ITV

Category: Press Release

  • NBA welcomes free vaccination drive for journalists

    NBA welcomes free vaccination drive for journalists

    NEW DELHI: The News Broadcasting Association (NBA), has welcomed the Uttar Pradesh government’s move to organise a Covid vaccination camp exclusively for media personnel in Noida on Monday. 

    NBA president Rajat Sharma thanked UP chief minister Yogi Adityanath for the initiative.

    The camp was held at Indra Gandhi Kala Kendra Noida where personnel from various media houses including India TV, ABP, TV Today, News 24 got their first dose of vaccine. The Covid vaccination camp witnessed the presence of MP Mahesh Sharma and state cabinet minister – medical and health, family welfare maternal and child welfare department, Jai Pratap Singh.

    Earlier this month the Uttar Pradesh government had decided that media officials will be given priority during the vaccination drive against Covid2019. The state government has said that journalists should be allotted separate centres for inoculation, adding that necessary arrangements should also be made at their workplace to administer the vaccine for free of cost if required.

    Notably, several states including Madhya Pradesh, Odisha, Bihar, Tamil Nadu and others as Uttar Pradesh have declared journalists as ‘frontline workers’ and decided to give priority in the vaccination drive as the second wave of pandemic rages across the country.

  • Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

    Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

    Zee Cinema, the leading Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10th Global Customer Engagement Forum and Awards, Global Digital Marketing Excellence Awards 2021 and Primetime Awards 2020.
     
    At ACEF 10th Global Customer Engagement Forum and Awards Zee Cinema won 5 awards, one Gold and two Silver for their #DabanggBanoMaskPehno campaign for the World TV Premiere of Dabangg 3 in ‘Out Of Home Media’, ‘BTL Activity’, ‘Most admired social message’ categories, respectively. The channel’s ‘2020 Ka The End’ campaign bagged a Silver in the ‘Online Media’ category. Additionally, the channel brought home the Silver Grand Prix for ‘Most Admired Television Channel for Customer Engagement’ for various engaging campaigns done by the channel through the year.
      
    Zee Cinema also scored a Bronze at Primetime Awards 2020 in ‘Public Service’ category for the campaign ‘#DabanggBanoMaskPehno’.  And the ‘Best Social Media Marketing Campaign’ award for ‘2020 Ka The End campaign’ at Global Digital Marketing Excellence Awards 2021.
     
    These campaigns echoed the channel’s brand proposition of ‘Seene Mein Cinema’, that celebrates the Jazba which is hidden inside every individual and encourages them to make the most of everything that life has to offer. By using sharp insight into the situations and mindset of the audience, Zee Cinema has always used its strength of wide reach and viewer-focused approach to deliver socially relevant messages which helps the channel build a deeper connection with its audience.
     
    Be it reinforcing the message of wearing mask to the  people who were not taking the importance of it seriously, through the contextual campaign #DabanggBanoMaskPehno; or the initiative to spread positivity by launching an interactive campaign ‘2020 Ka The End’, to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow, Zee Cinema’s campaigns have always been successful in tapping the pulse of the audience and convey the message in the most cinematic ways.

    The campaigns delivered remarkable buzz among the viewers and spiked up channel viewership. The awards extravaganza that followed the campaigns reflects the strength of the brand Zee Cinema.

  • LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES ‘THE GIRLFRIEND EXPERIENCE SEASON 3’ on 7 MAY IN INDIA

    LIONSGATE PLAY ANNOUNCES PREMIERE SLATE OF INTERNATIONAL ORIGINAL SERIES ‘THE GIRLFRIEND EXPERIENCE SEASON 3’ on 7 MAY IN INDIA

    Lionsgate Play, a premium streaming platform by Starz, is all set to premiere the third season of the critically acclaimed anthology series ‘The Girlfriend Experience Season 3’ from Academy Award®-winning filmmaker Steven Soderbergh. Written and directed by internationally acclaimed German filmmaker Anja Marquardt, executive produced by Philip Fleishman and starring Brazilian-American talent Julia Goldani Telles.

    The first and second seasons of The Girlfriend Experience were well received by the audience worldwide and achieved positive reviews from critics.

    The third season of ‘The Girlfriend Experience’ is a 10-episode anthology series set amidst the London tech scene and focuses on Iris (Telles), a neuroscience major. As she begins to explore the transactional world of The Girlfriend Experience, Iris quickly learns that her client sessions provide her with a compelling edge in the tech world and vice versa. She then begins to question whether her actions are driven by free will, or something else altogether, and heads down a deep path of exploration.

