ITV

Category: Press Release

  • Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Mumbai: Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming. A five-day-long celebration, Durga Puja is more than what meets the eye and Aaj Tak Bangla celebrated its first Durga Puja with the promise of bringing out untold stories from not just Bengal but also from the Bengali diaspora across the globe.

    The channel’s week-long coverage through the pujas included ground reports of theme pandals, heritage pujas that go back to hundreds of years, celebrity puja celebrations, stories on gastronomic delights, and much more.

    Aaj Tak Bangla’s puja reportage debut travelled all the way to USA and Germany, not only restricting itself to Bengal.

    However, the coverage was not just about festivities, Aaj Tak Bangla touched upon other important issues around the festival too. For instance, Aaj Tak cameras reached Malda to capture how a small puja organised by the locals of the area celebrates communal harmony. Both Hindus and Muslims participate in the puja and enjoy the festivities together. While they have never publicised their pujo ever before, Aaj Tak’s coverage of this small pujo in the outskirts of Kolkata brought out the true spirit of Durga Puja which is all about spreading peace and unity, due to which this unique puja is now popular in the state and is already setting an example for others to follow.

    Apart from all the above initiatives, the channel also saw intellectuals from various walks of life contributing opinion pieces to add to the highly engaging and impactful Puja Aaj Tak celebrated this year. The Aaj Tak Bangla’s Puja coverage was supported by Dollar, Assam Downtown University, and Adani Wilmar as its sponsors.

  • Republic Media Network, BeatO team up for diabetes awareness campaign

    Republic Media Network, BeatO team up for diabetes awareness campaign

    Mumbai: Republic Media Network and BeatO have come together to launch the social campaign called ‘India Beats Diabetes.’ The campaign focuses on showcasing facts about diabetes, breaking myths, and starting conversations with the masses to drive better health outcomes in the country.

    Through this campaign, BeatO aims at enabling people with diabetes and pre-diabetes to effectively control and reduce the severity of the condition, with the knowledge and expertise of top doctors and coaches from BeatO, said the statement.

    “The prevalence of diabetes in India is enormous. The general awareness of the condition in the country is low, which results in a significant effect on the number of complications that people experience,” stated Republic Media Network MD and editor-in-chief Arnab Goswami. “There is an urgency for a sustained conversation on this subject; creating awareness on diabetes and the necessary measures required to battle it. Republic stands tall with partners who dedicate themselves to a social cause.”

    “Gautam, Yash, and Kunal have a vision and they are here to revolutionise the path of access to healthcare for people across the nation, and we at Republic will support it in every possible way,” he further said.

    In India, more than 77 million adults live with diabetes. Researchers predict that this number will change to 134 million by 2045. High prevalence and the expected rise in lifestyle conditions call for an urgent need for all stakeholders to drive awareness of proper diabetes management and care.

    Research also estimates that 57 per cent of cases of diabetes remain undiagnosed. This is highly alarming, as the risk of complications increases when one avoids medication to control blood sugar regularly.

    At BeatO, our vision is to support every Indian family to beat diabetes. BeatO gives the power to prevent, control, and reverse diabetes into the hands of millions of Indians. We do this through our smartphone-connected glucometer and app that provides personalised insights and timely guidance by medical experts,” said BeatO co-founder and CEO Gautam Chopra. “This partnership with Republic will help us bring the same in-depth knowledge and expertise in diabetes care, control, and reversal (type 2 diabetes) to empower people across the country to manage the condition.”

    “At BeatO, we are working to alleviate the burden of chronic diseases to make sure India beats diabetes. Today when we face unprecedented challenges in the health sector, we at BeatO are taking diabetes management one step further and are now able to offer highly personalized care for type 2 Diabetes reversal – which addresses the root cause of diabetes- insulin resistance and carb intolerance,” added BeatO co-founder and COO Yash Sehgal.

  • 10 Ways Teens can Earn Money Online

    10 Ways Teens can Earn Money Online

    It doesn’t hurt to earn some extra moolah! Does it? As a teenager you probably receive a monthly allowance from your parents, but do you experience the burning desire to earn on your own, be your boss, feel that financial independence? We hear and feel you. Teenagers (most of them) like the fact that earning money at their age gives them a renewed sense of freedom because they get to buy whatever they like. Apart from that ground-breaking analysis (pun intended) studies have proven that teenagers who start working early on, are more aware of financial planning ( we can see you cringe at that word), have a better understanding of how to save a dime or two, and turn into more responsible, driven adults.

