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Category: Press Release

  • The Present and Future of Creativity in Advertising: In conversation with Kevin Swanepoel and Prasoon Joshi

    The Present and Future of Creativity in Advertising: In conversation with Kevin Swanepoel and Prasoon Joshi

    Mumbai: As the sun went down on Day 2, a session on the present and future of creativity in advertising kickstarted the Abby One Show Awards 2023. Times of India Group and The Advertising Club president Partha Sinha in conversation with advertising pioneers McCann World group India CEO Prasoon Joshi, The One Club CEO & chairman APAC Kevin Swanepoel, deep dived to understand the true essence of The One Show’s association with the ABBY Awards. The discussion shed light on the current scenario of creativity in advertising, the opportunities and challenges that come along with data, and how the industry can rebrand itself to welcome young people to become a part of it. 

    On One Show’s association with the ABBY Awards, Swanepoel said, “What One Show brings to the ABBY Awards is that everybody around the world already believes that One Show is the award that brings in the highest integrity. We have a very clear judgement and briefing. The process is anonymous and therefore there is no lobbying. Following this is a very carefully orchestrated discussion between the jury. This entire process really helps us elevate the level of creativity and helps creative agencies, entering the awards, have a firm belief in the way it is being judged. The One Show has got a world-class system, making it the second biggest award globally. 

    Adding to this, Joshi said, “We are living in a time where we are the most disconnected. A congregation of this sort is helping rebuild that connection. At the end of the day, while we can endlessly talk about AI, we are still humans and that is why we are here. Being on the board of One Show has been a huge journey for me. I grew up in the world of advertising, aspiring to win a pencil one day. The tie-up with One Show brings in an aspect of nuance and craft at the ABBY awards. While data and AI might take you towards facts, One Show ensures the art remains intact.”

    When asked about the future of creativity and how it will manifest and amalgamate in the advertising industry, Joshi further said, “Today many of us present here are drifters. According to me, confusion is the most fertile state where one gets ideas. It is the liminal space where one is most fertile. People who enter the advertising industry are by nature confused. Today, the avenues are much more than before. And that is where awards like these play an important role in creating that magnetic attraction. The fact that wonderful work is being celebrated, makes one passionate to belong there. We need to consider data as an ally and not be threatened by it. The art of meandering needs to be retained.”

    Further speaking on the changing ecosystem of advertising that now comprises a 7-year-old influencer to a 70-year-old writer, Swanepoel shared his thoughts. He said, “Many years ago we started with One Show Entertainment, followed by One Show Design and One Show Interactive. We have always looked and seen what is going on in the industry and made sure that we are at least ahead of it. This year, we awarded the first AI category in the art directors awards. Another big thing that we are doing right now is for young creators. We have started schools to get young creators of TikTok, Instagram reels, and YouTube to teach them strategy and briefs. As advertising practitioners, we look at what is going on in culture and how we can make our work relevant. We need to keep our ears and avenues open, and invite the next generation in order to be able to market to them.”

    Lastly, on making the industry worthwhile for youngsters, Joshi said that as an industry, we need to make efforts to bring in young people, while Swanepoel stated that if we don’t draw young people in, we might alienate them. The session concluded with a shared objective on how the industry needs to make efforts, change the environment, and encourage young talent to become a part of the industry. The industry which is known for creating brands needs a little bit of rebranding.

  • Top 8 Smartwatches under ₹10,000 for a Fitness-Driven Lifestyle

    Top 8 Smartwatches under ₹10,000 for a Fitness-Driven Lifestyle

    With the world constantly swirling in a vortex of technological advancements, it is of utmost importance to keep up with the changing trends. The electronic gadgets that we use on a regular basis not only act as an elegant accessory, but also bring convenience to our lives.

    Smartwatches are an excellent example of gadgets that are not just stylish but also quite handy. They’re compact and yet fully equipped with all the features that a smartphone possesses. These watches are not just state-of-the-art, but are also quite affordable. Moreover, you can now buy a smartwatch on EMI without going through a tedious payment process and save up a lot more.

    To help you stay ahead of the game, here’s a list of top smartwatches under ₹10,000 that you can bring home:

    Amazfit GTS 2e

    The Amazfit GTS 2e is a sleek and lightweight smartwatch which comes with a HD AMOLED display that is always on. This smartwatch supports all-encompassing health and fitness tracking that helps you monitor all your activities with ease. The smartwatch also has a lasting battery life that assists you on the go. The Amazfit GTS 2e is compatible with Android as well as with iOS devices.

