ITV

Category: Press Release

  • Locomotive Global acquires rights to develop local version of “RAY DONOVAN” for the Indian market

    Locomotive Global acquires rights to develop local version of “RAY DONOVAN” for the Indian market

    MUMBAI: Locomotive Global Inc., an international production company focused on developing, producing, and distributing Indian-themed content for India and the world, has acquired the first scripted remake rights to the critically acclaimed SHOWTIME®drama series RAY DONOVAN from CBS Studios International.  Locomotive will develop a new version of the series to be set in India and featuring an Indian cast. 

    “India is one of the biggest entertainment markets in the world. There is a voracious appetite for high-quality drama series throughout the region,” said Sunder Aaron, co-founder and Principal of Locomotive Global, Inc. “We think RAY DONOVAN, with its complex and gritty storylines and strong anti-hero central character, is in sync with the themes and genres that are resonating with Indian viewers right now. Our adaptation will bring Ray into the Indian milieu with the protagonist now a “fixer” in Bollywood. We look forward to developing this first-rate series for a whole new fanbase.”

    Roxanne Pompa, Vice President, International Formats for CBS Studios International said: “India has become an increasingly important market for scripted drama and we are seeing more and more high-quality content coming from the region,” said CBS. “Locomotive’s idea to adapt the story and iconic central character of RAY DONOVAN in India market is both exciting and timely and we look forward to seeing how Indian viewers will respond.”

    As a "fixer" for Hollywood's elite, Ray Donovan is the go-to guy for celebrities, athletes, and business moguls to make their problems disappear. Though often a messy job, it’s much more lucrative than Ray’s previous work as a ruthless South Boston thug and it’s given him status to run with the truly wealthy and powerful. But no amount of money can completely mask Ray's past, including a troubled family and a father who threatens to destroy everything Ray has been trying to accomplish for himself.

    Starring Liev Schrieber, RAY DONOVAN premiered on Showtime in 2013 and is currently in production on the series’ seventh season.  RAY DONOVAN won the Critics Choice Television Award for “Most Exciting New Series” in 2013 and Liev Schreiber has multiple Emmy and Golden Globe nominations for his performance in the title role.

    Locomotive Global will develop, produce, and film the remake in India, and is currently identifying broadcast and digital distribution partners.

  • News Nation Budget Conclave: grids of reforms for new India’s $5-trillion economy

    News Nation Budget Conclave: grids of reforms for new India’s $5-trillion economy

    MUMBAI: News Nation hosted a mega event decoding how the Modi Sarkar will achieve the Herculean task of $5-trillion economic growth.

    Spread over four sessions, eminent speakers such as Union Minister Nitin Gadkari, Niti Aayog Vice-Chairman Rajiv Kumar and veteran journalist Gautam Chikarmane dissected the finer points of the most important event in India’s fiscal calendar.

    Day after Union Finance Minister Nirmala Sitharaman presented her maiden Union Budget for the second term of the Narendra Modi government, News Nation on Saturday hosted a mega event decoding how the Modi Sarkar will achieve the Herculean task of $5-trillion economic growth. Spread over four sessions, eminent speakers such as Union Minister Nitin Gadkari, Niti Aayog Vice-Chairman Rajiv Kumar and veteran journalist Gautam Chikarmane dissected the finer points of the most important event in India’s fiscal calendar.

    In the first session, talking to News Nation’s Deepak Chaurasia, Union Minister Nitin Gadkari said that, “There will be ‘magical’ growth in India in next five years.” Highlighting the national water and road grid framework, Gadkari said that, "The allocation for the Ministry of Road Transport and Highways has been increased to Rs 83,016 crore in the budget as against Rs 71,000 crore in 2018-19 which was revised to Rs 78,625.50 crore".

    On promoting electric vehicles, Gadkari said the main objective of phase-II of FAME scheme approved by the Cabinet is to have cost effective vehicle system and curb pollution. “We need to develop a cost effective, pollution free and indigenous transport system,” he said. GST for electric vehicles has been reduced to 5 per cent whether they are three wheelers, four wheelers or two wheelers. This can help us making leader in electric vehicle manufacturing unit.

