Category: Press Release

Imagica kicks off summer with its brand new #Groupbaazi campaign

MUMBAI: Summer being the peak season for vacation and short getaways in India, Imagica, India’s largest themed entertainment destination, has launched its brand new summer campaign with an ad film derived from strong consumer insight and integrated appealing message #Groupbaazi which propagates the idea of maximizing fun in groups.

The ad campaign which has been released in two different versions, a 45-second-version for TV media and a 60-second-version for the digital platforms and cinemas, has woven a story around three families describing their unforgettable time they had at Imagica leading to a memorable experience. It brings forward the fun, exciting time; men, women and kids have within their own groups. The ad also encapsulates the childlike enthusiasm that turns adults into kids as they enjoy the varied rides, attractions and entertainment options with their respective groups laying the foundation for the campaign tagline #Groupbaazi Mein Mazaa.

“Imagica is synonymous with fun, excitement, entertainment and the idea of having a great time together, establishing its brand archetype as ‘Entertainer’. In India, people always bond with each other and form big groups to have fun and it starts right at home extending to every phase of an individual’s life. This is validated by the visitors’ trend observed at Imagica where people usually come in groups of families or group of friends beyond only a single family unit. We are truly excited to see how the campaign unfolds and resonates with our target audience.” said, Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica.

Joy Ghoshal, Co-Founder and Head – Creative Strategy, Marching Ants, which has conceptualized and shot the campaign added, “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”

The campaign media mix supported by TV, digital and Out-of-Home is set to be further amplified through associations built with Carnival Cinemas, Jio IPL 2019 Play Along, and Big FM Radio.

April 9, 2019
Ooyala unveils integrations and workflows for google cloud video intelligence, avid media composer and teravolt

MUMBAI: Ooyala, a leader in content supply chain solutions, will showcase a range of new integrations and features for its Ooyala Flex Media Platform at NAB 2019. Among those features highlighted at the Ooyala booth – #SV1000 – the Ooyala Flex Media Platform now integrates with Google Cloud Video Intelligence, Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.

The Ooyala Flex Media Platform is an open and extensible video management solution that simplifies and streamlines the entire content supply chain, from production to profit, significantly reducing costs and complexity while increasing revenue. It seamlessly integrates with legacy solutions and is already being used by many of the world’s leading organizations offering entertainment, news and sports content, such as HBO, Turner and Arsenal Football Club.

New integrations and features include:

Enhanced OoyalaMAM: This completely fresh look and feel, developed with feedback from sports content creators, distributors and other high-volume content companies, delivers a whole new user experience, and includes state-of-the-art search and filtering of assets;

Adobe Premiere Pro workflows and panels: Users can now search for content within the Adobe Premiere Pro user interface without leaving the creative Adobe environment; users also can open content collections from OoyalaMAM within Premiere for further streamlined editing and multi-platform distribution;
Sports workflows with TeraVolt’s new Jupiter sports entertainment editing suite: Ideal for sports and live events, Ooyala Flex Media Platform now enables fast clipping of live streams and effortless highlight creation in concert with the enhanced-TV services provided by this Hamburg, Germany-based multiplatform-distribution innovator;

Avid integration: The Ooyala Flex Media Platform integrates with Avid’s editing tools, storage and production asset management solutions. At NAB 2019, Ooyala will showcase import, process and push media and metadata to Avid Media Composer from the Ooyala Flex Media Platform; users can also clip assets in OoyalaMAM for editing with Avid.

“The Ooyala Flex Media Platform is at the forefront of shaping the content supply chain revolution. It’s the key to solving one of the industry’s biggest pain points: how to get content to market faster, at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “These new features are just one example of how Ooyala is continuing to innovate and improve the way video content is created, managed, curated, orchestrated, published, and monetized.”

