Category: Press Release

Netflix announces the launch date for Bard of Blood

MUMBAI: The first original that Netflix announced in India, now has a launch date! Bard of Blood is all set to launch on the 27th September, 2019 on the service. All episodes of the series will be launched at the same time exclusively on Netflix to 149 million users across 190 countries.

The series features a commercially successful and critically acclaimed and cast comprising Emraan Hashmi, Vineet Kumar Singh, Shobhita Dhulipala, Kirti Kulhari and Rajit Kapoor amongst others. Directed by Ribhu Dasgupta and produced by Shah Rukh Khan’s Red Chillies Entertainment, the series is based on the best selling and loved book of the same name written by Bilal Siddiqui.

The story is about four Indian intelligence officers belonging to the Indian Intelligence Wing (IIW) who are compromised, before they can relay an important piece of information to India. They get captured and are about to be decapitated. The stakes are high.

Back in India, the intelligence veteran Sadiq Sheikh, the handler of the captured agents, realizes he must spearhead a clandestine mission to rescue his men. He reaches out to a former spy and now professor of Shakespeare, Kabir Anand – a man who knows the terrain and politics of Balochistan inside out. Kabir must connect the dots from the cryptic information that he has at his disposal. The only way for Kabir to get the answers is to embark upon a dangerous journey and complete unfinished business.

July 8, 2019
Vodafone urges customers to #LiveMore with India’s Data Strong Network

MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G – India’s Data Strong Network™. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly & young at heart couple, Asha and Bala.

The campaign shows the affable elderly couple inaugurating a new restaurant, Asha’s Kitchen and captures the ease with which they use mobile technology and data to fulfil their dreams. It talks about the possibilities that Vodafone SuperNet 4G offers to the customers.

Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”

The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. The 360-degree high decibel campaign will be extensively seen across diverse mediums like TV, Print, Digital and OOH during the next few months.

Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C.P. Shanta and V.P. Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India. One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.

Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising Pvt. Ltd, said, “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”

July 8, 2019
Amazon Prime Video brings to customers the digital premiere of kids’ favourite Chhota Bheem Kung Fu Dhamaka as part of Prime Day Celebrations

MUMBAI: Continuing this year’s Prime Day celebrations, Amazon Prime Video announced the digital premiere of the latest title from India’s most loved animated franchise – Chhota Bheem Kung Fu Dhamaka, shortly after its theatrical release. The latest release from Chhota Bheem’s franchise includes a special track sung by none other than Punjabi pop sensation and legend Daler Mehendi. The digital premiere of Chhota Bheem Kung Fu Dhamaka forms a part of Amazon Prime Video’s Prime Day 2019 offering, with 14 new, exciting titles across English and 8 Indian languages are launching on the service. Prime members across 200 countries and territories can stream Chhota Bheem and his action packed adventure in China starting 9th July.

Commenting on the film, Singer, Daler Mehendi, said “Chhota Bheem is a favorite amongst children these days. My daughter’s love for the character encouraged me to be a part of Chhota Bheem Kung Fu Dhamaka, thereby making this collaboration extremely special. She has also played an integral part in the music video and features in it as well. I am thrilled to know that Chhota Bheem Kung Fu Dhamaka will make its digital premiere on Amazon Prime Video, it’s a must watch for children and parents alike!”

Chhota Bheem and his friends decide to participate in the annual martial arts competition held at China, where the country's princess gets kidnapped by an evil demon Zuhu. Bheem decides to go after him and end Zuhu's reign of terror.

Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Gujarati, Telugu, Kannada, Punjabi, Malayalam and Bengali.

To watch Chhota Bheem Kung Fu Dhamaka and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favourite toons and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.

July 8, 2019

Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!

Bangalore: Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. This VR experience is available for hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from July 6 to July 16. Customers who experience VR will get exclusive cashback offers for shopping on Prime Day.

Prime Day is Amazon’s flagship event exclusively for Prime members that offers new product launches, best deals, blockbuster video titles, celebrity curated music playlists, and more. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members.

