ITV

Category: Press Release

  • Tata Capital unveils “#breakstereotypes” video with a social media campaign on Women’s Day

    Tata Capital unveils “#breakstereotypes” video with a social media campaign on Women’s Day

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today released a social media campaign (#BreakTheStereotypes) with the launch of a video featuring Chak de India fame actress Tanya Abrol. The campaign aims to break all women related stereotypes this Women’s Day as they promote their home loan offerings with the tagline — ‘Stereotypes are like rented homes. They don’t allow you enough space to grow.’ Making this Women’s day even more special is Tata Capital’s special reduced home loan rates i.e. by 5 basis points exclusively for women.

    Tata Capital Home loan covers a wide range of housing needs for women which fulfil her dream of owning a home. Our Home Loan offers comes with various benefits for customer such as, Higher Loan Eligibility, Minimum Documentation, Quick Processing and Doorstep services enabling a woman to make a smart choice while buying a new home.

    The social media campaign will be across platforms which include Facebook, Instagram, Twitter and YouTube.

    Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Gender biases are more common than we think, both at a professional and personal level. As we celebrate Women’s day, #breakstereotypes campaign is a humorous take on gender bias and aims to create awareness on pre-set gender roles. We at Tata Capital, encourage women to create their own ‘space’ through our exclusive home loan solutions.”

    Tanya Abrol, who gained fame as the strong and aggressive hockey player in the Shahrukh Khan starrer Chak De India manages to successfully portray the various slice of life moments where women are stereotyped. With an interesting take on ‘What if men faced the stereotypes that women do’, the video led campaign of Tata Capital strikes the right chord with all financially independent women achievers.

  • Lumenis salutes women with ‘No more stretch-marks’ Campaign

    Lumenis salutes women with ‘No more stretch-marks’ Campaign

    MUMBAI: Lumenis India Pvt. Ltd., the world’s largest energy-based medical device company for surgical, aesthetic and ophthalmic applications today announced a campaign ‘No more stretch marks’ to salute women who are shaping the world every day.

    The campaign is aimed at conducting awareness among women with specific requirement to remove stretch marks and body scars, and runs on both digital medium as well as off line medium by conducting events across various centers. Prominent dermatologists across various cities are participating in this campaign by sharing their experiences and offering special promotions to celebrate the occasion of International Women’s Day at their respective centers.

    At the launch of the campaign, Mr. Bijal Shah, Country Manager, Lumenis India, said, “The newly launched campaign is a part of our awareness initiative, identifying prominent clinics across the country alongside running awareness programs on scar management. We feel great that Lumenis ResurFX technology is a one-stop solution provider for women who have been searching for quick and permanent solutions for their scar management & skin rejuvenation.”

    Stretch marks can affect people of nearly all ages and skin types. Skin damages are caused due to injuries, burns, skin infections or any disease which may heal but leave behind scars.

    Talking of the problem of stretch marks, Dr Abhiraj Thakur and Dr Tavinder Thakur said, “Stretch marks are very common. People develop stretch marks when there is rapid stretching of the skin, for example during times of quick growth or weight gain, and pregnancy. The revolutionary ResurFX resurfacing technology offers remarkable results on scars and in anti-ageing treatments making the skin look younger, glowing and healthy.”

    ResurFX is tailored to address the early signs of ageing and it gives noticeable results for skin texture & overall skin appearance. The patient can experience “lunch time treatment” with minimal downtime and return to their busy lifestyle.

    Gurgaon-based leading dermatologist Dr. Seema Oberoi Lall described the campaign as a great initiative designed around International Women’s Day. “Up to 90% of women get stretch marks during pregnancy and ResurFX technology is a permanent and effective solution with desirable outcomes,” she said.

