Category: Press Release

  • WION concludes its first ever conclave addressing climate crises

    WION concludes its first ever conclave addressing climate crises

    Mumbai: WION – the international news channel from India held its first-ever climate summit rundown – Climate Calling on 15 March. The conclave was a successful attempt at initiating conversations in the mainstream global media by throwing light on the practical solutions to address climate change. 

    At the conclave, minister of road transport and highways Nitin Gadkari highlighted the need for import substitute, cost effective and pollution free alternative to the growing fuel demands in the country. He further added that India will soon be able to launch hydrogen powered automobile. 

    He also highlighted the need for developed countries to reassess their lifestyles rather than pressurise developing countries to compromise on economic growth.  

    Climate change represents one of the 21st century’s most important drivers of value creation and destruction in the global economy. By 2030, global climate change impacts are projected to reach $700 billion annually, with trillions of dollars of coastal, urban and agricultural assets at risk. 

    The summit included panel discussions, where the experts promoted ways to combat climate change. The conclave was graced by Nitin Gadkari; minister of environment and climate change Bhupender Yadav; former president – Mauritius Ameenah Gurib-Fakim; Minster of forest and environment – Nepal Ram Sahay Prasad Yadav; Nepal; India deputy head-UN Environment Divya Datt; UK diplomat COP 26 ambassador for Asia/Pacific and South Asia Ken O’Flaherty; former minister of international development of Norway Erik Solheim; Royal Danish Embassy New Delhi ambassador Freddy Svane; member of the Ghana parliament and former minister of environment, science, technology and innovation Akwasi Oppong Fosu; climate ambassador, Netherlands Laura De Vries, and professor, Environmental Sustainability Research Centre, Brock University Tim Smith and others.

    Speaking of the conclave, WION editor-in-chief Sudhir Chaudhary said, “The mainstream media has only reported about the consequences of the climate change. However, we feel there is a need for more practical solutions towards addressing climate change issues. This is an honest attempt at bringing light to practical ways of incentivising actions taken towards climate changes.” 

    During the event, speakers addressed global energy crisis and its effects on fossil fuel market. The panel discussions also put forth methods to improve investments in solutions to a crisis caused due to climate changes – such as forest fires, floods, droughts, melting ice caps, rising sea levels, etc. 

    The panels instilled a sense of urgency in ensuring the accountability of the developed nations towards contributing to the high emissions. There was a strong focus on the need to switch to alternative solutions such as electric vehicles, solar energy, wind power etc. 

    The event was sponsored by GoMechanic and co-powered by Fujitsu General and Mobius Foundation. 

    ​​​​​​

  • Zee Biskope announces special content lineup during Holi festivities

    Zee Biskope announces special content lineup during Holi festivities

    Mumbai: Celebrated with utmost zeal and enthusiasm, packed with rang, bhaang, and Fagua music, people in the Bhojpuri region indulge themselves in the happiness and tomfoolery of Fagua or Holi. Ringing in the merriment of the region’s most playful festival, Zee Biskope wishes viewers a ‘Happy Holi’ with a blockbuster film lineup between 13 March and 17 Match.

    The saga festival – ‘Hasi Thitholi Happy Holi’ will encompass an enjoyable and entertaining week-long celebration, which features back-to-back world television premiers under the prime-time band at 6 p.m. Depicting the key mood of the festival for the region, the break free film lineup will present ardent Bhojpuri fandom with the best of Bhojpuri blockbuster premieres to keep their emotions at their jubilant and colourful best throughout the week.

    The festival will convene with the premiere of the entertaining and popular Bhojpuri film “Thoda Gussa Thoda Pyaar.” Audiences will revel in the emotions of comedy and romance as they watch this delightful drama that stars the hit on-screen pair, Yash Kumar and Nidhi Jha, on 13 March. The following day will witness the telecast of the action, drama and romance-packed superhit Bhojpuri blockbuster film “Balam Ji Love You” on 14 March starring the king of romance Khesari Lal Yadav and glam queen Kajal Raghwani in lead roles. This time, it’s the colour of freedom and love that take centre stage in the extraordinary story of a common man who rises to an unimaginable challenge of winning the toughest dangal fight to free his beloved of bondage.

