ITV

Category: Press Release

  • Gazing into the Crystal Ball – Sustaining Growth in Uncertain Times

    Gazing into the Crystal Ball – Sustaining Growth in Uncertain Times

    MUMBAI: In an interesting session titled “Gazing into the Crystal Ball – Sustaining Growth in Uncertain Times, that was held on day 3 of at the 20th edition of Ficci Frames, Shri Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, Goverment of India gave a keynote address.  

    While in conversation with Mr. Ashish Pherwani, Partner, Advisory, EY, Mr. Sanyal spoke about how Indian content has found resonance globally. 

    “Few of the successful writers like Amish Tripathi and Chetan Bhagat are writing in the languages that are Indian but are relatable to the audiences internationally. Similarly filmmakers are making films that have indian stories but are attract audiences globally. Dangal for example was not written with an international audience in mind but the story was true to our roots and we succeeded”

    “We have a lot of talent in our country and India has great stories. The time is to reinvent those stories and tell them with top class technologies. We definitely have ability to create global content.” He concluded.

  • If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

    If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

    MUMBAI: The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports, the official broadcaster of VIVO IPL has launched a brand-new docuseries – Dream On – Game Banayega Name. Youngsters, Khaleel Ahmed, Rinku Singh, Rahul and Deepak Chahar, Kulwant Khejroliya, Shivam Mavi, Aryaman Birla, Manzoor Dar and Shubman Gill feature in this seven-part docuseries, which seeks to turn the spotlight on Vivo IPL as the platform where talent meets opportunity. The series captures the trials tribulations that these youngsters have been through to earn a place on the world’s biggest showcase of talent.

    For decades, budding cricketers have had limited opportunities. After all, how many dreams can the India cap accommodate? 11 years ago, VIVO IPL changed all of it. Uncapped talented players got an opportunity to play with or against Indian and International players. In a few years, VIVO IPL became the platform for talented youngsters to leap towards their dream of being a well-known Cricketer. ‘Dream On’ captures 8 such stories of hardship, grit, determination, courage, failure and success. The show highlights the impact VIVO IPL has on these lives and how it has changed lives, communities and the game forever. Making dreams come true and inspiring young minds to dream big, VIVO IPL is perhaps one of the biggest platforms today and this is what this 7-part documentary series aim to capture.

    On the lines of the VIVO IPL marketing campaign ‘Game Banayega Name’, Dream On focuses on how VIVO IPL is a platform where the only thing that matters is the game one owns with the talent they have.

    Dream On series debuts on the Star Sports network on Star Sports 1 Hindi and Star Sports First on Saturday, March 16, 2019 and will be telecast every Saturday and Sunday. The series will be narrated in a non-linear style and will showcase trepidation, hard work, excitement and various other emotions as the players continue their journey in VIVO IPL 2019 and go beyond.

    The 12th edition of VIVO IPL starts on Saturday, March 23rd, 2019 with defending champions Chennai Super Kings taking on Royal Challengers Bangalore on the Star Sports Network and Hotstar.

  • SOTC Travel Offers Super Holiday Sale to Celebrate its 70th Year

    SOTC Travel Offers Super Holiday Sale to Celebrate its 70th Year

    MUMBAI: With the holiday season right around the corner, SOTC Travel, known for its unique, specially curated holiday offerings, has created a special “Super Holiday Sale”, a range of breath-taking travel packages spanning several picturesque locales in Asia and Europe, among others.

    The 10-day long Super Holiday Sale, from March 06th to March 16th, offers unbelievably attractive deals and discounts on bookings for holidays, through all platforms – online (mobile and website) and offline, by SOTC Travels. Travellers with limited budgets can now avail the best deals and offers for a series of destinations.

    Having been in the industry for the last 70 years, SOTC has uniquely positioned itself to take advantage of the rising experiential aspirations of Indian travellers.

