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Category: Press Release

  • 55%Urban Indians bat for listening to opposing views on politics: BBC Crossing Divides Global Survey

    55%Urban Indians bat for listening to opposing views on politics: BBC Crossing Divides Global Survey

    MUMBAI: The BBC Crossing Divides Global Surveyshows that while politics maybe a thorny issue, unlike popular perception, over half of urban Indians polled (55%) believe that it is important for them to listen to people with different views on politics, even if they disagree with them. Further, 42% urban Indians polled say that they feel comfortable sharing their political opinion with others even if they have a contrary view to theirs. India is placed fourth in the pecking order. Other three markets endorsing this view were Turkey (61%), Mexico (45%) and South Africa (43%). At the bottom of the heap were Japan (7%), South Korea (27%) and Italy (28%) – being least comfortable about sharing their political opinions.   

    Hold a contrary view?43% self-righteous urban Indians believe opposers care less about India’s future. India is 2nd in pecking order. Turkey tops at 46%. Half of Indians polled (48%) tend to think that that opposers have been misled and 35% Indians feel that one should avoid conversation with them (highest across all markets). Indians realize the futility of the exercise – because 51% feel that those with opposing views even on presentation of evidence are likely to stay rigid with their opinions. 56% Indians profess to have conversations with people with opposing views on issues like politics, climate change, immigration, feminism etc. at least once a week.    

    Only two in ten Indians (22%) feel that people’s divisive views on politics are dangerous for the society. Majority shrug off the negative impact of the same. Poland (56%) however is most worried, while Japan is least worried (6%).

    At the same time, 34% Indians feel that compared to 20 years ago, our society now is more prone to clash of views between people on politics. 

    Social Media – a boon or curse? 

    Majority of urban Indians exhort merits of social media like Facebook and Twitter – at least 68% feel that these two platforms are giving a voice to people who would not normally take part in debates and social issues. Further, 63% Indians credit social platforms like Facebook and Twitter for breaking down barriers between the public and those wielding power. 

    Though 64% Indians polled feel that the debates on these social platforms are quite divisive. 

    Immigration, ethnicity, religion – myths busted?

    43% Indians hail the positive impact of immigration on India. Though 2 in 10 (20%) hold the contrary view.

    53% Indians say that they are comfortable in groups of people who are like them. Though in practice, it does not hold true, our study shows. 

    Only 19% Indians have friends from the same ethnicity as them; only 18% Indians say that their friends are from the same religious faith or belief as them; only 25% Indians have friends with same level of education as them; only 29% Indians have friends of the same age group as them; only 16% Indians have friends with the same political views as them; only 22% Indians would have friends with same views on climate change as them; only 13% Indians would have friends with same level of income as them and only 19% Indians would have friends with same level of views on feminism as them.      

    A new global study by Ipsos for the BBC Crossing Divides season carried out online among adults under 65 across 27 countries captures views on how differences of views are impacting societies.

    “The study shows that Indians are taking the opposing views in their stride and have figured out a mature way of dealing with them by avoiding direct confrontation. Social platforms like Facebook and Twitter are a big hit among Indians as conduits enabling the common man to connect with public figures, something which has been a dream come true for them. Also, majority of Indians exhort the merits of social platforms as interactive mediums. Downside being, social platforms are denounced for being divisive though,” says Parijat Chakraborty, head of Ipsos Public Affairs, Ipsos India.    

