ITV

Category: Press Release

  • Tune into india’s no. 1 bengali music channel – sangeet bangla!

    Tune into india’s no. 1 bengali music channel – sangeet bangla!

    MUMBAI: Sangeet Bangla will complete its 13th year in the business, as the number 1 Bengali music channel in India. The channel was jointly launched by Media Worldwide and SVF in 2005 and will turn 14 on the auspicious Poila Baisakh (Bengali New Year).

    Sangeet Bangla serves as a suitable platform for the film and music industry of Bengal, acting as a perfect media partner to reach the target viewership. It is not just about entertainment, it is an endeavour to showcase the resplendent Bengali culture through its music and movies, which is unique and typically a characteristic of the land.

    The channel has maintained its top position because of their riveting audience-capturing and retaining programmes. Good packaging, high production standards and quality content have positioned the channel as the most preferred choice of the Bengali music loving audience. From break-free compilations to karaoke and retro to romantic, Sangeet Bangla offers a variety of shows showcasing different genre of music and moods serving an audience of all age groups.

    Here are a few notable ones:

    SB Morning Hits – A break free morning show playing a gamut of Bengali film hits that will help the viewers to start their mornings with a dose of great music. 

    Howrah Bridge – The spirit of Kolkata brought to life in this pulsating programme interspersed with songs dedicated by the viewers. This program airs all their special requests and dedications plus messages. Every week there's a star integration with this show, wherein a celebrity features and interacts with the viewers through their email or SMS song requests. The celebrity responds to their queries and even shares personal anecdotes.

    Tumi Je Amar – A one-hour musical, this show features the most popular romantic hits.

    SB Superhits – Bengali super hit songs of Sangeet Bangla, played back to back in this show.

    Nonstop Hits – A half an hour song compilation in which popular Bengali film numbers that has hit the score are played back to back, in this break free show.

    SB Public Demand – A one-hour compilation of the best of Sangeet Bangla hits from the yesteryears. This show is dedicated to nostalgia and music, songs which still have a strong recall value, those which are evergreen, popular and always on demand. 

    SB Hit Machine – SB Hit Machine airs a compilation of the best of SB Superhits.

    SB Tunes – A half an hour compilation of the recent Bengali film hits which displays the caller tunes’ codes. Hence, one can also download songs and set them as caller tunes. 

    Fresh Hits – An hour of fresh Bengali music, airs current hits from non-film and film categories.

    Karaoke Film Hits – A half an hour show airing songs with lyrics. One can sing along while watching their favorite Bengali hits and enjoy karaoke in their home itself!

    SB All Time Hits – Features a mixed bag of Bengali film music, all-time Bengali super hit songs from recent times and past.

    Top 10 – A weekly musical countdown show featuring the Top 10 Bengali film music every week.

    Sangeet Bangla is the channel preferred by the Tollywood Film Industry to promote their upcoming films because of the unwavering status it has held since its inception. One of its highlights is that it aims to keep the audience informed about the latest happenings of Tollywood. It’s social following is immense with 5.6 million followers on Facebook with a reach of 6.3 million, 381K followers/713K impressions on Twitter, 4.8 lakh subscribers on YouTube with approximately 80 million views (total) and 135K followers on Instagram and counting.

  • Epic channel gives its popular series ‘lost recipes’ a second season

    Epic channel gives its popular series ‘lost recipes’ a second season

    MUMBAI: EPIC Channel has announced the second season of its popular food show ‘Lost Recipes’ hosted by celebrity chef Aditya Bal. In the first season, the renowned chef and author travelled extensively around the country in search of recipes and food preparations that have quietly been forgotten over time. Dishes such as Mutanjan- Sweet Chicken Pulao, Houk Sun-Curry or Sun Dried Vegetables, Bevina Hoovina Payasa- Neem Flower Payasam, Painda-E-Khas – special stuffed game birds; and many more were revived from their slumber.

    The 10 episode second season will see him, once again, walk down the forgotten road of culinary traditions that have been lost, forgotten, or simply neglected. Straight from the traditional kitchens that stand like tiny oasis of food memory, this season will explore dishes from Hampi, Vizag, Darjeeling, Bodhgaya, and Maharashtra, among others. Accompanying the cooking, shall come alive tales steeped in history and folklore.

    Commenting on anchoring a second season, host Aditya Bal said “I had an amazing time shooting for Season 1 of the show where so many delicious dishes were revived. As a chef, I’ve always felt that the history and heritage of a dish makes it all the more interesting. I’m looking forward to making more discoveries in Season 2, after all some of the most iconic times in our history go hand in hand with food.”

    Lost Recipes S2 is sponsored by “India Gate Basmati Rice” and soon will be announcing more sponsors. The show will be aired in June 2019 on EPIC Channel for its viewers.