    If your head is spinning with questions like “so how do I start?”, “What can I do to earn some extra bucks”? “I don’t have any experience in this”, then don’t worry, we are here as a guiding light. 

    Make Most of The Technology

    With the internet dominating the core of our existence these days, it’s no secret that there are plenty of things you can do to start earning money online. Discussed below are the top 10 ways.

    1. Instagram Influencer: A favorite fad among teenagers is to follow an Instagram influencer, but did you know you could earn from becoming one too! All you need to do is to first pick a niche field like gaming, food, fashion, fitness to name a few. Create a business account on Instagram, and start sharing videos and content related to your passionate topic. The key here is to stay consistent with your updates, sharing valuable information so that people can connect with it. As your fan base gradually increase, you can earn by promoting some sponsored posts, brand promotion, or even use affiliation marketing. The options are limitless! Did we get you dreaming? Go ahead get started now.

    2. Blogging: As a teenager, blogging is not obsolete to you. The Internet thrives on content, and blogging and vlogging are great ways to encash on it. 
    Most of the company-run websites need a blogger and they are willing to pay well for a well-written piece. For a concrete direction, joining Uable – The Teenager Network, this site connects teenagers to the right mentors from the industry so that you get to experience real-world challenges and earn extra money.

    3. Become a Youtuber: Youtube is our go-to place for everything, and there are tons of people who are making handsome amounts by creating a youtube channel. We know you sure would have your favorite set of YouTubers yourself. If you are someone who is not camera-shy, then start your channel right away. You can share product reviews, put together some cool hacks, share some subject-related content, dance tutorials, there is so much that you can do here. YouTube will pay you based on the number of clicks, and the traffic that visits your channel.

    4. Become an Amazon Associate: You can earn a decent amount through affiliate marketing while blogging. This program is free to join, as an Amazon associate you share links of products on your website or blog, and when people click on the link and purchase the product from Amazon, you get paid a commission! Now isn’t that cool.

    5. Become an Entrepreneur: Got a brilliant start-up idea? Then Teenage Careers App – Uable provides you the launch pad by connecting you to the industry experts, funding your project, and extending support to accelerate your plan. 

    6. Become an Online Tutor: Have you always visioned yourself as a teacher? Then why don’t you start online tutoring classes? You can teach your favorite subject or even a language online to a bunch of people, and make a decent amount in return.

    7: Take Online Surveys: We know what you are thinking, it’s all scam! But that’s not the complete truth, there are legit sites that pay you for taking surveys, all it takes is to install their app, and few minutes of your time. Now, you may not get paid a lot for it, but it’s definitely easy money. 

    8: Promote Your Skill Online: There are some sites like Fiverr, that allow you to promote your skill to millions across the globe. You can join as a seller, and create your gigs! It could as simple as editing videos, to even offering to help other students with their project work. 

    9: Become a Graphic Designer: If you have a flair for art and are well versed in using software, then becoming a graphic designer can be worthwhile. As a graphic designer, you can render your services to designs websites, brochures, advertisements, marketing material, and so on and get paid. 

    10: Submit Reviews: Like to review the latest gadgets? Or a new movie? Or some fashion accessory? If we say you can get paid for doing it? Yes, it’s true, there are several sites online that allow you to review certain products before they are launched in the market to know the real consumer feedback. 

    Well, then good luck with try out the above ways, and yes you can thank us later!

  • Elegant Steel celebrates Durga Puja with ‘The Steel Within’ campaign

    Elegant Steel celebrates Durga Puja with ‘The Steel Within’ campaign

    Mumbai: As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja which pays homage to the goddess Durga, homegrown manufacturer of iron and steel products Elegant Steel has marked the occasion with the launch of its new film called ‘Narishakti– The Steel Within.’ 

    The film, conceptualised by FCB India, showcases how even as we celebrate the power of women for the nine days of Navratri, we disempower her for the rest of the year.

    Directed by Pritha Chakraborty, the TVC aims to highlight how our women are either cast as goddesses or objects of desire, but rarely is an attempt made to understand them for who they really are. The rousing film ends on the note “This pujo, we honour the steel within,” and is dedicated to all those women who were judged and whose mettle was tested to serve the popular narrative to keep women “in their place.”

    “This work is brave because many brands are aware of how social media tries to objectify and classify women, but nobody has spoken about it,” said FCB India creative chairperson Swati Bhattacharya. “Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     The film celebrates how even one woman freeing herself from the narrative, can inspire millions to break free, refuse to be cowed down and write their own story.

