Category: Press Release

  • Kenya Safari Packages from India – How to Plan the Best Trip

    Kenya Safari Packages from India – How to Plan the Best Trip

    From visa application to vaccination-when to travel- places to visit, and for how long – here is a perfect guide on how to plan the best Kenya safari packages from India. Kenya is one of the few countries in Africa that boast all sorts of tourist attractions. From wildlife-rich savannahs to gushing waterfalls to peaceful woodlands and pristine beaches, you never get enough of Kenya’s tourist destinations.

    Planning a successful trip to Kenya from India may be a daunting task. In this article, experts from masaimarasafari.in have put together the following information to assist you in planning. Also, we‘ve highlighted a few of the most sought destinations in Kenya.

    Passport and Travel Visa for Kenya

    All visitors who want to travel to Kenya from India should be in possession of a valid passport with an expiry window of six months after the end of their intended stay in Kenya.

    Next is VISA! There are three ways in which you can obtain a Kenya travel visa. The first and most convenient method is an online application that gives you an e-Visa. This mode of application saves not only money but also time and the energy you could have used traveling to the embassy.

    You can apply for an e-Visa using your phone, laptop, PC, or any other device.

    Secondly, you can obtain an application from the Kenyan Embassy or High Commission and wait for a few days for processing.

    The third option involves a quick and straightforward procedure where you make an application upon arrival at any international airport. A single-entry visa costs US$50, a multiple-entry visa US$100, and transit costs US$20, valid for three months.

    Health and Vaccination

    Kenya falls within the yellow fever zones, and therefore it is mandatory to have the yellow fever vaccine to travel to Kenya. So, this certificate will be required upon arrival by the airport authorities.

    Nowadays, the yellow fever vaccine lasts a lifetime, contrary to previous years when it could only last for ten years. Therefore, you only need to produce your previous vaccine booklet if you had previously received the jab.

    Also, for personal safety, it is advisable that you take malaria preventive medication since some parts of Kenya, such as the coastal region and some game reserves, are Malaria infested zones.

    When To Travel

    Kenya’s climate varies considerably from one region to the other. This is mainly dictated by the altitude, seasonal monsoon wind, and proximity to water bodies. However, the general consensus about Kenya is that there are two seasons, dry and wet seasons.

    In most cases, Kenya Vacation packages from India are scheduled during the dry season, which falls between December-January and July-October. Typically, these are the best months to view the wildlife in their natural habitat. For instance, the wildebeest migration starts in late June, reaches Masai mara in July, and remains in mara until October.

    Nonetheless, the wet season has its perks though. Wet seasons mean an abundance of flora, low prices, and uncrowded national parks.

    For How Long

    There is a lot to do in Kenya; from wildlife viewing in the national park to interacting with the Maasai community to basking in the sandy beaches and hiking at Mt Kenya, there are so many sightseeing destinations that you cannot cover all in a single visit.

    The question of how long to spend on your vacation is dependent on the number of tourist destinations you want to visit, time to spend on each, budget, and time available.

    However, most Kenya tour packages from India run for either 3 days, 5 days a week, or two weeks, but this doesn’t mean you cannot have a longer vacay. Some top tour companies, such as Ajkenyasafaris.com ltd are flexible and offer customized packages. Therefore, you can have your customized package to fit your budget and needs.

    Destinations To Visit

    Kenya is one of the most stunning and sought travel destinations in East Africa. It boasts wildlife-rich savannas, beautiful beaches, mountains, and amazing culture, to mention a few. Here are a few of the best destinations to visit in Kenya

    Masai Mara National Reserve – This is one of Africa’s most magnificent game reserves.

    It is famous for the great migration, when more than two thoIndiand wildebeest, zebra, and Thomson’s gazelle travel to mara from Serengeti between July and October. The park is also home to a large population of predators such as lions, cheetahs, and leopards. Kenya safari packages from India without a day or two at mara are not complete.

    Amboseli National Reserve – The park boasts a large herd of elephants. Other wildlife commonly spotted in the park include; lion, cheetah, giraffe, impala, gazelle, and 600 species of birds.

