ITV

Category: Press Release

  • The Original Chiller Fido Dido is here to ‘Put The Chill’ this summer

    The Original Chiller Fido Dido is here to ‘Put The Chill’ this summer

    MUMBAI: No more stress, no more worry; the Original Chiller is here.

    7UP, refreshing clear drink with a natural lemon flavor is building on this insight and bringing the ‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This summer Fido Dido, the witty, wriggly-haired mascot known for his quirky, fun attitude, will ‘Put The Chill’ in the latest iteration of the 7UP campaign that celebrates the legendary cool icon.

    The TVC shows Fido Dido effortlessly ‘Put The Chill’ with his ability to handle any situation with a sense of calm and humour. All that one needs to do is to take a moment to slow down, take a break and stay cool while reconnecting with the people and things that really matter. Through his witty and quirky one-liners aka Fidosophies, the ageless mascot reiterates the brand’s belief that there is no point stressing about stressful situations.

    Speaking on the campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India said, “7UP as a brand has always encouraged today’s consumer to be their cool and optimistic self and who better to say this than the original Cool Dude, Fido Dido. We believe that Fido’s message is consistent with Brand 7UP’s cool, authentic personality and our campaign encourages consumers to sit back, relax and Put The Chill in their daily routine with a refreshing 7UP.”   

    Vishnu Srivatsav, Creative Head, DDB Mudra, South coined the phrase “Put The Chill. He says, “Our cultural environment, our society, the world around us, combine to put tremendous pressure on us. But when your relax, chill and don’t let it affect our natural positivity, there’s nothing we can’t take on. As a space and a line, “Put The Chill” is a pop mantra, a rallying cry with cultural cache that offers a perspective on things around us. A way of living, epitomized by Fido Dido. With this platform and this line, we’re looking to offer takes on life and all its little idiosyncrasies through Fido Dido and his absolutely unique personality.”

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor & digital surround. The brand is coming with the coolest new packaging featuring Fido Dido in new PET bottles and cans which will be available to consumers across all modern and traditional outlets across the country. Consumers can also look forward to some never-seen-before, premium Fido merchandise available across independent retailers and e-commerce channels.

  • AXN and The Label Life launch ‘The Power Dressing Edit’ curated by Style Editors Sussanne Khan, Malaika Arora and Bipasha Basu

    AXN and The Label Life launch ‘The Power Dressing Edit’ curated by Style Editors Sussanne Khan, Malaika Arora and Bipasha Basu

    MUMBAI: AXN and The Label Life have partnered to celebrate the strong, independent, working women of today by launching ‘The Power Dressing Edit | AXN exclusive’. Curated by powerful women and Style Editors Sussanne Khan, Malaika Arora and Bipasha Basu, the special collection is inspired by the most talented, revered and versatile female protagonists on AXN.

    The special edit consists of new double-duty styles to take the women of today from 9am-to-9pm effortlessly. The Style Editors are catering to powerful role models who dress the talk, keeping their style in mind – feminine yet powerful and authoritative. One can shop ‘The Power Dressing Edit | AXN exclusive’ on The Label Life website and in-store.

    The Power dressing edit has been styled by Style Editors Sussanne Khan, Malaika Arora and Bipasha Basu. Talking about the collection, Bipasha says, “In-keeping with The Label Life Women and the strong, powerful women portrayed on AXN, comes The Power Edit. Both The Label Life and AXN make powerful women their muse; women who have long 9-to-9 days that demand impeccable style, but with comfort”.

    Bipasha also gives a sneak peek into her personal style statement. Here are five tips for professional women who want to ‘dress the talk’:

    1.        Invest in a pant suit. They're equal parts cool and polished and make you stand out instantly. Even make your own pant suit by mixing separates you already own. Think, an animal print shirt with tan or black pants

    2.      An over-the-knee skirt is a closet investment. Make it yours with an oversized shirt tucked in and with the cuffs rolled up

    3.      While sticking to classic office attire, don't forget to mix it up, say with a peplum shirt or pop-culottes, and even brogues for casual Fridays

    4.      Add an instant injection of chic by pairing strappy heels with well-tailored ankle-length pants

    5.      All black on-duty outfits are the perfect palette to experiment with your makeup. Think a bold red lip and nothing else!

