ITV

Category: Press Release

  • News18 Lokmat launches #SaveJetty campaign

    News18 Lokmat launches #SaveJetty campaign

    Mumbai: News18 Network has always been at forefront of highlighting key issues that echo the voice of the common man and engage all the necessary stakeholders to encourage development and progress.

    Continuing this commitment to spearheading issues of the common man and bringing it to the notice of the policy makers, News18 Lokmat has launched special campaign #SaveJetty.

    Maharashtra boast of around 720 kms of coastline, which is fourth highest in India and this coastline plays the role of catalyst for the development of the people who lives around this coastline. However, although being such an important factor, it has been overlooked by government for long time. 

    News18 Lokmat has launched a campaign #SaveJetty to highlight the issues related to jetty at various places in Maharashtra and the people associated with it.

    News18 Lokmat highlighted the issues which are faced by local residents and fisherman and shown the current state in which jetties are operating. News18 Lokmat went to various jetties like Ratnagiri, Sindhudurg, Dabhol, Uttambar, Kelshi, Burundi, Malvan, Vengurla and showcase how they are been mismanaged and are in complete disarray. 

    News18 Lokmat also showcased the plight of fisherman where four and half lakh metric tonnes of fishes are caught along the coastline of Maharashtra and it generates revenue of Rs 6,900 crore for the state, still it is being overlooked by government.

    News18 Lokmat also highlighted how tourists are getting impacted by the poor state of jetties.

    The campaign’s voice grew support and appreciation from member of legislative council-Maharashtra Jayant Patil, Anola Fisherman Association president Vijay Thatu, member of panchayat Jyoti Kudu, Vasai.

    Maritime Board and government has promised to act towards the development of jetties as the echoes of this campaign reaches the corridors of the government.

  • News18 Tamil Nadu announces first edition of Kartal Awards

    News18 Tamil Nadu announces first edition of Kartal Awards

    Mumbai: News18 Tamil Nadu has announced the first edition of its flagship initiative the ‘Katral Awards 2021’.

    Katral meaning ‘learning’ in Tamil, and is an Awards platform to recognise achievement and excellence in the field of education. The awards will also serve to further project Tamil Nadu as a premier educational destination. “We take the pride in honouring the educational institutions, educationalists and scholars for their excellence and achievement,” said the channel in a statement.

    According to the channel, the awards adhere to a transparent and robust selection procedure that includes the News18 Editorial Board drawing up a list of nominees, further leading to the final selection of winners by a Jury comprising a select group of distinguished experts.

    The award distinguishes itself by celebrating not only exemplary individuals and their achievements but also the ideas that have inspired the state and impacted our lives, it added further.

  • News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    Mumbai: News18 Uttar Pradesh/ Uttarakhand has revamped its studios, introduced new GFX, refreshed packaging of all shows as it gears up for the coverage of the upcoming Uttar Pradesh Assembly elections next year.

    The channel has donned a new premium look and fresh style of presentation under managing editor Amish Devgan. It will also expand its political coverage by launching new properties around elections.

    According to the statement shared by the network, the new studio to be used for news presentation, interviews, debates and discussions will have multiple set options along with stylised shooting angles, advance lighting, and a state of the art LED display wall for animations, graphics and multiple guest interaction windows as well as a touch screen to give a user driven experience and go into deeper analysis.

    It has also planned special programming for the upcoming UP assembly elections, and will not only host politicians from across the spectrum but will also have elaborate ground reporting through its vast reporters’ network. The channel has planned a new show – ‘Voter Ganga Kinare Wala’ that will cover upwards of 100 assembly seats situated along Ganga from Haridwar to Ballia. Another show that is already on air is ‘Chunavi Road Show’ that will cover 403 assembly seats in Uttar Pradesh.

    News18 Network, Hindi News CEO Karan Abhishek Singh said, “In terms of our bouquet of regional Hindi news channel, News18 Uttar Pradesh/Uttarakhand is undoubtedly one of our critical products since it serves the most populous state of the country. Our endeavour with this change is to break the mould of how news has so far been served in the region and bring a world class viewing experience both in terms of content and the channel’s packaging to the audiences in the region especially given that both UP and Uttarakhand are heading into elections. We are confident that the channel with be very well received in its news avatar which will further reinforce the channel’s position as a thought leader in the state.”

