Category: Press Release

  • Head Digital Works diversifies into sports content generation business with Cricket.com

    Head Digital Works diversifies into sports content generation business with Cricket.com

    MUMBAI: Head Digital Works (HDW), formerly known as Head Infotech, which operates India’s most profitable online rummy platform Ace2Three, today announced the launch of its latest venture – Cricket.com.

    The launch of Cricket.com is in line with HDW’s larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.

    The platform is aiming to elevate the way cricket is consumed by cricket fans by offering pocket size data insights in regular intervals along with the regular staple offerings of a content platform. HDW has launched cricket.com within a short span of 6 months of in-house development at its Bangalore office and promises to evolve the platform greatly from the soft launch that took place today.

    In the space of a generation, sports content have gone from being a minor part on the edge of the generic news websites to stand-alone industry. Personalizing fan engagement, athletes as content creators, rapid advances in technology, the media consumption behaviour of consumers, and new and improved delivery models are major factors in the staggering growth of digital sports content companies. Another critical element is the change in information consumption patterns by sports enthusiasts and this is where Head Digital Works, a mobile entertainment company, which develops applications for the online gaming industry, wants to innovate.

    Speaking on the occasion, Deepak Gullapalli, CEO – HDW, said, “The launch of cricket.com is part of a larger blueprint for the company. India’s biggest religion is cricket and we want to play a bigger role in this space. We already have a sports game platform via Fanfight and we plan to reach out to a larger base of cricket fans via cricket.com. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bangalore. While we are adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent.”

    HDW plans to consolidate its position as a market leader in the gaming space and grow into a gaming and digital entertainment conglomerate. Through cricket.com, HDW will attempt at offering innovative data-driven content offerings to cricket fans while cementing its reputation as a dynamic and forward-thinking organization.

  • 5 things to look forward in Tripling season 2

    5 things to look forward in Tripling season 2

    MUMBAI: Yes, the most awaited road trip of the year is finally here. Tripling is making its way back to your hearts and this time, it’s twice the fun. The terrific trio promise a double dose of laughter, entertainment and drama as they embark on a new journey. On way to re- discovering themselves and their bond, Chandan, Chanchal and Chitvan encounter funnier incidents and make for lifelong memories.

    Before the madness begins on 5th April, we list down for you 5 reasons that make Tripling season 2 bigger and better. Here’s why you shouldn’t miss this sibling trio’s second escapade on SonyLIV–

    Ø  Craziest Road Trip

    The world witnessed one of the most entertaining road trips ever with Tripling season 1. This season the journey is funnier. Hitting the road, the siblings yet again thrive to set themselves free. Where they end up and what all they have in store is something you all need to watch out for.

    Ø  Picture-perfect Locations

    After strolling through the historically rich state of Rajasthan in the previous season, Season 2 will take fans straight up to the mountains and leave them mind- blown with the beauty. Such road trips are worth the wait, isn’t it?

    Ø  The Ultimate Trio 

    Siblings – You can’t live with them. You can’t live without them. Sumeet Vyas, Maanvi Gagroo and Amol Parashar’s cracking chemistry soars higher this time. The trio is back and their bond is stronger than ever. If you have never thought of planning a road trip with your siblings, we are sure you will do post watching Tripling Season 2.

    Ø  All That Chaos

    How can our lives not be a little messy? The trio is up for a newer set of unexpected events that challenge them at every step. But how they struggle through it to come out stronger is something which sets this show apart. 

    Ø  Sumeet Vyas – the writer

    Well, he is a versatile man. Sumeet Vyas is back as a writer on this one and ensures a refreshing twist to the tale. Get ready for his comic nuances and emotional turnarounds wonderfully woven together in this crazy roller coaster ride. 

    Don’t forget to binge watch all the episodes on SonyLIV starting 5th April and hit the road the soonest.

  • Tinder and BuzzFeed India launch GirlsFeed; the variety show highlighting the ups and downs of being an Indian woman

    Tinder and BuzzFeed India launch GirlsFeed; the variety show highlighting the ups and downs of being an Indian woman

    MUMBAI: Tinder and BuzzFeed India present GirlsFeed, a six episode variety show featuring a diverse group of women discussing the struggles, joys, highs and lows of being a woman in India. The show is dedicated to bringing out different perspectives on cultural nuances, dating, falling in love and relationships. Never ones to shy away from discussing a difficult topic, the BuzzFeed India team with Tinder will present various points of view through open group discussions and sketch comedy.

