Category: Press Release

  • Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Mumbai: The music channel from the house of IN10 Media Network is all set to conquer the music genre as it captures the pulse of the ‘naya’ India. In conversation with ShowBox VP – programming and strategy Clyde D’Souza, to understand the channel’s growth and upcoming plans…

    Edited excerpts:

    ShowBox was revamped last year. How has been the response, so far?

    Since its launch, ShowBox has received an extremely positive response from young Indian audiences. In 2021, we decided to revamp the packaging to make the channel look sexy, young and energetic. Our promise to the viewers is ‘ek naya India ka naya music channel.’ The channel caters to an India which listens to its heart and follows its dreams. The music, therefore, is Bollywood hits along with independent and regional – Punjabi and Haryanvi.

    According to you, what is the USP of the ShowBox channel in the cluttered market?

    Fortunately, Indian viewers are spoilt with choices, but what makes us stand out is our curation of music from across India. While our core remains Bollywood, India is seeing a change in music tastes and the rise of regional content consumption. ShowBox is happy to ride the wave of Punjabi and Haryanvi artists with dedicated music blocks like ‘Bamb Gaane’ and ‘Tau Ki Playlist.’ Our USP is also the innovative interactive shows that we have brought to Indian music television.

    Your tagline is ‘Dil ki Sun,’ how are you connecting with today’s viewers?

    Whether it’s streaming or start-ups we are seeing India and Indians taking over the world from content to products. An outcome of young India following its heart and passion. Uplifting music, especially from their hometowns plays a big role in this and ShowBox is finding a huge connection with this ‘naya’ India.

    What are the innovations that ShowBox offers to its viewers?

    We all live in a hyperactive social media universe and we want our channel to also reflect this. ShowBox has various innovations like the duration timeline which helps a viewer know how much of a song remains. In addition, our show ‘Luv You Zindagi’ has questions regarding love which viewers can vote for in real-time and see their comments on air. 

    With music now available on the go, what steps are you taking to keep the viewers hooked on?

    As I mentioned earlier, we are a social media friendly channel. In keeping with this, ShowBox has dynamic Wikipedia-like trivia and Instagram photos with up-to-date information about artists that are showcased while the song is playing. Our show ‘Reel Top 10’ is a social media-driven countdown featuring Top 10 songs and Top 10 celebrity reels of the week. These constant innovations keep us trending with our viewers.

    How is 2022 looking for the channel?

    Now that we have seen viewers love ShowBox, we will continue to build on interactive innovations and soon a few more will be launched. In addition, we will also be giving new musicians a platform on ShowBox by creating and showcasing their original music. Stay tuned to ShowBox for a rocking 2022!

  • ‘Jugaad Mania’ fame Chandan Anand shares about his journey

    ‘Jugaad Mania’ fame Chandan Anand shares about his journey

    Mumbai: In a quick chit chat session with IndianTelevision.com, the anchor of “Jugaad Mania” Chandan Anand shared his experience of being a part of the Epic channel show. He also opened up about how this show turned into an opportunity for him to meet some of the talented and creative minds of the nation.

    “Jugaad Mania” is a show about unique innovators, who have made an immense impact on society by their unique innovations with minimal or near to none resources. “It was an opportunity for me to share my real self and that’s what you will see in the show – the real me, I am thankful to the entire team and my director Ranjeet for believing in me,” stated Anand.

    From his first film “Mr Ya Miss” to “Gunjan Saxena,” we have seen Anand in some really impressive characters. On being asked how “Jugaad Mania” fit in among the characters he has played so far, he said that he’s trained to create different characters on screen. “As a trained actor, I have honed my skills to create different characters on screen and so far I have been lucky to portray varied roles,” he highlighted.

    He believes that actors get guided by the script and director’s vision and as an actor, his job is to bring out different shades of human characters to make them enthralling and justify the character that he plays.

