ITV

Category: Press Release

  • YAAP onboards new clients, offers appraisals and perks to employees amidst the pandemic

    YAAP onboards new clients, offers appraisals and perks to employees amidst the pandemic

    Mumbai: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and 4 awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

    Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

    A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

    It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

    Sharing his views on the company's novel moves, Irfan Khan, Partner, YAAP, said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

    Manan Kapur, Partner, YAAP, said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

  • Barco’s New ECO-labelled Products Support Environmental Priorities and Ecological Balance

    Barco’s New ECO-labelled Products Support Environmental Priorities and Ecological Balance

    Barco, a global leader in professional visualization and collaboration technology, has developed the innovative and transparent ecoscoring, a comprehensive way to measure the environmental impact of products, for a sustainable ecosystem. The comprehensive scoring scale covers different types of products – from medium-sized projectors to large LED walls, servers and medical displays and prioritises environmental sustainability and a healthy ecosystem for technology solutions.

    Barco values transparency and as we know that in today’s time, there is no all-round scoring scale available that could cover different products lines – from medium-sized projectors to large LED walls, servers and medical displays. This is why the company has come up with an objective tool which can grade the products line of Barco according to their ecodesign performance which will give the overview on environmental performance and encourages developers in Barco to make sustainable choices.

    According to Rajiv Bhalla, Managing Director, Barco India, “At Barco, sustainability is an integral part of our business strategy aimed at 'enabling bright outcomes'. We focus on helping our people and communities, along with safeguarding the planet. Barco ecoscoring is an innovative method to provide transparent information to our consumers. It also enables our developers to mitigate the environmental impact at every stage of the design process. By 2023, we aim to ensure that 70% of our hardware revenues come from products with the Barco ECO label, and 75% of the products we launch feature this label.”

    The ‘Barco ECO label’ mark is offered to the products that are at the top of the ranking and it allows evaluating the ecological footprint of its products in a quantifiable manner to be excelling as per the industry benchmark and must be energy efficient. Barco has already shipped the first products with this label, including the 6MP diagnostic display, some ClickShare solutions and the Series 4 Projectors.

    The all new Eco Labelled products encourages developers to make sustainable choices. The framework enables customers to validate a product’s ecoscoring, which is externally validated against the ISO 14021 standard.

    Barco’s ecoscoring system is fully integrated into the product design process, with sustainable choices aimed at attaining a high ecoscore being incorporated at the beginning of the design phase. Throughout the development process, the R&D segment incorporates ecodesign in its decision-making process and continuously improves the sustainability ratio of Barco products.

    The ecoscoring tool focuses on 4 domains that have the highest impact on the product environmental footprints.

    Energy: It increases the efficiency and transforms electrical energy into the product’s intended functions like standby, normal mode, and off mode. 

    Materials: It reduces the use of (potentially) hazardous substances that are currently restricted or may be restricted in the future, promoting the use of materials that are more environmentally friendly. 

    Packaging & Logistics: The method optimizes packaging design to reduce logistic footprint and the amount of material used, improving the potential to use and recycle the packaging material afterwards.

    End-of-life: The process improves material efficiency, ensuring that the product does not become early waste, and reduces the impact at end of life. It further reduces the amount of non-recyclable materials.

    For each domain, a score is calculated assessing the product on several relevant topics including regulatory evolutions, industry and peer benchmarks, customer demands and voluntary ecolabels. To match the industrial benchmark, ‘Barco ECO label’ is reserved for products that excel in at least two of the domains, keeping performance as the prime priority to reach the industry standards.

    Products which are assigned with the Barco ECO label offer tremendous value to customers. These products typically have a lower TCO (Total cost of ownership) when it comes to energy efficiency and longevity. Furthermore, they are designed to ensure modularity, upgradability and connectivity, and re-use and recyclability.

  • Sony Pix establishes itself as the undisputed leader in the English movie category

    Sony Pix establishes itself as the undisputed leader in the English movie category

    MUMBAI: 2020 was a year of many firsts and Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives. From premiering the biggest movies and introducing new programming IPs to being the first in the category to launch an AR filter game and an e-sports gaming event, Sony Pix has truly gone beyond the extraordinary this year and emerged as the most watched channel in India over the last quarter.