    The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage.

    Nirali Shah, Head of BuzzFeed India Originals said “BuzzFeed has a long history of female empowerment content globally and we are thrilled Tinder are joining us for this show, which is the first partnership of its kind for us in India.

    “We spend a lot of time openly discussing our problems, our conditioning and how we’re individually trying to unlearn so many things that our surroundings have told us are ‘normal’. GirlsFeed was born from these conversations; we want to create a safe space where someone our audience relates to is open about an issue that affects us all. Most Indian women live double lives: this performative “sanskari” woman in front of your family and society, then a true version for your friends.

    “We want to create more and more content for women, made by women. The show in partnership with Tinder is guaranteed to be filled with a lot of laughs you'll come away thinking you've just watched a group of your friends."

    Taru Kapoor, GM, Tinder India on the partnership says “Supporting a female audience on the platform is an important part of our mission, even the mechanic of Tinder works so that women are comfortable; both users have to swipe right for it to be a match and the platform is based on what female users value most: choice, consent and mutual respect.

    Conventionally it is hard to meet people outside of your immediate social circle in India, so 

    the opportunity Tinder provided has made life easier for all genders, but uniquely for women. Especially given the patriarchal nature of our society where women have historically had restricted access to technology, limited control over their lives and moral scrutiny of their choices-particularly romantic. Conversations about dating are still relatively nascent in India but our experience has shown us that dating ideals, once considered the norm, are fast evolving. We know that the secret to success is and has always been focusing on, talking to and understanding our users and making the experience continually better for them. And how better to start, support and challenge conversations on topics that matter than with BuzzFeed India.”

  • Mailman expands asia business with singapore office and hires industry veteran bima said

    Mailman expands asia business with singapore office and hires industry veteran bima said

    MUMBAI: Mailman has officially launched across Southeast Asia with a Singapore office, hiring of Goal.com’s former Head of Asia, Bima Said and dedicated country managers in markets such as India, Thailand, Vietnam and Indonesia, as well as offering services to clients in Japan, South Korea and the Middle East.

    Mailman will provide best-in-class digital and content services for clients across Asia, including digital strategy, channel management, content production and community engagement.

    Bima Said, Mailman’s regional VP, has previously held high-level positions in Asia at ESPN, Fox Sports, and more recently as Head of Asia for Goal, part of DAZN Group, previously known as Perform Media. Said was responsible for overall growth in APAC of Perform-owned media platform Goal while overseeing content in eight languages across 11 editions.

    Mailman has also hired country managers in key Asia markets to ensure its clients are provided with local experts and best-in-class content with ability to leverage on resources, knowledge and insights from Mailman as a group to drive performance and results.

    CEO of Mailman, Andrew Collins: “SEA is a young, highly social media driven market with a passion for football and entertainment. Through local teams we will deliver more meaningful connections with the audience and our clients.”

    Mailman’s regional VP, Bima Said: “It’s the right time for Mailman to be expanding in Asia. The continent is regarded as a key market for sports IPs looking for growth. Improvements in technology and infrastructure give fans closer and faster access to their favorite leagues, teams and players. More fans are watching and spending, this delivers strong impetus for the growth of all sports across the continent.”

    Maurizio Barbieri, Twitter’s Head of Sports Partnerships, SEA and Greater China: "Football and entertainment are two of the biggest conversation drivers on Twitter not only in our region, but globally. In fact, in 2018 there were 5.3 billion Tweets about KPop alone, and on the football side, we saw 115 billion impressions of Tweets during the World Cup. So, we couldn't be more excited to collaborate with Mailman to bring even more premium football and entertainment content from the world's biggest names to South East Asia, and help them find new audiences on Twitter."

    Last year, Mailman grew its global footprint with a strategic investment in Europe’s leading sports digital consultancy Seven League, with a vision to building the world’s first global digital sports consulting business.