    Worlds Apart? Global findings

    While people around the world agree there are political divisions in their country, they are split over whether these divisions are healthy or dangerous for society
    •    Globally, while the majority of people (81%) say there are differences in people’s political views in their country, a third (33%) think these divisions are healthy for society but a similar proportion (32%) thinks they are so divisive that they are dangerous for society.  Only 16% think that these differences have no major impact on their society. 
    o    People in Poland (56%) and the United States (51%) are much more likely to think these differences are dangerous for society, whereas close to half in Mexico (49%) and Peru (47%) believe they are healthy. 
    o    Britons follow the global picture, with 85% agreeing that there are divisions in society.  And despite Brexit, they are more confident that these divisions are healthy for society (41%), but three in ten (31%) still think they are dangerous. 
    •    Two in five (41%) think their country’s society is more at danger because of divisions between people with different political views than it was twenty years ago; this rises to over half (57%) in the United States (57%), Sweden (57%), South Africa (53%) and France (53%).  However, three in ten (29%) say that divisions are about the same as they were twenty years ago, and more so in Japan (40%), Italy (39%), Belgium (38%) and Canada (37%). Only 14% believe that society is less in danger now than it was 20 years ago.  This is higher in Chile (27%), but perhaps they were still recovering from the Pinochet dictatorship two decades ago.
    Half believe that it’s important to listen to people with different viewpoints, but only a third say they talk to others who have opposing views on a weekly basis
    •    Half of all people (50%) say that it is important to listen to people who are different to themselves, even if they disagree with the other person, they still want to understand them – this sentiment is significantly higher in South Africa (71%) and Turkey (68%).  But the study shows that in Germany (43%), Malaysia (44%), Belgium (45%) and Brazil (45%) there is less of a willingness to listen to those with opposing views. 
    •    However, despite saying it is important to listen to others just over a third (35%) of people say they have conversations with people who have opposing views to their own (on issues such as politics, climate change, immigration and feminism) on at least a weekly basis, although nearly three in five (58%) say they do on at least a monthly basis. Just one in ten (10%) say they never speak to people holding opposing views to them, while a similar proportion saying they don’t know (11%). 
    •    One in five (21%) say they talk to people with opposing views on a less than monthly basis, and is higher in Canada (33%), the United States (30%) and Russia (30%). Weekly conversations among people with different views happen more frequently in India (56%) and an array of Latin American countries – Peru (54%), Argentina (49%) and Colombia (49%). Meanwhile, respondents in Japan (40%) and South Korea (34%) are more likely to say they never have conversations with people holding opposing views to them. 
    •    Around two in five say that over half of their friends have similar views or beliefs to them, in terms of religion (38%), immigration (38%), climate change (42%) and feminism (37%). However, when asked about political views, this drops to around three in ten (32%).
    Politics is a thorny subject – only one in three say they’re comfortable sharing their political views with other people 
    •    Around a third (35%) of people globally say they feel comfortable sharing their political opinions with other people, including those they do not necessarily agree with them.  Respondents in Turkey (50%) and Mexico (45%) are much more comfortable sharing opposing political views than average – but this is much less the case in South Korea (27%), Germany (28%), Italy (28%) and Malaysia (28%). 
    o    One in five globally (19%) say they do not feel comfortable sharing their political opinion with others at all, and this is higher in the United States (24%) and Peru (24%). 
    •    Two in five globally (41%) say they feel more comfortable in groups of people of people who are similar to them, and this is significantly higher in China (68%) and Hungary (57%), while less so in Italy (30%) and Belgium (30%). 
    •    Around half of all people say that over half of their friends share similar demographics to them, in terms of ethnicity (56%), age group (49%) and levels of education (46%). However, this drops to less than a third (30%) when discussing levels of income. 
    Political views are fairly entrenched; half of all people think that people with opposing views are unlikely to change their opinions regardless of the evidence presented 
    •    Around half of all people globally (49%) agree that those with opposing political views to them are unlikely to change their opinions regardless of the evidence presented (just 14% disagree). And this rises to three in five in Hungary (63%), the United States (62%) and South Africa (62%).
    •    People are split on whether people with different political views care about the future of the country or not.  Close to three in ten (28%) think that people with opposing political views to their own don’t care about the future of their country but a similar proportion (31%) disagrees.  Respondents in Turkey (46%) and India (43%) are much more likely to think those with different views don’t care about their country’s future.  However, people in the United States (39%) and Colombia (38%) are more likely to disagree that this is the case. 
    •    Over a third (36%) believe that people with opposing political views to them have been misled (19% disagree).   This is particularly the case in Hungary (55%), South Africa (54%), Turkey (51%) and Colombia (50%).  On the other hand, people in South Korea (31%) and Mexico (25%) are most likely to disagree with this statement.
    •    Despite political differences, only a quarter globally (24%) think that people with opposing political views to them aren’t worth trying to have a conversation with, although this is much higher in India (35%) and South Africa (33%). Two in five (37%) however disagree – with those in Poland (50%) and South Korea (48%) the most likely to disagree with this statement.
    •    A third of people globally (31%) agree that people with opposing political views do not care about people like them, with a quarter disagreeing (24%). Turkey (46%) and India (44%) were more likely to agree, while more disagreed in Columbia (31%) Mexico (30%) and Poland (30%).
    •    However, only one in ten (11%) say that all or almost all of their friends have the same political positions to them, and around three in ten (32%) say over half their friends share the same politics. One in five (20%) they were unsure of their friends’ political views, which reaches over a third in France (36%) and Australia (36%).
    o    Respondents in South Africa (20%), Russia (18%), Hungary (18%) and Peru (18%) are the most likely to say that all or almost all of their friends have the same political views as them while this is much lower in Japan (2%), South Korea (3%) and Australia (6%). 
    •    These findings link into other recent polling by Ipsos MORI, which show that nearly two in three (65%) think that people across the world live in their own internet bubble, but only one in three admit they do themselves (34%). It also reveals that three in five (60%) think that other people don’t care about facts anymore, they just want to believe what they want. 
    •    Two in five Brits (38%) say that over half of their friends share the same views as them on Brexit, while only 12% said less than half do.  Close to three in ten (28%) say that do not know their friends’ position on Brexit, which is notable given that Brexit is one of the key dividing lines in UK politics. 