    Get inspired by these real life powerful, talented women and for more inspiration, tune-in to Madam Secretary, every Tuesday at 10pm only on AXN.

  • Facebook reaffirms commitment to India’s startup ecosystem, sets up Facebook Hubs across 9 cities

    Facebook reaffirms commitment to India’s startup ecosystem, sets up Facebook Hubs across 9 cities

    MUMBAI: Facebook today, launched Facebook Hubs with a vision to further enable India's startup ecosystem. Announced last year at Facebook India Startup Day, Facebook has partnered with 91springboard, for a yearlong program, which will include co working community hosting, planning and organizing structured activities like learning and skill development programs for startups and entrepreneurs to help scale their businesses.

    Facebook Hubs will help foster innovation and support for the community, by hosting mentor hours and trainings, workshops, roundtable discussions across 20 locations in nine cities including Delhi, Gurgaon, Noida, Bangalore, Mumbai, Hyderabad, Pune, Navi Mumbai and Goa .

    Satyajeet Singh, Head of Product Partnerships, Facebook India and South Asia said “Facebook Hubs stem from our mission to provide startups with the infrastructure, mentorship and support they need to grow and scale their operations ethically and sustainably. We have already worked with hundreds of startups through our various programs and by teaming up with 91springboard we hope to reach out to more, to fuel India’s startup ecosystem with a vision to build businesses of tomorrow.”

    “Facebook Hubs are in line with our vision of developing robust, sustainable programs, conducive places and meaningful partnerships with relevant ecosystem partners to boost India’s dynamic startup engine and enable it to provide a further push to India's entrepreneurial zeal.” he added.

    Facebook Hubs will be part of a global network for training and mentoring facilities for startups, developers, SMBs, creators, and job seekers. Designed as catalysts to facilitate community learning, Facebook Hubs are part of Facebook's vision to empower innovators everywhere to drive economic growth, build robust ecosystems, and create social value.

    Anand Vemuri, CEO, 91springboard said “We are truly proud and delighted to join forces with Facebook. India has some incredible things happening in the startup ecosystem and our partnership to enable Facebook Hubs will provide entrepreneurs access to knowledge, tools and resources that will give them a massive competitive edge.”

  • ABP News’ Desh ka Mood survey projects NDA short of majority

    ABP News’ Desh ka Mood survey projects NDA short of majority

    MUMBAI: Desh Ka Mood, leading election programming of ABP news, today released the survey results done by CVoter. The timeline of the survey was from 1st Week Feb 2019 to 1st Week March 2019 spread across PAN India. The survey finding showcased that the Balakot strikes have made BJP’s core voters happy and repositioned the party for neutral voters, putting other opponents on defensive position. This entire episode has helped BJP consolidate its position just before the general elections with Prime Minister taking a central role as a protagonist. Survey result also shows that PM Modi is the first PM after Indira Gandhi to attack sovereign Pakistani territory.

    Mr. Avinash Pandey, CEO, ABP News Network said, “We at ABP News Network have pioneered the art of bringing well researched and thoroughly analyzed facts that provide a holistic perspective to the viewers. The trends presented by this edition of ‘Desh Ka Mood’ highlight the changing dynamism in the pitched political battle for the impending union elections 2019. The paradigm shift shows rhetorical hoopla and the changing mood of the nation after the Pulwama attack and the Balakot air stikes on POK by the Indian Air Force. This ‘Desh Ka Mood’ offers the current clear image of the political scenario within the country and the intricacies that are indicative of a hotly contested election.”