    News18 Uttar Pradesh/Uttarakhand, Madhya Pradesh/Chhattisgarh, & Rajasthan managing editor Amish Devgan said, “We have always looked at News18 Uttar Pradesh/ Uttarakhand as the channel that sets the agenda for our competition to follow. It is with this thought process only that we have undertaken the re-packaging of the channel especially now as we head into the biggest ever state elections of this country. We will bring to our viewers the most advanced viewer experience in the region. Our viewers have always trusted us and depended on us and this change will only further strengthen our relationship with our viewers.” 

  • Taproot Dentsu’s new ad for GM Fabrics is all about the ‘Fabric of Home’

    Taproot Dentsu’s new ad for GM Fabrics is all about the ‘Fabric of Home’

    Mumbai: Highlighting what makes a space feel like home, Taproot Dentsu – a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.

    The campaign – comprising four TVCs, taps into various moments created at home and the sweet, playful relationships that exist within them.  

    “Our objective of getting into communication with the help of the strategic team at Taproot Dentsu was very clear – to imprint GM on people’s minds and hearts before we occupy a place in their homes,” said GM Fabrics MD Gurvinder Singh.”The campaign has beautifully brought out relationships that exist at home and has infused it seamlessly with GM giving it a richer and more deeper connection with the product and brand.”

    Talking about the inspiration behind the ad, Taproot Dentsu senior creative director Purva Ummat added, “We felt it was important to let people get familiar with the brand GM Fabrics and thus, came up with this sweet device of expanding GM to mean the many wonderful and joyous moments that home represents. Each film in this campaign revolves around one such moment.”

  • News State Uttarakhand concludes ‘Yuva Uttarakhand, Yuva Ummeed’ conclave

    News State Uttarakhand concludes ‘Yuva Uttarakhand, Yuva Ummeed’ conclave

    Mumbai: The towering high political fever has gripped the political state like never before. To assess the situation in the state a grand conclave was organised by News State Uttarakhand in Haridwar, where the channel attracted unprecedented applause from both the participants and the delegates for the scale of implementation and the level of participation. 

    Super-charged involvement from across the spectrum, along with News State anchors grilling the top political leaders in various sessions was almost like a feast for the avid political audience.

    To gratify the audience with top quality content, all political head honchos were present at the event that include, ex-CM of Uttarakhand Harish Rawat, AAP vice president Amit Joshi, BJP national vice president BJYM Neha Joshi, and Uttarakhand Congress spokesperson Garima Dasauni, BJP MLA Munna Singh Chauhan, Congress MLA Qazi Nizamuddin, AAP Uttarakhand in-charge Dinesh Mohania, BJP state president Madan Kaushik, Congress state president Ganesh Godiyal, Uttarakhand AAP president Bhupesh Upadhyay and AAP CM candidate colonel Ajay Kothiyal

    The event commenced on a one-to-one session with Harish Rawat. Congress veteran affirmed that a change in the power of the state will take place in 2022 as the party will get back on its toes forming a government with a majority in Uttarakhand.

    The ‘Yuva Uttarakhand, Yuva Ummeed’ conclave by News State Uttarakhand was not only a platform for the renowned leaders to express their viewpoints but also a stage for the common people as well as for the journalists who were present at the event to share their opinion with liberty.

    The show concluded with the session of colonel Ajay Kothiyal, who is the CM candidate from Aam Aadmi Party in Uttarakhand. Colonel Kothiyal shared his views and roadmap for the betterment of Uttarakhand outlining the party’s political agenda that may define the results of the state elections awaited for early next year.

    News State Uttarakhand Uttar Pradesh believes in putting forth the issues related to the public in an impartial manner and the same picture was seen in its special conclave ‘Yuva Uttarakhand, Yuva Ummeed.’ News State boldly raised the queries of the public in the form of questions before the veterans and tried to bring every answer in front of the public.

  • Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Mumbai: The most comprehensive Durga Puja coverage of recent times by Zee 24 Ghanta with the right blend of news, fresh content & integrations.

    Amidst the challenging times, Zee 24 Ghanta – the most trusted news channel of East, curated a special lineup for the Durga Puja celebrations urging viewers to celebrate responsibly, attracted the attention of millions along with associations with a bouquet of brands from all over the country. 

    Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the epic festival with a lineup consisting of ten exclusive shows telecasting Puja-related content for over 45 days totalling over three thousand minutes of fresh content. Participating brands were – Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari, and Kinnova.

    This epic coverage saw various successful brand integrations. Spices from Sunrise Spices were displayed & used to cook the delicacies on the show “Pujor Ranna Banna.” In that show, celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion. A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Sri Atin Basak on a Tata Pravesh door.