April 9, 2019
Eros International’s Andhadhun Grosses Over $14 Million in China in First Weekend

Isle of Man, April 8, 2019– Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced that Andhadhun, an engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte has collected over $14.0 million within four days of its release in China. Andhadhun was released in China on April 3, 2019 and continues to enjoy a very strong box office performance. The film was originally released theatrically in India and internationally on October 5, 2018 to widespread critical acclaim. Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International.

Speaking on the film’s performance, Kumar Ahuja, President of Business Development, Eros International, said, “With the success of Bajrangi Bhaijaan and previous Indian releases, China has emerged as a key market and a major box office earner for Indian films. We are delighted with the impressive run the film is enjoying and how the fans in the country can now witness the magic of Andhadhun unfold in theatres across the country.”

April 9, 2019
DocuBay- a new documentary streaming platform previews at Cannes, France

MUMBAI: IN10 Media showcased an exclusive first look of DocuBay – its new, global, subscription-based streaming service and VOD platform featuring premium international documentaries at MIPDOC to a select international community of documentary creators and distributors.

Along with this early preview for MIPDOC (April 6-7) and MIPTV (April 8-11) attendees, DocuBay also partnered with MIPDOC to present The Pitch, a blitz kreig documentary pitching session that acknowledges the most promising documentaries in the making for the year. Amongst, if not the most anticipated documentary event in the documentary fraternity, the judges for the pitches included Chris Hoelzl from Smithsonian Channel, Axel Arno from SVT, Bernadette McDaid from National Geographic and Akul Tripathi, COO, DocuBay.

Congratulating Fairouz El-Baz; winner of the pitch for the Science and Technology category, and Zed Films; winner of the pitch for the Current Affairs & Investigation category, Akul Tripathi (COO, DocuBay) stated, “We are thrilled to introduce DocuBay to the global content community attending MIP, and to share our great passion for documentary films with audiences around the world. Humankind, as a race, has always had the uncontrollable desire to tell their tale. To save it for posterity. Etched in stone, sketched on rock, sung through the ages, engraved, embossed, stitched, typed, recorded, photographed and now filmed – documentaries are just the latest in a long series of the preferred repository of human experience. These cumulative/many experiences unite us as One Tribe, which is at the core of DocuBay philosophy.”

DocuBay will be available in India with a distinctive global catalogue for Indian audiences, and several titles exclusive to the country. The global consumer premiere is scheduled for the summer of 2019 and will include India in it’s first phase.

Making discovery easy through affinity-based categories like Nature, Action, Travel, Culture, and Science, DocuBay intends to further refine its ‘bays’ by analyzing watch habits and consumer surveys of the early adopters to DocuBay.

Reiterating DocuBay’s commitment to the importance of discovery in the future of the digital content marketplace, Aditya Pittie (Managing Director, IN10 Media) stated, “IN10 Media’s goal has always been to deliver excellent content across genres and platforms, and we are proud to add DocuBay to our stellar class of brands. With consumers worldwide having more content choices than ever, DocuBay’s constantly expanding library of international documentary films will create its own niche through its focus on discovery and distribution. We are delighted to share this first look at MIP.”

DocuBay will continue it’s exclusive first look at MIP TV from April 8 – April 11.

April 8, 2019
95% of india commits to atleast one fitness activity – Reveals reebok’s ‘fit india survey’

MUMBAI: India has witnessed a fitness revolution, with FitGenopting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’to Gen Z, Reebok India conducted the country’s first ever fitness survey– Fit India Survey in 2017 to reveal India’s fitness quotient.

This year, on the occasion of World Health Day, Reebok launched Fit India Survey 2.0 to trace India’s fitness journey over the past two years. And much to the disappointment of skeptics, numbers from the second edition of the survey prove that millennials are increasingly opting towards a healthier lifestyle, with 95% respondents indulging in atleastone fitness activity – running, jogging or walking.

Over 2200 men and women, between the age group of 18-35 years, were surveyed across the top 9 cities of India – Delhi-NCR, Mumbai, Bangalore, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh – as part of Fit India Survey 2.0 and among all Kolkata scores the highestFitScore(combination ofnumber of fitness activities participated in, frequency of working out & nutritional awareness) of 9.00.

