ITV

Category: Press Release

  • McDonald’s India – north & east launches specially curated minions menu

    McDonald’s India – north & east launches specially curated minions menu

    MUMBAI: McDonald’s has announced that it is introducing ‘the largest-ever collection of minions toys’ across its north and east India outlets, starting 2 July.

    With every purchase of a McDonald’s Happy Meal, customers will receive a minion collectible packed in a capsule available in 36 different designs. Select minions will have a special golden collectible, the brand said. To celebrate the minions’ favorite food, “BA-NA-NA,” customers can enjoy a variety of banana flavoured across the range of minions-special desserts in a limited time offer, it added.

    “Minions are likable, enigmatic, and most importantly relevant given their global mass appeal. We are excited to bring fun and excitement this summer to our guests. We are sure that the minions range of toys and the minions-special menu items will provide an ultimate fun experience to our esteemed customers,” said McDonald’s India – north and east chief operating officer Rajeev Ranjan. Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in north and east India.

    The customers will be able to order the new offerings through the McDonald’s App, in-store, at the drive-thru’s, or via McDelivery.

  • Bombay Shaving Company announces R Ashwin as brand ambassador

    Bombay Shaving Company announces R Ashwin as brand ambassador

    New Delhi: Personal care brand Bombay Shaving Company has announced its association with Indian cricketer R Ashwin as its ambassador. The brand has launched an omnichannel campaign called ‘Shave to Shine’ featuring the cricketer in a completely new avatar.

    With the festive season coming up in a few months, starting with Rakhi, the brand intends to capture the gifting market with innovative shaving and gifting solutions, it said in a statement.

    The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films.

    Bombay Shaving Company’s VP-marketing, Samriddh Dasgupta said, “Our research indicates that men feel better prepared to take on the day after a great shave. We are all amazing in our own lives, and a good brings out that confidence in us. We have attempted to capture the intelligence, wit, and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media-friendly, and relevant storytelling. The campaign will be taken across products, digital media, retail branding, and influencers.”

    Speaking on the association, R Ashwin shared, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created, and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective, and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”

    The brand has also launched its flagship silver metal razor in two exciting new colors and material changes. Both the razors are signed by R Ashwin and available on the brand website, as well as on Amazon, Flipkart, Nykaa, Cred, and across many retail outlets.

  • News18 HSM Network brings special programing on National Doctors’ Day

    New Delhi: The difficult times faced by all amidst the COVID-19 pandemic has brought to the fore the contributions and sacrifices made by doctors and healthcare staff around the globe on a daily basis.

    To honor these selfless heroes, News18 HSM Network has planned special shows on the occasion of National Doctors’ Day. These special shows will be dedicated to all medical professionals who have put the welfare of others above all else even at the risk of their own lives, said the network.

    The programming will feature eminent personalities from the medical field as well as political leaders in a discussion which will focus not only on the healthcare challenges that the country has been facing, but also the steps need to be taken to avoid and handle any health emergencies in the future.

    “The special Doctors’ Day celebration on News18 HSM channels is an attempt on our part to express our gratitude to these “angels in white” and highlight their importance in our lives,” said the network in a statement.

    The special programming on July 1 will begin on News18 Rajasthan at 2:00 pm, News18 Bihar/JHH at 6:30 pm, News18 UP/UK at 4:30 pm, News18 MP/CG at 3:30 pp and News18 PHH at 8:30 pm.

  • Have Battle Royale games become the best form of video game marketing?

    Battle Royale games have so many users these days that they have become the perfect place for advertising. Games like Fortnite, PUBG, and Call of Duty: Warzone has been doing advertising for different movies, shows, and artists for a long time.

    And it’s not just a name in flashing lights; the games have done some spectacular marketing by introducing avatars, weapons, special events, and challenges that resonate with the theme of the product they are advertising. Fortnite can easily be considered the king when it comes to advertising in Battle Royale games.

    Epic has collaborated with so many companies and people to make the best online advertising experience ever. The biggest example of this can be the Travis Scott concert that was held in Fortnite. In Chapter 2 Season 2, Fortnite collaborated with Travis Scott to set the stage for one of the biggest events in virtual history. 12.3 million people attended the vent, and each one of them left as a Travis Scott fan.

