Category: Press Release

  • News18 HSM’s ‘Hindi Ke Samrat’ contest receives overwhelming response

    News18 HSM’s ‘Hindi Ke Samrat’ contest receives overwhelming response

    Mumbai: On the occasion of ‘Hindi Diwas’, News18 HSM network organised a unique and engaging activity. In an effort to promote a connect with Hindi, the network rolled out ‘Hindi Ke Samrat’ contest, which ran on News18 India, News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand & News18 Uttar Pradesh/Uttarakhand.

    The contest was widely promoted across not only the News18 HSM channels but also on social media and saw participation from almost 15,000 people. The campaign delivered close to three million impressions and had more than one million views and engagement – numbers that clearly stand testimony to the success of the campaign.

    Viewers who pre-registered for the activity with a simple missed call were short-listed and asked to complete Hindi muhawaras (proverbs). The chosen ones were then crowned ‘Hindi Ke Samrat’ and gratified.

    As the region’s leading HSM network, this viewer engagement campaign to promote the Hindi language is an integral part of our effort to bring content that is not only engaging but also has great socio-cultural relevance.

  • Ram Jethmalani memorial lecture series returns with second edition

    Ram Jethmalani memorial lecture series returns with second edition

    Mumbai: In a tribute to a legendary jurist and MP, Ram Jethmalani lecture series is back with its second edition and will be streamed LIVE on NewsX this Saturday from 5 p.m.

    The lecture series will address a pertinent issue this year which has recently found itself at the hotbed of Indian politics in 21st century. India’s Who’s and Who will share their take on whether ‘Disruption to parliamentary proceedings is an MP’s privilege and/or a facet of parliamentary democracy?’

    Vice president and Rajya Sabha chairman M. Venkaiah Naidu will be the guest of honour at the lecture series and will be joined by other esteemed panelists including union cabinet minister of law Kiren Rijiju, the attorney general for India KK Venugopal and solicitor general of India Tushar Mehta. Union cabinet minister for women & child welfare Smriti Irani, Lok Sabha MP Mahua Moitra, former solicitor general of India Gopal  Subramaniam, former solicitor general of India Ranjit Kumar, Tughlak editor S Gurumurthy and former Rajya Sabha MP Pavan Varma will also mark their presence at the memorial series and share their views on the topic.

    iTV Network founder Kartikeya Sharma said, “In tribute to one of India’s greatest jurists and MPs I can’t think of a more fitting subject that merits the focus of stakeholders in this panel of speakers. Democratic systems often lead to deadlock, but surely there is a way to bring back the poignancy of debate that Ram Jethmalani embodied at the bench, both in court and parliament. The object is to keep India forging ahead. I’m hoping that such efforts to recall whence we came will help us chart whither we go.”

    NewsX managing editor Rishabh Gulati said, “The people of India now have great expectations from those who are elected to serve. Parliament has become raucous often times as has the Indian media. We had the opportunity to get some of India’s most committed minds discuss the Indian media in the first edition of this memorial lecture series,  it’s a merit that so many stakeholders are willing to take on a vexatious topic like this.”

    Apart from the NewsX channel, the series will be aired on all our social media channels and major OTT platforms – Zee5, Dailyhunt, JioTV, Shemaroo, Mzaalo, Watcho, Flipkart, Paytm, Tatasky and MX Player.

  • Zee Biskope announces new season of ‘Kamariya Kare Hip Hop’

    Zee Biskope announces new season of ‘Kamariya Kare Hip Hop’

    Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited initiative “Kamariya Kare Hip Hop” on 18 September.

    Through this initiative, Zee Biskope seeks to enliven people and boost their spirits by letting go of all inhibitions and freely express themselves through dance while inviting others to join the fiesta. Taking this very thought forward, the channel celebrates Dance Day to bring everyone together in a shared moment of joy and happiness, said the channel.

    Encouraging viewers to rejoice in Bhojpuriyat with full gusto and revving up their spirits, “Kamariya Kare Hip Hop” returns after a successful first season that also received several industry awards and accolades at national & international levels.