While Kolkata is closely followed by Delhi-NCRwith a FitScore of 7.99, Puneon the other hand dropped from number one position in 2017 to the 8thon this year’s list with a lowFitScore of 5.73.

While Kolkata was recently in news for 5% of the city’s population being overweight, the survey shows that the younger generation in the city is much more conscious about adopting a healthier lifestyle and is making better fitness choices.61% respondents from the city preferunconventional fitness activities like CrossFit, Kick-boxing, MMA and Combat training as part of their fitness regime.

Discussing the Fit India Survey2.0 results,Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”

Tapping the fitness pulse of Indians, the Fit India survey decodes interesting findings ranging from fitness activitiespursued, sources of fitness knowledge, impact of social media, purchasing habits, nutritional requirements, growing athleisure trendsand more.

April 8, 2019
Shopmatic disrupts India’s ecommerce space; makes its platform available for SMEs and aspiring entrepreneurs at an annual cost of Rs 50 only

MUMBAI: In a move that will transform the e-commerce landscape in India, international e-commerce company Shopmatic is making its platform available for SMEs and aspiring entrepreneurs at the cost of only Rs 50 for 1 year. Customers can unlock the power-packed features of the Shopmatic platform to set up and manage their online store and only pay 3% when they make a successful sale. Shopmatic recognises that to leverage the opportunities from ecommerce, SMEs and aspiring entrepreneurs should have the freedom to make use of a comprehensive platform without the burden of an upfront investment or committed fees, and has launched this disruptive offering.

Despite e-commerce being the sunrise sector in India, not all SMBs, hobbyists, craftspersons, artisans and businesses have embraced the e-commerce route because of the upfront investment required and the perception that setting up an ecommerce business is difficult. Moreover, businesses are unsure if they would even be successful, after paying significant fees to website developers or ecommerce platform providers.

Shopmatic addresses these pain points with this launch; going online is no longer difficult with Shopmatic as businesses can download the Shopmatic App or sign up for a Shopmatic account via a computer, tablet or any device they are comfortable with, and create an ecommerce store in a matter of minutes. Moreover,Shopmatic’s pricing plans are now, aligned to the customers’ success: merchants pay only 3% as transaction fee when they make a successful sale and just Rs. 50 as hosting fees, at the end of 12 months.

Commenting on the latest disruption, Anurag Avula, Co-Founder & CEO, Shopmatic, said “Shopmatic has always been focussed on enabling a successful ecommerce business for its customers. This launch further reaffirms Shopmatic’s commitment towards its customers. We will continue to invest in new capabilities and support our customers in their ecommerce journey. We have eliminated the barriers for anyone wanting to sell online thus by taking away the hurdles of price and device accessibility. By leveraging the smartphone penetration in the country and coupling that with our pricing flexibility, we intend to bring 500,000 customers into the ecommerce ecosystem in the next 12 months. “

Shopmatic has helped over 50,000 sellers establish a thriving online business by offering easy-to-use, power-packed tools and functionality. With this latest game-changing initiative, Shopmatic aims to enable every Indian business to unlock its e-commerce potential. With the annual hosting fee of only Rs 50 and 3% transactional charge on every successful transaction, aspiring online entrepreneurs will have at their disposal the entire ecosystem to sell online: a powerfully customizable store builder, payment gateway & shipping integration, social media channel listing, listing on Shopmatic World, chat enablement on store, data insights, and several promotional tools.

April 8, 2019

Here’s the line-up for Goafest 2019 presented by Viacom18 and powered by MX Player, the advertising & marketing industry’s largest convention

MUMBAI: Fulfilling its promise to be the apex knowledge sharing platform in India for the advertising & marketing industry, Goafest 2019 presented by Viacom18 and powered by MX Playerannounces its power-packed three- day agenda. The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together in a way to ensure maximum engagement and bring in most value to the attendees.