  • Dome Entertainment spins a new tale of elegance and opulence in indian weddings with dome occasions

    Dome Entertainment spins a new tale of elegance and opulence in indian weddings with dome occasions

    MUMBAI: Dome Occasions, the recently launched vertical under Dome Entertainment is gearing up to cater to the wedding industry of India. After spending years in the entertainment industry, Dome has launched their new vertical dedicated to help create the best memories from one of the most special moments of a person’s life – Weddings. The new venture keeps in mind that Indian weddings are often a festival of their own. With every religion and region having their own customs and traditions, weddings are the most expensive and special affair for a family. With Dome’s event expertise and recognition in the industry, Dome is well equipped to help you create the most beautiful event for such a special day.

    From the big decisions like venue selection, decor, logistics, and hospitality, to the nitty-gritty details like gifting, invites, coordination, RSVP and much more, Dome Occasions provides end to end solutions so that people can enjoy their family wedding to the fullest without worrying about anything else. With access to a legendary venue like Dome, NSCI Dome Occasions is able to pull of elaborate décor and plan large scale weddings to fit all your friends and family into your special day. They have years of experience in the event industry and thereby are experts in making the dream wedding come true. Whether it is a themed wedding, a destination wedding or a simple elegant affair, Dome’s proficient team is sure to be the go-to for all future newly-weds.

    About the new vertical Alim Morani, Division Head, Dome Occasions said, “Weddings are a special family affair that is meant to be enjoyed and experienced with your loved ones. It is one of the happiest events of their lives. With the scale of weddings becoming a symbol of grandeur, it has become really difficult for families to find that time and energy to spend with each other during the chaos of planning. We, at Dome, hope to be the solution to that and take the onus of planning and coordinating off your hands and make sure that you have the dream wedding and are able to truly experience every tradition during the same.”

  • Make a Choice this World Health Day – Flamingo range of Active Lifestyle aids for a stress free life  Flamingo awarded as ‘Best Brand in Healthcare Category’

    Make a Choice this World Health Day – Flamingo range of Active Lifestyle aids for a stress free life Flamingo awarded as ‘Best Brand in Healthcare Category’

    MUMBAI: Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products, celebrates World Health Day with Flamingo range of Active Lifestyle products that can be used by people across all age-groups for regular day-to-day activities; and especially during hot summertime. Flamingo has received an award for ‘Best Brand in Healthcare Category’ by Economic Times under the umbrella of ‘The Economic Times Best Brands 2019’. This was basis a study conducted by Nielsen under the following parameters: Innovative, Unique, Engaging, Heritage and Trust Worthy.

    Flamingo Cool Therapy range comprises products such as Hot & Cold Eyes Mask, Cool Eyes and Cool Pack. Hot & Cold Eyes Mask: When used as Hot Mask, it eases sinus congestion and provides relief. When used as Cold Mask, it provides relief from tired, puffy eyes and headaches. Cool Eyes provides relief to strained eyes due to prolonged exposure towards computer screen, television etc. Cool pack not only reduces stress but also provides relief from pain post injury. It retains chill for long duration. It is available in 2 sizes. All these products can be used by individuals and in clinics. 

    Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, On the occasion of World Health Day, make Flamingo your brand of Choice and pledge to live an active lifestyle. While our Cool Therapy range is directed towards providing relief from stress and injury our Premium range of products has application across the human musculoskeletal structure. Our premium Exercise Band and Waist Trimmer helps to enhance fitness and reduce excessive weight respectively’.

    Flamingo also offers Premium Thigh Support, Premium Calf Support, Premium Elbow Support, Premium Exercise Band, Waist Trimmer, Exercise Cycle and Premium Anklet amongst others. Premium Thigh Support is recommended in arthritis, sports injury & post-surgical rehabilitation care. It offers relief in pain and inflammation. With pull on application it not only offers relief in pain and inflammation but also allows easy knee movement. Premium Calf Support is designed for injured or weak shin and calf.  It provides compression & support over calf muscles & shin as well as increases blood circulation. Premium Elbow Support provides relief from pain associated with old age, arthritis, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at joint region for better flexibility. It has easy elbow movement and better comfort. Premium Exercise Band is used to strengthen, tone, shape muscles. They offer easy & affordable aid to increase strength, stamina and coordination. They are light in weight, compact and portable. They come in 5 different resistance levels identified by colours.  

    Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around waistline. An easy to wear product, it is an economical way to reduce excessive weight over the abdominal region. Exercise Cycle helps to strengthen, tone arm & leg muscles as well as for coordination & rehabilitation purposes. It is easy to assemble and disassemble. It can be stored anywhere at home/ clinic. It has anti-skid rubber bottom; top-adjusting tension knob to change pedal resistance. It is light in weight. Premium Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. It reduces travelling & provides comfort and snugly fits to the ankle and has a simple pull on application.

    The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.

    The Company has launched its e-commerce platform www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company's e-commerce platform flamingohealth.com will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 6 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers. Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.

  • LinkedIn releases fourth edition of 2019 Top Companies list

    LinkedIn releases fourth edition of 2019 Top Companies list

    MUMBAI: LinkedIn, the world’s largest professional network, today launched the fourth edition of the 2019 Top Companies list for India. Determined by the actions of its 610+ million members globally, the annual ranking highlights the 25 most sought-after companies in the country by professionals. The list reveals where Indian professionals really want to work and stay, fuelled by proprietary LinkedIn insights including job seeker’s interest in the company, engagement with the company’s employees, job demand, and employee retention.

    With more Millennials and Gen Z professionals entering the job market, the 2019 Top Companies have actively deployed employee-first initiatives such as informal work culture and fairness of working conditions and wages. At the same time companies are focusing on blazing business growth through smart acquisitions, and the expansion of employee strength with innovative hiring practices. These emerging trends have led to the debut (and comeback) of IT giants on the list this year, and new entrants including homegrown Internet and IT companies, Swiggy, Zomato, and Freshworks.

    Internet companies dominate the top 10 spots as Flipkart (Walmart) jumps one spot up to #1, Amazon moves to #2 from #4 last year, and OYO has made headway from #10 to#3 – respectively taking the top three spots this year. While India’s IT giant Tata Consultancy Services has debuted at #7, new entrants and homegrown Internet and consumer services companies Swiggy and Zomato rank at #6 and #8 respectively, and Uber, another new entrant, takes the #5 spot. One97 Communications, a constant on the list’s Top 5, comes in #4. Breaking the monotony,India’s Oil and Energy conglomerate Reliance Industries takes a massive leap from #24 to #10, consulting firm Boston Consulting Group (BCG) is a new entrant at #13, along with banks, YES BANK and ICICI Bank that come in on the list for the first time at #14 and #20 respectively.

    “Every year, based on LinkedIn’s unique position to be the pulse of what job seekers in India are looking for, the Top Companies list highlights homegrown companies and global giants, where professionals want to land their next job. Interestingly this year, half the companies are new entrants on the list, including IT giants such as Tata Consultancy Services and IBM that showcase the changing job and hiring landscape. The presence of more blue chip Indian companies such as Larsen & Toubro and Reliance Industries, among others emphasizes the fact that these large firms are getting better at attracting Millennial employees,” said Adith Charlie, India Managing Editor, LinkedIn.

    Here are the 2019 Top 25 Companies in India:

    1.    Flipkart (Walmart)
    2.    Amazon
    3.    OYO
    4.    One97 Communications (Paytm)
    5.    Uber
    6.    Swiggy
    7.    Tata Consultancy Service
    8.    Zomato
    9.    Alphabet (Google)
    10.    Reliance Industries
    11.    EY
    12.    Adobe
    13.    Boston Consulting Group (BCG)
    14.    YES Bank
    15.    IBM
    16.    Daimler AG
    17.    Freshworks
    18.    Accenture
    19.    Ola
    20.    ICICI Bank
    21.    PwC India
    22.    KPMG India
    23.    Larsen & Toubro
    24.    Oracle
    25.    Qualcomm

    Some of the emerging workplace themes this year are:

    Betting big in a dynamic business environment: Most top companies are not shying away from spreading their wings. Of the top three, Amazon is foraying into the offline world by bagging retail chains and setting up kiosks in malls. Flush with money from its $1 billion fundraise, OYO is venturing into food-tech, event management and co-working by acquiring startups. With 450,000 exclusive rooms globally, the online hospitality company aims to overtake Marriott as the world’s largest hotel chain by 2023.

    Engineering – amongst the most hired for job functions: Technology roles were seen to dominate the jobs market but soft skills are also critical to succeed in this tech age according to the 2018 India Emerging Jobs Report  by LinkedIn. This year’s rankings corroborate this trend with majority of companies in the list making maximum new hires for engineering jobs followed by operations and business development. Tata Consultancy Services, the country’s largest IT services company made a net addition of nearly 27,000 employees last year, up four-fold from 7,000 in 2017. Ranked at #9, Alphabet (Google) resumed campus hiring at the IITs in 2018, after giving the elite engineering schools a miss for two consecutive years.