    Moreover, special prizes were given out by Shyam Steel (district Pujas) & Tata Pravesh (one puja in the city, district & apartment) in association with Zee 24 Ghanta. 

    “Durga Puja is the biggest festival in the region & the kind of acceptance & response we have received from the viewers & other stakeholders is stupendous, the kind of content that our team has designed & executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook & corner of the state,” said Zee 24 Ghanta CEO Shri Purushottam Vaishnava.

    “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations & integrations,” stated Zee Media Corp Ltd CRO Manoj Jagyasi. “Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader.”

  • Zensciences appoints Artthi Ponnuswamy as VP, brand solutions

    Zensciences appoints Artthi Ponnuswamy as VP, brand solutions

    Mumbai: Brand and digital marketing consultancy Zensciences has announced the appointment of Artthi Ponnuswamy as vice president of brand solutions. 

    Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was head – brand strategy. Prior to that, she has been associated with organisations like AC Nielsen, McCann Worldwide, and DDB Mudra.

    “Artthi joins us at a crucial stage in our growth journey. With organisations continuing to navigate through the evolving normal, her expertise will help us drive transformational strategy across our client portfolio, and strengthen our purpose of adding business context to creative outcomes. Looking forward to this next chapter with her onboard,” said Zensciences co-founder & partner Rahul Koul.

    With almost two decades of extensive multi-industry experience, Ponnuswamy has strong brand, marketing and communication expertise, the agency said. At Zensciences, she will be responsible for leading and developing strategic and creative-led brand solutions that drive growth across clients.

    Discussing her new role at Zensciences, Ponnuswamy said, “I am extremely happy to join an ‘un-agency’ which is growing at such a rapid pace. Zensciences is one of the few agencies which has consulting, brand and technology as its three pillars of offerings – all core to the success of any brand. The opportunities here are plenty and I’m looking forward to making a difference to some of the brands that Zensciences is handling and the organisation, at large.”

  • Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Dream11’s new campaign for T20 World Cup urges fans to #DreamBig

    Mumbai: Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan.

    The brand has launched the campaign with the return of the T20 showpiece where passions run high and some players realise life-long dreams, not just theirs but also of their family, coaches, and teammates.  

    “Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue,” said Dream11 chief marketing officer Vikrant Mudaliar.

    “#DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users,” he added.

    The first film featuring Rohit Sharma leans on the origins of the cricketer’s ‘45’ numbered jersey, which, as we learn, is a lucky charm bestowed upon him by his mother.

    The second film with Rishabh Pant showcases the classic sports hero worship story of idolising a star and eventually rubbing shoulders with him on the same pedestal, the hero, in this case, being MS Dhoni, who was Pant’s idol and inspiration, well before anyone knew about the budding player or his talent.

    Hardik Pandya’s film portrays a story of humble beginnings. Pandya knew his chances were bleak but his sheer drive enabled him to Dream Big and achieve stardom from a near-impossible position.

    The fourth film on Jasprit Bumrah’s journey showcases the results of channeling raw talent and watching the results unfold. Long before breaking records for India, the young lad was infamous for breaking many objects in his house and locality.

    The fifth film featuring Shikhar Dhawan throws light on how elite sports is not about equals or competing at a level playing field.

    The campaign films are now live across multiple platforms including TV and digital.

    As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 will provide opportunities to millions of Indians to put their cricket knowledge and skills to test, and engage closely with the matches, said the brand.

    The T20 tournament features the world’s top-16 teams including India, England, Australia, West Indies, South Africa, Sri Lanka, New Zealand, Pakistan, and Bangladesh among others.

  • Smartphone industry to clock more than 50% revenue in festive quarter, led by 5G handsets: Report

    Smartphone industry to clock more than 50% revenue in festive quarter, led by 5G handsets: Report

    Mumbai: With the ongoing festive season, the sales of smartphones have significantly jumped, with more and more discounts available on e-commerce platforms. The smartphone industry in India is expected to earn more than half of its sales during the festive quarter, with approximately 49.9 million sets worth Rs 1,252 billion projected to be sold during the October-December 2021 quarter, according to a combined analysis by Techarc & mScanlt tech. The quarter’s sales contribution by revenue and volume is estimated to be 56 per cent and 32 per cent, respectively, as per insights revealed by the ‘Smartphone Festive Season Insights’ study.