After a day full of insightful sessions and big wins at ABBY Awards, the celebrations at Goafest 2019 will continue with the after parties. On 12th April, Nucleya will enthrall all at the MTV Beats Swag Night after-party.

A detailed schedule of Goafest 2019 is below:

GOAFEST 2019 SCHEDULE

11th April 2019
Category	Time	Programme
ABP One Lunch	1:30 – 3:00 pm	Lunch
Welcome Drink	2:30 – 3.15 pm	CHAMPAGNE launch
Inauguration	3.15 – 3.30 pm	Inauguration ofGoafest
Discovery presents Inaugural Live Performance & Industry Conclave	3.30 – 4.00 pm	SHAAN unplugged
	4.00 – 6.00 pm	Dr. A. Velumani – Creator & Managing Director, THYROCARE
		Ravi Desai – Director, Mass & Brand Marketing, AMAZON
		Vijay Sharma – Associate Director, Brand Marketing & Heads Digital Media, FLIPKART
		Achint Setia – Vice President Marketing, MYNTRA
Abby Awards by Viacom18	6.30 pm onwards	Publisher & Media Abby's
MX Player Gala Dinner	8.30 pm onwards	Gala Dinner
Star presents After Hours Party	9.00 pm onwards	After Hours Party
12th April 2019
Category	Time	Programme
Welcome Drink	9.30 am	CHAMPAGNE Morning
Colors Marathi presents Knowledge Seminars	10.30 – 12.30 pm	Madonna Badger – Chief Creative Officer/Founder, Badger and Winters
		Gordon Bowen – Founder & Global Chairman, McGarryBowen
		Siddhant Chaturvedi – Bollywood Actor, Crtically acclaimed film Gully Boy&Kalki Koechlin – Bollywood Actress & Writer
ABP One Lunch	12.45 – 1.45 pm	Lunch
ABP One Lunch	12.45 – 1.45 pm	Lunch
Live Performance	1.45 – 2.15 pm	JONITA GANDHI unplugged
MX Player presents Knowledge Seminars	2.15 – 3.15 pm	Barry Wacksman – Vice Chairman & Global Chief Strategy Officer, R/GA
MX Player presents Knowledge Seminars
MTV presents Knowledge Seminars		HarshwardhansinhZala – Founder & CEO Aerobotics 7
MTV Youth Insights	3.15 – 3.30 pm	Navin Shenoy – Marketing Head – Youth, Music & English Entertainment, Viacom 18
Times Network presents Leadership Summit	3.45 – 5.15 pm	Lt. Gen. D. S. Hooda – commander during "surgical strike" in conversation with Maroof Raza – Consulting Editor, Times Now
Times Network presents Leadership Summit	3.45 – 5.15 pm	Virender Sehwag – Renowned Indian Cricketer in conversation with Swati Joshi, Principal Correspondent, Times Now
Broadcasters Abby by Tribes Abby Awards by MX Player	6.00 pm onwards	Broadcaster, Public Relations, Still Craft, Design and Direct Abby's
Vijayavani Gala Dinner	8.30 pm onwards	Gala Dinner
MTV Beats Swag Night	9.00 pm onwards	After Hours Party
13th April 2019
Category	Time	Programme
Welcome Drink	9.30 am	CHAMPAGNE Morning
Keynote by Google	10.30 – 11.00 am	Ross Jauncey– Head of Create With Google
Lokmat presents Knowledge Seminars	11.00 – 12.30 pm	Navi Radjou & Jaideep Prabhu – Authors of famous books: Jugaad & Frugal Innovation
Lokmat presents Knowledge Seminars	11.00 – 12.30 pm	Mary Kom – Six Times World Amateur Boxing Champion in conversation with BoriaMajumdar – Indian Sports Journalist.
ABP One Lunch	12.45 – 1.45 pm	Lunch
Live Performance	1.45 – 2.15 pm	MOHAMMED IRFAN unplugged
National Geographic presents Knowledge Seminars	2.15 – 4.15 pm	Matt Eastwood – Global Chief Creative Officer, McCann Health
National Geographic presents Knowledge Seminars		Noelle LaCharite – Director, Developer Evangelism- DevCollective, Microsoft
MTV presents Knowledge Seminars		Phil Kemish – Co-Founder, Disrupt Marketing &Brandtrepreneur
Jagran presents Knowledge Seminars	4.15 – 5.45 pm	Ambarish Mitra – CEO and Founder, Blippar
Jagran presents Knowledge Seminars	4.15 – 5.45 pm	Pankaj Tripathi – Ace Bollywood Actorin conversation with Film Critic & Author Anupama Chopra
Radio Abby's by Big FM Abby Awards by Star	6.30 pm onwards	Video Craft, Radio, Radio Craft, Branded Content & Entertainment, National Geographic Green Award, Digital & Mobile, Digital Craft, Out of Home, Ambient Media/Activation, Still Content, Audio Visual Content, Young Abby by MTV, Special Abby(Gender Sensitive) and Integrated Abby's
National Geographic Gala Dinner	8.30 pm onwards	Gala Dinner
Dangal TV & Pernod Ricard present After Hours Party	9.00 pm onwards	After Hours Party
MASTERCLASS AT GOAFEST on 12th & 13th April
Masterclass	10.00 – 10.45 am	Parveen Shaikh- M Power, a Workshop on Mindfulness
Masterclass	11.00 – 12.00 pm	David Slocum – Visiting Professor & Advisor- Berlin School of Creative Leadership
Masterclass by Facebook	3.00 – 4.00 pm	Ram Cobain – Creative Strategist, Facebook India
Masterclass at Salao 1, near Atrium, by registration only

