Category: Press Release

  • Shalimar Paints facilitates the launch of The Kahaani Project

    Shalimar Paints facilitates the launch of The Kahaani Project

    MUMBAI: Iconic paint manufacturer Shalimar Paints in association with Evolve Foundation, recently facilitated the launch of The Kahaani Project. This is a unique campaign aimed at enhancing the beauty and preserving the heritage of Tauli Bhud, a village located near Dehradun, Uttarakhand. The campaign brought together volunteers from 7 countries, 12 universities and 2 schools, who collectively painted the village’s walls in colors of its rich history.

    The volunteer artists created 14 wall arts on 11 houses, 1 school and 1 Panchayati Ghar, covering a total are of over 8000 sqft. The campaign empowered over 300 people and offered livelihood generation to 24 villagers. Through this one-of-its-kind campaign, the language, traditions and values of the people of Tauli Bhud will now live forever, vibrantly painted on the village walls.

    The people of Tauli Bhud belong to the Jaunsari Tribe of the hills of Uttarakhand. Jaunsari tribes are one of the oldest tribes of India, they are said to be from the lineage of Hindu Gods – Pandavas. They speak Jaunsari language which can only be spoken and not written down. As a result of mass emigration and the lack of an established script, village locals, especially the older generations, feared that their language and values will be forgotten with time.

    It is to overcome this challenge that Evolve along with Shalimar Paints successfully decided to bring their folk tales to life through The Kahaani Project.  Artists, while painting the walls is hues of their history, also engaged the villagers in the painting activity, thus reminding them that they are a part of a significant, culturally rich community that will not be forgotten for decades to come. At the end of the activity, the villagers felt closer and prouder than ever of their roots, their village and their heritage. Apart from instilling a sense of pride among the villagers, the Kahaani Project was also focused on cleaning up the surroundings, boosting tourism to the region and creating additional revenue for the community.

  • iTV Network organised veeron ko jai hind- Ab Ki Baar Aatank Ka Sanhaar conclave to honor braveheart soldiers

    iTV Network organised veeron ko jai hind- Ab Ki Baar Aatank Ka Sanhaar conclave to honor braveheart soldiers

    MUMBAI: As the entire nation stands today against terrorism, iTV Network, India’s leading media house (India News & NewsX) today organized ‘Veeron Ko Jai Hind- Abki Baar Aatank Ka Sanhaar’, a felicitation ceremony to honor the braveheart soldiers of CRPF, BSF, ITBP and Delhi Police who displayed valor in the battlefield. Held at Hotel Shangri-La in New Delhi, the event shown a light on the bravery of the armed forces who fought against terrorism and some even lost their lives during encounter with terrorists. With recent incidents like Pulwama terror attack on CRPF convoy in which more than 40 bravehearts lost their lives. A few days later, our armed forces retaliated by surgical strikes and destroyed terror camps in POK which again proven the mettle of our armed forces.                        

    The event was graced by political dignitaries like Shri Mukhtar Abbas Naqwi, Union Minister of Minority Affairs; Shri Subramanian Swamy, Member of Parliament, BJP; Shri Randeep Surjewala,

    Senior Congress Leader; Shri Manoj Sinha, MoS (Independent Charge) of Communications & MoS, Ministry of Railways along with them there were retired veterans from the armed forces, army men and families of martyrs.   

    The special guest at the event were star cast of the upcoming film RAW-Romeo Akbar Walter-Actors- John Abraham and Sikandar Kher. They were accompanied by RAW director Robbie Grewal and music sensation Hans Raj Hans. The team encouraged men in uniform and felicitated the bravehearts and martyrs families. At the event, John Abraham said, “I have huge respect for our Indian armed forces and in my opinion, every student should serve in the defense forces for atleast 2 years after completing higher studies. I also would like to urge the voters to elect the candidates on basis of development, not religion.” Sharing his experience of shooting in Kashmir for RAW, John said, “It was a great experience to shoot in J&K, people of the valley are really nice and Indian army was very supportive to the whole team of RAW.” 

    While attending the event, Mr Kartikeya Sharma, Founder & Promoter, iTV Network said, “The security and the well-being of the nation largely depends on the courage of the bravehearts who are protecting the nation to ensure our safety and we should never forget their sacrifices. These awards is to express our gratitude towards them who have shown exemplary valor and devotion while performing their duties.”  

