MUMBAI: CNBC-AWAAZ, India’s No.1 Hindi Business News channel, once again led the way with maximum viewership ratings during the Interim Budget day this year. Acquiring an unprecedented market share of 57.4%, the remarkable figure stood at 1.35 times the nearest competition. [BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5'19 (Friday, 0600-2400 Hrs), Imp'000 & Market Share)]
The channel scored record-breaking numbers for the entire Budget week gaining a market share of 59.3%, which was 1.45 times more compared to its nearest competitor. [Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: HSM | Period: Wk 5'19, Imp'000 & Market Share)]
“CNBC Awaaz being leader in Hindi news category, provides the most relevant news that matters to the masses in the language that is most comfortable to them. These figures stand testament to the outstanding performance recorded by the channel of being number one. Over the course of time, Awaaz has become a channel that stands out from the rest due to our unmatched reporting quality, standards and outstanding content and marketing activities”, said Avinash Kaul, COO, Network18.
Under the editorial leadership of Alok Joshi, an exhaustive programming line-up and most original content, and experts of the trade like Nirmal Jain, Raamdeo Agarwal, Nilesh Shah, Anand Rathi, Navneet Munot Vikram Kotak and the likes, CNBC-AWAAZ cemented its position as the market leader providing a comprehensive coverage of the Budget.
CNBC AWAAZ has maintained a dominant position in market share, despite the emergence of competition in recent years. The Channel has been a leader in collaborating with India’s biggest institutions, regulators and financial system stakeholders. From the country’s leading stock exchange to industry associations, from market regulators to industry rating benchmarks, the channel has maintained its leadership.
MUMBAI: This budget week, CNBC-TV18 demolished the competition and emerged as India’s no. 1 English news channel, ahead of the likes of Republic TV and Times Now (Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 5'19, Imp'000 & Market Share). In the English Business news genre, CNBC-TV18 led with a 58% market share, which was greater than the rest of the channels put together, cementing its reputation as India’s Budget Headquarters (Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 5'19, Imp'000 & Market Share).
For the past 19 years, CNBC-TV18 has been India’s premier business news destination. With its unwavering focus on quality content, the channel has always been the preferred choice on all business and economy-related news, dominating the English business news genre, with a 66% market share, on a week on week basis. (Source: BARC, TG: NCCS AB Male 22+, Market: All India (U+R), Period: Wk 45'18- 5'19),
Speaking on CNBC-TV18’s consistent superiority, Avinash Kaul, COO – Network 18 & Managing Director A+E Networks I TV18, said “Disseminating financial news that matters and impacts the people of this country is a task we take very seriously. For the past 19 years, CNBC-TV18 has retained its position as the undisputed leader and this Budget was no different. This exceptional performance is because of our quality content that is authentic and consumer friendly. Our audiences place immense trust in us and we intend on retaining it.”
MUMBAI: Gear up, get ready and fasten your seat belts as the most remarkable adventure of your life is about to begin. MTV, India’s No 1 youth entertainment brand is set to unleash the unexpected with Droom.in MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland. Following the soaring success of 15 iconic seasons, India’s longest running reality show is here to showcase real stories of courage and valor, thereby, inspiring legion of fans to jump into the joyride starting February 10, 2019 every Sunday at 7.00 PM.
Commenting on the announcement of the current edition, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “Roadies defines the adventure reality genre in India. The show’s immense popularity has reached new heights with 133mn viewers on television and 116.8mn views on VOOT just in its last season. Knowing the pulse of the thrill seekers for this long has not only been a gratifying experience for us but also for our partners who benefit hugely from their association. While Droom.in, India’s largest online auto marketplace for buying and selling new and used automobiles, debuts as the Title Sponsor, OPPO has come onboard as the Powered By Sponsor. Frankfinn Institute of Air Hostess Training and Woodland are the Co-Sponsors for this edition while other Associate Sponsors include Envy, Ralco Tyres, Casio G- Shock and Spraymint.”
Debuting as a title sponsor, Sandeep Aggarwal, Founder and CEO, Droom.in said, " Roadies has a cult following amongst the youth of the nation and we are glad to partner with the show as the Title Sponsor. Droom is youth brand and the association will further cement our position. We had previously partnered with the channel during MTV Dropout as the title sponsor, which delivered great ROI for our brand budgets and we look forward to our next three years’ partnership with Roadies."