    Social media – boon or curse?  Views are mixed; it has enabled more people to join in on social debates but it has made society more divisive.

    •    Across the world, three in five (61%) agree that social media platforms such as Facebook and Twitter are giving a voice to people who would not normally take part in debates about social issues, and 44% agree that they are breaking down barriers between the public and people in power. However, over half (54%) believe that social media platforms are making these debates much more divisive than they used to be – only one in ten (11%) disagree. 
    •    Belief that social media is empowering people who were previously not engaged is highest – over three in four – in South Africa (78%), Mexico (76%) and Colombia (75%). Comparatively, it drops to under half in Germany (45%), South Korea (48%) and Belgium (50%). 
    •    Latin American countries are much more likely to agree that social media is breaking down barriers between the public and people in power – Colombia (67%), Peru (67%), Chile (61%) – and are joined by India (63%) and South Africa (63%). This sentiment is lowest in Hungary (24%) and Belgium (28%).
    •    Respondents in Colombia (67%), South Africa (65%), Mexico (64%) Turkey (64%) and India (64%) are most likely to say that social media is making debates much more divisive while respondents in Russia (32%), Poland (41%) and Germany (45%) are less likely to agree with this sentiment. 

    Globally, more think that immigration has had a negative impact on their country rather than positive impact but the British are most positive
    •    Around a quarter (24%) think that immigration has had a positive impact on their country compared with two in five (39%) who believe that it has been negative. 
    •    People in the UK (48%), Saudi Arabia (48%) and Australia (46%) are the most positive, but seven in ten say that it has been negative in Colombia (71%) and Turkey (71%).  These findings for Colombia and Turkey are likely to reflect the fact that both these countries have recently taken in large numbers of refugees. 
    •    A number of European countries are more negative than average too – Italy (55%), Hungary (54%), France (53%), South Africa (53%), Belgium (52%) and Germany (51%). 
    •    Immigration is an issue that divides people; globally just 16% say that all or almost all of their friends have the same view on immigration as them, this more than doubles in Hungary (35%) and is much lower across East Asia – Japan (2%), South Korea (3%) and China (8%). One in five (21%) report that they don’t know their friends’ views on immigration, which rises to over a third in Australia (36%), Canada (34%) and France (33%).

  • Hotstar and Applause partner for the first slate of Hotstar Specials

    Hotstar and Applause partner for the first slate of Hotstar Specials

    MUMBAI: India's leading OTT, Hotstar recently announced its foray into digital content for a billion screens with Hotstar Specials. For its initial slate of soon to be launched Specials, it has partnered with Applause Entertainment, the content studio from the Aditya Birla Group. The four shows in the initial slate are – Criminal Justice, The Office, Hostages and City Of Dreams. 