    Mumbai-based ace dermatologist Dr. Swati Srivastava said, “ResurFX is an innovator in the laser segment for treatment of stretch marks and gives visible results

  • Comedy Central, Colors Infinity and Vh1 India celebrate this Women’s Day with those who dared to make a difference

    Comedy Central, Colors Infinity and Vh1 India celebrate this Women’s Day with those who dared to make a difference

    MUMBAI: Comedy Central, Colors Infinity and Vh1 India are celebrating this International Women’s Day in grand style with excitement around the clock. Since the inception of the entertainment industry, women have been predominant and have inspired people worldwide with their immense talent, strength and never say die attitude. Viacom18 is celebrating this Women’s Day by commemorating the milestones and achievements of such women who took the world by storm. Indulge into the soulful music with Vh1 Women On Top on Vh1 India at 12pm and 6pm while Comedy Central airs the entire season of ‘I Feel Bad’ Noon onwards. That’s not all! Raising the excitement level Colors Infinity brings to you the most awaited premier of the finale season of ‘Shades of Blue’.

    Women’s Day never looked more fun with a range of fun-filled options!

    Women have always been made to live up to a certain standard and more often than not, this is self-inflicted pressure. During this constant quest for perfection, people tend to lose sight of what’s more important and even give ourselves a tough time if we don’t ace every single thing we put our minds to. 
    This Women’s Day, Comedy Central urges you to be kind to yourself.
    Your #HappyPlace, Comedy Central will be airing the entire season of ‘I Feel Bad’ on 8th March, Friday, Noon onwards.
    ‘I Feel Bad’ follows Emet, a wife, mother and career woman who "feels bad" when she deviates from her own standards of perfection while trying to "have it all".
    Based on the novel ‘I Feel Bad: All Day. Every Day. About Everything’ by Orli Auslander.This sitcom stars Indian American actress Sarayu, with executive producer Amy Poehler!

    Colors Infinity is celebrating the various “shades” of women with the premiere of the entire season of Shades of Blue S3on 8th March, 11 AMonwards this women’s day.
    With all odds stacked against us, women have emerged victorious after centuries of being underestimated.
    The protagonist of the show, Harlee Santos played by Jennifer Lopez represents the different qualities that make women invincible- strength, nerve & compassion

    Women have taken the music industry by storm ever since its inception with soulful lyrics, rhythmic tunes and dynamic beats. People all over the world draw inspiration from these powerful dynamic women who left no stone unturned to pave their legacy in the history of music. Vh1 India is celebrating the milestones and achievements of iconic women in music who have made an impact but also whose names will forever be remembered for their talent, courage, strength, willingness and an attitude to never give up. ‘Vh1 Women on Top’ will air on 8th March 2019 at 12pm & 6pm and will journey through the glory of legacy of fabulous music careers of legends such as Madonna, Amy Winehouse, Jennifer Lopez, Lady Gaga and more.

  • Youth engagement initiative #PowerOf18 unveils latest research findings on youth in Tamil Nadu

    Youth engagement initiative #PowerOf18 unveils latest research findings on youth in Tamil Nadu

    MUMBAI: Twitter is about serving the public conversation, highlighting what’s happening in the world and enabling people to talk about it right now. As part of its youth engagement initiative #PowerOf18, Twitter India unveils new research findings today specific to the youth sentiment in Tamil Nadu on social media and the elections at the Asian College of Journalism in Chennai. Panellists Sudarshan Ramabadran (@sudarshanr108), Senior Research Fellow and Administrative Head, Center for Soft Power, India Foundation and Convenor, Tamil Nadu Young Thinkers Forum, and Arun Krishnamurthy (@ArunEFI), Indian environmental activist with Environmentalist Foundation India, join Twitter at the #PowerOf18 college dialogue session, sharing their perspective on what it means to turn 18 and the importance of voting in the upcoming elections.

    Embeddable Tweet: https://twitter.com/ACJIndia/status/1103206766290976769?s=19

    Survey findings

    Twitter is where people can serve the public conversation; two in three (66.9%) of the youth on Twitter in Tamil Nadu surveyed believe that they are contributing to the public debate by posting on the platform. More than half (58.4%) of the Twitter users surveyed will actively engage with and raise concerns to the government on issues that affect them or their community, versus 30.8% of those not on the platform. In addition, 57.8% of the youth in Tamil Nadu surveyed use Twitter to express their opinions and be heard, while 56% will use Twitter to gather support for a cause or movement.

