ITV

Category: Press Release

  • India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen

    India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen

    India: Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.

    On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”

    The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.

    Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”

    With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.

  • Journalism webinars – the BBC Way

    Journalism webinars – the BBC Way

    New Delhi: During this unprecedented year, the BBC Indian Language Services have continued the trainee scheme in the form of webinars to train journalism and mass communication students who come from economically and socially marginalised communities of India. The ongoing webinars ‘Journalism – the BBC Way’ aim to educate the university students on BBC’s editorial standards of impartiality, accuracy, and factual journalism in six Indian languages: Hindi, Gujarati, Marathi, Punjabi, Telugu and Tamil.

    BBC head of Indian Languages Rupa Jha said: ‘’As journalists, we must always scrutinise arguments, question consensus and hold power to account with consistency and due impartiality.  As part of our training programme during the pandemic, we  reach out to students of journalism from  socially and economically marginalised groups to train them in the most important aspect of journalism, that is, impartiality.’’

    Over the last two years, under this outreach programme a number of journalism graduates and postgraduates were selected and trained at BBC’s Delhi bureau by senior journalists and the production team. The trainees were given an opportunity to work in the newsroom with BBC’s Indian Language Services on multiple platforms such as TV, radio, digital and social media. 

    Some of the trainees from the previous two programmes described the BBC’s trainee programme as a “significant value addition” to their learning. Ananya Das, a trainee from the 2018-2019 scheme, who is now working full time with BBC Monitoring said, ‘’The trainee programme allowed me to be part of a world comprising complexity and opportunities, ideas, and new challenges to grapple with. It has sharpened my resilience and discipline to multitask in a dynamic environment. Remembering that listening is just as important as being heard, has helped me grow both personally and professionally.’’   

    Kailas Pimpalkar who contributes to the BBC Marathi Service said, “BBC is like a family to me where everyone is treated equally. Everyone works on the same platform. I came from a rural background and never thought that I would ever be able to work in an international organisation like the BBC. It is the epitome of journalism and I am privileged to work here. However, the training scheme offered by the organisation helped a lot in sharpening my journalistic and social media skills which would help me throughout my life.”

    Chitvan Vinayak a trainee from the 2019-2020 Scheme who now works with another renowned media outlet said: “BBC Trainee programme was an edifying one since it helped in 360-degree skill development in the field of journalism. Learning from the best gave me a hand in mastering the ethics of journalism. The programme focussed on social media and that sharpened my skills. BBC provided me with a way to polish story writing skills and also learn the art of video presentation and its making. I got an opportunity to work with another organisation of national repute because of what I learned at BBC.”

  • MX Player bags laurels at Asian Academy Creative Awards 2020

    MX Player bags laurels at Asian Academy Creative Awards 2020

    New Delhi: After its impressive wins in the national level at the 2020 Asian Academy Creative Awards, MX Player has now gone on to win 2 record-setting honors at the Grand Finals of the awards, being the only homegrown Indian OTT platform to win at an Asia level. Competing with some of the biggest shows pan Asia, the brand stood out in two categories – the Best Original Programme by a Streamer/OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Programme was won by its larger-than-life music reality chat show – Times of Music.

    MX Player chief content officer Gautam Talwar said, “Both these web series have been extremely special projects for us, and they’ve been an industry first – be it Queen that was mounted at a never seen before scale for a regional series or Times of Music that was genuinely a first of its kind concept. One of the top priorities for us was to offer differentiated content that would resonate with audiences and we're very pleased to receive such an honour for our efforts, not only on an India level but Pan-Asia as well.”

    “Elated that Queen has won the best original programme by a streamer/OTT at Singapore’s Asian Academy Creative Awards, and more so because we won on the very same day that we started filming for season 1 of the series! It’s great to be recognised alongside some of the biggest shows across all Asian countries. A big shout-out to the entire team and I am looking forward to filming season 2 soon”, added Ramya Krishnan as she speaks about the win for Queen.