    Mr. Daniel D’Souza, President and Country Head, Leisure, SOTC Travel, said, “We at SOTC Travel understand that every traveller likes to enjoy a vacation in his or her own way. SOTC ensures that every traveller saves big while holidaying in his or her preferred destination. Thus, our prime objective is to channel holiday demand amongst consumers, which is achieved via a range of individually curated offers and deals targeting Indians who look for value-for-money offers.  Summer holidays are meant to be spent with family members, and these offers will provide each traveller with one more opportunity to have a holiday he or she will always remember.”

    The packages included are:

    ASIA HOLIDAYS STARTING @ 28,900, WITH AIRFARE INCLUDED:

    1. 4-Day Grand Tour of Phuket or Bangkok
    Starting @ Rs. 28,900

    2. 4-Day Tour of Dubai or Sri Lanka
    Starting  @ Rs. 29,900

    3. 6-Day Bali Bonanza or 7-Day Malaysia & Singapore
    Special Price: Rs. 49,900

    EUROPE HOLIDAYS STARTING @ 95,700 WITH AIRFARE INCLUDED:

    1. 7-Day Best of East Europe
    Visit: Germany, Czech Republic,
    Hungary, Slovakia, and Austria
    Special Price: Rs. 95,700

    2. 8-Day European Dreams
    Visit: France, Belgium,
    Germany, and Switzerland
    Special Price: Rs. 1,18,600

    3. 8-Day Best of Scandinavia
    Visit: Sweden, Norway, and Denmark
    Special Price: Rs. 1,31,900

    OTHER POPULAR HOLIDAYS STARTING @ 1,24,100 WITH AIRFARE INCLUDED:

    1. 5-Day East Coast of USA
    Special Price: Rs. 1,27,900

    2. 8-Day South African Delight
    Special Price: Rs. 1,24,100

    3. 8-Day Highlights of Australia
    Special Price: Rs. 1,43,800

    DOMESTIC HOLIDAYS WITH FREE MOVIE TICKETS FOR 6 MONTHS:

    1.    6 Day  Ladakh @ Rs. 45,400

    2.    6 Day  Andaman @ Rs. 33,000

    3.    6 Day  Bhutan @ Rs. 42,100 (Ex-Delhi)

    Also Get a 4-Day International Holiday Free on your Summer Holiday.
    You can choose from among Singapore, Thailand, Malaysia, Bali, Dubai, Egypt, and Mauritius.
    The Holiday includes Accommodation, Sightseeing, Transfers, and Breakfast.

  • Do you have the singing talent to get janta ka pyaar and rise the dewaar? COLORS presents the third edition of Rising Star

    Do you have the singing talent to get janta ka pyaar and rise the dewaar? COLORS presents the third edition of Rising Star

    MUMBAI: She got married against her father’s wishes at the age of 19 and now she wants to win him back with her music; he is a global singing sensation, yet not everyone knows his name; she’s classy as well as massy and she’s got what it takes to be the quintessential singing star. These are just some of the incredible contestants set to make their mark, but kya milega inko janta ka pyaar? Set on the philosophy, ‘Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar’, the latest season of COLORS LIVE singing reality show Rising Star reiterates the age-old truth that artistes’ stardom lies in the support of their audience and enriching their voting experience will be the VOOT App. Bringing alive India’s first LIVE interactive show on television and spearheading the hunt for India’s next Rising Starwill be music maestro Shankar Mahadevanand the singing sensation Diljit Dosanjh. Joining them in this journey this season will be the singing diva Neeti Mohanwho will join the panel of experts and singer-actor Aditya Narayanas the host of this season.Produced by Optimystix Pvt Ltd, Rising Starpremiers on 16thMarch 2019and will air every Saturday and Sundayat 9:00 p.m. only on COLORS. 

    This season of Rising Star, the audience will witness some extraordinary contestants with incredible stories. Contestants from all age groups, are set to serenade viewers with their musical gifts and remind them that age, caste, gender is never a barrier to showcase talent. From a ‘Khandaani’Qawwali singer, to a desiBand and a young girl fighting against the time curfew on women; contestants from all over India will use the power of their singing talents to win ‘janta ka pyaar’. With the spotlight on the ‘aam janta’once again, our talented contestants will urge the virtual judges sitting at home, to support their hopes, dreams, ambitions and aspirations and be a part of the live voting process. 

