ITV

Category: Press Release

  • UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19

    UP CM provides Rs 10 lakh aid to family of journalists who succumbed to Covid-19

    Mumbai: Uttar Pradesh chief minister Yogi Adityanath has announced financial aid to the families of journalists who lost their lives due to the coronavirus pandemic. The families of scribes were provided a cheque of Rs 10 lakh each.

    Adityanath was accompanied by India TV editor-in-chief and chairman Rajat Sharma, who also paid tributes to the deceased journalists.

    “TV, print, digital journalists not only covered news during the lockdown, but they also worked as a bridge between the government and the common people. I am proud to say that people from the media fraternity faced the challenge bravely,” said Sharma, adding that there were also times when people stepped out of their homes but did not follow the COVID-19 protocols. “During such times too, our reporters and camera persons spoke to people and questioned them. Some even disrespected journalists upon questioning, however, they continued to do their job and even urged the people to wear masks and follow the coronavirus protocols.”

    Sharma said as the president of NBA, he had also urged the chief minister to provide vaccination for journalists. “The coronavirus pandemic is yet not over and those who have yet not received their vaccination jab should go for it at the earliest,” he added.

    “Over 25 thousand journalists were vaccinated during the drive,” said the chief minister Yogi Adityanath. During the second wave of the pandemic, many journalists across the country got infected on duty and lost their lives, leaving their families helpless, the UP government said.

  • Bikano ropes in Chhota Bheem for launch of new snack range

    Bikano ropes in Chhota Bheem for launch of new snack range

    Mumbai: Snacks major Bikano has taken the license for one of India’s most popular kids-show characters Chhota Bheem for the launch of its extruded products range under the sub-brand ‘Fatax’. The new offerings include Ringz (masala and tomato flavour), Puffeez, Cheese Balls, Pasta Crunch, and Jungle Safari.

    The launch is aimed at augmenting Bikano’s presence in the rapidly growing ‘western snacks’ market (valued at RS 16000 crore) within which extrudes have witnessed significant growth and continue to expand at 23-25 per cent. In India, the extrude snacks market is expected to grow at a CAGR of over 20 per cent by 2024, the company said in a statement.

    Major factors driving increased consumption in this category are growing young population, rising per capita income, and competitive pricing as well as the introduction of smaller packs, it added.

    In order to penetrate this growing market, Bikano has targeted its revamped extrude range at children aged three to ten years. The company will be running a digital campaign and TVC to promote the new offerings and its association with Chhota Bheem.

    “With its unique and message-driven content, Chhota Bheem has been consistently capturing the hearts of kids in India and globally all these years,” said Bikano, director, Manish Aggarwal. “This collaboration will not only attract kids to our offerings but will also drive them towards more diversified snacking options. Western snacks as a category is currently led by chips, with extrude being a small part of it. We want to drive growth in this segment as the market is ever-expanding. With our new sub-brand ‘Fatax’, we aim to deliver the best products and further develop the category in our portfolio. Offering new products on a regular basis has been our prime focus. Apart from that, the new range is expected to give us a sales surge of up to Rs 15 crore in this fiscal.”

    Speaking on looping Chhota Bheem for the launch, Bikano, head of marketing, Dawinder Pal, stated, “Puffed and extruded snacks are a major trend nowadays, as they provide numerous options with plenty of interesting combinations of flavours. However, along with taste and flavour, we also need a compelling product story and visual appeal to target kids and youngsters. Chhota Bheem has a high recall among our TG. This association will enable us to get an edge over our rivals and drive sales for the category.”

    The new products are available across Bikano’s general and modern trade network.

  • Nickelodeon to launch month-long campaign celebrating friendship day

    Nickelodeon to launch month-long campaign celebrating friendship day

    Mumbai: Kids entertainment channel Nickelodeon has come up with an initiative #ToastYourDost to celebrate Friendship Day. Represented by Nick toons, the campaign will give its young viewers a chance to celebrate the entire month of August as an ode to friendship with banter between friends, and a whole lot of pranks and fun.

    Starting 1 August, the month-long campaign will go on till 3 September during which, Nickelodeon will premiere the #ToastYourDost online awards that will be given under categories such as Chindi Friend, Selfie Obsessed Soul, Lazy Daizy, Late Lateef, Biggest Bhukkad, Biggest Ditcher and more.  The 12 award categories will allow young viewers to choose a toasting template and add the name of the friend along with a reason to ‘toast that dost’ after logging on to Nickindia dot com.