    Times Music host Vishal Dadlani said, “The concept of Times of Music is fresh, unique, and something the audiences haven’t seen before. MX Player has done a great job of constructing the show and detailing out each aspect – be it artiste pairing, the fantastic stage or finding hidden stories that have been lost over time, which made for such great conversations. This has been one of the biggest musical stages in the digital space and this award is a win well deserved for the entire team.”

    The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. 

  • APL Apollo Unveils Low Diameter High Thickness Steel Tubes, “Apollo Mechanical”

    APL Apollo Unveils Low Diameter High Thickness Steel Tubes, “Apollo Mechanical”

    New Delhi: APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has launched ‘Apollo Mechanical’, a wide range of Low Diameter High Thickness steel tubes for use in heavy duty applications. Tough, long lasting and robust, Apollo Mechanical tubes are unique size tubes that offer high strength, uniformity and cost effectiveness at the same time.

    Apollo Mechanical tubes boast immense mechanical capabilities owing to their sturdy built. An unrivalled innovation Apollo Mechanical tubes are ideal for applications that require higher load bearing capacity, hardness and toughness like agricultural machineries, lifting & handling equipments, industrial instruments, among others.

    Announcing the launch of ‘Apollo Mechanical tubes’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Mechanical tubes are our most talked about technological innovation that provides enhanced load bearing capacity, hardness, toughness and the ability to withstand maximum stress making them ideal for use in industrial instruments, machineries and lifting & handling equipments. Over the years, authentic and robust R&D capabilities have been the key driving force behind our ever-growing ability to create new products and adopt new applications.”

    Apollo Mechanical tubes are used in Cultivator, Rotavator, Harvester, Tower Crane Mast Section, Mobile Gantry Crane, Spreader Beam, Monorail Crane, Hydraulic Cylinder, Axle, Trailer Hitch, Trailer Frame, Heavy Duty Chain Conveyor, and various such mechanical applications. Moreover, their pleasing surface finish, rigid dimensional tolerance, uniform strength and durability coupled with greater ease of fabrication altogether offer flexibility to the designers and engineers.

    Produced from heavy-duty tube mills, Apollo Mechanical tubes are manufactured using high frequency induction welding and they pass through stringent quality checks at each stage to provide the valued customers the much-needed assurance about durability, performance and efficiency.
     
    Offered at a competitive price, “Apollo Mechanical” tubes are available in a wide range of sizes.

  • Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Mumbai: India’s leading fashion and beauty destination, Shoppers Stop has launched an epic extravaganza, ‘Goodbuy 2020’ that will witness the finest activations and series of engagements from 11th December to 31st December 2020 across all Shoppers Stop stores in the country.

    This year has been a challenging one on many counts, owing to the pandemic. To end the year on a positive note, the brand has curated a series of activations across Watches, Fragrance, Home, Beauty, Kids, Womenswear, Menswear, and Athleisure categories. For the first time, the brand will offer an immersive experience to its customers under each category, break the monotony of End-of-season-sale, and reinstate faith to come back to the store. To add to the experience, the brand has curated Shopping Segment Videos under each category with engaging storytelling and witty voiceovers by roping-in popular celebrities and influencers. The three weeklong event will offer unique and bespoke experiences, contests, live events with popular brands, celebrities and influencers along with fresh, new content on the Content Hub. 

    The brand aims to curate this as an annual property with new additions every year! Shoppers Stop’s epic extravaganza will witness the following activations.

    Watch-a-thon:

    Watches add an element of style and class to the entire ensemble! Watch-a-thon will witness an exclusive launch of coveted watch brands such as Guess, Titan, and Timex. Reputed label, Jaipur Watch Company has been roped-in for the “Design your Bespoke Watch” contest wherein contestants are invited to submit their watch designs. The winner gets his personalized watch design created from Jaipur Watch Company with a 3D printed Dial. The Fossil brand watches will also host an activation for personalised watches.

