ITV

Category: Press Release

  • Sony YAY!’s Honey-Bunny movies ‘Crazy Crazy Chase & Haunted House’ hit PVR screens near you

    Sony YAY!’s Honey-Bunny movies ‘Crazy Crazy Chase & Haunted House’ hit PVR screens near you

    MUMBAI: The camaraderie, chemistry and comedy of errors, that take place between the quirky duo of Honey-Bunny from Sony YAY!, is loved and adored by kids across the country! That same jodi is now set to go larger than television and give fans an experience to remember as theyare now set to bring all the madness on the big screen. A fun-filled outing for the entire family awaits as Sony YAY! exclusively associates with the leading theatre chain PVR Cinemas for the theatrical release of ‘Honey-Bunny in a Crazy Crazy Chase and Haunted House’on 28th June 2019.

    The movies will be released at PVR theatres across Mumbai, Delhi, Chandigarh, Kolkata, Bengaluru, Hyderabad, Chennai, Indore, Pune, Ahmedabad, Vadodara and Surat. With Sony YAY! teaming up with PVR to double the fun, fans are in for a fabulous movie-viewing experience of their favorite YAY! toons.

    The young viewers will surely be at the edge of their seats in theatres as Sony YAY! once again endeavors to give fans a one of a kind experience. The movie starts with Honey-Bunny setting out on a vacation that takes a hilarious wrong turn! Our favorite duo are supposed to head to Kanyakumari, but a series of unfortunate events see them following a look-alike of their owner Ms. Katkar ending up in the sandy beaches of Goa. Just when they start to enjoy the beach vibe, the comedy of errors begins! What follows is a hilarious chase between two burglars and the toons which ends with the real Ms. Katkar coming to their rescue and putting the burglars behind bars.

    The fun doesn’t end there, as what follows is high on thrills and chills as the Jholmaal pair, try to get the better of a number of villains in a scary mansion. And that’s not all. If you thought all ghosts were scary, think again, as the movie features a friendly ghost named Mini. But unlike most other stories, this one is a light-hearted take on ghosts that is bound to leave kids laughing their wits out.

    To top it all, young fans are also in for Sony YAY!’s exclusive  goodies and treats as the hilarious duo, Honey-Bunny, will also join them to shake a leg and make memories. The idea is to transform the theatres in to a YAY-zone as kids have a YAY!-tastic weekend.

    So, book your tickets at PVR Cinemas now and get ready to joinHoney-Bunny’s adventures in a Crazy Crazy Chase and Haunted House!

  • With Over 2 Billion Views, ZEE TV’s #DanceKaJungistaan Challenge goes viral on Tik Tok

    With Over 2 Billion Views, ZEE TV’s #DanceKaJungistaan Challenge goes viral on Tik Tok

    MUMBAI: With a view to leverage the fan frenzy that surrounds the return of a dance franchise as iconic as Dance India Dance and to create an exciting touch-point for viewers to feel actively included in the mass anticipation and countdown towards the launch of its seventh season, the marketing machinery of Zee TV has innovated yet again by partnering with the short video platform Tik-Tok. With the latest season introducing an all-new format of weekly knock-outs much like a sports league where 16 dance champions representing the 4 zones of India will be pitted against each other in the #DanceKaJungistaan, the Tik Tok #DanceKaJungistan challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the 4 zonal teams – North Ke Nawabs, East Ke Tigers, West Ke Singhams and South Ke Thalaivas as a sign of their support to their favourite zones on the show. In its first two hours of announcement, the dance challenge was viewed by over 25 million users across the globe and a week down, it has crossed a staggering 2 Billion Views and continues to receive entries from various age groups as the challenge has gone viral on the Tik-Tok app.

