ITV

Category: Press Release

  • Culture Machine and Bench Flix join hands for Bench Culture

    Culture Machine and Bench Flix join hands for Bench Culture

    Mumbai: A digital video entertainment company Culture Machine and  Karthik Subbaraj founded Bench Flix, announced the launch of Bench Culture, which will curate short films and documentaries across the world. Bench Culture will open up the world to short film-makers while making it easier for the viewers to access content from domestic and international markets.

     

    “With respect to content quality and viewership, short film segment is surely main stream material and ‘making short films big’ is our core vision. Bench Culture, the collaboration between Bench Flix and Culture Machine is powerful and complementing in building a brand for quality short films across the world” says Karthik Subbaraj.

     

    Commenting on the launch of the platform Culture Machine CEO and co-founder Sameer Pitalwalla said, “ Bench Culture is a great platform that will provide the best of short films that are still unrecognised and create great entertainment for the Internet generation.”

     

    Stone Bench Creations’ Bench Flix is an integrated aggregation and distribution platform for short films and is uniquely positioned in the space with over 1400 short films being curated under their banner. Besides, Bench Flix has played an integral role in bringing a mainstream credibility to this segment. Their most recent wins being the  ‘Bench Talkies’ the successful theatrical release of short film as a feature and soon to be followed by ‘Aviyal’ in December this year. Culture Machine, the only digital entertainment company that brings together great content with great technology giving it an undisputed edge, reaches out to 4 Million subscribers through its expansive network.

     

    The collaboration sees the coming together of the two powerhouses bringing their strengths to Bench Culture and build a platform that provides unprecedented opportunities for both the films and their makers.

  • Movies Now to premiere Fury

    Movies Now to premiere Fury

    MUMBAI: Movies Now will premier Fury — the thrilling war action-drama starring Brad Pitt and Shia LaBeouf on 8 November at 1 and 9 pm.

     

    Fury is a movie based on the life of the US tank crews towards the culmination of the World War II in Nazi Germany. The film stars Brad Pitt, Shia LaBeouf, Logran Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer, who was moved to narrate the story after he read about the war service of his family veterans and the stories he read about the American armored divisions in World War II.

     

    Brad Pitt plays a U.S Army staff sergeant fondly named, Wardaddy as he leads a five-man all veteran crew in an M4 tank called, ‘Fury’, with which he and his tough crew battle to vanquish the Germans.  The all-star cast and remarkably filmed war action sequences make Fury a gripping, iconic not-to-be-missed war classic.

     

    While the channel is bringing to its viewers a great movie, it is also giving them a chance to win prizes during the telecast of the movie. The channel will be running an on-air contest in which viewers will have to give a missed call to the number that will flash on screen while the movie is being played at 1 pm and 9 pm on 8th November. The prizes include the latest iPhone 6S – one during each airing of the film.

     

    On digital, the channel’s Fury campaign will hold unique social media contests on 8 November for all its followers. On Twitter, fans can put their Fury knowledge to the test and win prizes every hour. The channel will give away over 50 prizes to the participants, which include two iPads and exclusive Movies Now and Fury merchandise. Fans can follow @moviesnowtv on Twitter for all the updates on the Fury contest.

     

    Additionally, the channel has announced a major on-ground activation wherein fans are invited to join The Fury Army on the 6th of November in Mumbai and Delhi. The fans need to watch out for the Fury-branded car in their city and perform simple tasks like push-ups, taking selfies with war paint, making the best war cry, etc. Participants who make the cut stand a chance to win exciting goodies from the channel. The contest will also be linked to the official social media pages of Movies Now.

  • LinTeractive appoints Parag Shahane as unit creative director

    LinTeractive appoints Parag Shahane as unit creative director

    Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Shahane Shahane as unit creative director. Shahane has joined the team effective October 2015 and will report to Group CMO | group marketing services, president, Vikas Mehta.

     

    At LinTeractive, Shahane’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.

     

    LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.

     

    Welcoming Shahane onboard the team, Vikas Mehta said, “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Shahane on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”

     

    A former Lowe Lintas hand, Shahane joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Shahane has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.

     

    Commenting on his appointment, Shahane said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”

     

    In his entire career span, Shahane has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.

     

    Shahane’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.

     

    When he is not working, Shahane spends his time pursuing other passions that span adventure sports, photography, being a jury member, sushi chef, playing chess, farming, teaching, etc. He also loves travelling, is an avid music lover, and is also the proud father to adorable twin girls.