    Kick-starting the “Kamariya Kare Hip Hop” contest, Zee Biskope developed an animation video with its 3D digital mascots Bhaiyaji & Gamchaji dancing to the jingle of the show. The duo will showcase simple Bhojpuriya steps in the most fun way! To participate, viewers would need to access the animation video on Zee Biskope’s Instagram reel section and record a remix with Bhaiyaji and Gamchaji. They must then share the video with #kamariyachallenge and tag as many friends as they can.

    Winners will be determined basis their video’s virality, that is, the number of likes, comments, shares, views, and friends that they have tagged on their remix video. There are exciting prizes to be won at the end of the campaign. The ultimate winner gets Rs one lakh and the first runner-up gets Rs 50,000 and the second runner-up gets Rs 25,000. But all is not lost for the participants. There are 15 Smartphones to be won as special appreciation! Adding to fanfare, Zee Biskope will showcase all the 18 winning videos on the channel.

    Speaking on the grand initiative, Zee Entertainment Enterprises Ltd (ZEEL) cluster head – East Samrat Ghosh said, “In these times of uncertainty, entertainment has turned out to be a huge sigh of relief. It has provided a window of expression for viewers to showcase and stage their passions and uplift their emotional spirits. Kamariya Karen Hip Hop, our specially curated engagement drive, is a unique endeavour to cater to these aspirations of our audience. Given the monumental response last year and the novelty brought forward in the second season, this is expected to drive exceptional engagement serving as a great opportunity for advertisers to connect with their audience especially the youth.”

    Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has been leading the game in differentiation by continually curating viewer experiences, beyond just movies. While exploring the popular remix feature on Facebook & Instagram with our animated and hyperlocal Bhaiyaji & Gamchaji will excite young viewers, the gratification of being featured on TV along with prizes in both cash & kind will motivate them to sample. It’s a unique way to engage with our viewers while capitalizing on the strengths of both the mediums. The aim is to establish Zee Biskope as a movie+ brand that brings category firsts on every occasion.”

    Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.

  • BIGG BOSS Telugu Season 5 returns on Star Maa

    BIGG BOSS Telugu Season 5 returns on Star Maa

    Mumbai: The fifth edition of ‘Bigg Boss Telugu’ has created quite a buzz ever since it premiered on Star Maa on 5 September. The official logo launch has reached over 16.2 million viewers on social media, and the promo launched with the theme – “Boredom ki cheppey goodbye, vachesindi #BiggBossTelugu Season 5!” (goody bye to boredom, Bigg Boss Telugu Season 5 is here!) has also garnered over 2.3 million views on YouTube.

    South Indian superstar Nagarjuna returns as a host for the reality show, which began with spectacular performances on Sunday. Several celebrities including Ravi, Shanmugh, and Dance Master Natraj have already entered the house.

    According to the channel, not just viewers, even brands had been awaiting the show’s launch for reaching audiences in key states of Andhra Pradesh and Telangana. This holds true for national and local advertisers looking to make inroads before the approaching festive season. Sponsors who have been part of ‘Bigg Boss’ in the past four seasons and have experienced the power of this platform first-hand are already on board. Currently, over 20 brands have signed up on the show, the channel said on Thursday.

    According to TTK Prestige, DGM-Marketing, Ankur Agarwal, ‘Bigg Boss Telugu’ has been one of the most spectacular shows past all seasons and has great brand engagement. The brand has signed up to jointly co-present the show. “The longevity of the show and its entertainment value is one of the most attractive propositions. As the show enters its fifth season, TTK Prestige is deliriously happy to partner with Star MAA and ‘Bigg Boss’ with an objective to widen deeper market penetration and come close to the audience in AP/TS market,” said Agarwal

    Another brand, Suvarnabhoomi Infra Developers too expressed delight in jointly co-presenting the show. “We are very soon launching new projects. With this association we intend to establish & unveil our new identity and brand ambassador. We are confident that this association will be extremely fruitful as there is high level of craze for the show which has been growing year on year,” said Suvarnabhoomi Infra Developers, managing director, Bollineni Sridhar.