    Tsavo National Park – This is Kenya’s largest National park, divided into two; Tsavo West and Tsavo East. The attractions include vast savannah, waterfalls, volcanic hills,lava-volcanic plateau, and impressive diversity of wildlife.

    Nairobi National Park – This is a unique park located in the heart of the country’s capital city. It is a 15 minutes drive from Nairobi city. Here you get to view a number of animals such as buffalo, leopards, zebras, wildebeests, elephants, and cheetahs. You also get to see one of the planet’s most endangered species at the rhino’s sanctuary.

    Safety in Kenya

    Most people are always concerned about their safety whenever they visit a new place. Kenya as a whole is considered to rank among the safest countries in Africa. However, it is not immune to common crimes such as pickpocketing, muggings, and confidence tricks. So, you should be cautious. In terms of health, Kenya boasts top-notch medical services. There are top-rated hospitals in the major towns such as Nairobi, Nakuru, Kisumu, and Mombasa well equipped with specialist physicians and surgeons as well as fine dentists and opticians.

  • B2B Email Marketing: 5 Top Tactics for Lead Generation

    B2B Email Marketing: 5 Top Tactics for Lead Generation

    The use of an opt-in email form to gather leads is known as email lead generation. It all comes down to acquiring data on potential clients, such as their names and email address.

    However, the lead capture form is not the end of an email lead creation plan. It also entails strategically cultivating leads so that they can become clients.

    Organizations must have an email lead-generating strategist to expand their customer base and increase sales.

    Your company may find it challenging to generate revenue and grow without a robust system for lead generation.

    The ability to nurture your audience and take them to the ultimate conversion (from prospect to paying client) depends on having the correct strategy for attracting leads.

    According to research, over 48% of marketers hail email marketing as the best method for creating internet leads.

    A successful lead-generating plan will provide your company with other advantages, including increasing brand visibility, getting the right clients, and increasing revenue generation.

    Below are some tools you could deploy to boost lead generation via email marketing.

    1.    Webinar partnerships and collaborations

    Generating leads through webinars doesn’t necessarily require you to run your webinar.

    You might participate in a webinar another company holds as a guest or co-host. The same holds for podcasting and publishing guest posts.

    You may sometimes reach new audiences—thousands of new viewers and listeners—by adding value to webinars or branded podcasts.

    Among those new audiences, there may be dozens of new potential clients.

    Cross-collaboration is a crucial component of every media or event relationship.

    Make sure you and your partner advertise the webinar, podcast, or article to your audiences on their most essential platforms as soon as it is out.

    You can place your call to action there or do an email opt-in for your new audiences.

    2.    Catchy subject lines

    Thinking of original ways to pique interest or create a sense of urgency is crucial.

    Depending on your line of work or industry, Emojis, bold type, italic font, and other design elements can all be used to bring readers’ eyes to the subject line, which is the most crucial area of your email.

    By raising open email rates and, eventually, customer conversion rates, this strategy can significantly impact the outcome of your email campaign.

    But how do you ensure that the subject line is captivating enough to provoke a click-through by the prospect?

    One sure way to do that is by having a catchy subject line.

    For instance, if you created a news blog with a list of interested email subscribers, you should heavily emphasize recent news events within your niche to engage your readers.

    However, if you want to stand out, you should leave the subscribers intrigued. An example of a captivating subject line that is newsworthy is ‘What made JP Morgan the worst investment of the century.’

    3.    Lead scoring via automated email

    Communicating effectively with the appropriate audience at the right moment is a crucial marketing component. You may accomplish that by using lead scoring to ensure you capture high-quality prospects.

    Your leads can be sorted and prioritized with the aid of lead scoring. Lead scoring is ranking your prospects according to their perceived value to the organization.

    It’s a suitable method for getting quality prospects who are more likely to appreciate your communications.

    In marketing, lead scoring may be achieved through email automation.

    For instance, it is more probable that you will be able to convert a potential customer if you send them an email offering a discount on a product they have already seen on your website.

    You can also capture high-quality prospects by displaying an exit-intent popup as the visitor leaves the product page if they aren’t already subscribed to your list.

    4.    Clear, concise emails

    The layout of your emails is crucial for generating leads. Ensure that you prepare brief, to-the-point emails in advance.