  • Siti Cable revs up DAS phase III preps

    Siti Cable revs up DAS phase III preps

    MUMBAI: SITI Cable, Zee Network enterprise’s cable expertise SITI Cable is greatly committed to the government initiative of mandatory digitization. Digitization of phase 1 & 2 towns is over and 31st  Dec 2015 is deadline for phase 3 towns.

     

    As part of its commitment to drive the digitization process, SITI Cable is constantly engaging with LCO partners across multiple states in the country and is providing all possible support to them.

     

    SITI provides its digital cable TV signal over IP based platform which is robust & scalable and ensures continuity of signals. The industry first subscriber management system, Own Your Customer (OYC) specially designed for LCO gives full control of subscribers to LCO.

     

    A SITI LCO can also choose STB from the multiple options like MPEG 2 / MPEG 4 / HD / PVR. The state of art digital Headend by SITI provides more than 300 SD & HD channels. The technology is future ready and will provide value added services like recording facility, video on demand, games etc.

     

    In select cities, SITI Cable’s digital network is broadband ready which provides revenue enhancement opportunities to its business partners. The company follows consistent business policy for all its business associates and LCOs can rest be assured of uniformity in the content price. SITI is a professionally managed organization and so the partnering LCO have access to best people, technology and support.

     

    Today SITI Cable as part of this initiative has shared it vision of digitization with the LCO

    partners in the town of Riwari & Bhiwari

     

    Speaking about the digitization in phase III & IV areas SITI Cable CEO V.D Wadhwa said, “We at SITI Cable are committed to ensure that customers have an access to quality services. The mandatory digitization is underway and this initiative will ensure a larger participation in the process by all.”

  • Sporty Solutionz’s plea admitted in Delhi High Court

    Sporty Solutionz’s plea admitted in Delhi High Court

    MUMBAI: Indian Badminton League brand owners and commercial partners, Sporty Solutionz Pvt Limited’s plea for protection of the IBL intellectual property rights has been admitted in the Delhi High Court. The case will next come up for hearing on December 10, 2015.

     

    SSPL, who had invested heavily to deliver a highly successful season 1 and create the brand IBL, had pleaded in the Hon’ble court for protection of their Intellectual Property rights.

     

    “We have pleaded to the Hon’ble Court that the IBL was created by our clients Sporty Solutionz under an agreement, under which the Intellectual Property rights for the league perpetually vested with our clients. The Hon’ble Court after hearing the arguments had directed us to serve notices to all the concerned parties, including the Maharashtra Badminton Association, who were also the signatories to the tri-partite ‘Indian Badminton League and Commercial Rights Agreement’,” says the Sporty Solutionz’s counsel, Sanjeev Kumar.

     

    The Badminton Association of India had recently announced to conduct the second edition of the league at its own. Thereafter, Sporty Solutionz’ had pleaded in the Hon’ble High Court of Delhi to protect their rights. The court while admitting the plea has asked the petitioner to serve notices to all concerned parties in this case.

     

    The first edition of the IBL was conducted between August 14 and 31, 2013, in six Indian cities – Hyderabad, Delhi, Mumbai, Lucknow, Bengaluru and Pune. The inaugural edition of the league was won by PVP Hyderabad. Thereafter, the league was not allowed to happen by the BAI in 2014 and 2015.

  • Discovery Turbo Presents Stunning Cars In ‘CHASING CLASSIC CARS’

    Discovery Turbo Presents Stunning Cars In ‘CHASING CLASSIC CARS’

    MUMBAI: Discovery Turbo presents an all new series CHASING CLASSIC CARS that will feature some of the most striking and extraordinary vehicles with Wayne Carini, master car restorer with a lifetime of experience in automobile restoration under his belt. Wayne’s sensibility and passion for everything on wheels makes this series a must-see for automobile lovers.Chasing classic cars will air every Tuesday at 10pm on Discovery Turbo.

     

    Wayne Carnini, a Connecticut-based Ferrari expert and master restorer, scours the countryside in search of some of the world’s most rare and exotic classic cars that have been hidden away in barns and shacks for decades.