    Healthy Cooking Oils, vice president, sales and marketing, P Chandra Shekhara Reddy said the brand is constantly looking for innovative ways to connect with our consumers. “We always aim to create new and effective marketing platforms that will engage our audiences. ‘Bigg Boss Telugu’ on STAR Maa is a show where participants engage in interesting activities, and we look forward to be in the Big Boss Kitchen this season,” he said.

    Elaborating on the collaboration, Oziva co-founder Aarti Gill said, “We see a very strong interest and affinity for clean, plant-based products in South India. With its ever-rising popularity and leadership position, we are sure that the Big Boss Telugu association will help us reach out to a wider audience and connect with them better.”

    Matrimony.com, GM-Marketing, Akhil Jain too highlighted, the massive audience connect that the show shares, which is why the brand has associated with it.

    TVS Motor Company, head –marketing (premium motorcycles), Meghashyam Dighole, said, “This association provides a great platform to build deep connections with the target audience through unique partnership and integration”.

    Local retail giant, RS Brothers Retail India P Ltd, director Suresh Seerna said, “’Bigg Boss’ is the biggest entertainment show & reaches to entire AP/T with a huge fan following. At South India Shopping Mall, we are very excited to be part of this season. We strongly believe that this valuable partnership will help us develop a stronger connection with our consumers. It is a perfect opportunity to further expand and consolidate our reach during this festive season.”

  • Shemaroo Entertainment brings Lalbaugcha Raja to devotees’ homes

    Shemaroo Entertainment brings Lalbaugcha Raja to devotees’ homes

    Mumbai: On the back of its successful, decade-long association with Lalbaugcha Raja, this year too Shemaroo Entertainment, India’s leading content powerhouse, has announced that the festivities and poojas at Lalbaugcha Raja would be telecasted live across Shemaroo’s online platforms including their own OTT ShemarooMe. The telecast would bring the “LIVE Darshan” of Lalbaugcha Raja to the homes of devotees. Shemaroo will also distribute the content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country as well as other online and DTH platforms.

    Consumers can download the ShemarooMe app to enjoy the feed of the LIVE Darshan and Maha Aarti of Lord Ganesha across screens whenever and wherever they are. Viewers can also access the telecast on Shemaroo’s subscriptions services on all DTH operators. It will also be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Simply give a missed call on 9983371222 to download the app to watch Live Darshan free without any additional cost.

    Consumers who wish to enjoy the LIVE Darshan on their TV sets will have to subscribe to the devotional service from their DTH operators. LIVE Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069) & D2H (Service No 1203). Shemaroo will also distribute the live feed via some selected mobile apps & websites to reach out to maximum audience.

    Shemaroo Entertainment, CEO, Hiren Gada said, “We are glad that this year again, we have associated with the Lalbaug Ganeshostav Mandal to bring the Lord’s blessings to consumers’ homes. With the pandemic restricting crowds and the requirement of social distancing, we hope that the live telecast will allow people who are unable to come personally to take Darshan online. We are glad that we could harness the power of technology to bring the Ganesh Utsav celebrations live from the most famous pandal to them.”

    Lalbaugcha Raja Sarvajanik Ganeshostav Mandal, secretary, Sudhir Salvi added, “Our association with Shemaroo goes back to over a decade. The tie-up enables millions of people to take Darshan of the Lord even if they are unable to visit. This year, with the pandemic, we need to be more careful and adhere to the social distancing norms and hence the Live darshan will enable millions of people who can’t visit Lalbaug to take bappa’s blessings. Shemaroo’s reach across platforms will let devotees enjoy the Live darshan of Lalbaugcha Raja in their own comfort & we are thankful to Shemaroo for this support.”

    Shemaroo also won the ‘Best LIVE Streaming’ award at vIDEA 2019 for Shemaroo Bhakti Facebook page for the above offering. There was a hiatus in 2020 due to the pandemic, and Lalbaugcha Raja returns this year.

    About Shemaroo Entertainment:

    Shemaroo Entertainment Ltd is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. 

    With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

    Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt. 

  • TRA ranks Zee News as the most trusted Hindi news channel in its latest report

    TRA ranks Zee News as the most trusted Hindi news channel in its latest report

    New Delhi : Independent agency TRA has ranked Zee News as the ‘Most Trusted Hindi News Brand’ in its latest ‘Brand Trust Report India Study 2020’.

