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Category: Press Release

  • The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

    The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

    MUMBAI: Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row. This is the only national football tournament of its kind for underprivileged youth, which took place from 13thFebruary to 17thFebruary 2019 at the Mohammed Hussain Sports Ground, Mumbai.

    The National Inclusion Cup kick started its first edition with Sony Pictures Networks in February 2017 which saw participation of 40 teams (24 men and 16 women) from different states of India and a team from Nepal. The second year witnessed participation of over 50 teams including two teams from Nepal, covering a base of ~500 youth. This year,48teams from different states of Indiajoined the tournamentto compete against each other and there were 4 international teams from Nepal and Bangladesh. The Women’s team from Mumbai and the Men’s team from Sikkim emerged as the winners of the finale, which was held at Cooperage Ground in Mumbai. Ace footballers like Ashley Westwood, Terry Phelan and Steven Dias were present on various days of the tournament to motivate the teams. 

    The teams participating this year were from the states of Jammu & Kashmir, Maharashtra, West Bengal, Uttar Pradesh, Uttarakhand, Punjab, Jharkhand, Vidharbha, Kerala, Assam, Telangana, Meghalaya, Gujarat, Chhattisgarh, Madhya Pradesh, Tamil Nadu, Himachal Pradesh, Delhi, Sikkim, Bihar, Andhra Pradesh, Haryana, Rajasthan including teams from  Nepal and Bangladesh. Similar to the last two tournament editions, the extraordinary players of the Indian slum soccer teams will represent the country at the 17th Homeless World Cup in Cardiff, Wales, in 2019.

    Empowering India’s youth through sports is a key focus for SPN while promoting the spirit of Ek India Happywala.SPN is committed to co-creating India’s social development agenda through its focus on education, empowerment and environment. 

    Highlights from the tournament were aired on the ‘Kick Off’ show on Sony TEN 2 and will also be available on SonyLIV. 

  • CNN’s #MyFreedomDay Returns to Unite Students in Global Fight Against Modern-Day Slavery

    CNN’s #MyFreedomDay Returns to Unite Students in Global Fight Against Modern-Day Slavery

    MUMBAI: CNN’s #MyFreedomDay – a student-driven social media event to raise awareness of modern-day slavery – returns on March 14.

    Driving this year’s #MyFreedomDay is one simple question: ‘What makes you feel free?’ CNN is asking young people to share their responses via text, photo or video across social media using the #MyFreedomDay hashtag.

    Last year’s call to action saw students from more than 100 countries take part, and the #MyFreedomDay hashtag was used far and wide with 1.4 billion global Twitter impressions and 20 million Instagram timelines reached.

    This year looks to be even bigger with CNN correspondents reporting from schools all over the world including Poland, Hong Kong, Kenya, South Korea, Lebanon, the UK and the US. Special coverage kicks off at 11:00pm IST on March 13 with a half-hour special hosted by Zain Asher and continues on through March 14 with a special #MyFreedomDay edition of CNN Talk at 5.30pm IST and live reports from participating schools throughout the day.

    CNN will also showcase what these students, schools and communities are doing to fight slavery on Facebook, at @CNNFreedom on Twitter and Instagram and at CNN.com/myfreedom.

    Leading up to #MyFreedomDay, CNN will air a new documentary film highlighting the plight of 20,000 children working as slaves on fishing boats in Lake Volta, Ghana. Sold by their parents for $250 USD – $150 USD – or in some cases exchanged for livestock – these children are forced to work from dawn to dusk untangling fishing nets in the murky waters of one of the world’s largest man-made lake.

    Premiering March 2 at 12.30am IST, ‘Troubled Waters: A CNN Freedom Project Documentary’ both exposes this terrible practice and spotlights the aid workers and government officials working to rescue the children. The film is the first in a series of documentaries to be co-produced with the Kulczyk Foundation, and replays on Sunday, March 3 at 4.30pm IST, Monday, March 4 at 08:30am IST and Wednesday, March 5 at 11:00pm IST. 

  • Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF – international mice & wedding forum

    Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF – international mice & wedding forum

    MUMBAI: IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.  IMWF, an annual platform powered by Inventum Global, will be held from 12th to 16th May  2019 in Antalya at the Rixos Premium Belek- which is one of the most sought after properties in Antalya for MICE & Weddings.

    On 13th Feb 2019, IMWF announced renowned industry visionary, Wiz Sabbas Joseph, Co-founder and Director of Wizcraft International as the only India member of the Global Advisory Board of IMWF, which comprises visionaries and leaders from across key global geographies.

    IMWF is a prestigious platform where leaders meet, a forum wherein aficionados of the MICE and the Wedding industry come together bringing in their expert knowledge. With the IMWF Global Advisory Board bringing together key industry leaders, IMWF is only set to be bigger and better.

  • Improving corporate reputation through enhanced reporting

    Improving corporate reputation through enhanced reporting

    MUMBAI: The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019. The conclave witnessed the convergence of 200+ corporate reporting authorities and enthusiasts at a day-long event, that concluded with the launch of the world’s first ever coffee table book on annual reports, #trendsetters. The event was split into two parts, day-deliberation and evening-celebration.

    Day-deliberation: The first part of the conclave witnessed a battery of 22 proven authorities deliver 4 keynote addresses and 3 panel discussions. The speaker galaxy included Mr. Nilesh Shah, Prof. R Narayanaswamy, Mr. Shriram Subramaniam, Mr. Sandeep Parekh, Mr. Nagesh Pinge, Mr. Prasanna Sankhe, Dr. Aditi Haldar, Ms. Beroz Gazdar, Mr. Kaushal Sampat, Mr. Makarand Lele, Mr. Naresh Patil, Mr. Nikhel Kochhar, Mr. Pramod Joshi, Mr. Prathmesh Raichura, Mr. R. Kannan, Ms. Roma Balwani, Sairam Prabhu Vedam, Mr. Shankar Jaganathan, Mr. Sudip Bandyopadhyay, Mr. Suhas Tuljapurkar, Dr. Y.K Saxena and Mr. Pravin K. Ujjain who spoke on three critical aspects; corporate governance, annual reports and sustainability.

    Delivering the opening remarks, Chief Guest – Nilesh Shah, Managing Director of Kotak Mahindra AMC (Asset Management Company) said, “As a community we need to come together, the accountants, the auditors, the rating agents, the investors and the regulators where we have appropriate standards, appropriate governing mechanisms and appropriate punishments. I look forward to this conclave spreading awareness on truthful corporate reporting and we could usher in an era where all the accounting balance sheets can be trusted at their face value.”

    Two highlights of the daylong conference were ‘Crystal Gazing Annual Report 2024’, where the panelist emphasized the role of storytelling, innovation and digital content curation to make future annual reports more engaging, crisp and objective; and ‘Business Case of Sustainability Reporting’, the session that emphasized the need for integrating environmental and social performance of a company along with its financial performance.

    Evening-celebration: The second part of the conclave started on a much fashionable note with the launch of world’s first ever Coffee Table Book on Annual Reports, #trendsetters. The Coffee Table Book celebrates the trendiest annual reports released by Indian companies between a five-year period of 2014 and 2018. A visual treat that has been curated from a seemingly as mundane and uninspiring corporate document called annual report presents creative masterstrokes that Indian annual report designers and writers have delivered against all odds. #trendsetters acknowledges top-100 Indian companies for trendiness of their annual reports. Mid-cap and small-cap companies outsmart their large-cap counterparts in this unique list, highlighting their extra efforts in weaving extra stickiness and engagement value in their annual reports.

    Unveiling the coffee table book, #trendsetters, Indian Annual Reports: 2014 -2018, evening session Chief Guest- Dr. Mukund Rajan said, “It is a new concept and I am delighted to be a part of such an innovation. AR Conclave has managed to revolutionize itself and the reporting world each passing year.”