April 8, 2019

Synamedia saves operators up to 50% of OTT costs with streaming aware machine-learning capabilities

MUMBAI: Synamedia, the world’s largest independent video software provider, today announced new automation capabilities for its Virtual Digital Content Manager (DCM) with Smart Rate Control that will save operators up to 50% of bandwidth and storage costs. Using machine-learning (ML) and Stream Video Quality™, Synamedia’s patented light weight and real-time quality metric technology, the solution automatically scales based on bandwidth requirements to minimize costs while providing consistently high video quality and without impacting the encoding computational complexity. It will debut at The 2019 NAB Showin Synamedia’s booth, #SU10125.

This new video processing technology automates the time-consuming activity of setting the quality level and cap bitrate by leveraging ML techniques. It can operate on the individual bitrate profile level, thus does not assume that two channels behave the same nor that the content of a channel is equally complex over the course of time, thereby providing greater flexibility and scale capabilities.

Currently, standard Adaptive Bit Rate (ABR) solutions leverage output profiles that are set to constant bit rates with varying picture quality. This can often result in more bandwidth usage than is required due to varying quality level targets, such as switching from a high impact football game to a more static interview. Synamedia’s Virtual DCM with Smart Rate Control and Automation scales as needed according to bandwidth requirements, minimizing distribution and storage costs while ensuring that the expected high-quality viewer experience will not be compromised.

Operators looking to deploy on a large scale quickly benefit from Synamedia’s automation capabilities because the need for trial and error testing is eliminated. This is particularly important when distributing sports content, which can be inherently complex to encode due to the many movement variations that would traditionally require individual encoding settings. Synamedia’s Virtual DCM with Smart Rate Control and Automation sets target quality levels and bitrate caps per the ABR bitrate profile for each channel in a network. It also automatically makes adjustments when needed, thus eliminating deployment time, increasing bitrate efficiency, and uncovering new routes to cost savings. It also supports both H.264 and H.265 coding and is future-proofed for future codecs.

“Today, competition is fierce, and no one is more keenly aware of that than our customers. They need a competitive edge and they look to us to help them discover one. Our new Virtual DCM with Smart Rate Control and Automation delivers on that challenge head first,” said Julien Signes, Senior Vice President and General Manager, Video Processing at Synamedia. “Operators tell us that our new automation capabilities are a first in the industry and can open up efficiency and scalability possibilities like never before. This is one of the many ways we help them win and keep viewers.”

