Development under separate campaigns.

     

    “We are excited that Tonic has had such a successful year in terms of performance and receiving appreciation for the same.” said Chetan Asher, CEO, Tonic Media. “The awards are a testament to the pace and commitment of the Tonic team. We aim to build the best-in-class services and focus on producing better creativity year on year.”

     

    Tonic received the following titles at The Big Bang Awards:

     

    Winner

     

    ·     Social Media Agency of the Year

     

    Gold

     

    ·     Best Use of Twitter for Aditya Birla Group

    ·     Best Use of LinkedIn for Sony Entertainment Television

    ·     Best Community Development for Sony Mix

    ·     Best Corporate Communications Campaign for Aditya Birla Group

    ·     Best CSR Campaign for Aditya Birla Group

     

     

    Silver

     

    ·     Best Corporate Website of the Year for Little Millennium

    ·     Best Use of Facebook for Sony Entertainment Television

    ·     Best Use of Twitter for Sony Max2

    ·     Best Community Development for Sony PIX

    ·     Best Social Game/App/Contest for Aditya Birla Group

     

     

    Bronze         

     

    ·     Best Use of Facebook for Sony PIX

  • CNN-IBN, Thums Up and Being Human presents VEER Season 2

    CNN-IBN, Thums Up and Being Human presents VEER Season 2

    MUMBAI: In an effort to unleash the inner potential of people with disabilities and provide them the best employment opportunities, CNN-IBN is back with its one-of-its-kind initiative ‘VEER Season 2’ in partnership with Thums Up, Being Human and American India Foundation. The show aspires to exhort and educate the citizens of India to play the role of an enabler and make people with disability discern their true potential.

     

    Started from 24th September 2015, VEER Season 2 is a campaign of strength and self-belief to generate awareness and advocate for inclusivity, accessibility and employability of people with disabilities (PwDs).  After receiving an overwhelming response for its first season, VEER in its second edition aims to drive an amount of INR 2 crores for training 2000 PwDs.

     

    In this phase of the campaign, CNN-IBN will also be associated with, the Indian government’s Department of Social Justice and Empowerment and Hans Foundation, an NGO operating in the area of empowering marginalised sector in disability space, to provide skill for training people with disabilities (PwDs). The government body and NGO, both will eminently work with the channel to train and employ the PwDs.

     

    Speaking about the campaign, Mr. Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “We are grateful to receive the support from Thums Up, Being Human and American India Foundation for the campaign. It is our pleasure to work on such an innovative program and we hope to receive an overwhelming response from the audience.”

     

    Debabrata Mukherjee, Vice-President Marketing and Commercial, Coca-Cola India, said, “The Thums Up philosophy of being passionate and strong is something that drives this program. Through VEER, we want to encourage all the differently abled to unleash their potential, be strong and overcome the barriers they face. We are happy with the achievements of the program in its first year and are excited about the milestones being set for the second phase, where our endeavour will be to accelerate the pace and double the deliverables of the first year.

  • Mumbai City FC goes bejeweled by VelvetCase.com

    Mumbai City FC goes bejeweled by VelvetCase.com

    MUMBAI: VelvetCase.com, the largest marketplace for designer jewellery,is once again workingits charm in the sports guild! After their stint with ace Tennis Star, Serena Williams who had a record 2015 wearing ruby and diamond earrings from VelvetCase.com and Mumbai’sPro Kabaddi team U Mumba who got crowned champions for the 2015 league, VelvetCase.com is on a roll! They are nowpartnering with Mumbai City FC in the upcoming Hero Indian Super League 2015. Will their lucky charm work again, this time for Mumbai’s soccer team?
     

    Mumbai City FC is Mumbai’s franchise in the Hero Indian Super League and is owned by Bollywood actor and football enthusiast Ranbir Kapoor and chartered accountant Bimal Parekh. The team’s logo is a reflection of a resilient fortress that stands proudly, surrounding the logo that signifies the unrelenting, determined spirit of the city.
     

    VelvetCase.com along with their strong global network of over 200+ jewellery designers and brands has curated a capsule collection of merchandise for the Mumbai City FC that includescufflinks, pendants, earrings, keychains, etc. all made in pure silver.
     

    “We are delighted and proud to be the official jewellery sponsors of the Mumbai City FC. It gives me immense pleasure to be associated with Ranbir Kapoor, Sunil Chettri and the entire Mumbai team. In this second season of the ISL, I am sure the team will be a force to reckon with. VelvetCase is happy to extend its full support to celebrating champions in every field,” said Mr. Kapil Hetamsaria, CEO and Founder, VelvetCase.com at the occasion.
     

    In his statement on the partnership with VelvetCase.com, Ranbir Kapoor said “I am excited to have VelvetCase on board as our jewellery partner. The collection has come out real well and I am looking forward to seeing all our fans wearing these exclusive Mumbai City FC pieces merchandise. I surely will be!”
     

    The VelvetCase-Mumbai City FC collection of cufflinks, pendants, earrings, key chains, etc. has been designed by designers from New York, Italy and Mumbai and has received a positive initial response from consumers. Each piece is made in pure silver and is very stylish keeping in mind the modern consumer – collection is available to view and purchase at www.velvetcase.com/mumbaicityfc. Keep coming back since new designs will be added to the collection as the league progresses!
     

    “We are delighted and excited to have VelvetCase on board as our jewelry partner. The collection looks great and we look forward to seeing all our fans wearing these exclusive Mumbai City FC merchandise. Football themed jewelry, now that’s innovative and cool.” commented Mr. Indranil Das CEO Mumbai FC.