    Amrapali Dubey and Manoj Tiger’s box-office record-breaker comedy-drama that was loved by critics and audience alike, “Lagal Raha Batasha” will follow on 15 of March that will entertain viewers and families to the fullest through a colourful amalgamation of drama, action, romance, and much more. 16 March will witness the action-packed blockbuster “Dabang Sarkar,” starring popular actors Khesari Lal Yadav & Kajal Raghwani, which is thematically aligned to the dramatic mood of the festival. As Holi adorns, the brand is all set to engage and enthral its viewers and rev up the festive mood with the exclusive Holi world TV premiere of most awaited family drama “Mahavar” on 17 March at 6 p.m. This time around, it’s the colours of eternal love and sacrifices coming to life as superstars Ritesh Pandey and Chandani Singh give stellar performances in this unique and lovely tale that will unfold this Fagua on Zee Biskope and mark a memorable Holi for all the film aficionados out there.

    “Festivals like Holi are most awaited across the country and meant to be enjoyed with family with love, bonding and light-heartedness,” commented Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “As a true hyperlocal & consumer-centric brand, Zee Biskope is committed to bringing the best of entertainment on the region’s most celebrated festival that will serve as a palette to cater to the entertainment appetite in line with the spirit of the festival. The idea is to ensure that families get to spend an entertainment-filled week together on this special occasion. Here’s wishing all our viewers a joyous and buoyant Holi.”

    The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), D2H (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • Users to experience ‘real power of conversations’ with ‘Khul Ke’

    Users to experience ‘real power of conversations’ with ‘Khul Ke’

    Mumbai: A conversation can lead to many possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power. Forthcoming social media platform ‘Khul Ke’ harnesses this thought and aims to give people the opportunity to engage in uninhibited, enriching conversations and increase their circle of influence rather than just be mute spectators. 

    Khul Ke will be the only platform to allow video, audio and text-based conversations amongst panelists as well as the audience. It lays its foundation in the ‘power of conversations’ and urges artists, influencers, entrepreneurs, brands, consumers, your friends, or like-minded individuals to engage in meaningful conversations. The platform cuts through the existing clutter of social apps, by being the only platform to enable all media of exchange i.e audio, video and text, and encourages users to network while they are at it. It will have a host of distinct features that its users can explore. 

    The star feature will be the ‘RoundTable,’ which will drive moderated discussions around the trending and most exciting topics. Its going to get easier than ever before to discuss various topics and simultaneously engage with experts from industries across the gamut over video, audio and messaging modes. Comprising of a moderator and relevant panelists, this virtual RoundTable will provide a platform to voice opinions or engage in interesting conversations. The panelist might be a subject expert, a celebrity, an influencer, or even a decision-maker. The audience on the other hand will engage in sharing ideas with other members and can even create their own conversation and stream it live in video and audio formats. The other key feature is TownHall, a space where people can share personal opinions, updates via audio & visual content. One can further like, comment, circulate and share another user’s post. This enables the users to create a network of like-minded people.

    Engaging in one-on-one conversations is imperative to any social platform and hence Khul Ke’s native messenger Yapp will enable members to interact with other individuals directly and privately.

    Speaking on its beta rollout, a source close to the management said, “This platform is for the people and by the people who love conversations. It was conceived and conceptualised keeping in mind the limitations existing platforms have. So Khul Ke is designed as a one-stop destination for conversation lovers. Users here can be uninhibited and can converse ‘Khul Ke’ to explore a new world of possibilities. The star feature, RoundTable is unique and encourages users to have meaningful conversations with like-minded people in a mode they prefer. One needs to explore the app to know the many possibilities it has to offer to both brands and individuals.”  

    The platform will also offer an array of services for brands and organisations along with individuals. Khul Ke can be a platform of choice for engaging with end consumers to seek feedback, launch new products, or even increase reach through brand promotions. It is also a powerful medium to engage within organisations to host AGMs, discussions, interviews, seminars, training, and one can even plan a virtual catch-up with their friends!

    It’s time to go beyond just comments, likes, and shares and have a real conversation and Khul Ke seems to be the only platform that is set to make this possible.