    The e-commerce platforms have become a trusted source for customers to acquire gadgets, and online sales are increasing in the mid and premium categories this season. The revenue contributions will be led by premium range (Rs 25,000-50,000) of mobiles contributing 51.7 per cent of the total revenues during the festive quarter, while mid-segment (Rs 12,000-25,000) will drive the contributions by volume sales with 42.1 per cent smartphones selling in this segment, reveals the analysis. This is a departure from past years when the basic segment drove most of the online sales.

    “Bringing up the unique insights, the upsurge in the sale of smartphones reflects the growing Indian economy in the post-pandemic era,” said mFilterIt co-founder & director Amit Relan. “Smartphones worth Rs 1252 billion are projected to be sold online in this quarter and this is an improvement from what the scenario was last year. mScanIt delivers unique proposition, helping online brands to get a holistic view of the online channels, be it marketplaces, or individual sites.” 

    According to multiple surveys, consumer purchasing habits in India have significantly improved and increased after the pandemic. The study by the new age technology market research firm, techarc is unique to the industry with mScanIt tech incorporated into this analysis. mScanIt, powered by mFilterIt is a state-of-the-art digital platform that provides an in-depth and focused understanding and insights into what happens online.

    “With the talks around 5G network launching in India, the consumer buying preferences have considerably shifted to the 5G smartphones lately,” said Techarc founder Faisal Kawoosa. “Currently, Amazon and Flipkart, the two largest online marketplaces, both offer more than 50 5G smartphone models and Samsung remains at the top followed by Realme and Xiaomi, with the maximum number of 5G smartphones in all the price segments.”

  • Here’s How to Pick the Best Child Education Plan for Your Young Ones

    Here’s How to Pick the Best Child Education Plan for Your Young Ones

    Every child deserves quality education. Not only does it open up lucrative avenues for their future, but it also helps in developing their personality. However, providing quality education to your children can be quite expensive. This is why, parents who have big ambitions for their young ones take early steps to cater to these expenses. 

    While there are various ways to save up for your child’s education, buying one of the best child education plans has proven to be the most effective. Child education plans allow systematic and disciplined, goal-based investments that offer returns in a time-effective manner. 

    But choosing the best child education plan can be tricky. You need to opt for a plan that not only acts as a savings plan and investment plan, but also offers coverage to your child in case of your untimely demise. In addition to this, there are a few other things that you need to keep in mind to make sure you’re getting your hands on the best child education plan. Let’s take a look at few of these factors. 

    1. Look for a Plan that Offers Premium Waiver Benefits 

    The best child education plans come with a premium waiver benefit. This means that in case of the untimely demise of a policy holder, the insurer would waive off the future premiums and continue to provide coverage till maturity. This feature is essential as it helps keep financial stress at bay and allows children to follow their educational dreams despite an unfortunate incident. 

    2. Choose a Plan That Offers Flexibility of Term 

    Even the best child education plan would not be able to be of much use if it doesn’t offer the required financial help in time. This is why, you should opt for an education plan that offers flexibility to choose the term. This way you can plan the term of your policy according to the educational goals of your child and get the required amount exactly when you need it. 

    3. Various Payout Options

    When purchasing a child education plan, you can select between an endowment and a money-back option. Let’s take a closer look at these alternatives.

    ● Money Back Option – With the money-back option, you will get guaranteed payments in the form of a percentage of sum assured at regular intervals to meet your child’s educational requirements. You will get an assured maturity amount at the time of maturity, which you may utilise to fund your child’s further education expenses.

    ● Endowment Option – In contrast, with an endowment plan, you will get a guaranteed lump-sum payment at maturity. This sum can be used to cover greater expenditures such as overseas education.

    You should opt for an education plan that lets you choose between these alternatives, giving you the flexibility to invest as per your risk appetite. 

    4. Go for a Reliable Insurance Provider

    When you’re looking for one of the best child education plans to secure your young one’s future, you must choose a reliable insurance provider. You should consider a trusted name in the industry with an impressive claim settlement ratio. Choosing such an insurance provider ensures that your valid claims are settled in a hassle-free manner and you, or your nominees don’t need to go through any hassles in getting your rightful claims. 

    Wrapping Up

    Every parent has a dream of providing the best education to their child. But sometimes because of a lack of a proper savings plan these dreams stay unfulfilled. So, having a savings plan in hand can help your child succeed in chasing their dreams. You should do a proper study of the available plans to select the best savings plan in the market. Getting the best child education plan enables you to live your dream of providing your child with quality education and allows your young ones to live to their fullest potential.