    Talking about “Jugaad Mania,” Anand feels it is a unique show by Epic channel, and he has been lucky to be part of the channel with “Dharmkshetra” and “Rabindranath Tagore Stories” by Anurag Basu as he always loved its content.

    “When I was asked to test for the anchor’s part in ‘Jugaad Mania’ with just a few lines, I liked the concept and wanted to be a part of it. It was my gut feeling that the journey would be fun-filled with learnings for life,” he said.

    Sharing how he conducts himself with this show, Anand said, “actors are dreamers, each one has a dream to make it big in this ‘Maya Nagari’ and it’s just their belief that makes them strive for bigger things in the city.”

    He elucidated his points by sharing his story. “When I came to Mumbai in 2004, I had just Rs 2000 in my pocket. I just knew one thing: I have the skills of an actor and I need roles, I need platforms to showcase my skills and I will achieve it. So there was an idea, a dream and how would that happen I didn’t know. Just the belief had made me stick to my work, this city. So, a dream is a common thread with this show – Jugaad Mania. All the Jugaadus are dreamers; they had an idea and wanted to make it a reality without any professional training or knowledge, but it was their belief that kept them going and not give up. Stories of their struggle and success are what makes this show unique,” Anand said.

    Furthermore, he also shared how this show allowed him to explore different territories as a professional with the variety of new content offered on the platform. 

    Anand thinks that there’s a wave of unique content around the world and it’s the best time for all the artists and creatives to explore and experience all the unique content creation happening on various platforms. “So far I have explored many varied characters and roles and this show is definitely on top of my list. It’s a blessing and I am very much hopeful for a fulfilling future,” he noted.

    From a maker’s perspective, there are various factors that play a crucial role in deciding the success of  a particular show. But from an actor’s perspective, how do you decide what works for a particular show? Anand answered, as an actor, the first lesson we are taught is not to ‘decide,’ but just be. Where you are not performing but are living the part, role, or character; and that comes with years of training.

    Sharing his experience of preparing for “Jugaad Mania,” he said, before every story, it was really important for me to listen and understand the life journey of every person. I used to ask a million questions, which might not be used in the show but I wanted to know the emotion which ignited each one of them to achieve who they are today.

    Despite all the efforts, audiences’ mood remains unpredictable and with remote control in their hands, you never know what the audience is looking for!

    On being asked what extra he has made to ensure that the audience is not switching to other channels, Anand took a hilarious route. He jokingly said, “Agar main kahun, ek second bhi nazar padi to hata nahi paoge.”

    Further, keeping the jokes aside, he said it is true even if for a second someone tunes in to “Jugaad Mania” on the Epic channel, they will watch it not for me but for such amazingly interesting, motivating stories from varied regions of India.

    “India is a nation of all seasons and all reasons. This show has some unique creative talents, their real stories, with different colourful locales, music, and of course me. So don’t miss it. Phir mat kehna bataya nahi,” he uttered.

    While the world has been on a halt ever since the first lockdown was imposed and no doubt film and TV is one of the severely hit industries during this time. During such hard times, it was the urge of going out and traveling which motivated Anand to be a part of this show. 

  • The Necessity of Project Management

    The Necessity of Project Management

    Project In Controlled Environments or PRINCE2 is a method of project management that helps in dividing larger projects into smaller sizes to make the stages more controllable and easier to manage. One can learn this method of project management through a PRINCE2 foundation and practitioner course. PRINCE 2 is a necessary course for anyone wanting to venture into project management. Project management is a necessary step taken by companies to ensure efficiency and punctuality for a project. There are several reasons why project management is implemented by a company. 

    ● Strategic alignment-

    Whenever a project is given by a customer, they will have certain demands that need to be fulfilled by the team. If the team doesn’t know the strategy of the customer, it will be impossible to create a project that will satisfy them. But the team itself has its own method and strategies for developing a project. The alignment of these two strategies is very important- the team needs to work on the project according to the principles and guides of the organization while also fulfilling the needs of the customer. This alignment can be made only through proper project management. 