April 8, 2019
First Song of Maati Music on election

MUMBAI: R K Arora, ex-CEO of Zee Media and Founder and CEO of Divija Media launched “Maati Music” – a music production division of Divija Media Services Pvt Ltd. The music division aims to provide a platform to young and emerging artists, talented singers, lyricists, music composers, directors, actors and dancers to create content in different genres and languages.

The first song on forthcoming elections“AAO MILKER MATDAAN KAREN” is all set to urge and motivate the youth and first-time voters to participate in governance by casting their vote.In the 2019 polls, 133 million young adults will get to cast their vote – 70 million young men and 63 million young women.

In a Democracy, elections are the biggest opportunity to bring about the changes. And VOTE is the biggest weapon for this change. Commenting on this occasion, R K Arora said, ‘Voting’ is not only our ‘Right’. In fact, it is our responsibility as a citizen and we all must fulfil this responsibility with seriousness. We all MUST cast our vote and must also inspire others to cast their votes.”

Hailing from Delhi, the singer S K Gautam is a young boy who is student of 12th standard. Music is composed by AnkitTyagi, Music Director who has an experience of 7 years in this domain. The lyricist – Akhil Singh has written more than 150 songs in the span of three years for various music companies like T-series, Zee Music, Sonotec music, Chanda music and Wave Music.

Two songs have already been recorded will be released soon during this month.SwenToday, News Portal and You Tube channel is also part of Divija Media Services Pvt. Ltd.

April 8, 2019
A BIG BREAK FOR BUDDING WOMEN ENTREPRENEURS, PARTICIPATE IN INORBIT PINK POWER IN ASSOCIATION WITH AND

Inorbit’s Pink Power just got bigger and better! Inorbit mall is proud to announce its collaboration with AND, for its ongoing Pink Power campaign, launched on March 8th. This initiative gives female entrepreneurs a platform to build their brands at Inorbit mall across India- Mumbai (Malad and Vashi), Bangalore, Hyderabad, and Vadodara. The most impressive business venture will receive free retail space at the mall for a period of 9 months.

Inorbit will also provide marketing support throughout the 9 month period which will help improve brand visibility. All winners will be able to participate in the various events at the mall. In addition to this, the winner gets a chance to attend a mentorship session by the founder of AND, celebrated designer Anita Dongre. In this session, the promising entrepreneurs will get insight and guidance on the direction of their business from the business magnate herself.

AND is a brand that believes in celebrating independent and strong women. It’s loved by the Indian woman for over 2 decades for its contemporary styles and silhouettes. With its #ANDiRISE initiative, AND celebrates the never give up spirit of women who fearlessly chase their dreams despite the challenges they face.

https://www.andindia.com/iRise/

Speaking about the association, Founder and Chief Creative officer, Anita Dongre says, “As an entrepreneur, I understand the challenges that new businesses face when looking for retail spaces. It has always been our mission and ideology at AND to empower and support women for their achievements. With Pink Power, I encourage every businesswoman to use this opportunity to help their brand flourish.”

“A lot of women have great business ideas but don’t have the resources or the platform to bring them to life. Pink Power is an effort to expose enthusiastic businesswomen to a shopping mall platform without having to incur rental costs for 9 months. We sincerely thank Anita Dongre for extending her support towards this initiative. Pink Power is grateful towards the superb mentorship opportunity that is being provided for the winner this year.” said Mr. Rajneesh Mahajan, CEO, Inorbit Malls.

All women entrepreneurs based across these cities are invited to submit their existing business plan – big or small – by logging on to www.inorbit.in/pinkpower. The online form gives women options to apply under categories such as apparel, accessories, footwear, bags, stationery (gift articles), handicrafts, home décor, and food & beverages. The last day of the registration is April 15, 2019.

Please find the below link for the campaign video for your perusal:

April 8, 2019