ITV

Category: Press Release

  • News18 India’s special campaign urges people to get fully vaccinated

    News18 India’s special campaign urges people to get fully vaccinated

    Mumbai: As India speculates the probability of a third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 India has launched a special campaign – ‘Vaccine Se Rukegi Teesri Lahar.’ Starting from 3 January, the campaign involves medical practitioners and expert panelists to discuss key interventions that can be taken at both the policy and individual level. 

    The increase in cases in the last few days and the spread of the new variant Omicron is a sign that the country’s vaccination drive needs further reinforcement. Through the campaign, the channel urges its viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. 

    The channel will also highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period. This will help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

    Being the country’s leading Hindi news channel, News18 India has been raising pertinent issues impacting the citizens. India will start giving booster shots to health and frontline workers including those above 60 years of age from next week. Meanwhile, vaccinations for children between 15 to 18 years have already begun. 

    News18 India, through an innovative approach to raising awareness, has garnered unflinching support from viewers in its previous campaigns. The channel aims to further its efforts through regular engagement and high-quality relevant content across various subjects.

  • Zee Biskope announces programming lineup for New Year

    Zee Biskope announces programming lineup for New Year

    Mumbai: Known for being the viewers’ first choice in Bhojpuri entertainment, Zee Biskope continues its unstoppable entertainment journey and welcomes the New Year with a slew of new blockbusters, world television premiers and film festivals especially curated to bring non-stop Bhojpuriya entertainment to the viewers throughout the month of January.

    Starting the new year with superstar Pawan Singh’s birthday on 5 January, Makar Sakranti on 14 January, the special lineup of films will continue till Republic Day. Going forward the quarter will also see original non-fiction and award IPs keeping the viewers hooked fair & square throughout.

    As an ode to the ardent Pawan Singh fans, the channel will showcase some of his biggest blockbusters on 5 January marking the birthday celebration of Bhojpuri power star and youth icon Pawan Singh throughout the day. The film marathon will include big titles such as “Tere Jaisa Yaar Kahan,” “Challenge,” “Mera Watan,” “Maa Tujhe Salam,” and “Pawan Raja.”

    Continuing with the festivities, next in the line is Makar Sakranti, a festival that holds immense value in the Bihar, Jharkhand and Purvanchal region. Marking the festival of love and hope, Zee Biskope brings a five-day film festival ‘Pyaar Ki Patang’ between 10-14 January. The festival will wrap up with the world television premiere of “Babul” starring Awdhesh Mishra and Neelam Giri with a storyline that is a complete family entertainer. All the films will be premiered under the primetime band at 6 p.m.

    The festivities will be followed by the biggest celebration of the month, Republic Day. The channel rejoices the day by saluting the brave hearts of Mother India– the veer Bhojpuriya jawans who uphold the nation and its sanctity as a republic. The audience can indulge in the day-long patriotic ride with the biggest superstars’ biggest films like “Dabang Sarkar,” “Border,” and “Commando Arjun.” 

    To top it up many folds, the channel brings a world television premiere of superhit film “Diler” that features superstar Nirahua and Akshara Singh in Jila Top band at 6 p.m rejoicing the day on a perfect note.

    That’s only for January. Going ahead, February will see a Valentine’s Day celebration with the world television premiere of “Balamji Love You” featuring Bhojiwood’s heartthrob, the hyperbolic romantic hero Khesari Lal Yadav with his leading ladies Kajal Raghwani and Akshara Singh. The blockbuster will be featured on 14 February at 6 p.m. The brand will also launch its V-Day special viewer engagement drive. If you think that’s the entertainment story for the quarter, you’re up for a surprise. Zee Biskope will bring to its viewers an original non-fiction and even the ever-popular international Bhojpuri Film Awards. All within March 2022. The channel will definitely grab viewer eyeballs with such a strong and clutter-breaking package including WTPs, film festivals, originals, award IPs and engagement drives.

    “We have always believed in entertaining our viewers as per their content preferences. This premise of curation extends to our esteemed partners as well,” said  ZEEL chief cluster officer – East Samrat Ghosh. “Brands now look forward to establishing strong value proposition for acceptance and through the curated innovative offerings, Zee Biskope creates opportunities for customized solutions for brands to help them establish their value parameters sharply amongst their target audience.”