    The series stages chilly drama about the lives of escorts with dual life narratives that is dark and bold with daring and captivating lead female characters, making it the most compelling drama on screen. The official trailer and key art were released out of the third season’s debut at South by Southwest (SXSW) world premiere.

  • News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors “Corona Par Baat, Doctors Ke Saath”

    News18 Madhya Pradesh/ Chhattisgarh launches a new show with doctors “Corona Par Baat, Doctors Ke Saath”

    4th May’21: The second wave of COVID-19 has created havoc across the country. Not only the number of cases and deaths are at an all-time high, there is an unprecedented load on the health & medical infrastructure. There is also a lot of panic, misinformation and confusion amongst the general public. With the so;le objective to address concerns of people related to Covid-19, News18 Madhya Pradesh/ Chhattisgarh has launched a special half-an-hour talk show “Corona par Baat, Doctors Ke Saath”..

    The show intends to educate viewers about recognizing early symptoms, necessary precautions & procedures to follow if infected and allay their misconceptions regarding coronavirus. This special show will have the anchor asking relevant questions from eminent doctors. 

    As the most popular and responsible news channel of the region, News18 Madhya Pradesh/ Chhattisgarh aims at helping viewers get right Information from experts and enabling viewers to fight an informed battle against the corona virus.

    Tune in to “Corona par Baat, Doctors Ke Saath”, Monday to Saturday at 12:30 pm and 8:30 am only on News18 Madhya Pradesh/ Chhattisgarh.

  • Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala

    Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala

    As the world is keeping up with the hustle and challenges of the new normal, Biiggbang Amusement is here to help its audience with a few moments of entertainment, cheer, and laughter with its unconventional content slate. The OTT platform specializes in bringing forth the most compelling stories within minutes for its viewers. With the thought to bring entertainment anytime, anywhere, Biiggbang Amusement announces its first collaboration with Assorted Motion Pictures with the award-winning film, Rikshawala. Breaking the bandwagon, the platform aims to curate critically acclaimed short-form content in one place.

    The short-film entices its audience to think and throws light on an often overlooked sect; the Riksha-pullers. The film is laced with undertones of realism and portrays a simplistic sense of storytelling, similar yet distinct from Ram Kamal Mukherjee’s former projects. Set in the backdrop of the city of joy, Kolkata, Rikshawala features talented actors like Kasturi Chakraborty, and Avinash Dwivedi that add special elements of life to the story.

    This fidelity and simplicity is being loved by audience across the world, helping Rikshawala getting selected for the esteemed Dadasaheb Phalke Film Festival, aimed to recognize the enlightening, entertaining and progressive new age cinema of youth and experienced filmmakers. The critically acclaimed short-film has also successfully brought back the award for the Best Human Rights Film at the Cardiff International Film Festival, while its talented director, Ram Kamal Mukherjee also won the awards for the Best Director at International Film and Television Entertainment Award, Australia and the Rajasthan International Film Festival.

    Sharing his thoughts on the brand’s first collaboration, Sudip Mukherjee, CEO and Founder, Biiggbang Amusement quoted, “While the world is in shackles of the pandemic, we are all looking for a breeze of hope and positivity. We at Biiggbang Amusement aim to help our audience with this by bringing them relatable and meaningful stories, anytime and anywhere. While the upper-crust of the audience consumes English content widely, we are looking at seeping through the crust to reach every viewer, countrywide with distinct languages and genres catering for every niche. We are proud to associate with a talented creator like Ram Kamal Mukherjee and Assorted Motion Pictures to inscribe the first short-film on our content slate. We plan to populate our content library profusely with many more masterpieces and award-winning shows and films like Rikshawala.”

    Sharing his thoughts on the premiere, Avinash Dwivedi shared, “Rikshawala is definitely a milestone for me and all the accolades including the award for the Best Actor at the 13th Ayodhya International Film Festival, and the awards at Cardiff and Melbourne have truly given me a boost as an actor. I was really excited about working on this project right after I heard the narration from Dada (Ram Kamal Mukherjee). Before meeting him I was a little nervous about his seniority but after meeting him, he made me feel very comfortable and we became friends at an instant. Every aspect from the film is relevant and touching. I could really connect to my character in the film. He is someone who would do anything for his family and really loves his profession to the core. The film will make you think, and will touch you in ways that you won’t forget. While I was comfortable with the Bhojpuri dialogues, Bengali isn’t a language that I’m very familiar but I did want to give it a shot, so I ended up dubbing both; Bhojpuri and Bengali dialogues in the film.”