    The agency conducts research across categories, and has evaluated the news channel on brand intelligence and data insights.

    “Based on the reviews of the consumers TRA announced Zee News as the most popular Hindi News Channel. Over the years, TRA has embarked on developing the right method to quantify brand trust, and based on the attributes of trust, positive intent, and relevant competence, it has awarded Zee News as the most trusted Hindi News Channel,” the channel said in a media statement on Wednesday.

    CEO & editor-in-chief Sudhir Chaudhary said, this award is a result of honest effort of the entire team of Zee News. “Reporting became especially more challenging in the harrowing pandemic times. The audience expected a more realistic overview of the scenario. Zee News has always taken leaps and bounds to provide a more realistic and authentic ground report every time. At this troublesome time, Zee News emerged as a winner and showcased the importance of unbiased and neutral news reporting.”

    According to Chaudhary, India has always trusted Zee News when it comes to the biggest stories. “Being one of the important pillars of the nation, media is expected to be analytical, critical, and neutral; The Most Trusted Hindi News Brand 2020 shows that Zee News has lived up to the expectations of the audience and exhibited true professionalism in its news reporting and analysis,” he added.

    It’s popular news show DNA also covers key news details and brings in-depth analysis to engage viewers.

    Zee News is one of the 14 channels that fall under the umbrella of Zee Media. “The biggest award for Zee News is the love of its viewers and their unending support, and with Most Trusted Hindi News Brand 2020 award in its list of laurels, it cements its position even stronger,” stated the channel in a statement.

  • Planning Finances Online? 5 Variables Involved in Investment Calculator

    Planning Finances Online? 5 Variables Involved in Investment Calculator

    Financial planning is not just about earning money but also about how you handle your money and allow it to grow for you. For those who are just getting started, the easiest way would be to start researching different investment tools such as investment calculator and schemes online. You will easily find everything you need to know about different plans and their returns in just a few clicks. 

    However, if you find the information very overwhelming then you can consult an investment advisor or portfolio manager to help you diversify your investments right from the beginning.

    A picture containing indoor, table

Description automatically generated

    Image Courtesy: Shutterstock

    Investing allows an individual to invest an amount that they are not currently in need of and earn good returns on their hard-earned money. The longer your money stays invested, the more wealth you generate from your investments. 

    Why Should You Be Investing?

    While investing is always a good habit, it helps to know what you are making your investments towards i.e., your goals. Be it saving for an international trip in the future, buying a car, renovating your home, or simply saving for your children, it is important to have a goal. Make it a habit to use an investment calculator before you start investing in any scheme and plan your finances to suit your short-term and long-term goals. 

    Another common goal that most individuals invest towards is saving taxes on their yearly income. At present, the old tax regime allows a deduction of up to Rs. 1,50,000 (total of all investments and payments present in this section) which includes saving in mutual funds, bonds, ULIPs, PPFs and even premium on your insurance policies. 

    With the help of an investment calculator, you can easily calculate your investments and save enough to claim tax deductions at the end of the financial year. 

    You can choose an investment calculator online to understand how much you need to start saving to achieve your goal in a stipulated timeframe, and what rate of returns you can expect on it. 

    5 Variables That You Need For An Investment Calculator Online

    Often people search ‘what is investment’ and ‘how to earn on your idle savings’, and if you have done it too then investing is the ideal option for you. If you are thinking about planning your finances and do not know where to begin then an investment calculator would be a good place to start. Here are the 5 variables that will play a major role in creating your financial plan:

    1.    Your initial amount of investment: Also known as the principal amount, this is the amount that determines how fast your investment can yield returns. If you have recently received a lump sum then you can distribute it in investment schemes accordingly. For salaried individuals, a monthly SIP plan is an ideal way to go.

    2.    Determine a duration for your investment: If you have emergency funds kept aside then you can opt for a longer investment duration or even government schemes where your money is locked in for a set period like Sovereign Gold Bonds, FDs, PPFs etc. However, if you may be in need of money a few years down the line then decide a duration for your investments accordingly and don’t lock your money for a fixed duration. 