    Xiaomi Mi Watch Revolve

    The Xiaomi Mi Watch Revolve has a premium metallic frame with over 110 watch faces for an interactive experience. Its battery life can last up to 14 days providing you an uninterrupted usage. The smartwatch is 5ATM water resistance which lets you use it while you are swimming or engaging in water activities. The Xiaomi Mi Watch Revolve has about 10 sports modes that you can use as per your liking. Its pro-exercise algorithm makes it a good choice for fitness enthusiasts.

    realme Watch S Pro

    The realme Watch S Pro has a large AMOLED display that supports high resolution and brightness to access all your information without hassle. Its 14-day battery life and 5ATM water resistance helps you enjoy all your tasks with any obstruction. The realme Watch S Pro has a blood oxygen as well as heart rate monitor to help you keep a track of your health. It has a stainless steel case that offers over 100+ fashionable watch faces for an enhanced experience.

    Amazfit GTS 2 Mini

    The Amazfit GTS 2 Mini has an ultra-slim and light design that adds a chic touch. The smartwatch measures blood-oxygen saturation to help you keep a close eye on your health. It has over 70 sports modes for you to choose from. The Amazfit GTS 2 Mini has an internal storage of 8GB and built-in GPS. It is water-resistant for up to 50 metres and can be used while working out.

    Fire-Boltt Invincible

    The Fire-Boltt Invincible has a 1.39 inch AMOLED display that provides extra exposure. Its Bluetooth feature supports calling that helps you stay in touch with your loved ones. The smartwatch improves your productivity since you can check your notifications and always stay informed. Moreover, the Fire-Boltt Invincible has contemporary features such as sleep tracker, remote camera control, heart rate monitor and more.

    Noise Colourfit Ultra 2

    The Noise Colourfit Ultra 2 has a 1.78 inch AMOLED display that offers ultra clarity and best-in-class resolution. Its Noise Health Suite feature offers various options for you to track your sleep, blood-oxygen, stress, heart rate and more. The smartwatch has over 60 sports modes for a maximised fitness experience. The Noise Colourfit Ultra 2 also has a smart DND feature that helps you silence your notifications and alerts when you need a break.

    Xiaomi Mi Watch Revolve Active

    The Xiaomi Mi Watch Revolve Active has a built-in 12nm GPS chip that helps you stay on track. The smartwatch has 117 sports modes for you to explore and try out as per your preference. It has a 14-day battery life that keeps you charged up all the way. Xiaomi Mi Watch Revolve Active’s automatic workout detection makes it possible for you to jump right into workout mode without having to manually switch modes.

    Huawei Watch Fit

    The Huawei Watch Fit has a polymer fibre frame that gives it a stylish touch. The smartwatch is equipped with a smart personal assistant and 96 workout modes with a private trainer and workout animation. Its 10-day battery life helps you monitor your sleep and heart rate at any time. The Huawei Watch Fit also supports message reminders to help you stay connected while on the go.

    Impressed by the striking features smartwatches offer? You can get your very own smartwatch right this instant. Wondering how? The Bajaj Finserv EMI Network Card is your answer. You can now buy the latest smartwatch on EMI through the EMI card by Bajaj Finserv.

    Here’s how to use the Bajaj Finserv EMI Network Card to buy your desired smartwatches:
    ●    Visit any of Bajaj Finserv’s partner stores that offers smartwatches
    ●    Use your credentials to login to your account
    ●    Explore and compare various smartwatches to find the one best suited for your needs
    ●    Pick the smartwatch you wish to own and proceed to checkout
    ●    Among the available payment options, choose Bajaj Finserv EMI Network Card as your preferred mode of payment
    ●    Select a repayment tenure that is convenient for you
    And voila! The latest smartwatch is yours to flaunt.

    By learning  how to use the Bajaj Finserv EMI Network Card you can buy the latest smartwatches at no-cost EMI. The EMI card by Bajaj Finserv offers various deals that will help you save up and get your favourite products at great discounts. So why wait? Head to your desired partner store and buy the most-awaited smartwatches at affordable prices and charge toward a healthier lifestyle.

     

  • India Today Group emerges as undisputed leader in digital viewership

    India Today Group emerges as undisputed leader in digital viewership

    Mumbai: The India Today Group, the nation’s leading multi-platform news medium, has once again surpassed its competitors, emerging as the top-ranked streaming video news platform in the Comscore VMX Multi-Platform, Reach (000), News/Information Category, Video Type: Content, March 2023, India report.

    According to the Platform Report, the India Today Group achieved an unparalleled reach of 117 million, securing the coveted Number 1 position in the News/Information category.

    This outstanding accomplishment is a testament to the Group’s unwavering dedication to innovation and serving its loyal viewership in the digital realm. By emphasising video content, capitalising on mobile technologies, and maintaining a robust social media presence across platforms such as YouTube, Facebook, Instagram, and Twitter, the India Today Group has solidified its position as a frontrunner.

    India Today highlighted several significant events that captivated the nation in March.