    Nickelodeon will also launch another on-air campaign where millions of kids will be able to watch episodes of their favorite toon BFFs like Rudra, Motu Patlu, and Golmaal Jr, while participating in a contest that will give them an opportunity to win cool gaming consoles.

    Speaking on the initiative, Viacom18, head – marketing kids TV network, Sonali Bhattacharya, said, “At Nickelodeon, we celebrate kids and all that is of importance to them. Friendship and all the wonderful emotions that it sparks form a pivotal part of kids’ lives. Keeping this in mind, we have curated our initiative #ToastYourDost that will allow kids to toast their friends all month long and make some fun memories. The unique initiative spans all screens and is full of quirky digital innovations that will keep kids happy and positive.”

    The channel has devised a robust digital plan to boost the initiative with swipe-up games, AR filters, mash-up reels, and gamified stories along with promotions on Voot, Voot Kids, social media platforms, and YouTube channels. Nickelodeon will also reach out to kids through tickers running on the channel as well as through billboards and digital screens across Mumbai. Additionally, specially curated music playlists on friendship will be available across music streaming apps.

  • Team India gets a boost of confidence after easy ODI win

    Team India gets a boost of confidence after easy ODI win

    The Indian cricket team gets a boost of confidence after winning with seven wickets with 13 overs to spare in their first match against Sri Lanka on 18 July at the R Premadasa Stadium. Shikhar Dhawan’s esteem resonates with the rest of the squad, even declaring that they have a great chance at winning their rematch on July 20. 

    The first game of the three-match series between India and Sri Lanka was described as a ‘walk in the park’. Captain Dhawan shows his satisfaction for his team’s bowlers during the first game. Yuzvendra Chahal, Krunal Pandya, and Kuldeep Yadav were the most honourable mentions for their good spin from the surface.  

    Sri Lanka is one of the best in international cricket. They made a quick rise from being the underdogs to Cricket World Cup champions in 1996. Team Lions have also managed to reach the finals and end as runner ups a couple of times in the past (2007 and 2011). 

    It came to everyone’s surprise that India beat them so easily in their first match at the opponent’s home stadium. The home team failed to manage their defences against the Indian batting lineup. Such performance as seen from the latest cricket news on sportsbet shows that India continues to be a top favourite team in the sport.

    There were a few hopeful moments for Sri Lanka but only during the beginning and end of the match. Minod Bhanuka and Avishka Fernando from Team Sri Lanka had little trouble matching the opponent bowlers. They even reach an impressive 49 runs during their turns at the beginning. Chamika Karunaratne and Dushmantha Chameera did the same at the end of the event as they scored 40 more runs in just 19 balls.

    Team India turned the game around when they started to introduce spinning. The young prodigy, Prithvi Shaw, stylishly stole the game with a stunning 24-ball 43. Sri Lanka failed to respond during the shift which allowed India to snowball towards the next over. Another young cricketer, Ishan Kishan, continued Shaw’s momentum with a six and score. It is impressive given that this is his debut in the ODI and his birthday. 

    Dhawan noted that he is proud of his team’s performance. The squad was, as he described, mature and aggressive. It was even more impressive for him because he originally intended to play calmly but the young players, especially Prithvi and Ishan, were so eager. Though some would dismiss their eagerness as recklessness, Dhawan knew that the boys were wiser than that. After all, they are both famous for ending the game with only 15 overs.

    Captain Dasun Shanaka of team Sri Lanka admits that the opposing team bowled too well than they expected. The home team wasn’t prepared for aggressive bowling, especially because it is the beginning of the ODI. However, he is confident that their team will be better prepared to meet India’s mettle in the next matches or distant future games. Based on the latest cricket news on Sportsbet, their performances in the first matches of the ODI has affected their odds. 

  • ZEE Biskope announces winners of Talent Camera Action Season 2

    ZEE Biskope announces winners of Talent Camera Action Season 2

    New Delhi: ZEE Biskope has announced the winners of Season 2 of the Talent Camera Action that started off as a category-first virtual talent hunt on the occasion of Camera Day last year.

    Over 22,000 entries were received from across the region and beyond, where viewers shared their talent videos in the run to make their way to the Bhojpuri movie industry. According to the channel, each of the participants exuberated abundance of talent and the jury had a tough time selecting the best among the best. “Because of the humongous response, we decided to gratify more participants and showcased selected videos on ZEE Biskope on two consecutive weekends – 18 July & 25 July between 12 noon- 6 pm,” it said in a statement.  