With VR, Amazon will enable customers to experience the new products being launched and not just rely only on images to make a purchase decision. Through VR, customers will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of Prime Day, walk through its streets and play engaging games.

Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi and get surprise messages from their favourite movie stars!

Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”

VR Experience Zones are open to all visitors, free of charge. At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging #AmazonPrimeDay & #DiscoverTheJoyOfMore and can win exciting prizes.

Amazon Prime Day Experience Zones will be operational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in:

City	Mall
City	Mall
Delhi NCR	Select City Walk Ambience Mall
Bengaluru	Phoenix Market City
Chennai	Express Avenue
Pune	Amanora Mall
Hyderabad	GVK One
Kolkata	Mani Square

Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/prime to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more.

July 8, 2019

Zee Bollywood celebrating 30 years of 101% Shuddh Action, Comedy and Romance se bhara Tridev on 7thJuly 2019 at 9pm

MUMBAI: 101% ShuddhTashan se bhari multi-starrer blockbuster movie Tridev is coming to thrill you on Zee Bollywood, the 101% Shuddh Bollywood movie channel, on Sunday 7thJuly, 2019 at 9pm. The triple action pack starring Naseeruddin Shah, Sunny Deol and Jackie Shroff in the lead, along with AmrishPuri the shuddh villain of all times and Madhuri Dixit. The movie narrates the tale of three men taking on the corrupt law system in their own individual capacities and putting an end to those involved in corruption. The thrill begins when the trio cross paths with each other and realize that they share a common enemy. The power of Tridev then unfolds, making the three protagonists unstoppable!

Marking it’s 30th year in Bollywood, Tridev is one of the most entertaining movies which saw Naseeruddin Shah, Sunny Deol& Jackie Shroff come together for the first time on the big screen. Interestingly it is also Madhuri Dixit and Sunny Deol’s only movie where the two are seen romantically paired.

The movie received critical accolades not only for its dialogues but also for its music. From ‘OyeOye’, to ‘GaliGali Mein’, to ‘TirchiTopi Wale’ and ‘Bhujang Ne KiyaHai’, the movie’s music had it all! ‘OyeOye’ became a chartbuster, while new age musicians recently recreated GaliGali Mein, which is topping the current charts and how! Each song in the movie had a jalwa factor with its catchy and upbeat tunes.

July 5, 2019
Amazon Prime Video premieres Bengali horror film Bhoot Chaturdashi as a Prime Day offering

MUMBAI: Amazon Prime Video continues its Prime Day 2019 celebrations with the digital premiere of Bhoot Chaturdashi, one of the biggest Bengali blockbuster films this year. The psychological thriller, starring Aryann Bhowmik, Ena Saha, Soumendra Bhattacharya and Deepshita Mitra releases across 200 countries and territories on July 8, shortly after its theatrical release. The digital premiere of this action-packed super starrer will be part of Amazon Prime Video’s Prime Day 2019 offering, with 14 new, exciting titles across English and 8 Indian languages, launching on the service as a run up to Prime Day 2019.

Commenting on the film, debutant director Shabbir Mallick said, “Psychological thrillers are my personal favourite and I wanted to explore the genre with elements of mythology and spirits. Surprisingly, there haven’t been many horror-thrillers in the Bengali film industry in recent times, and we wanted to make an all-out Bengali horror-thriller. Bhoot Chaturdashi is India’s very own version of Halloween, and creating a story around it was exciting. I’m so glad that it is going to be available as a Prime Day offering for everyone to watch and enjoy.”

Bhoot Chaturdashi goes on to explore a horrifying turn of events as four friends – Rono (Aryann Bhowmik), Shreya (Ena Saha), Pritha (Deepshita Mitra) and Debu (Soumendra Bhattacharya) head out on a road trip to shoot a documentary at an abandoned house. What follows are a tumultuous series of mysterious happenings leaving the four of them in their biggest nightmare!

Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Gujarati, Telugu, Kannada, Punjabi, Malayalam and Bengali.