    Across the board, the population in India is politically active and the survey finds on average 98% of Tamil Nadu youth indicate that they would vote in the upcoming elections. This is the highest proportion of youth voter interest in comparison with all other states surveyed in the country. In comparison, Twitter users (99.4%) surveyed were more likely than those not on the platform (94.9%) to vote in the upcoming elections.

    Over 85% of Tamil Nadu youth surveyed will turn to social media to find out what’s happening in India and around the world, according to the study’s findings. The rising importance of social media for information consumption is reinforced as Tamil Nadu youth surveyed rank social media platforms as the most important source for understanding what’s happening in India and around the world, in comparison to all other mediums including newspapers, TV, and public events. 

    This study[1] is part of a larger nationwide survey conducted with 4,274 youth respondents from India between 24 September – 19 October 2018. The survey methodology qualifies the respondents as minimally secondary literate, aged between 18 – 35 years old. India is expected to have 34.33% share of youth (15 – 34 years old) in total population by 2020, according to the Ministry of Statistics and Program Implementation.

    University Dialogues

    Beyond the survey results, Twitter India invited Sudarshan Ramabadran, Senior Research Fellow and Administrative Head, Center for Soft Power, India Foundation and Convenor, Tamil Nadu Young Thinkers Forum, and Arun Krishnamurthy, Indian environmental activist with Environmentalist Foundation India to join in a panel discussion about the power of youth today and the importance of expressing their voice through voting, to be a part of the #PowerOf18 Dialogue sessions. The sharing session saw:

    Embeddable Tweet link:https://twitter.com/Rish_Bhat/status/1103276451384553472

    Embeddable Tweet link: https://twitter.com/Rish_Bhat/status/1103264045778391040

    Embeddable Tweet Link: https://twitter.com/ThatUnitedLady/status/1103241662678032386

    Embeddable Tweet Link: https://twitter.com/pusharma53/status/1103268657730187265

    Embeddable Tweet Link:https://twitter.com/Rish_Bhat/status/1103253300109991936

    Embeddable Tweet link: https://twitter.com/sick_smasher/status/1103243738917339138

    Embeddable Tweet link: https://twitter.com/LilMissMathew/status/1103240545265082373

    #PowerOf18 Content Curation Partners

    In order to effectively represent the diversity of issues, Twitter India has also identified key content partners to curate useful electoral information and offer different perspectives that will help the youth of India who are getting ready to vote see every side of the public conversation. Some of these partners include fact-checker @BOOM_Live, BBC India’s regional handles @BBCTamil, @BBCNewsPunjabi, among others.

    Embeddable Tweet: https://twitter.com/TwitterIndia/status/1097471168917860352

    Embeddable Tweet: https://twitter.com/TwitterIndia/status/1096301303112785920

    The #PowerOf18 campaign is aimed at encouraging more youth in India to participate in civic engagement, understand the significance of their right to vote and contribute to public debate on Twitter. The campaign launch is marked by an emoji activated by the hashtag #PowerOf18 available now until June 2019.

    Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.

  • Tata Sky ShortsTV to premiere royal stag barrel select large short films

    Tata Sky ShortsTV to premiere royal stag barrel select large short films

    MUMBAI: Tata Sky ShortsTV will start showcasing the Royal Stag Barrel Select Large Short Films (LSF) catalogue on its platform 9th March onwards. It marks the first time these shorts format films will be seen on TV along with mobile & laptop in India on Tata Sky.

    LSF has established itself as one of the leading online short film platforms in India with some of the most original and inspiring short stories made by Indian directors. These include some of the most watched and talked about shorts in the country, created by young and aspiring directors and featuring big stars.

    ShortsTV is the world’s first and only TV channel dedicated to short movies and is available in India exclusively on Tata Sky. Launched in India in November 2018, the service Tata Sky ShortsTV has about 600 hours of unique and captivating short format stories on a single platform and is available to subscribers 24X7 on their television, the Tata Sky Mobile App & their web version

    Commenting on the initiative, Mr. Carter Pilcher, Chief Executive of ShortsTV We are thrilled to partner with Royal Stag Barrel Select Large Short Films. Large Short Films have ushered in a revolution in the short film industry in India, and it is the perfect partner for ShortsTV in India.  In the next 12 months, we will be showcasing amazing titles from short films by Royal Stag Barrel Select, bringing in a flood of India’s best shorts exclusively on”.