    Is it still relevant?
    Since Battle Royale games are a good way to reach young adults and kids, it may be the best place for advertising movies and shows that are targeted to be somewhat for kids. For instance, Marvel has worked with Fortnite on several occasions to promote their movies and create a season that was based on their content, where the map was altered to fit characters and their hideouts.

    This is still relevant as Battle Royale games are still the most popular form of gaming today. As you play through the game, as a character skin that you might see on a TV show, you are bound to explore further on the subject, which completes the objective of this cross form of advertising. 

    The John Wick skin in Fortnite has been one of the most used, and it served the purpose beautifully. John Wick is an action-packed film that has lots of guns and a lot of fighting. There might be people who would be reluctant to see the film before, but this will push them to explore a bit more about the subject.

    No Downside
    This is a win-win situation for both sides. The one who is being advertised gets their word out while Battle Royale games get more popular as they introduce new content relating to pop culture that is around its gamers.

    It is also just fun to use characters that you mostly see in other media as villains or heroes in a game that you love. So really, there is no downside to this, and advertising on these games is the best boost you can give to your product.

    If you are a fan of Battle Royale games and are looking for items to buy and accounts to purchase, head on over to eldorado.gg to get items and in-game currency that you may need to purchase your favorite items. Eldorado.gg also offers account boosting services for those who want to get higher ML MMR fast. 

  • 4 Top Streaming Tips in 2021

    With the Delta variant wreaking havoc, plenty of people across the nation are choosing to spend more time inside and socially distanced. And that means plenty of time spent watching streaming platforms.

    With that in mind, here are four top ways to maximize your streaming experience in 2021.

    1. Travel the globe via your screen

    Many streaming platforms (including Netflix) use geo-blocking restrictions, which means certain content isn’t available in certain countries. If you’re fed up with your home screen’s suggestions, try traveling to a different country’s content catalog.

    Here’s how it works: the content you see is based on your IP, a unique digital address that also indicates your device’s physical location. To skirt geo-blocking restrictions, you need to shield your IP address or change it to a country of your choice. You can do this by using a VPN.

    Want Australian Disney Plus? Switch to an Australian server, then open up your account.

    2. Change your subtitles

    Love foreign films but hate straining to see the tiny subtitles? If so, join the growing number of people who are supersizing their subs. Both Disney Plus and Netflix allow you to change your subtitles’ size, language, and color, and the former even allows you to adjust the font. 

    Local favorites Hotstar and Zee 5 aren’t quite as generous, but there are several language options. 

    3. Add reviews to your Netflix

    If you stream Netflix from a Chrome browser, you can take advantage of a nifty plug-in that displays ratings from both IMDb and Rotten Tomatoes (two of the net’s most-trusted rating sites) right on your Netflix platform. Just hover your cursor over a title, and you can see a star rating from the sites. You can find the extension here.

    It’s quick, easy, and it saves you from having to search for reviews separately. Win-win!

    4. Enable parental controls

    Do you share your streaming accounts with small people? If so, you can take advantage of your platforms’ parental control settings and make sure they’re not watching anything inappropriate for their age.

    How you’ll do this exactly differs from platform to platform, but as a general rule, you’ll want to make each child their own account within your account and then set an age limit for what content each kid can view. You can even lock the adults’ accounts with a password on some platforms so that kids can’t leave their own home screen and enter yours.

    We hope these tips help you get more from your streaming platforms in 2021. Happy viewing!

  • ZEE Media to launch Season 2 of Real Heroes with Sonu Sood & Kailash Kher

    New Delhi : ZEE Media has announced Season two of its successful IP – Real Heroes. The first season was launched last year by ZEE Media where it brought actor Sonu Sood at the forefront along with other real heroes from across the nation who were inspired by his work and were going out of their way to help the society to get through the challenges of this pandemic.