    With over 15 crore monthly active users and growing, Hotstar is the country's biggest OTT by a distance. Earlier this year, it announced its next big leap in content with Hotstar Specials helmed by India's leading creative talent. The four shows that will be rolled out as Hotstar Specials mark the coming together of some of India’s most talented entertainment professionals.

    Tigmanshu Dhulia and Vishal Furia’s Criminal Justice, the Indian adaptation of the hit British series, will feature Vikrant Massey, Pankaj Tripathi, Mita Vashisht, Anupriya Goenka and Jackie Shroff in leading roles. Rohan Sippy & Debbie Rao and Vivek Bhushan have helmed the Indian adaptation of the international cult comedy The Office, which features an exciting ensemble cast. City Of Dreams has Nagesh Kukunoor directing Atul Kulkarni, Sachin Pilgaonkar, Eijaz Khan, Priya Bapat and Siddharth Chandekar in a political drama, set in Mumbai. The widely acclaimed international thriller, Hostages is directed by Sudhir Mishra with Ronit Roy, Tisca Chopra and Parvin Dabas playing pivotal parts.

    Hotstar Specials will be available in 7 major Indian languages leveraging the platform's unmatched reach across the country and will also be accessible to Hotstar's global audiences.

    Speaking about the partnership Sanjay Gupta, MD Star India said "With Hotstar Specials we hope to create the biggest Indian stories delivered to a billion screens. To bring this vision alive we are proud to partner with Applause Entertainment on our first set of Specials."

    Added Sameer Nair, CEO, Applause Entertainment, “Hotstar is the leader of the streaming services in India and a perfect partner for us. We hope to entertain their audiences, to contribute in a small way to help achieve their business objectives and to ink a deeper, longer-term creative relationship with them.”

    Over the past year, Applause Entertainment has developed a robust and varied pipeline of shows, and is constantly improving on processes and systems to be able to deliver high quality creative output at scale.

    Hotstar Specials are slated to launch starting March 2019, on the back of VIVO IPL which will stream exclusively on Hotstar.

  • VOOT announces season 2 of ‘Silsila Badalte Rishto ka’

    VOOT announces season 2 of ‘Silsila Badalte Rishto ka’

    MUMBAI: VOOT’s popular show ‘Silsila Badalte Rishto Ka’ which has been at the center of conversations is now going for a new season with a compelling new love story.  The marquee show that is a fan favorite has gained significant viewership after coming on to Voot and as an Exclusive series created by Voot Originals team it resulted in more than 2X growth in views. In the last 45 days alone It has  garnered 200 M plus views !

    ‘Silsila Badalte Rishto Ka’ known for its  brave and distinctive narrative of a forbidden love story is set to take a leap with a powerhouse cast of heart-throb Kunal Jaisingh, the beautiful Tejasswi Prakash and the talented Aneri Vajani essaying key roles as the next generation . Season 2 deals with the complex relationship decisions and dilemmas that all the young people face when needed to choose between commitment and true love . VOOT Original “Silsila Badalte Rishton Ka – Season 2 is set to go live on VOOT , starting 5th March 2019.

    Elaborating on the launch of the show, Monika Shergill – Content Head, Viacom18 Digital Ventures said “ As the only daily Original series across the entire digital landscape , Silsila has been a gamechanger by successfully doubling its audience on VOOT. On the back of its terrific performance and fandom we are very excited to now take it younger in season 2 and  explore all the relationship themes that are relevant to our huge youth TG on VOOT.”     

    The upcoming journey of the series is definitely set to get as much love and support from its viewers and create new milestones. So now, get ready to experience the changing face of your favorite show only on VOOT.

  • Contiloe launches its second state of the Art VFX Studio in India!

    Contiloe launches its second state of the Art VFX Studio in India!

    MUMBAI: Leading production house, Contiloe has changed the face of television since their inception two decades ago. Carrying this forward, Contiloe has now announced the launch of their second VFX Studio! Currently headquartered in Mumbai, the second facility is located in Bhubaneshwar and will start functioning 5th March 2019. Odisha is one of the primary source of the creative artist in Media & entertainment industry. 

    With this facility, the Contiloe team aims to provide a platform to nurture promising talent, mentor and groom them to create game-changing content across genres. Additionally, the team will go through training in the production house’s Bhubaneshwar & Mumbai facility.