    Commenting on the partnership, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said “We are delighted to partner with ShortsTV, the world’s first and only 24/7 TV channel dedicated to short films. The short film industry has been growing dramatically owing to the changing viewer habits. Our platform Royal Stag Barrel Select Large Short Films has been at the helm of the evolving short film industry and has now become the torchbearer for original, powerful and perfect content. This partnership is a great opportunity for us to reach out to a wider audience”

    The LSF catalogue to broadcast on Tata Sky ShortsTV includes acclaimed titles such as ‘Chutney’, starring Tisca Chopra and Rasika Dugal, ‘Juice’, starring Shefali Shah, and ‘Shunyata’, starring Jackie Shroff to name a few.

    In addition, the films will be accompanied by exclusive interviews with the filmmakers behind the shorts, offering Indian audiences a glimpse into the making of these celebrated short stories.

    The series will begin on 9th March at 9pm with ‘Juice’ and ‘White Shirt’ and will be followed by ‘The School Bag’ and ‘Ahyla’ at 9pm on 16th March. The rest of the catalogue and interviews will be broadcast in the same timeslot in the coming months.

  • ‘Myntra Unforgettables’ celebrates the passion for fashion through a new campaign on street fashion

    ‘Myntra Unforgettables’ celebrates the passion for fashion through a new campaign on street fashion

    MUMBAI: Myntra announces the launch of a wide-ranging content campaign titled ‘Straight Outta Street’, aimed at enhancing its position as the powerhouse and the ultimate destination for contemporary fashion. The multi-faceted campaign on street fashion in India has just begun with the launch of a film, which is also the fifth in the Myntra Unforgettables series that highlights and celebrates people’s passion for fashion.

    The campaign is focussed on contemporary street wear, a popular new phenomenon and a mind-set of many a millennial, espoused even by Bollywood, with the likes of Gully Boy. Hip-hop dancing, rap and street fashion have come together to create a new identity for teen-agers and young adults across cities and towns and Myntra has captured this new spirit through an inspiring video, shot in the heart of Mumbai. 

  • Y&A Transformation helps Kerala Visionreimagineits business; Finds new steam of revenue

    Y&A Transformation helps Kerala Visionreimagineits business; Finds new steam of revenue

    MUMBAI: Kerala Vision Cable (KV) is the premier cable operator in Kerala, connecting 24 lac households, 50% penetration.  They first succeeded in getting around 4000 individual cable operators from Kasargode to Trivandrum together under a body COA (Cable Operators Association).  They then took another step in the right direction by successfully launching its satellite channel Kerala Vision; very first satellite channel owned by a cable consortium. The programming on the channel have been receiving encouraging reviews. 

    Y&A Transformation is a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of Technology, Data, Content, Customer Centricity, Customer Experience, CRM, CSR, Sustainability and Organization Culture.

    Commenting on the KV transformation, S Yesduas, MD and Co-founder Y&A Transformation said “ As transformation consultants, we are also focused on helping our clients find the next steam of revenue. Each of the 4000 cable operators service 300-600 households where personal relationship exists. Currently their visits are largely meant for collecting the subscription fee.  In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to door steps.  It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduces, theyalso get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers.  Deals have already been struck for products ranging from Gold Loan by a Bank to creating loyalty to a particular petroleum company” 

    Confirming the association, Rajmohan Mambra, MD, Kerala Vision said “Y&A Transformation is our business advisors.  We are very pleased with the contributions they make on our business.  They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable” 
     

  • Netflix acquires the rights to develop gabriel garcia marquez’s masterpiece one hundred years of solitude As a new netflix series

    Netflix acquires the rights to develop gabriel garcia marquez’s masterpiece one hundred years of solitude As a new netflix series

    MUMBAI: For the first time in history, Nobel Prize winning author Gabriel García Márquez’s literary masterwork One Hundred Years of Solitude is coming to the screen — as a new series for Netflix members worldwide. Netflix has acquired the rights to develop the beloved and acclaimed novel, considered to be one of the most significant works of the 20th Century, into a Netflix Spanish language original series. One Hundred Years of Solitude was first published in 1967 and since that time has sold an estimated 50 million copies around the world and has been translated into 46 languages*.

