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Category: Press Release

  • Tastemade continues to expand its linear OTT footprint with Amagi

    Tastemade continues to expand its linear OTT footprint with Amagi

    MUMBAI: Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony’s PlayStation Vue, and T-Mobile, all powered by Amagi.

    “We have grown our TV audience rapidly across several distributors in less than a year. Having a single technology solution that has allowed us to scale in this way played a key role in this success, setting the foundation for further expansion domestically and internationally,” said Jeremy Strauss, Head of Business Development at Tastemade.” Amagi’s award-winning playout solutions and experience with digital first networks were key ingredients – it gave us the technical superiority, flexibility, and scalability to expand our TV footprint”.

    For Tastemade, Amagi deployed CLOUDPORT – a true cloud playout platform built on Amazon Web Services (AWS) public cloud infrastructure, supporting both linear OTT and VOD content delivery to multiple platforms. It packed in advanced features such as automation, dynamic graphics, and remote monitoring to create a broadcast-grade TV experience for viewers. The entire workflow was configured and managed using CLOUDPORT’s simple web-based interface which improved overall broadcast efficiencies, reducing transition and training time for Tastemade.

    “Tastemade, in a short period of time, has built a very attractive and loyal audience,” said Deepakjit Singh, CEO, Amagi. “We are delighted that they have chosen Amagi cloud solutions to create engaging viewer experiences and enhance their content availability across platforms. Our expertise in linear OTT and VOD delivery puts us in a very unique category of technology suppliers who can provide a holistic solution.” added Deepakjit Singh.

    Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Tastemade, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks – Cinedigm, CuriosityStream, TYT Network, Shout! Factory TV and more.

  • Vigo Video launches its Tamil Thiramai Talent Hunt with leading celebrities Hansika Motwani, Nakkalites and Shriya Saran

    Vigo Video launches its Tamil Thiramai Talent Hunt with leading celebrities Hansika Motwani, Nakkalites and Shriya Saran

    MUMBAI: Vigo Video, the app that encourages all forms of creativity, fun and talent,  is all set to launch Tamil Thiramai, a platform to encourage people in south of India to create content online to showcase their skills.

    Tamil Thiramai will be a  month long talent hunt competition which will be tapping various regions in Tamil Nadu. To unveil the competition, Vigo Video is also roping in celebrities like Hansika Motwani,  Shriya Saran  and popular YouTubers like Nakkalites and Jump Cuts who will be producing videos on the 11th of February 2019.

    Tamil Thiramai’s main objective is to encourage the youth to record and share their thoughts, acts, performances etc, which can be seen by one and all. This month-long campaign, has been interestingly designed and aims at creating a stage for aspiring artist and content creators. It is sure to boost the morale of the creators and encourage them to put together videos sans inhibitions.

    As a part of the campaign, Vigo Video will also be scouting for Tamil talent across 10 universities in Chennai. Live events will be held on campus for students to showcase their talent.

    Throwing light upon the launch of Tamil Thirami, spokesperson of Vigo Video India shares,” We are excited for this campaign in Tamil by associating with various college. It's exciting to learn about a new market and discover so much.”

  • Paisabazaar.com’s new brand film ‘The Wedding Speech’ goes viral, reaches over 5 million views in 3 days

    Paisabazaar.com’s new brand film ‘The Wedding Speech’ goes viral, reaches over 5 million views in 3 days

    MUMBAI: Paisabazaar.com, India’s largest online marketplace for financial products, has launched its new brand film – ‘The Wedding Speech’ on the occasion of its 5th anniversary. Within 3 days of its launch on digital platforms, the film has garnered over 5 million views on YouTube and other channels and has been shared over 20,000 times on Facebook alone.

    Paisabazaar.com was co-founded in February 2014 and has been the clear market leader for lending products for the last two years, as per industry estimates. Its brand initiatives so far have focussed on product offerings on the platform, and this is the first time it has launched a brand film.