    Scent-a-thon:

    Fragrances evoke a sense of happiness and contentment. This mega-thon has attractive offers and a unique experience to be a part of. Shoppers Stop has organized a Scent-a-thon at their MGF Saket, New Delhi store. The brand has collaborated with one of the finest fragrances brands, Ajmal Perfumes to unveil 4 exclusive fragrances specially curated for Shoppers Stop customers. To take this association a notch higher, the brand has roped-in Maxime Exler, an expert French perfumer who will conduct a bespoke event with the fragrance notes. Customers will get an exclusive chance to spend time individually with the perfumer to create their signature fragrance basis their choices of ingredients. The perfume bottle will be handed over to the customer and signed-off by the expert along with the name of the customer. 

    Home-a-thon:

    This entails the bedsheet exchange offer wherein customers will be encouraged to donate their old bed sheets. These in turn will be upcycled into by-products and/or given as is to the marginalized population. This mega-thon also includes an online gamification activity with treasure hunts. That’s not it, there will be live events with brands such as Soulflower and Rosemore on DIY fragrances and interesting cooking tips with homeware brand, Wonderchef. There will be also a Cook-off contest wherein reputed chef Sanjeev Kapoor’s team will curate 15 minutes of Home MasterChef recipes.

    Glow-a-thon:

    Beauty is one of the key growth pillars of Shoppers Stop! Resonating with this, the brand has specially curated Glow-a-thon. There will be live events and tutorials with beauty experts held every day. There will be also a session on Decoding the Party Looks for 2021 in association with 7 brands. Customers will also be educated on the winter skincare regime and can avail discounts on beauty products.

    Fem-a-thon:

    The brand is also hosting Fem-a-thon across apparel, footwear, and handbag categories. This will entail Hacks for the Party Looks, Styling tips with in-house designers, Live events, Shop-able Virtual Fashion Show, and exclusive launches. One can also shop the look from Shoppers Stop’s Stylehub page!

    Play-a-thon:

    For their youngest target audience, the brand has curated Play-a-thon for kids. This will witness a Shop-able Virtual Fashion Show with Winter Carnival theme showcasing festive, private label and infant wear collection. To give wings to your kid’s imagination, the brand is also organizing, the ‘I am a Designer’– Kids design contest wherein the winner designs will be translated into merchandise with credit on tags to the designer.

    Him-a-thon:

    In the final week, Shoppers Stop is running Him-a-thon with mix ‘n’ match party hacks, styling tips with in-house designers, brand collection videos, and discounts on every purchase across the menswear category. There will be also an activation on ‘Wardrobe Makeover’ and an ‘Ultimate Lockdown Challenge’.

    Fit-a-thon:

    Last but not the least for the fitness enthusiasts, the brand is hosting Fit-a-thon! Customers get a chance to record their steps taken. These steps will be further converted into an amount equivalent and donated to be utilised to help the marginalised section of the society in meeting their daily needs. Besides, there will be many attractive deals on athleisure and sneakers and a chance to take home personalised sneakers from the store!

    The brand has associated with a popular OTT channel, Hotstar to get well known faces of the television world such as Divyanka Tripathi, Karan Wahi and Shivangi Joshi on-board. It has also collaborated with well-known influencers like, Siddharth Nigam and Mithila Palkar to curate shopping segment videos for every category and activation.

    Additionally, the much-awaited End of Season Sale that starts from 18th December will also provide more attractive offers. So, visit your nearest Shoppers Stop or log in to the website and app for more details and offers on this epic extravaganza!

  • ZEE5 decrypts future of digital entertainment with Contech.ED 2020

    ZEE5 decrypts future of digital entertainment with Contech.ED 2020

    Mumbai: ZEE5 will air the final episode of their Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-partknowledge series to discuss the trends and triggers behind changing media and entertainment consumption patterns and how companies are responding to it. Bringing together renowned industry personalities like Ajay Kakkar from Aditya Birla Capital, Vikram Sakhuja from Madisson Media, Siddharth Banerjee from Games24x7, Pankaj Parihar from Godrej Consumer Products, the discussions aim to capture expert viewpoints to holistically address the challenges that befall the industry. 