    Please note that the emails should be as clear and brief as possible. The message’s essential point may be lost if there is too much text in the email.

    The following are some excellent practices to adhere to when creating your emails:

    First, ensure that you use simple, easy-to-read fonts. These will enable your prospect quickly skim through the message without missing its point.

    Secondly, choose a visually appealing, clear-cut email template design. Sales development reps can help you with designing your email template.

    Also, to make your email content easier to absorb for your audience, use well-spaced, succinct phrasing and highlight the most crucial information.

    Your CTA (call-to-action) button needs to be strategically placed in the email to stick out. If the button is visible and easy to click, your readers will do so.

    5.    Tie your email marketing to your social media.

    Using social media to connect your followers with your website is fairly simple and easy.
    Therefore, the first and simplest step would be setting up your business Facebook profile. Next to this critical step is to add a call-to-action, such as “Sign up” or “Subscribe.”
     
    Such measures make it easy for your business to onboard new prospects via social media.

    Further to the above, being active in relevant social media sites such as LinkedIn and Facebook groups, responding to people’s questions, and offering assistance is another excellent tactic with which you can enhance visibility.

    When someone asks you a question about something, you know the answer to, offer to help by answering in three to four sentences.

    You may elaborate on your suggestion by citing one of your blog posts that addresses a related subject.

    Put your money on Instagram or any other social site if that is where your target demographic is most likely to be located.

  • 350-701 Cisco Exam All You Need to Pass – DumpsOut

    350-701 Cisco Exam All You Need to Pass – DumpsOut

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  • What are the 5 Methods of Selecting Projects?

    What are the 5 Methods of Selecting Projects?

    An organization has many interesting and challenging projects to work on, and it needs proper management for delivering the project on time and within budget. This is where project selection comes in, as it is about picking the right project at the right time for the organization.

    The project selection methods for project managers offer a set of time-tested techniques based on sound logical reasoning to choose a project. These offer the best chances of success and filter out undesirable projects with a very low likelihood of success. It is an important concept for practicing project managers and aspirants preparing for the PMP exam.

    In this article, we will understand project selection and the key methods to select a project.

    What is Project Selection?

    •    Project selection is assessing projects to ensure that they align with the organization’s strategic objective and deliver maximum performance.
    •    This process helps to choose projects based on a prioritized hierarchy.
    •    All project selection methods are based on two criteria: Benefits and Feasibility.
    •    “Benefit” refers to all the positive outcomes that include all the reasons to take the project. It includes anything from economic gain to social and cultural significance.
    •    “Feasibility” refers to the chances of the project being a success. This process takes time and a lot of research but also clarifies the project selection.

    There are several methods to select a project, depending on the main objective that needs to be fulfilled. There are 2 approaches to selecting a project: the Mathematical approach (Constrained Optimised Method) and the Comparative approach (Benefit Measurement Method).

    In the sections below, we’ll be looking at the 5 kinds of comparative approaches, as they are more popular.

    1.    Benefit-Cost Analysis

    •    This method is used to discover the most cost-effective way to execute a project by estimating the costs along with benefits associated with a particular project.
    •    It is a simple ratio where we compare the project’s benefits to its initial cost.
    •    The projects with a higher Benefit-Cost Ratio or lower Cost-Benefit Ratio are generally chosen over others.
    •    This method is strictly for projects where we are concerned with money.

    For Example:

    •    Suppose we have a project that generates $1,25,000 worth of benefits and costs $50,000, then the ratio would be 2.5 (can also be written as 5.2).
    •    This indicates that the organization will receive 2.5 units of benefit for every 1 unit of the cost they will incur.

    2.    Payback Period

    •    It is the basic project selection method in which the time frame required to repay the investment cost is calculated.
    •    Here we are concerned with the time taken to recover the initial expenses by neglecting the other factors like the time value of money, risks involved, etc.
    •    When this method is used to select the project, we’ll always look for the project with the shortest payback period.

    Example:

    •    Suppose we have a project that costs $1 million, generating a revenue of $1,00,000 per annum. The payback period, in such a case, will be 10 years.
    •    If we have another project that costs $1 million and generates a revenue of $2 million per annum, the payback period will be 5 years.
    •    So, if the primary focus is to repay the initial investment, we always want to select the one with a lower payback period.