    These included Rahul Gandhi’s UK visit and speech in British Parliament raising controversy, 3 North East state assembly elections, the seizure and destruction of a staggering 9,298 kilograms of drugs in Bengaluru, and prime Minister Narendra Modi’s participation in the One World TB Summit garnered immense attention as he addressed the global community about the pressing issue of tuberculosis.

    In addition, the preparations for the highly anticipated G20 summit were extensively covered, underlining India’s active involvement on the global stage. The Supreme Court made a noteworthy decision by refusing to entertain a plea challenging renaming Aurangabad as ‘Chhatrapati Sambhajinagar,’ directing the petitioner to approach the High Court.

    News of the Enforcement Directorate arresting former Delhi deputy chief minister Manish Sisodia in connection with an excise policy case and Rahul Gandhi facing a significant setback as he was disqualified as a Member of Parliament and instructed to vacate his residence were major news events whose comprehensive coverage saw India Today bring out the best of its journalistic excellence and emerged as the unrivalled leader in digital viewership during the month of March.

    In the Comscore VMX Multi-Platform Report, the India Today Group outshone its competitors by a significant margin, surpassing the reach of Network 18 (109 million) and ABP Network (101 million) by a substantial margin. The Group’s dominance in the News/Information category, filtered by streaming video, demonstrates its unparalleled popularity among viewers. The India Today Group’s multiplatform products have enjoyed resounding success, owing to its strengths in mobile accessibility, captivating video content, and an influential presence on social media platforms. By being the preferred brand on YouTube, Facebook, Instagram, and Twitter, the Group has established itself as a trusted source of news and information for millions of users.

     

  • Advertisers elated as IPL on JioCinema delivers bumper ROI

    Advertisers elated as IPL on JioCinema delivers bumper ROI

    Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The platform received 1300 Cr. video views in the first five weeks of the tournament, and more than 60 minutes average user time spent per match.

    The blockbuster performance of JioCinema has delighted viewers and advertisers alike. This season, the number of sponsors during IPL’s digital streaming reached 26, the highest ever for any sporting tournament. With JioCinema’s real-time number tracking system that enables advertisers to evaluate their reach, the advertiser response has reached an overwhelming number, which is in the range of 400 this season.

    Speaking on the value of IPL advertising on digital, Castrol India CMO Jaya Jamrani said, “Our segments are very varied but IPL on digital has allowed me to be able to focus and drive the right content to the right audience through targeted marketing. The level of personalization and the targeting that you can achieve is amazing.”

    “It’s a great consumer experience that’s adding a lot more numbers. Forget Hindi and English, which is quite common, but there’s Bhojpuri and even Punjabi, which are actually giving a lot more numbers. From a language perspective, it’s great immersive stuff for marketers,” said Madison Digital CEO Vishal Chinchankar.

    More Retail COO hypermarkets Sudhir Shukla added, “The ability to personalize the campaign at scale is what is phenomenal about IPL on digital. Of course, there are great numbers, but the quality of the impact is absolutely fantastic. On digital we’ve seen the concurrency numbers, now concurrency numbers go up when a certain batsman comes in to bat, match after match. And the ability to make the most of such a moment is phenomenal.”

    Speaking on interest from a variety of brands to advertise on digital this season, Interactive Avenues CEO Amardeep Singh said, “IPL on Digital has democratized TV for the advertisers. Earlier, to advertise on TV, you needed huge budgets. Now you don’t need huge budgets to advertise on TV.”

    According to the recent TAM report, CTV ad spots have shown a 20 per cent growth, indicating the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms, with JioCinema’ premium offerings of TATA IPL including 4K, multi-cam, 360-degree viewing, at an unprecedented scale, at no cost.

    Speaking on CTV advertising, Singh added, “We’re looking at anywhere between 25 million to 40 million CTV households being reached. And what we’ve seen in the end metric, CTV advertising performs better as compared to a regular ad on the mobile”

    Speaking on advertisers’ gain with the surge in digital viewership of TATA IPL, Viacom18 Sports CEO Anil Jayraj said, “Advertisers are the big winners this season and that’s the way it should be. Through JioCinema, advertisers are reaching the right audiences at the right price. JioCinema has opened doors for a lot of advertisers, smaller brands and companies to join the bandwagon, which used to be the exclusive preserve of top 100 advertisers.”

    With its exceptional performance so far, JioCinema is set to captivate viewers and break more streaming records, as the tournament comes closer to the end of this season.

  • “Nico de Boinville: The Story of a Professional Jockey Winner”

    Nico de Boinville is a professional jockey with an impressive record of success. He has won multiple races, including two prestigious events: The Grand National and the Cheltenham Gold Cup. His journey to becoming one of the top jockeys in the world began when he was just a young boy growing up in England.