    The beta rollout will have both iOS and Android versions and will also be available on the web www.khulke.com.

  • Colors strengthens programming lineup with new show ‘Spy Bahu’

    Colors strengthens programming lineup with new show ‘Spy Bahu’

    Mumbai: In a bid to strengthen its programming lineup, Hindi GEC Colors is set to launch new romantic drama “Spy Bahu” on 14 March at 9 p.m. Produced by Ashvini Yardi’s Vinyard Films, the show features Sana Sayyad and Sehban Azim in the lead.

    “Colors has always believed in curating differentiated and relatable content for the viewers. Having recently launched a variety of unique fiction offerings like ‘Naagin 6,’ ‘Parineetii,’ and ‘Swaran Ghar,’ we are thrilled to add to our robust lineup, a new romantic drama, ‘Spy Bahu,’” said Viacom18 head Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “This show will bring to the audience an exciting new concept, and we are certain that they will find this unusual love story of a spy an absolute treat to watch.”

    “Spy Bahu” follows the journey of a spy Sejal who sets out on a mission to uncover a suspected terrorist Yohan Nanda but ends up falling in love with him.

    “It gives me great joy to collaborate with the channel that I have been an integral part of during its inception,” said producer Ashvini Yardi. “It feels like a homecoming, and I am proud to announce, ‘Spy Bahu,’ my first show with Colors that highlights an invigorating love story with the riveting touch of espionage. Sejal and Yohan’s story is beautiful and absolutely romantic but is shrouded in mystery. The viewers are in for a delight, and I am very excited to see it come alive on screen.”

    Colors has devised a robust marketing and digital campaign for the launch of the show. The channel kickstarted the campaign in a strategic partnership with Kareena Kapoor Khan for the promos of the show. The promos were aired on various television channels including Hindi news, movies, music, kids as well as regional channels.

    A range of impactful ads across English, Hindi and regional print publications are also being targeted. On the digital front, the channel has created fun spy vlogs with the lead character Sejal (Sayyad) who took the viewers on a behind-the-scenes tour of “Hunarbaaz- Desh Ki Shaan” and “Choti Sarrdaarni.” The actor also reacted to spy confessions from netizens during this initiative.

    Colors has also collaborated with top comedians with a high social media following to create quirky skits around the title and plot of the show. An extensive media plan is also being implemented across mediums namely Facebook, YouTube, Zapr to increase the awareness of the show.

    “The fascinating combination of love stories and spy thrillers have traditionally held a tremendous impact on our masses,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “’Spy Bahu’ is a beautiful blend of romance, thriller, drama and intense yet relatable characters. We are confident that this show’s plot will weave a powerful intrigue as viewers witness Sejal’s journey from becoming a spy to falling under the trap of love. We are excited to work with Ashvini, who has been a part of the Colors family and we look forward to a great partnership.”

  • BollywoodLife.com to host its third edition of digital awards on 25 March

    BollywoodLife.com to host its third edition of digital awards on 25 March

    Mumbai: Entertainment news portal BollywoodLife.com has announced the third season of ‘BollywoodLife Awards 2022.’ The two-hour virtual gala session will have a live telecast on 25 March on BollywoodLife.com’s website and social media platforms.

    The digital-only awards will recognise, celebrate and felicitate actors, filmmakers, content creators, and properties in digital space which includes social media and OTT platforms in an unconventional manner. Some of the nomination categories for the awards are Most Popular Comedian, Best Musician on Youtube, Best Beauty Blogger for actors, celebrities, and influencers from the digital world. BollywoodLife.com Awards 2022 will use online voting by the audience and are adding a few more unique aspects to the ceremony this year. 

    Apart from online voting the awards night will also host celebrities such as “Gangubai Kathiawadi” actor Shantanu Maheshwari, actor and casting director Abhishek Banerjee, celebrated actor Dibyendu Bhattacharya, “Naagin 6” actress Urvashi Dholakia, TV actor Aashiesh Sharma and more as jury members. As a prelude to the award ceremony, the platform has organised multiple masterclasses from popular celebrities like “83” actor Tahir Raj Bhasin, “Aashram” star Bobby Deol, “Love Hostel” actress Sanya Malhotra, “Badhaai Do” actor Rajkummar Rao and more. With an aim to discuss the current scenario in entertainment and trends 2022, there are power-packed panel discussions with various creators, actors, esteemed members of the film, OTT, and television fraternity.