    In an interesting session, ‘Salute to Service’ with Shri Mukhtar Abbas Naqwi, Union Minister of Minority Affairs, the minister shared his views on how the BJP government took strong steps against terrorism he said “Modi government gave a free hand to defense forces to retaliate and eliminate the enemy.” 

    On the National security amid poll season, Shri Subramanian Swamy, Member of Parliament, BJP and Shri Randeep Surjewala, Senior Leader, INC churn over politics on defense forces.   

    Shri Randeep Surjewala questioned Subramanian Swamy and said “How did the explosive used in the Pulwama attack?”, however Shri Subramanian Swamy retaliated by saying that “The ruling party did nothing after 26/11 attack and our current government has given freehand to defense forces to act against terrorism.” 

    Shri Manoj Sinha, MoS (Independent Charge) of Communications & MoS, Ministry of Railways also shared his views on Sena, Shaurya and Samman. Shri Manoj Sinha said, “Politics should not be done over defense force and their operations.” Further he also added that “Our government has already Rs 35000 crore has been sanctioned by the government on One Rank One Pension.”

    While in an exclusive session with Shri Birender Singh, Union Minister of Steel, the minister shared his views on various national issues. He said, “Politics should not be done over defense forces and their operations.”      

    Another session was with Commandant Chetan Cheetah, 5th Battalion CRPF who is also known as ‘India Ka Cheetah’, where he spoke about his extra ordinary tales of bravery, during his session he said “For a soldier family support is the biggest power, for him his wife and kids are biggest strength and I am still willing to go back to border to fight against terror forces.” He miraculously survived nine bullet injuries he received during an encounter with terrorists in Jammu and Kashmir.”  There was another session with the war veterans from armed forces who have shared their views on how the armed forces are equipped with latest technology to tackle any tough situation.     

    iTV Network also felicitated the brave men during the ‘Veeron Ko Jai Hind- Abki Baar Aatank Ka Sanhaar’ conclave-  

    1. Commandant Shri Chetan Chitah of 05 Battalion, CRPF

    2. Commandant Shri Vinay Anand Prakash of 86 Battalion, CRPF

    3. Second-in-Command Shri RK Shaurya Padak, CRPF

    4. Second-in-Command Shri Ashok Kumar, CRPF

    The families of the following martyrs were also felicitated by iTV network- 

    5. Constable Shri Rajesh Kumar, BSF

    6. Constable Shri Naresh Kumar, BSF

    7. Constable Shri Vinod Kumar, BSF

    8. Constable Shri Dinesh Kumar, ITBP

    9. Head Constable Shri Khajan Singh, ITBP

    10. Head Constable Shri Bijender Singh, Delhi Police (Special Security Vice President) 

  • Josh Barkaraar Rahega! Munchilicious Granola partners with Ektaa Kapoor’s celebrity MTV Box Cricket League 2019

    Josh Barkaraar Rahega! Munchilicious Granola partners with Ektaa Kapoor’s celebrity MTV Box Cricket League 2019

    MUMBAI: Munchilicious, a delicious, healthy and crunchy granola-cereal brand announced today that it has partnered with Ektaa Kapoor promoted Indian sports reality television show, MTV Box Cricket League 2019 as the official “All-Time Snacking Partner”. The annual indoor cricket event by Balaji Telefilms brings together the crème de la crème of the television industry who battle it out on the ground for the grand trophy.

    The fourth edition of the MTV Box Cricket League promises to be a unique mélange of cricket and entertainment with over 200 celebrities setting the cricket ground on fire with their sporty moves. Munchilicious Granola will be the perfect choice to boost the energy levels of the players and keep the josh barkaraar as they sweat it out on field. The show is scheduled to be telecasted on April 15, 2019. Munchilicious will give away the ‘All-Time Favorite Player of the Match’ awards.

    Rohit Mohan Pugalia, Partner & CEO, Soch Foods, commented, “The concept of granola cereal has moved beyond the conventional users. In today’s fast paced world the benefits of Munchilicious Granola are of high relevance to health-conscious people as well as stakeholders of the corporate world who are always vulnerable and tend to miss out on a healthy diet at an appropriate time of the day. Through our tie-up with the MTV Celebrity Box Cricket League we aim to connect to the youth and spread awareness on the benefits of granola the ‘all-time-snack for a healthier India’.”