    Informal work culture drives happy employees: Holding #4 rank this year, mobile Internet company, One97 Communications (Paytm) has done away with the concept of work appointments. Employees are free to have impromptu meetings and occupy available rooms without blocking calendars. Designations such as assistant general manager, deputy general manager and general manager could soon be a thing of the past at India’s second-largest private bank ICICI (#20) which seeks to cut hierarchy and boost accountability.

    Traditional hiring takes on a new twist: New entrant on the Top Companies list, Freshworks (#17) has an eye for people with alternate career interests as it looks to employ marketers who host podcasts, engineers who are full-time musicians, and even social activists. At #21, PwC India is moving from its monopoly of chartered accountants and tax professionals by hiring employees from diverse backgrounds such as journalists, doctors, design thinkers, data scientists and environmentalists.

    Sustainable business is a profitable business: With employees putting purpose before passion in their job search, even companies are looking to give back to the society. New on the top companies list, IBM at #15 is harnessing the power of emerging technologies to solve problems specific to India, whether it’s eradicating food wastage or predicting crop prices to help farmers. Mopping up $300 million as part of its partnership with Hyundai which is focused on electric cars, Ola eventually aims to put 1 million green cars on Indian roads by 2022.  
    Read more about the 2019 Top Companies in India list here. Join the conversation on LinkedIn using the hashtag #LinkedInTopCompanies.

    Methodology

    The Top Companies list is the only ranking of its kind to be based entirely on the actions of users. We analyze billions of data points generated by LinkedIn’s 610+ million members around the world to come up with a blended score used to rank the winners in each geography.

    LinkedIn ranks companies based on four pillars:

    (I) Interest in the company: Interest in the company is measured by unique, non-employee new follows of the company’s LinkedIn page

    (II) Engagement with employees: Employee engagement looks at how many non-employees are viewing unique employees at the company

    (III) Job demand: Job demand counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid job postings on LinkedIn

    (IV) Employee retention: Employee retention measures how many employees are still at the company at least one year after their date of hire, based on LinkedIn member profiles

    To be eligible, companies must have at least 500 employees as of February 1 and must have flat or positive employee growth over the 12 months (based on LinkedIn Talent Insights data). Only parent companies rank on the list; majority-owned subsidiaries and associated data are wrapped into its total score. All data is normalized based on company size. The methodology and insights time frame is February 1, 2018 through January 31, 2019. All data is aggregated and anonymised to protect members’ private information.

    LinkedIn excludes all staffing and recruiting firms, nonprofits, educational institutions, government agencies and government-owned entities. LinkedIn and LinkedIn’s parent company, Microsoft, are excluded from all LinkedIn Lists.

  • Airtel boosts its digital content portfolio – launches ‘Airtel Books’ to bring an exciting reading experience to smartphone users

    Airtel boosts its digital content portfolio – launches ‘Airtel Books’ to bring an exciting reading experience to smartphone users

    MUMBAI: Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today launched a new app – Airtel Books to bring an exciting collection of e-books to smartphone users. With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV. 

    Available to both Airtel and non-Airtel customers in iOS and Android, Airtel Books will initially offer over 70,000 titles from leading Indian and international authors. Latest launches like Mind Without Fear from Rajat Gupta are part of the exciting collection. Airtel Books plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books.

    All Airtel Books users will get a complimentary 30 day trial to experience the app and can access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books.                

    Airtel Books has a subscription service called, Reader’s Club which is priced at Rs. 129 for 6 months and Rs. 199 for 12 months. Customers can also buy books on a per book basis with best-in-class offers.

    Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network.”

    Chiki Sarkar, Co-Founder, Juggernaut Books said, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.”

    Some of the popular authors on Airtel Books are Twinkle Khanna, Sourav Ganguly, Rajdeep Sardesai, Sunny Leone, Arundhati Roy, Devdutt Pattnaik, Preeti Shenoy, Yashwant Sinha, Kanhaiya Kumar, Raghuram Rajan, Rujuta Diwekar, Perumal Murugan, Benyamin and  Rajat Gupta.