    Speaking at the show’s launch event, Nina Elavia Jaipuria Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “After two successful seasons, Rising Star has established itself as India’s only LIVE interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasizes the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond.The 9pm weekend slot on COLORS has worked tremendously well for us with a hit season of Khatron Ke Khiladi and we are sure that this season of Rising Star will resonate with the audience in a similar way.”

    Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Our audience have enjoyed shows like Bigg Boss and Khatron Ke Khiladi over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. Brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no over produced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show your teacher, your community and even your society will all cheer for you to be a singing star.” 

    Producer Vipul D Shah of Optimystix Pvt Ltd, said, “The Indian audience has overwhelmed us with the love they have showered on Rising Star in the first two seasons. This time again, the wall between the contestants and the audience continues to remain the most crucial element of the show and it can only be lifted for the best singers based on live votes. Our concentration in this season is of course, the mass support of the public via live voting. It is the audience who has the power to pave the path of success and opportunities for our talented singers”. 

    Music Maestro, Shankar Mahadevan who is returning for the 3rd season of the show, said, “I have been mesmerised by the talent on Rising Star in the past seasons and I am sure this year too we will witness some exceptional talent. For me the focus remains on the nuances that one needs to work on to get the pulse of the song right. Also, it's important that whichever song they choose, communicates the emotion well. I believe, contestants should also treat this as a platform to enhance their skills.”

    Adding further, acclaimed singer Diljit Dosanjh, said, “The talent we witness on Rising Starhas always been inspiring. It is indeed a delight to meet these extraordinary contestants from all walks to life and watch them touch lives through music. In the past two years, I’ve witnessed multiple artists get their due limelight and I am sure the line-up this year is equally promising. 

    Neeti Mohan, who is joining on the panel of Rising Star said, “I have loved the format of the show from the first season. The live voting process that lifts the wall between the contestants and the audience is quite exciting as it happens real time. I feel every deserving talent should be encouraged and that's what my role would be on the show. This is my first live reality show and I can’t wait for this journey to begin”.

    Actor-Singer Aditya Narayan who will take over the reins as the host this season said,“I have hosted a fair share of reality shows but never have I been associated with a show with such a concept of live voting.  It is such a privilege to work on this property and meet contestants with such unique stories and outstanding talent.”

    Through an impactful marketing campaign, this year’s proposition of ‘Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar’, will be brought alive. By collaborating with artists like Naezy, DJ Chetas, who have earned their share of fame solely because of the love and appreciation of the ‘aam janta’, we wish tocelebrate the power that the viewers hold.  

    Since its launch in 2017, Rising Starhas amassed abundance of love and appreciation from viewers. With the new season just a few days away, the contestants are ensuring they never skip their ‘riyaaz’and give it their all to win the love and adulation of the greatest critics of all – thejanta. With the mantra ‘Jab Awaaz Ko Milega Janta Ka Pyaar, Tab Uthegi Har Deewar’, the contestants must rely on the good graces of the audience to recognise them for their great musical talents.

    So, get set for a prime time of wonderful music featuring the newest musical artistes of India withRising Star Season 3. Tune into to Rising Staron 16thMarch 2019and watch the show every Saturday and Sunday at 9:00 p.m.only on COLORS. 

  • United colors of benetton launches its foremost art collectible line

    United colors of benetton launches its foremost art collectible line

    MUMBAI: Echoing its long standing dedication to art, Benetton India revealed an exclusive collectible line in the capital today in collaboration with established artists of the country. The collectible line, titled #UnitedbyArt, was unveiled by the talent powerhouse & leading voice of fashion Rhea Kapoor at the ongoing India Fashion Week by FDCI.