    Cricket is the heartbeat of the nation and with this association, Soch Food’s Munchilicious Granola aims to reach out to the new age health conscious as well as time starved young generation thereby ushering a new wave of healthy eating. Launched in 2018, Munchilicious has paved its way to leading retail platforms across India such as Nature’s Basket, Spencers, More, Amazon, Flipkart and many more. Presently, Munchilicious is available in the popular variants of Dried Fruits, Original and Dark Chocolate.  

  • Eros Now original series – ‘Modi: Journey Of A Common Man’ releases today

    Eros Now original series – ‘Modi: Journey Of A Common Man’ releases today

    MUMBAI: Eros Now, a cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International PLC (NYSE:EROS), a leading global company in the Indian film entertainment industry, today (April 3, 2019) announces the release of ‘Modi: Journey Of A Common Man’. The 10 part original series is based on Narendra Modi’s life starting at the age of 12 and traverses through his youth to becoming the Prime Minister of India.

    A common man who went on to become a national leader is looked upon by billions of people and witnessing his journey on the screen promises to be a fascinating experience. ‘Modi: Journey Of A Common Man’ is directed by Bollywood filmmaker Umesh Shukla and written by Mihir Bhuta and Radhika Anand. The different phases of Modi’s life will be depicted by actors Faisal Khan, Ashish Sharma and Mahesh Thakur.

    Each episode of the series ranges between 35 to 40 minutes highlighting the many significant events and incidents that opened unexpected paths for a common man and led him to becoming the man he is today. The Eros Now original series is Produced by Benchmark Pictures led by Umesh Shukla and Ashish Wagh.

    Commenting on the release, Ridhima Lulla, Chief Content Officer, Eros Group said, “It is a privilege for all of us at Eros to release one of the most inspiring and anticipated original series for our global audience. The story of Modi: Journey Of A Common Man is significant and entertaining. Eros has always believed in connecting with the masses and telling them the stories that matter. Our attempt through this biopic is to tell the story of his struggle, ambition, intensity and success and how it not only inspires many but is one of the factors of his mass appeal. We at Eros are all excited and look forward to audiences’ response”.

     When asked Umesh Shukla, he said, “It has been a pleasure making this original series based on Prime Minister Modi who has bought in commendable changes in India. It’s an honour to present many unheard and unseen facets of Narendra Modi’s life to the audience and I am sure they will love and enjoy watching the original series.”

  • Bullish predictions for the Video Industry in India fuelled by VOD services but also for linear TV

    Bullish predictions for the Video Industry in India fuelled by VOD services but also for linear TV

    MUMBAI: The Asia Video Industry Association (AVIA) yesterday held a one-day conference, The Future of Video India 2019, with leading industry experts discussing the growth and prospects of the video industry in India.

    The story of the conference was that despite disruption, fragmentation and a need for consistent and credible measurement across TV and digital streaming services, the video industry in India today is in great heath and is only getting stronger.

    Romil Ramgarhia, the COO of BARC India started the day by painting a picture of growing time spent watching television and with 100m households still without TV, organic growth of TV uptake of all sorts would continue.  Ashish Bhasin, CEO Greater South and Chairman and CEO India for Dentsu Aegis Network later corroborated this and said all media will continue to grow in India over the next 3-4 years.

    While TV may be growing, the uptake of streaming video services is exploding with the lowest mobile data costs in the world and enormous growth of smart phone adoption still to happen, speakers throughout the day agreed we are on the cusp of an enormous wave of digital growth.  Sudhanshu Vats, Group CEO and MD of Viacom18 in his keynote session predicted digital video growth would be shaped by three things – technology, culture and e-commerce.

    The digital video landscape is dynamic and changing and both Gaurav Gandhi, Country GM of Amazon Prime Video and Akash Banerji, Head of Advertising VOD for Viacom18 Digital Ventures agreed that fragmentation was an opportunity more than a problem, and the move from 1 television screen per household to 3-4 screens provides a new addressable market for VOD services.  Tarun Katial, CEO of ZEE5 pointed out that streaming services were not content to be only on the small screen and wanted to be able to grow consumption over TV as a device.

    And while it is clear that India’s love affair with video was only deepening, the business model behind streaming video services still has room to change and evolve.  Ad supported services are likely to be dominant but Sunil Lulla, the Group CEO of Balaji Telefilms pointed out that ad free subscription is entirely viable and there is enough scale for subscription to be very meaningful in India, especially where supported by strong content investments.