    Entertainment consumption patterns have witnessed a dramatic shift in 2020 – from appointment viewing on TV to on-demand viewing on-the-go. Combined with several technology innovations propelling this growth, the steady penetration of connected devices, and smartphones giving rise to parallel second screen viewing, consumers are discovering newer ways to satiate their content needs. The #BingeNomics series brings to fore various questions with the aim to decode the preferences of the current end consumer, market growth drivers, the importance of storytelling and need for superior consumer experience to decipher what the future has in store for the media and entertainment industry. 

    Zee5 chief revenue officer Rajeev Dhal opined, “OTT saw a comeback in Q2 compared to Q1 post the lockdown. ZEE5 has grown more than 2X in terms of numbers, in Q2:Q1 our user base has grown 50 per cent and engagement rates have grown 4X – basically, everything consumed at-home has only been growing, and OTT is here to stay. There is no debate that digital ad expenses are only growing, and by 2026, 50 per cent of the AdEx will be digital oriented and bigger than TV or print. While consumption rates grow exponentially, users are going to choose to be discreet by limiting ad tracking, removing cookies which will inevitably disrupt the system. BingeNomics is ZEE5’s way of having such thought-provoking, engaging and inspiring conversations on the fast-paced, always evolving media and entertainment industry.” 

    ZEE5 India business head expansion projects and head of products Rajneel Kumar added, “Technology plays a very important role across all material changes we’re witnessing in the media and entertainment space. Consumers are now multi-device, multi-platform users and in order to know where their right audience is, brands must track them closely and accurately in order to understand where they spend their time and why. The more attuned we are to understanding these technological shifts, the better prepared we will be to entertain our consumers and make their content viewing experience superlative.” 

    Moderated by SheThePeople founder Shaili Chopra, ZEE5’s Contech.ED 2020 #BingeNomics kicked off in October 2020 and airs a new episode every Saturday. The first three episodes delved into the disruptors that are currently shaping the digital entertainment landscape, storytelling in digital content, and how innovations are changing the way we look at the rise of digital. The next four talk about the future of advertising in the digital age, who the new digital video consumer is, regional markets driving digital growth, and if and how digital media is poised to overtake traditional media.In the final episode,experts will discuss the nuances of ensuring a brand safe environment on digital media. 

  • KBC gears up for students special week starting 14 December

    KBC gears up for students special week starting 14 December

    MUMBAI: The upcoming week on Kaun Banega Crorepati (KBC) will welcome some of the brightest young minds from across the country, as they channelize their power of knowledge on the hot seat. It comes at a time when live online learning emerged as a key leveler of knowledge in these unprecedented times and helped kids continue learning engagingly. This students special week on KBC will see kids between the age group of 10-16 years take the hot seat by a storm! Will the audience get to witness a young crorepati?

    Facilitating this students special week, Vedantu, a popular Live online learning platform, conducted V Quiz- a live host quiz on its platform. Students who participated in this quiz, played consistently and maintained top scores, qualified to be featured on KBC. With a high level of participation and engagement, Vedantu witnessed a twofold increase in its daily active users and nearly five times increase in daily V quiz attendees. From amongst the ones who qualified, 8 students will be seen contesting for the hot seat and playing Kaun Banega Crorepati with  Amitabh Bachchan!

    As a platform, KBC has gone beyond its capacity as a show year after year, putting the common man at the forefront and celebrating human virtues of self-belief, patience, perseverance, courage, confidence, optimism and intelligence. This season has been no different with people from various walks of life who considered setbacks as a stepping stone for a greater comeback and won Big! In this season, KBC has witnessed three crorepatis already.