    “Our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger,” stated Elegant Steel chairperson Swati Agarwal.

  • News18 Gujarati unveils Navratri special programming lineup

    News18 Gujarati unveils Navratri special programming lineup

    Mumbai: True to its tradition of always coming up with innovative and quality programs during Navratri, this year News18 Gujarati has a bouquet of entertainment with a lineup of two special programmes for its viewers between 7-15 October.

    It is that time of the year, where people across India gear up for the biggest dance festival in the country. Be it children or adults, everyone’s busy planning costumes, learning new dance moves and ascertaining the latest Gujarati garba. News18 Gujarati’s “Garba ni Ramjhat” and “Non Stop Garba” would make sure that viewers not only get featured themselves on the channel but also they can dance to the tune of their favourite artists from the safety and comfort of their homes.

    In “Garba Ni Ramjhat,” viewers are told to share the videos of their favourite garba steps from their societies or houses which would be featured on News18 Gujarati during Navratri every day at 2:30 p.m. “Non Stop Garba” every day during Navratri at 10 p.m would enthrall the viewers with their favourite artists like Kirtidan Gadhavi, Osman Mir, Atul Purohit, Kinjal Dave, Jignesh Barot who would be performing their favourite garba.

  • Inox Leisure launches new four-screen multiplex in Guwahati

    Inox Leisure launches new four-screen multiplex in Guwahati

    Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced its entry in the city of Guwahati with the launch of a four-screen multiplex at Aurus Mall on GS Road. 

    Opening on the auspicious occasion of Durga Puja, the all-new Inox Insignia will offer an ultra-premium seven-star multiplex experience with its four exclusive auditoriums and a total of 183 recliner seats, said Inox in a statement.

    From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and Dolby Atmos surround sound, Inox aims to offer the slickest of luxury experiences at Insignia, it added.

    With one multiplex already operational at ABS Mall, Jorhat, Inox Insignia will be Inox’s second multiplex in the state of Assam and first in Guwahati.

    Inox Leisure Ltd regional director – East Amitava Guha Thakurta called Inox Insignia the “first-ever ultra-luxurious cinema experience in Guwahati,” which is set to introduce the “seven-star experience” to Inox guests. “We feel proud and delighted to open our first multiplex in the wonderful city of Guwahati during the auspicious Durga Puja festivities. We invite the cine-goers of Guwahati to visit us and experience an extraordinary movie-watching experience,” he added. 

    With this launch, Inox is now present in 70 cities with 156 multiplexes, 658 screens, and a total seating capacity of 1,48,829 across India.

  • News18 HSM network steps up to address key issues through special initiatives

    News18 HSM network steps up to address key issues through special initiatives

    Mumbai: News18 Network as India’s largest news network has always believed in raising and addressing issues that are affecting the people of the country and are often been overlooked. Staying true to its ethos, the network’s channels – News18 Bihar/Jharkhand and News18 Urdu announced two new campaigns on the birth anniversary of a great leader and a freedom fighter Mahatma Gandhi.

    ‘Saaf Safai Zaroori Hai Bhai,’ a month-long campaign by News18 Bihar/Jharkhand aims to achieve the vision of a clean Bihar, which is an integral part to fulfil Mahatma Gandhi’s dream of a clean and hygienic India, with its capital being the dirtiest city. The campaign will find areas suffering from lack of sanitation and cleanliness and will adopt various means to improve the quality of life of citizens by enhancing excess to basic sanitation facilities and evoke a sense of responsibility by asking people to join hands and actively participate in cleanliness activities to achieve the aim of making Bihar a ‘swachh’ state. 

    The campaign will have three elements:

    Mr Clean, a dedicated reporter who will travel across the length & breadth of the state to bring updates on hygiene status in every corner.

    Swachchta Helpline, a special number, which will enable viewers to share images of areas lacking proper sanitation and cleanliness.

    Appreciating ‘Swachata Ke Hero,’ who are doing stellar work in maintaining cleanliness and hygiene.

    ‘Aurton Ka Haq: Koi Shak?’ by News18 Urdu is another three-four week-long campaign with the goal to combat discrimination against women and ensure equal rights, safety, and overall respect for all. The campaign will look at stories and case studies from across the country including belts where the minority community is dominant. Debates and other special shows will also be included to highlight key women-related issues and finding means to address them. Eminent personalities like Janab Imran Hussain Sahab, Delhi cabinet minister- food & supply, election and environment & forest, social activist Tahira Hasan, singer Pragnya Wakhlu are coming out in support of the campaign.