    Prathyusha Agarwal, Chief Marketing Officer, ZEE commented, “The impact Dance India Dance, as a franchise, has had on the lives of countless aspiring dancers from every corner of the country stands testimony to its hallowed position as the singular game-changer for dance on Indian television. With the new season of Dance India Dance presenting audiences with a hyper-competitive format between the four zones of the country, we were keen to ride on a platform that lets fans take over the signature moves of each zone and make them their own and demonstrate their fandom for DID. With Tik Tok fast becoming the platform for mass creative expression and entertainment in India, it was the right avenue for democratizing the power of the DID stage and making it even more accessible. We are overwhelmed by the kind of response to our dance challenge and it only encourages us to further innovate and provide interactive experiences for our viewers.”

     Sachin Sharma, Director, Sales and Partnerships, TikTok India said, “TikTok provides an opportunity to brands to connect with its target audience in the most entertaining and engaging way. Through 15-second short videos, everyone engaging on TikTok is making every second count." He further added, "We have seen a lot of dancers and choreographers making interesting content and sharing it with the community at large. The enormous success of ZEE TV’s #DanceKaJungistaan Dance Challenge is another example of how TikTok inspires users to share their passion and creative expression through their videos. We look forward to finding more synergies with the team at Zee to promote their content on TikTok."

    The exciting season kicked off with the judges trio – superstar Kareena Kapoor Khan, the King of Hooksteps and the Boss of Dance – Bosco Martis and the ultimate swag star – the reigning rapper with killer moves – Raftaar dancing up a storm in the grand premiere episode and the journey of Jungistan has barely begun. Stay tuned to the show on Zee TV at 8 PM every Sat-Sun for all this action and more!

  • It’s a wrap for the latest season of American Idol on Zee Café

    It’s a wrap for the latest season of American Idol on Zee Café

    MUMBAI: Hearts beat loud, seconds felt like eons and the room was filled with a deafening silence that finally ended with a loud celebration. After much speculation and a neck-to-neck battle; one deserving and talented artist triumphed as the biggest singing sensation in the most anticipated season finale of American Idol on Zee Café. Laine Hardy, the 18-year-old country singer from New Orleans beat the 24-year old fan-favourite Alejandro Aranda, in becoming the newest singing phenomenon, winning the most prestigious title of American Idol.

    This season, Zee Café, through its endeavour to bring ‘All Eyes On New’, provided countless budding artists with a platform and a golden opportunity to showcase their talent in an exciting campaign called #IdolInTheMaking. The channel, in association with many talented and successful idols like Monica Dogra, Melvin Lewis, Thomson Andrews and Sejal Kumar, set to motion a 360-degree marketing approach across on-air and social media platforms.

    Every week, Zee Café opened the floor to fans across the country with a once-in-a-lifetime opportunity, encouraging them to send in their renditions of the song of the week disclosed on the episode. Having received over 150 entries, one lucky winner received the reward of a lifetime – a golden ticket straight to Hollywood. Featuring performers such as Monica Dogra, Melvin Lewis, Thomson Andrews and Sejal Kumar, the video series featured each of them take up the exciting challenge. The first video kick-started with renowned International artist Monica Dogra singing the song of the week with a twist. While Monica Dogra sang her beautiful rendition of ‘Leaving on a Jet Plane’ by John Denver, Zerxes Wadia, MC, made it difficult for the international sensation by adding moods like grief, happy, opera etc. as she sang. (Monica Dogra accepted the challenge! #IdolInTheMaking)

    Next in the series was the popular choreographer Melvin Louis who performed to Love Someone by Lukas Graham with a table full of props thrown his way. (Melvin Louis Danced To Our Tunes! #IdolInTheMaking). Continuing the excitement and encouraging fans further, the series witnessed the popular YouTuber Sejal Kumar and the multi-talented singer-dancer Thomson Andrews who each accepted the challenge and shared their soulful renditions of Diamond by Rihanna and Crazy Little Thing Called Love by Queen. (Sejal Kumar Shines Bright Like A Diamond! #IdolInTheMaking | Thomson Andrews is CRAZY! #IdolInTheMaking). In over a month, the series of videos attracted over 150 entries from fans across the country with 6.4 million video views and 37 million impressions across platforms.

