Category: Press Release

  • Enjoy the shades of Summer with Snapdeal’s women fashion store

    Enjoy the shades of Summer with Snapdeal’s women fashion store

    MUMBAI: Snapdeal, India’s leading online marketplace, today launched its Summer Store with an exquisite selection of products for women to upgrade their wardrobe in style, at affordable prices.

    The Snapdeal Summer Store offers the finest collection of sarees, stitched kurtis, palazzo and pants in vibrant summer hues. It also has a variety of items on sale with the country’s best fashion jewellery, wrist watches, exquisite fragrances and bags, presenting the latest trends of the fashion industry.

    For ones who love to flaunt western outfits, the curated store offers a huge variety of dresses, gowns, tops, tunics, jeans, jeggings and tights. A range of casual shoes, loafers, ballerinas, heels, flat slip-ons and sandals are also available at attractive price points.

    The curated store has a large variety of scarfs, stoles and sunglasses to bring in the summer in style.

    Shoppers can save more by availing bank offers. Bank of Baroda credit card users get additional 15% discount and HDFC debit card users get 5% cashback.

    Here are the glimpses of the sale:

    Bhagalpuri silk, chiffon sarees: minimum discount of upto 40%

    Dress and Gowns: starting at Rs.399

    Kurtas and stitched kurtis: discount between 50-80%

    Tops & Tunics: Under Rs.499

    Trouser & Denim: Starting Rs.349

    Palazzos and Pants: Starting Rs.299

    Heels: starting Rs.349

    Flats & sandals: starting Rs.249

    Casual Shoes: Starting Rs.399

    Ballerinas: starting Rs.399

    Innerwear: Under Rs.599

    Handbags & Clutches: Under Rs.599

    Sunglasses: 30%-80% Off

    Fragrances: Min 40% off

    Wrist Watches: 20%-80% Off

    Stoles & scarves: Starting Rs.249

    Traditional and Fashion Jewelry: Under Rs.499

  • HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

    HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

    MUMBAI: HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s portfolio in the zero gas perfume space. For the very first time in India, HE Magic Duo, delivers the convenience of getting two distinct fragrances in one single can.

    HE Magic Duo offers two variants “Angels and Demons” and “Yin and Yang” both of which come in a cool masculine matte styled finished pack of 50 ml*2 = 100 ml inside a premium looking carton with a transparent window. The unique applicator at the top of the can is positioned side by side and can spray two different fragrances separately or together. 

    Adding to the excitement of the innovation, Mr. Harsha V. Agarwal, Director- Emami Ltd said, “The deodorant category in India is a highly saturated and cluttered market. With the presence of multiple players, it is becoming increasingly difficult to break through this clutter and stand out. HE as a brand has a strong legacy of differentiation from the very beginning. This time, we found through our consumer research that there is an increasing dual usage trend wherein 1 in 5 users currently use 2 or more Deos on a regular basis just from the need of variety and the urge of not smelling the same every time.   Triggered by this consumer need, we have brought in a category disrupting solution through HE Magic Duo where we are offering two fragrances at the price of one.  We believe that HE Magic Duo with its breakthrough packaging is going to create a stir in the consumer mind space.”

    HE Magic Duo will roll out a series of quirky, humorous television commercials made on a single sign-off thread of “GOD Promise Bro” to vouch for this unbelievable innovative product.

  • PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

    PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

    MUMBAI: PVR Ltd., the largest and the most premium film exhibition company in the country, announced the launch of its 8th multiplex in the city of Hyderabad, today. The 6-screen property is located in a convenient location at Hyderabad Next Galleria Mall in Musarambagh, Hyderabad. Designed on the boutique cinema concept and equipped with advanced in-cinema technologies, the new multiplex offers enhanced cinematic experience to the movie patrons. With this launch, the total screen count of PVR Cinemas stands at 58 screens at 10 properties in the state of Telangana, augmenting its growth in southern region with 260 screens across 43 PVR properties.