    Elaborating on the vast subject of the conclave Mr. Rajan also shared his views on ESG (Environment, Social and Governance), “Looking at the ESG what we noted was the need and opportunity for higher ESG standard in India is enormous. We constitute around 18% of the world’s population and are one of the most important geographies for the fulfillment of United Nations Sustainable Goals. We need new focus on ESG to offer a new and much needed mantra for sustainable investing and better returns for our investors. We have taken around 20 trillion dollars of funds that are backing an ESG approach. It is one of the fastest growing equity and there is strong and growing research that demonstrates strong correlation between ESG investment and good returns for investors.”

    Expressing his gratitude on successful staging of 8th AR Conclave, CEO – AR Insight cum Managing Editor – ReportInsights, Mr. Pravin K Ujjain said, “What is heartening to note is that AR Insight has created an aspirational industry benchmark by instituting the AR Conclave. We are delighted and humbled to have put together the 8th edition of the AR Conclave for the entire corporate fraternity and are thankful to everyone who has joined us at the conclave. The Indian annual reports have made the sharpest improvement vis.a.vis. their western counterparts in the last 8 years and AR Conclave and our various research and rating publications have made their own contribution in catalyzing this change.”

    He added, “After a successful conclave this year, we will be back with a new set of eclectic speakers and promise to deliver one of the most insightful and interactive conference next year. “

    The AR conclave was a starry affair which brought together the crème de la crème of the corporate world. The event ended on a cheerful note with happy faces all around and a plenty of key takeaways for India Inc. to further improve their annual reports.

  • Monday gets happier with ‘Pyaar ke Papad’

    Monday gets happier with ‘Pyaar ke Papad’

    MUMBAI: Have you spent a Monday binge watching a rom com with a twist? For the first time on Indian television, Star Bharat is taking the initiative to launch the first five episodes of its one-of-a-kind rom-com show ‘Pyaar Ke Papad’ on Hotstar. The episodes will be available to viewers from 18th February from 7:30 pm. Every viewer, premium or not, can cherish this unique Sasur-Damad Jodi and have a week worth of entertainment in 2.5 hours exclusively on the Hotstar app.

    Pyaar ke Papad is a funny narration and humorous banter between a bechara damaad who is determined to win his khadus sasur’s heart and thereby his daughter Shivika's hand for marriage.

    Produced by Panorama Entertainment, the show boasts of an interesting cast of Akhilendra Mishra (Trilokinath), Swarda Thigale (Shivika) and the debutant Aashay Mishra (Omkaar). Set in the city of Kanpur, where religious beliefs and modern relationships are finding a middle ground to happiness, this show is a rib-tickling journey of Omkaar's first love and the fate attached to it.

  • Turner and TotallyAwesome extend presence in South Asia through five new countries

    Turner and TotallyAwesome extend presence in South Asia through five new countries

    MUMBAI: TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives. The collaboration stands to give kids brands in these countries higher engagement with the under-16 demographic through its kid-safe advertising platform.

    TotallyAwesome provides hundreds of brands targeting children with a safe avenue to interact with their audience; its kids-safe marketplace AwesomeAds reaches 170 million kids across the Asia Pacific every month. Moreover, after COPPA in the US and GDPR-K in Europe, India has recently introduced a Personal Data Protection Bill, making it illegal to track children online. This has required advertisers to completely rethink their digital marketing strategies to use compliant platforms such as AwesomeAds offered by TotallyAwesome and which Turner now uses across most of Asia-Pacific.

    TotallyAwesome´s continued relationship with the global entertainment, sports and news company Turner means advertisers in South Asia can engage safely with kids on Turner’s websites, apps, and game apps with licensed titles including Ben 10 – Alien Experience,  Cartoon Network Watch & Play and Toon Cup, plus many more through TotallyAwesome’s safe and COPPA/GDPR-K compliant platform.