    In second session, MoSfinance Anurag Thakur said that the focus of Modi government is to renew the fight against corruption. He also lauded the Centre’s special initiatives that have lessened the corruption in corporate sector. "Jo brasht hai, usse kasht hoga, " Thakur said. "Government proposed a 100 percent foreign direct investment (FDI) in the insurance intermediaries in the Union Budget 2019. Less than 3.5 crore people used to pay tax earlier. It is only because PM Modi's efforts that the taxpayers have doubled," Thakur added.

    The third session of experts discussed about the new ways how India can achieve holistic growth.  The experts included MK Venu, Sachin Chaturvedi and NC Saxena. 

    Chaturvedi said that infrastructure is expanding in the country, this shows governments commitment towards development. BJP's spokesperson Zafar Islam said that the government delivered in the last five years, we will continue the development work. Attacking the Modi government, Saxena said that, “Rate of growth of bottom 50 per cent need to be looked into. There’s a need to increase number of doctors and nurses in rural areas. Agrarian distress needs our immediate attention. Total number of jobs have gone down. Section of society jobless. Women empowerment overlooked this budget,” Saxena added.

    In last session, Niti Aayog’s Rajiv Kumar gave an optimistic tune to the exercise, saying there are many sectors in which we can easily achieve double digit growth. The economist said the government's focus is on 8.4 per cent growth and to maintain it further just like China maintained it for nearly 30 years between 1978 and 2005. During the time, China maintained a stable economic growth of 9.6.     
     

  • MMA India brings industry experts with an aim to shape the Future of Marketing

    MMA India brings industry experts with an aim to shape the Future of Marketing

    MUMBAI: The Mobile Marketing Association (MMA) India has announced its Creative, Measurement and Brand Safety taskforces to drive POV and insights on issues like effective short format advertising content, brand misrepresentation, cross media effectiveness, and adfraud.

    The work done by MMA India taskforces will help to drive and scale the Indian mobile marketing industry, generate awareness regarding issues plaguing the industry and help create pathways to shape the future of marketing. MMA India’s board members, who are industry experts, will drive the charter for creative, measurement and brand safety. The same will be released in the form of whitepapers, roadshows and case studies to enable the industry to dip into the expertise.

    Moneka Khurana, Country Head, MMA India said, “The idea behind the formation of these committees is to bring forward a conclusive point of view, extracted from inputs received from experts across the board at MMA India, on key areas that impact the mobile marketing industry’s growth. The methodology of each taskforce is different, based on the need of each team and will vary from providing a point of view on available research and endorsing it to conducting surveys to understand the industry’s current approach.”

    Each taskforce has their own action plan for their respective objectives and their methodologies.

    The Creative Taskforce aims to establish marketing creative considerations and guidelines for short format advertising content primarily video in social feeds, video platforms and OTT. Creative taskforce members: Priya Nair (Executive Director – Home Care Hindustan Unilever Limited, Shamsuddin, (Group MD – Isobar South Asia Isobar India), Anusha Shetty (CEO and Co-founder – Autumn Worldwide), Vikas Agnihotri (Country Director – Google India), Sandeep Bhushan (Director – Facebook South Asia), Hemant Mehta (Managing Director – Kantar IMRB), Punitha Arumugam (Digital Evangelist – Hotstar Transformation and Ads) and Avinash Pandey (CEO – ANN-ABP News Network).
    The Measurement Taskforce will target at establishing a point of view on cross-media reach and cross media effectiveness of mobile advertising versus other media platforms.  Measurement  taskforce members: Prasun Basu (President – South Asia, Nielsen), Nandini Dias (Chief Executive Officer – Lodestar UM), Sunil Kartaria (Chief Executive Officer – India and SAARC, Godrej Consumer Products Limited), Sandeep Bhushan (Director  South Asia, Facebook), Vikas Agnihotri(Country Director – Google India), Partho Dasgupta (Chief Executive Officer – BARC India) Deep Thomas (President – ABG) and Prasanth Kumar (CEO – GroupM  South Asia).
    The Brand Safety Taskforce’s objective is to provide guidance to brands and performance marketers through the establishment of standards, best practices and guidelines. Brand Safety taskforce members: Prasanth Kumar (CEO – GroupM South Asia), Partho Dasgupta (Chief Executive Officer – BARC India), Julie Bramham (Chief Marketing Officer – Diageo USL), Punitha Arumugam (Digital Evangelist –Transformation and Ads – Hotstar), Vikas Agnihotri (Country Director – Google India) and enablers like IAS & MFilterIt.

  • Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event!

    Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event!

    Peppa Pig and George have created unforgettable memories for children during their visit to India this summer for their cricket campaign #PeppaPlaysCricket. From teamwork, trust building to sportsmanship – kids experienced everything cricket with their favourites for two whole months! And with their visit coming to an end, Peppa and George culminated the campaign with a grand event in Mumbai today.

    With immense love and warmth, Peppa and George welcomed Save the Children and Ayushman, Lusi, Soni and Waris from Team India North, the gender equal team who represented India at the Street Cricket World Cup 2019 in Lords. The event was also graced by one of the pioneers of women’s cricket in India – Mithali Raj, Captain of Indian Women’s Cricket Team who spoke about the sport, everything that goes behind becoming a sportsperson and her support for Save the Children and Team India North.

    Today I spent an amazing day with Peppa, George and the true champions from Team India North – engaging and educating the children present on Cricket and everything it takes to become a sportsperson. It was heartening to see so many families and children come together for their love of Peppa, George, and the spirit of the sport! I thank Save the Children for inviting me to be a part of such a great event and thank Peppa and George for coming all the way to India to celebrate cricket and also, spread awareness on India's street connected children, I am sure this will help children get the right start early in their lives”, said Mithali Raj, Captain India Cricket Team and Goodwill Ambassador Team India North, Save the Children

    The event additionally had a great surprise in store – Mithali Raj, Team India North, Peppa Pig and George unveiled a special cricket-themed video starring Soha Ali Khan, daughter of former Captain of the Indian Cricket Team Mansoor Ali Khan Pataudi and famous Indian Film actor, who, along with Team India North is seen offering kids some fun tips and advice on sportsmanship and teamwork. Created by Nick Jr., the video is now live on the channel as well as Voot Kids.

    While kids and their families were in awe of Captain Mithali, and were seen taking inspiration from Team India North, they also indulged in some fun Peppa Pig themed activities including a storytelling session on the book Peppa Plays Cricket, followed by a special meet and greet with Peppa and George.

    The day was full of fun activities, quizzes, games, great time for kids and their families – giving them yet another reason to love and remember their dearest Peppa and George!”

  • Taco Bell gets India rooting for free tacos

    Taco Bell gets India rooting for free tacos

    MUMBAI: As over one billion people around the country are waiting with bated breath for the country’s next big match, Taco Bell, the world's leading Mexican-inspired quick service restaurant brand is rooting for India to win this cricketing season through a unique ‘Win the Cup, Win the Taco’ campaign.

    The brand has introduced a new digital film as part of the campaign. The film offers a fun take on the popular ‘Jeetega Bhai Jeetega’ slogan that reverberates in stadiums during cricket matches. It shows a group of fans at a Taco Bell restaurant, who when asked what their favorite slogan for India is, burst into shouts of ‘Jeetega Bhai Jeetega…Poora India…Free Taco Jeetega! Jab India Cup Uthaega, Main Free Taco Khaayega’.

    In its maiden run in the country, ‘Win the Cup, Win the Taco’ will reward Taco Bell fans in India by giving them a free taco if the country wins the final game of the tournament. You can watch the digital film here.

    Speaking about the film, Ankush Tuli, Managing Director, Taco Bell Asia Pacific said, “Across the globe, consumers will find Taco Bell at the forefront of cultural moments most relevant to our fans. The new digital film for the ‘Win the Cup, Win the Taco’ campaign gives us an opportunity to engage with consumers through the sport and slogans they know and love. This cricket season, we’re rooting for free tacos for all of India and cannot wait for the team’s next big match.”

    Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “What a wonderful tournament it has been! Our team has performed brilliantly and has already made us proud. We at Taco Bell India wish them well for the next few matches and hope they win the championship, so that we can celebrate their win with free tacos for all of India.”

    The new campaign draws inspiration from the brand’s U.S. based baseball campaign, ‘Steal a Base, Steal a Taco,’ which promises all of America a free taco when a baseball player successfully ‘steals’ a base during a game.

    As the team lifts the trophy, all Taco Bell restaurants across the country will give consumers one free taco per person, irrespective of any purchase.