    The VFX studio will be currently operating from a 5000 square foot facility, however, plan to expand this to 1.5 lakh square feet.

    “Today there is increasing demand for quality content strengthened by advanced visual effect, both in the domestic and international market. We understand this growing need and the facility is set to with the intention of offering exceptional Animation and World Class VFX. Riding on the creative talent that resides in Orissa, we believe will help us create skilled talent for the animation and visual effects industry.”, said Abhimanyu Singh, Founder & CEO, Contiloe Pictures and Films    

  • The Womb’s campaign for Saregama Carvaan is the most effective campaign in the world for 2018, according to WARC Effective 100 rankings

    The Womb’s campaign for Saregama Carvaan is the most effective campaign in the world for 2018, according to WARC Effective 100 rankings

    MUMBAI: WARC, the global authority on advertising and media effectiveness, and now part of Ascential – the company that also owns brands like the Cannes Lions, declared Saregama Carvaan as the most effective campaign in the world! The WARC Effective 100 rankings were released today morning.

    The Womb also made it to the Top 10 most creative agencies in the world, and is the only independent agency in the Top 10 list. The Womb also helped India finish among the Top 3 nations where the most effective work is being created.

    Carvaan’s underdog story and success has already become part of marketing lore in India, and it now deservingly sits at the top of the heap in global sweepstakes as well. Additionally, on the back of this path-breaking work, Carvaan pushed itself into the top 5 brands in the world – just behind Coca Cola, McDonald’s, Burger King and Ikea.

    Vikram Mehra – CEO, Saregama India, had this to say on the recognition, “The commercial and critical success of Carvaan is a testament to our belief that the key to innovation is listening to our customers. We are proud to have The Womb as our strategic partners in this successful journey.”

    An excited Navin Talreja and Kawal Shoor, Co- Founding Partners, The Womb, said, “We took on an almost terminal business challenge in the first year of starting our agency. We helped the client meet it, and beat it with a product innovation, that too for an innovation-phobic elderly audience! This has been such a once-in-a-lifetime experience. What more can we ask for after this recognition, except that we must now move on…to the next big thing!”

    The WARC Effective 100 (successor to the WARC 100) tracks the performance of campaigns, brands and agencies in marketing effectiveness and strategy competitions around the world. And the rankings are a global benchmark for commercial creativity.

    The ‘behind-the-scenes’ article on how the world’s most effective campaign came about can be accessed from the WARC site.

  • Discovery Channel’s unique docu-series ‘Planet Healers’ to feature India’s most promising start-ups seeking to find innovative solutions to environmental hazards

    Discovery Channel’s unique docu-series ‘Planet Healers’ to feature India’s most promising start-ups seeking to find innovative solutions to environmental hazards

     Mumbai – Bustling with more than 1.3 billion people, there is a huge pressure on resources and sustainable living that is in turn leading to India grappling with several environmental issues like air and water pollution, and those related to plastic and solid waste management. According to a WHO report, 9 of its top 10 polluted cities in the world are in India. The Ganges is amongst the 10 most polluted rivers in the world. Notably, India lost an average of 63 football fields worth of forest land every day between 2014 and 2017. The country produces almost 1,00,000 metric tonnes of waste every day. There is an urgent need for us to find long-term sustainable solutions.

    Recognizing the problem, Discovery Channel, India’s leading destination for factual entertainment, is set to air a four-part original docu-series ‘Planet Healers’ featuring eight of India’s most promising environment friendly start-ups, who are innovating ways to pave a path to a sustainable tomorrow. The show has garnered traction from marquee advertisers – Cars24.com has come on board as an Associate sponsor while 100 Pipers and Housing.com have come on board as Co – Powered by Sponsors. To be hosted by Bollywood actor, Jim Sarbh, the series will deep dive into the journey of how these start-ups are working out innovative technology led solutions to environmental hazards faced by our country.  This first of its kind series will premiere on 8th March 2019 at 7 pm on Discovery Channel and Discovery HD World.