    Nico de Boinville has been working hard for a long time to become a better jockey. He is open-minded and keeps trying to be the best. This article will tell you how he became so successful and what makes him work hard every day at the racetrack. If you love horse racing and used to bet on it just open this site to see current odds.

    Nico de Boinville – his background and journey to becoming a professional jockey

    Nico de Boinville, who was born in England, began his journey to becoming a professional jockey as a young boy. He was raised by horse-loving parents who encouraged him to pursue his dreams of riding. Nico liked horses when he was young. He became very good at working with them and racing them in competitions.

    First professional jockey license

    At age 17, Nico earned his first professional jockey license and began competing in races throughout England. People noticed his skills right away. He won races as soon as he started riding horses. Nico worked hard and honed his craft, taking every experience as an opportunity to learn something new. He learned a lot from experienced trainers and jockeys. They taught him about taking care of horses, how to get ready for a race, and the best way to race.

    One of the best young up-and-coming jockeys in all of England

    When Nico was 21, he was one of the best young jockeys in England. This recognition led to opportunities to ride bigger races with higher purses. Nico had the chance to race against some of the best riders in the world. He was excited and determined to do well. He also stayed open-minded and ready to learn new things.

    The Grand National and the Cheltenham Gold Cup

    Nico soon entered big races like The Grand National and the Cheltenham Gold Cup. He won many times during these events. This made him one of the best jockeys in Europe. Nico showed other riders that they can achieve their dreams, even if it is hard.

    What drives him each day on the racetrack

    ●  Nico de Boinville takes a holistic approach to horse racing, viewing it as more than just a sport but an art. He strives to be open-minded and is always looking for ways to improve his performance. He thinks carefully about how to race. This helps him make decisions quickly on the track without making any mistakes or being unsafe. This helps him achieve higher levels of success in every race he enters.

    ●  Nico’s determination and passion for horse racing fuels him each day on the racetrack. He works really hard to get ready for the race. He trains his horse and learns about the other riders. His hard work shows when he rides and everyone watching is amazed by how good he is.

    ●  Nico always wants to get better and improve himself. He is open to learning new things and never gives up. He constantly reflects on what he can do better, both on and off the track, pushing himself further with each passing race.

    Nico de Boinville has achieved success. He got there by working really hard and having a strong desire to get better. His story shows that if you have enough passion, you can make your dreams come true even if there are challenges in the way.

    Why Nico is an inspiration to aspiring jockeys everywhere

    Nico Boinville is an example for people who want to be jockeys. He worked hard and was determined, which helped him do well. He thinks about race strategy in a smart way, so he does amazing things on the track that make people go “wow!”

    Nico always wants to do better. This has helped him become a winner of important races like The Grand National and Cheltenham Gold Cup. He shows that anyone can get what they want if they try hard enough.

    Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/subscribe to the contents of the article/advertisement and/or views expressed herein or any of the results of the products/services sold by the companies neither do we endorse the products as the publisher in any way.

    The reader is further advised that such investments can be highly risky. Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, results, health outcomes, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favor of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute any kind of investment advice from the website owners or the editorial team.

  • How to Find a Reputable Psychic Reader

    Finding a reputable psychic reader can be tricky, as there is no universal standard for what constitutes a respectable psychic. That being said, here are some things to consider when looking for an esteemed psychic reader.

    Tips for finding a reputable psychic reader

    It is critical to conduct research when seeking a credible psychic reader. Begin by asking friends and family for recommendations. You can also browse online for different readers’ reviews. Make sure to carefully study the Kasamba reviews and pay heed to both positive and negative remarks. You should also look at the reader’s website or social media pages to get a sense of their style and approach.

    Before committing to a reading session, it’s a good idea to ask questions. This will assist you in determining whether the reader is someone you feel at ease with and trust. Make certain that the psychic reader is accredited or licensed in their industry so that you can be confident that they are a qualified specialist.

    The history of psychic phenomena

    Some of the earliest records of psychic phenomena date back to ancient Greece. Psychical research became popular in the nineteenth century, and many notable scientists and thinkers began to investigate the subject.

    William James, who wrote extensively about psychic experiences in his book The Varieties of Religious Experience, was one of the most recognized researchers. He contended that certain experiences could not be explained solely by science and that they could be evidence of a spiritual dimension beyond our physical world.

    Parapsychology arose as an academic discipline in the twentieth century dedicated to the study of psychic phenomena such as telepathy, clairvoyance, precognition and psychokinesis. Researchers conducted laboratory tests to try to establish or disprove these ideas, but the findings were frequently unclear. Despite scientific uncertainty, many people still believe in psychic occurrences.

    Types of psychics and how they work

    There are many different types of psychics, each with its own set of powers and techniques. Clairvoyants, mediums, tarot readers, astrologers, numerologists and palm readers are some of the most prevalent categories.