    You can learn more about project selection methods through Simplilearn online education.

    3.    Discounted Cash Flow

    •    In this method, we take inflation into account. This means that today’s money isn’t going to have the same value in the future. For example, $50,000 won’t have the same value ten years from now.
    •    Therefore, it is important to consider the discounted cash flow when calculating the investment cost and ROI of any potential project.

    4.    Net Present Value (NPV)

    •    The Net Present Value refers to the difference between the project’s current value of cash inflow and the current value of cash outflow.
    •    The NPV is always positive, and the project with the higher NPV is preferred.
    •    It is better to choose NPV over the payback period as it considers the future value of money.
    •    However, this isn’t a method for figuring out the discounted value for the present value calculation, and also it does not provide a picture of profit or loss.

    5.    Internal Rate of Return (IRR)

    •    This method is used when we are trying to calculate the interest rate to get our net present value to zero.
    •    The net present value will be zero when the present value of outflow is equal to the present value of inflow.
    •    IRR is used for selecting the project with the best profitability; thus, the project with the higher IRR is chosen.
    •    IRR should not be used exclusively to judge the worth of a project, as the project with a lower IRR might have a higher NPV, assuming there is no capital constraint. The project with a higher NPV should be selected as it will increase the shareholder’s profit.

    Process of Project Selection

    The projects are properly evaluated based on the economic models mentioned above, and then they are finalized through any of the following processes.

    •    Scoring Model – Here the project selection committee will prepare a list of project criteria and score each of them according to their relevance, importance, and priority. Then a list of projects from best to worst is created and the top most project will likely be the one more beneficial and feasible to take.
    •    Peer Review – Here the project managers are asked for their views on what they think about which project will be more beneficial for the organization.
    •    Murder Board – Here we’ll have a panel with the people within the organization, who will do everything they can to poke holes in the argument, i.e., they will keep on questioning why the organization thinks that a particular project is the best to go for.

    Project selection may seem simple, but it requires a lot of techniques and research to choose the best project. The project managers should be well versed with all these methods to be a helpful asset to the organization.

  • Viacom18 takes criminal action against digital piracy

    Viacom18 takes criminal action against digital piracy

    Mumbai: Viacom18 Media is working with Maharashtra Cyber Crime Cell, Mumbai to fight against digital piracy and infringing usage of content.

    The Cyber Crime Cell arrested Subhanjan Kayet for his involvement in the pirated websites/platform named Thop TV. He was accused for the development of software, technical manipulation, illegal streaming and telecasting of the contents from Viacom18’s channels and its OTT platform Voot.

    On 23 May, Kayet was sentenced by Esplanade Court to five days of police custody after considering the severity of the offence and upon the request of the counsel appearing for the state.

    The Maharashtra Cyber Crime Cell has frozen his bank account in which he purportedly received the illegal proceeds of his unlawful activities. He was prolonging his arrest for the last few months after his bail applications were rejected by the courts in Kolkata and Mumbai.
    “Special anti-piracy unit MIPCU (Maharashtra Intellectual property Crime Unit) arrested accused Subhanjan Samiran Kayet from Gobardanaga Harbra, 24 Paragana, West Bengal on 22nd May 2022 as he appears to be the lead developer of the THOP TV app,” said Superintendent of Police Maharashtra Cyber Mumbai Sanjay Shintre. “We have sufficient evidence regarding this.”

    “We are thankful to Maharashtra Cyber for continuing this action against piracy,” said a spokesperson from Viacom18. “It is important to make the message clear that operating or abetting a business of infringement is a serious offence which affects the creative community at large. The perpetrators will be found and brought before law.”
    In the recent past, the efforts of Viacom18 together with Maharashtra Cyber Crime Cell had led to the arrest of the founder and CEO of Thop TV.

    “Viacom18 has always been at the forefront in addressing and curbing piracy of their content and channels,” said the statement. “Viacom18 and the TV18 network will continue to fight market threats associated with piracy and will protect their channel’s content using all legal methods available.”