     

    The series will see Wayne participating in the Brighton Veteran Car Run in London and meeting 1903 Ford Wayne. In another episode, a perfect million dollar 275 GTB/4 Ferrari goes up in smoke the moment it is taken to the race track, leaving Wayne aghast. Also watch how Wayne manages to set a record for a pair of mint Jaguars, a blue 1958 XK 150S and a 1961 XKE roadster with his name written on it. All this and much more is packed in the new season of chasing classic cars.

     

    Follow the irrepressible Carnini as he embarks on a personal mission of unearthing these rare finds and taking them to the auction block.  The show gives you an insider’s perspective of the exclusive culture of car restorers and collectors who buy and sell vintage rides.

  • FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    Having entered the fruit based jelly confectionery segment with Jellicious Strawberry,Candyman has introduced its second flavor, Jellicious Orange.

     

    Taking the ‘wiggle-wobble’ property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.

     

    The film revolves around a boy visiting a natural history museum along with his parents. When his dad’s camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance. 

     

    Speaking about the new film, FCB Ulka Vice President – Bangalore Dennis Koshy said “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the tween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself”.

     

    FCB Ulka Bangalore Creative Director Dharmesh Shah adds, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing is sure to catch your attention.  Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.” 

  • FICCI FLO Film Festival to host Global Symposium on Gender in Media

    FICCI FLO Film Festival to host Global Symposium on Gender in Media

    MUMBAI: The first FLO Film Festival organized by FICCI Ladies Organisation(FLO), Mumbai Chapter, the women’s wing of FICCI, today announces a new partnership with the Geena Davis Institute on Gender in Media that will see the Festival host the Institute’s first Global Symposium on Gender in Media in Mumbai, India in February 2016.

    Speaking about the partnership, Academy Award-winning actor and founder and Chairman Geena Davis said, “Media images have a huge impact on our perceptions, and on our social and cultural beliefs and behaviours. Our new global study, explores how global films may be reinforcing negative gender stereotypes with movie audiences of all ages.” The Institute is the only research-based organisation working within the media and entertainment industry to engage, educate, and influence the need to dramatically improve gender balance, reduce stereotyping and create diverse female characters in entertainment.

    FLO National President Archana Garodia Gupta said, “FLO has been working to empower women, and erase gender stereotypes for three decades. Films are a very powerful medium, and have a major role to play in our perception of the world. They can help redress the balance or reinforce negative gender images. We are very excited to bring this issue to the fore in the Film Capital of the world, and hope to improve the image of women in Indian films.”

    At the 3rd Global Symposium on Gender in Media, the Institute will present new global research which explores the influence of film audiences in the UK, India, Nigeria, France and Brazil funded by the Oak Foundation.

    The Festival will open with the Symposium, (the Symposium is sponsored by Independent Television Service Inc- ITVS), which will convene eminent entertainment content creators, business leaders, actors, directors, media personalities, policy makers, to engage in dialogue around the institute’s global research along with two panel discussions from leading entertainment industry personalities, content creators, along with gender in media related subject matter experts.

    CEO Geena Davis Institute Madeline Di Nonno said, “We are honoured to be partnering with FLO. They have been working for the education of the girl child, mentoring women entrepreneurs and many initiatives to empower women since the past 32 years. Our Symposium and the Film Festival are great platforms to discuss the depiction and representation of women and girls and how films can influence social and cultural views and beliefs. We are also very excited to continue our long partnership with ITVS.”

    FLO Member of the Advisory Panel Amruta Devendra Fadnavis said, “Films are an integral part of our culture. The Movies have made us laugh, cry, they have inspired us and have been an important constituent in the cultural evolution of our society. “Objectifying” women in films should be done away with and be replaced by the characterisation of strong women, which will create a very positive subconscious impact on the society as a whole.”

    FICCI Ladies Organisation Chairperson Falguni Padode said, “The FICCI FLO Film Festival hopes to create an impact that will mobilize and inspire audiences to bring about a paradigm shift in their perception towards crucial female-centric issues in India and across the globe.”

    The films, national as well as international, features, shorts, documentaries, animation and digital films will focus on Women Empowerment spanning subjects of Skilling and Vocation, Educating the Girl Child, Hygiene and Wellness, Self Esteem and Economic Independence, Mental Health and Sexual Exploitation.

    FICCI FLO Film Festival Creative Director Rashmi Lamba said, “For the first time in India, the FICCI FLO Film Festival aims to be the ‘Catalyst For Change through Film’ and will provide a platform to bring together the voices and expertise of leading Indian and global media institutions and organisations working towards creating gender sensitivity and women empowerment.”