    Excited about the premiere, Kasturi Chakraborty said, “Being a part of Ram Da’s film Rickshawala was both enriching and inspiring. It takes a hard look at the lives of the people who struggle in their own way to get what they want. In the case of my character, she goes through the sweet torture of heartbreak which is something I have deeply felt personally. Ram Da had a vision for each of us and he encouraged us to take that journey into the lives of our characters to attain spotless authenticity. I think it is the unfiltered portrayal of the reality of the people in the film and his vision that made it worthy of all appreciation globally. It’s great that the film now will be available on Biiggbang Amusement for all the cinema lovers globally.

    Commenting on this collaboration, Ram Kamal Mukherjee, Director & Writer, Rikshawala, shared, “Rikshawala is a unique love story with a special twist. It is a project that is really close to my heart, and what makes it relevant is the humaneness and realism of the characters. I am also overwhelmed with such a positive global response and all of these awards and accolades are truly encouraging and I strive to tell many more of stories embedded with realism and relatability. It was an amazing experience to work with talented actors like Avinash Dwivedi and Kasturi Chakraborty who gave their sweat and blood to make their characters alive. I spotted Avinash at a birthday party in Juhu while Kasturi is a known television face, and I instantly knew that they’re perfect for the roles I had in mind. I am also really excited about my very first collaboration with Biiggbang Amusement and take pride to be a part of their content library of carefully curated content.”

    The riveting short-film also made its way to the ImagineIndia festival held at Madrid and Spain, and also fetched laurels including the Best Actor and Best Director award at the 13th Ayodhya International Film Festival. Biiggbang Amusement is set to launch soon and is gearing up with a competitive and unequalled content slate aimed at entertaining, inspiring, and amusing its audience across the globe.

  • HDFC Life Partners with Sportskeeda for IPL 2021

    HDFC Life Partners with Sportskeeda for IPL 2021

    National, 19th April 2021 – After a successful partnership during IPL 2020, HDFC Life Insurance Company Limited, a leading long-term life insurance solutions provider in India, signs official sponsorship with Sportskeeda yet again for IPL 2021. 

    Despite matches being played behind closed doors amid a surge in pandemic related cases in India, a week and 8 matches into IPL 2021, we have already witnessed one of the most unique seasons in IPL history with some high octane clashes, giving a glimpse of the zealous competition that’s about to unfold in the upcoming days.

    Sportskeeda, who recently became the 2nd largest sports website in India (Source: As per Comscore’s Mobile Metrix Media Trend Report, India Data, Sports Category, July 2020 to Jan 2021, Mobile Web & App, Unique Visitors) is among the top media platforms that bring comprehensive IPL news to people every season, and this year’s association between the two involves a 360-degree approach in creating awareness about the HDFC Life products via properties like display banner promotion, social media posts, content integration along with high impact ad which provides a much more interactive ad experience to the users. This lies in line with HDFC Life who has proven to be an award-winning one-stop-shop for all things insurance, including a range of individual and group insurance solutions that meet various life stage needs of customers like Protection, Pension, Savings & Investments, Health, etc.

    Apart from this, Sportskeeda also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life. A weekly video series, Sar Utha Ke Jiyo Moments is a show where a host and a guest speaker break down top moments of the week such as a last-ball thriller or a great knock in tough conditions, etc. Promoting the video IP through articles, announcement posts, swipe up stories and social media contests are elements geared towards adopting a well rounded approach in campaign amplification.

    Vishal Subharwal, Executive Vice President & Head of E-commerce & Digital Marketing from HDFC Life said,”One can draw numerous parallels between the age old game of cricket and securing your future with the right life insurance.Everything from planning and making the right choices with a long term view, starting early and adapting as per the needs of the stages you’re in, to being prepared for uncertainties and having contingency plans, the two mirror a lot of these principles and HDFC Life’s alliance with Sportskeeda intends to convey this message to the audience”.

    Speaking on this, Sportskeeda’s Business Head, India, Kanav Sud said, “We had previously worked with HDFC Life during both the 2019 and 2020 IPL seasons and it is an absolute pleasure to serve them again. We are excited to see how our new offerings help HDFC Life in reaching out and engaging their target audience and hoping to make this endeavor a grand success once more”.