To watch Bhoot Chaturdashi and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favourite toons and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.

July 5, 2019
Lay’s Creates Wavez On TikTok

MUMBAI: You dance when you are happy. You dance alone. You dance when you want to have more fun or simply when you are not yet done! It’s the easiest of all, and the trendiest amongst all – a simple wave can go much beyond. So, can you Wavez?

Lay’s, one of India’s favourite potato chip brands, has introduced a new and unique ‘Wavez4India’ challenge on TikTok. The challenge was brought to life by India’s most spirited and cheerful cricketer, Yuvraj Singh, who showed his electric moves inspiring millions of TikTok followers to join in the challenge. After a long time, Yuvraj Singh is seen shaking a leg, in this own style, on social media urging his fans to join in the fun while creating a ‘Wavez4India’ step. Besides Yuvraj, India’s dancing sensation Shakti Mohan also accepted the challenge and participated by creating her own version of the Wavez4India step.

The challenge celebrates Lay’s Wavez, the latest offering from PepsiCo. Leveraging the popularity of TikTok – the short form video content platform – amongst the youth, the brand is encouraging consumers to join in the journey of fun and deliciousness with the sensational Wavez dance.

Talking about the challenge, Shakti Mohan, the popular Indian dancer said, “It is really amazing to see our favourite cricketer, Yuvraj Singh performing the Lay’s Wavez4India Challenge on TikTok. Dance is the best kind of break one can take from one’s daily routine and the Lay’s Wavez4India Challenge is sure to add a zing to your day. I saw the step and couldn’t help trying it myself and I am confident, it will inspire millions of TikTok participants to give it a try and come up with similar dance moves.”

Dilen Gandhi, Sr Director – Marketing, Foods Category, PepsiCo India, said, “Lay’s has always captured the pulse of the youth and resonated with the trends of the season. Lay’s Wavez is our latest offering which intends to create playful moments with friends with its unique shape and appetizing flavor.

He added, “The idea behind associating with TikTok for ‘Wavez4India’ challenge is to give the Indian youth an opportunity to participate in innovative experiences and simultaneously have fun while they enjoy their favourite snack. It’s wonderful to have celebrities like Yuvraj Singh and Shakti Mohan participate in this challenge and we are confident that their followers will have as much fun executing the challenge, as we had conceptualizing it.”

As a part of the larger campaign for Lay’s Wavez, the brand also released a TVC that portrays a young college boy indulging in Lay’s Wavez Tangy Chilli Twist. The big idea is to break away from the routine and get into a fun ‘Wavez’ dance. Challenging his friends with “Can you Wavez like this?”, the film brings alive fun and happiness associated with Lay’s.

A playful delight in every bite, Lay’s Wavez is available in Tangy Chilli Twist flavor at INR 5 and INR 10 across all traditional and retail outlets in the country.

July 5, 2019
United colors of benetton celebrates Fashion, colors & music with youtube sensation bhuvan bam

MUMBAI: Indian comedian, singer, songwriter and YouTube sensation Bhuvan Bam celebrates fashion, music, colors and all things fun with United Colors of Benetton at Select Citywalk in Delhi. The evening marked the reveal of popular music magazine – Rolling Stone India’s July 2019 issue, featuring Bhuvan on the cover in a complete Benetton look from the brand’s eclectic Spring Summer 2019 collection. The magazine issue was unveiled by the cover boy Bhuvan himself along with Sundeep Chugh – CEO & MD of Benetton India

July 5, 2019
Ajay Devgn’s NY Cinemas Launches India’s First Thematic Multiplex in Ratlam

July, 04 2019, Ratlam – NY Cinemas, a venture by Ajay Devgn, launched its first thematic multiplex in one of the rising cities in the Indian heartland, Ratlam. The brand new 2-screen multiplex hosts Ratlam’s biggest screen with a capacity of 460 seats, 3D-equipped 2K projection and 7.1 surround sound, bringing the latest in multiplex technology to the city. Its biggest attraction is the railways-inspired interior which transports you through the different ages of the train and how it has evolved in both India and cinema.