    García Márquez’s sons Rodrigo Garcia and Gonzalo García Barcha will serve as executive producers on the series, which will be filmed mainly in Colombia. "For decades our father was reluctant to sell the film rights to Cien Años de Soledad because he believed that it could not be made under the time constraints of a feature film, or that producing it in a language other than Spanish would not do it justice,” said Garcia. He continued, “But in the current golden age of series, with the level of talented writing and directing, the cinematic quality of content, and the acceptance by worldwide audiences of programs in foreign languages, the time could not be better to bring an adaptation to the extraordinary global viewership that Netflix provides. We are excited to support Netflix and the filmmakers in this venture, and eager to see the final product."

    “We are incredibly honored to be entrusted with the first filmed adaptation of One Hundred Years of Solitude, a timeless and iconic story from Latin America that we are thrilled to share with the world,” said Francisco Ramos, Vice President, Spanish Language Originals for Netflix. “We know our members around the world love watching Spanish-language films and series and we feel this will be a perfect match of project and our platform.”

  • Tic Tac expands its India focused seasonal flavor range

    Tic Tac expands its India focused seasonal flavor range

    MUMBAI: cKeeping in mind the Indian youths need for new flavors, the global confectionery brand, Tic Tac has launched a succulent new flavor – Raw Mango. Raw mango for most in India is the flavor of choice for its tangy taste, so much so, that internet is full of various ‘raw mango’ based recipes. Combining the sugar mint with tanginess of raw mango, Tic Tac has created a unique flavor that fans will love. The unique oval shaped pills of Tic Tac, will be in the color of a raw mango and will be available at a price of Rs. 10 in its unique flip top box.

    The new flavor introduction is based on the findings of an extensive research with the Indian youth on their preference of flavors for the upcoming season. This limited edition flavor launch is an effort to further strengthen its connect with their Indian fan base. Raw Mango would remind many of their childhood evoking nostalgia of relishing the tangy taste. This tanginess coupled with India’s favorite mint – Tic Tac promises a refreshing and long lasting taste experience. The snazzy flip-top pack with many pills inside and its rattling sound is bound to enthrall the consumers bringing out the fun of sharing Tic Tac among their friends. 

    Notably, in its wide portfolio of flavours, Tic Tac Saunf is another Indian flavor which has found immense popularity among the consumers. Tic Tac has consistently come up with great Indian flavors in its attempt to cater to the Indian audience. Its current assortment of flavors includes – Mint, Orange, Saunf, Red Apple, Strawberry, Intenser, Peach Lemonade & Cherry Cola.

  • &TV gives Indian weddings an extra-terrestrial twist in Shaadi Ke Siyape

    &TV gives Indian weddings an extra-terrestrial twist in Shaadi Ke Siyape

    MUMBAI: They say “Marriages are made in heaven” but what happens when they are solemnised by aliens on earth… Kya yeh non-stop Shaadi ke Siyape suljha payenge? Given the nation’s obsession with wedding shenanigans, &TV is all set to present a weekend ‘dramedy’ titled Shaadi Ke Siyape. The show promises to bring alive all emotions and fervour of a wedding – dance, drama, music, comedy and a lot of siyapas to solve! Produced by Full House Media, Shaadi Ke Siyape brings together a strong ensemble cast with popular television names like Alka Badola Kaushal, Sheen Das, Bhavya Gandhi, Rahul Singh, Mishkat Varma and Ankita Bahuguna amongst others. Set to premiere from 16th March 2019, the new weekend episodic property will air every Saturday and Sunday at 8:00 pm only on &TV.