    This 26 and 27 June, major channels of ZEE Media that includes ZEE Hindustan, ZEE 24 Ghanta, ZEE Rajasthan, ZEE Bihar Jharkhand, and ZEE Odisha will launch Season two of Real Heroes with a panel of actor Sonu Sood, Singer Kailash Kher, local celebrities and the corona warriors from across states to discuss their drive and inspiration to help people in need and to recognize their selfless efforts towards the society.

    ZEE Media, CEO, Purushottam Vaishnava said, “Real Heroes is a very special initiative by ZEE Media and is very close to the values of the organization. We believe that media being the fourth pillar of democracy has an important role in the betterment of society and hence the Real Heroes Season 2 will be way beyond the daily news bulletin as it will educate, inspire and motivate the viewers to deal with the pandemic with a positive attitude and empathy which are much needed in the current situation of uncertainty and chaos.”

    ZEE Media, CRO, Manoj Jagyasi said, “We started Real Heroes last year with a simple thought of bringing light to the great work by the heroes of society during pandemic. But due to such great response from viewers we had to bring Season 2. Along with an engaging content we also had multiple ways to integrate our clients and we are extremely thankful to all our clients for believing in this initiative.”

  • ZEE Biskope set to launch ‘Talent Camera Action’ season 2

    New Delhi: ZEE Biskope is all set to launch the first-ever virtual talent hunt of Bhojiwood – Talent Camera Action Season-2 on 29 June to mark World Camera Day.

    The campaign that gave viewers a platform to showcase their talents, received an overwhelming response of over 10K entries in just eight days. “It not just yielded a high ROI with a 17 per cent increment in channel reach on the telecast day over the previous two weeks (BARC; BnJ; CS2+, Mon, 29 June 2020, Reach percentage) but was also appreciated with one Gold, one Silver & two Bronze at multiple national & international award forums,” said the channel in a statement.

    The award-winning marketing campaign steps into its second season as ZEE Biskope launches Talent Camera Action Season two on 29 June – Camera Day. Viewers can record a minute video of their talent in dancing, singing, acting, or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829134 between 29 June & 11 July. The shortlisted entries will be judged by popular Bhojpuri celebs and winners will be announced.

    The scale of gratification this season makes it again a category first from ZEE Biskope. For the first time, the channel’s Marketing initiative is also facilitating a ticket to Bhojiwood. One winner from each category – Music, Dance, Acting & Special Talent will get a direct entry into Bhojiwood by featuring in ZEE Biskope Originals. With this, Season two offers a bigger opportunity for many Bhojpuri youths who aspire to earn fame through their talent. Not just that, the best entries from every category will also be featured on ZEE Biskope Television & Social platforms and receive a special edition gift hamper from the brand. The videos will be showcased along with the mega winner announcement on  18 July between 12 noon & 6 pm.

    ZEE Biskope has roped in popular Bhojpuri celebrities – action star Yash Kumar & glamour queen Nidhi Jha as the flag bearers of the campaign. The duo will be seen promoting the campaign across TV & digital platforms throughout the journey of the contest. The channel has devised a robust & strategic marketing plan to reach out to the maximum possible audience through TV, digital, radio & print. 

    Speaking on this initiative, Zee Entertainment Enterprises Limited (ZEEL), cluster head, east, Samrat Ghosh said, “Camera Day is a western concept which didn’t have much popularity in the region. However, starting last year, ZEE Biskope curated the occasion with an apt hyper-local quotient that made it not just relevant but even novel for the Bhojpuri audience. The appeal of such novelty evidenced by the overwhelming response received on its debut, motivated us to launch the second season.ZEE Biskope’s viewer engagement drives have witnessed big brands partnering in the past. With a grander scale, this season of Talent Camera Action will offer a wider scope of brand integrations for advertisers to reach out to their relevant audience in the Bhojpuri market.”