    ● Direction-

    When a project is being worked on, it is quite natural that issues will arise during the process. To solve these issues, the team often diverts from the main objectives unconsciously. If that occurs, the end result will be different from what the clients originally might’ve wanted but project management stops this from happening. Project management is the planning of a project into structures which is referred to in every step of the process. Even if problems arise and the team diverts, with project management they will realign with the initial plan, making the end result satisfactory. One can learn the proper way of setting up this direction with a PRINCE2 foundation and practitioner course. 

    ● Clear Objectives-

    Project management details the project objectives and goals through a brief project description. It also makes a concise plan for the project development process which is followed from beginning to end. Without project management, these key elements are missing. The development team doesn’t have clear objectives that need to be met but have an idea about what the finished product needs to be. This can result in a lack of focus and haphazard methods of going about the project that takes a lot longer and is inefficient. 

    With the clear objectives provided by project management, there is accountability and structure in the development which is very important for a team. 

    ● Overseeing-

    With project management comes a project manager who oversees the whole process of development and they should join a PRINCE2 foundation and practitioner course. The job of a project manager is to ensure the development team is adhering to the objectives and plans and guide the team when they go astray from the planned path. They also help solve issues and maintain accountability so that the project is completed on time and is according to the demands of the client. 

    Read more: Technology articles

  • PTC Play launches new political drama series ‘Chausar’

    PTC Play launches new political drama series ‘Chausar’

    Mumbai: Keeping pace with the current poll vibe and aligning itself with Punjab assembly elections 2022, PTC Network has announced a new political drama ‘Chausar – The Power Games’ on its OTT Platform PTC Play. The series will be available on the app starting 21 February.

    ‘Chausar’ attempts to expose the intricacies and intrigues of Punjab politics. The ten-episode web series is expected to be a riveting account of the binaries of good and evil in politics. It talks about leading the political party, the infighting in family, the political rivals, politicians hungry for power, the pulls and pressures of running the state government, balancing the act of managing public aspirations and holding on to the seat of power.

    The story revolves around the journey of Hashneen Chauhan, the central character of the web series, who plays as Mannat Pratap Singh. Mannat is a conservative and docile woman, who eventually turns into a fiery politician taking on the mantle of power to save the bastion and the lost political supremacy.

    EMBED: https://youtu.be/YHILdD_WwAM

    PTC Network managing director and president Rabindra Narayan said, “The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and offbeat. ‘Chausar – The Power Games’ as an interactive fictional political drama series, allows us to be versatile with our imagination and has helped us build something completely unique for our audience.”

    The series narrates the battle for political power between the rival claimants of the same party. When the venerable elder retires, the seat of power automatically shifts to his subordinate who becomes the chief minister, much to the discomfiture of retired politician’s son, Veer Pratap Singh (Mahekdeep Singh) who considers himself to be the rightful heir to his retired father’s throne. He seeks the assistance of Brar (Narjeet Singh) to play his political cards and clear the path for his ascent to the top job (chief ministership). He underestimates the power and political shrewdness of the CM (Narinder Neena), who believes in traversing a blood-strewn and violent road that leads through the killings, which changes the entire plot of the series and highlights how a woman enters into the political battlefield, winding through the gates of political maturity in a much lesser time than expected.

    The political thriller is directed by Gaurav Rana, screenplay is written by Pali Bhupinder Singh and produced by Rabindra Narayan for PTC Network. It has an ensemble cast including Mahabir Bhullar, Ashish Duggal, Narinder Neena, Hashneen Chauhan, Narjeet Singh, Paramveer Singh, Soanpreet Jawanda, Deep Mandeep, Saira, SuchiBirgi and Mahekdeep Singh.

  • News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry

    News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry

    Mumbai: News State Uttar Pradesh/Uttarakhand, a leader in the regional news channel marks its eight-year journey in the Hindi news genre. With its state of the art of delivering news that is direct, non-opinionated and impactful, the news channel has been the prime choice of the viewers. 