    Alongside these names, Airtel Books also offers a large catalogue of stories from as short as five pages across a range of genres – crime, love, sex and romance, business, history and politics, fitness, diet, spirituality and classics.

  • Spotify goes live with its maiden marketing campaign for india – ‘there’s a playlist for that’

    Spotify goes live with its maiden marketing campaign for india – ‘there’s a playlist for that’

    MUMBAI: Spotify, which launched in India last month, has now unveiled its first campaign here, 'There’s A Playlist For That’, a first of its kind hyper contextual OOH + digital campaign born of the brand’s commitment to create deeply localised and personalised user engagements. The campaign has been geo-targeted on the basis of cities, neighbourhoods, and important traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances. The debut campaign in India centres around the brand’s value proposition to discover over 3 billion playlists that are curated by in-house editors, algorithms, and users to seamlessly complement a user’s diverse range of daily social experiences. The core insight behind
    'There's A Playlist For That' stems from Spotify’s understanding of how users wish to connect with music as a powerful form of emotional expression through playlists, no matter how life changes tracks.

    "Every few kilometres in India, the cultural nuances change, which means that the same music can mean something entirely different to even those who live in the same city. Understanding this insight of the varying 'when' and 'where' led to the creation of our first marketing campaign in India, which communicates that we have playlists for our users, no matter what the moment", said Amarjit Batra, Managing Director – India, Spotify. "Spotify has 3 billion playlists, many of which have been made by the fans themselves. With this campaign, we have highlighted that strength and are also encouraging users to make their own playlists", he added.

    With more than 500 creatives across outdoor hoardings and digital banners targeting online and offline audiences, Spotify aims to reach the growing millennial user base. With a quirky and fun execution, every campaign creative is designed and adapted to instinctively connect with local user sentiments. For e.g. A south Mumbai hoarding that reads ‘Dating a boy from the ‘burbs’? There’s a playlist for that – ‘Long Distance’, is a humorous take on the longstanding south Mumbai – north Mumbai love affair debate. The campaign also features 3 unique films, one of which is now live, and the other two will launch over the next few days.

    In addition, to extend its existing outdoor campaign to digital, Spotify is also using its social media channels, primarily Instagram, encouraging followers to share quirky life scenarios for which the

    brand has existing playlists; the humorous responses will be posted as the Spotify India's Instagram stories.

    Speaking on the launch of the Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said “With so many curated playlists, Spotify has something for everyone; whatever be your mood – there’s a playlist for that. It is a fun execution of everyday life situations where things can go from good to bad, or bad to good but remember there is a playlist for that too. The strength of the campaign is that it is hyper – localised and the execution is not only city specific or area specific but even situation and local quirk specific.”

    While every user experiences their day in a unique manner, Spotify believes that a collective range of distinct emotions is what binds this global community of music passionate fans. Through this campaign, Spotify encourages users to journey through their day with an unmatched creative range of playlists that reflect local culture, moods and social moments. So, however your day is shaping up, there's a playlist for that.
     

  • Cricket enthusiasts to win big with COLORS Premier League

    Cricket enthusiasts to win big with COLORS Premier League

    MUMBAI: The feeling of watching your favorite team play from the stand is supreme and unfathomable! When the name of your player echoes inside the stadium, the experience is unmatchable! So why sit at home and watch the match when you can cheer for them LIVE. Joining in the cricket frenzy, India's leading Hindi general entertainment channel, COLORS will give its viewers a chance to win tickets to watch Mumbai Indians play LIVE at the stadium. Living up to the spirit of India's love for the most popular sport, the channel has associated with Mumbai Indians for this year's T20 cricket league. Taking this association, a step ahead, the channel announces the launch of COLORS Premier League.

    While the Mumbai Indians players sweat it out on the field, with COLORS Premier League the fans can have their own league at home to participate in and score big. Through an interactive microsite, www.colorspremierleague.com, viewers will have to answer simple questions while watching COLORS during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indian matches LIVE at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves. 

    Speaking about this interactive property, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, "Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With COLORS Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza."

    The Mumbai Indians and COLORS collaboration will give an opportunity to the viewers to not only enjoy LIVE cricket matches but also watch their favorite Mumbai Indian players in various moods on the channel through in show integrations.