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Category: Press Release

  • Crocs participated as a footwear partners for Grazia Millennial Award 2019

    Crocs participated as a footwear partners for Grazia Millennial Award 2019

    MUMBAI: Crocs – the International footwear brand participated as the footwear partner in the Grazia Millennial Award 2019 held at St.Regis Mumbai. The brand showcased their varied array of collections at the CROCS booth in the event.

    The Award Night was graced by renowned Bollywood celebrities & influencers like Deepika Padukone, Karan Johar, Masaba, Vicky Kaushal, Kusha Kapila to name a few.

    The event also witnessed few of the celebrities and influencers having fun at the brand booth with the footwear.

    Please find attached the images of a few of these celebrities spotted at the event wearing Crocs.

  • VIVO Pro Kabaddi league season 7 schedule announced

    VIVO Pro Kabaddi league season 7 schedule announced

    MUMBAI: Mashal Sports Pvt. Ltd, the organizer of the VIVO Pro Kabaddi League (PKL) have announced the fixtures for Season 7 starting July 20th. The opening match at Gachibowli Stadium, Hyderabad will have Telugu Titans’ superstar Siddharth Desai taking on his former team U Mumba. Season 7 will build new heroes and have each team playing all other teams twice. The schedule minimizes difference between matches played across teams at any given time making every game more crucial in the race to the playoffs. The LIVE coverage of the new season will begin at 7:00 pm with matches beginning at 7:30 pm on the Star Sports Network and Hotstar.

    VIVO Pro Kabaddi League Season VII – What’s new:

    Players and Coaches:

    Siddharth ‘Bahubali’ Desai had a brilliant debut season with U Mumba and will look forward to recreating the magic for his new team – Telugu Titans
    The ‘Showman’ that’s Rahul Chaudhari moves to Tamil Thalaivas playing alongside Ajay ‘Thalaiva’ Thakur
    The season will also see new coaches take to the mat- Anup Kumar for Puneri Paltan and Rakesh Kumar for Haryana Steelers
    With top familiar faces like Ajay Thakur, Rahul Chaudhari and Pardeep ‘King’ Narwal a new generation of breakout stars including Siddharth Desai and ‘Hi-Flyer’ Pawan Shehrawat are gearing up to take VIVO Pro Kabaddi Season 7 by storm

    The League:

    The season returns to the original VIVO PKL calendar of July to October, with the league beginning on July 20th and Finals on October 19th, 2019.
    The caravan continues with a focus on an equitable league table in a double round robin format where each team will play every other team twice, and the top six will go to the playoffs
    Each city leg begins on Saturdays while rest days for the team are on Tuesdays
    All home teams get 4 days rest before and after their home legs giving them adequate rest before their home leg
    The home teams play 4 home matches: Saturdays, Sundays, Wednesdays and Fridays
    All teams will have played an equal number of games by the half-way mark of the season

    The season opener will see Telugu Titans and U Mumba take to the mat, and both teams will be looking to begin strong and lay down the marker as the team to fear. All eyes in game 1 will be on Siddharth ‘Bahubali’ Desai who is now part of Telugu Titans. He had a phenomenal start to his VIVO Pro Kabaddi career finishing with over 200 raid points at U Mumba last season.

    The second game on opening day will be a battle of the champions – defending champions Bengaluru Bulls take on three-time winners Patna Pirates and both will look to get one up on the other and take a step in the direction to winning the trophy again this season. Will the Dubki King Pardeep Narwal’s raiding prowess break some more records, or will Hi- Flyer Pawan Sehrawat, the winner of the league’s Most Valuable Player award in Season 6 lead his team to its first win?

    The other highly anticipated matches through the week include the big southern derby between Telugu Titans and Tamil Thalaivas. This has been a high-octane derby for the past two seasons, but this time, ‘the Showman’, Rahul Chaudhari will play for Tamil Thalaivas, and will pair up with his close friend and captain Ajay ‘Thalaiva’ Thakur.