    “With a greatly successful 2021, we are delighted to bring an exotic bouquet of content in the new year that not only caters to cinephiles but also celebrate Bhojpuriyat through and through,” stated ZEEL chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Every special day, festival or occasions are reason for us to rejoice. The new year will see us serving hyperbolic yet delightful Bhojpuri family entertainment of varied kinds with novelty and innovation at every step. Wishing all of you a Very Happy New Year.”

    Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.

  • India Ahead signs strategic partnership with Delhi Management Association

    India Ahead signs strategic partnership with Delhi Management Association

    Mumbai: India Ahead, a national news channel with a country-wide footprint in both broadcast and digital media, has forged a new partnership with Delhi Management Association. This agreement will help promote cooperation in educational, skill development, and research activities. 

    India Ahead has been envisioned as a news platform with focus on ground reports and perspectives while staying away from theatrics and punditry. The refreshing viewpoint on news dissemination is being well-liked and this is reflected in consistent growth across both TV (English news) and digital (English, Hindi, and Tamil).

    The association will also establish a framework for programmes of exchange and collaboration in areas of management, business and commerce, internship, work integrated learning, dual education system, on-the-job training and skill development for mutual benefit.

    Speaking on the development, India Ahead Group COO Amitabh Bhatnagar said, “In pursuit of our agenda of being Audience First we are extremely excited about this tie up with a prestigious industry association which will allow us to engage with industry stalwarts and understand their issues, agendas and aspirations. This will help create relevant content and engagement opportunities.”

    DMA president and Thomas Assessments VP Yogesh Misra said that this strategic tie up was important step in re–imagining DMA’s offerings with infusion of digital–first DNA, making membership appealing and beneficial for management professionals, as well as the corporates. He further added that the DMA 2.0 vision blended with the vison of India Ahead and he saw lot of synergies in terms of effectively addressing the gaps in employee employer and various stakeholder expectations in the fast-changing business environment.

    Founded in 1955, DMA is a premier and prestigious professional body, devoted to dissemination of management principles and practices. It is a non-profit and autonomous entity that focuses on providing a wide range of services aimed at enhancing managerial effectiveness in a broad sphere of activities. It has over 3200 members, including 160 leading corporates, a high-profile managing committee of distinguished professionals from industry, government, and academia, supported by an efficient full-time secretariat.

  • ‘Sabse Bada Dangal’: News18 India unveils election coverage lineup

    ‘Sabse Bada Dangal’: News18 India unveils election coverage lineup

    Mumbai: Political parties and voters alike are gearing up for a fierce political battle in all the election-bound states including Uttar Pradesh, Uttarakhand and Punjab. To bring all the latest updates right from ground zero and bring into discussion the key issues that will be defining these elections; News18 India, the leading national Hindi news channel, has planned an extensive election-focused programming. 

    Under the umbrella ‘Sabse Bada Dangal,’ News18 India has lined up an array of new shows alongside election-special episodes of some of its very popular on-air shows.

    The programming will provide a 360-degree outlook of the elections from the poll-bound states and will strike a chord with the viewers through diverse show formats.

    Sabse Bada Dangal will have interesting show formats such as ‘Chunauti’ – where political leaders will discuss the challenges of the upcoming elections but in a very candid and informal setup and Rath Yatra- where political debate will be conducted in a slow moving vehicle with party supporters moving alongside. Further, channels renowned anchors with their popular shows such as “Bhaiyaji Kahin,” “Lapete Mein Netaji,” “Desh Nahi Jhukne Denge,” and “Aar Paar” will provide meaningful discussions, in-depth opinions and analysis in their own unique ways.

    News18 India will, thus, present a unique ringside view of the political contest by bringing together leading newsmakers, political commentators and voters through these election special shows.

    Adding to the formidable editorial team led by experienced journalists such as Kishore Ajwani, Amish Devgan, Prateek Trivedi and Aman Chopra, the channel will bring renowned political experts and analysts for an in-depth breakdown of all the political developments during this election period. 

    Tapping into the power of News18 Network, one of the largest news broadcasters, the programming will cover polling days with unparalleled width &land depth and bring the fastest and most accurate results on the counting day through its unique concept of ‘Live Result Hub’ where the counting data is reported directly from the counting centers. 

  • India Ahead Dialogues to set accountability for Chennai floods

    India Ahead Dialogues to set accountability for Chennai floods

    Mumbai: In its continuing focus on the southern states, India Ahead will carry Live, a two-hour interaction between citizens of Chennai and the top bureaucracy of the state to find solutions to the annual problem facing the city – flooding.