    Shantanu Sirohi, COO Interactive Avenues at IPGMediabrands and Ashok Venkatramani, Managing Director ZEE Media were very clear that advertisers were not giving up on digital and moving spends back to linear TV.  However, as Ashish Bhasin pointed out, advertising dollars will continue to grow across all services but growth on digital video was far ahead of ad growth on TV, which itself was still expected to be respectable 12-15% CAGR over the coming 5 years.

    The Future of Video India 2019 was supported by sponsors Accedo, Contentwise, Discovery India, Hansen Technologies, SES, Viacom18 and Vindicia.

  • Zee English cluster sets the tone for the weekend with two gripping premieres ‘Bleed For This’ on &PrivéHD and ‘Another Kind Of Wedding’ on &flix

    Zee English cluster sets the tone for the weekend with two gripping premieres ‘Bleed For This’ on &PrivéHD and ‘Another Kind Of Wedding’ on &flix

    MUMBAI: Giving up may be easy but it takes the brave to choose the difficult path. For the first time on television, &PrivéHD brings the incredibly motivating biopic ‘Bleed For This’ on Saturday, April 6, 2019, at 1PM and 9PM.

    What’s more? Bringing the madness amidst a fully fractured family that goes bonkers preparing for the biggest ceremony of their lives, &flix is set to premiere the undeniably hilarious dramedy, 'Another Kind Of Wedding', this Sunday, April 7, at 9PM.

    A story of a local boxer who achieves instant stardom early on with two world title fights, ‘Bleed For This’ is far from the usual chronicles of a sportsman’s journey. With an extremely rewarding career and a terrific track-record in the ring, Vinny (Miles Teller) was at the pinnacle of his successful career. However, in a near-fatal car accident, Vinny suffers a critical neck injury and is told that he may never walk again. Like a phoenix rising from the ashes, the film traces Vinny’s will power to get back on his feet and re-claim his place in the ring.

    The comic-caper movie ‘Another Kind Of Wedding’ revolves around a family who is far from their picture-perfect friendly façade as they all re-unite under one roof for Mathew (Jacob Tierney) and Louisa’s (Jessica Parker Kennedy) big day! However, with this comes a Pandora's box of history, secrets and demons of the past waiting to break free! In one of the most complicated love-triangles, Mathew realizes that his bride-to-be, Louisa turns out to be his brother’s ex-girlfriend! With tension between the brothers and Mathew’s separated parents making matters worse; what follows is a series of unforeseen and amusing circumstances that threatens to topple the wedding.

  • Little Black Book (LBB) raises $ 5 million in Series A from Inventus India, IAN Fund, Dream Incubator, AET Fund and existing investors

    Little Black Book (LBB) raises $ 5 million in Series A from Inventus India, IAN Fund, Dream Incubator, AET Fund and existing investors

    MUMBAI: Iluminar Media, which owns and operates Little Black Book/LBB, India’s definitive platform to find and shop from local brands and businesses has raised $ 5 million in Series A led by Inventus India and IAN Fund. Japanese investors Dream Incubator and Akatsuki Entertainment Technology (AET) Fund, and existing investors Blume Ventures, and Chiratae Ventures also participated in the round.

    LBB will use the newly raised funds to expand the technology & product team with a focus on machine learning (ML) for discovery, and integration of content with commerce. The company plans to strengthen its footprint in India and scale by integrating discovery with commerce for small – medium size businesses.

    A web and app based platform, LBB today reaches out to over 3 million users every month, connecting users to over 60,000 local brands and businesses across 8 markets in India, including Delhi, Mumbai, Bangalore, Pune, Kolkata, Hyderabad and Chennai. Over the past year, LBB has doubled its audience, grown its customer retention, and registered a growth of over 75% in revenue. Newly launched content to commerce on the platform is seeing a 30% M-o-M growth, with over 500+ brands and 15,000+ products selling through LBB.

    On the new investment Rutvik Doshi, Managing Director, Inventus India said, “We are excited to partner with Suchita, Dhruv and team LBB in their next phase of growth. The LBB team has built a product and brand that’s garnered immense organic traction and loyalty pan-India. What attracted us most to LBB is how they’ve made community a continued narrative in their promise to make local brands and businesses more accessible. They have demonstrated their ability in building a platform that consumer’s love, while also building a robust monetisation model that’s powered their growth.”