  • Best Ways to Renovate your Homes on a Fixed Budget

    Best Ways to Renovate your Homes on a Fixed Budget

    Thinking to change the look of your home but stuck on a fixed budget? No worries. There are plenty of ways that you can change the look of your home without spending too much. It’s all about looking from a different perspective. 

    Change the flooring

    Yes, the flooring is something that is often ignored by homeowners but this can absolutely change the vibe of your home. The colour and material of the flooring can make a big difference in the overall vibe of the space. For example- hardwood floors can give you a warm and comforting feeling with their brown shade and earthy tones. On the other hand, marble flooring gives a more elegant and luxurious feel. 

    Flooring is a relatively budget-friendly way to change the look of your home rather than spending on an entire renovation. You can install new tiles or even get your old tiles painted and polished. For a specifically rich and earthy feel, you can try terracotta flooring to give a sense of serenity and keep floors cool all the time.

    Explore the best wall structure painting for your homes and renovate them now!

    Get some art on your ceiling

    Another way to look at your home! The ceilings are again underestimated as decor elements. However, they are always there playing their role subtly to enhance the charm of the space. You can use false ceilings to get a rich and modern look. Wooden and metallic textures are highly appreciated in contemporary times. They add structure and elegance to the space. 

    Apart from that, you can also get crown moulding that runs from your walls to the ceilings or just the ceilings. This is a small detailing that gives a finished look to your space. Install new lights in your ceilings to get a new vibe. Even a new hanging lamp can completely change the aura of the space. 

    Use wallpapers

    Wallpapers are the most trending options for a budget-friendly makeover. Whether you can opt to add wallpapers on all the walls or just use them for an accent wall, beautiful wallpapers are perfect to give a rich and creative look to your space. 

    Wallpapers come in a large variety of colours and patterns. Whether you want a rich, tropical effect or a simple, abstract effect- you get a good number of options. You can also try ethnic wall prints and beautiful floral patterns. This wall renovation can easily fit your budget and give you walls to gaze at all day.

    Modern stencil wall arts

    Stencil wall arts are another excellent way to enhance the look of your walls in less time and less budget. Again you get a lot of options in colours and designs. They are just like wallpapers but much more versatile and less risky as well. You can use stencils on just a portion of the wall to highlight a little corner or you can use them to give an excellent wallpaper effect as well.

    The best thing about stencil art is the ease of application. It can be done easily by professionals but a light task can also be a fun, family activity. 

    Explore Dulux cool roof paint price India to get rooftops that protect you in all seasons.

    Best practices to avoid over-expenses

    While you go for new walls or ceiling treatments, you must also be careful of some simple practices to avoid over-expenses as follows-

    1. Waterproofing your walls before and after the painting is very important. Without waterproofing, the structure and beauty of your walls will be prone to risk due to cracks and seepage.

    2. Get a proper roof treatment to avoid seepage due to rain. Proper waterproofing techniques can ensure that your roof remains strong to face the harsh sun as well as heavy rains.

    3. While painting and any renovation task, make sure that you inspect and clean your space well. Cleaning ensures that any bacteria and fungal growths are removed. Also, you can check and repair any wall and floor damages on time.

    4. Get colour consultation to get the right choice of colours. This step is often underestimated but colours play the most important role in home decor and without expert advice, there is always a risk of making a blunder that you will regret later on.

  • Winners announced at Promax India Awards 2021

    Winners announced at Promax India Awards 2021

    Mumbai: The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honour the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.

    This year, Promax India Awards 2021 saw a record number of entries at ‘Art of Pivot’: Promax India Virtual 2021 Conference & Awards showcasing the power of collaboration and participation, despite being held virtually. It is perhaps the strongest indicator of how audiences go through the content, innovate with the best tools and best practices available.

    The event witnessed as many as 85 winners being announced across the categories of Gold (44) and Silver (41) respectively. The leading brands who were a cut above the rest and were awarded included Star and Disney India, Zee Entertainment Enterprises, Amazon Prime, Viacom18 Media, Shemaroo Entertainment, Sony Pictures Networks India, India Today Group amongst others.