    #IdolInTheMaking video series:

  • News18 India presents ‘Sabka Budget’ – Special programming on Union Budget 2019

    News18 India presents ‘Sabka Budget’ – Special programming on Union Budget 2019

    MUMBAI: After winning the fiercely contested Lok Sabha elections, the newly formed NDA Government is set to deliver its maiden budget on July 5, 2019. As the nation awaits the Union Budget 2019, News18 India will bring an all-encompassing reportage with ‘Sabka Budget’.

    Under the umbrella programming ‘Sabka Budget’, News18 India has put together an extensive line-up of shows to cover all aspects and issues pertaining to the upcoming Budget. With a special focus on expectations of the common man, the channel will showcase special episodes of its most popular programmes such as Bhaiyaji Kahin and Lapete Mein Netaji. While the former will bring forth hopes of the aam janta, the latter, based on a ‘hasya kavi sammelan’ format, will feature top politicians and poets on one platform to bring humour and sarcasm to the serious discourse around the budget. Bringing the viewers, eminent economists and the political leaders together on a common floor, the channel will also telecast a special audience-based show offering a unique opportunity to the participants to voice their opinions. Apart from this, there will be a special show with TV stars on their expectations from the upcoming budget.

    This special reportage on News18 India will be led by channel’s team of ace journalists – Kishore Ajwani, Amish Devgan, Neha Pant and Prateek Trivedi. The editorial team will be joined by renowned political and economic experts such as Ram Kripal Singh and Shesh Narain Singh amongst others.

    The programming on the Budget Day will commence at 8 AM comprising pre-budget discussions and live coverage of the FM speech. The budget speech will be followed by a series of debates and in-depth discussions analysing the impact and implications of the announcements on every sphere of life including economy, industries and individuals.

  • IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR

    IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR

    IWC Schaffhausen is pleased to announce its partnership with iconic athlete Tom Brady. With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.

    Christoph Grainger-Herr, CEO of IWC Schaffhausen, said: “Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”

    Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

    “I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

  • Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

    Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

    MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with capturing stories of “Yaari” through its engaging and captivating narratives focused on building deep friendships amongst masses in India.

    To add to the campaign, the brand has signed up, the nation’s No.1 Yaar and heartthrob -Vicky Kaushal as the face of the campaign. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor. From memories of tearing up his first engineering job offer to pursue acting to signing his first autograph at Cannes, the TVC beautifully recreates how his Yaars always stood by him and surprised him at moments he did not expect them to. A first for the brand, dabbling in savory foods, McDowell’s No.1 Platinum Gourmet snacks will include a range delicious Baked Ragi Chips, Flavored Almonds and more, making it the perfect partner for a celebration with Yaars.

    Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India said, "In today's world where we often resort to technology to acknowledge an important moment in our Yaar's life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell's No. 1 Platinum Gourmet Snacks."

    Quoting on the campaign, The Womb’s spokesperson said, “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”

    Agency Credits:

    The Womb

    Kawal Shoor – Founding Partner, The Womb
    Navin Talreja – Founding Partner, The Womb
    Suyash Khabya – Creative Partner, The Womb
    Dhaval Jadwani – Business Partner, The Womb
    Rohit Sharma – Planning Partner, The Womb
    Richa Shah – Business Partner, The Womb

    Production House: Nirvana Films
    Director – Prakash Varma
    Producer – Sneha Iype and Manjeet Bawa

  • Amazon Prime Video unveils the trailer for an All-New season of Amazon Original Series – Comicstaan

    Amazon Prime Video unveils the trailer for an All-New season of Amazon Original Series – Comicstaan