    Speaking on the investment, Saurabh Srivastava, Co-Founder, Indian Angel Network (IAN) Fund, said, “In a relatively short time since its inception, LBB has emerged as the preferred platform for new-age Indians to discover engaging local activities, experiences, and independent brands in their cities. Having invested in LBB in the pre-series A stage, we are delighted to participate in this round and support their vision to build an integrated discovery platform that is driven by content, community and commerce for small – medium size businesses. We have full faith in the strength of the team and are confident that they will continue to build on their strong growth momentum to emerge as a clear domain leader.”

    Existing investor Sanjay Nath, Managing Partner at Blume Ventures said, “LBB has grown phenomenally in the past few years driven by Suchita and Dhruv’s inspiring leadership and stellar execution. They are reinventing how content, recommendations and information can drive meaningful connects and enable seamless commerce between users and businesses.  We are happy with the progress and pleased to further support LBB in this new round, as they chart the path ahead.”

    On investing in LBB, Munehiko Eto, Managing Director, DIAI India Private Limited (the India entity of Dream Incubator Inc, said, “We’ve been closely watching LBB’s growth and performance since 2017. The growth numbers have been fantastic and is a validation of the concept. Suchita & Dhruv –
     
    have grown LBB to become one of the most sought after recommendation & discovery platform in India. They have made local discovery fun and created a content to commerce solution for local businesses. With this DI intends to accelerate its investment in India’s digital media sector including socio-consumer tech.”

    Yuki Kawamura Principal at AET Fund (Akatsuki Entertainment Technology Fund) quoted, “We are thrilled to be part of LBB's growth in the local discovery space in India. Together with the strong leadership of Suchita and Dhruv, we aim to support local experiences' discovery space, which we believe, solves multitudes of problems for people and communities and also brings joy to them. Location-based inspirational storytelling is at the heart of LBB and it offers something for everyone. This investment will enable us to continue our support for developing content based businesses and assist heart-driven businesses in their journeys."

    On the fundraise Dhruv Mathur, Co-founder, Little Black Book (LBB) said, “We’re glad to have found partners in Inventus Capital, IAN Fund, Dream Incubator & AET as we move into the next phase of growth which will primarily be focused on integrating discovery with commerce and open up a platform and space for SMBs in India. Our thesis is that small to medium businesses find it very difficult to get discovered on social media and large marketplaces- LBB seeks to solve that and give today's young consumer access to new brands and businesses.”

    Co-founded by Suchita Salwan and Dhruv Mathur, LBB has raised a total of $7.5 million till date with this round. Apart from institutional investors, they also have angel investors such as Rajan Anandan, Sachin Bhatia and Niraj Singh supporting the company since its founding.

  • Silverpush launches operations in hong kong, expands apac operations

    Silverpush launches operations in hong kong, expands apac operations

    MUMBAI: SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia to raise its service offerings in one of the company’s fastest growing markets.

    Founded in 2012 by Hitesh Chawla and headquartered in India, SilverPush is a leading digital advertisement platform which helps brands to maximise their audience engagement via real-time TV tracking and TV-to-digital sync solutions. SilverPush’s patented video fingerprinting and content recognition technology helps brands engage with multi screening audiences.

    According to Kartik Mehta, Chief Revenue Officer, SilverPush, “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Asian market has become our biggest priority. The aim of SiverPush’s further expansion into Hong Kong is to help more brands operating there to reach their multiscreen customers more effectively via their real-time platform.”

    Kartik further added, “Conventionally, TV has been the dominant medium for advertisers in Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to raise their audience engagement across multiple platforms. SilverPush addresses these trends by allowing brands operating in Hong Kong and within Southeast Asia to reach out to customers across platforms in real time.”

    Across Asia, Silverpush currently works with global brands such as Unilever, Nestle, Coca-Cola, Samsung, Johnson & Johnson, and many others.

    The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising. Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements. This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.