    EPIC Channel has previously showcased an impressive array of food-related shows. ‘Tyohaar Ki Thaali’ hosted by popular actress Sakshi Tanwar, that celebrated festive Indian dishes; ‘Raja Rasoi Aur Anya Kahaaniyaan’, a unique food-travel show and   ‘Raja Rasoi Aur Andaaz Anokha’, where celebrity chef Ranveer Brar rediscovers recipes and experiments with Indian cuisine. 

    As per the new TRAI tariff structure, EPIC Channel is now available for a cost of Rs.2 per month.

  • IVM podcasts launches alexa skill for cyrus broacha

    IVM podcasts launches alexa skill for cyrus broacha

    MUMBAI: IVM Podcasts, India’s premier podcast network announced that its popular show, Cyrus Says will now have its own official skill on Amazon Alexa. Listeners of Cyrus Says can now play the popular podcast on their Amazon Echo or any Alexa-enabled device with the convenience of voice.

    Hosted by the inimitable Cyrus Broacha, the show covers various elements of life in urban India including politics, sports, civic sense, traffic, kids, food and a host of other themes. This cricket season tune in to LANSO (Left-Arm-Not-So-Orthodox) – a topical edition of his podcast that airs every Wednesday by just saying “Alexa, talk to me about cricket”.

    The skill can also be accessed with the Alexa app available on iOS and Android. Once enabled use simple voice commands such as “Alexa, open Cyrus Says”, or “Alexa, ask Cyrus says to play the latest podcast” to start listening.

    Speaking on the association, Amit Doshi, founder of IVM said, “Making the skill available on Amazon Alexa is very exciting since it’s a sign of larger audiences adopting podcast as a medium of consuming content. It’s a seamless way to listen your favorite podcast with an official skill and I’m certain that fans of Cyrus Says will be very pleased with this development.”

    Cyrus Broacha, TV and theatre personality, comedian and host of the show said, "Wow Cyrus Says is on Amazon Alexa?   Keep in mind Cyrus himself is not available. Just Cyrus Says. Ask Alexa to play me, I mean Cyrus Says."

    “It is exciting to see huge interest in podcasts and that Alexa Skills are enabling this adoption. We are delighted to see IVM onboard a popular name like Cyrus Broacha with a Alexa Skill focusing on cricket and other important topics”, says Dilip R.S., Country Manager for Alexa Skills, Amazon India.

    While podcasts are a fairly popular medium of content consumption in the west, the Indian market is still playing catch-up. Over the last 4 years, IVM has been creating audio content and building a consumer base for the medium by creating engaging content and has collaborated with over 50 podcasters to garner 10 million listens so far.

  • What Works bags the video content mandate for Kolkata Knight Riders for IPL 2019

    What Works bags the video content mandate for Kolkata Knight Riders for IPL 2019

    MUMBAI: What Works, a Video Content Agency and Production company, has won the video content mandate for Kolkata Knight Riders, the two times champion franchise team in the Indian Premier League. What Works has been retained after their successful stint with KKR last year and is tasked with creating engagement and affinity for the very loved cricket team on the digital medium with content assets created for different platforms.

    The  mandate  entails  What  Works  to  ideate  and  execute  video  content strategy  across  platforms  in  line  with  KKR’s  other  marketing  plans.  The agency has deployed video producers, cinematographers, editors and a full backend team with edit setups including graphics and animation support to execute over 300 video content pieces during the IPL this season. At the same time What Works will also be producing all the branded, sponsor led and merchandise promotional videos for the franchise.

    "Content is a major driver in our overall marketing strategy and What Works plays an instrumental role in producing world-class content around the team. Last year KKR garnered more than 100 million views on social media platforms, which was the highest for any IPL team and we hope to cross new benchmarks this year as well”, said Venky Mysore, CEO, Kolkata Knight Riders.

    Imran Shamsi, Founder of What Works, said “We are super excited to be working with KKR for the 2nd time in a row. We, at What Works, are ardent fans of KKR and feel fortunate to bag this account. The brand of KKR enjoys such affinity in the digital media space that it gives us tremendous scope to innovate, build further affinity and take the engagement with the fan base to the next level. The team at KKR believes in the power of the digital medium which is in perfect sync with our philosophy of creating out of the box content to deliver impact.”

  • Scanta hires Tyler Lindell – founder of AR/VR for tesla

    Scanta hires Tyler Lindell – founder of AR/VR for tesla

    MUMBAI: Scanta, a leading player in the AR/VR space across the globe, has hired one of the pioneers in the industry – Mr. Tyler Lindell. Lindell was the founder of AR/VR program for Tesla prior to his new position at Scanta as Chief Product Officer.

    Lindell will oversee the entire project development and integration of AR/VR on the client end. He will also assist the company in closing business leads to develop a stronger brand portfolio.