    MUMBAI: Following the big success of Season 1, Amazon Prime Video now brings an all-new season of Unscripted Amazon Original Series – Comicstaan as part of Prime Day 2019 celebrations. The 8-episode hunt for India’s next big comedy sensation returns with all new contestants, packed with new jokes and a double dose of laughter starting July 12, 2019. This season, popular comedians Zakir Khan, Neeti Palta, along with Season 1 host Sumukhi Suresh join the panel of veteran judges from the first season – Biswa Kaylan Rath, Kanan Gill, Kenny Sebastian and Kaneez Surka. The quick-witted host of Season 1, Abish Mathew, will be joined this time by another popular name in the stand-up comedy circuit, Urooj Ashfaq. Being a weekly release, Prime Members across 200 countries and territories can watch the first three episodes of Comicstaan Season 2 on July 12, followed by a new episode releasing every Friday.

    Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, said, “When we first launched the service in India, we identified comedy as one of the most important genres for our customers and we focused on providing a strong selection while also creating a disruptive unscripted format for them. We believe we delivered on this promise through Comicstaan Season 1 – which, in many ways, was a game-changer in the way unscripted comedy content is viewed in India. The show with its pioneering format received a phenomenal response from audiences and encouraged us to push the boundaries of creativity further. So here we are, with a brand new season of this exciting show with fantastic new talent, a new jury panel and newer, rib-tickling jokes.  Our customers are in for many treats this Prime Day with Comicstaan and much more!

    Dhruv Sheth, Managing Partner, OML, said, “Our long standing association with Amazon Prime Video continues to grow stronger through successful launches of great new and original content. We are truly proud of the institution we have created in Comicstaan that is not just a show that’s different, funny and engaging but, with the second, it has also become an institute where we are able to discover, hone and present new stand-up comedians to Indian audiences. We are very excited about the new season that is even bigger in scale and talent”.

    Facebook: Comicstaan@ Twitter: Comicstaan@ Instagram: Comicstaan@

    Get ready to laugh with an all-new season of Comicstaan – an eight-episode series where ten contestants from across the country are chosen to compete for the winning title and mentored by comedian judges who are experts in their respective genres of comedy.  Comicstaan is laugh-out-loud funny with funny jokes, quick-witted dialogues and hilarious memorable moments that are relevant in pop culture today. The first three episodes are available to stream on July 12, followed by new episodes weekly, only on Amazon Prime Video.  

    Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience. The service includes titles available in English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    To watch the upcoming Amazon Original Comicstaan Season 2 and to catch-up on the super successful Season 1 as well as the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.

  • Paytm CEO Vijay Shekhar Sharma receives the Horasis-KPMG Indian Business Leader of the Year award for Entrepreneurship

    Paytm CEO Vijay Shekhar Sharma receives the Horasis-KPMG Indian Business Leader of the Year award for Entrepreneurship

    MUMBAI: Vijay Shekhar Sharma, Founder-CEO of Paytm, India’s digital payments leader, has been felicitated with “Business Leader of the Year Award for Entrepreneurship” by Horasis- KPMG. The award ceremony was held in Segovia, Spain and was attended by global business leaders and corporates.

    From being a small-town boy from Aligarh who bought second-hand tech magazines to the founder of one of India’s most trusted technology brands, Vijay Shekhar Sharma has come a long way. His conviction could win Jack Ma (Alibaba Group), Masayoshi Son (Softbank) and Warren Buffett (Berkshire Hathway) to invest in his firm. 

    Paytm is India’s only super app which has all online and offline payment use-cases, it’s success has also become a Harvard case study, making India proud. His achievements include building India’s first profitable payments bank and fastest growing wealth management offering with Paytm Money. His success inspires a whole generation of entrepreneurs — those who may not necessarily have a pedigree background — but who believe that they can dream big even if they are from a village with patchy internet or mobile connectivity. Paytm’s business growth has attracted various global companies to replicate its model to expand its presence in India.