    A news channel that has unceasingly achieved the top position for five years in a row has been catering to millions of populations covering a total of 88 districts of Uttar Pradesh and Uttarakhand.

    From the day of its inception in 2014, News State Uttar Pradesh/Uttarakhand has constantly conceptualised expanding its presence in the regional news channel market. It was five years back that the news channel secured the top position in the regional channel in the news genre and since then the channel has retained its position.

    Regional news channel News StateUttar Pradesh/Uttarakhand has not only kept its viewers enthralled through its daily shows but has also received great support from them throughout. “Our viewers and advertisers have been the pillars to our walls in keeping us upright in the news genre. The brand has been at the forefront consistently by delivering incisive and accurate news daily,” said the company spokesperson.

    News State Uttar Pradesh/Uttarakhand has always been a stellar news channel broadcasting the unparalleled quality of news. With more than 550 clients and 1300 plus brands trusting the channel from the last eight years, News State Uttar Pradesh/Uttarakhand news channel has been a top-notch performer in its belt. The regional channel conjointly with its advertisers has been curating compelling content that matches the tastes and preferences of a varied palette of viewers.

    “Milestones are key moments in the life of a brand. We are happy to have reached the milestone of serving our viewers with daily news through our regional news channel,” stated the president of sales and marketing Abhay Ojha. “We are excited to celebrate the eighth anniversary of our news channel News State Uttar Pradesh/Uttarakhand. In a rapidly evolving marketplace, our channel has been serving its viewers with first-hand and truthful news. We have also been the titleholder of No 1 regional news channel for the past five years. It is a moment to thank all our advertisers and viewers who have always put their trust and faith in our channel.”

  • #WeMetOnTwitter: Love in the digital age

    #WeMetOnTwitter: Love in the digital age

    Mumbai: Valentine’s Day is around the corner, and nothing warms the cockles of the heart like a good love story. In the digital age, love is just a tweet away! Oftentimes on Twitter, people find those who ‘get them’ forming meaningful bonds. In fact, people go on to share such stories on the service, recounting how they met on Twitter, with the hashtag #WeMetOnTwitter.

    It’s no surprise given that Twitter is the conversational layer of the internet and people come to the service to talk about what’s happening and connect with like-minded individuals.

    The conversation about #WeMetOnTwitter is steadily growing in India with 370 per cent more tweets about it in the last year (2021) than in 2020. Not only that, this year (2022) in just one month (January-February) we have seen the conversation increase by 28 per cent.

     

     

    As they say one finds love in the rarest and unexpected of places, and sometimes a tweet is all it takes, let’s look at some of these epic love stories made on Twitter:

    That’s a catch! Sameer Allana (@HitmanCricket) a cricket enthusiast found his perfect match, Sana Shariff (@SanaShariffHai) a dentist, #OnlyOnTwitter

     

     

    Love is love! Artist Sif (@sifofftherocker) met @sadboihoursonly on the service and to say that we absolutely love this tweet isn’t enough.

     

     

     

    Manifest it into existence: Love really struck a chord with Kanupriya (@kanupriya) and Mohit (@HaramiParindey), and their love story is music to our ears.

     

     

     

    Bigg Boss lovers unite: While #TejRan was the most talked-about couple and Tweeted hashtag this Bigg Boss season, Zain (@ZAIN17_) and Katha (@daffahojaosare) met on Twitter and fanned the flames of love outside the Bigg Boss house.

     

     

    Love is patient, love is kind! Artist Ronin (@priyanthan_)’s love story stood the test of time and is aww-inducing.