    “Tyler shares the same vision that we have at Scanta and his experience & expertise will be an asset to our company. He exhibits an exemplary record of developing AR/VR departments for companies looking to integrate these modern technologies to stay one step ahead of the competition. We are currently working towards animating AR avatars through voice commands and Tyler’s expertise will allow us to keep our focus intact while we continue to expand,” said Chaitanya Hiremath, Founder and CEO of Scanta.

    In just 5 years of work experience in the AR industry, Tyler has proven himself as a visionary and an accounted veteran in this space. His immense knowledge to develop and implement AR/VR seamlessly in the client set up and the ability to always execute and deliver is what differentiates him from others in this industry.

    “Communication makes us human. We're using the principles of emerging technology such as AI and Spatial Computing to support communication globally. I'm excited about Scanta's vision for the future of communication in Augmented Reality,” said Tyler Lindell, Chief Product Office, Scanta.

    We are more than pleased to have Tyler on board and are thrilled to see the new heights that Scanta will reach in the augmented reality industry.

  • This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff

    This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff

    MUMBAI: The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever. Winter is finally coming for the GoT buffs on screen and now on OkCupid. Yes, you heard that right! OkCupid has launched a global Game of Thrones badge – which makes OkCupid the first dating app to be able to match daters basis their favorite TV show.  The brand-new profile badge creates the perfect conversation starter as users can easily spot, match with, and message other Game of Thrones fans.

    The badge will further help you match basis your preferences, and your biases (wink) over your favourite GOT kingdoms, by helping you connect with people who share your interests and tastes. Whether you’re House Stark or House Lannister, you can now easily match with other such fans by spotting the new badge on their profile.

    The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded “yes” to the question – “Do you watch Game of Thrones?” – starting March-end.

    With almost 2 million mentions of the show in OkCupid users profiles globally, the most of any show, there’s never been a better moment to match on this iconic pop-culture moment. Based off previous badges and the amount of mentions of GoT within profiles, OkCupid predicts 20% more likes and 15% more conversations for those with the badge.

    “On OkCupid, we want our users to always connect on more, and not just superficial attributes like location and selfies. As a progressive platform, and through user responses to thousands of fun OkCupid questions ,  we have been able to gather tremendous insight into everything that might be relevant to our users from politics to pop-culture. And what better, and bigger, than GoT as the show has got the most chatter off and on OkCupid globally. This will be a conversation starter like no other and will encourage people to match on their passion for the show, whether it means enjoying a conversation over cocktails or on a stroll trading Game of Thrones theories,” says Melissa Hobley, CMO, OkCupid.  

    The profile badge will be available to everyone on OkCupid through June, when the series finale airs. If you want to connect over Game of Thrones, simply answer “yes” to The Game of Thrones question today to get the profile badge and start matching.

    For more information, please refer to the blog post.

  • Bic Cello’s write-to-win initiative trains 600,000 students on how to prepare better for exams

    Bic Cello’s write-to-win initiative trains 600,000 students on how to prepare better for exams

    MUMBAI: BIC Cello, the leading writing instrument company in India, launched in September of last year, ‘Cello Write-to-Win,’ a school initiative aimed at promoting a healthy attitude towards learning and education.

    Academic stress is fast becoming a social issue as children and teens suffer from exam anxiety. Students are put under pressure to achieve academic excellence and outperform the best in class. The stress and fear of school failure can often adversely affect children’s social, emotional and academic success.  The ‘Cello Write-to-Win’ program has been designed to train students to develop handwriting skills and help them manage the stress levels that come with exams. Since its launch last year, the program has educated 600,000 students across 1,500 schools in India.

    The program includes two workshops that have been developed by a team comprised of certified handwriting analysts and experts from the field of education training. The first workshop, ‘Secret to handwriting’, engages students from the 4th to the 6th grade. The session teaches them the techniques they need to develop and enhance their handwriting skills, helping them manage the transition from pencil to pen.

    The second workshop, 'Making Exams Stress Free', targets older students from the 7th to the 9th grade. The session teaches students four cognitive techniques that help them to enhance their learning and memorization skills and enable them to prepare better for their exams. The workshop also trains students on writing with speed while maintaining precision.

    Commenting on the initiative, BIC Cello's, Director of Marketing for India, Tanveer Khan said, “We at BIC Cello understand the kind of stress that students go through during the exam periods. The 'Cello Write-to-Win' initiative was developed to equip students with the techniques they need to overcome that stress and succeed academically. We are delighted with the positive response that we received from the students and teachers and we look forward to continuing the program and expanding it into new schools across India."

    Kumar Abhishek from Rashtriya Military Schools, 9th Standard, said while sharing his experience, “The sessions are extremely informative and helpful. It taught us appropriate techniques of holding a pen that help in developing handwriting skills. The activity focused on making exams stress-free by using mind maps which I will follow henceforth for better recall. Thank you, Cello, for making me feel more exam-ready.”