    Leading global and Indian Film and Media Institutes and Organisations that include Whistling Woods International, Women Make Movies, ITVS, Population First, Tata Institute of Social Sciences, and Point of View will showcase selected films and hold a series of strategic Workshops during the FLO Film Festival to focus on gender sensitivity, skill development, outreach and social impact, to enable audiences to become discerning viewers and critically reflect on their media consumption and how it influences them.

    A special screening of the acclaimed movie – He Named Me Malala was held as a special event to announce the Partnership and Film Festival.With a presence in 14 locations across the country and over 4,000 members, FLO boasts of some outstanding work in the field of women empowerment.

  • ScholarKart.com is now Fastudent.com

    ScholarKart.com is now Fastudent.com

    MUMBAI: ScholarKart.com – a one stop shop for all the academic needs of students – has announced to change its name to Fastudent. Fastudent is a part of EduVision Retail Pvt. Ltd., a first of its kind e-commerce technology enabler. The change in name, accentuates the transition this e-commerce technology platform, which services student communities all the way from Play Group to Post Graduation (PG to PG), has undergone. This announcement highlights the company’s desire to bring bigger and better value to every student in India, ranging from local to global education products.

    Speaking on the development Gaurav Barman, CEO, EduVision Retail Pvt. Ltd. said, “Fastudent is one its kind e-commerce portal that is intended to service the education fraternity like never before. We are the first ever to include one of the widest product ranges in this segment, from Books, Stationery, Branded Merchandise, Digital Learning, Uniforms , Musical Instruments ,Sports Goods, Art & Craft and Electronics. The change in name marks a change in our approach.”

    Adding to this, Ms. Geetanjali Khanna, COO, EduVision Retail Pvt. Ltd. said, “The role of the youth is the most important in today’s time. With Fastudent we intend to facilitate access to international education products to make available more learning avenues to the youth of India. ”    

     

    Fastudent, taking from the legacy of scholarkart.com, will continue to focus on offering comprehensive educational services to schools, universities and retail segments across India. With clearly defined operational arena and objectives, Fastudent is entering a phase of diversified growth in the education industry, across India, with the potential for widespread growth in the near term

  • Zee Café ushers in the festivities, with three brand new shows, this November

    Zee Café ushers in the festivities, with three brand new shows, this November

    MUMBAI: This festive season your favorite shows are back and with a Bang! Get ready to watch your most loved shows along with your family and have a super November only on Zee Café.

     

    The Good Wife makes a comeback on Zee Café with the 6th Season. This season, Eli Gold (Alan Cumming) persuades Alicia (Julianna Margulies) to run for State’s Attorney, and while Florrick, Agos & Associates is on the verge of bringing in Diane Lockhart as a partner, Cary must face disturbing allegations. Catch the premiere of this legal drama on 26 November every Monday to Thursday at 11:00 pm.

     

    Follow the lives of your favorite Vampires along with the U.S only on The Vampire Diaries’ Season 7. Help the elite group of FBI agents analyze the most dangerous Criminal Minds’ in an effort to anticipate their next moves before they strike again.

     

    Get to know your mesmerizing celebrities little better, as Niranjan Iyengar indulges in a tete-a -tete, with them on Look Who’s Talking with Niranjan Season 2. The Season two of the show will have its finale episode in November with Katrina Kaif. Also bid adieu to the original vampire family with the season 2 finale of The Originals. 

     

    Indulge in Sunday Brunch twice this month. Watch Jack Black as he impersonates a substitute teacher and turns a class of fifth grade high-achievers into high-voltage rock and rollers only on School of Rock on 1 November at 10:00 am. While Vivian Ward, a streetwise, down-on-her-luck working girl, has a chance encounter with Edward Lewis, a handsome corporate mogul, which leads to an improbable love affair only on Pretty Woman 29 November at 10:00 am.

     

    Sundays just got better. Zee Café introduces two new shows Selfie and Young and Hungry. Watch the entire series on 8 and 22 November  respectively. Also, do not forget to tune in to The Astronaut Wives Club, every, Saturday and Sunday at 10:00 PM starting 28 November.

     

    We continue to tickle your funny bone with Two And a Half Men and The Millers Season 1-2, Monday to Friday at 8:00-9:00 pm. Let your Quirky side out with The Big Bang Theory season 9, every Saturday at 9:00 PM.