  • CNBC-TV18, in association with IBM, organizes an evening of ‘Building Cognitive Enterprises’ with eminent speakers from Tata Steel and Aditya Birla

    CNBC-TV18, in association with IBM, organizes an evening of ‘Building Cognitive Enterprises’ with eminent speakers from Tata Steel and Aditya Birla

    MUMBAI: CNBC-TV18, in association with IBM, hosted a special evening on June 20, 2019 for industry leaders on Building Cognitive Enterprises showcasing Global and Indian AI stories, which will help the entrepreneurs plan and run their businesses effectively. As the tech industry is booming and bringing in new technologies, like Artificial Intelligence IOT, Blockchain, Automation and 5G, companies need to keep up with these trends as their combined impact will reshape their business.

    The evening brought together the best experts from around the world to share how AI can transform and reinvent one’s business into a Cognitive Enterprise. The event gave a chance to the experts to share what they learned by working in the industry and shaping, evolving an organization towards its success.

    This event witnessed some renowned speakers as it was attended by the Key note speaker Karan Bajwa, Managing Director, IBM India; Shereen Bhan, Managing Editor, CNBC-TV18 along with some esteemed speakers like T.V. Narendran, MD & CEO – Tata Steel; Vibha Padalkar, MD & CEO – HDFC Life; Meenakshi Vajpai, CIO, Vodafone; Deepak Sharma – CDO, Kotak Mahindra Bank; Sunil Bajpai, Principal Advisor, TRAI (Telecom Regulatory Authority of India); Praveen Shrikhande, CDO – Aditya Birla Fashion & Retail and many more.

    Commenting on this Shereen Bhan, Managing Editor, CNBC-TV18 said, “This association is for the welfare of many upcoming entrepreneurs and leaders who are looking for guidance from experts in the industry. Preparing for the changes that will define them in the years to come, they aim to overcome difficulties with regards to organizational changes and outlining how their strategies are different from their competitors. This event by CNBC-TV18 serves as a medium where experts share what they’ve learnt about shaping and taking an organization forward. Such knowledge sharing is the need of the hour for businesses to further expand and take advantage of new possibilities.”

    CNBC-TV18 has actively been involved in activities which raises awareness about trending and prevalent issues in the industry. With information on recent happenings, they enlighten their audience and share solutions from various industry veterans to educate their viewers, resulting in a more well-informed society.

  • Discovery channel to telecast most death-defying highwire walk yet – 25 stories above new york city’s times square

    Discovery channel to telecast most death-defying highwire walk yet – 25 stories above new york city’s times square

    MUMBAI: Discovery Channel will showcase a never-before-attempted walk of approximately 1,300 feet long and 25 stories above street level, across New York City’s iconic Times Square, “Highwire Live in Times Square with Nik Wallenda” on Monday, June 24 (8:00-10:00 AM IST).  The walk marks Lijana Wallenda’s first highwire walk since the 2017 accident where she, along with four others, tragically fell 30 feet off a tightrope during a rehearsal.

    The 1,300-foot-long walk will take place 25 stories high between the famed 1 Times Square and 2 Times Square. Nik and Lijana will start from opposite ends of the wire, meet and cross in the middle of Times Square, then continue to finish opposite of where they started. The must-see live event will also feature video footage of the Wallendas’ history, preparation and exclusive interviews.

    “A never seen before LIVE death-defying walk is a part of our strategy to showcase the best of world programming in India. We believe such content will reverberate with audiences across the country,” said Megha Tata, Managing Director- South Asia, Discovery Communications India.

    “In 1928, my family performed at Madison Square Garden in the City of Dreams for the first time in the USA,” said Nik Wallenda. “And on June 23, I have the great opportunity to fulfill a lifelong dream of my own by paying homage to that performance as we return for my most exhilarating feat yet. I am beyond excited to be able to walk with my sister, Lijana, as she overcomes near-death injuries and continues the Wallenda tradition of never giving up!”

    Nik Wallenda is the seventh-generation of the Great Wallendas who trace their roots back over 200 years to the Austro-Hungarian empire. For Nik, every walk is an expression of honor to his great grandfather, the legendary Karl Wallenda who brought the Wallendas to America from Germany to perform in The Ringling Brothers and Barnum & Bailey Circus. Nik’s previous live televised events include two hugely successful television events: walking across Niagara Falls in June 2012 and the Grand Canyon in June 2013. He holds 10 Guinness World Records.