    “We are excited to make this digital-only awards a great success and look forward to hosting multiple stalwarts to share their views about the current scenario in the entertainment industry,” said Zee Digital head – digital sales  Shridhar Mishra. “We are grateful for the constant support from our audience, speakers, and the eminent jury to help make this event successful.”

    As part of the marketing initiative, the first phase of BollywoodLife Awards 2022 will be promoted on the brand’s social media handles and microsites such as BGR, Wion, India.com, etc. 

  • ‘DID L’il Masters Season 5’ is all set for buzzy launch

    ‘DID L’il Masters Season 5’ is all set for buzzy launch

    Mumbai: Zee has always been proactive in providing Indian youth with a global platform to showcase their talent. The channel is all set to welcome another season of its immensely popular franchise for the youngest dancing talent in the country, “Dance India Dance (DID).” The fifth season of “DID L’il Masters” is set to premiere on 12 March and will air on Saturdays and Sundays at 9 p.m, only on Zee TV.

    The channel has come up with an interesting marketing strategy to ensure that the new season creates mass hysteria of an unforeseen magnitude.  Catering to more than one lakh people per day, the channel also used floating OOH in key Mumbai sites like Bandra Worli Sea Link and Juhu Beach for high-impact visibility.

    The highlight initiative was the biggest and first-of-its-kind fan-sourced 360-degree dance video mosaic on the streets of Mumbai. The idea provided passionate dancers a once-in-a-lifetime opportunity to express their undying love for dance while being captured by a 360-degree rotating camera.

    Each such 360-degree dance video of a DID buff dancing their hearts out made its way into a 30 feet x 11 feet video mosaic. The three-day activity that commenced on 5 March at Bandra’s Carter Road Promenade, witnessed a total of 1500+ entries by 7 March, thus paving way for the channel to make a spectacular entry into the International Book of Records.  The gorgeous judge of the show, actor Sonali Bendre too participated in this activity by recording the final video to register a world record of the ‘World’s biggest 360-degree video mosaic’ using maximum, unique 360-degree videos sourced within 72 hours.

    Taking the joy of dancing into the by-lanes of India where dreams often do not find avenues, Zee TV collaborated with GiveIndia to host dance workshops for underprivileged kids supported by the giving platform in Varanasi, Ahmedabad, and Nagpur. While the three talented DID L’il Masters skippers- Vaibhav Ghuge, Vartika Jha and Paul Marshal demonstrated simple choreography for the kids to follow, it was the unbridled joy and innocent love for dancing on each of their faces that made the workshops such a huge success! As part of this noble initiative, DID L’il Masters is raising funds to educate and empower underprivileged children. 

  • Boost addresses gender prejudice on its mobile cricket game

    Boost addresses gender prejudice on its mobile cricket game

    Mumbai: Boost, one of India’s most trusted health food drink brands has stepped in to offer cricket fans a more interactive world cup experience by releasing “Boost: Game Stamina Ka.” Launched on 4 March in partnership with World Cricket Championship 3 (WCC3), the game promotes women’s cricket during the ongoing Women’s World Cup.

    Through this game, Boost wants to spread the message that ‘Game Ladke Ladkiyon ka Nahin, Stamina ka Hai,’ reiterating their legacy of cricket being a game of stamina and not genders. Conceptualised by Mindshare Content+, “Boost: Game Stamina Ka” is a one of its kind game that has a custom mode where the players can battle a male squad with an all-female squad.

    Boost is ready to join the cricket fever and represent the spirit of cricket in India. Cricket is a game where a person’s stamina, perseverance, and performance speak volumes. Cricket, regardless of gender, just requires stamina and skills to succeed. In India, women who aspire to play cricket encounter a variety of challenges, including the preconceived notion of men being better than women as players. Boost in their communication wants to debunk the myth and tell everyone that the only thing that matters on the field is performance. This in return gave birth to their proposition – ‘Stamina Beats All,’ which translates to ‘Game Ladke Ladkiyon Ka Nahin, Stamina Ka Hain.’ The brand has a rich legacy of inspiring the underdogs and giving them the right motivation and stamina to overcome challenges, even when the odds are against them.