    Fans are encouraged to follow along on Taco Bell India’s social media channels to find out more details about the campaign, such as redemption date and time. If India wins it all, consumers can walk into any Taco Bell restaurant across 11 cities in India to receive their free taco. The offer will be subject to terms & conditions and the discretion of the brand.

  • Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    MUMBAI: Peppa Pig and George have created unforgettable memories for children during their visit to India this summer for their cricket campaign #PeppaPlaysCricket. From teamwork, trust building to sportsmanship – kids experienced everything cricket with their favourites for two whole months! And with their visit coming to an end, Peppa and George culminated the campaign with a grand event in Mumbai today.

    With immense love and warmth, Peppa and George welcomed Save the Children and Ayushman, Lusi, Soni and Waris from Team India North, the gender equal team who represented India at the Street Cricket World Cup 2019 in Lords. The event was also graced by one of the pioneers of women’s cricket in India – Mithali Raj, Captain of Indian Women’s Cricket Team who spoke about the sport, everything that goes behind becoming a sportsperson and her support for Save the Children and Team India North.

    Today I spent an amazing day with Peppa, George and the true champions from Team India North – engaging and educating the children present on Cricket and everything it takes to become a sportsperson. It was heartening to see so many families and children come together for their love of Peppa, George, and the spirit of the sport! I thank Save the Children for inviting me to be a part of such a great event and thank Peppa and George for coming all the way to India to celebrate cricket and also, spread awareness on India's street connected children, I am sure this will help children get the right start early in their lives”, said Mithali Raj, Captain India Cricket Team and Goodwill Ambassador Team India North, Save the Children

    The event additionally had a great surprise in store – Mithali Raj, Team India North, Peppa Pig and George unveiled a special cricket-themed video starring Soha Ali Khan, daughter of former Captain of the Indian Cricket Team Mansoor Ali Khan Pataudi and famous Indian Film actor, who, along with Team India North is seen offering kids some fun tips and advice on sportsmanship and teamwork. Created by Nick Jr., the video is now live on the channel as well as Voot Kids.

    While kids and their families were in awe of Captain Mithali, and were seen taking inspiration from Team India North, they also indulged in some fun Peppa Pig themed activities including a storytelling session on the book Peppa Plays Cricket, followed by a special meet and greet with Peppa and George.

    The day was full of fun activities, quizzes, games, great time for kids and their families – giving them yet another reason to love and remember their dearest Peppa and George!”

  • One Take Media Co. creates huge library for regional content

    One Take Media Co. creates huge library for regional content

    MUMBAI: There is a saying, if you talk to a man in a language he understands, that goes into his head. But if you talk to a man in his own language, that goes directly to his heart.”

    One Take Media Co. (OTMC) truly believes in this ideology. Theyare thriving to bring entertainment under every roof. And entertainment is a way to people’s heart. 

    One Take Media Co. has more than 10,000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Kids content, Cooking Content, Korean series and many more. 

    One Take Media Co. (OTMC) is happy to announce its presence of content in more than 10 languages. The wide range of content is available in more than 10 languages. These includes Indian and Foreign languages at the same time.  English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Bhojpuri, Korean, Spanish and more. 

    OTMC understands that Bhojpuri language content has a huge fan following in India and abroad and thus it is distributing Movies and Songs in Bhojpuri language in large numbers.  

    Varied languages doesn’t only include getting the content dubbed but rather One Take Media Co. has opened its arms to variety of content. Korean Series, K POP, Bulgarian series and many more stands as an example for the same. 

    Mr. Anil Khera, Founder and CEO of One Take Media Co. , a pioneer in this industry for a decade holds a lot of confidence and pleasure in bringing diversity to the entertainment consumption. He said, “We believe if the content is good, then it deserves to be everywhere”.

  • Dalima Chhibber comes on board as Vector X Brand ambassador

    Dalima Chhibber comes on board as Vector X Brand ambassador

    MUMBAI: Vector X, one of India’s leading sports brands, announced the on-boarding of Indian women’s football star Dalima Chhibber, as their brand ambassador. Vector X who already have Indian football legend Bhaichung Bhutia as the face of the brand, will now also be represented by the most sought after Indian womanfootballer of the current time.  The contract with the star Indian left-back shall continue till April 2020.