    SilverPush currently serves clients in eight Asian markets including India, Indonesia, Thailand, Malaysia, the Philippines, Vietnam and now, Hong Kong. In addition, SilverPush is also present in South Africa, Tanzania, Egypt and the United Arab Emirates. The company recently raised US$ 5 million in Series B funding led by FreakOut Holdings, Inc., a global marketing technology company and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

  • Amway India strengthens its Personal Care portfolio with  Persona Germ Protection and Moisturizing Liquid Hand Wash

    Amway India strengthens its Personal Care portfolio with Persona Germ Protection and Moisturizing Liquid Hand Wash

    MUMBAI: Amway India, the country’s largest FMCG direct selling company, has launched its latest innovation in the personal care category – ‘Persona Germ Protection and Moisturizing’ liquid hand wash. The new liquid hand wash has been developed in India for Indian consumers and offers effective germ protection, while providing gentle nourishment and moisturization by Aloe vera. The new liquid hand wash is safe, efficacious and environment-friendly, being free from paraben, sulphate and triclosan, which are widely used preservatives in consumer products.

    With the newly launched liquid hand wash, Amway aims at bringing the much-needed behavioural shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual. Amway India is also looking at increasing the market penetration of liquid hand wash products including in tier II & III cities through the strong Amway direct sellers base.

    Announcing the launch of Persona Germ Protection and Moisturizing Liquid Hand Wash, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “The health and hygiene segment, especially the hand hygiene segment has seen tremendous growth in India, with the liquid hand wash category witnessing a double-digit growth in the last 5 years. There is an increasing awareness among people towards maintaining hygiene in general, and specifically hand hygiene. Liquid hand wash is more convenient, less messy and more hygienic than soaps. There is a huge potential for growth in the category which has just 10% penetration in the country. With our Amway direct sellers base, we are aiming for a deeper product penetration esp. in tier II &III cities and we are confident that Amway direct sellers will play a crucial role in spreading awareness about the importance of hand washing for a healthy life.

    Ms. Anisha Sharma, Category Head – Beauty & Personal Care, Amway India, added, “With several public and private campaigns on health and hygiene, more consumers are becoming aware about the benefits of maintaining a good personal hygiene, especially hand hygiene. They are looking for a product which gives them complete germ protection, without drying their hands. We are addressing this need by providing effective germ protection with the goodness of a nourishing herbal ingredient like Aloe Vera which softens and moisturises the skin#.”

    Priced at INR 265 for 250 ml (inclusive of all taxes), Persona Germ Protection and Moisturizing Hand Wash is sold exclusively through Amway Direct Sellers across India.

    Amway’s personal care category includes a wide range of products for head to toe including hair care, oral care, body care & male grooming catering to one’s personal hygiene needs.

  • Watch Champion FilmeinHar Din, as Zee Cinema brings back  ‘Cinema Premier League’

    Watch Champion FilmeinHar Din, as Zee Cinema brings back ‘Cinema Premier League’

    MUMBAI: Over the years we have realized that Cricket and Movies are the two big religions that bring India together.Promising viewers, a unique mélange of competition, drama and entertainment, Zee Cinemabrings back its epic battle between the various genres of cinema. Zee Cinema – Home of Blockbusters willenthrall its viewers with an interesting line-up of movies this summer under it property ‘Cinema Premier League – Champion FilmeinHar Din’. Returning to your television screens for the second time, Cinema Premiere League will commence from 1st April to 12th May at9pm. The five teams – Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 42days lagaataar, catering to every movie aficionado.

    • The crowd favorite Khan Riders boasts of star players including the biggest blockbusters of Aamir Khan, Salman Khan, Shah Rukh Khan like Secret Superstar, Dangal, Race 3, Raees, Wanted, Chennai Express to name a few 

    • Striking with a full dose of entertainment, Family Indians is a perfect mix of young new age blood including Akshay Kumar’s Toilet: Ek Prem Katha and Padman,JhaanviKapoor’s debut Dhadak, ShaadimeinZaroorAana, BattiGul Meter Chaluand many more

    • Lightning the atmosphere, Comedy Challengers will battle it out by showcasing movies such as BhaiajiSuperhittt, 102 Not Out, Main Tera Hero, Dhamaal, Fukrey Returns, Entertainment

    • Bringing the southern flavor, South Kings presents blockbuster movies like Robot 2.0,Khoonkhar, Surya The Soldier, Spyder, Shiva The Super Hero 3, Surya S3

    • Pumping the adrenaline, Action Warriors brings to the field India’s biggest action entertainers with SatyamevJayate, Paltan, Munna Michael, Raazi, Genius andParmanuto name a few