    Tune in to watch the students special week on Kaun Banega Crorepati from 14 to 17 December at 9:00pm only on Sony Entertainment Television

  • Appy Pie launches an all-new DIY chatbot builder in India

    Appy Pie launches an all-new DIY chatbot builder in India

    New Delhi: Appy Pie, the leading cloud based no-code app building platform that lets businesses convert their app ideas to reality without the hassle of getting into the nuances of coding, has launched an all-new chatbot builder. With a wide array of beautiful templates, the DIY chatbot builder can help enhance the outreach and customer interaction for a wide range of businesses. Currently in an Open Beta version, the chatbot builder is super easy to use and one just needs to go through three simple steps to get started. 

    To meet the requirements of different businesses, Appy Pie is offering users a huge bank of pre-designed templates to choose from. While there are templates to serve the purpose of inquiry and appointment chatbots, there are a few other case specific templates for purposes such as course enrollment, recruitment, health insurance and loan application, among others.

    Talking about the new offering, Appy Pie founder Abhinav Girdhar said, “We are also giving our customers the option to go for live chatbot wherein once a botflow is completed, it would automatically redirect the customer to a live agent. The chatbots can also be customized with regard to look & feel and there’s also a first-in-the-segment provision to integrate a brand logo with the same.” 

    The comprehensive bouquet of chatbot builder further includes an answer bot which is based on AI, NLP and ML. While usually chatbots pose questions for the customers to answer, Appy Pie’s answer bot will respond to the queries raised. In case it is unable to provide a response, it will give the customers an option to chat directly with a live agent or send an inquiry which can be answered by a company representative. 

    The Appy Pie chatbot builder enables the integration of the chatbots on websites. Going ahead, a mechanism is slated to be introduced to integrate the chatbots with apps and social media platforms such as Facebook. Also, in the pipeline is a customized plug-in for WordPress. To ensure a seamless and hassle-free integration, the platform provides a widget code, which the user merely needs to paste in their website’s html. 

    For more information:

    Visit: https://www.appypie.com/chatbot/builder

  • REFRESHING OUR ‘CHAIWALLA AT THE TRAIN STATION’ MEMORY, SOCIETY TEA BREWS IN A DELIGHTFUL CAMPAIGN WITH ITS INSTANT ONE MINUTE TEA

    REFRESHING OUR ‘CHAIWALLA AT THE TRAIN STATION’ MEMORY, SOCIETY TEA BREWS IN A DELIGHTFUL CAMPAIGN WITH ITS INSTANT ONE MINUTE TEA

    Mumbai: One of the country’s premium tea brands and a celebrated household name, Society Tea brews in a delightful film celebrating the iconic ‘Chai Chai’ phraseology employed by the ubiquitous chaiwallas at the station. The film conveys the message of relishing a piping hot cup of refreshing special chai instantly with its aromatic One Minute Tea range.

    Tea is so weaved into the fabric of our everyday life that sometimes all it takes is a little nudge to rekindle some of the associations with tea. One such memorable association is the Chaiwalla at the train station. Every station that the train used to stop wasn’t just a break from the journey, it was also a much anticipated tea break one would look forward to. As soon as the train halted at the station, one couldn’t miss the nasal twang laden, strangely rhapsodic, sing-song sales pitch of the chaiwalla for his refreshing cup of the special chai…his annoyingly rhythmic tone invitingly piercing the air. And in this short interlude of the journey, just about anyone was able to enjoy his special chai.

    Inspired by that little hiatus, the film beautifully conveys a message that now anyone can enjoy a special cup of flavoured tea – a mix of aromatic Indian spices – be it the quintessential ‘Masala’, the ‘Desi Elaichi’, the 'Adrakwali Chai' or the refreshing ‘Lemongrass tea’, anywhere, anytime in just under a minute with Society Tea’s One Minute Instant Tea!