    The selected start-ups are focused on multiple issues. For example, Farm2Energy claims to have found a solution to use stubble – burning of stubble burning creates air pollution crisis in Northern India every winter.  Absolute Water converts 17 lakh liters of sewage water into drinking water every day while Saahas Zero Waste specializes in treating and recycling waste without disturbing the ecosystem. NaMo E Waste is working towards not just recycling but also ensuring safe disposal of e-waste. Afforest creates natural, wild, maintenance free, native forests using Miyawaki technique.  Rudra converts plastic into poly fuel on the other hand Chakr Innovation has created world’s first retro-fit emission control device for diesel generators which can capture over 90% of particulate matter emissions. Urban Kissan empowers people to grow their own safe, fresh and high-quality food with the help of Hydroponic farming technique.

    “Planet Healers is not just a TV show; it is an attempt by Discovery to create mass awareness about environmental hazards faced by our country which will have significant long-term impact,” said, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India. “We have focused this series on individuals who have dedicated themselves to create innovative technology led solutions for the conservation and preservation of our planet. They are common people with uncommon ambitions and incredible self-belief who are making a difference.”

    Speaking about the show, the host, Jim Sarbh said, “I don’t believe in the separation between mankind and nature. Mankind is nature. It is only natural, that nature would find a way to heal itself, through mankind. And so, it falls to us to create solutions and products that not only serve our purpose but also help save the environment. Discovery Channel’s Planet Healers will provide a look into how businesses can exist for more than just making profits, how they can help create a better and sustainable future.”

    The special screenings of Planet Healers have been scheduled for the prestigious collages like Indian Institute of Technology and Indian School of Business to inspire and encourage the new age upcoming technicians, engineers and aspiring entrepreneurs.  Get ready to be inspired by eight environment friendly startups with Planet Healers, a Discovery Channel Original that will premiere on 8th March 2019 every Friday at 7 PM only on Discovery Channel and Discovery HD World.

  • Creativity connoisseurs PROMAXBDA set to ride the new wave at their india chapter, with “the new wave” as the theme for 2019

    Creativity connoisseurs PROMAXBDA set to ride the new wave at their india chapter, with “the new wave” as the theme for 2019

    MUMBAI: PromaxBDA is back with its 16th India edition. Since 1997, PromaxBDA has honoured creativity, innovation, and storytelling in the media and entertainment industry. In 2019, PromaxBDA India is once again committed to celebrate exceptional work in promotions, design, and marketing. They have revealed ‘The New Wave’ as this year’s exciting theme.

    “What’s best if we can ride the new wave and turn this force of nature that impacts our creative world by embracing new frontiers and thriving in this whirlpool of change. If we can all ride the crest of the new wave, we’d have the most spectacular view of our lives”, said Raj Nayak, Ex-Chief Operating Officer Viacom18 Media Pvt Ltd and PromaxBDA India 2019 Conference Chair.

    To catch the dynamic digital wave, PromaxBDA has added cutting-edge digital categories to its schedule. These include “Best Social Media Campaign for A Channel” and “Best Content for Digital”. Additional categories added to this year’s robust roster are “Set Design (Physical or Digital)” and an upgrade to the preexisting special category, “Best Promo Not in Hindi Or English”.

    Rajika Mittra, Country Head (India, Hong Kong, and the Philippines), PromaxBDA said. “Creativity has always been at the core of PromaxBDA. The rapid increase of smartphones users and the sudden growth in media consumption in India is creating a technological shift at a fast pace. This has unleashed a new wave of energy and productivity, as content creators, promo makers, advertisers, and marketers are focusing on higher, cognitive thinking. At PromaxBDA, this time we want to stay focused on the big question – what all can you do to set sail the new wave”.

    PromaxBDA evaluates the competition each year to ensure that the awards are relevant and responds to latest trends in short format content and creative advancements within the television and broadcast industry. With a spectacular line-up of distinguished speakers including Carl Addy, Creative Director at Mill+ and Richard Holman, Creative Thinker, Writer & Speaker already in their kitty, PromaxBDA 2019 promises multifaceted creativity and a rich experience.