    Action Star Yash Kumar & Nidhi Jha announced the names of the Winners who won a ticket to Bhojiwood on Sunday, 25 July.

    ·         Ranjeet Kumar: A trained classical singer from Katihar, Bihar, Ranjeet aspires to be a professional singer who could mesmerize the world with his melodious voice. He impressed the jury with his rendition of Pawan Singh’s ‘Basanti Bahar Bahal Sarso Phulail’.

    ·         Pragalbh Ojha: An actor at heart residing in Gaya, Bihar, Pragalbh has pruned his acting skills from Institute of Creative Excellence by Balaji Telifilms Ltd in Mumbai. His monologue on an emotional outburst of a gangster to his mother expressed his appreciable skills in acting.

    ·         Aakashdeep Sharma: A dancer from Mangolpuri, Delhi, Aakashdeepis a trained dancer, choreographer and an instructor in a dance academy in Delhi. He rendered his groovy moves on Matargashti from the film Tamasha.

    ·         Binita Singh: Hailing from Bhojpur, Bihar, Binita is an aspiring actor who found Talent Camera Action Season 2 as the platform to reach out her acting skills to the Bhojpuri audience. She performed a monologue on a commoner’s outrage on the powerful political section. 

    ·         Pragya Mishra: A singer from Ghazipur, UP, Pragya is trained in Indian Classical music and has many accolades to her credit in competitions like Akhil Bharatiya Sangeet Pratiyogeeta& Uttar Pradesh Sangeet NaatakAcaademy. She has performed on ‘Koel bin bagiyanasobhe Raja’ – a melodious number of Sharda Sinha.

    Zee Entertainment Enterprises Ltd (ZEEL), Cluster head, East, Samrat Ghosh said, “The objective of the engagement drives like Talent Camera Action is to offer viewers with an avenue to connect with the brand thereby making the brand accessible where viewers feel the ‘apnapan’ or affinity with the brand. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences. Given the scale and response that the campaign enjoyed, it clearly shows the worth that ZEE Biskope recons in the Bhojpuri category.”

    According to the channel, the aim was to facilitate the aspirations of its talented young viewers and thereby bring the brand closer to them.

    Bhojpuri Cluster, senior vice president, Amarpreet Singh Saini said, “While the overwhelming response from viewers across the corners of the region was motivating, the emotion and effort behind the talent videos defined the success of the campaign. Many videos were shot in kuchha houses, on the fields, in a crowded room, on the terrace and so on. Limitation in resources was never a roadblock for the audience who had the sole intent of showcasing their talent to the world at large. This proves the readiness of the viewers to embrace and appreciate such opportunities. We promise to bring more such initiatives for our viewers in the months ahead.”

     

  • Reliance’s Puric Instasafe ropes in Elephant for brand design

    Reliance’s Puric Instasafe ropes in Elephant for brand design

    Mumbai: Given that health and hygiene have become crucial in our pandemic-struck world, people are looking for informed lifestyle choices to safeguard their family. Reliance’s Puric range of personal & home care products was developed out of this insight. The Puric portfolio is comprised of diverse products across multiple formats.

    The brand has now collaborated with design-led strategic consultancy, Elephant to design a meaningful and sustainable brand. The prime challenge to be solved by design was to convey the efficacy and protection and alleviate contemporarily relevant concerns.

    “We set out to develop a contemporary brand of efficacious care. Solid blue, fresh green, and a hint of silver form the primary palette. The promise of instant action and safety-based cleanliness is backed by a clear mention of the potent, indigenously derived ingredients that the products are enriched with. We believe design is about helping consumers navigate better; whether through e-commerce or on retail shelves. Our work is always focused on people and their needs,” said Elephant co-founder and director Ashwini Deshpande.

    Speaking on the collaboration, Reliance Retail Consumer Brands (FMCG & grocery) business head, Surabhi Sen said, “We decided to bring Elephant on board at an early stage to benefit from their vast experience on design thinking. They helped plan and implement a clear and consistent architecture across the portfolio with a well-defined, relevant information hierarchy that cohesively addresses user concerns. We believe that we’ve made a stellar start and shall definitely stick to this user-centric approach as we move further.”