    The show will broadcast Live at 3 p.m on 23 December on India Ahead’s TV and digital platforms, therefore, giving citizens a chance to directly ask questions from the bureaucrats who formulate policies and carry out disaster management activities.

    The event will host two additional chief secretaries who have extensive hands-on experience in handling floods and the aftermath namely Atulya Misra IAS, and Vikram Kapur IAS, representing the government of Tamil Nadu.

    Joining them will be NK Sudheendra of the City of 100 Tanks project, eminent environmental scientist Dr Jayshree Vencatesan and Vanessa Peter, who works with coastal communities, among other prominent guests.

    “This is an endeavour of our rapidly growing Tamil digital platform, which aims to be the non-partisan voice in a cluttered and polarised Tamil media environment,” India Ahead editor-in-chief Bhupendra Chaubey said. “India Ahead is the voice of the states, especially those of the south of the country, to bring back sanity and real news back in the media.”

    India Ahead is a national news channel with a country-wide footprint in both broadcast and digital media, is the preferred choice for discerning viewers. India Ahead has been envisioned as a news platform with a focus on ground reports and perspectives while staying away from theatrics and punditry. The channel is available on both TV (English news) and digital (English, Hindi, and Tamil news).

  • News18 Bihar/Jharkhand launches social campaign – ‘Hip Hip Hurray’

    News18 Bihar/Jharkhand launches social campaign – ‘Hip Hip Hurray’

    Mumbai: The region of Bihar/Jharkhand has an abundance of footballing talent, however basic infrastructure such as football fields, have been neglected in recent times resulting in an erosion of facilities available to players. News18 Bihar/Jharkhand has launched a campaign called ‘Hip Hip Hurray,’ that aims to shine the spotlight on this issue and drive action through concerned authorities.

    There’s a severe shortage of quality infrastructure when it comes to football. The lack of proper pitches is alarming.

    What’s worse is that even the best clubs in the country are failing to produce or maintaining quality football pitches. Poor pitches severely hinder the development of good football and footballers. 

    The campaign will cover all these elements  and thus help India shine in Football. The campaign will consist of stories, special shows as well as interviews with the concerned authorities and sportspersons and will also aim to encourage the female talent in the two states.

    Launching episode itself saw the support of many personalities along with sports minister of Bihar Alok Ranjan Jha, who appreciated the campaign and also promised to work hand in hand for improving the sports infrastructure in the region.

  • News18 India’s ‘Bhaiyaji Kahin’ goes to Punjab with elections on agenda

    News18 India’s ‘Bhaiyaji Kahin’ goes to Punjab with elections on agenda

    Mumbai: The run-up to the Punjab elections has been action-packed with multiple political developments. To bring all the latest updates of this fierce political contest, News18 India is kick-starting its special election coverage – Sabse Bada Dangal – with its extremely popular show – “Bhaiyaji Kahin.”

    Based on a unique travelogue format, the show will present the aspirations and concerns of the voters amidst the heated political climate in the state.

    In his journey, renowned journalist and TV anchor Prateek Trivedi will traverse through the state and interact with common people and political leaders, to bring out the most pertinent issues defining these elections. To sense such diverse political undercurrents, he will travel to key cities such as Ludhiana, Jalandhar, Patiala, Amritsar, Chandigarh, and Pathankot.

    Through innovative and diverse concepts, News18 India has always aimed at providing an open platform to the people to voice their issues and opinions. With Sabse Bada Dangal on “Bhaiyaji Kahin,” the channel will continue to encourage conversations that impact both the public and policymakers at large.

    Viewers can watch “Bhaiyaji Kahin” from Monday to Friday at 6 p.m only on News18 India.

  • Deep Money’s latest Punjabi song ‘Carrera’ crosses 1.5 million on Youtube

    Deep Money’s latest Punjabi song ‘Carrera’ crosses 1.5 million on Youtube

    Mumbai: After giving super-hit songs in the past like “Dope Shope,” “Heeriye,” “Blush” alongside others, Deep Money is back with his new song. Launched under the Fab Music Beats’ music label on 6 December, his latest Punjabi track “Carrera” has already crossed over one million views on Youtube.   