    This remarkable growth is reflective of the staggering viewership rise in the English movie category by 24 per cent, this year. Riding on its cluster of offerings, Sony Pix pushed the envelope further in audience engagement and scaled up to number one position in both SD and HD feed with 23 per cent and 29 per cent share in viewership, respectively, over the last 13 weeks average* along with being number one consistently for the last five weeks with 25 per cent share. Not just the leader, Sony Pix is also the fastest growing English movie channel in the category both in terms of viewership and reach in CY 2020 YTD, as compared to CY 2019. It has registered a 1.7x growth in viewership and 1.2x growth in reach for SD and a 2.4x growth in viewership and 1.5x growth in reach for HD. Sony PIX HD has also ensured the maximum reach in the English movie category, not just for the last 13 weeks but also for entire CY 2020 YTD.

    Sony PIX’s constant endeavor to put the consumer first coupled with a strong distribution network, strategic content line-up and robust marketing innovations has resulted in Sony Pix’s unparalleled performance and the perfect victory run to end 2020 on a sweet note.

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels HD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 44-48’20, Average Weekly AMA, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels SD

    *Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels HD

    Sony Pictures Networks India English cluster business head Tushar Shah said “We thank the fans for showing their love for Sony PIX and making it the most watched English movie channel in the category. We are glad that Sony PIX provided some great entertainment to our fans during a challenging year like 2020 and look forward to providing more amazement in the new year”.

  • Honda India Power Products celebrates 35th anniversary by reaching 5 million unit sales in 2020

    Honda India Power Products celebrates 35th anniversary by reaching 5 million unit sales in 2020

    New Delhi: Honda India Power Products Limited (HIPP), a leading manufacturer of power products in India, has completed 35 glorious years of its operations in the country. During the course of this memorable journey, HIPP has brought smiles to over 5 million customers in India and overseas. The company has been a trusted partner in progress for its valued customers in line with its vision of “Empower People, To Do Better”.

    HIPP launched its first product namely Portable Generator Model EM650 in India. With a modest network of around 100 dealerships, the company has since launched a wide range of power products like Portable Water Pumps, General Purpose Engines, Power Tillers, Brush Cutters & Lawn Mowers supported by a nationwide network of over 600 channel partners. Accumulated sales reached the 1 Mn unit mark in 2003. Having reached the 4 million mark in 2017, the 5-Million-unit sales milestone was reached in 2020, i.e., within a short span of 3 years. Apart from the Indian domestic market, HIPP products are exported to nearly 50 markets overseas including advanced countries like USA, Europe & Japan.

    Takahiro Ueda, CMD, President & CEO, Honda India Power Products Limited said, “We are proud to have crossed the 5 million milestone in the same year of completing 35 years of committed service to our customers. The trust bestowed upon us by our valued customers inspires us to continuously innovate and provide products of highest quality at an appropriate price. It has been an incredible journey and we will continue to offer the latest technology that delivers unmatched value to our customers.” 

    HIPP is one of the first Japanese conglomerates to enter the Indian market in 1985 and thereby contribute to strengthen economic relations between India & Japan. Since inception, the company has been providing innovative, eco-friendly & best-in-class products to its customers across India in the field of power backup, agriculture & construction.

    As a conscious corporate, the company has participated in community development programs & helped create employment opportunities at its Greater Noida factory. HIPP has regularly supported disaster relief operations across various regions of India, including recently, extending assistance for combating the Covid-19 pandemic.

  • iNSTRUCKO awards its communications mandate to Mavcomm Consulting

    iNSTRUCKO awards its communications mandate to Mavcomm Consulting

    Mumbai/ London: iNSTRUCKO, an EdTech Company, is the world’s first one-to-one language learning platform using storytelling methods. iNSTRUCKO is committed to provide high-quality tailored language lessons to students aged 3 -12 years. iNSTRUCKO has today announced that it has awarded its communication mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands. The mandate became effective from December 01, 2020.

    iNSTRUCKO also recently raised an undisclosed amount in Pre Series A funding from Virgin Group, MVK Group Venture Capital firm based in London, and a consortium of venture capitalists across London, Abu Dhabi, Dubai, and Switzerland.

    Based out of the UK with offices in London, Mumbai, and Delhi, iNSTRUCKO delivers interactive digital content live from highly accredited and skilled teachers who have been trained at prestigious universities such as Oxford, Cambridge, and other Ivy League institutions. The aim at iNSTRUCKO is to nurture future leaders through language, where the teachers are always open to honest feedback to tailor-make programs that workb for the child. 