    The new PVR Cinemas is easily accessible owing to the metro connectivity from across the city. The property spreads across an area of 26,630 sq. ft. with a seating capacity of 985 seats. It is integrated with world-class technological solutions like BARCO 2K projection system that regulates brightness and vibrant colours to ensure razor-sharp picture quality. In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and next-generation 3-D, bringing an exceptional digital movie experience with excellent visuals and audio quality. Further, the UHB 3D system is brighter in comparison to the conventional 3D system as the Harkness Silver and White Screens aids in delivering an exceptional video quality. With an array of digital first features and a host of hospitality services, PVR reinforces its focus in enabling a seamless movie viewing experience at the theatres.

    Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We are pleased to announce the launch of our new boutique property in Hyderabad. This is the first launch of this year and we look forward to continue with our expansion plans in FY 2019- 2020, across the country. Innovation and the endeavor to introduce new concepts and offerings have been at the core of our business strategy and we are certainly positive that the new multiplex in Hyderabad will be well received by the movie patrons.”

    He added, “I, on behalf of the whole PVR team would like to thank the L&T Realty Ltd. to let us be a part of their sound property, Hyderabad Next Galleria Mall in Musarambagh, and we look forward to a resounding association.”

    Mr. Gautam Dutta, CEO, PVR Ltd., said, “With this launch we reiterate our focus in introducing new concepts, specially developed to offer enhanced experience to our patrons at the theatres. With advancements in technological solutions, it is equally imperative to identify customer preferences to be able to establish a connect with them. The new multiplex integrated with state-of-the-art technological solutions and plush interiors stands as a unique property with a comfortable yet classy ambience, perfectly, designed for movie goers.”

    The interior décor of PVR Musarambagh is designed on the theme of theatrical Art, carrying the characteristics of art deco style. The theatre celebrates distinctiveness with the elements of art decor. Additionally, PVR cements its ardent consumer-centric approach by offering a wide range of gourmet delicacies and with the Quick Tix facility at the box office, a seamless experience is guaranteed to the customers at PVR theatres.

    With this opening, PVR stands at a total screen count of 754 screens at 162 properties in 64 cities.

  • Shemaroo Entertainment’s yedaz collaborates with imagica

    Shemaroo Entertainment’s yedaz collaborates with imagica

    MUMBAI: Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica. Yedaz offers Bollywood fans at Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park.

    Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic Bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica already is home to Bollywood attractions like Mr. India and House of Stars and Yedaz merchandise is a perfect complement to the overall Bollywood experience.

    Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.” 

    Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

    Yedaz Merchandise is already up in the stores and customers visiting Imagica can get their hands on their favourite Bollywood product on their next visit. You can now flaunt your Bollywood attitude with Yedaz T-shirts or add a filmy touch to your parties with beer mugs.

  • Premier League and Irdeto Collaborate on Large-Scale IPTV Piracy Raids

    Premier League and Irdeto Collaborate on Large-Scale IPTV Piracy Raids

    MUMBAI: The Spanish National Police has publicly announced the success of the largest investigation to-date into a global illegal IPTV streaming business. In an operation led by the Spanish National Police in collaboration with police forces in the United Kingdom, Denmark, Europol, the Premier League and Irdeto, 14 locations were raided in Spain, Denmark and the United Kingdom. As a result of the raids, five people have been arrested for crimes of belonging to a criminal organization, intellectual property theft, fraud and money laundering.

    The investigation uncovered a complex international technological infrastructure underpinning the illegal IPTV business, which comprised of 11 server farms distributed all over the world, some of them with more than 44 servers. The action has resulted in the shutdown of an illegal IPTV streaming business which allowed access to more than 800 television channels to subscribers in more than 30 countries, for subscriptions starting at 40 Euros per month. The business was also found to have several associated profiles on social networks, promoting services to obtain more customers.

    The investigation began in late 2015, initiated by the Premier League as part of a global effort to combat illegal online redistribution of its content. The focus was on a website based in Malaga, offering IPTV subscriptions with access to a multitude of international pay TV channels. It was subsequently revealed that the website was run by a specialized international criminal organization with a presence in Spain, Denmark, United Kingdom, Latvia, the Netherlands and Cyprus.

    Premier League Director of Legal Services, Kevin Plumb said: “The success of this investigation is a further example of the Premier League’s hugely impactful global anti-piracy programme. We are achieving unprecedented success in the protection of our media rights, with ground-breaking Court orders blocking illegal streams and numerous actions against suppliers of illegal Premier League content resulting in significant prison sentences.