    •    Clairvoyants can use their psychic abilities to see a person’s past or future. They can also guide you in making judgments in the present.
    •    Mediums can converse with ghosts from outside the physical realm.
    •    Tarot cards are a divination tool used by tarot readers and can provide insight into a person’s life path or current circumstance.
    •    Astrologers evaluate the placements of planets and stars in astrological charts to get insight into an individual’s life path or current circumstance.
    •    Numerologists utilize numbers as symbols for different energies to acquire insight into a person’s life path or current predicament. 
    •    Palm readers read the lines on a person’s hands to acquire information about their personality traits and anticipated future occurrences.

    All of these psychics rely on intuition and spiritual energy to provide guidance and advice to people who seek it.

    The science behind psychic powers

    Psychic abilities, or extrasensory perception (ESP), are a contentious topic among scientists. While some people believe these powers exist, others are doubtful. Numerous investigations have been undertaken to discover whether or not psychic powers exist to further investigate this topic.
    J.B. Rhine at Duke University conducted one of the most notable studies in the 1930s. He tested participants by having them guess which card was being held up without seeing it. The results revealed that some participants correctly guessed more cards than would be predicted by chance alone, implying that they possessed some type of ESP.

    More research has focused on telepathy and precognition, two additional types of psychic capacity. While there is still significant dispute regarding whether these talents exist, study into the science behind them continues to uncover new evidence about their probable validity.

    Common misconceptions about psychics

    One of the most popular myths regarding psychics is that they can foretell the future. While some psychics claim to be able to do so, it is impossible. Psychics can provide insight into a person’s life by using their intuition and spiritual guidance, but they cannot predict what will happen in the future.

    Additionally, some people embrace the stereotype that all psychics are charlatans seeking to exploit people. While some unethical people may try to con people, many psychics have real talents and may provide important information and counsel.

    Another common myth regarding psychics is that they can solve all your problems. A psychic reading can bring clarity and insight into specific situations, but it cannot substitute hard work or make decisions for you. Finally, only you have the ability to make changes in your life and achieve excellent results for yourself.

    Before making a selection, look for a psychic reader with good reviews, examine the backgrounds of several psychics to confirm they are legitimate and ask questions about their methodology. When choosing a psychic reader, you should trust your instincts.
     

  • Cricket Documentaries Every Fan Should Watch

    Cricket is one of the most exciting sports played today, primarily because of newer game formats like T20 that bring even more action to a match. As such, the sport attracts incredible players, is responsible for nail-biting games, and has a massive following worldwide.

    With all of this, it is inevitable that the game also involves a degree of politics, drama on behalf of the athletes, and some scandals that fans can’t wait to learn the truth about. Thankfully, cricket documentaries usually delve into these things while also showcasing the sport itself.

    If you’re a cricket fan, there are some films that you just can’t not watch. As such, we recommend you immediately carve out some time in your schedule to enjoy the following cricket documentaries.
     
    The Man Who Bought Cricket

    Released in 2022, The Man Who Bought Cricket follows the story of Allen Stanford and his massive fall from grace after being an incredibly generous benefactor of the sport.

    Born in Texas, Allen became massively wealthy and decided to sponsor West Indian cricket. The crescendo of this sponsorship was a $20 million prize pool that he sponsored for a single game between England and a group of West Indians known as the Stanford Superstars.

    However, while this generosity gained him much praise, the truth behind his fortune brought his house of cards tumbling down. Identified as the kingpin in a fraudulent investment scheme, Allen lost everything, including the respect of the cricketing community, before ultimately ending up in prison for his crimes.

    Fire in Babylon

    Released in 2010, Fire in Babylon showcases the incredible story of the West Indies national cricket team. Focusing specifically on their astonishing rise to fame between the 1970s and 1980s, the story highlights the change in behavior of the local team and how it brought about success.

    With stock footage of real matches from the era and interviews with players who took part in the historical games, the documentary plays at the heart string of whoever watches it.

    Aside from being factual, it portrays an inspiring story of how the new team decided to change how they play. Starting out as entertaining but not very proficient, the players worked hard to hone their skills and became a team at the forefront of cricketing popularity.
     
    Death of a Gentleman

    While many regard cricket as the sport of gentlemen, this 2015 documentary uncovers the truth that, sometimes, even gentlemen know how to manipulate things for their personal gain. Especially those that are trusted most.

    The documentary follows two journalists who risk it all to venture deep into how the sport is structured and governed by three of the most prominent cricket associations in the world: Cricket Australia, the England and Wales Cricket Board, and the Board of Control for Cricket in India.

    The journalists uncover how these sporting giants have been amending the governance of this historic sport for their gain—both for money and power. Also highlighted is that these gains often came to other smaller nations’ detriment.

    Out of the Ashes

    Having nothing to do with the legendary Ashes tournament, this documentary follows the sad yet inspiring story of the national team of Afghanistan. It was released in 2010 and showed the struggles of a team from a war-torn country.