    Karan Shah, Director, Society Tea said, “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”

    Society Tea’s One Minute Instant Tea is available in a variety of aromatic range, comprising of four variants, Lemongrass Tea, Ginger Lemongrass Tea, Masala Tea, and Elaichi Tea. https://shop.societytea.com/collections/one-minute-instant-tea .

    In order to manufacture high quality Tea and Dairy products, Society Tea has set up a plant in Vadodara (Gujarat). It is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures products under strict hygienic standards, to meet the high levels of quality and excellence. 

  • Fantasy Sports is integral to sports growth in India

    Fantasy Sports is integral to sports growth in India

    New Delhi: During a fireside chat at the 10th Global Sports Summit: FICCI 'TURF' 2020, Harsh Jain, CEO & Co-Founder, Dream11 & Dream Sports, discussed how fantasy sports is a digital sports engagement platform that has a direct impact on sports and Indian economy, both in terms of growth and innovation. 

    On the growth of Indian Fantasy Sports, in his inaugural speech, Shri. Kiren Rijiju, Hon'ble Minister of Youth Affairs and Sports said, “I also see how fantasy sports is fuelling sports consumption. It is very important. Online fantasy sports is very instrumental in revolutionizing the manner in which sports enthusiasts engage with their respective favourite sports.” 

    When asked about the impact of fantasy sports in the sports industry, Harsh Jain, CEO and Co-Founder, Dream11 & Dream Sports said, “India is a pretty big market with a billion sports fans, and so we cannot be a one-sport nation. The problem is that sports as an industry is built as top-down, meaning, it is all about mass and scale. We want to build it bottoms-up, and so, we want to focus on other sports that have pockets of users, and in India, even pockets can be lakhs of people. Fantasy Sports changes the way you consume sports – you don't just follow the top team or the team you like; you follow everyone to see the value picks, research, knowledge, chemistry for every player, and sports consumption goes through the roof. It's based on the actual sports match, and on real-life events and it's not available 24×7.” 

    Talking about the potential of fantasy sports in India, Dr Sangita Reddy, President, FICCI, and Joint MD, Apollo Hospitals Group, said, “Online Fantasy Sports industry is actively working to develop and strengthen, and provide meaningful impetus to the entire sports ecosystem and is committed to creating impact dual partnerships for the government and other organisations to help realise the true potential of sports. The industry is committing a corpus of INR 20 crores in FY 2020-21 and will be deploying an additional INR 50 crores in FY 2021-22 to aid and facilitate the development of sports in the sports ecosystem in the country.” 

    Online Fantasy Sports (OFS) is a digital sports engagement platform that is dependent entirely on real-life sports. It has become one of the primary sources of sports engagement for avid fans and mature users. Sports fans create virtual teams on a fantasy sports platform, for an upcoming live sporting event based on their sports knowledge and skill. They compete against other teams based on the statistics generated by the on-field player's performance. Participating in fantasy sports platforms increases sports consumption as a sports fan follows the matches, teams, players, venue conditions etc. more closely to be able to create a successful fantasy sports team. 

    Some key insights shared by Harsh Jain on OFS during his session: 

         The format of Online Fantasy Sports ensures that sports enthusiasts follow the game more keenly, and this directly results in increased focus and attention towards sports. Fantasy Sports users watch 60% more sports 
         OFS provides sports fans with a transparent, non-addictive form of engagement 
         The majority of time spent by a fantasy sports user is on sports research, analysis and following the underlying real-world match, with fantasy sports participation being only a small and episodic fraction of the time         spent by the user in relation to the activity 
        OFS increases sports viewership, and this symbiotic relationship between OFS and real-life sports ensures that the interest of fans does not waver, especially at a time when physical presence in stadiums is not possible
        The emergence of these services has opened up new avenues for economic growth, investment and employment 
        OFS to contribute INR 13,500 Crores in taxes to the Indian government in the next five years
        Fantasy Sports industry to generate FDI more than INR 10,000 Crores in the next few years
        FS to create 12,000 additional jobs via direct & indirect employment