    He further added, “Desh Ka Mood not only offers a decisive perspective but also engages the discerning audience. ABP News Network has been steadfast in bringing this entire drama to the people and accentuated their entire comprehension of this political grandeur from the largest democracy in the world.”

  • Millennials redefine Marriage in Vitamin Stree’s latest video

    Millennials redefine Marriage in Vitamin Stree’s latest video

    MUMBAI: For almost all of history, marriage has been the ultimate level-up for humans in the game of life – or at least that’s what society has conditioned us to believe. But, millennials aren’t so sure about that. With changing lifestyles, goals, and of course, priorities, the millennial generation seem to have a lot to check off their bucket lists, before they are ready to tie the knot. So, is marriage dead? Vitamin Stree scratch the surface on that, in their latest video.

    Marriage is an age-old institution, with its share of sanskari customs, binding obligations, and a whole lot of “adulting” to do – all of which don’t appeal to the millennial generation, who would rather take their time to explore the world and their life choices, before tying the knot. Speaking of choices, we now have so many! With so many dating apps at our disposal, finding love has become a virtual pursuit, and people can pick and choose their romantic partners. Moreover, with the steady increase in women’s financial independence, security and freedom over the last few decades, now more than ever, they are defining their own goals and forging their own paths, without feeling societal pressure to marry. While discussing the validity of marriage in today’s age, it’s also important to acknowledge the fact that there is still an entire section of our society – the LGBTQI+ community – for whom marriage is not even a legal option, and in that regard we still have a long way to go.

    So, is marriage dead? Not really. But the millennial generation is definitely changing the traditional rules of the game- choosing to do it their own way, in their own time.

    Nandini Godara, Scriptwriter and Director: “Marriage as an institution, especially in India, has always been packaged as an obligation rather than a choice. So in this day and age when people are more vocal about wanting to make their own decisions, how does marriage hold up? Is the idea outdated? Or is our attitude towards it outdated? Arguably, it is both. And we wanted to explore it all with this video.”

  • NBA partners with suditi industries to launch range of nba fanwear apparel in india

    NBA partners with suditi industries to launch range of nba fanwear apparel in india

    MUMBAI: The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.

    The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.  NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.

    “As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships.  “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”

    “The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd.  “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”

  • x-dream-distribution and partners at CabSat2019

    x-dream-distribution and partners at CabSat2019

    Following our success at CabSat 2018, we decided to bring our innovative products and services to it once again. Join x-dream-distribution GmbH in Dubai from 12-14 March 2019 at CabSat on the Bavarian booth in Hall 3.

    x-dream-distribution GmbH presents innovative ingest, Social ingest andoutgestsolutions by Woody Technologies and transcoding and live broadcasting software by Capella Systems, as well as ingest and playout software by Libero Systems, and microservices toolkit for broadcaster by Squared Paper.

    All the latest features that have been presented at BVE2019 and even more, will be available to all our visitors at CabSat in Dubai, Middle East & Africa's only event for content, broadcast, satellite, media & entertainment industry professionals looking to create inspiration, action & reaction.

    Partner products and news CabSat 2019

    Capella Systems (USA)

    Cambria FTC // Cambria Cluster

    Already in 4th generation, the Cambria FTC and Cambria Cluster are an innovative transcoding product… Most resentstandardfeatures:

    •    SD / HD / UHD and up to 8K
    •    xAVC, ProRes, DNxHD, JPEG2000
    •    H.264 & H.265
    •    HDR support
    •    DASH, HLS, MSS
    •    Dolby E & Dolby Vision
    •    S3 read&write

    Cambria Live // Cambria Broadcast Manager // Live Edit

    New release of Cambria Live Series v4.1, a software-based production suite for professional live streaming broadcast production. This all-in-one system handles live switching, production functions, encoding, and distribution.