    The brand film, through a story of two brothers, focusses on how the right advice can change lives. Paisabazaar.com says it wanted the consumers to connect its brand with trust and good financial advice.  The inspiration for the film came from millions of conversations Paisabazaar.com has had with consumers from all walks of life in the last 5 years. It says often consumers, after getting a loan through its platform, would come back, to thank them for helping in a difficult situation.

    “As a market leader, we invest deeply on building the brand. However, most of our earlier brand initiatives work in a functional space where the intent was to increase consumer awareness. With this film, we wanted to go deep to try and connect with consumers and increase the brand affinity. The initial feedback has been overwhelming and is encouraging, for us to do more such work in the future,” said Naveen Kukreja, CEO & Co-founder, Paisabazaar.com.

    With this film, Paisabazaar.com also introduces its new brand philosophy, ‘Paison Se Badhkar’, in line with its leadership position as one of India’s most trusted financial consumer brands.  

    “Though Paisabazaar.com is the market leader for lending products, it does not just stand for money and loans. Our new brand positioning focusses Paisabazaar.com as India’s financial companion that is always there for your financial needs and would always provide the right financial advice. Paisabazaar.com is Paison Se Badhkar.” said Sai Narayan, Associate Director & Head of Marketing, Paisabazaar.com and Policybazaar.com.

    The film has already started earning rave reviews from consumers and the industry alike.

    “In this clutter of creating content and advertisement pieces, this piece is a rare diamond. Brilliant script, stunning execution and such lovely subtle brand mention…..Made my day,” said a viewer who shared the film on his social page.

    “This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very clever narrative device! That alone made me sit through it fully,” wrote Karthik S in a review of the film.

    Through the brand film, Paisabazaar.com is also aiming to reach out to MSMEs, one of its key customer segments. It says this year, the MSME sector will be one of its key focus areas, with more and more self-employed shifting to digital channels to access credit for its business needs. It already has 25 partners on board, who are equally focused at providing easy lending solutions. Paisabazaar.com says it aims to become the largest online platform for business loans as well.

    “The Paisabazaar brand has grown significantly over the last 5 years. Despite being very young, we are one of the most trusted and well-recognized financial services brands in the country. The testimony to the fact is the enormous reach we have been able to build. Today, we get over 2 million product enquires from over 1150 cities and towns in India every month,” said Naveen Kukreja.

    The brand initiatives have led to a 5X growth in traffic on the Paisabazaar platform in the last one year.

    Paisabazaar.com says one of its key intentions with the brand film is also to spread the message on self-reliance and standing on one’s feet, and it is always behind its customers to support just endeavors.

    “We want to give our customers the best advice and the best products, which go hand in hand. Like, we run India’s largest credit awareness and credit advisory initiatives where through expert advice, we help customers get access to the best lending products,” said Naveen Kukreja.

  • Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh. Through Gully Boy, Dish TV is reiterating its commitment of giving its subscribers complete freedom of choice.

    Ahead of the release, DishTV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt. In the TVC, both the actors are seen talking about DishTV’sMeraApna Pack that allows subscribers to pick and choose channels of their choice. To further engage its customers, DishTV has also launched a Special Recharge Contest on its website. The highest online recharger of the day will stand a chance to win couple tickets to the movie and one lucky couple will get a chance to meet the movie star cast. 

    Commenting on the partnership, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV said, “We are excited to be associated with ‘Gully Boy’ which is inspired by a real life story of a street rapper who wishes to follow his own path. This is the same belief for us at DishTV as we have truly empowered our subscribers to choose their own entertainment. Furthermore, who better to embody freedom and energy than our very own brand ambassador Ranveer Singh who is the lead actor of the movie.” 

  • SonyLIV celebrates the season of love this valentine’s day

    SonyLIV celebrates the season of love this valentine’s day

    MUMBAI: ‘There is only one happiness in life: to love and be loved’.