  • 8 Daily Writing Habits of Successful Writers

    8 Daily Writing Habits of Successful Writers

    All great writers have their secrets; there’s a reason they’ve gone through the whole creative process and achieved publishing success and recognition. Although some prefer to keep their information private and never share the details with their readers or potential competitors, many are ready to offer free pieces of advice. After all, writing isn’t an ending resource, and you don’t get poorer just by sharing excellent ideas with others. This short review has gathered information from many authors. It will cover the common writing habits of people who have already achieved something great. Let’s dive right in; the earlier, the better, isn’t it?

    Reading all the time

    The first important aspect is not writing itself but reading. In any academic environment, you’ll learn that the best way to know how to do something is to read about it. For writers, the situation isn’t different either. Just as you can’t become a great painter without seeing any paintings, you can’t write and develop good language skills if you don’t listen to other voices. You can read anything you need for your soul and writing goals: scientific papers about new banana-growing techniques or a recent romantic story of your liking. By reading, you keep in mind how other people work with words. Through reading, we gain inspiration, ideas, and a desire to work further. When people read, they understand how to create a high-quality piece of text.

    Write every day

    That one isn’t surprising either, is it? With every essay, you get better. Although many features are unique to different writers and show their original approach, this habit is pretty regular. All successful writers write every day. For some, there’s a fixed number of words they have to write to complete their plan every day; for others, writing for a certain period of time works better. Very few writers actually write only when struck by inspiration; unfortunately, our minds don’t remain equally fascinated with a story all the time. To become an expert, you have to write. A lot.

    Keep your notebook or sketchbook with you

    The best ideas don’t come to a writer when he or she sits near their desk, patiently waiting for a muse. Reality is much different: you can get new ideas when you want to buy food in a store or when you sit in the park and watch a bird perch on the branch near you. If you don’t have anything to write your idea in, you will have to hope that you won’t forget about the idea until you come home. Life has shown that people do forget and start from scratch. Take a nice notebook and have it with you all the time. If you like using your phone, don’t take anything aside from it. If you draw and feel that it’s necessary to add visuals, do the same. It works with both fiction and nonfiction types of writing.

    Revise old work

    Although this writing habit isn’t particularly enjoyable, a professional writer polishes their text. It shouldn’t be too daunting at first, but even if your work is excellent, you won’t get great reviews if you’ve got many grammatical errors. It is important to note, however, that a good writer waits a little and puts aside their written text before editing it. Let it lay somewhere without reading it, relax, and work on any other assignment. After that, dedicate some time to using editing services of your choice from cheap to expensive, and read your paper, checking how it sounds.

    Sometimes, students, professional writers, and even educators can find themselves at a loss: creating a perfect piece is difficult. If you’re struggling with creating a flawless piece or can’t revise your old work, you may benefit from becoming a customer of a professional essay writing service, for example, AdvancedWriters. Such companies always focus on delivering top service with great care.

    Spend time outside

    Perhaps that would be surprising for you to hear but not all writing habits have to be present at your home. It’s impossible to remain sane and do your job if you don’t have any time for the world outside. Unless you write a monologue, you’ll need to observe others. Writers don’t create in an environment that’s sterile and entirely objective. Regardless of what you’re writing about, you’ll need to observe the people, an event, or even a landscape to gain a better understanding of the surrounding reality. If you’re bored, find yourself some company and spend time with others. However, if you’re doing it for your writing purposes, listen more than talk.

    Create a distraction-free space

    A lot of great ideas come to writers when they are on a run. But there’s a different reality as well: to feel comfortable, you need to have your personalized writing spot. Some writers have entire offices with large wooden tables, while others prefer a small place near their favorite window. Creating a personal space with a nice chair and a clean table will help you work on your paper. Getting into the right mood and having zero distractions would be great for any writer because it’ll help them create a perfect piece for college or a publisher.

    Do your research

    All types of writing require knowledge of the subject in order to create a persuasive argument. If you don’t research the specific historical period you put your characters in or don’t understand the market conditions while writing about the company, you’ll face serious problems. All excellent essays have a large amount of evidence behind them: a story is more trustworthy and interesting if it has specific details. Before even making your main argument, make it a custom for yourself to research and collect information in a separate file or even physical version.