    Commenting on the announcement, Devvaki Aggarwal, CEO of iNSTRUCKO said, “iNSTRUCKO is paving the way for students to expose themselves to a global platform of interactive learning using storytelling methods. We are creating an environment to bring the top educationists from leading universities to create an international curriculum that is tailor-made for each child. We’re happy to have Mavcomm Consulting as our trusted partner as they’re aligned to iNSTRUCKO’s vision and goals.

    “iNSTRUCKO has brought together experts from world-over to teach the language with a key emphasis on how to use it in our lives. As communications professionals, we truly recognise the importance of language and how the perfect learning of it plays an integral part in personal and professional success. We experienced the iNSTRUCKO sessions and were amazed by the quality of the content and the interactive learning through games and activities. With our experience of working with a diverse set of brands, we are confident that we will be able to position the iNSTRUCKO brand correctly even as the EdTech space in India grows in importance,” said Anand Mahesh Talari, Co-founder & Managing Director, Mavcomm Consulting Pvt. Ltd.

    The company plans to use its recent funding to expand the brand’s customer base across India, Middle East, Singapore, and the UK. It will also develop new content and expand the scope of its existing partnership with establishments such as Eton College, one of the most prestigious high schools in the world established in 1440 by King Henry VI.

    Based out of the UK with offices in London and Mumbai, iNSTRUCKO delivers interactive digital content live from highly qualified teachers who have been trained at prestigious universities such as Oxford, Cambridge, and other Ivy League institutions.

  • Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    New Delhi:  Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives.  This unwavering promise was made by Oriflame, the leading direct selling beauty brand from Sweden which has, over the past 25 years, made an indelible mark and grown deep roots in India. Its mission to empower individuals with business opportunities while delivering high-quality beauty products driven by research and innovation has grown from strength to strength.

    Today, Oriflame has touched millions of lives, fulfilled just as many dreams and introduced products that make you look and feel beautiful. And now, it is time to celebrate this incredible journey! As Oriflame marked its Silver Jubilee on December 14th, 2020. To commemorate and celebrate the occasion, the brand hosted a mega virtual event that was viewed by thousands of individuals from India and also from across the globe. The event featured a brilliant stage which was brought alive using the latest technology to create an experience as spellbinding and amazing as the brand’s journey itself.

    Redefining beauty in India

    Oriflame has sparked a beautiful change by bringing forth its unique view on beauty. Exceptionally Swedish in its DNA, Oriflame believes in holistic beauty. In essence, Oriflame believes beauty is not just how you look, but also how you feel, live, and act. It’s a whole way of life that includes being healthy, enjoying beautiful skin, expressing yourself, and having fun. It’s about confidence and balance that radiates from the inside. Oriflame believes in putting you in control of your life, but with love and a sense of responsibility towards the community and the planet

    Inspired by Nature, Powered by Science

    Oriflame not only cares deeply about nature but is also keenly focused on progressive science. Oriflame’s passion for innovation shines through each of its products. Using the most effective ingredients in nature, Oriflame’s industry-leading scientists go the extra mile to craft expert formulations. With collective expertise, skill, and passion, the in-house scientists create safe, high-performing beauty products that touch lives across the world.

    Oriflame thinks of its people as its most important asset and its diverse pool of over 100 scientists are the very backbones of the brand. Experienced in a cross-section of disciplines like biotechnology, chemistry, skin biology, toxicology, nutraceuticals, and more, these brilliant scientists create patented cosmetic technologies and innovations by carrying out and leveraging global research.  

    Products That Make The Planet Smile 

    What makes Oriflame unique is also its unwavering commitment to the environment and the planet. Since it believes in caring for the world around us, all its ingredients undergo a strict eco-ethical screening to ensure they are ethically sourced, safe to use, and of high quality. Oriflame never uses ingredients from endangered sources. The products also conform to strict European standards and are 100% free from GMOs. Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. It also chooses to use biodegradable ingredients in its Love Nature rinse-off products.

    Through its sustainability practices, it is focused on three verticals – water, climate, and forest. Its manufacturing units recycle and reuse water, while rainwater harvesting is practiced diligently. All offices and production sites use recycled energy and are partly powered by solar energy. Oriflame has established two manufacturing hubs in India, one in Roorkee, Uttarakhand, and the other in Noida, Uttar Pradesh. Oriflame’s wellness factory located in Roorkee has received LEED® Gold certification, for its best-in-class sustainable building practices.