    A picture containing graphical user interface

Description automatically generated

    Image Courtesy: Shutterstock

    3.    Rate of return on your investment: This differs based on the investment tool that you choose. The rate of return is usually higher for schemes that have a higher risk involved like equity mutual funds, stock market investments etc. You can also opt for lower risk-involving investments like debt funds, ULIPs, PPFs etc. To know how much your money can earn you have to estimate an average rate of return and feed it in the investment calculator online.

    4.    Desired amount: This is the sum you wish to achieve, to fulfil your goals or keep aside for your retirement. The longer your investment period is, the more desired amount can be expected from it. 

    5.    Top-up or additional investment: If you keep contributing to your investment on a yearly basis, or however often as allowed by your investment scheme, it will result in a higher amount of returns over time because your investment earns compounding interest. However, this is not a compulsory factor. 
    While you are calculating your return on investments, do not forget to factor in your tax liabilities for the financial year. If you are investing in non-tax saving schemes like equity funds, securities etc, then your returns will be taxable as well. One of the most effective ways for a salaried person to reduce tax liability is with the help of multiple sections under the 1961 Income Tax Act. 

    Most investment calculators have these fields, which provide an accurate estimate of your current investment and the desired amount based on how long you stay invested. Start your investment plan today, to reap benefits in the long run and enjoy a stress-free retirement.

  • Richard Branson Flies to Space with Sirisha Bandla

    Richard Branson Flies to Space with Sirisha Bandla

    There was a time when the idea of someone other than an astronaut flying to space seemed absurd.

    Now that dream has become a reality, with Virgin Galactic CEO and famous businessman Richard Branson flying to the edge of space on a rocket plane.

    Branson was joined on his flight by a select group of passengers, which includes an Indian-born woman by the name of Sirisha Bandla.

    Below is a detailed explanation of their trip, background on both Branson and Bandla, along with more information about the upcoming race for space tourism.

    Branson Flies to Space

    Richard Branson, who has long been a proponent of space travel and space tourism, took an exclusive flight to the edge of space. His rocket flew from New Mexico in the United States, spent roughly 30 minutes reaching the edge of the Earth’s atmosphere, spent some time up in space, and then flew back down.

    The entire journey was over in a little over an hour, which may have seemed anticlimactic to some. However, Branson and his group made history, as they were the first non-astronauts to fly into space. That is a feat no one can take away from them.

    When he spoke after the trip, Branson talked about how he had the time of his life. He said it was an experience he will never forget, and he hoped that his trip would show others that space travel can eventually become attainable to the masses.

    Jeff Bezos Joins Branson in Space Travel

    Amazon’s Jeff Bezos has also flown into space in recent weeks, as he took his own crew a little further beyond the earth’s atmosphere shortly after Branson made his famous journey. Bezos also spoke positively about his experience when he flew off from Texas in the United States.

    The two giants of business showed that space travel is now something that can be achieved by people who are not astronauts. While neither of their rockets were in space for more than a few minutes, the trips do show that going up to and beyond the Earth’s atmosphere is no longer a fantasy for the vast majority of people.

    When Bezos came down from his trip, he said he had just experienced the “best day ever.” The excitement in his voice was hard to miss, which shows that even the most successful people in the world can be impressed by experiences they previously thought were insurmountable.

    India Celebrates Sirisha Bandla

    A new era of space tourism has emerged with the trip taken by Branson and his crew to space. With them was an Indian-born woman, Sirisha Bandla, who is gaining a lot of recognition in her home country.

    Bandla became the second woman born in India to go to space, after Kalpana Chawla. The latter sadly passed away when the Columbia Space Shuttle crashed on its re-entry to earth back in 2003.

    Bandla has a high position within Virgin Galactic, which Branson owns. She works as the vice president of government affairs for the company. Bandla has been with the company since 2015, earning her way through the ranks with her business acumen and knowledge of space travel.

    When news of the trip broke, her grandfather gave an interview to Reuters, in which he spoke about her long standing love for space and traveling beyond our planet.