    Looking forward to a cashless India, Vijay’s dream is to bring half a billion Indians to the mainstream economy. His dream is to build India’s first $100 Bn firm, a company that would make the nation proud.
     

  • Globecast introduces virtual networking for high bandwidth IP-over-satellite connectivity for the enterprise market

    Globecast introduces virtual networking for high bandwidth IP-over-satellite connectivity for the enterprise market

    MUMBAI: Globecast, the global solutions provider for media, has announced Globecast Virtual Networking (GCVN), a new service offering that brings two-way, high bandwidth, IP-over-satellite connectivity to the enterprise market. It provides fast, reliable IP connectivity anywhere and anytime where terrestrial networks fail or are inconsistent.

    With GCVN, media event producers and content creators in the B2B space can easily deliver streaming, file transfers, Wi-Fi, 4K, 8K and 360-degree live content using native IP-based satellite transmission from remote locations via a premium quality, guaranteed high-bandwidth solution. It’s ideal for corporate productions, events with high attendance where cell service bandwidth is scarce, and many situations where Internet connectivity is uncertain. 

    In addition, GCVN is deployable for disaster recovery/disaster avoidance. It’s useful for when a potential customer needs to quickly deploy additional IP connectivity or augment a network with additional bandwidth to avoid any issues, without having to spend the time and money to change their full-time configuration. There is a growing need for temporary, premium quality, two-way IP networks for special projects. The global service is initially available in the US, via connectivity with Globecast’s Culver City Media Center.

    “We’ve developed Globecast Virtual Networking in direct response to the market demand for fast, reliable IP connectivity at any location. GCVN is perfect for corporate productions, music festivals and movie sets and events with high attendance where cell service bandwidth is scarce, or where Internet connectivity is uncertain,” explained Tim Jackson, Senior Vice President, Sales and Marketing the Americas at Globecast. “GCVN is a logical enhancement to our traditional distribution, contribution and media management services that utilize the satellite, fiber, cloud and infrastructure capabilities Globecast has provided for decades. The service comes with the same customer service and quality focus that we provide with all our offerings.”

    GCVN was born out of Globecast’s relationship with Santa Barbara-based CBTV, which provides news/event remote connectivity via satellite, specializing in Internet protocol networked transmissions. The two companies began working together in 2018 when CBTV started supplying RF/modem modulation, IP switching, and routing equipment to connect customers using the platform to Globecast’s Culver City Media Center.

    Jackson said, “From there, we took that offering and extended it, creating GCVN, a fully integrated service offering. It’s another example of how we are uniquely positioned to offer secure and reliable data delivery in what is a rapidly evolving market.”

  • Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Mumbai: Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group chat to interact & engage with viewers.

    This digital campaign gives fans an opportunity to create group chats with family & friends and also add Suresh Raina to these groups to chat and interact with them during each and every match. In these group chats Suresh will chat, send messages and questions to cricket fans and give them a chance to win prizes from Havells for their avid participation.

    Speaking about the launch of the campaign, Mr. Amit Tiwari, Vice President Marketing for Havells India Ltd. said, “We are extremely happy to have Suresh Raina be a part of this special campaign. With ‘The Great Indian Cricket Family’ campaign, our aim was to give cricket fans across the country, a chance to interact and engage through which they can come together for meaningful engagement with their family and friends to celebrate the spirit of cricket as well as show their support and cheer for Team India.”

    With regard to his participation in this campaign, Indian cricketer Suresh Raina had the following to say, “I’m really excited to be a part of this campaign. The Havells 'Great Indian Cricket Family’ campaign is a great way for fans to share their passion for cricket. The group experience is the best way to for families from all over the country to band together and cheer loud for Team India.”

    Currently ongoing, the campaign will end on the 14th of July 2019. To participate, cricket fans can log on to the Great Indian Cricket Family website (www.thegreatindiancricketfamily.com/) and find out how they can join in on all the action.