     

     

    Lastly, while love is in the air, remember that platonic love can prompt conversations and connections too. Through the power of conversations, Twitter has brought people closer and enabled connections and communities. With #WeMetOnTwitter we aim to find such stories of meaningful bonds, to be continued…

  • Wavemaker India crafts new campaign for TotalEnergies’ Hi-Perf lubricants

    Wavemaker India crafts new campaign for TotalEnergies’ Hi-Perf lubricants

    Mumbai: TotalEnergies brought Wavemaker India on board to produce and promote the launch of its new integrated marketing campaign for Hi-Perf lubricants. The campaign titled #LambaChalega features actor Pankaj Tripathi and promotes TotalEnergies’ range of high-performing motorcycle engine oil.

    Through this new campaign, TotalEnergies aims to create awareness and conversations around the product range Hi-Perf lubricants and thereby driving engagement within its target group – mechanics, retailers, and two-wheeler owners, said the brand in a statement. “Since its launch, the campaign has met with great success, achieving over 200 million+ impressions and over 31 million views on digital, in just 14 days,” it added.

    The 45-second film reaffirms the product brand’s dual promise of 82 per cent better wear engine protection (against industry test limit) and optimal engine performance for your motorcycle. The campaign has been crafted for widespread outreach across TV and digital platforms and a range of on-ground activations in key markets.

    “We are extremely thrilled to be associated with TotalEnergies right from conceiving the idea to executing and producing it under Wavemaker Films,” said Wavemaker India chief content officer Karthik Nagarajan. “Through their latest campaign ‘Lamba Chalega,’ TotalEnergies wanted to strengthen the trust and belief within consumers. We designed an integrated campaign spread across traditional, online media, social media, supported by advocacy outreach to drive our messaging consistently across all relevant touchpoints.

  • News18 Punjab launches ‘Voter Bolda Hai’ contest to capture pulse of voters

    News18 Punjab launches ‘Voter Bolda Hai’ contest to capture pulse of voters

    Mumbai: Elections are largely about people and it is thus important that the voice of people is heard. News18 Punjab has given the people of Punjab one of the most credible and powerful platforms to speak up their minds and issues during elections – ‘Voter Bolda Hai.’ 

    The 15-day contest will ask viewers from different constituencies to raise their opinion by giving a missed call and selected viewers will then get a chance to feature on News18 Punjab to talk about the key issues that they think are most critical in these elections. The best entry every day will be gratified with a smartphone, said the channel in a statement.

    To make it further impactful the campaign also has an election special vehicle that will travel across every nook and corner of Punjab asking honest opinions of voters and featuring ground-level issues that will determine their choice in the forthcoming elections. 

    The van also has a ‘Muddeyan Di Peti’ in which people can drop in the issues that matter to them to be put across. News18 Punjab strives to echo the voice of the people and uncover elections insights.

    The contest will be Live till 19 February.

  • Zee Business becomes viewers’ top choice for Budget Day 2022

    Zee Business becomes viewers’ top choice for Budget Day 2022

    Mumbai: For the biggest event of the year – the budget 2022 coverage, Zee Business had planned way ahead of the competition and was the first to decode the ‘Growth Booster’ tagline and this was adapted by other channels, websites and publications, said the business news channel. Zee Business had planned the programme keeping in view the expectation of the viewers and this helped the channel reach them on multiple platforms. 

    “It is not an ordinary achievement that a channel got ahead of a popular general news channel in the country and Zee Business has accomplished a historic feat and has become the top choice of viewers for union budget coverage and it was top watched channel on YouTube livestream in India ahead of Aaj Tak, CNBC Awaaz and other channels for the FM budget speech and peak concurrent. The highest number of viewers during the budget coverage livestream had crossed over 104K for Zee Business, a phenomenal achievement for any news channel,” said the channel in a statement.

    On Facebook, Zee Business was top business news channel in India in terms of both interactions and views on Budget Day. The hashtags #BudgetOnZee and #GrowthBoosterZee were trending on first and second spots briefly on Budget Day on Twitter that showed the support of its viewers on the channel.

    Everyone in Zee Business team had worked hard and has had their share of contribution in making this a special budget coverage for the channel. It was a very well-coordinated effort of the editorial team and marketing team to push the promos and content heavily on the channel and rope in support from the Zee Media Network in days ahead of budget. The exclusive lineup of guests on air leading to the Budget Day, on Budget Day and post-budget was crucial ensuring the viewers are glued to the channel. 