    Watch the mayhem unfold as marriage hall owner Fancy aunty with her squad of uniquely gifted human-aliens take on the world of weddings! The new wedding planners in town are a formidable team of a techno-expert chef, a gossip-loving, all rounder nachaniya cum make-up artist, a classy DJ and an ever inquisitive pandit – although with an extra-terrestrial twist! Adding to the this, audiences will witness two other human-alien characters – a kid royal Prince and a seductive Catwoman on the prowl. The show explores interesting stories of various wedding ceremonies with their respective cultural rituals, milieus, traditions and customs. It highlights all that’s good in Indian weddings, at the same time it attempts to create awareness about some of the negative customs related to this sacred union in an entertaining manner.

    Commenting on the new offering, Vishnu Shankar, Head, &TV said, “For us Indians, weddings are an immensely integral and special part of our lives, celebrated with great fervour no lesser than a grand festival! What adds to its charm is that every wedding has its own unique story to tell, reflecting beautifully how diverse and rich each of our cultures, people and wedding rituals are. Bringing alive all the fun and shenanigans of Indian weddings, Shaadi Ke Siyape is a great combination of comedy and drama, a weekend watch which we believe will thoroughly entertain the viewers.”

    Speaking about the unique concept of the show, Producer Sonali Jaffar, Full House Media said, “Shaadis in India are a grand celebration unlike any other. In a society that treats marriage and its rituals like a big festival, we decided to give an alternate dimension to this thought by introducing a species who are completely unaware of this concept and the way it is religiously followed in India. With weddings that come along with their own set of siyapas, the additional element of these aliens will provide the show with the much-needed comic relief and entertainment. With comedy and drama occupying a major chunk in the entertainment space, we decided to tell this light-hearted story in our own unique way. Shaadi Ke Siyape will provide a different flavour to the audience’s current entertainment palette.”

    Ecstatic at having yet another diverse character to her credit, talented veteran actress Alka Badola Kaushal said, “Unlike some of the roles that I have essayed throughout my film and television career, Fancy Aunty from Shaadi Ke Siyape was a character that I immediately connected with. Quite unlike her name she is a simple and benevolent woman whose inner strength and optimism are her weapons against the struggles she faces while dealing with news of her missing husband and a series of financial debts. Her sense of discipline and a need for organization make her one of the finest wedding planners in town. Her unpredictable journey with a bunch of aliens is an interesting tale which is sure to fascinate viewers.”

    “I urge my fans and viewers to please tune in to Shaadi Ke Siyape by subscribing to the Zee bouquet of channels as per the new TRAI mandate. After all, Zee is the No. 1 network for family entertainment, like a one-stop-shop with programmes of interest for every member of the family. So, to continue enjoying our show on &TV, please buy the Zee Family Pack – Hindi SD/HD today by choosing the ZEE HSM Bouquet,” she added.

    Elaborating on his character, Bhavya Gandhi said, “I will be essaying the role of an alien in Shaadi Ke Siyape whose unique super power has enabled him to take the appearance of a human. Nanku, as quirky as the name sounds will have some unique powers that sets him aside from the rest. He is Gujrati like me and his powers will often be used to salvage unexpected siyapas that take place during Fancy’s wedding planning arrangements.  I have always found myself comfortable in the comedy space, but this character of an alien is surely going to be an exciting experience for me. Just like my earlier role, Nanku is an entertaining watch and I am eager to see how the audience reacts to my whole new avatar with this dramedy show. To be a part of our new offering filled with comedy and drama, I request &TV loyalists to subscribe and purchase the Zee Family Pack.”

    Talking about the show and her role, actress Sheen Dass added, “I share an undying love for comedy across television and films, and hence decided to explore this route once again, this time with a different and unique character. Very distinct from my earlier roles, I play the character of Bijli, a dancer cum make-up artist. She is an enthusiastic, yet overconfident alien and as carefree as this character sounds, it is going to be a challenge to play it. I really look forward to essaying this one in Shaadi Ke Siyape.”

    Watch out for the new wedding planners in town – Fancy aunty and her troupe of human-aliens as they take on the craziest shaadis of this season … starting March 16th, every Saturday and Sunday at 08:00 PM only on &TV!