  • Digital Marketing – The Best Way To Create Branding

    Digital Marketing – The Best Way To Create Branding

    In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are techniques related to marketing both traditional and online strategies. Compared to traditional techniques, many companies are switching to online solutions. Though these strategies are available, press release distribution service also serves to be important along with digital marketing. Know some of the digital marketing techniques to improve brand awareness. 

    Email marketing for effective branding

    Nowadays, everything is carried out digitally, including communications. People are using the internet and social media for effective communication. Along with that, for communicating regarding businesses or sending files, emails acts as the best one. It can be used for digital marketing by sending relevant emails to the target customers. This process starts when the customer likes to know about any brand’s products.

    When the user clicks over the website and gives personal details, the user’s email is utilized for sending product emails. It can help target the best customers who show interest in buying the products. One of the best ways of marketing is email marketing and seems to be effective for many purposes. It is being implemented by most of the companies that need branding. Hiring the best press release distribution service can improve recognition.

    Social media and video marketing

    Other marketing strategies include social media marketing. It involves branding over social media, where people communicate with their friends. As many social media accounts are being created, it can effectively create awareness about various brands and products. Companies can use it as an efficient tool to communicate with their target audience and know their feedback.

    Along with social media marketing, where communication acts as a tool, video marketing can also be implemented. By creating videos for the products, people will find it interesting to watch them. There are high chances for the public to spread awareness about a brand when videos are uploaded. These brand videos can be uploaded, either on the social media page or on the website. 

    The best and cost-effective marketing solution

    As online resources are replacing traditional marketing, it is best to switch towards digital marketing due to various reasons. One can hire the best service company to assist in digital solutions for the company. Many businesses can start their website to encourage customers from all over the world to buy their products. The best way to create brand awareness is through digital resources.

    Effectively using digital tools can improve the brand’s image among the public. Within a few years, the business firm can visualize the positive growth of their company. Try out different marketing solutions to improve your recognition among the customers. Reach out to the mass crowd by implementing cost-effective digital marketing solutions. Gain more popularity by utilizing the best strategy and attain the best out of it.

  • Mankind Pharma releases anthem 2.0 to celebrate Covid heroes

    Mankind Pharma releases anthem 2.0 to celebrate Covid heroes

    MUMBAI: These unprecedented times have taken a toll on people all over the country. And yet the spark of optimism remains ignited and the ray of hope has still not faded. In a celebration of this spirit, Pharmaceutical company, Mankind Pharma has launched ‘anthem 2.0’ along with singer & music director Sonu Nigam, that captures and highlights the resilience of our healthcare staff, frontline workers and police officers, who worked ceaselessly day and night in India’s fight against COVID-19. The song – a salute to the Covid heroes and doctors playing with their life to save others’ lives – has been both composed and rendered by Nigam.

    The anthem is an initiative to bring the true essence of the nation, ingrains a sensation of nationalism and reinforces the need of standing together as one nation. The message it aims to send out is that, together we all can come out of the pandemic healthy, hearty, and strong, if we stay united and help each other out in these testing times, the pharma company said.

    Speaking on the occasion, Sonu Nigam, said, “Mankind Pharma was keen that I compose the song myself besides singing the anthem. So, it has my soul wrapped all around it. I feel this is one of my most precious creations of all time.”

    Mankind Pharma managing director and vice chairman Rajeev Juneja said, “It is a proud moment to launch our anthem 2.0 sung by Sonu Nigam, his voice has uplifted the mood and energy of the anthem. Through this anthem we want the belief of a beautiful India to grow within us. Thank you and salute to all our frontline workers, specially doctors, policemen, army, pharmacists and nurses who have put their life in danger to save others. The anthem helps spread a positive message of staying together at all times and at the same time being optimistic about the future. Together we all can come out of the pandemic healthy, hearty, and strong.”

    The pharma company has stepped forward to set aside a total sum of approximately Rs 270 crore to help those impacted by the Covid-19 pandemic. This year when India was hit by the second wave, Mankind Pharma has allocated a total sum of Rs 140 crore, of which the major contribution has been for the families of deceased doctors, police officers, pharmacists, and other healthcare workers who have lost their lives fighting the pandemic.

  • Your Guide to Understanding 70Trades

    Your Guide to Understanding 70Trades

    Are you interested to know what 70Trades is? We’ve got the guide for you. 