    Empowering Individuals and communities

    Ever since it set foot in India, Oriflame has enabled people from all parts of the country to celebrate their personal beauty and fulfill their dreams. It has empowered millions of individuals to establish their own business and change their lives by promoting, sharing, and selling its high-quality products. It presents them with a unique, self-actualizing business opportunity—allowing them to earn, build their own business, travel around the world, meet new people and be part of a fun, caring, and friendly global community.

    While empowering its brand partners, Oriflame has also been on a mission to uplift the communities with a focus on women and child empowerment. Through its 14-year association with Deepalaya, beginning in 2006, Oriflame has supported the education of more than 7000 girls at Deepalaya schools in Okhla and the Nuh district in Haryana.

    Products that spread the joy of beauty

    Central to Oriflame’s beautiful commitment to beauty is its high-performing, reliable, safe, and effective range of products. It takes years of research and trials to develop a portfolio of over 500 high-quality products, and Oriflame only settles for the best of best in research, new technologies, and infrastructure. In its 25 years, the brand has launched several legendary products that are safe, effective, and reliable. Oriflame’s global bestseller, Tender Care, is manufactured in India and supplied to over 60 global markets. Since 1999, the brand has manufactured over 150 million units of this incredibly popular product.

    Speaking on the long and successful journey in India, Mr. Frederic Widell, VP and Head of South Asia and MD Oriflame India, said, “We are delighted to see Oriflame’s profound growth since we entered India 25 years ago and for all the love we are getting ever since then. In India, entrepreneurial spirit has existed for centuries, which I see is coming alive with a new surge in the influx of youth into the Oriflame business. We have had an amazing experience creating endless business opportunities, working towards empowering women across the country, innovating amazing products, and just creating beautiful memories. Here’s to the next 25, 50, and 100 years!  

  • Anjan Bandopadhyay joins ZEE 24 Ghanta as Editor, quits TV9 Bangla before channel launch

    Anjan Bandopadhyay joins ZEE 24 Ghanta as Editor, quits TV9 Bangla before channel launch

    A news veteran of 33 years, Anjan Bandopadhyay has joined ZEE 24 Ghanta as its Editor. He will be presiding over the input and output of all content for the channel along with its digital properties and drive the growth of the channel. Anjan was also historically associated with ZEE 24 Ghanta from 2006 to 2015 as the editor input. Recently, he had joined TV9 from ABP digital, as the editor to help launch the channel in Bengal.

    Speaking to Anjan on his comeback he said, “It’s always good to come back to the channel which you have spent many years in establishing. Now Zee 24 Ghanta by its own merit drives the viewership in the market.  I will ensure all my experience and learning further strengthens its position in the Bengal news genre”.

    Speaking on the channel getting a new Editor, the Cluster CEO, Mr. Purushottam Vaishnava said, “Anjan is an old hand in the industry and has been also previously associated with Zee 24 Ghanta. He is attuned to the values, the culture of the channel and shares the same vision as we do. We believe he will drive the channel towards a more robust future. The channel is already undergoing few changes in content and Anjan could not have joined at a better time. We wish him the best for this endeavor.”

    ZEE 24 Ghanta has recently seen a flurry of activities, with Moupia Nandy helming the role of Deputy Editor and a slew of new programs. The channel is on a fresh route to rediscover the true essence of news in the increasing clutter. Dedicated to keeping the people of Bengal abreast with the latest happenings, factual reporting, and in-depth analysis, ZEE 24 Ghanta is one of the key news channels in the regional news space.

    Manoj Jagyasi, Executive Cluster Head of Sales, said “West Bengal is a priority market for all the advertisers, so with the brand legacy of ZEE 24 Ghanta, we are set to engage their consumers in the upcoming state elections. We are glad to have Anjan with us as his experience in news genre will give boost to our planned line up for the state election which is spread across 150 days and has several integration opportunities for the advertisers.

  • CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

    CNBC-TV18 and Microsoft launch SMB UTSAV to recognize and reward unsung SMB heroes of the Indian economy

    Small and Medium Businesses have been the backbone of the Indian economy. While Covid-19 did hinder their streamlined work, it also made them appreciate the role of modern technology plays in growth and prosperity in this digital age, and how it can help them step into the future. Driving this similar thought ahead and aiming to help SMBs in this long run – CNBC-TV18, Indian leading English business news channel has joined hands with Microsoft to launch ‘SMB Utsav’. This contest is an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth upto ₹ 15 lakhs and bolster their growth in the new paradigm.