    Lijana Wallenda was one of five performers who fell off a highwire tightrope while attempting an eight-person pyramid stunt during a Circus Sarasota rehearsal in 2017. Lijana was severely injured and has been recovering ever since. The Times Square walk will be the first time she’s gotten back on the tightrope for a performance since her accident.

    “Highwire Live in Times Square with Nik Wallenda” is produced by dick clark productions. Gretchen Eisele, Mark Bracco, Linda Gierahn, David Simone, Winston Simone, Shelley Ross and Nik Wallenda are executive producers. International distribution by dick clark productions International.

    Catch “Highwire Live in Times Square with Nik Wallenda” on Monday, June 24 (8:00-10:00 AM IST) and repeats at 1 PM and 9 PM IST on Discovery.

  • Mahindra’s ‘With You Hamesha’ digital platform crosses 800,000 customers

    Mahindra’s ‘With You Hamesha’ digital platform crosses 800,000 customers

    MUMBAI: Mahindra & Mahindra Ltd., part of the USD 20.7 billion Mahindra Group, today announced that its customer care digital initiative ‘With You Hamesha’ has crossed 800,000 registered customers. Available on both web and mobile platforms, it has it has been pioneering innovation in the automobile after-sales technology offerings and currently celebrates its 6th anniversary.

    With several Industry First Features, the app has been downloaded by 3 lakh users and has a rating of 4.3 on Google Play, the highest among its competitors. To commemorate the 6th anniversary, two new features have been added to the app: ChatBot and DigiLocker.

    The chatbot, named “With You Hamesha TotBot” is an automated chatting platform for Mahindra after-sales domain that gives quick information to customers about their vehicles, and makes transactions like service bookings, feedback, locating a dealer, SOS request, warranty extensions and enrolling for roadside assistance as easy as chatting with a friend. Mahindra has interestingly called the chatbot a “tot” taking cognizance of the fact that artificial intelligence is poised to evolve and revolutionize customer service in the near future, and the With You Hamesha TotBot is all set to learn and evolve steadily.

    The DigiLocker feature will enable customers to access their vehicle and personal documents like the RC, driving license, PAN card, and Aadhar card on the move. These e-documents are valid and accepted by traffic departments across the country.

    Veejay Nakra, Chief of Sales & Marketing, Automotive sector, Mahindra & Mahindra Ltd. said:“Mahindra has always strived to be an early-adopter of next-generation technology, be it in products or services that we offer to our end consumers. ‘With You Hamesha’ is one such initiative that has truly revolutionized the customer ownership experience through its multi-faceted service offerings. We, at Mahindra, are committed to providing many more novel & exciting features in this space in times to come”.

    Since its launch in 2013, ‘With you Hamesha’ has ensured that customers get complete transparency, unmatched convenience and a personalized experience, seamlessly available across all digital mediums, including mobile and the web.

  • Licious launches their quirky new digital campaign #NoFreeKaMaal

    Licious launches their quirky new digital campaign #NoFreeKaMaal

    MUMBAI: Building on the brand’s mission of helping their customers eat world class fresh meats and seafood, Licious, is launching their new brand campaign called #NoFreeKaMaal. Keeping up with their category-first promise, Licious is the first and the only brand in this category to explore visual storytelling to talk about the prevailing customer pain points of quality, hygiene, freshness and convenience when it comes to purchasing meat and seafood, that the brand has successfully solved since inception.

    Targeted specifically at Mumbai and Pune markets, where the brand started operation about 3 months ago, the three-film series talks about the three ‘freebies’ that we often tend to pick up from local meat and fish markets- unwanted odour, vermin and the nuisance caused by strays. Featuring actor Namit Das, the films effectively blends humor with everyday life situations to make a strong point about these issues.