    Turner owns and manages some of the most recognized entertainment platforms in the world, including the renowned Boomerang and Cartoon Network. The media powerhouse recognises the rising trend of children consuming content online, and is committed to more kid-safe and privacy protection-compliant content through this extended partnership with TotallyAwesome.

    TotallyAwesome’s CEO Quan Nguyen said: “More than 170,000 children go online every day. As Asia shores up its privacy protection for children, TotallyAwesome is glad to partner further with Turner in Asia to bring more quality and safe content to children, as well as provide brands with a trusted platform to work with.”

    Juhi Ravindranath, VP – Ad Sales – South Asia, Turner India added, “Kids are a key demographics for us. As children consume more digital content, the decision to partner with TotallyAwesome and their kids safe and compliant platforms gives us and our advertising partners peace of mind. We look forward to a fantastic collaboration with TotallyAwesome.”

  • Amazon Prime Video Greenlights a new prime rriginal series – Bandish Bandits

    Amazon Prime Video Greenlights a new prime rriginal series – Bandish Bandits

    MUMBAI: Amazon Prime Video today greenlit an all new Prime Original Series, Bandish Bandits, a romantic musical created by Still and Still Media Collective. Directed by Anand Tiwari and written by Amritpal Singh Bindra, Bandish Banditsis a unique story of two diametrically different personalities who come together for their love for music.  Created in a an episodic format, this series will see the hugely popular and much loved musical trio-Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa make their debut in the video streaming space and don the hat of music composers for this new Prime Original. Bandish Bandits will launch with all its musical splendour on Amazon Prime Video in 2019 for customers in India and across 200 countries and territories.

    Bandish Bandits is a young, dynamic love story between an excellent Indian classical singer shackled by centuries of tradition and a free-spirited pop star who makes up for her mediocre talent with her sensational skills as a performer. It is the story of Radhe and Tamanna who, despite coming from very different worlds, set out together on a journey of self-discovery to see if opposites, though they might attract, can also adapt and go the long haul.

    Vijay Subramaniam, Director and Head of Content, Amazon Prime Video India, said, “At Amazon, we strive to provide our customers with immersive and engaging content across genres.  With Bandish Bandits, we are delighted to bring India’s first streaming original musical – a series that has a refreshingly new take on love. We are thrilled to have the musical trio of Shankar, Ehsaan and Loy on board for this musical extravaganza.”

    Amritpal Singh Bindra, Showrunner, said, “We’re thrilled to be partnering with Amazon Prime to tell the story of Bandish Bandits. The show is a millennial love story set against the backdrop of a clash between Pop and Hindustani classical music. Based in Jodhpur, it explores the central theme of whether music is discipline or is it liberation. Bandish Bandits is extremely special to us because the show has been developed completely in house over the course of two years and is being directed by Anand Tiwari. Still and Still Media Collective stands for high quality content and we hope Bandish Bandits will engage and entertain audiences across the globe through the dynamic platform of Amazon Prime Video.”

    Shankar, Ehsaan and Loy, while talking of the new association, said, “We are super excited about Bandish Bandits. It’s our first series in the video streaming space and gives us a wide new canvas to work on. We are extremely excited to be working with Still and Still Media Collective on this passion project of theirs. While the background score will work in tandem to the story-line and building the scenes, the songs in this series form a part of the core narrative. Making musicals is a bit of a lost art form in India, and with Bandish Bandits we hope to bring this artistic format back to popular culture. Prime Video’s large audience and efforts in cinematic story-telling, makes it the perfect home for a show like this. ”

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Telugu, Kannada, Punjabi and Bengali.

    To watch the upcoming Prime Original Series Bandish Bandits and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and Amazon Prime Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.