    Fab Music Beats has been garnering love and attention from its audiences for promoting local Indian musicians, singers, and artists who really deserve to be known by the world for their art and skills. The past releases by the label and have already crossed millions of views. This is their first launch with a renowned artist and has already started topping the music charts.

    “Carrera” is an up-beat Punjabi track with an urban and contemporary vibe to it. It has peppy music which leaves a lasting impression on the listeners’ minds. The hook line of the song is extremely catchy and groovy at the same time.

    The video for Carrera features the multi-talented Deepti Sadhwani alongside Deep Money. Deepti, who recently gave a hit music video “Butterfly Wale,” is also a great singer herself and a successful emcee.

    The music for this groovy track is provided by Deep Money himself, and the lyrics are penned by NS Chauhan. The song is streaming now on the official Youtube channel for Fab Music Beats as well as all other major audio streaming platforms.

  • Outbrain begins to rollout of new Native Header Bidding solution

    Outbrain begins to rollout of new Native Header Bidding solution

    Mumbai: Outbrain Inc, a leading recommendation platform for the open web has announced the global rollout for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement.

    Native Header Bidding allows the Outbrain advertising engine to programmatically bid into the display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain Native Ads.

    “We are committed to innovate and help media partners in the open web fund content creation. With Native Header Bidding our goal is to help our partners maximise revenues while delivering a better advertising experience to consumers through Outbrain Native Ads,” said Outbrain chief revenue officer Eytan Galai. “Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements.”

    Outbrain enters the Header Bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalised and relevant ad experience for the consumer and maximum performance for marketers.

    “Up until now, Outbrain ads were only shown in our recommendation feed but with Native Header Bidding, we now show ads also on display and video ad placements.” said Outbrain VP of advertising Ayal Steiner. “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

    Outbrain’s Native Header Bidding leverages open web header bidding standards with Outbrain remaining an active member and contributor to prebid.org. Outbrain now begins a global rollout of Native Header Bidding with strategic media partners.

  • Irony Inc launches fiery gaming battle with Naagin – ‘Free Fire Original Fierce League’

    Irony Inc launches fiery gaming battle with Naagin – ‘Free Fire Original Fierce League’

    Mumbai: Irony Inc, a community-first e-sports platform and GamerzArena, India’s one of the leading e-sports platforms have partnered with Naagin, the original Indian hot sauce to organise ‘’Free Fire Original Fierce League’ for the gaming enthusiasts.

    The tournament began on 24 November and winning teams from each round will progress towards the final game, scheduled to be held on 9 December. A record 1500 teams will battle it out to bag the highest winning amount of Rs 1,00,000 and the coveted championship title.

    “The Gen-Z consumer is one of the most authentic and self-aware audiences. With Gen Z, passion and true connection supersede vanity metrics such as likes, views and impressions,” stated Irony Inc founder and CEO Tushaar Garg. “We are thrilled to have a brand like Naagin aboard which realizes the need to embrace this new-age and emerging esports landscape with an open mind.”

    According to the latest report published in October by Sensor Tower, Garena Free Fire became the most downloaded mobile game worldwide with 30 percent downloads coming from India that happens to be its biggest market. Intending to connect with Gen-Z audiences, Naagin, India’s first homegrown hot sauce brand has marketing initiatives to include Free Fire mobile esports tournaments.

    “Naagin places two traits at the centre of everything they make – fire and passion. Our love for Gen Z is evident for the fire they possess to pursue their passion,” said Naagin co-founder Arjun Rastogi. “This association will reinforce our target to make Naagin a product to pair their match-time-watching snacks and foods with. At Naagin, we pride ourselves on making products that hit the spot, similar to Free Fire players who hone their ability to hit their mark.”

    The ‘Free Fire Original Fierce League’ will be hosted on GamerzArena, India’s leading esports platform for everyday gamers. “Once Irony Inc brought this proposal to us, we were immediately intrigued to work with Naagin as it gives us a giant opportunity to cater to our core target group Gen-Z,” said Alpha interim CEO Matthew Schmidt. “This partnership only further enforces the importance of E-sports in India and Naagin will help Alpha and Irony Inc grow this community.”

    “Irony Inc is known for their work with Intel Gamer Days (IGD) and Coda Shop Global Series (CGS) and endeavors to build highly engaged e-sports-based communities for brands that have zeroed in on mobile E-sports to engage and expand their relationship with Gen-Z,” Irony Inc’s Garg further added.