    Commenting on the strategic thought behind the campaign, Vanda Ferrao, Head-Marketing, Licious, says “If you have ever made a trip to an Indian meat and fish market, you would be familiar with the squalor and chaos that is has to offer. What’s interesting to note is that the customer takes back a bit of that squalor with him along with his purchase, sometimes unknowingly! Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies that often has the stray dog at the market following you all the way home! Getting your hands on some good quality meat should not be this difficult. Our #NoFreeKaMaal campaign is a quirky take on this everyday issue. The underlined message upholds the brand’s core functional benefit, which is our offering of an unmatched range of meat and meat products, delivered at your doorstep sans all the free ka maal!”

    The campaign draws inspiration from Licious’ in-depth customer research and is conceptualized in-house by the brand team. The first of this three-film advertisement series goes on air on 18th June 2019. All the films will be hosted at and promoted through the brand’s social media channels.

  • Livguard launches #LeAaoGhar campaign to cheer for India this Cricket World Cup season

    Livguard launches #LeAaoGhar campaign to cheer for India this Cricket World Cup season

    MUMBAI: Livguard, India’s fastest growing energy storage solution company dealing in automotive battery, inverter battery and solar panels has unveiled its latest campaign #LeAaoGhar to cheer team India. Since ICC Cricket World Cup is held every four years, every individual looks forward to the world’s most viewed sports event with enthusiasm and excitement of hoping to bring back the cup back home. Keeping this spirit amongst Indians high, the brand has taken an initiative of ensuring an interruption free viewing experience for the viewers to watch team India bring back the glory home through #LeAaoGhar campaign. 
     
    Through this short digital film, the brand focuses on the emotions of every Indian across varied walks of life, be it a school-going kid, an army officer or a corporate employee connected with their family (home) and reminiscing the moment spent with their loved ones. The film through different montages and visuals depict how students are eagerly waiting, employees leaving their office early and army men travelling back to the familiar comfort of their “Ghar”. All the instances showcase a common motive that is watching the World Cup together with their families back home. The campaign is novel in terms of concept, direction and storyboard and has been creatively planned with an objective that every Indian can have uninterrupted viewing of the World Cup and support team India in their objective to bring the cup back home after eight years.  

    As a part of World Cup campaign, Livguard is offering its consumers seamless viewing by giving a warranty extension by 8 months on purchasing inverters during this World Cup (31st May to 14th July, 2019). Also, the brand has taken initiative to tackle customer issues through call assistance on their toll free number (18001024138). With this offer, the customers can avail this service on any brand of inverter and inverter batteries during the World Cup season. If the customer’s problem cannot be resolved through the call assistance, a service executive from Livguard’s team will visit them wherever a service centre is located.

    Commenting on supporting the team India at the World Cup 2019, Mr. Gurpreet Singh Bhatia, CEO, Livguard Energy Technologies Pvt Ltd. said, “Since the cricket fever is so high during the World Cup, we are delighted that we could contribute our bit through these initiatives. The campaign is designed keeping in mind the unity and enthusiasm that the nation bleeds during the World Cup. With #LeAaoGhar, we are supporting the spirit and fervor of every Indian towards encouraging team India to bring the cup home with pride.”

  • Bingo! calls out to all Cricket fans with its iconic cheer“Come on India Dikhado!”

    Bingo! calls out to all Cricket fans with its iconic cheer“Come on India Dikhado!”

    MUMBAI: As the country is engaged in one of the biggest cricketing events of 2019, Bingo!,the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!”cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! topack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14thJune,2019.

    Link to the song: https://www.youtube.com/watch?v=4FelwZ3KJNQ

    The song is composed by ShameerTandon and sung by Shaan while rapper BabuHaabi has rendered a contemporary feel to the song. Adil Shaikh, popular Bollywood director has directed the video,which captures the multitude of emotions and sentiments of the Indians who revere the game as a religion. The video also featuresviral star “Dabbu uncle” along with popular TVF web-series actors, Lleo, Badri, Jassi, Shivankit and ChoteMiyanArun which lendsa “Bingo!” touch to the video.