NY Cinemas is also introducing the concept of Photo Time Machine in its cinemas where movie-goers can teleport themselves to different eras, even dimensions, and take back memories with them that will last forever. Apart from the Photo Time Machine, NY Cinemas Ratlam will also house the NY Store, where you can purchase exclusive memorabilia and merchandise autographed by Ajay Devgn himself. The NY Cafe, on the other hand, will provide cine-lovers with a plethora of food and beverage options, combining perennial cinema favourites with local cuisine.

NY Cinemas is a multiplex chain launched by Ajay Devgn, with a brand philosophy of “For the Love of Cinema”, aimed at providing an international cinema experience across India with an ethos that pays homage to Indian cinema.

Speaking on the same, Ajay Devgn said, “We are dedicating this Ratlam multiplex as an ode to the iconic railway network of the country through the years of Indian cinema. We are glad to introduce this thematic movie watching experience with an exclusive concept powered by advanced technological solutions to our audience.”

NY Cinemas CEO, Rajeev Sharma further commented, “Indian movies are all about their varied themes and taking this further we are introducing cinemas which provide an overall experience. We are proud to present this thematic multiplex catering to all the needs of the audience. With our constant endeavor for innovation, we look forward to welcome movie lovers in Ratlam and are confident that our audience will love the complete experience.”

The idea behind NY Cinemas is to create a unique, concept-driven multiplex theatre design that will be unlike any other cinema experience in India. NY Cinemas currently has screens operational in Bhuj, Hapur, Ghazipur, Raebareli and Surendranagar.

July 5, 2019
New India’s Budget with fresh ideas, methods and solutions analyzed and simplified by Moneycontrol

MUMBAI: The upcoming 90th Union Budget carries the expectations of more than a million people. Presented by the country's first female finance minister, Nirmala Sitharaman, on July 5, the budget seeks to lay down the PM's focus on the vision of a New India. The budget with a focus to resolve pressing issues aims to propel the nation towards progress and formulate new solutions for existing policies and reforms. Recognized as the go-to-destination for one and all on Budget Day, moneycontrol endeavors to provide its users an expert-led and data-driven analysis of the budget for its audience. Following the phenomenal viewership of its reportage on the earlier editions of the Budget, this year, moneycontrol with #TheNewIndiaBudget will present its discerning readers with real-time, in-depth analysis of the budget.

Regarded as the foundation for the growth of New India, the first budget post the largest democratic election is expected to be an innovative/ disruptive echo of the interim budget with specific attention towards social welfare. Moneycontrol, as the market leader in the finance and business news sector will bring together industry veterans and thought leaders to present insightful and in-depth analytical inputs. Charting out the country's economic future for the next year, moneycontrol, will offer its audience an unrivalled round-the-clock coverage to cover the impact and effect both in the short term and the long term.

In addition to finance sector, moneycontrol will also highlight the reforms and policies that the government has in store regarding jobs, taxes, farmers and households and will feature critical issues that require immediate attention and amendments. Battling the war of eyeballs, moneycontrol will cement its foundation as the foremost leader by laying impetus towards financial literacy and raising audiences’ awareness of the larger ramifications thereby allowing the investor to make better informed decision.

Commenting on this Mr. Gautam Shelar, Business Head, moneycontrol said, “The upcoming budget is set to be of immense importance due to the task at hand for the government to resolve the issues that the country faces, in addition to aligning to the PM's vision of a New India. Through #TheNewIndiaBudget, we, at moneycontrol, want to let our audiences know in the best ways possible about the innovation and novelty that the government aims to bring in the form of new ideas, methods and solutions that will take them one step closer towards a New India. With audiences seeking information on such an important day, it is necessary that we decode policies and reforms in a manner that they find easy to grasp and understand in a convenient format. With the customer at the very core of what moneycontrol stands for, we once again endeavor to make a mark as experts in the field of finance and business on one of the biggest days for the country's economic future."

July 4, 2019