“Roadies enjoys the status of being one of the most popular youth reality show in India. The show appeals to the young audience because of its showcase of relationships, relevant for today’s young generation, much like OPPO, a brand that believes in surprising the audience with its innovation and has developed a strong connect with the youth. With our sight firmly set on the Indian market, we are trying to associate with the right platforms to interact with our target audience. We are happy to partner with MTV on this refreshing journey as this is a perfect platform to strengthen our connect in India. The contestants and audience can expect to witness and capture the exciting moments on the show with OPPO. We congratulate MTV on running fifteen successful seasons and we wish Roadies Real Heroes 2019 a tremendous success", said Mr. Will Yang, Brand Director, OPPO India.
Every year, the trademark show receives an overwhelming response for the auditions, with the fans showcasing their zest to be a Roadie! Every season is no less than a celebration of the passion and the undying ability to take on the most extreme challenge, providing a perfect blend of adventure and thrill. With a new theme and gang leader in the 16th season, Droom.in MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland will celebrate distinctive individuals who have gone out of their means to help and trigger a change.
This year, legendary sportsman and real-life warrior, Sandeep Singh joins the league for the first-time pumping up the adrenaline with the other seasoned gang leaders. He will be locking horns with small screen’s favorite star Prince Narula who is determined to win. Raftaar whose music echoes amongst the youth is prepped up for his second stint along with seasoned expert Nikhil Chinapa who is here to spruce up the fight. Gorgeous, poised and the two-time winner Neha Dhupia is back to clinch her third title. Being the only boss lady in this man’s world, she will surely have all eyes on her gang. And to top it all, Ringmaster Rannvijay Singh will stir up the game like never before. Braving heart-drubbing tasks and nerve-racking escapades, the contestants will now embark on an ultimate quest for survival.
This season will also be shot across picturesque locations in the hills of South India from the Kannan Devan Hills of Munnar to the western ghats of Chikmagalur reaching the highest peak of Karnataka – Mullayanagiri. The show is set to go on air from 10th February 2019 at 7.00 PM.
MUMBAI: Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Yesterday, Ariel hosted a panel discussion with over a 100 mommy bloggers and media present to discuss the prevalence of gender disparity in India and the need for Sons to Share The Load. The panel that comprised of actors Rajkumar Rao, Patralekha, Director Gauri Shinde, BBDO Head Josy Paul, and Sonali Dhawan, Marketing Director, P&G India, brought forth insightful conversations and personal anecdotes on the disparity within households, and changing times today. They shared that while more men today are sharing the load than ever before, we are still many steps further from the ideal state of an equal future.
The panel also went deeper into the latest Ariel film- Sons #ShareTheLoad that raises yet another pertinent question in this direction – Are we teaching our sons what we are teaching our daughters? – the film urges mothers of today’s generation to raise a generation of equals. The newly-released edition of #ShareTheLoad, has resonated with many parents, newly married couples, influencers and has already received tremendous support and commendation from audiences across India. The film that released on January 24th, 2019 has already garnered 15 Million views in total.
The panelists discussed the reasons for this disparity and talked about the upbringing of children. Even within the same progressive households, there is often a difference in the way our sons and daughters are being raised. Of late, daughters are being raised to be strong, independent and confident to excel in all fields. But they continue to be the primary caretakers of households once they get married. This places unbalanced expectations and burdens on them, which can get in the way of their professional growth. While the society is changing, there is not always enough attention given to raising sons differently. For example, teaching them some new life skills like laundry or cooking, to help better manage their future and make them advocates of household equality. If not taught to #ShareTheLoad, the sons of today become the husbands of tomorrow, who may not be prepared enough to be equal partners.
Showcasing statistics revealed by a survey by an independent 3rd party in 2018, the panel also discussed some inherent differences in the male and female approaches. 72% of women believe that weekends are for grocery shopping, laundry and getting homework done while 68% of Indian men believe that weekends are for relaxation. Coming to daily household tasks like laundry, many women continue to single-handedly take responsibility of all the chores. 68% of women come back from work and do laundry regularly, while for men, this number is only 35%. In fact, 40% of Indian men don’t know how to operate a washing machine. Further, more than half of the men agreed that they don’t do laundry as they never saw their fathers do it. The survey also revealed that Seven out of Ten women* in India reconsider additional responsibilities at work in order to balance the responsibilities at home. With the belief that mothers have a strong empathetic point of view, the panel urged this generation of mothers to raise their children as a generation of equals. Ariel continues to have this conversation by making laundry the face of the movement against inequality within households, because with Ariel, anyone can get best results no matter who does the laundry.