    Bandla was part of a five-man crew that took the journey into space with Branson on his rocket. The 33-year-old is an aeronautical engineer who was born in Andhra Pradesh, India. Her family eventually moved to Houston, Texas in the United States, where she went on to attend Purdue University and George Washington University.

    Richard Branson and Space

    Richard Branson is an English businessman who has spent his entire life hoping to travel to space. He always wanted to be an entrepreneur, with his business sense quickly taking him to the very top of his profession.

    Branson began his empire with Virgin Records, a music record label that went on to sign many great artists over the years. He then transitioned into packaged holidays and founded his Virgin Atlantic airline.
     
    The subsequent decades saw Branson try his hand at nearly every industry that caught his interest. Everything from telecom ventures to railways to space-related projects were on the agenda for the English billionaire.

    His Virgin Galactic space tourism company was founded in 2004, during a time when most people felt the idea of regular folks traveling to space was laughable. Branson always believed that his journey would end with him going into space, and now he hopes to bring down the costs of such trips for the masses.

    The Age of Space Tourism

    With Richard Branson, Jeff Bezos and others going into space, traveling beyond Earth is officially open for non-astronauts. Such trips are likely to cost a lot of money in the near future, but prices will go down eventually.

    Experts believe that within five or six years, space travel may be a feasible option for middle class and higher class people in affluent countries. Very rich people in Third World countries may be able to make such trips with regularity as well.

    If you have been dreaming of the day you would fly to space and see the Earth as a blue and green dot among a larger solar system, your dream could soon become a reality. The privilege of going to space may cost you a lot of money, but so do most great experiences in life.

  • SUN TV Network’s GEMINI TV and SURYA TV announce new content slate

    SUN TV Network’s GEMINI TV and SURYA TV announce new content slate

    Mumbai : SUN TV Network is going in for a content refresh with respect to their Telugu GEC Channel GEMINI TV and Malayalam GEC Channel SURYA TV from 23 August onwards.

    Some of the biggest stars from the regional film industry are going host and be part of these shows, the network said in a media statement.

    GEMINI TV

    As a part of its 26th year celebrations, Gemini TV, SUN TV Network’s Telugu GEC Channel is all set to broadcast ‘Evaru Meelo Koteeswarulu’ – Telugu version of the historic “Who Wants to be a Millionaire”, a show that was aired in 120 countries, elevated and changed the lives of many ordinary people. The show is set to launch on 23 August Monday-Thursday at 8.30 p.m and a special curtain raiser will air on 22 August at 8.30 p.m featuring Ram Charan as the special celebrity contestant.

    The show also has play along segment where the audience can participate and win about one lakh every day. Giving a sneak peek into the show, the network said, the host of ‘Evaru Meelo Koteeswarulu’ NTR is someone who has a perfect blend of mass and class and is acclaimed as most versatile tolly wood star by the telugus’.

    GEMINI TV also is set to broadcast the popular international culinary reality show ‘Master Chef India’ in Telugu. The show launches on 27 August every Friday and Saturday at 8.30 p.m. It will be hosted by popular female lead Tamanna Bhatia along with three of the top chefs in India namely Chalapathi Rao, Mahesh Padal and Sanjay Thumma. The show would have 24 home cooks competing and the winner gets the coveted trophy of Master Chef – India- Telugu and a cash prize worth 25 lakhs to begin their journey with respect to their food dream.
    The above two big ticket shows will complete the 8.30-9.30 p.m. Monday to Saturday non-fiction time band.

    Apart from this GEMINI TV will also be launching two new fiction shows namely Sundari, Monday-Saturday at 8pm and Kaviyaanjali, Monday-Saturday at 9.30pm. Sundari is the story of an ordinary girl’s extraordinary journey and how she triumphs against all odds to achieve her dream. Kaviyaanjali is the story of two girls who are inseparable and the twist that happens to their relationship post marriage as they get wedded into the same household.

    SURYA TV

    In its endeavour to provide wholesome entertainment to the Malayali audience SURYA TV, SUN TV Network’s Malayalam GEC Channel is also launching a host of fiction and non-fiction shows from 23 August onwards.