    Since 1965, Benetton has strived to promote identity through equality, diversity and optimism. And art has a somewhat deep and complex relationship with identity. This project reinforces the theme of “Social Integration”, that has long been dear to the Benetton brand, imbuing it with new meaning. Keeping this as a broad spectrum, Benetton has curated an art collective with some very talented artists of India. This synthesis aims to promote cross-generational dialogue about the subject through the medium of art. 

    Renowned worldwide for its colors, knitwear expertise and social commitment with a blend of Italian style and global research, Benetton collections present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans. This is the first edition keeping the aesthetic of empowering artists and integrating fashion for story telling by introducing a capsule collection of special collectible round neck T-shirts with the artworks.

    The artists who are part of this coveted project are –

    Somenath Maity
    Bhaskar Rao Botcha
    Biswajit Mondal
    Julio D’ Souza
    Sachin Jaltare
    Pappu Bardhan
    Sachindranath Jha
    Siddharth Shingade
    Sidharth
    Aarushi Kumar Patel
    Bandana Kumari
    Illoosh Judge Ahluwalia
    Oinam Dilip
    Suchit Sahni

    Art forms the DNA of Benetton linking it back to Imgao Mundi – the art collection of works commissioned and collected by Luciano Benetton on his travels around the world including India – Art without borders and Fabrica, the research centre which is an integral part of Benetton group.

    Excited about this unique initiative, Sundeep Chugh, Managing Director & CEO, Benetton India said, “Benetton is a brand built on innovation. Benetton has always kept creativity and social relevance central to our culture and we have consistently strived to do business in a way our associates, partners and customers can be proud of. Art is very close to our cultural fabric and this special collectible line is our commitment to empower the artists and bring them to the forefront. We are proud to see the paintings coming alive with the first collectible line; every artwork has a creative story to tell keeping the core of Benetton in mind.”

    The highlight of the reveal was the first ever Instagram LIVE auction. Rhea Kapoor along with popular fashion influencers – Pallavi Ruhail, Bahaar Dhawan Rohatgi, Rasna Bhasin and Sherry Shroff came forth to support the initiative by taking the auction LIVE and securing the first 1965 likes on one of the coveted polo shirts to win the collectible. Integration of heritage & philosophy was seamless celebrating the Benetton DNA.

    Sharing her excitement on being a part of the first of its kind initiative by Benetton, Rhea Kapoor said “I am elated to be a part of this significant creative platform by Benetton in India. Benetton is a brand, which has always been close to my heart. It is a brand that a generation has grown up wearing and connects with, not only within the realm of fashion, but for its path-breaking socially relevant campaigns over the years. The #UnitedbyArt is a commendable effort to celebrate fashion & art and I am excited to take home for myself from the first collectible line- already waiting for the next one now”

    The avidity in the air was palpable as guests arrived to witness a celebration of the history of craftsmanship; a signature of Benetton, reflected in the special collectible line.

  • HBO & HBO HD makes March action-packed with spy thriller ‘Mission Impossible: Fallout’

    HBO & HBO HD makes March action-packed with spy thriller ‘Mission Impossible: Fallout’

    MUMBAI: Flirt with danger, as Ethan Hunt swivels through Parisian streets and precariously leaps off rooftops in London, with the momentous mission of saving the world. HBO and HBO HD bring to you the ultimate action blockbuster ‘Mission Impossible: Fallout’, this Sunday, 17th March, at 1pm and 9pm. So, stack up on some popcorn and watch magnificent action and bone-breaking stunts performed by Tom Cruise himself! The movie of the year is presented to fans by Dubai Tourism, co-powered by Volkswagen, Poco by Xiaomi and Amazon Fire Stick TV, along with food delivery partner Swiggy.

    This latest sequel in the 22 year-old spy thriller franchise, ringing in more than 3.5 billion dollars at the box office, elevates thrill and pace. Hunt’s mission is set against a ticking clock with three nuclear weapons set to explode in 72 hours. The famous spy plays a distinctive mental parkour against swerving loyalties and assassination attempts. Fallout matches these complications with equally stunning signature action sequences, including the HALO (High Altitude, Low Open) jump and a classic carnage with fist-fights.