    PromaxBDA is accepting entries for all categories for 2019. The deadline to enter the PromaxBDA India awards is 11th March’19. Entry details, information on the bootcamps & masterclasses, and award rules & regulations can be found on the PromaxBDA India website promaxindia.tv

  • Saral Jeevan rejuvenates Prime Time with fiction

    Saral Jeevan rejuvenates Prime Time with fiction

    MUMBAI: Saral Jeevan, the info-entertainment channel in Kannada, is launching 6 properties from 4th  March.  Adds fiction for the 1st time to existing info-entertainment content mix. Saral Jeevan has been known for programming with a focus on mythology, history, travel and insights from Indian heritage & culture. While the niche and core identity of the channel to remain same, fictions are being added to enhance channel reach to bigger viewer base.

    THE FICTIONS:  The 4 fictions are scheduled for telecast in the weekday prime time between 8 pm & 10 pm. SHIVA starring noted Kannada cinema star Yash, is set on the backdrop of a business family.  Where Yash plays a role of young business man of rich family, who prefers being simple and living close to the nature Vs taking care of Business Empire.

    HRUDAYA SAAKSHI & BHARATHI are fictions with family values and bonding forming the crux of the stories. They portray the importance of value system in middle class families of semi urbane Karnataka.  ARUNARAGA is a story of a happily married woman which takes sudden turns with the entry of protagonist’s old friend who turns psycho.

    MAHARANI (Saturday 9.00 pm): The info & entertaining reality show is like a game show where anchor interacts and gives tasks to 4 young participates. They could be from the fields of Cinema, Television, Modeling, Or Students from a noted college. The tasks include general knowledge Q&As and games. Participants get attractive prizes, while the winner among them gets a special prize.

    NAM CAMPUS 2 (Sunday 8.00 pm): The season 2 of popular college campus program is back with lot more dynamism added to it. The program includes students’ active participation with sports and funny competitions. Lots of prizes also given out.

    “Saral Jeevan always stood for presenting positive and inspiring programming. Adding fiction will not dilute our unique identity, instead it helps in carrying the good message to larger viewer base” says Dr. Shri Chandrashekhar Guruji, Chairman, CG Parivar Group. Yet another news from Shri. Guruji is the recent launch of insightful and solution driven program, MANAVABHIVRUDHI GURU is a daily live program.

    “Saral Jeevan turned 3 years recently and adding fiction to strengthen the content line-up is just on time and a strategic move. While the core of programming continues to be inspired by Indian heritage & culture, the new content forms about 20% of the content mix” says Raghunatha Reddy, Business Head of Saral Jeevan.

    Saral Jeevan telecasts programming with a focus on mythology, history, travel and insights from Indian heritage & culture.  Channel philosophy is to present inspiring and motivational content that is positive in nature. A full-fledged satellite channel is available across MSOs in Karnataka and on DTH platforms (Airtel # 967,  Videocon # 686 and Reliance Big TV # 836).  Saral Jeevan is part of CG Parivar Group, founded by Dr. Shri Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.

  • USHA International to sponsor Dr. Bharat Ram Open Sports Fest 2019 at Lady Shri Ram College

    USHA International to sponsor Dr. Bharat Ram Open Sports Fest 2019 at Lady Shri Ram College

    MUMBAI: Usha International, one of India’s leading consumer durables company, is the sponsor for the annual Dr. Bharat Ram Open Sports Fest 2019 at Lady Shri Ram College, New Delhi. This underscores the company’s commitment to encourage youngsters to adopt an active lifestyle and instill sporting spirit and values amongst them by providing them an inclusive platform to promote young talent across colleges in Delhi & NCR.

    This year, Usha International will be setting up Learn-&-Create DIY stations at the Usha Experiential zone across the three-day event to introduce students to the easy-to-use yet technologically advanced Usha Janome automatic sewing machines like Dream Maker 120, Wonder Stitch Plus, and Allure. 

    Speaking on the occasion, Mr. Harvinder Singh, President for Cooking Appliances and Sewing Machines, Usha International said, “The Bharat Ram Open Sports Fest is a place where passion and energy comes together for exhilarating performances. It’s a great privilege to partner with LSR for this as it gives us a chance to engage with the youth and promote Usha International’s philosophy of an active and healthy lifestyle. To fuel some creative passion this year, we have set up an Usha Experiential Zone with DIY work stations for students to explore their artistic side and experience Usha International’s wide range of innovative sewing machines.  To add the fun and ‘active’ quotient, there are other activities including Spin the Wheel, Ultimate Frisbee, and a Fitness Challenge to keep the excitement alive.”