    “Despite the challenging period, it’s encouraging to witness genuine recognition for work churned out by the Sony Pictures Networks India team during this time. The Promax Awards are a testament to the dedication and efforts of the creative fraternity. Our heartiest congratulations to our peers within the Media and Entertainment industry who’ve been honoured for producing stellar work that constantly pushes creative boundaries,“ said Sony Pictures Networks India CMO Tushar Shah.

    India Today Group group CMO Vivek Malhotra stated, “We’re glad to have been able to craft a perfect campaign in the midst of the challenging pandemic – turned out to be a potent mix of flawless production, art deco styling, and sharp topicality. We’re happy that they are as recognised for creative quality as they have proven themselves for impact.”

    The three-day event was filled with prominent global speakers sharing their perspectives and insights on the challenges faced in the industry and to how to stay ahead of the game by adapting to the new normal. It was packaged and presented extremely well by renowned TV personality, Cyrus Broacha, and chaired by Amazon Prime Video head of India originals Aparna Purohit.

    Delighted on winning eight awards at the Promax 2021 awards, Shemaroo Entertainment Ltd COO Kranti Gada said, “This is a very proud and exciting moment for all of us at Shemaroo.”

    Adding to that, Operations & Delivery head – OAP Mahesh S Newalkar said, “We are truly overjoyed and humbled. Winning the awards has solidified our conviction to do better in the future. The foundation of excellence is built upon a solid team with a focused pursuit. This moment of celebration is a result of the relentless work by Team Shemaroo which worked despite the tough times of COVID and came up with breakthrough campaigns. It’s a collaborative outcome of the entire team’s creativity, diligence, and teamwork.”

    ‘We are ecstatic and honoured with the multiple wins at the prestigious Promax India Awards. The accolades received are a tribute to the creativity, passion, and talent that our teams exemplify. This win reiterates Star & Disney India’s continued focus on doing category-defining work that inspires, impacts, and moves audiences at scale,” said Star & Disney India network brand and creative head Minakshi Achan.

    Going beyond what is expected, the Promax India Awards celebrated the best of the best of brand-defining campaigns that ignite viewers into fans, engaging audiences through every screen, and driving bottom-line results for the largest media companies from India.

    Amazon Prime Video head creative marketing Tamagna Ghosh said, “The last one year has been challenging for us. But I am really glad that the team has put up a great show this time at Promax even under challenging circumstances.”

    Supporting the Promax brands, Strategy and Operations digital and broadcast president Vivek Srivastava said, “Promax India Awards stands as a hallmark of true excellence and our wins testify our prowess in terms of creative storytelling and craft. The fact that all of this work was created under the constraints of lockdown-induced challenges, makes this victory even more delightful. I congratulate all the teammates for recognition of their remarkable performance.”

    A list of the winners of Promax India Awards 2021 can be downloaded from the link: https://bit.ly/2XUfHRz

  • News State Uttarakhand concludes ’21 Ka Uttarakhand’ conclave

    News State Uttarakhand concludes ’21 Ka Uttarakhand’ conclave

    Mumbai: ’21 Ka Uttarakhand,’ a conclave specially carved to discuss the development of the state, witnessed the most desirable lineup of participants that News State Uttarakhand is known for in its events including the heavyweights from the top political parties. The format was a strategic and was considered a mix of top personalities being grilled in one-on-one sessions by the top News State anchors.

    While the political giants took critical remarks on one another, sessions with leaders such as of the chief minister of the state, Rajya Sabha MP and BJP’s national media in-charge, Uttarakhand’s education minister, women’s empowerment and child development minister, BJP state president and Congress state president, saw high-pitched & heated discussions.

    The show began with a question-and-answer session with the Rajya Sabha MP, BJP’s national media in-charge and chief spokesperson Anil Baluni. He has emerged as the most powerful voice of Devbhoomi in Delhi. He gave insights about the upcoming projects that will take place for the improvement of the Uttarakhand state. 

    In a special session of the conclave, education minister Arvind Pandey and women’s empowerment and child development minister Rekha Arya addressed the audience simultaneously.  

    As the Uttarakhand assembly elections are close and will held early next year, there was a lot of political clashes at the event. A heated debate between the BJP state president Madan Kaushik and Congress state president Ganesh Godiyal took place on many serious issues.

    The final session conducted by renowned TV journalist & the face of the network Deepak Chaurasia with chief minister of the state Pushkar Singh Dhami was surely the highlight of the event. 

    The News State Uttarakhand Conclave was successful in every way as the public was able to closely understand the changes happening with respect to the economic, social, business, and political spheres in Uttarakhand.