    “The support of the authorities is crucial in our anti-piracy efforts and we are very grateful to all the agencies that played a pivotal role in this operation, particularly the Spanish National Police for leading this collaborative investigation. We will continue to invest in cutting-edge technology and work with law enforcement agencies and other stakeholders across the world to protect our rights.”

    The illegal operation was found to have changed multiple servers periodically and gradually, creating new web pages in an attempt to go undetected by law enforcement. The illicit business was also combined with companies created to conduct lawful activity related to the provision of telecommunications services, internet and hardware, to hide profits and avoid detection.

    During its operation, the business is estimated to have made roughly eight million euros, with those arrested in Spain residing in luxury residences on the Malaga coast. As part of the operation, police seized 12 high-end vehicles, real estate and blocked bank accounts. Of the five people arrested, three were arrested in Spain, detained and sent to prison following appearances in court.

    “The scale of this investigation is testament to the seriousness of piracy as a crime and the impact it can have on the industry,” said Mark Mulready, Vice President – Cybersecurity Services, Irdeto. “We will continue to support our customers, partners and law enforcement agencies to identify large-scale cross-border pirate networks and help combat piracy, resulting in the shutdown of these illegal businesses and hopefully directing consumers to legitimate and safe content sources.”

  • hoichoi brings exciting offers for its subscriber-base by associating with GrabOn

    hoichoi brings exciting offers for its subscriber-base by associating with GrabOn

    MUMBAI: hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants GrabOn. This tie-up will provide users with amazing discounts on a wide variety of verticals from food, fashion, travel, recharge and more from their merchants. hoichoi will be promoting these coupon & promo codes sourced from GrabOn on their social media platforms and also through other channels, to give their consumer base enthralling concessions in varied categories. At the same time, GrabOn would be creating a microsite and list all the offers available across categories which users who subscribe to hoichoi can avail. The microsite will again be promoted through hoichoi’s social channels and their user base through email, sms and other mediums. 

    Vishnu Mohta, Co-Founder of hoichoi, commented: “hoichoi will be the one of the first OTT platforms to enter in an interesting partnership with GrabOn. This will enable our subscribers to get offers from GrabOn through their website to avail them at their own accordance. We are a ‘customer-first’ company and we have always been focused at giving something extra to our subscribers. This partnership with GrabOn allows exactly that!” 

    GrabOn’s Founder & CEO, Ashok Reddy stated: “The partnership will help the market leaders break through to a whole new user demographic helping them save big on online shopping and purchase. This alliance will benefit both the parties, as hoichoi subscribers can avail the best discounts while GrabOn users can enjoy the extensive content library like originals and movies which hoichoi provides.” 

  • Budweiser experiences and huf launch their global collection in india

    Budweiser experiences and huf launch their global collection in india

    MUMBAI: Budweiser Experiences is back with their second drop of the year and this time it’s in collaboration with the leading global skate and streetwear brand, HUF. Following the international success of this iconic collection, the brand is all set to celebrate skate culture in India through the launch of this limited edition capsule. The collaboration features the HUF Dirtbag Crew spin on Budweiser’s classic script, bow-tie and label designs across a range of tees, hoodies, hats, button-ups, a retro-sportswear anorak and a vintage trucker denim jacket.

    The collection is a true blend of skate culture and fashion, fusing the unique values of the allied brands through a timeless drop. In addition to the apparel line, Hufweiser collection also comprises of accessories including all-over print tote bags, insulated beer carriers, glass mugs, cruiser decks, slide sandals, ‘Come Back with a Six Pack’ doormats and a series of socks offered in collectible ‘Hufweiser’ cans. Rounding out the capsule is a special-edition Hupper 2 Hi, constructed in Bud’s signature-red canvas atop a beer-colored sole, and packaged in a 12-pack-inspired shoebox.