    70Trades is a quick, easy-to-work-with, and intuitive trading platform. It has many strengths, allowing users access to a broad selection of tools to assist with making trades. The platform is criminally underrated and has a lot to offer any potential user, making it a good pick for just about any trader. But, if you don’t know how to use it, you won’t fully capitalise on the available resources. 

    With that being said, it’s a good idea to know what 70Trades can offer a user. We’ve put together a guide for anyone looking to get the most out of their time on the platform. It has been designed to give you a clear, concise understanding of what you’ll be working with. Let’s get right into it. 

    What is 70Trades? 

    If you’re a fan of online trading, then 70Trades is a wise investment for you to consider. It offers a lot of innovative, practical tools for trading, making the process straightforward. One of the biggest roadblocks to successful Forex trading is often a lack of resources and knowledge. Fortunately, 70Trades provides both and delivers a fully functional, powerful site with plenty of training to help new users. 

    The site provides you with a space to trade and learn how trading works at high levels. There are tutorials on using every part of the website, so there won’t be any confusion. 70Trades scam reports are rife, but these claims are unsubstantiated. The majority of user issues stem from a misunderstanding of how the site is meant to behave. 

    This is not a resource designed to make you rich quickly. Instead, it’s a comfortable trading platform to give you the tools for success. You have to learn how to use all of the site resources to your advantage. However, 70Trades is built to help facilitate this with expert training and a support team. 

    70Trades Pros and Cons

    There are some pros and cons to using the website. The platform has quite a few strengths, which makes it a good choice. It’s essential to look at both the pros and cons to working out whether it’s best for you. Here’s a look at a few of each option, so you know roughly what it is you’ll be getting into. 

    70Trades has an intuitive platform that is built for easy trades. With a lot of trading tools and resources at your disposal, too, you’ve got plenty of ways to experiment with what’s available. You’ve got access to CFD trading for another level of flexibility so that you can make even more trades. There’s a lot of valuable and sound assets to take advantage of. 

    The platform does have its share of weaknesses and things to consider as well. It’s not a standard trading platform, so it doesn’t have the same level of protection. This means that you have to think more carefully about what you do because you may not necessarily be backed in the same way as other platforms. But, if you’re prepared to take a look at what’s available, that might be a small price to pay.

    Account Options and Types

    There are a handful of different account types and options available to experience. When it comes to 70Trades, you’ve got a market maker for your broker type. It’s got a minimum deposit of $200, and it’s also a day trading account. Hopefully, that should give you all the resources that you need for success. 

    A full 70Trades review is helpful. It gives you an excellent opportunity to look at some of the different resources and options available. A full review of the site provides critical information about what you can expect whilst using the platform. This data and personal experiences will help you to know ahead of time if it’s right for you. 

    70Trades FAQ

    Q: How do you withdraw money? 

    A: Withdrawing the money that you make from the platform is not difficult. You have to make sure that you follow all of the specific instructions. The site will guide you towards making an easy withdrawal, so you don’t have to worry. Just remember that it may take time for your money to hit your bank account. 

    Q: Is 70Trades a Scam?

    A: There has been some concern amongst people who haven’t used the website to scam. This is not the case at all, and it is a widespread misconception based on a lack of understanding. The website functions and is a legitimate trading platform. The issue comes from a lack of user understanding and people not giving it enough of a try.

    Q: Is there a demo account? 

    A: Obviously, quite a few people would like to know if there is a demo account. There is a basic account, where you get full training and support, and you don’t have to make masses of investment. However, there is no demo account because there is a free account to get started with. You do have to make the minimum investment regardless of what kind of account you have. 

    A Legitimate Trading Option for the Budding Pro

    So, this is a legitimate and reasonable trading platform for people to use. The name derives from the fact that experts reckon you have to make about 70 trades before becoming a professional. You might think that this is a trading platform that doesn’t cater to everybody, but it does. There are multiple different types of accounts, ranging from beginner to professional.

    Everything here has been designed to give you the best possible experiences. It’s got a lot of potential and is something you should check out if you’re looking for an enjoyable experience. It is important to remember that this does not guarantee success, even with the support. Instead, it’s up to you to make sure that you get the best results and check for the best trades and learn ideal skills.

    Meta title: What is 70Trades? We’ve got the guide for you.
    Meta Description: Do you wish to know more about 70Trades and what can the broker offer you? We’ve put together a guide for those looking for an answer.