    Valentine’s Day is a serious affair for couples in love.  India’s first premium video on demand (VOD) service, SonyLIV, is all set to bring an exciting line up this Valentine’s Day. The OTT platform is giving a chance to its viewers to be engrossed in the season of love through movies, web originals, short films and romantic songs streaming live on the platform.

    Valentine’s Day is an excuse to binge watch your favourite movies with your loved ones making the entire experience worthwhile. SonyLIV is playing cupid by bringing non-stop romantic drama and captivating experiences for its viewers with movies like Aashiqui 2, Ram amongst others.  But why stop there, SonyLIV keeps you on the edge of your seat with some web originals that will make you binge watch romantic series like Lovebytes, Married Woman Diaries, The Good vibes, The Big Bong connection to name a few. SonyLIV even brings to its viewer’s short romantic films like Gulmohar, Guzaarish, Us & Them, Ansuni amongst others. How can a V’Day be complete without SonyLIV?

  • The Quest for Life in the Fast Lane – GoQuest Digital Studios Announces Association with Motul India for Indian Motorsports

    The Quest for Life in the Fast Lane – GoQuest Digital Studios Announces Association with Motul India for Indian Motorsports

    MUMBAI: Continuing with its trend of associating with the biggest International Motorsport clients, GoQuest Digital Studios (GQDS), the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, today announced its association with Motul India. The association comes as a major boost to the growing popularity of motorsports propelled by GQDS’s impressive production of the recent show on Volkswagen Ameo Cup series.  

    Arguably the most familiar brand in global motorsports arena, Motul is a 160-year old world-class French engine performance lubricant brand.  It is present in more than 80 countries, and is a pioneer in design and distribution of high-quality lubricants with higher technical value added. It has also been the supplier for some of the best international official racing teams and automobile manufacturers and is also a known sponsor of famous races.  The brand joining hands with GQDS comes at a time when the latter is bringing motorsports to the forefront among Indian masses and popularizing it in the country like never before.

    GQDS took charge of the Volkswagen (VW) Ameo Cup series in 2018, and developed a show that scores high on every aspect-production quality, exciting narrative and offering a great entry point to new fans of racing. The 9th edition of the Ameo Cup also pushed aside stereotypes with the participation of women drivers, whose journey was covered in great detail by GQDS. This progressive and unique understanding of the stance along with leadership in Motorsports was one of the prime factors which led Motul to partner with the content production and distribution platform.

    Commenting on the association, Darshan Bhatt, Director, GoQuest Digital Studios said, “With its huge presence across a number of exciting international championships such as MOTO GP and World Superbike Championship, Motul’s association with GQDS will substantially add to enhance the Indian motorsport experience. We are giving our participants as well as our audiences a first-hand look into the world of racing, and Motul has been on the tracks for many decades. The supercharged turbo rally we recently held with Motul and Throttle97 at Buddh International Circuit is further testament to the racing culture we hope to cultivate amongst sports enthusiasts in India. The turbo rally saw a number of beautiful and powerful cars driven by enthusiasts, but the highlight of the day was the shared passion for the sport and the thrill of it all amongst each one of us who were involved. We are beyond excited to be associated with Motul, which will take Indian motorsports a notch above the rest.”

    Speaking of the same, Mr. Preetam Goswami, Marketing Head, Motul India said, “We are happy to be associated with GoQuest Digital Studios and Throttle 97 as the performance partners for their Track Day Event. Motorsport has been Motul's focus since the 1950s. Over the years, we have forged strong technical agreements with some of the world's most quality-minded Original Equipment Manufacturers like Nissan Nismo, Toyota etc. There is a perception that Motul is exclusively for motorbikes. Through such associations we want to communicate that we are also meant for cars. With our 100% synthetic racing range for cars, we've been supporting many passionate teams in India. The idea is to create awareness and build brand equity for our passenger car oils. Our dynamic range of passenger car oils is engineered to protect and enhance the performance of your car throughout its lifetime.”