    Senior VP, Bhojpuri cluster, Amarpreet Singh Saini said, “Talent Camera Action season two brings two major scale-ups: the gratification of an entry into Bhojiwood & the association of popular Bhojpuri celebs Yash & Nidhi. This is in appreciation of the plethora of talented young individuals in the region who look up to such an opportunity, shelving the limitation in their resources. At ZEE Biskope, we believe in engaging with our viewers to an extent that they feel the ‘apnapan’ with the brand rather than being a mere consumer of commoditized offerings. The brand will remain true to its commitment to extending its entertainment offering beyond the magic of movies.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • Actor Mona Singh to return as host with &TV’s Mauka-E-Vardaat

    New Delhi: Film and television actor Mona Singh is all set to return to the small screen as a host with &TV’s Mauka-E-Vardaat.

    Mauka-E-Vardaat is an anthology series of mysterious crime cases. Set against the backdrops of real locations, the show presents various stories of crime incidents, their approach, and methodology. Each story, packed into a daily weekday episode, has a woman protagonist playing an instrumental role in unravelling the mystery of these baffling crimes, said the channel on Tuesday.

    “Hosting a crime-based series is a first for me. The crime genre has always intrigued me, and though I have acted in one, I have not hosted a show of this stature before. The narrator is the show’s backbone and has the onus to bind the viewers with the narrative, which is the storyline. Holding the viewers’ interest and intrigue is the key to sticking them with the story plot till the end. I am also familiarising myself with commonly used words and IPC sections. It is a new experience for me, and I am equally nervous and excited about it.”  

    The channel will soon announce the timings for the show.

  • ZEE BISKOPE announces World TV Premiere of Blockbuster Prem Pyaar Mein

    New Delhi: Bhojpuri movie channel ZEE Biskope is all set to regale its audiences with the exclusive world television premiere of superhit Bhojpuri movie Prem Pyaar Mein on 27 June at 6:00 PM, Jila Top band.

    The movie stars Kunal Singh, Surya Ravi, Hemant Bharti, Bobby Pravin, Prem Singh among others.

    Prem, the protagonist of the movie, is the son of the landlord of his village. Prem’s father, who is approaching his late 50s is planning to remarry, due to which Prem’s mother falls on her deathbed. The story revolves around the complications created by his father and his intention to marry Prem’s girlfriend but because his father is rich, the girl’s parents agree to her marriage. How will this situation resolve and how will Prem manage his relations is what the movie will unfold?

    Bhojpuri Cluster, senior vice-president Amarpreet Singh Saini said, “We curate premieres based on extensive study of consumer insights so that we land the right kind of movie meeting at par with viewer expectations. Weekends especially show a surge in consumption that we ardently cater to. With the world television premiere of Prem Pyaar Mein, we are sure to keep our viewers hooked giving them the right mix of excitement, happiness and entertainment.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • ZEE MPCG launches new conversation series ‘Chhattisgarh Ki Baat’

    New Delhi: ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

    The channel aims to establish a direct connection with the general viewers through these events & help them raise their concerns. All local and micro-level issues will be discussed and put forward in front of the stakeholders and the policymakers. The initiative will also provide a platform for businessmen and industrialists to put forward their challenges and discuss possible solutions.  

    The first event of the series will start from Bilaspur, the administrative capital of Chhattisgarh on 20 June. Multiple panel discussions and interviews with the policymakers, industrialists, and subject experts will be held on topics varying from the ways to tackle the effect of COVID to the further development of the city. ZEE MPCG will also recognize and honour those people who went out of their way during these tough times and contributed significantly to the development of the state and the region.

    Speaking on the occasion, ZMCL CEO Cluster three, Dileep Tiwari said, “ZEE MPCG has always worked as a bridge between the people of the state and the authority. We felt that at this time when the economy is recovering from the impact of the pandemic it is extremely important to take such initiatives at the city level so that each city and their industries get a platform to connect with the policymakers, discuss their challenges, and have a significant impact on the development of their city.”

    ZMCL, chief revenue officer, Manoj Jagyasi said, “With ZEE MPCG’s wide reach, this initiative will engage the viewers, the leaders, and the facilitators to develop a constructive discussion for the development. We are more than just a news channel, we want to be the ultimate solution provider to our business associates and our viewers. We will take this to 60 cities of MP, CG, UP Uttarakhand, Punjab, Haryana & Himachal. This will be the biggest outreach program done by a network.”