    Highlighting the troubles they faced being from Afghanistan, the film focuses on how the national team desired to participate in the 2010 ICC World T20 and the 2011 ICC Cricket World Cup.

    Aside from their struggles in getting into the coveted tournaments, the film also brings into stark relief the passion this young team has for the sport, despite their less-than-ideal circumstances.

    Roar of the Lion

    MS Dhoni is one of the most loved cricketers to play for the country, and Roar of the Lion reveals his opinion and experiences in 2018 as the Chennai Super Kings returned to playing.

    While sports wagers are a common way to bet on cricket games, things went too far for this team in 2013, leading to them being banned from playing due to spot-fixing allegations. However, the ban was only in place for two years.

    The documentary goes behind the scenes and brings to life the effects of a few players’ actions on the whole team. However, it also shows the hope of a team eager to reclaim its place in the Indian Premier League.

    The Test: A New Era for Australia’s Team

    This eight-part documentary series follows the return of the Australian national cricketing team to the world stage after an embarrassing season against South Africa in 2018. While the series may be long, it offers a unique, in-depth look into the team dynamics.

    With a new captain and coach, the series looks at how the team focuses on its playing style and ways to regain its spot as one of the best cricketing teams. However, things aren’t always so easy or rosy.

    With exclusive footage from places like inside the team’s dressing rooms, the series shows how coach Justin Langer handled the team and how the team tried endlessly to ensure they wouldn’t make the same mistakes again. The series, released in 2020, is a must-watch for Australian cricket fans.

    The Edge

    There is no denying that from 2009 until 2013, the English cricket team was one of the best and a clear favorite on the world cricket stage. However, as well as the team did on the field, things did not often gel off the field.

    This documentary, released in 2019, follows the trials and tribulations of the team, including the scandals that followed captain Kevin Pietersen and his eventual resignation from the sport after an argument with coach Peter Moores.

    Featuring scenes from within the team’s locker room, interviews, and opinions of fellow teammates, it highlights the strained relationships behind the scenes and the trials the team had to endure, even while performing brilliantly on the cricket field. 
     

  • How Fitness and Prostate Supplements Can Affect Your Prostate Health

    Maintaining optimal prostate health is essential for men of all ages. As men age, their prostate gland is susceptible to becoming enlarged, which can lead to serious problems like benign prostatic hyperplasia (BPH) or worse, prostate cancer.

    The good news is that you are the one in the driver’s seat when it comes to taking care of your prostate. There are concrete actions you can take to promote prostate health and reduce the risk of developing these conditions in the first place.

    Your diet, exercise and lifestyle habits are all vital components that affect your prostate health. These aspects can be complemented by taking prostate supplements. Keep in mind, though, that they are only a part of your prostate health journey, not something that can replace healthy lifestyle choices.

    Whether you’re looking to prevent prostate problems or manage existing issues, understanding the benefits of exercise and prostate supplements can help you take control of your prostate health. But before you start looking for the best supplement for prostate enlargement, keep reading to find out how supplements, exercise and lifestyle changes can aid in maintaining a healthy prostate gland.

    The prostate health workout

    Exercise is an essential component of a healthy lifestyle and can play a crucial role in maintaining optimal prostate health. The “Prostate Health Workout” is a fitness plan specifically designed to support prostate health. It includes exercises that target the pelvic floor and lower body, such as:

    Squats

    This exercise targets multiple muscle groups, including:

    •    Glutes
    •    Quadriceps
    •    Hamstrings

    Squats are easy to perform and can help improve overall lower body strength and promote healthy blood flow to the pelvic area. Just stand with your feet shoulder-width apart and slowly lower your body as if you were sitting in a chair. Be sure to keep your back straight and your knees behind your toes. Once you have completed a squat, slowly rise back up to a standing position.

    Lunges

    Lunges are another lower body exercise that can help improve your pelvic floor and prostate health. Like squats, lunges target your glutes, quads and hamstrings. To perform a lunge, step forward with one foot, bending both knees until your front knee is directly over your ankle. Then, push back up to a standing position and repeat with the other leg.

    Kegels

    Kegels are an exercise that also targets the pelvic floor muscles. These muscles support the bladder, rectum and prostate, and can help prevent urinary and fecal incontinence. To perform a kegel, imagine that you are trying to stop the flow of urine midstream. Squeeze your pelvic floor muscles and hold for a few seconds before releasing. Repeat this action several times.

    Yoga

    Yoga consists of a set of movements and low-impact exercises that will help improve your flexibility, balance and overall well-being. Certain yoga poses, like the Warrior Pose and the Downward-Facing Dog, can also help improve pelvic floor and prostate health.