  • ZEE Biskope Made a Clean Sweep at ACEF 10th Global Customer Engagement Awards

    ZEE Biskope Made a Clean Sweep at ACEF 10th Global Customer Engagement Awards

    National, May 03, 2021: ZEE Biskope was launched in December 2019 with a promise to be the one-stop destination for every Bhojpuri movie lover. Leaving no stones unturned towards providing them the very best of Bhojpuri entertainment, ZEE Biskope has been a game-changer in the category which enhanced viewer experience through curated offerings and campaigns that go beyond the realm of cinema. ZEE Biskope’s marketing strategy is based on novelty and connectivity. Since launch, the channel has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. Viewer engagement has always been a conscious pillar of the brand serving Bhojpuri entertainment in an authentic, consumer led space with innovation at its core. The same has been applauded at various Marketing Award forums. The channel added another feather to its cap by winning 13 metals (8 Gold, 3 Silver and 2 Bronze) at the recently held 10th ACEF Global Customer Engagement Awards. Having set an unprecedented milestone, an industry first, ZEE Biskope has been able to bring to the Bhojpuri entertainment space the much-deserved recognition that was long due.

    The channel targets the younger audience who are high energy innovation seekers. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. The humungous participation of viewers in each of the initiatives is an evidence to that.  While campaigns like Talent Camera Action &Kamariya Kare Hip Hop gave the viewers a platform to showcase their talents and earn fame, tech innovations like Emoji Lahariya & Labhlitis Messiah touched their hearts giving the young viewers novelty in a way they would enjoy most on social. While Birthday Lahariya gave them an opportunity to win ZEE Biskope anniversary edition goodies, Litti Chokha Diwas made them celebrate the best moments of enjoying their favourite cuisine. Each one of these category first initiatives provided them with an opportunity to feature on the channel and thereby get closer to the brand feeling the ‘apnapan’. Staying true to its values and ethos of ‘customer first’, the channel has delivered appealing engagement formats to prove its mettle and bring the well-deserved honor home. The channel will continue to bring many such initiatives even this year.

    On the win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL)said, “It’s encouraging to see that our passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is being recognized in such an esteemed forum. Thank you ACEF for awarding ZEE Biskope with 13 metals including the Most Admired Television Channel for Customer Engagement Award.”

    Speaking about the massive win, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “This award is an endorsement of what we believe in ZEEL at being native to the region that we cater to and also of our firm conviction about Bhojpuri deserving the stature that is due to it. Power to Bhojpuri. Power to ZEE Biskope.”

    The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

     

  • What is the Difference Between Bitcoin and Ripple?

    What is the Difference Between Bitcoin and Ripple?

    Cryptocurrencies and blockchain are important points of discussion in the market today. There are many cryptocurrencies available at the disposal of people, but the most popular amongst them is Bitcoin. Ripple is another option that is gaining popularity amongst investors. So what exactly is the difference between Bitcoin and Ripple, and how do they work? Let’s read on!

    Bitcoin:

    Bitcoin is a type of digital cryptocurrency that is based on blockchain technology. It operates on a distributed ledger and is currently being used as a means for payment of goods and services. The history of bitcoin is quite mysterious as it was developed in 2009 by a person or a group of people under the pseudonym ‘Satoshi Nakamoto’. The system is completely decentralised and is not governed by any government, bank or any third party. 

    Under bitcoin, miners can create a ledger of every activity by verifying transactions on an ongoing basis. Upon validating a certain amount of transactions, the miners are rewarded with BTC. Bitcoin uses the blockchain mining concept to validate transactions.

    Ripple:

    Ripple is a payment settlement, currency exchange or remittance system that helps facilitate transactions across borders at lightning speed and at low costs. It is a privately owned company that started in 2012 to develop its own cryptocurrency known as XRP. 

    XRP is used primarily on the Ripple network to facilitate the transfer of money between different currencies. Ripple’s simple idea is to provide a system for direct transfer of assets without incurring any currency exchange fees and reducing transfer speed to seconds.

    Both Bitcoin and Ripple have their native coins, which can be purchased online at some of the best crypto app in India. 

    Differences Between Bitcoin and Ripple:

    Supply:

    Bitcoin has a maximum supply of 21 million coins, out of which more than 18 million is already circulating in the market. It is expected that the entire bitcoins should be minted by the year 2140. On the other hand, Ripple has the maximum supply of 100 billion XRP coins, out of which 60 billion is currently circulating in the market.

    Transaction Speed:

    Bitcoin blockchain takes approximately 10 minutes for any transaction to get confirmed while sending funds to another person. Whereas you can transfer funds to someone using XRP coins on the Ripple network within seconds.