    The Cello ‘Write-to-Win’ program also helps students to find the pen that is most suitable for them. Using the right pen can also help contribute to making exams less stressful by being reliable and offering comfort and glide in writing.

    BIC Cello believes in empowering students by supporting them to reduce their stress, and help them prepare for their exams. The company launched an awareness campaign last year that addressed the academic pressure students feel from their parents. The ‘Surprise Test’ video garnered great success, with more than 40 M views, as it called on adults to support their children and pressure them less during exam periods.

  • A Truly Refreshing Experience – Society Tea introduces Elaichi Adrak Tea!

    A Truly Refreshing Experience – Society Tea introduces Elaichi Adrak Tea!

    MUMBAI: Celebrated household name, Society Tea from the House of Hasmukhrai & Co., has launched their latest product, Society Elaichi Adrak Tea, which is the sublime blend of taste and nutrition. The tea offers the perfect infusion of rich colour and strong flavour of elaichi and adrak, keeping the consumers revitalised and active throughout the day with no compromise on the taste.

    Society Elaichi Adrak Tea, as the name suggests, is the perfect mix of elaichi and adrak with each ingredient having a plethora of benefits. Elaichi is known for its digestive properties and its effect in reducing flatulence while Adrak is known to relieve cold, flu and ease out stomach cramps as well, among many such advantages of consuming their concoction(s).

    Commenting on Society Tea’s latest product, Mr. Karan Shah, Director, Society Tea, said “It is our constant endeavour to create products which are beneficial for our consumers in more than one way. Apart from being the perfect cuppa to cherish, our Society Elaichi Adrak Tea has several medicinal values, ranging from building immunity and enhancing digestive health to relieving cold and stomach cramps as well. It is the ideal marriage of flavour and nutriment whilst incorporating all the freshness and aroma that Society Tea drinkers have come to expect from a cup of Society Tea.”

    Available at retail stores in and around Maharashtra, Society Elaichi Adrak Tea comes in 100 gm pouches priced at INR 50/- and 250 gms bottle priced at INR 130/-. It is also available on their website – https://shop.societytea.com/products/society-elaichi-adrak-tea-100gm-pouch

    Relish Nature’s Wealth for your Health in the form of Society Tea’s  latest product – Elaichi Adrak Tea

  • ZEE5 associates with gift technology stalwart Qwikcilver

    ZEE5 associates with gift technology stalwart Qwikcilver

    MUMBAI: ZEE5, India’s fastest growing OTT platform ties up withQwikcilver,a global leader in end-to-end gifting & stored-value solutions.ZEE5 e-gift cards will soon be available across major marketplaces & ecommerce destinations such as Amazon, Snapdeal, Woohoo, PayTM among others, as a gifting option. It enablesthe receiver access to the unlimited content choices on the platform for a specific period.

    Manish Aggarwal, Business Head, ZEE5 Indiasaid,“Gifting is inherited in Indian culture. We choose our gifts keeping usability, likes and preferences in mind. Through this association with Qwikcilver, ZEE5 will be available as a gift card and consumers can enjoy their daily dose of entertainment and it also allows us to offer audiences the ease of choice, access and convenience. Our growth in the past year has been spurred, to a great deal, by key partnerships across the ecosystem and with Qwikcilver, we hope to continue this journey.”

    T P Pratap, Co-Founder &Director, Qwikcilversaid,“We are thrilled to be associated with ZEE5 – India’s fastest growing OTT brand.It has been our constant endeavor to bring on board, strategic partners for the long term, that help to scale the business& strengthen our customer’s faith in us.For a fast-growing brand likeQwikcilver that has pioneered & established leadership across the Gift Card category, this collaboration with ZEE5 will anchor as a first of a kind partnership.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
     

  • Enjoy a lip-smacking, gastronomic experience as FYI TV18 brings“Food Stories” to you this March

    Enjoy a lip-smacking, gastronomic experience as FYI TV18 brings“Food Stories” to you this March

    MUMBAI: Food stories is a series that gives the fascinating back story to show the inspiration, people, cultures and history behind the development of common dishes familiar world over as well as food styles that have become culinary signatures for many countries

    The series explores what made the meal so distinctive and worthy, delicious and unique. Each show showcases the mesmerizing back story of food dishes, inspiration, people, culture and how the dish was developed and what exactly is the relevance. Find out the story behind the humble porridge to the cheesy pizza, the essential pancakes to the spicy curry and from the healthy salad to the decadent chocolate. Every episode will feature a dish or a style, where it started and was further developed, who was responsible and why it was inspired along with the recipe.

    So this March, get set to relish this one of its kind experiences with “Food Stories” as viewers will be salivating over it like, never before!