    Fortunately, you can find almost anything online, and there’s always a website for the rarest of topics ever existing.

    Participate in writers’ journals and digests

    Unsurprisingly, all writers need a community where they can share with each other the ideas and tips on improving their skills. Everyone needs assistance and a friendly hand once in a while, and writers’ journals and digests offer just that. Some even provide regular workshops or meetings to exchange one’s experiences. There are definitely many English-speaking writers’ communities in the USA, Canada, and European countries, but you can search for more in any language you like, and there are high chances of finding such places.

    Make your actions regular

    Now that you’ve read the list of things you can (and often should) do to become a better writer, it’s much easier for you to understand the expected scope of work. Realistically speaking, a lot of people have their lives with full-time jobs, and it’s impossible to read and write from start to finish of the day. Do what you can even if writing every day would mean creating one paragraph only. Once you start, you’ll feel more confident in your words and feel more and more inspiration for your future self as a writer.

  • Kevin Pietersen Talks about the IPL’s Final Week

    Kevin Pietersen Talks about the IPL’s Final Week

    This season of the Indian Premier League witnessed some high voltage clashes as debutantes Gujarat Titans and Lucknow Super Giants began to entertain us.

    Gujrat Titans bagged the most wins so far compared to others. The team won 10 out of 14 matches and has successfully lived up to the hopes of its fans.

    On it, the Former England Captain – Kevin Pieterson – also mentions that the Hardik Pandya led team will be tough-to-beat in this IPL playoffs.

    It’s worth noting that Gujrat Titans’ continuing wins have become a matter of concern for opponent teams.

    And that makes Kevin Pieterson stay more confident about Gujarat Titans.

    “Gujrat Titans are Difficult to Stop”

    The legendary England Batman adds more words to appreciate the continuing success of the Gujrat Titans. The team equips a winning attitude, making them so good at getting things done pretty well on the ground.

    Beyond a doubt, it is going to be tough to break Gujrat Titans – he added. Kevin Pietersen even compares their performance with Shane Warne’s Rajasthan Royals, who have won the 2008 IPL championship.

    Keving thinks the Gujarat players also adopted a winning attitude for the game and won the trophy with a wonderful mentality in the end. A similar reflection can be viewed in Gujrat Titans this time.

    Few Other Good Names Covered in the Winning list of Kevin Pietersen

    Apart from Gujrat Titans, Kevin Pietersen firmly believed in Royal Challengers Bangalore in its match  against Lucknow Super Giants.

    Delhi Capitals were few other big names in the Kevin List but unfortunately they failed to qualify in the next stage of the league after losing by five wickets against Mumbai Indians.

    Neither Delhi Capitals nor Mumbai Indians were lucky enough to play in the playoffs.

    However, Rajasthan Royals have showcased some of the best moves this time and will get a second chance of making it to the final.

    Kevin Pietersen mentions that despite the fact that Chennai Super Kings is also a tough competition, their winning chances were already less this season. They might have won 4 trophies so far, but their transition didn’t have that magic this time and went out in IPL Season 2022.

    Wrapping up

    The four teams Gujarat Titans, Rajasthan Royals, Royal Challengers Bangalore and Lucknow Super Giants have successfully made it to the playoff.

    But in the end, Titans made direct entry to the finale to compete with Royals who have been riding their luck through the group stage so far. But as Hardik Pandya led Gujrat Titans are favorites to lift the trophy this season.
     

  • HistoryTV18 premieres season 8 of #RoadTrippinWithRnM

    HistoryTV18 premieres season 8 of #RoadTrippinWithRnM

    Mumbai: After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

    Starting from the national capital, New Delhi, the life-long buddies will drive across the heartland of Uttar Pradesh and up the hills to picturesque Uttarakhand, to experience this young state’s ancient cultural history, natural beauty and spirituality, while helping themselves to generous helpings of all the great food on offer, on the journey. Viewers can follow the road trip from 25th May to 5th June, in near real time, across the social media accounts of HistoryTV18 and Rocky and Mayur.