    ‘Anchinodu Inchodinchu’ – Malayalam version of the successful international format show “ARE YOU SMARTER THAN A 5th GRADER”.The show has been a success across 65 countries and is being presented for the first time in Malayalam Television. The show is set to launch on 23 August onwards Monday-Wednesday at 8.30 p.m.

    The host of ‘Anchinodu Inchodinchu’ Suresh Gopi is no stranger to the malayali audience. With his towering personality and majestic baritone, he has been an immensely popular star for decades. He will present the show in his own unique style and is certain to enthral and entertain the audiences in Kerala, said the network.

    A host of celebrities have come as contestants in this show namely Kunchacko Boban, Innocent, Aju Varghese, Rimi tomy apart from others who have qualified basis the call for entry and interview process. The show promises to be a fun filled entertainment led game show and one can win a maximum of one crore rupees.

    The show also has play along segment ‘Family Play Time’ where the audience needs to download the Sun NXT app select Malayalam as the language click on the show poster and participate when the show is going on. A cash prize of 30 lakh rupees could be won by the audience.

    Surya TV will also showcase another non-fiction show  ‘Aram + Aram = Kinnaram’. The show launches on 26 August every Thursday and Friday at 8.30 p.m. Hosted by popular female lead Shweta Menon, the show has popular TV personalities split into two teams and are pitted against one another. The two teams consisting on the popular TV stars in Malayalam will perform song, dance and skit routines to compete with one another and be judged as the winner of this mega entertaining reality show. Malayalam Film Star Dileep has been a special guest for this show.

    The above two big ticket shows will complete the 8.30-9.30 p.m. Monday to Friday non-fiction time band. Apart from this SURYA TV will also be launching three new fiction shows Monday to Saturday on 23 August. Kanyadhanam, at 7pm, Manasinakkare at 7.30pm and Kaana Kanmani at 8 p.m Kanyadhanam is the story of a duty bound father and his five daughters. The relentless struggle of the father who is a widower and how he manages to go above and beyond to keep his daughters safe and happy.
    Manasinakkare is the story of two girls who are inseparable and the twist that happens to their relationship post marriage as they get wedded into the same household.

    Kaana Kanmani is the story of a daughter yearning for her father’s love and affection as she has been neglected considering as an unlucky charm.

    A 360-degree marketing blitzkrieg is being implemented that consists of innovative OOH, road shows for audience engagement, print, radio, television and digital push to reach out to the audiences across all markets in the respective states.

    SUN TV Network has also planned a watch and win contest post the above launches where each week cash, gold and diamond are being planned to be given away as prizes.

  • News18 HSM Network highlights key issues through new campaigns

    News18 HSM Network highlights key issues through new campaigns

    Mumbai: In line with its aim of driving impact through journalism, the News18’s channels – News18 Madhya Pradesh / Chhattisgarh and News18 Rajasthan have announced two news campaigns – “Sabki Sehat, Sabse Zaroori” and “Paani ke Liye Parampara Bachao, respectively.

    “Paani Ke Liye Parampara Bachao” is a month-long campaign by News18 Rajasthan which calls attention to the problem of water scarcity and reminds people that the solution to this grave problem may be hidden in the past. As part of the campaign, the channel will urge people of the state to adopt several indigenous techniques for water conservation via this initiative.

    The campaign has already received support from all quarters including the state governor Kalraj Mishra, the union I&B Minister Anurag Thakur, the union MOS for Parliamentary Affairs, Arjun Meghwal, tate PHED minister Dr B.D Kalla and Jaipur Mayor Sheela Dhabai who came on-air in support of our cause, said the network in a media statement.

    “Sabski Sehat Sabse Zaroori” by News18 MadhyaPradesh / Chhattisgarh is another three to four weeks long campaign which aims to engage with key stakeholders to examine ways and means of strengthening the healthcare system of Madhya Pradesh & Chhattisgarh. The campaign will endeavour to highlight both the progress made as well as some gaps that remain in making quality healthcare available to all sections of society. It will also pick up the issue of the widespread prevalence of quacks in the state. This campaign has also been well received with the health minister of Madhya PradeshVishwas Sarang & the health minister Prabhu Ram coming out in support of the campaign.