    •    MPEG-DASH and CMAF support for Akamai
    •    Failover (backup stream) support for DASH/HLS with Akamai
    •    Ad Pre-fetch request to Yospace HLS/DASH targets
    •    Software-based cue tone trigger feature
    •    Embed splice_event_id from SCTE into Ad Preset

    Flow Works (Germany)

    Distributed MAM with distributed workflow support for media processing.
    •    FlowCenter – highly integrated, complete workflow and asset management solution.
    •    Flow ANT – micro media management appliance with GPU acceleration
    •    All-new Flow Archive GUI (Editorial GUI).

    Libero (Turkey)

    •    Libero Playout is a software-based playout automation system which provides powerful, flexible and user-friendly broadcasting solutions via a client-server architecture.
    •    Libero Ingest is a flexible multi-channel ingest, transcoding and encoding software with powerful and user-friendly features.

    Metaliquid (Italy)

    Customized on-premises and cloud state of the art AI recognition and classification services to meet specific industry needs. Metaliquid has developed a proprietary deep learning framework and neural network architectures.

    •    Face recognition
    •    Shot and setting recognition
    •    Sensitive contentdetection
    •    Opening and closingcreditsdetection
    •    Sport actionsclassification
    •    Content type, audio and language classification

    Squared Paper (United Kingdom)

    The Busby Enterprise Service Bus & microservices toolkit is specially designed for the broadcast industry:

    •    monitoring hardware and software systems and applications
    •    workflow orchestration from small to large and complex
    •    event recording for SLA reporting and later analysis
    •    controlling external devices and services, etc.

    Teamium (France)

    Feature rich, simple to use resource scheduling and collaboration management solution exclusively designed for video production.
    •    Cloud-basedproductionmanagement
    •    Resourceplanning and scheduling
    •    User definedbusinessprocesses
    •    Consumer grade userexperience
    •    Realtime financialdashboard

    Woody Technologies (France)

    •    Version 3.1 of all Woody software will be released, bringing several major enhancements.
    •    New Woody in2it Server, a unique client-server ingest tool for all media formats, with web-based intuitive UX and strong workflow control features, streamlining local and remote ingest workflows.

    •    Woody in2it Go, the ultimate tool for reporters on the field to encode, transfer and notify their footage or stories to the broadcaster facility.
    •    Woody Social, ingest from any social network directly to your production environment.
    •    Woody in2it Server, Woody Ingest, Woody Outgest and Woody Social can now be deployed in a scalable architecture containing multiple nodes. This brings two major improvements – redundancy and load balancing – for large Woody deployments.

    x-dream-media (Germany)

    Software integrator with an entire commitment to the media IT developing its own software products for file-based workflows and asset management.
     
    •    Signiant Managers + Agents and XDM WFM – workflow manager with integrations to many 3rd parties file processing and publishing software
    •    OneGUI – job, workflow and farm monitoring & reporting, search & filtering, multi-tenant, various 3rd parties (e.g. Harmonic, Telestream, Capella, MOG, Interra)
    •    Ingest Browser – media browsing, previewing, trimming and workflow start, watchfolder, storage indexing, file search
    •    MFP – multi format player with frame accurate positioning, side-by-side view, audio leveling, SDI output and playlist support
    •    SERVUS node – software-only videoserver, recorder and IP-streamer

     

  • Rajkummar Rao encourages youth to vote in #PowerOf18 Twitter video

    Rajkummar Rao encourages youth to vote in #PowerOf18 Twitter video

    MUMBAI: As part of the #PowerOf18 initiative, Twitter is collaborating with renowned Indian personalities to encourage the youth of India to vote in the upcoming general elections.

    Bollywood star Rajkummar Rao (@RajkummarRao) is the latest addition to be featured as part of the #PowerOf18 online video series on @TwitterIndia, joining young personalities across India to talk about what inspires them and their view of #PowerOf18. Saluting the young energy of India, in this special video on Twitter Rajkummar Rao (@RajkummarRao) is seen speaking about change, empowerment and youth, asking people to Tweet the change they want to see with #PowerOf18.