    In November of 2000, and are of 53,483KM was carved out of Uttar Pradesh to create Uttarakhand, the 27th state of India with Dehradun as its capital.However, the region’s history stretches far beyond antiquity.Ancient cave paintings and artefacts show that this beautiful landhas been inhabited since prehistoric times. Crowned by the Himalayas up north, Uttarakhand is where the Ganga and several other sacred rivers originate. Covered with forests, blessed with rich fauna and flora, the stateis a tourism and pilgrimagehotspot. FromCorbettto Kedarnath and Badrinath, Uttarakhand offers a long list of amazing destinations, attracting visitors from all over India and abroad. On the New Season of #RoadtrippinWithRnMthe audience will get a taste of the off-beat and the little-knownsin mountain state, as well as must-have experiences.

    While in Nainital,the two travellers shallmake a stop at the iconic ‘Sakley’s Restaurant & Pastry Shop’, in Haridwarthey will show and tell viewers why ‘Mathura WalonkiPracheenDukaan’ is the stuff of legend. In Corbett National Park, they be on the lookout for its famous inhabitants andin gorgeousBinsar they will reveal one of Uttarakhand’s best-kept secrets – Mary Budden Estate – a century-old luxury retreat. The travel itinerary also includesBhimtal, Mussourie, Ranikhet, Dehradun with many a feast and flavour thrown in, before the inevitable descent into the plains.

    Commenting on the launch of Season8, ArunThapar, President – Content and Communication AETN18 said, “Starting off in between lockdowns, as a show capturing the joys of a road trip and India’s incredible beauty and diversity, #RoadTrippinWithRnM has set a new benchmark of sorts for travel and food based original content. The content is created on-the-go, then processed and posted on social media in record time. The 800Million+Impressions, 220Million+Video Views and nearly 8Million Engagements are a testament to the series’ success.We thank our viewers for their love and trust, Rocky and Mayur’s easy camaraderie, subject matter expertise and trademark humour, along with HistoryTV18’s programming excellence in crafting differentiated, novel and immersive content experiences coupled with  our best-in class reach on social media, makes #RoadTrippinWithRnM a category defining mobile-first offering.”

    Speaking on the new season Rocky says, “A roadtrip means the open road, wind in your hair as you stand under a blue sky, being one with the journey and the experience. Laughter, new sights at every turn, a new roof over your head every night, new tastes and flavours. The world unfolds as the journey begins…music and a friend and not a care in the world … just the roadtrip! You coming along? The mountains beckon!”

    Mayur adds, “What could be better than a roadtrip through the magnificent hills of Uttarakhand. Leaving the scorching plains for the winding roads, cool misty mornings, bonfire-lit evenings and delicious hill cuisines is our plan. Come share our journey, of food, fun and friendship on Season 8. This one will be really, really cool. Really ;)”

    Follow #RoadTrippinWithRnM season 8 on Facebook, Twitter, Instagram and YouTube starting 25th May.

     

  • Digital channel Zindagi to launch on DTH platforms as a value-added service

    Digital channel Zindagi to launch on DTH platforms as a value-added service

    Mumbai: Digital channel Zindagi which features popular Pakistani soap operas will now be available on DTH platform Dish TV, D2H and Tata Play as a value-added service. The service will be available starting on 23 May.

    The channel launched in 2014, had gone off the air in July 2017 and its content was only available on the OTT service Zee5. Now, the shows Kitni Girhain Baaki Hain with Kirron Kher as the narrator, “Aunn Zara, Sadqay Tumhare” amongst others will be available to DTH subscribers. The channel’s launch is backed by an innovative content strategy of airing two episodes back-to-back.

    Apart from fiction shows, the service will also showcase acclaimed movies like “Baarish aur Chowmein” featuring Taapsee Pannu and Amit Sadh, directed by Tigmanshu Dhulia; “Toba Tek Singh”, based on a short story by Saadat Hasan Manto, featuring noted actor Pankaj Kapoor and directed by Ketan Mehta; “Silvat” written by Faraz Arif Ansari and directed by Tanuja Chandra with Kartik Aaryan in a leading role; “Saari Raat” a film by National Award winner Aparna Sen starring Konkona Sen Sharma among others.