    Started from 7th December 2020, this is a 4 month-long event, which will identify and award the best SMB for their business/organizational resilience every month. The aim is to provide a game-changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. This in turn will help the winning SMB to drive innovation and unlock opportunities. With the help of Investment Information and Credit Rating Agency of India(ICRA) analytics – the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winner will be awarded benefits of worth 18 lakh which will include technology benefits, business benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.

    The CNBC-TV18 editorial panel along with ICRA will conduct a 3-phase methodology(Judging process), which will be a deliberate procedure designed on a combination of various criteria, including online submission,  shortlisting, and at the final stage,  the jury meet.

    Commenting on the same, Smriti Mehra, CEO at CNBC-TV18 said, “Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”

    To know more about the event or nominate yourselves, you can visit the given

    link: https://www.cnbctv18.com/ms/smbutsav/ 

  • Radio One partners with Gonuts to bring Joy this Christmas

    Radio One partners with Gonuts to bring Joy this Christmas

    Mumbai: Gonuts, Asia’s largest and most influential celebrity commerce platform and Radio One, India’s leading radio channel, announced their partnership to bring the celebration of Christmas with an XMAS surprise like never before.

    The aim of this partnership is to bring cheer and joy in the lives of people. 2020 has been a tough year and as it ends with X MAS celebrations, Radio One and Gonuts are looking to offer a phenomenal surprise for this extra ordinary year. Under the partnership, Radio One will run contests on their channel during the Christmas week and 1 lucky winner each from Mumbai, Delhi and Bangalore will get a chance to surprise their loved ones with a sweet Christmas present.

    The winners will get a chance to enthral their families with a personalized shoutout from India’s most admired celebrities and one lucky winner in each city will get an e visit from Santa as a festive surprise from Gonuts.

    This is a unique addition to Gonuts offerings to bring delight to its users. GoNuts has a portfolio of over 700 celebrities across categories like films, television, sports and music, amongst others, available on its platform. This gives users a diverse range of celebrities to choose from to convey personalized messages to their loved ones. The platform has leading celebrities including Shankar Mahadevan, Hand Raj Hans, Shaan, Kailash Kher, Talat Aziz, Shibani Kashyap, Daboo Ratnani, Sivamani, Ankit Bathla, Shivin Narang, Jonty Rhodes, Lance Klusener, Ranveer Brar and Vicky Ratnani.

    Announcing the partnership, Joji George, Co-Founder Gonuts, said, “We are extremely happy to partner with Radio One. Gonuts is a premium platform and our brand purpose is to deliver joy and make people’s lives richer. On this Christmas, we are working with our partners at Radio one to bring smiles to people using personalised video messages from Santa and e – visits to their homes. Let’s go nuts this Christmas.”

    Commenting on the partnership, Gaurav Sharma, Chief Programming and Digital Strategy Officer said, “We are delighted to be the radio partner of Gonuts for this Christmas. The initiative is designed to ensure maximum listener engagement and unparalleled customer experience. Innovation is in the DNA of Radio One and every year we strive to develop unique solutions for our audience.”

  • Concept Public Relations bags the PR mandate of Epigamia

    Concept Public Relations bags the PR mandate of Epigamia

    Mumbai: Concept Public Relations India (part of the Concept Communications Group), has recently bagged the communications mandate for Epigamia after a competitive, multi-agency pitch contested by the top public relations agencies in India. The brand will be managed from the Mumbai (Head Office) of the agency. Concept will be responsible for handling media relations, strategic communications and brand advisory services for the brand.

    Commenting on the partnership, Siddarth Menon, Chief Marketing Officer, Drums Food International Pvt. Ltd. (Epigamia) said, “We are super kicked to have Concept PR partner us in our PR and Communication mandates. We look forward to leaning on their experience as we continue to increase our brand and geographic footprint”

    On winning the mandate, Ashish Jalan, Director & CEO, Concept Public Relations added, “Epigamia is India’s leading branded fresh FMCG brand and we are truly honored to have been awarded this immense responsibility. Our primary objective will be to develop a compelling communications narrative and advise the brand in navigating this new age of exponential change, new age consumers and increase its brand resonance through the various communications channels available. Concept has always been at the forefront of ideation and we are happy that Epigamia has seen this in our thinking.”

    The new client will help Concept Public Relations further augment its diverse client portfolio which spans across sectors such as Healthcare, BFSI, Auto, Lifestyle, Technology, Real Estate, Entertainment and Government. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.