Supporting the #ShareTheLoad movement, actor Rajkumar Rao said “The Sons#ShareTheLoad film really resonated with me. With this latest ad Ariel has not just raised an issue, but has also provided a pathway, so that we can move society to a more equal tomorrow. My mother always raised me to be an equal – starting with sharing to-do lists with my sister at home as kids. I thank my mother for having set the right example for me, and for ensuring I can stand her proudly today to set an example. And this has always driven me to ensure that my relationship with Patralekhaa is that of equals, inside the home and outside of it! Thank you, Ma, for making sure that your son knew how to #ShareTheLoad!”
“Raj is an amazing partner, he inherently believes in sharing the load and has proved that time and again throughout our relationship. He believes, says, and demonstrates that we are truly equal partners – that we are in it together and we have balanced roles to play. But, partners like Raj shouldn’t be exceptions, they should be the norm. #SharingTheLoad should be the norm. I am glad Ariel has continued to drive this conversation, as we can already see change!” Added actor Patralekha, giving the #ShareTheLoad movement a big Thumbs up!
Gauri Shinde, Director of the Sons#ShareTheLoad film said “The #ShareTheLoad movement is the need of the hour, this is a conversation that needs to be an ongoing one to make a visible difference in the gender disparity we see in society. I am aligned to Ariel’s vision of a progressive future and happier households where both men and women share the load. So, with this film we have underlined the role for this generation’s mothers in raising their sons like they have been raising their daughters.”
Commenting on the Movement, Sonali Dhawan, Marketing Director, P&G India, and Fabric Care said,
“Share the Load has always sought to address the inequality within the household, by raising questions that make the viewer think, introspect and act. We have already garnered 15MM views, and that shows how the film is truly resonating with our audience. This year, we are focusing on the younger generation, who if raised in a balanced manner, will grow up to be a generation of equals – the onus lies on our generation of parents. As a mother of a boy and a girl, I truly believe this is possible. #ShareTheLaod is not just a regular campaign, it's a movement for social change, where men and women have equal responsibilities, and equal ownership of chores. Laundry is almost the face of the change we are trying to drive across the country. Because with Ariel, it’s so simple to do laundry that there’s no reason for anyone to not share the load!”
Josy Paul, Chairman & Chief Creative Officer BBDO adds, “We are thrilled to be here to celebrate the early success of Ariel’s Sons#ShareTheLoad. The latest figures suggest that India has given a thumbs-up to the film and its transformational message. We believe there’s more to be done. Along with Ariel, we commit to drive this social change with thoughtful actions that'll help mothers raise a generation of sons who grow up to be equal partners. The statistics reveal that there is a definite change happening in society and as the creative agency of the movement, we will ensure we continue to trigger further realization.”
Ariel #ShareTheLoad movement started in India to address the household inequality that exists in our society. In 2015, Ariel raised a very relevant question – ‘Is laundry only a woman’s job?’ to draw attention to the uneven distribution of domestic chores. With the 2016 ‘Dads Share The Load’ movement, the conversation was aimed at unearthing the reason for the disparity, which is the cycle of prejudice passed down from one generation to the next. The movement has had a significant impact over the years, with more men sharing the load than ever before. In 2015, 79%* men thought household chores are a women’s job. In 2016, 63%* men thought household chores are a woman’s / daughter’s job and ‘outside’ work is man’s / son’s job. In 2018, this number has reduced to 52%*. Despite progress, more work is still to be done. Towards this, #ShareTheLoad recently launched the third leg of the movement with Sons#ShareTheLoad because, with Ariel, laundry becomes the easiest chore to start sharing the load with!
Sons #ShareTheLoad 2019 campaign is based on an uncomfortable truth that’s so true for today. In the film, the mother’s realization of an unspoken social conditioning and her determined resolution is thoughtful, sensitive and a big leap for society. Her simple action gives men one more reason to share the load at home.
With laundry at its center, Ariel’s new communication shows a mother teaching her son to do laundry. Making laundry the face of the movement against this inequality that exists in Indian households, Ariel India with its latest campaign wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load.
MUMBAI: Music awards don’t get bigger than the GRAMMYS! Music industry’s most coveted and nonpareil annual award ceremony returns tofelicitate talent par excellence. Unanimously reckoned as the highest honor for a musician, The Recording Academy recognizes artists for their exemplary achievements in the industry on this starry night. Hosted by fifteen-time GRAMMY winner Alicia Keys, the 61stAnnual Grammy Awardswill airexclusively on Vh1 India,this Monday February 11 at 7:30am, with repeat telecasts at 2pm and 9pm.
“Vh1 India has continued to reign as the undisputed leader in showcasing the best and biggest music events from all over the globe. Widely reputed as the pinnacle of music industry awards, the GRAMMYS is also one of the most anticipated events for music enthusiasts and viewers in India. As die-hard fans of icons like Kendrick Lamar, Drake, Cardi B, Lady Gaga and many more nominated artists, wait with bated breaths, Vh1 ensures they can experience the excitement ofthe awardsas it happens at the Staples Center in LA.“ said, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18.