    “It’s a proud moment for us as we reach yet another milestone and launch Zindagi across key DTH platforms,” said Zee Special Projects chief creative officer Shailja Kejriwal. “What started as a salient idea between a few people deeply invested in the belief of cross border cultural collaborations grew to become one of the most loved television channels in the country. Zindagi took its journey ahead on OTT fueling the digital consumption needs in the country, and the community of believers continued to grow. Today, we add new partners, new believers in Tata Play, Dish TV and D2H, as we take Zindagi to every corner of the country.”

    “There’s a huge fan following for nuanced and author-backed storylines in our country,” said Tata Play chief content and commercial officer Pallavi Puri. “Tata Play Zindagi’s content library is very slice-of-life… they are humari zindagi se milti julti kahaniyan, which we believe will be a treat for the viewers who like relatable narratives.”

    “We firmly believe that providing relatable, wholesome, unique, and relevant content is the most effective way to engage with our subscribers,” said Dish TV India Limited head – VAS Shruti Kumar.

    “We are delighted to announce Zindagi Active as the latest addition to our comprehensive value-added service portfolio. With this, we offer our subscribers the stories that are emotional and enthralling, series & movies that resonate with them, their families, and relationships. We hope to bring together people/communities beyond our country’s border who share similar values, cultures, and traditions. Our Active Services brings the most appealing and relevant content to our subscribers, and the latest addition of the Zindagi Active service reaffirms our commitment towards them,” she added.

  • Punjabi Fever becomes Delhi’s favourite Radio station in no time with the highest TSL!

    Punjabi Fever becomes Delhi’s favourite Radio station in no time with the highest TSL!

    HT Media Network launched Punjabi Fever last year which also happens to be Delhi’s only Punjabi Radio Station – 107.2 Punjabi Fever.

    Launched in the month of October 2021Punjabi fever has managed to reach in the top 3 position of the listenership charts in Delhi as per RAM’22 data thanks to it’s amazing programming and the differentiated music mix.Not only that it has also beaten all radio station in Delhi to become the no. 1 radio station with the highest TSL. Delhi has a big Punjabi influence which is accentuated by the neighbouring states Punjab and Haryana. It is also noticeable that Delhi has a large Punjabi community and a big chunk of Delhites have a heavy Punjabi influenced dialect. Perhaps this is one of the major reasons why Punjabi music is a fan favourite when it comes to the people of Delhi NCR.This therefore, makes a great opportunity for the local advertisers to tap into a larger segment of the regional and neighbouring population.

    Punjabi Fever has only one aim, and that is to bring a smile to people of Delhi whether they are Punjabi’s or not, the only criteria to tune into the station is that you need to have an unfathomable love for everything Punjabi.

    Punjabi Fever has an array of shows and specials that can be enjoyed by everyone in Delhi by just tuning in to 107.2 FM on their radio receivers. People commuting in the morning can enjoy Gedi Route, hosted by RJ Visheshthat brings the best of what the city has to offer with an eclectic selection of Punjabi music that makes your morning drives super energetic.The evening show is Delhi De High Munde which is a dual jock show hosted by RJ Avi J & RJ Nalwa. A perfect show for you to unwind completely after a long day’s work.Throughout the day one can enjoy Happy Hour with DJ Abhi India who plays non-stop mix of top Punjabi tracks. Not just that, there is Solution Singh with his daily dose of humor on the station. The Instagram, Facebook and Youtube handles of the station is also buzzing with fun content with RJs, live interaction with artists, engaging contests etc. every day.

    https://www.instagram.com/punjabifeverofficial/

    https://www.youtube.com/c/PunjabiFever1072

    https://www.facebook.com/Punjabifeverofficial

    This station has unlocked a fresh new set of audience cohort that belongs to the millennial and gen z section, have good disposable income, is flamboyant with their brand choices, and enjoys life to the fullest.

    Punjabi Fever has a motto, GaaneWajjan Do and that is why Punjabi Fever has very few breaks and more music. Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. saidabout Delhi’s only Punjabi Radio Station “Being in a city that works hard and parties even harder – Punjabi Fever has caught the pulse of Delhi and has set the mood of the entire city – GaaneWajjan Do!”