    Commenting on the launch,Mr. Hemant Malik, Divisional Chief Executive, Foods Division,ITC Ltd. said,“At ITC, we look forward to be a part ofthe excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhadosong we aspired to create the nostalgia associated with the sport among every passionate cricket lover asthey cheer their team.  We are positive that with the launch of this song Bingo! will create abuzzand an uproarkeeping up with thesporting excitement.” 
     

  • Mars wrigley confectionery adds to its gum portfolio with all new juicy fruit

    Mars wrigley confectionery adds to its gum portfolio with all new juicy fruit

    MUMBAI: Mars Wrigley Confectionery today announced the launch of JUICY FRUIT® Chewing Gum.  The new brand launch is in line with the company’s aim to strengthen its portfolio in India and expand its presence in the Fruity Gums category in the country.

    The brand will be launched in India with the proposition of “Itna Juicy Kaise” and promises to deliver a burst of curiosity in an unimaginative world.

    JUICY FRUIT®, first introduced in 1893, is one of the oldest gum brands, loved by consumers across the world. It will now be available in India in a delicious STRAWBERRY flavor in a BUBBLEGUM format priced at INR 5.

    Talking about the launch, Mr. Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said, “The launch of JUICY FRUIT® is a significant step in our journey in India and reiterates our commitment to growing the market here. Mars Wrigley Confectionery has already made significant inroads in the fruity confections category in India, with the launch of Skittles® candy last year. With its proposition of ‘Itna Juicy Kaise’, JUICY FRUIT® promises to be a vibrant burst of fun and curiosity in the middle of a consumer’s mundane day. Consumers in India have shown us tremendous love for our products and we are confident that JUICY FRUIT® will be no different.”

    The ‘Itna Juicy Kaise’ proposition will be brought alive through a robust digital campaign and supported by on-ground promotions, which will resonate with the brand’s belief that EVERYONE SHOULD LET OUT THEIR PLAYFUL SIDE.

    The campaign promises to deliver on an imaginative variety of texture, flavor and fun experiences.  JUICY FRUIT®’s mission is to champion curiosity and overcome barriers to it. This manifests itself through a video which shows two colleagues enjoying a midday work break over JUICY FRUIT® chewing gum. The duo cannot help but wonder how this gum is so juicy & hence implores ‘ITNA JUICY KAISE?’, the third colleague elaborates what is apparently common knowledge that what makes Juicy Fruit so juicy is the ‘’Juicedratics Equation’’ which is a super top-secret formula stored inside a safe, which in turn is in a vault stored in a volcano.  You can click here watch the film. 

  • “Yoga Se Hi Hoga” says Nicktoons Motu Patlu, Shiva and Rudra on International Yoga Day

    “Yoga Se Hi Hoga” says Nicktoons Motu Patlu, Shiva and Rudra on International Yoga Day

    MUMBAI: India’s leading kids’ entertainment franchise Nickelodeon has always believed in entertaining and engaging kids while inspiring positive behavioural change through all their initiatives. Bringing to life this objective, every child’s favourite Nicktoons Motu Patlu, Shiva and Rudra from Nickelodeon have set out to spread the message of physical and mental wellbeing on International Yoga day with a fun and spirited campaign called “Yoga Se Hi Hoga”.   As part of this fun and exciting initiative Motu Patlu will be seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Ranchi, performing Yoga Aasans with the honourable Prime Minister Narendra Modi.

    While Motu Patlu are busy practicing “Happy -Asanas”, Nicktoons Shiva and Rudra were seen indulging in some Morning Yoga at Marine Drive in Mumbai’s biggest yoga event – Yoga by the Bay.

    While the event in Ranchi saw 1000s of people along with key dignitaries practice Yoga, the Mumbai saw many other renowned celebrities from fitness industry like – Mickey Mehta. Spread the message of a healthy lifestyle along with our super cool and inspiring Nicktoons– super kid Shiva and magictoon Rudra.

    Nicktoons have been actively year on year advocating a healthy mind and body amongst children through initiatives like Yoga. We are sure that this International Yoga Day Motu Patlu, Shiva and Rudra together will inspire kids to towards a more healthy, enriched and empowered life.