    Uses:

    Bitcoin does not entail any third party involvement as there is no authority to regulate its demand and supply. Bitcoin can be used for varied purposes, from paying for a hotel bill to booking a flight ticket online. 

    However, Ripple acts as an alternative to the current payment settlement system called SWIFT that banks and other financial intermediaries are using. It is a much faster, cost-effective and hassle-free way to transfer funds across countries or borders.

    Number of Transactions:

    Every system can handle a certain number of transactions in a given amount of time before it starts to feel overloaded. 

    Bitcoin can process only up to 7 transactions per second. 

    On the other hand, Ripple can handle up to as many as 1500 transactions per second, making it more scalable than bitcoin.

    Energy Use:

    Since bitcoin uses a mining system to mint coins, it is accused of being an energy-hungry platform. 

    Whereas Ripple consumes negligible power due to its energy-free mechanism.

    Popularity:

    Bitcoin is the first and the most popular cryptocurrency in the world. It is also the largest crypto in terms of market capitalization and owns nearly 70% of the total crypto market.

    Ripple is the 4th largest cryptocurrency by volume and has a circulating supply of 4,540 crore XRP’s in the market. 

    How to Buy Bitcoin and Ripple:

    Bitcoin can be bought off from any of the cryptocurrency exchanges such as CoinSwitch Kuber and stored in a wallet. There are different kinds of wallets available with the owners, which provide different storage, security and access options. These are mobile, desktop, online, hardware and paper.

    Ripple can also be bought from any of the different exchanges such as Bitstamp, Kraken, GateHub etc.

    Conclusion:

    Both Bitcoin and Ripple are cryptocurrencies that can be used to buy goods and services across different categories. Although, there are only a limited number of companies that will accept them for payment.

    Ripple’s price is constantly evolving and is currently looking to be more substantial than the dollar or bitcoin. As I write, the ripple to inr price stands at Rs.78.46 and inr to btc price stands at Rs.47 lakhs.

     

  • A Guide to Subtitling and Dubbing of Indian Films Abroad

    A Guide to Subtitling and Dubbing of Indian Films Abroad

    The last five years have seen an explosion of success of Indian films abroad. While the phenomenal overseas box office of Dangal at more than 17bn INR will be hard to match, each year brings another bumper crop of cinematic contenders for Bollywood’s worldwide fans, especially in these days a small-screen quarantine-fueled binge-watching. Titles like Secret Superstar, the Baahubali franchise and Hindi Medium are still making the rounds on streaming services, feeding the film-watching appetites of the Indian diaspora as well as growing appreciation of foreigners only now developing a taste for Bolly in their belly. Still, there’s good reason to believe that Bollywood’s push to tickle the eyeballs of international audiences is only growing. The question is how studios, distributors, and the TV and film production service industry can maximize receipts from Indian cinema.

    Translating Cinematic Potential into Income by Expanded Titling

    The two basic ways that films and TV programming recorded in one of India’s languages – mostly Hindi but with niche markets in Bengali, Urdu and others – can get through to foreign language audiences is through translation. In practice, video and film translation finds expression in two approaches: dubbing and subtitling. Each approach has its pros and cons, which we’ll tackle below. But in either case, the process begins with video translation by a linguist familiar with Indian as well as foreign languages. Their role is to “nail” the script in terms of localising Hindi dialogue into the language of the target audience.

    Television and film production studios invariably have their own post-production resources. But producers and service providers in the film and TV industry need to be wary of relying primarily on locals. While India has an abundance of English speakers, there’s a world of difference between the English spoken in Calcutta and Mumbai with what a British, American, or Australian moviegoer or Netflix watcher will expect. So it’s always a good idea when developing an international marketing campaign to consult with foreigners and not just local talent and fixers.

    The language barriers are even greater when it comes to cracking the billion-plus Mandarin Chinese market or the hundreds of millions of Arabic or Spanish speakers. These are languages which by and large lack local expertise among Indians. So Indian producer and video post services should cultivate overseas connections for both translating and marketing dubbed or subtitled films abroad. Happily, most of the larger translation companies on the international stage support most popular languages. Once you find a partner agency, it can be a one-stop shop for all of your translation needs. 

    The Usually Excessive Risks and Costs of Video Dubbing

    Dubbing is a relatively high-risk undertaking. There are plenty of ways things can go very wrong. And it can be very expensive to find out the hard way. So think long and hard before you choose dubbing as a way to convert dialogue to a foreign language. The attractions are clear: no one really loves to read titles as they watch a film. It detracts from the experience. It clutters the screen. It ruins the cinematography.