    The marketing team activated the Zee Media Network to push, like, comment the content published by Zee Business on various platforms ensuring that the hashtags were trending on Budget Day. Running a contest on the channel and regular announcements on air of the contest winners helped in getting the necessary chatter about the expectations from the union budget on various platforms and helping people aware of the mega event and trend on Twitter. Such events teach us that well-coordinated  and hard work pays off. In this case Zee Business has left an impression in the minds of the viewers that budget means Zee Business.

    Zee Business yet again proved to be India’s go to channel for profit and wealth as it offers ‘information’ and ‘insight’ and brings business and economy coverage. It has dynamic and innovative programming that is devised by understanding the pulse of the market and makes complex news simple.

  • Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Zee Biskope to premiere ‘Balam Ji Love You’ on this Valentine’s Day

    Mumbai: Love is the purest of emotions that enchants the human souls. Celebrated on 14 February, Valentine’s Day has become a significant cultural affair, marking the day of romance not only in India but across the world. It’s widely celebrated in the Bhojpuri region too, especially among the youth. Providing an avenue to Bhojpuri lovers to explore the power of their love, their favourite film channel Zee Biskope is set to take viewer engagement many folds up with ‘Love Dangal’ – a content marketing initiative that makes viewers experience the premise of its Valentine’s Day special world TV premiere – “Balam Ji Love You.”

    Launching on 7 February with the commencement of Valentine’s week, romance icon Khesari Lal Yadav and Kajal Raghwani starrer “Balam Ji Love You” is all set to make Valentine’s Day extra special. Just like Khesari fights the negative lead Tribhuwan in a Kushti Dangal to win over his lady love Kajal, viewers can fight a Kushti match as their ‘Love Dangal’ to win the opportunity to meet their favourite heroine.

    To participate in the contest, viewers need to follow four simple steps:

    1. Visit Love Dangal’s microsite www.lovedangal.com

    2. Just like Khesari, play all the 3 levels of the engaging ‘Love Dangal’ Kushti game with the CPU character till the energy meter lasts, to arrive at the final score

    3. To increase score, users can refill the energy meter by watching the promo of ‘Balam Ji Love You’

    4. Submit the final score& share it on social profiles inviting friends to participate

    The scale of gratification is truly rewarding as the top five scorers get a chance to meet their favourite Bhojpuri heroine on a one-on-one online meet and greet session on 20 February. The next 10 best scorers will also receive a special edition gift hamper from Zee Biskope, said the statement. The winners will be announced during the premiere of “Balam Ji Love You” on 14 February between 6–9 p.m. 

    “Riding on the pedestal of consumer-centricity, Zee Biskope has always catered novelty to Bhojiwood. Adding a content marketing drive like Love Dangal to our VDay premiere broadens horizons and offers viewers a holistic movie experience even beyond the TV screens,” Zee Entertainment Enterprises Ltd chief cluster officer (East) Samrat Ghosh. “Such topical & thematic consumer initiatives build deeper engagement and purposeful association for brands. This premise of curation extends to our esteemed partners as well who can leverage value from such innovation-driven initiatives.”

    “Zee Biskope has been focused on exploring viewers’ movie affinity beyond mere viewership and facilitating up-close involvement and ‘apnapan’ of the consumers with the brand offerings. Our audience are high energy and innovation seeking audience,” said Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Content innovation catches their attention and Zee Biskope has been at the forefront of it. After the grand success of last year’s VDay initiative Labhlitis Messiah, this year will see the tech integration go way notches higher, creating a fun yet thrilling experience. Zee Biskope remains true to its commitment on extending category first entertainment offerings that would be fresh, consumer-focused and a differentiator.”

    Touted as the go-to destination for every Bhojpuri film lover, the channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), Den Bihar (channel no 840), Den Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.