    Tom Cruise reprises the role of the world’s numero uno spy for the sixth time, showcasing his daredevilry through slick stunts performed without body doubles or special effects. Cruise’s Hunt meets familiar faces and names – Rebecca Ferguson returns as MI6 Agent Ilsa Faust and Simon Pegg as the much-devoted Benji. The plot includes dual threats, CIA chief Erica Sloan played by Angela Bassett, and Sloan’s top-level assassin August Walker, portrayed by Henry Cavill. Vanessa Kirby chips in as the deadly rogue trader, ‘White Widow’. Director Christopher McQuarrie creates a familiar sense of adventure, adding a pinch of complexity as we see Hunt throwing his moral compass askew for just a bit.

    HBO and HBO HD will bring to viewers a chance to experience the thrill of being Ethan Hunt and dive into his adrenalin-pumping world. Through an Augmented Reality (AR) game on HBO India Facebook page, fans must dodge and narrowly escape obstacles in 30 seconds while riding a bike, just like the spy! They can reach the highest score and proudly share on their feed and with HBO!

    Fans can also put their spy logic to test with Frapp and see if they match up to Ethan Hunt’s skills! HBO and HBO HD has associated with Frapp app, the highest rated internship app in India with over half a million downloads, for a unique experience. Using the app, participants can challenge friends to ‘Missions’ like quizzes, puzzles or tasks, to be completed within a few seconds – as does the agent in his espionage adventures!

    Check out one of the highest grossing movies of 2018, ‘Mission Impossible: Fallout’ only HBO and HBO HD, and experience the magic on Sunday, 17th March, 1pm and 9pm. Use the #MI:FalloutMarch17onHBO on social media to post your experience. 

  • SonyLIV brings the craziest road trip of the year

    SonyLIV brings the craziest road trip of the year

    MUMBAI: The craziest road trip of the year is here! Sumeet Vyas, Maanvi Gagroo and Amol Parashar unveiled the trailer of Tripling season 2 today in Mumbai. From road trip to sibling love to crazy fights, the trailer of the show will get you nostalgic and excited all at once. After the massive success of season 1, the second season carries forward the stories of Chandan, Chanchal and Chitvan as they encounter funnier situations and explore new facets of their sibling relationship along the journey. 

    Directed by Sameer Saxena and written by Akarsh Khurana and Sumeet Vyas, the series also stars Kunal Roy Kapoor. The series trailer gives a sneak peek into the lives of the siblings grappling to manage their professional and personal encounters. Chandan who is an author now reunites with his politician sister Chanchal as Chitvan also joins in. Up against a legal tussle, all hell breaks loose when the trio embark on another road trip.

    All the episodes of the series will go live from 5th April on SonyLIV and TVFPlay.

  • DUBAI BASED INDIAN BUSINESSMAN TAKING BOLLYWOOD BEYOND BORDERS

    DUBAI BASED INDIAN BUSINESSMAN TAKING BOLLYWOOD BEYOND BORDERS

    Muscat : Bollywood has become a melting pot of bringing together different ethnicities, cultures, traditions and fans from all over the world. Addressing the rage among audience across borders, world renowned Danube Group re-launched FILMFARE Middle East Magazine with celebrated actress Deepika Padukona along with director and Producer Karan Johar and many others in 2018, with the aim to reignite the magic of silver screen and bring the best of B-town to the Arab world. Celebrating a successful first year, the glittering event will have an air of class, luxury, panache and some truly spectacular moments commemorated by the reigning super stars from Indian cinema ranging from Sonam Kapoor Ahuja, Swara Bhaskar, Tabu to Rajkumar Rao, Jim Sarbh, Ali Quli Mirza, Ishaan Khatter and Jhanvi kapoor at Shangri la barr al jissah on 29th March 2019. Omani singer Haitham Mohammed Rafi will be opening the evening.