    The role of diet in prostate health

    As you may expect, diet plays an important role in maintaining optimal prostate health. Consuming a diet that is high in fruits, vegetables and whole grains can help reduce the risk of prostate problems. Additionally, you should try to limit or avoid altogether processed foods and red meat, as they increase the risk of prostate cancer. Here are some facts you should know about the connection between different types of food and prostate health:

    Fruits and vegetables

    Since they are rich in antioxidants, vitamins and minerals, eating fruits and vegetables can help protect against prostate problems. Specifically, tomatoes and other red and pink fruits contain lycopene, which has prostate health benefits. Leafy green vegetables, like spinach and kale, are also good sources of nutrients that support prostate health.

    Whole grains

    Whole grains, such as brown rice, quinoa and whole wheat bread, are high in fiber and can help promote healthy bowel movements. Maintaining regular bowel movements can help prevent the buildup of toxins in the body, which can contribute to prostate problems.

    Processed foods and red meat

    Processed foods, especially fast food and packaged snacks are typically high in sugar, salt and unhealthy fats. Consuming these foods can increase inflammation in your body, which increases the risk of prostate cancer.

    The role of supplements in prostate health

    In addition to exercise and a healthy diet, supplements can also play a role in maintaining optimal prostate health. Certain supplements contain nutrients that have prostate health benefits, including:

    Saw palmetto

    Commonly used to support prostate health, saw palmetto extract comes from the fruit of the saw palmetto plant and is used to help reduce the symptoms of an enlarged prostate. It works by reducing the production of dihydrotestosterone (DHT), a hormone that can contribute to prostate problems.

    Zinc

    The prostate gland contains more zinc than any other organ in the body, and a deficiency in zinc increases the risk of prostate problems. Thus, zinc supplements provide your body with an essential mineral that can help support prostate health by reducing inflammation and supporting healthy immune function.
    Beta-sitosterol

    Beta-sitosterol is found in many foods, including fruits, vegetables and nuts. Beta-sitosterol supplements have prostate health benefits by reducing inflammation and supporting healthy immune function.

    Conclusion

    In conclusion, you can take proactive steps to support your prostate health by combining exercise, a healthy diet and supplements. By taking care of your body and seeking medical attention when necessary, you can achieve optimal prostate health and lead a healthy, active life.

    Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement nor any and/or views or recommendations expressed herein.

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  • Hiptoro: Unrivaled Entertainment News and All Things Culture

    Millions have turned to Hiptoro for the most up-to-date and trustworthy information as the entertainment industry evolves. With coverage ranging from Hollywood’s latest blockbusters to independent films, Hiptoro offers a diverse content selection for everyone. What distinguishes Hiptoro from its competitors, and why should you consider it your go-to source for entertainment news? This article will highlight the key factors behind Hiptoro’s success and why it’s the ultimate destination for all things entertainment.

    Superior News Quality and Precision

    One of Hiptoro’s success pillars is its commitment to delivering the highest quality news to its audience. Hiptoro’s experienced journalists and editors work diligently to ensure that all published information is accurate, unbiased, and current. Whether you’re a casual reader or an industry expert, you can trust Hiptoro for the most up-to-date and precise information on the entertainment industry.

    Inclusive and Diverse Coverage

    Another defining factor of Hiptoro is its focus on diversity and inclusivity in its coverage. Hiptoro acknowledges the entertainment industry’s vastness, encompassing numerous genres, topics, and perspectives. Hiptoro provides its audience with access to a wide range of information and viewpoints by ensuring that all aspects of the entertainment world are represented. From blockbuster Hollywood hits to indie films, Hiptoro truly has something for everyone.

    User-Friendly Interface and Convenient Features

    Hiptoro understands the importance of providing a seamless user experience and has invested in cutting-edge technology to improve its platform. The sleek and user-friendly design of Hiptoro makes it easy for readers to find the news and information they seek. With features like push notifications and the ability to save articles for later reading, Hiptoro ensures users can stay informed and up-to-date with ease.

    A Lively Community of Entertainment Aficionados

    Hiptoro has also fostered a thriving community of entertainment enthusiasts through its social media platforms, where users can share their opinions and interact with fellow industry fans. This community has solidified Hiptoro’s position as a leading source of entertainment news. Additionally, it has allowed Hiptoro to gather valuable feedback from its audience, leading to continuous improvements in its platform and services.

    A Dependable Source for Entertainment News

    Finally, Hiptoro’s dedication to providing valuable service to its audience has helped establish the platform as a trusted source for entertainment news. Users who visit Hiptoro know they’re receiving the latest and most accurate information, and they can trust Hiptoro to deliver a seamless and enjoyable reading experience.