Making her GRAMMY performance debut, current nominee Camila Cabello will take the stage on music’s biggest night, along with performances by co-nominees Cardi B, Dan + Shay, Post Malone, Shawn Mendes, Janelle Monáe, and Kacey Musgraves. The Recording Academy further expanded its performances lineup with a special tribute to eight-time GRAMMY winner and 2019 MusiCares® Person of the Year – Dolly Parton, who makes her return to the GRAMMY stage for the first time since 2001. Dolly's special tribute segment will also feature her classic hits sung by Little Big Town, Maren Morris, Kacey Musgraves and Katy Perry.
Dominating nomination categories, Hip-Hop kings Kendrick Lamar and Drake lead the race with eight and seven nods respectively, while Brandi Carlilebecomes the most nominated female artist with six nods. Marking its first major recognition outside of the Korean music space, K-pop band BTS earned a nomination for ‘Best Recording Package’. Also nominated in this year’s Grammy awards are Indian-origin artists Falguni ‘Falu’ Shahfor Falu’s Bazaar, Snatam Kaur Khalsa for Beloved andPrashant Mistry (Engine-Earz Experiment) for Symbol in the following categories – ‘Best Children’s Album’, ‘New Age Album’ and ‘Best Immersive Audio Album’ respectively.
The 61st Grammy Awards will also honor Lifetime Achievement Recipient Diana Ross for her profound contributions to music and a landmark career comprising of 42 chart-topping songs, 91 singles & 59 albums with a special 75th Diamond Diana Birthday Performance at the ceremony.
MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival.
Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail.
Ankit Mehrotra, Founder & CEO – Dineout says, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year – the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.”
Kunel Gaur, Founder and Creative Director at Animal says, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome."
MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.
When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.
Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.
Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”
Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”
MUMBAI: In a major brand-building move, Droom, India’s largest and pioneering online automobile transactional marketplace, has become co-presenting sponsor of the ongoing T20 series between India and New Zealand. Post the resounding victories in the Test and ODI series, millions of Indians are looking forward to the tournament in the hope of a dominant finish to the tour. Droom aims to utilize this opportunity to enhance brand visibility and connect with audiences through cricket, a national passion that cuts across socio-economic differences.
The matches are scheduled on 6th, 8th and 10th February with the live telecast starting from 12.30 PM, 11.30 AM and 12. 30PM respectively (IST). Droom’s campaigns will be live on the following channels-
Star sports 1
Star sports 1 HD
Star Sports 1 Hindi
Star sports 1 Hindi HD
Start Sports Tamil
Star Sports Telegu
Star Sports Kannada
Commenting on the development, Sandeep Aggarwal, Founder and CEO, Droom said, “We are very excited to be a part of the IND-NZ series. Cricket is a kind of religion in India that unites rather than divides. The way in which the Men in Blue have been performing has got the entire nation excited ahead of this year’s World Cup, and every match is being followed closely by millions. This gives us an opportunity to build a brand connect with our target audiences, specifically youngsters. With increased brand awareness and association with Indian cricket, we hope to reach out to audiences at a grand scale that only some of the bigger & established brands have. “
Droom, which has become the top online marketplace for pre-owned automobile transactions and evaluation, has consistently focused on carrying out significant brand-building activities. However, the current association will give them an unprecedented amount of visibility with millions of consumers, making them aware about the new way of buying and selling automobiles online while enjoying what promises to be an intense series of cricket.
MUMBAI: ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga adds yet another feather in its cap by foraying into the Bhojpuri fiction genre. The channel is all set to provide the region with its own original prime time with the launch of two diverse genre offerings. The launch is a part of channel’s strategy to penetrate deeper in the target markets while catering to the diversified audience across all age groups. In its quest to deliver premium content for the region the channel has brought on board the leading GEC producers, Paritosh Painter of Ideas The Entertainment Company and Meenakshi Sagar of Sagar Pictures. With already runaway successful shows under their belt these producers are all but geared up to now enthral Bihar & Jharkhand audience also with rich original Bhojpuri content.
Ideas Entertainment will produce a romcom titled ‘Bagal Wali Jaan Maareli’. Given the regions high inclination towards humour, the show will be a fun filled ride of two neighbouring gentlemen who believe in love-thy-neighbours-wife philosophy. The show takes place in a fictional colony located in Arra, Bihar and has motley of quirky characters to add variety of spice to the show and keep the audience rolling on the floor with their idiosyncratic antics.