  • Indians most optimistic about ageing: Ipsos-Centre for Ageing Better Survey

    Indians most optimistic about ageing: Ipsos-Centre for Ageing Better Survey

    MUMBAI: According to a new global survey by Ipsos in partnership with Centre for Ageing Better, Indians are most optimistic about Ageing, across all the 30 markets covered in the survey. At least 73 per cent said they are looking forward to ageing; India bucks global trend of pessimism towards ageing, close on the heels areTurkey (67%) and Poland (62%), the other two markets bullish on ageing. While most markets are not looking forward to ageing, at the bottom of the heap are Hungary (7%) and Japan (10%), that are least optimistic about ageing.

    How old is old?

    For Indians, hitting 62 years makes one old. But for Saudis and Malaysians, 55 years is the onset of old age.  For majority of the markets polled, 60s is old age (for US, China, UK, Japan too). For Spanish people only when one is pushing 74 years, can be considered old. 

    What makes Indians optimistic about Ageing?

    While 45 per cent Indians worry about getting old and half of Indians polled also feel that there is a general seen a lack of respect towards the elderly, despite these roadblocks most Indians are confident that they can cruise through their old age. 

    How?

    For most Indians confidence stems from choosing a healthy lifestyle – at least 76% Indians are confident that they will be fit and healthy in their old age. Further, 73% Indians feel that one can prepare for old age. Interestingly, across the 30 markets polled, there was consensus on what steps one can take to prepare for the sunset years: staying healthy and exercising (60%), eating a healthy diet (59%), saving for adequate pension (51%), avoiding smoking (45%), having a friend circle (44%), having a sport or hobby (44%), avoiding alcohol (36%), healthy  relationship with a partner (36%), learning new skills (35%), keeping active in local community, adapting home (17%) and moving to a home suitable for the elderly (16%).

    But when it came to actual practice, respondents across the 30 markets felt that for old age, the priorities should be avoiding smoking (45%), eating a healthy diet (43%), avoiding too alcohol (40%), exercising (39%), being in touch with friends (39%), good relationship with partner (35%), learning new skills (32%), play a sport (31%), save for a pension (28%) etc. 

    There is disparity between the two.  

    Majority of Indians (63%) are also harping on technology to ease old age for them. 

    “With increase in life expectancy and support of healthcare and technology, Indians are looking forward to excitements of the second innings of life” says Parijat Chakraborty, Head of Ipsos Public Affairs, India.        

    It’s also about striking a chord with people of all age groups. Half of Indians polled claim that they have friends who are 15 years older than them and 40 per cent claim they have friends 15 years younger than them.  So, a significant number feels it fits in.  

    43 per cent Indians polled feel that media too can be somewhat credited with providing a positive view of ageing by showing it as exciting and with potential to do new things. 31% Indians on the contrary blame media for presenting a grim and depressing view of ageing, while the remaining 26 per cent were undecided. 

    “The middle class has consciously planned for the future to cushion themselves from the challenges of sunset years, both in terms of financial planning and altering of lifestyle. There is also the need for social connect with relatives and friends in the Indian culture,” added Chakraborty.  

    Should young care for the old?

    Across most of the 30 markets covered, predominant view that emerged was that the young should care for the old. Interestingly, at least 75% Indians endorsed this view. China was at the top with 82 per cent spouting it. The Japanese and South Koreans had few espousing this view, these two markets were placed lowest in the pecking order, tied at 23%.       

    Across all 30 markets, Ipsos looked at some of the Merits and Demerits of getting old.

    Top merits that emerged were – more time with family/ friends (36%), more time for hobbies (32%), more time for holidays and travel (26%), giving up work (26%), being financially secure (20%), having a slower pace of life (20%), less stress (17%), being wiser (14%), more peace and quiet (13%), more time for home and garden (11%), being more experience (10%), being able to help others (10%), having good memories (8%), among others.   

    And demerits? 

    Not having enough money to live on (30%), losing mobility (26%), losing memory (26%), being unable to do things they once could (22%), losing family/ friends through death (20%), being in pain (20%), being lonely (19%), losing independence (18%), dying (16%), losing hearing/ sight (13%), being treated badly (9%), being bored (7%), being more susceptible to crime (6%), having to give up work (5%), being left behind by technology (5%) etc.   