    Bringing motorsport events to Indian masses has not only caught the eye of the motorsports junkies but has also proved to be popular amongst those outside the community, both in terms of following the series as well as interest in understanding the nuances of the thrilling sport. With associations such as the one with Motul, GQDS has further underlined its identity as the symbol of the rise of motorsports in India, making the racing experience a much sought after part of the Indian sports enthusiasts sporting diet.

  • Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta

    Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta

    MUMBAI: Budweiser Experiences presents VH1 Supersonic, for the first time ever will witness the formers very own stage – BUDXAWAKENING. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness. 

    In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energized and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection! As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience. 

    Commenting on the association, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev, said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as theBUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.” 

    The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com

  • TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    MUMBAI: TO THE NEW, a premium digital services technology company today announced that it has appointed Mr. Najam Kidwai on the company’s board.

    Najam is a seasoned leader, advisor, venture capitalist, entrepreneur, and global technology investor. He also serves on the boards and advisory boards of many global consumer & internet businesses including 23&Me, Boxed, Forge Global, G3NIU7, Infomedia, Moov, EQUIAM LLC, FUSION foundation and Princeville Global.  Najam is also the founding CEO of two companies that have successfully IPO’d.

    Mr. Kidwai holds a BSc (Hons) in Technology Management, a Masters in Business Innovation and also received an Honorary Doctorate in Business Administration from the University of Lincoln.

    TO THE NEW specializes in cutting and emerging technologies and has helped many global enterprises and internet businesses across US, UK, Europe, Middle East, Asia, and India successfully transform using digital technology.

    The company has been riding on top of the digital transformation and product engineering services market and has been growing at an incredible pace and now expanding into new markets such as the Middle East.

    “I am thrilled to join TO THE NEW. The company has been doing exceptionally well in terms of revenue growth, adding global customers and building a great team with extensive expertise in innovative and disruptive technologies. I am looking forward to working with this team and helping the company advance in its growth trajectory.” said Mr. Najam Kidwai.

    Welcoming Najam to TTN, Deepak Mittal, CEO, TO THE NEW quoted “Najam has a fabulous track record on helping businesses scale. Adding him to the board is a step ahead in the direction of building a robust strategy for the company with a focus on increasing company growth, technology competency and offerings to ultimately deliver services that address the needs of clients across the globe.”

    On his appointment, Narinder Kumar, EVP – Technology Services at TO THE NEW said “Najam is a technology evangelist and a specialist in mobile payments, e-commerce, entertainment & gaming, digital health, robotics, IoT and AI. We are confident leveraging his extensive experience in working with new age-digital startups to full-scale internet businesses will help us accelerate the company’s growth.”

  • Kalyan Jewellers’ valentine’s day jewellery wishlist

    Kalyan Jewellers’ valentine’s day jewellery wishlist

    MUMBAI: Valentine’s Day is the moment for celebrating love in its myriad forms— and during this season of love, Kalyan Jewellers has released a one-of-its kind Valentine’s Day jewellery wishlist. If you haven’t been able to finalize a Valentine’s Day gift for your bae, your better half or yourself (to show yourself some well-deserved appreciation), here’s a highly insightful wishlist from Kalyan Jewellers.

    The Valentine’s Day special wish list features exquisite range of jewellery products from the house of Kalyan Jewellers. For those trying to express their evergreen love for a newly married couple getting ready to celebrate their first season of love or for the young and enthusiastic enjoying their early days of romance, to those who want to express self-love or the this jewellery wish list has something for everyone.

    The wishlist features lightweight jewellery in gold, rose gold and diamonds – from rings to earrings and danglers to stylish bracelets and pendants. The tailor-made jewellery wishlist has been specially designed to cater to those who celebrate this special day by expressing their love for their family, friends and special ones. These products include a variety of designs from Kalyan Jewellers’ different jewellery collections like Mudhra, Laya and Glo.