    “At Boost, we are constantly discovering ways to connect with our consumers. ‘Boost: Game Stamina Ka’ celebrates our sportswomen who have not only proved their mettle but have also inspired thousands of girls across the world,” said HUL vice president – nutrition category Krishnan Sundaram. “Through this new game, we believe that we can reach out to ardent cricket fans with a much-needed fresh perspective without compromising on the entertainment quotient. Our aim has always been to provide the consumers with the best possible experience by constantly innovating and maintaining their interests. The passion and enthusiasm the Indian audience has for cricket will enable them to have a gripping gaming experience.”

    Packed with superior gameplay and graphics, it comes with an in-game rewards system. If a gamer wins a match after it is completed, the winners are tallied onto a weekly leader board, and the top three players will earn platinum rewards every week, as well as an exciting prize from the brand. The game is accessible both on iOS and Android.

    “We live in a cricket-crazy nation and we are proud to associate with this campaign that aims to break stereotypes,” commented Mindshare Content+ & Partnerships SVP Ajay Mehta. “While the TV and digital campaign drove home this brand messaging around ‘stamina’ and ‘performance,’ it was equally important to demonstrate the message in an engaging manner and at scale. Collaborating with Boost, WCC3 and GroupM ESP, we wanted to appeal to our audiences including women gamers in a unique and compelling way, with the ongoing women’s world cup.”

    ​​​​​​

  • Indian superstar Diljit Dosanjh signs deal with Warner Music

    Indian superstar Diljit Dosanjh signs deal with Warner Music

    Mumbai: Diljit Dosanjh, widely known as the ‘Super Singh of Punjab,’ has announced a partnership with Warner Music, the first time he’s signed a deal with a major record company.  Dosanjh is one of India’s leading stars and has found fame as an actor, singer, songwriter, and television presenter. 

    Dosanjh will be working with Warner Music to amplify his global music career. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who announced his own partnership with Warner Music last year.

    He has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi films of all time – appearing in the likes of “Honsla Rakh,” “Jatt & Juliet,” “Jatt & Juliet 2,” “Punjab 1984,” “Sardaar Ji,” “Super Singh,” “Sajjan Singh Rangroot,” “Shadaa” and “Udta Punjab.”

    Dosanjh also enjoys a parallel stellar music career. He has recorded 13 studio albums and established himself as one of Punjabi music’s biggest stars.  His 2020 album “GOAT” was featured on Billboard’sGlobal Chart and went Top 20 in Canada. His latest track “Lover” has already generated more than 68 million views on YouTube.

    “I’m delighted to be collaborating with Warner Music.  Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts,” said  Diljit Dosanjh. “I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process.  I’m just so proud to be playing my part in putting Indian music firmly on the global map.”

    Diljit Dosanjh’s manager Sonali Singh added, “Diljit Dosanjh is a cultural phenomenon.He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”

    “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide andbecome a truly global name,” stated Warner Recorded Music CEO Max Lousada.

    “Just signing this deal has been an exhilarating process.  From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world,” commented Warner Recorded Music president – emerging markets Alfonso Perez-Soto. “We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”

    Jay Mehta, Managing Director, Warner Music India, concludes: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity.His songs are already a rage with anybody who enjoys Punjabi music across the globe.”

    The partnership is the latest landmark move from Warner Music India, which launched just two years ago in March 2020.  The company swiftly signed a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood films ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions.  In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.  

    Warner Music India is growing its domestic roster of superstar and developing artists, hitting the headlines last month when it signed a partnership with Armaan Malik, setting up the Always Music Global label dedicated to homegrown talent, and arranging to release his non-film music.  The company has also had success with Warner Music’s international roster in India, helping the likes of Alec Benjamin, CKay, Dua Lipa and Masked Wolf storm the charts.

  • Ullu appoints Nivedita Basu as head of content strategy & business alliances

    Ullu appoints Nivedita Basu as head of content strategy & business alliances

    Mumbai: Homegrown OTT platform Ullu has appointed Nivedita Basu as the head of content strategy and business alliances. Her role will entail developing, creating, and producing original content and leading strategic business alliances for the platform. 