    Commenting on the launch, Kartikeya Sharma, VP Marketing – South Asia, AB InBev opined “HUF is a true ambassador of skate culture worldwide and we are thrilled to have partnered with them for a unique collection. We are extremely excited to bring these pieces to the Indian shore and are certain that the synthesis of the brands will enable us to resonate with the skate fans in India. This drop is another effort to celebrate and support sub cultures in India and bring alive the synergies attached to the sport and fashion.”

    The brand hosted a larger-than-life activation at BUDXMUMBAI, uniting Indian skating mavens, the likes of Darius C Bharucha and Abhishek, to truly bring to the fore the budding skating phenomena as it exists in the country. The gathering witnessed an eclectic fashion showcase featuring real skaters adorning the classic pieces from the collection. To add to the fervor, skaters present were seen performing staggering tricks on especially designed ramps stationed at the venue, reveling in the liberating spirit of the sport.

  • India News curates special programming for IPL 2019

    India News curates special programming for IPL 2019

    MUMBAI: As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of  Jhamajham Cricket, the special cricket show telecasted every day at 6:30 PM.  

    India News will bring to the viewers a descriptive and insightful review of each match from on and off the field during all the IPL matches. 

    During the half an hour cricket show Jhamajham Cricket will cover  different aspects of the IPL  series including top news stories of the IPL Matches in a superfast format, the show will be a showcase the graphical representation of bowling and batting figures of key players from both the innings also there will be a special segment to analyze bowler’s performances for each day, the cricket experts will gauge and analyze the players performance during the studio discussion.      

    There will be special guests from the cricket fraternity like Mr. Praveen Kumar, Mr. Anshuman Gaekwad, Mr. Reetinder Sodhi and Mr. Rajkumar Sharma who will give their expert opinions on the team strategies, pre and post-match analysis and team line up during studio discussions.

    These cricket experts will analyze the player’s performance during these segments and will also analyze the performances of each team to make it to the finals. In addition to the studio shows, there will be special outdoor shows with the live audience which will cover spot interviews and vox-pop with fans from the cricket stadium.

  • NewsX Special Shows on 23rd & 24th March

    NewsX Special Shows on 23rd & 24th March

    MUMBAI: This weekend on NewsX – No Holds Barred, there will be two different episodes on Saturday & Sunday.

    Saturday – This weekend watch out for Mr. Tom Vadakkan, who recently joined hands with BJP, during the episode, he will share his experience on joining the new party and his agendas for the forthcoming elections.

    Sunday – While in another episode of NewsX- No Holds Barred, watch out for Mr. Santosh Desai, India’s foremost brand consultant who will share his views on “Brand Modi” and what brand Modi carries that his adversaries are missing? And also, Is chowkidar campaign adding weight to brand Modi?               

    In this weekend episode of Legally Speaking, there will be an interesting discussion with Dr Abhishek Manu Singhvi, Member of Parliament, he will share the Congress party agenda for the upcoming general elections.

    This weekend on NewsX-The Sunday Guardian-The Roundtable, there will be an interesting discussion between, Mr Shahid Siddiqui, Former member of the Rajya Sabha;  Ms Smita Prakash, Editor, ANI; Mr Ruben Banerjee, Editor, Outlook and Ms Neerja Chowdhary, Columnist. These guests will share their views on the upcoming general elections and government policies.

    In the show Cover Story, there will be a special episode on Uttar Pradesh elections- Lucknow Diaries, watch out for an interesting face-off between Mr Udayveer Singh, MLC, Samajwadi party and

    Mr. Surendra Rajput, Senior Congress Leader on the role of the state of Uttar Pradesh in forming the government during forthcoming general elections.      

  • Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

    Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

    MUMBAI: What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’. Airing as a part of the ongoing property Scary Mornings, the film is sure to terrify viewers in broad daylight on Saturday, March 23 at 11AM.

    A daunting story of parapsychologist Dr. Elise Rainier who visits home to perform an exorcism. Elise was known for her work in the town, but little did anyone know about her past. When she got a call from a troubled person about evil spirits, Elise picked up her bag for a journey to cleanse the vicinity. To her dismay she must go back to her dreadful past, a place where it all began. As Elise moves to solve the mysteries of a demonic spirit, she comes across a secret doorway which is the root cause to all her problems. Is she ready to open the doors to her past and face the demons from beyond? Will she get it right?