    The study also explored the popular monikers that go with old age?

    Across the 30 markets polled some of the top associations for old age was a mixed bag!
    The terms chosen were – wise (35%), frail (32%), lonely (30%), respected (25%), unfairly treated (23%), respectful (23%), kind (21%), sad (15%), poor (13%), happy (12%), well educated (12%), hard-working (11%), ethical (10%), community oriented (9%), selfish (5%), arrogant (5%), work centric (4%), rich (3%), lazy (3%) and materialistic (3%).   

    A significant 40 per cent of Indians polled felt that the elderly has political clout. 

    Anna Dixon, Chief Executive of the Centre for Ageing Better, said: 
    There are tremendous opportunities that come from longer lives, yet just one in three people worldwide say they are looking forward to their old age. This is perhaps not surprising given the prevailing narrative across the globe is one of decline, frailty, ill-health and loneliness. These negative experiences are not inevitable.  We must improve our workplaces, our housing, our health and our communities to enable more of us to age well. Changing our own and society’s attitudes to later life is an essential first step

  • BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition

    BKC DIVE joins the ‘Gully Boy’ frenzy with it’s own rendition

    MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.  The new rendition showcases how super chill, pocket – friendly and thrilling of a hub it is; projects the essence of the brand further inviting youngsters to join in the mania along with their bunch of Bantaais.  

    The fun and energetic video ties in the pulse of the millennial and encapsulates how the typical patron of the restro – bar is. Cool, quirky and fun! 

    Speaking on the launch of the video, Pranay Goyal, Founder BKC Dive said, " BKC Dive's version of the Gully Boy rap is a tribute to all loyalists who have supported us since the inception of the brand. Just like the storyline of the movie, we too believe that life is a party and dreams make it worth it! As the ultimate destination where you can unwind and relax, we encourage each one to live each day as you have never lived before. We are sure that this will resonate with our audience further strengthening affinity towards the brand."

    The restro – bar which is known for it's pocket-friendly F&B menu hosts a gamut of thrilling properties all through the week to cater to the needs of experiential diners. While foodies can munch on a slate of lip-smacking chaknas, appetizers and signature varietals of Khichdi, tipplers can enjoy heady cocktails and concoctions at unbelievable price points.

  • MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

    MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

    MUMBAI: Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence. The prestigious award was accepted by Mr. Kamal Khushlani – Founder and Managing Director of MUFTI. Presented by ET Now and organized by Asia Retail Congress. Global Awards for Retail Excellence is widely recognized as one of the most prestigious awards in Asia. The platform recognizes disruptors, high-achievers, and leaders under various categories in the retail space and honors them for their remarkable contribution to the sector.

    Under Kamal’s able leadership of over two decades, the brand has witnessed rapid expansion to become one of the leaders in the retail space. Commenting on the commendable win, Kamal shared,   “Right from MUFTI’s inception, to it becoming a sought-after brand in the lifestyle space, the journey has certainly been an eventful one. So, I am always filled with a sense of pride when the brand is recognized on reputed platforms such as the Global Awards for Retail Excellence. Winning the ‘Retailer of the Year’ award speaks volumes about how far the brand has come in effectively catering to the consumers. Our audience is at the core of our vision and mission, since we at MUFTI consistently aim to bring offerings that deliver in terms of quality fabrics, trendy styles and comfort ensuring that the customer receives a product they desire; and that’s what truly sets MUFTI apart. ”  

    The ‘Retailer of the Year’ award adds to a host of other laurels such as Indian Power Brand ( Mufti )  -2011 -2012 by IIPM,  Brand of the year ( Mufti ) – -2014-15 by CMAI / APEX , Most Influential Leader of the year / Retail Icon of the year  ( Kamal Khushlani )  – 2017 – by CMO Asia , Rising brand ( Mufti ) 2017 by brand advance research Asia ; standing testimony to the brand’s success and growth trajectory over the years.