    Commenting on the importance of voting,  Rajkummar Rao (@RajkummarRao)  said, "It is not only about us. It is about our generations to come. So question, ask for your rights, if you see a horrible infrastructure around you take a picture and put it out, ask your politicians why? Only you have the power to bring in that change and that change will come through vote.”

    Past participants of the #PowerOf18 video series include singer Jassie Gill (@JassieGill), boxer Nikhat Zareen (@Nikhat_Zareen), and writer, poet and #MeTooIndia activist Mahima Kukreja (@AGirlOfHerWords).

    The #PowerOf18 campaign is aimed at encouraging more youth in India to participate in civic engagement, understand the significance of their right to vote and contribute to public debate on Twitter. The campaign launch is marked by an emoji activated by the hashtag #PowerOf18 available now until June 2019.

    Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.

  • #NazariyaBadaliye says Sony Entertainment Television

    #NazariyaBadaliye says Sony Entertainment Television

    MUMBAI: With time, our society has been evolving. Women today have proved themselves across sectors… even the male dominated ones. But it hasn’t been easy. From amongst the overall workforce, women represent a minimum percentage and hence as we go up the career ladder it falls further. Why isn’t their qualifications and skill set the only criteria for their progress? It is imperative that we change our perspective towards women at large and not judge them by the responsibilities they might have. Sony Entertainment Television encapsulates this thought beautifully through Patiala Babes and has kickstarted a campaign this Women’s Day – #NazariyaBadaliye.

    ‘Nazariya Badaliye’ simply means ‘Change your Perspective’. Weaving in this thought seamlessly through the narrative of Patiala Babes, the protagonists Babita and Mini face the society and the challenges at hand with their heads held high. Why is the society reluctant in hiring a middle-aged single mother Babita, who has no work experience despite having the right qualifications? Why does she have to face resistance from her male co-workers when she has equal skill set like them? Why does a teenager like Mini, who has been brought up single-handedly by her mother need her father’s name to get into a good college? Going forward, the show will raise similar issues that are extremely relatable in the current scenario.

    Starting today, Sony Entertainment Television urges you to #NazariyaBadaliye. Not just on one day but all 365 days of the year.

  • One Take Media Co completes 1000 episodes of Animated Nyra Rhymes

    One Take Media Co completes 1000 episodes of Animated Nyra Rhymes

    MUMBAI: One Take Media Co is one of the leaders in providing Value Added Services to DTH, OTT, Telecom and Cable industries. Services included are kids Nursery rhymes, Kids animated content, kid’s animated movies, Hollywood Movies, Hollywood Movies dubbed in Hindi & and Korean TV series.

    OTMC has more than 4000 hours of kid’s content which includes 2500most Popular Nursery Rhymes, World famous Kids series like “Jungle Book”, “Simba the LionKing ” and Kids Animated Movieslike “Cinderella”, “Robin hood” and many more.  

    “ Nyra Rhymes” is  created  by in-house animation team and  owned IPof One Take Media Co.  Each character has been designed specially keeping the viewer’s age group in mind. The colour schemes and the atmosphere are eye catching. Children will love to watch the nursery rhymes with different illustration and animation from the normal ones.

    There's a reason  why we learn nursery rhymes as young children. They help us develop an ear for our language. Rhyme and rhythm highlight the sounds and syllables in words. And understanding sounds and syllables helps kids learn to read!

    Children are very important and they make up a sizeable audience. They have their own choices and likeness .According to BARC, Kids as an audience i.e. the age-group of 02-14 years, accounts for 20% of total TV impressions. This is the highest share across all age cuts.

    Ms.DimpyKhera , Director of One Take Media Co said, ” We are excited to showcase our own brain child Nyra Rhymes.Kids genre has always  being a front-runner in demanding innovation and freshness. Nyra Rhymes are fun and full of  sound. So it is already a huge success”