    In conclusion, Hiptoro’s achievements in delivering top-quality entertainment news can be attributed to its commitment to accuracy, inclusivity, user experience, and its thriving community of entertainment enthusiasts. With a talented team of journalists and editors, state-of-the-art technology, and a strong community, Hiptoro remains the top choice for millions seeking entertainment news, including TV shows and anime. Don’t wait any longer – start your journey to the ultimate destination for entertainment news today and find out why Hiptoro is the go-to destination for millions of people worldwide.

  • Personal marketing: what it is, tips and strategies

    When you promote someone’s services or sell someone’s image, you are doing personal marketing. Unlike, for example, launching a new sports car model on the market, when you want to advertise a person, marketing strategies and message configuration may vary a bit. But don’t panic: it’s something you’ve probably done before, even if you weren’t aware of it.

    Want to know what personal marketing is all about and how to do it? In this article, we’ll tell you about it and add details that will help you elevate your image as an entrepreneur or professional service provider. Here we go!

    What is personal marketing?
    Personal marketing can be summed up in four words: selling yourself. It is the set of tools and strategies that help you to promote yourself and what you do: whether it is tutoring in mathematics, personalized training, motivational coaching, consulting in a certain area, etc. That is to say, everything that is within the service area.

    It doesn’t matter if you advertise an object or someone’s service; marketing, in general, highlights the best qualities for people to buy what you are selling them. That’s why personal marketing happens in such natural moments as when you tell your family what your new venture is all about; or when a colleague asks you what you are working on at the moment.

    What makes up personal marketing?
    Now that you know personal marketing, you need to consider the elements that make up a good strategy. It is likely that, if you have been working in marketing for some time, you already know them, but we will briefly describe each.

    Value proposition: That which differentiates you from others and makes you unique. The benefit that customers will perceive if they choose you.
    Target audience: The people who will consume your services, those you are addressing, and for whose problems you should present yourself as the solution. We recommend extensive research on this group: their likes, dislikes, information channels, what they say, what they think, how they act, etc.
    Recognition elements: This is about branding, what people will recognize your brand from your logo, colors, typography, images, etc. You should already have these basics in place before launching your personal marketing strategy, and they should last over time.
    Voice and tone: Just as the visual part is important, so is the message. You need to establish your brand’s voice and tone to craft a consistent message that people will recognize you. What do you want to say, and how? After that, you can configure the message through their favorite channels, depending on your objective.
    Slogan: A short, punchy, but catchy phrase that encompasses your business and your essence. It is not mandatory, but it does provide that differentiating element. 

    Personal marketing strategies
    You must have a defined strategy to promote yourself as a figure for your products and services. If you don’t, you will wander around the Internet without a fixed direction, and it is possible that visualizing the next step will be complicated. Here are some examples of personal marketing strategies.

    SWOT Analysis
    A SWOT matrix means to make a review of your strengths, opportunities, weaknesses, and threats. It helps you to know the strengths you could exploit in your personal marketing strategy and the ones you need to work on or enhance. For example, for the nutritionist we were talking about earlier, let’s say:
    •    Is a great communicator (Strength)
    •    Has specialized in an area that few people look at: nutrition for patients with kidney problems (Opportunity)
    •    Not very organized, may have trouble scheduling appointments (Weakness)
    •    One of your colleagues is considering setting up a comprehensive nutrition center that includes this area.

    Condition your networks
    Social networks are great allies for making yourself known and reaching more people. In fact, a paper help.org reviews that 54% of social network users are potential clients for entrepreneurs or new businesses. However, to reach the full capacity of social networks, it is necessary to optimize them.

    Choose an appropriate profile picture: it can be your logo or an image that distinguishes you and is related to your line of business.
    Describe what you do in your biography: don’t give people a chance to get lost. Also, use hashtags.
    Show your value proposition: what is the reason why people should prefer you over your competitors.
    Interact with other accounts: follow, like, comment and share content from other authors about your line of business.
    Generate valuable content: What does your target audience need to know? This is the core of your personal marketing strategy.

    Networking
    Regarding one of the last points mentioned above, connecting with others (networking) is fundamental to expanding your messages. You never know if you might find your new client in the next person you greet or a new partner in the next person you tell about your business. Remember to be professional but also relaxed.

    Tips for establishing a personal marketing strategy
    You have almost everything you need to set up your personal marketing strategy. Now we will only give you some tips that will complement the strategies and help you save some problems when it comes to working.

    Establish your value proposition. It must be crystal clear, and you need to believe in it.
    Be transparent with your customers. Tell them what is happening, what you are doing, and who is behind the brand. People today want to buy and connect with you, which can only be achieved by making yourself known.
    Watch what you say. The reputation of your service and yourself is important. What you do and what you say must be congruent to avoid problems in the future. In addition, this will offer reliability to your clients.
    Undoubtedly, both entrepreneurs and any service professional need personal marketing to grow. Always be clear about your value proposition and what you want to convey, so it will be easier to know what to say and plan the strategy.