    With over two decades of experience in production and programming, Nivedita is one of the most noteworthy professionals in the entertainment industry. Her most significant stint was with Balaji Telefilms, where she donned the hat of a creative director.  She was key in revolutionising Indian soap series and also spear-headed content creation for leading Indian GEC namely Star, Zee Entertainment, Sony amongst many others. She is lauded for shows like “Saas Bhi Kabhi Bahu Thi,” “Kahani Ghar Ghar Ki,” “Kasauti Zindagii Ki,” “Kusum” and has also worked as a creative director for 24 at Anil Kapoor Film Company. Prior to joining Ullu, Nivedita had directed and co-produced its much-talked-about show “Tandoor.”

    Speaking on her appointment, Ullu founder and CEO Vibhu Agarwal said, “As we continue to expand and foray in different domains, Nivedita’s rich and illustrious experience will help us drive our goals. In her capacity, Nivedita will be responsible for not just creating engaging original content but also identifying the right talent for it. She will also lead our existing and new key business alliances.”

    “It gives me immense pleasure to join the vibrant and growing team of Ullu. Its commendable, how in such a short span of time, Ullu has established itself as a key player in the OTT space which offers content across genres,” said Nivedita Basu. “Earlier last year it expanded its library with family viewing shows like Assi Nabbe Poore Sau,  Bulls of Dalal Street, Cyanide and Tandoor amongst others which had some of the best-known talents from the industry along with intriguing concepts.  It is now at a pivotal juncture of diversifying and I join the team to further solidify its premium content offering.  I am really thankful to Vibhu ji for instilling faith in me.  I hope to take Ullu’s premium content domains to new heights and make the brand a one-stop destination of entertainment across domains.”

  • Republic Media celebrates ‘Green’ International Women’s Day

    Republic Media celebrates ‘Green’ International Women’s Day

    Mumbai: On International Women’s Day, Republic Media Network celebrated the women within its family and across the world. As a gesture of appreciation and as a symbol of commitment to women empowerment, the broadcaster takes the pledge to save, seed, and protect our shared future by protecting the environment.

    Republic marked a truly ‘Green’ International Women’s Day with the women force, who are proudly at the core of the network, celebrating the special day by taking the pledge together to nurture plants and protect our future.

    Commenting on the initiative, Republic Media Network vice president and head – human resources Honey Kaur said, “Women are at the core of Republic Media Network. The women force of this Network are the drivers of the vision that we are all working towards. I am truly blessed and proud to be a part of such an energetic, ambitious, and passionate organisation that is led by powerful women in department after department. The future of our country and Republic will be shouldered by our unstoppable women force.”

    “As an organisation that has pledged to always put Nation First, it is only fitting that on the day that we celebrate the strength and unmatched contribution of our women force, we also do our bit to pledge for the betterment of the future of our great country. That is exactly the thought behind a Green International Women’s Day at Republic,” Kaur added.

    Indian women are the biggest asset to the country’s workforce and one that leads the charge for India’s future. Making unstoppable strides, Indian women are the backbone of the workforce globally. Their achievements, discipline, work ethic, innovation, resolve, and unmatched performance have made Indian women ultimate examples of strong leadership in sector-after-sector.

    With climate change and shrinking green belts, the onus is on us to protect the world we together build. It is with this intent that Republic Media Network will take the pledge this Women’s Day to save, seed, and protect plant life. Flora and fauna form the foundation of the ecosystem of our planet and there is no better day to pledge to protect it than a day marked to celebrate Women, who form the foundation of the ecosystem of our society. It is with this multi-pronged commitment in mind, that Republic Media Network gifted all women employees of the organisation potted plants.

    “Advice from a little sapling: Be bold, be brave, never fear growth. Rise, shine, and spread your seeds of happiness as far as you can. To all the ladies of the Republic Media Network, we thank you for your service, and for reminding us that together, women can achieve anything. At Republic Media Network, we are not empowering women, we are empowered by women,” said Republic Media Network group COO Hersh Bhandari.

    ​​​​​​