    The jewellery brand has also launched a special offer to celebrate the season of love. Customers can avail a special discount of 10% on diamond jewellery and 7.5% discount on precious & uncut jewellery on purchase of Rs.10,000 & more. The special Valentine’s Day offer can be availed at Kalyan Jewellers’ showrooms across the country till Valentine’s Day – 14th February, 2019.

    This wishlist has all the answers for those looking for the perfect Valentine’s Day gift that symbolizes the everlasting bond of love, companionship and togetherness.

  • The Kumbh of Corporate reporting minds – the 8th AR Conclave will witness the convergence of corporate reporting authorities and enthusiasts this Thursday, 14th February

    The Kumbh of Corporate reporting minds – the 8th AR Conclave will witness the convergence of corporate reporting authorities and enthusiasts this Thursday, 14th February

    MUMBAI: Get ready for the country’s oldest conference on corporate reporting, AR Conclave is staging its eighth edition at ITC Maratha, Mumbai on Thursday, February 14, 2019. Expanding its ambit beyond India for the first time, this year the conclave will witness the convergence of corporate reporting authorities and enthusiasts at a day-long event, carefully split in two distinct parts – deliberation and celebration.

    During the conclave more than 250 senior corporate delegates from corporate finance, secretarial, sustainability, investor relations and stakeholder communication would brainstorm on the three key aspects; corporate governance, annual reports and sustainability.

    While an array of expert speakers and panelists would add depth and breadth to an epic day of interactive brainstorm, Report Insights’ research team and priceless report library is readying a heady mix of reporting cocktailing the form of three star items.

    AR Monitor – South Asia

    ‘AR Monitor – South Asia’, a benchmarking study of nearly 2800 annuals from South Asia would present ‘South Asia Top-30’ Annual Reports. Leveraging ReportInsights’ proprietary report evaluation tool, it would analyze and highlight the best practices across four varied metrics of Engagement Value, Info-richness, Strategic Orientation and Objective Performance Analysis.

    Global AR Exhibition

    A star attraction from the very first AR Conclave 2011, the ‘Global AR Exhibition’ will display a hundred choicest Annual Reports from across the globe, from across the industry sectors, market capitalization and revenue spectrum. Drawn from the vast and updated AR Library, the display will also highlight what is worth emulating from each of these reports.

    The ‘Global AR Exhibition’ will be another attraction post the conclave where hundred choicest global annual reports from across the globe, industry sectors, market capitalization and revenue spectrum will be showcased.

    Trendsetters – Indian Annual Reports 2014 -2018

    AR Conclave 2018 will also witness the launch of AR insight’s first ever Coffee Table Book – Trendsetters – on corporate reporting. The Coffee Table Book is a culmination of extensive study and benchmarking of Indian Annual Reports for the last five years (2014 to 2018). Trendsetters will capture the evolution of Indian Annual Reports over the last five years, encircling changes induced by regulatory framework, as well as best global practices. A panel of experts and some industry leaders will crystal-gaze into the future of Indian corporate reporting to set the agenda for coming years for Indian companies.

    CEO – arinsight & Managing Director- reportinsight, Mr. Pravin Ujjain said, “Since 2011, AR Conclave has fast established itself as the ultimate forum of corporate reporting in India. It brings together the crème de la crème of the corporate world. The idea of such conclave is to get all the biggest sources of inspiration together so that they can present their stories and ideas in the most innovative and engaging ways.”

    On the day of the event, AR conclave will be honored to host 19 renowned speakers from governance, sustainability, capital markets, regulation, investor relations and stakeholder communication will share their practical insights with the delegates. Mentioned below is the list of speakers;

    Mr. Ujjain added, “The event will be a starry affair and we promise to deliver one of the most insightful and interactive conclave with a mixture of experience, knowledge, enthusiasm and innovation “