    Ms. Meenakshi Pahuja, Assistant Professor, Physical Education- Lady Shri Ram College added, “Dr Bharat Ram Sports Meet, the annual sports event of Lady Shri Ram College For Women is one of the most awaited sporting event in the university circle. Here, we get to see so much potential, talent and dedication towards sports, it's inspirational and eye opening. Inspirational, as we get to see youth tap into their talent and explore leadership, peace, harmony and friendship. Eye opening in a way that doesn't just show us the growth in one's sport but also shows us the difference in our personalities and what makes us one. This sports meet is also a huge platform that encourages us to take on a healthy lifestyle, and work towards our goals."

    Dr. Bharat Ram Open Sports Meet at the Lady Shri Ram College for Women is a three-day event from 28th February to 2nd March 2019, with participation of over 1200 young sportspersons from various colleges and universities of Delhi-NCR. This event has thirteen disciplines ranging from from archery, athletics, badminton, basketball, chess, judo, lawn tennis, shooting, table tennis, volleyball, football, yoga, and para athletics.

    Usha International supports numerous sports and related tournaments in the country including Ultimate Frisbee, Ladies and Amateur Golf, Marathon, Deaf Cricket, Junior Golf Training Programs, Blind Sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

  • Amit Trivedi Debuts as Mentor on Music Hunt Bacardí House Party Sessions 2

    Amit Trivedi Debuts as Mentor on Music Hunt Bacardí House Party Sessions 2

    MUMBAI: After the first season’s mammoth success, Bacardí House Party Sessions (BHPS) has announced its second edition with a spectacular line-up of winning artists – Ape Echoes, Zenith & Charan, and Pull. While the initial season largely witnessed EDM, this year had over 150 artists send in entries across a plethora of genres of music ranging from Ska, rock and hip-hop. BHPS is bringing on-board a few of the most celebrated voices of India’s music fraternity – Amit Trivedi, Benny Dayal and Mohini Dey, to mentor these winning artists.

    The first season of Bacardí House Party Sessions saw the rise of a host of new talent from across the country. Some like Ritviz, whose journey to stardom has been meteoric right from his first BHPS track “Udd Gaye” to the all-new EP he recently launched under the BHPS banner, “Ved”. Going strong and steady in its second season, Bacardí House Party Sessions has not only dedicated itself towards fostering independent talent, but has also expanded the vision further by attracting more genres. All of these artists draw strong synergies with the Bacardí vibe and are ready to be fine-tuned by the stellar mentor bank, each of whom bring a distinct set of expertise in their respective genres. 

    National award-winning composer Amit Trivedi says, “An upcoming artiste can face a number of challenges and, having been on this journey myself, I can fully attest to how impactful the right platform and the right mentors can be for an artiste at the onset of his or her music career.”

    “When I was approached to be a part of Bacardi House Party Sessions and outlined their ambition to give back to the artiste community, it instinctively moved me to work with them on this initiative. I believe this platform gives up-and-coming artistes a chance to showcase the depth of talent that India's indie music scene has. My message to every artiste out there is to 'Do what moves you' and keep chasing your dream," he added.

    Mr Anshuman Goenka, Marketing Head, Bacardí India says, “Bacardí has always been committed to the cause of independent music. The roaring success of Bacardí House Party Sessions Season 1 has inspired us to come out bigger, bolder and better with Season 2. Bacardí advocates the sentiment of ‘do what moves you’, and the idea is not to just find fresh talent, but to fuel these aspirations of the artists and be a part of their every milestone. With this platform, Bacardí is passionately nurturing the musicians of tomorrow, bringing their unique sounds to every house party scene. This year promises to be even more exciting owing to our collaboration with seasoned mentors to give this initiative a solid foundation, and take it a notch higher.” 

    The next two months will see 3 incredible tracks being launched by the winning artists – Ape Echoes, Zenith & Charan, and Pull, co-created with their respective mentors Mohini Dey, Benny Dayal and Amit Trivedi. These artists will go on to perform at India’s Happiest Music Festival, Bacardí NH7 Weekender 2019, and tour across India through the express editions.