    But dubbing is replete with risks and hidden costs. For each voice, you need to find a suitable voice actor in each foreign language. Then there’s the editing challenge of matching the voices with mouth movements. Often there’s a need to adjust the translation in post to fit the visuals.

    No one likes to look ridiculous or listen to something absurd. That, unfortunately, is the result of many if not most dubbing efforts. As a rule of thumb, dubbing is best suited not for feature films but for single narrator documentaries or cartoons where the voicing and editing costs are relatively minimal.

    Subtitling and Closed Captioning as the Default Solution for TV and Film

    For the reasons listed above, the lion’s share of films and streamers today are titled, not dubbed. They are faster and cheaper to produce, and there’s less to go wrong. Subtitling is a subset of closed-captioning, which also “explains” sound effects and other non-verbal audio for the hearing-impaired.

    Good subtitling, still, is not easy to find. It takes skill to reduce complex dialogue to its distilled essence.  There’s also the technical challenge of integrating titles into the post-production editing process, but most modern post studios have this down to settled science with specialized software. The key is not to skimp on the human element, making sure that the video-savvy linguist who localizes the dialogue is a native speaker of the language of the target audience. 

    No one is expecting Bollywood subtitles to be pure poetry, but always test on local foreign audiences before releasing. That way you ensure that the meaning of your film or video, and its box office potential, is not lost in translation. 

  • Original homegrown comedy ‘Lambu-G Tingu-G’ sets the ball rolling for ‘All New POGO’

    Original homegrown comedy ‘Lambu-G Tingu-G’ sets the ball rolling for ‘All New POGO’

    MUMBAI, INDIA (April 26, 2021): WarnerMedia’s POGO, India’s leading Kids TV channel, has announced the premiere date for its latest local original series, Lambu-G Tingu-G. The comedy series, produced by Cosmos Maya, is set to air on May 3 and then weekdays at 12.35pm. Home to the most beloved kids’ shows and memorable characters, POGO is set to delight its young viewers with more action and masti, with this new comedy.

    The addition of Lambu-G Tingu-G to the formidable line-up follows other recent homegrown hits Titoo – Har Jawaab Ka Sawaal Hu and Smashing Simmba. It is also timed with the launch of a new look and feel for the channel. “All New POGO” is a three-month programming stunt that comprises fresh on-air packaging and a new programming slate including new specials, movies and episodes.

    Abhishek Dutta, South Asia Network Head for POGO and companion channel Cartoon Network, said, “Lambu-G Tingu-G is a great mix of slapstick comedy and adventure, with an overarching message of friendship and an amazing theme song. We are positive POGO’s young fans will relate to this new and distinctive animated world!”

    He added: “At the same time, we are excited to introduce ‘All New POGO’. This summer, the channel will be power-packed with new characters, new episodes, shows and movies including more Titoo and Smashing Simmba, plus Bheem In The City 2 and Super Bheem. Fans can expect awesome curated content with local, authentic stories and, above all, non-stop fun.”

    Ahead of the premiere and to celebrate International Dance Day, POGO has collaborated with ABCD Dance Factory to present a dance challenge set to the show’s peppy theme song. In the safety of their own home, kids can groove to the catchy title track created by the super-talented Bollywood trio – award-winning lyricist Gulzar Saab, music composer Simaab Sen, and playback singer Sukhwinder Singh.

    A Lambu-G Tingu-G game called Food Fight, will be available on the POGO website to keep kids entertained indoors, as will the All New POGO YouTube account. On the channel, the show will be presented by Perfetti – Chocoliebe Eclairs Plus, along with associate sponsor Rasna.

    More about Lambu-G Tingu-G

    Lambu-G Tingu-G follows the quirks and capers of the titular characters, a zany and unique duo. Their rapport see-saws between inseparable friendship and rib-tickling rivalry. Lambu-G, a tall, skilled fighter with an elastic body, can nab the villains with ease. His only weakness? His best buddy Tingu-G, who can roll like a rapid and powerful ball to chase the bad guys. While stark opposites in every sense, they come together perfectly to conquer any problem befalling their town, ultimately proving that #FriendshipBoleTohLambuGTinguG!

    Get a peek into the comical world of Lambu-G Tingu-G on Facebook here. Log on to POGO’s website and POGO’s YouTube channel here for more details.