Sagar Productions will be producing the show ‘Divya Shakti’, a socio-mythological fiction showcasing stories of power of faith and bhakti. Catering to the deep socio-cultural fabric of the region the show will bring to life miracle stories of human endurance and Gods benevolence. It will be adopt a unique format where compelling human stories of faith & conviction will be presented by Gods themselves as a narrator. These tales will be a topical collection of vrat kathayein, regional Bhakt figures with high devotional following as well as spiritual figures from the region.
On this development Amarpreet Singh Saini, Big Ganga Business Head said, “Having already made a mark in the region when it comes to delivering original content, this is surely an interesting time for all of us. Keeping in mind the high demand for such shows, we have decided to foray into the Bhojpuri fiction genre and offering our audience more hours of original content every week. These shows are giving us an opportunity to diversify and expand our audience base hence catering to each and every age group. The channel already enjoys highest time spent in the Bhojpuri genre, with these ventures we are sure to further deepen our appointment viewing with the audience. We have some of the best names from the industry working on these projects and we are confident to up the entertainment quotient further for the regions audience. We are looking forward to creating magic on the screen with such talented teams.”
On the shows, Paritosh Painter, Producer, Ideas Entertainment said, “Regional comedy is a growing category and we are glad to venture into Bhojpuri content as it is inherently a culture which loves and cherishes masti, fun and happy environment. With an evolving audience and their preferences, it is necessary to match up to their expectations. We are trying to produce regional quirk filled full on entertainment offering which we are sure viewers can cherish with their families. I am really excited and looking forward to be a part of Big Ganga’s journey.”
Meenakshi Sagar, Sagar Pictures said, “We are glad to be associated with a channel with such a humungous reach and impact in the region. Sagar Pictures has always brought quality offerings for Indian viewers, with Mythology being their core strength. Bihar & Jharkhand region has a deep faith fabric and we are glad to bring this alive on Big Ganga with our show which will surely be enjoyed by all age groups.”
Big Ganga will be launching its original prime time on 4th March, on the day of Mahashivratri. Along with original fiction shows the channel will also bring back its most celebrated non-fiction show Memsaab’s season 9 as Memsaab No.1 and a weekend topical stand-up show Raag Chunaavi having a tongue-in-cheek take on election and all things related. With 4 hours of original content line-up for the Bhojpuri audience the channel is surely going to set new benchmark in the regional general entertainment space.
MUMBAI: 9XM, India’s popular Bollywood music channel is all set to enthrall the viewers with a brand new property 9XM On Stage. 9XM On Stage celebrates the best of Bollywood music through large scale live events. 9XM On Stage partnered with Salim Sulaiman for a tribute to the Indian Armed forces. 9XM On Stage will be telecast as 1 hour concert to be aired on 9XM at 7pm on Saturday 9th February and on 9X Jalwa at 11am on Sunday 10th February 2019
The special episode will feature the popular tracks played by Salim Sulaiman at the concert along with performances by singers Jonita Gandhi, Raj Pandit, Vipul Mehta and the very famous Manga-niyars from Rajasthan. The performers had the audience dancing on some of the best Bollywood music. The on-ground event was attended by around 3500 people all from the Indian Armed forces and their families.
Speaking about the concert, Salim-Sulaiman said “We are grateful to 9XM for bringing together such a musical night for the Indian Armed forces and their family members. Our Nation’s borders are safe because of our soldiers who undergo many hardships to provide us a safe and secure environment across our Country. It was an honour to dedicate an evening of music and entertainment as a tribute and thanksgiving to the armed forces and make it a night for everyone to Remember.”
Speaking of the special episode created for the viewers Mr. Amar Tidke, Chief Programming Officer 9X Media Pvt. Ltd. said “9XM On Stage celebrates the best of Bollywood music through large scale live events. The first concert in association with Salim Sulaiman was dedicated to the Indian Armed Forces who have been sacrificing their lives for our Nation. It was an outstanding experience to watch the families of these soldiers enjoying and dancing to foot tapping Bollywood music. We are truly honoured to have been given this opportunity to entertain them with our music. ”
9XM On Stage episode will feature the tracks like Kurbaan Hua, Haule Haule, Mar Jaawaan, O Re Piya, Dance Pe Chance, Chak De and many more.
The special episode will be promoted across 9XM and 9X Jalwa. The promotions also include Radio spots and screens branding at multiplexes across Delhi Mumbai. The episode will also be promoted across Social media and digital platforms.
Keep watching 9XM to catch the special episode of 9XM On Stage on 9th February 2019 at 7pm and on 10th February 2019 at 11am on 9X Jalwa .