    The anticipation around the event is gaining momentum as not only the reigning but the actors like Shatrughna Sinha, Madhu Bhandarkar, Jackie Shroff, Asha Parekh, Raza Murad, Shan, Padmini KolKolhapure, from yesteryears will gather on the festive evening and the past will walk alongside the present at the Red Carpet to cheer the lauding fans. If this was not all, the audience are in for a treat with a curated list of power packed performances by Nora Fatehi, twin singer Sukriti Kakkar and Prakrati Kakkar and evergreen Bappi Lahiri, Kubra Sait, Aman Verma and DJ Scorpio. The event will witness an amalgamation of golden years with the talent of millennials as legendary singer Bappi Lahiri who is celebrating 50 golden years of music in cinema will set the mood for the evening with some melodious medleys.

    Rizwan Sajan, Founder and the Chairman of Danube Group shared, “After breaking the record of 1.3 billion dollars’ turnover in 2018, we have been growing ever since and we credit this success to our fans and fraternity across the world. Our only strategy is reaching to the right people and keeping our engagement simple. We are thrilled to be associated with one of the biggest industries in the world which reaches out to audience across borders and ethnicity.”

    FILMFARE Middle East unveiled at Bollywood Parks Dubai at Raj Mahal Theatre on 30th March, 2018 in its brand new avatar caters predominantly to the large Asian expatriate population in the UAE and the GCC, as well as a significant Arab population who love their Bollywood cinema and celebrities. The brand brings India’s biggest Bollywood film and celebrity content to the audience month on month; and with it, the rich legacy of Indian cinema to the Arab world.

    Sharing about the vision to re-launch the magazine to the Asian audience, Mr. Rizwan shared, “Filmfare Middle East is a cult brand and it was my dream to revive this brand. We started this venture because we believed that this magazine holds an essence for the cinema and a huge readership among its target audience. We’re grateful to our readers and advertisers for their loyal support as this one year marks the success of our vision to create one-stop content provider for Bollywood cinema.”

    About FILMFARE Middle East:

    Filmfare ME sets the benchmark for content in the Middle East. It has been launched by a group that is visionary and foresighted about its business. Under Starz Media Incorporation supported by the Danube Group, the magazine has made a mark in Middle East. Also, it’s the only Bollywood magazine in Arabic language.

  • TVF’s Tripling Season 2 with Drivezy gears up for launch

    TVF’s Tripling Season 2 with Drivezy gears up for launch

    MUMBAI: The pioneers of the Indian digital content space, The Viral Fever (TVF) launched the next season of one of its most-loved series – Tripling. Presented by Drivezy as their partner for the journey, in the upcoming season, the show will follow the three siblings – Chandan, Chanchal and Chitvan as they embark on another engaging road-trip. Season 2 of Tripling will be rolled out on 5th April 2019 and will stream on TVFPlay and SonyLIV. SonyLIV is partnering with TVF to launch the much-loved series on its platform which would be available for free viewing. TVF saw massive commercial and critical success with the first season of Tripling, the show is also among the Top 250 shows of all time according to IMDB. 

    Tripling is directed by Sameer Saxena, the chief content officer and Head – TVF Originals and written by Akarsh Khurana and Sumeet Vyas – who also stars as one of the leads on the show. Alongside Vyas, the stellar star cast includes Maanvi Gagroo, Amol Parashar and Kunal Roy Kapoor. A quirky take on modern family relationships, the three siblings in the show have resonated deeply with the sensibilities of the young audience. Season 2 takes that story further, with a new twist in the tale.

    Speaking about the show, Sameer Saxena, Chief Content Officer and Head – TVF Originals said, “We received an overwhelming response for the first season of Tripling and that compelled us to return with the show second time around. Today, Tripling is one of the most memorable series in the digital space that strongly resonates with our audience with strong characters, fun moments in a modern Indian family; we wanted to utilize that aspect and weave into it the core ethos of Drivezy. We took our time to bring out season 2, as we wanted to give the comprehensive approach to the series a serious thought. Along with TVFPlay, Tripling will also be streamed simultaneously on SonyLIV – which is further proof of the strength of Tripling’s impact on youth culture. We are certainly excited and looking forward to take the audience on another riveting journey with the popular trio.”

    Commenting on the collaboration, Ashwarya Singh, CEO and Co-Founder – Drivezy said, “We are extremely pleased to be associated with 'The Viral Fever' to kick off our marketing efforts to cover the digital landscape, work with social influencers and promote on the go video experience. Being a travel and transportation platform, we want to enable our customers to move towards consuming content online and on the move. Our customer demographics have varied culture, geographies and languages and TVF is a platform that appeals not only to the urban audiences but to viewers across the nation. Drivezy aims to provide a culturally relevant and truly Indian travel and entertainment platform for the country's evolving digital users who are frequently travelling."

    Talking about the association, Amogh Dusad, Head – Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India said, “With more than 350 Mn online video viewers, these are exciting times for digital video content in India. At Sony LIV, we have ambitious plans to expand our content offerings in the coming months. Partnership with TVF to stream Tripling season 2 on Sony LIV is the first step towards that direction. We intend to work with the best digital content creators in the industry and offer unique & remarkable stories to viewers. Tripling season 1 resonated well with the viewers and I am sure Sony LIV users will enjoy the latest season of Tripling as well.”

    Widely recognized for delivering breakthrough branded-content, TVF prides itself on being one of the top choices among brands whose aim is to engage with its TG and share its key message with them in a subtle yet effective manner. As one of the first digital production companies in the country and with 4 of its web series rated in IMDB’s Top 250 shows of all-time list, makes TVF one of the most visited digital platforms in the country. 

    With this season and the platform’s association with Drivezy, the team seeks to enhance brand-awareness, utilising the platform’s in-depth understanding of the audience’s content consumption patterns and preferences. Right from ideation being in-sync with the brand’s brief to amplification, the digital platform has employed its in-depth insights, extensive research and strong content creation capabilities for the integration. The extent of TVF’s innovative and creative prowess to drive the brand’s message can be gauged by the fact that Drivezy will be launching its services in various cities of the country, at the time the Tripling trio is visiting those regions on the show. The innovative alignment of the branded-content and the on-ground activities of the brand is aimed to strongly drive home the brand’s message.  

    The multimedia communication will be run on key platforms including Print, OOH, multiplex, digital activation, making this a high-decibel campaign across key metros. 

  • Content makes social media influencers popular

    Content makes social media influencers popular

    MUMBAI: A session on young media influencers was held on day 2 of FICCI FRAMES,the global media and entertainment conclave. These media influencers are being used by brands to promote their brands through social media. These infleuncers have a huge following on their social media platforms.

    "I think earlier it was about the fact that if you are a celebrity, there should be a mystery around it. Now your celebrity status has everything to do with your relatability to the people." Said Rohan Joshi.

    "I think when it comes to sponsorship and collaboration, brands come to us depending on the age group of our audience and if that matches up to their brand value." Srishti

    Actor Gaurav Gera, popular on social media for his characters like Chutki and Shopkeeper, said: "I think we are like TV channels. You know where we have subscribers and steady audience like the way TV channels have. We are primarily making videos to entertain and to engage with people." 

    Talking about maintaining consistency of the content, Prajakta Koli, a YouTuber known as MostlySane, said: "It has to be a full-time job. We have to be in search of content and there is no day off for us. Especially, in our initial days, when we are doing everything — writing, performing, editing. But then, once you get a strong connection with the audience, you just go on."

    Have the digital influencers got their dues?

    "I was having a conversation with someone who was saying how much budget is allotted for digital marketing, and the amount was massive. It tells us how the whole ballgame of marketing has changed. Whereas they want a Bollywood star for his/her reach, they also want a social media influencer for its relatability factor."