    Commenting on the association, Nikhil Mahajan, Director at Soccer International Private Ltd said, “It is a moment of pride for us. Dalima is one of the most exciting and sought after women’s footballer in the country. When we saw her playing, we knew that her dynamism and youthful energy would be a perfect fit for our brand and we wanted to make sure we can help her in growing further in whatever manner possible. She embodies the very essence of Vector X i.e. ‘The Winning Spirit’.”

    Dalima burst into the Indian National Women’s team at the age 19.She has grown from a young and promising football talent to someone who has been a mainstay in the team since 2016.  Known for her ability to convert long distance set-piece opportunities, the now 21 year old played a key role in India’s 5th SAFF Women’s Championship title. Owing to her performances in the recent past Dalima was also signed on by Hero Indian Women’s League team – Gokulam Kerala FC. As the Captain of the team, she helped them reach the semi-finals of the tournament notching up some of the best performances of the season.

    “I am over-whelmed by the fact that a brand like Vector X has shown faith in me and chose me as the evangelist for their brand. As a brand that has already been helping so many footballers, associations and clubs across the country. I strongly believetheir support is going to help me achieve new heights on the training pitch. I am really looking forward to my time with the Vector X family. More and more corporates should follow Vector X and come up to support Women’s football in the country, especially given we are the hosts of the FIFA U-17 Women’s World Cup next year.” stressed Indian National Women’s team footballer, Dalima Chhibber.

    Apart from sports likes basketball, swimming, racket sports and volleyball, Vector X is already a mainstay in the field of football sponsoring the kits for clubs like Hero I-League team-TRAU FC, Hero Indian Women’s League team – Bangalore United FC, football associations like the Punjab Football Association, Sikkim Football Association and Mumbai District Football Association.They also hold the kit sponsorship rights for Jammu and Kashmir State Championship and Bhaichung Bhutia Football School. 

  • Redefining life insurance marketing, Max Life Insurance takes new age customers through a Virtual Reality tour of ‘Journey of Life’

    Redefining life insurance marketing, Max Life Insurance takes new age customers through a Virtual Reality tour of ‘Journey of Life’

    MUMBAI: Pioneering the use of Virtual Reality (VR) for experiential marketing in the Indian life insurance industry, Max Life Insurance Co. Ltd (“Max Life/Company”), is bringing new age customers closer to the “Journey of Life”.  As a company at the forefront of digitization, it is organizing a unique walk-in experience across its 200+ offices, that’ll invite customers to experience a virtual reality ride through the different stages of life from childhood to marriage to parenthood to retirement. Coinciding with Max Life third ‘Protection Day’ (three months since Company announced that it will dedicate the6th day of every calendar month as 'Protection Day' towards driving awareness regarding financial protection), the initiative will help establish how life keeps evolving across various stages, making the need for an evolving protection cover equally important.

    Commenting on the occasion, Aalok Bhan, Director & Chief Marketing Officer- Max Life said, “In India, the uptake of life insurance is still alarmingly low, and most do not fully realize the need for a policy until a life event triggers action. Effective life insurance marketing that identifies and reaches out to customers at the right time with the right message, can be a powerful means of bridging this gap. At Max Life, we believe in driving customer engagement via innovative marketing and branding efforts. Our experiential virtual reality (VR) activity will take customers through a fun ‘Journey of Life’ – a roller coaster with lots of twists and turns helping them realize the need to plan upfront for every life stage be it childhood or marriage, parenthood or retirement. Through the means of this initiative, we aim to help our customers become financially smarter and strengthen our commitment towards building a financially protected nation where #YouAreTheDifference.”

    Being organized from 8th to 12th July 2019, the virtual reality initiative will serve to build awareness among customers regarding comprehensive protection cover required to support all stages of life.

  • Gobble Me Good brings Indonesian Coffee brand Wake Cup Coffee & Eatery to India

    Gobble Me Good brings Indonesian Coffee brand Wake Cup Coffee & Eatery to India

    MUMBAI: Gobble Me Good, the dynamic Food & Beverage Franchise Management Company, has opened doors to the Indian market for renowned Indonesian coffee chain, Wake Cup Coffee & Eatery with the launch of their first ever outlet in India. Located at High Street Phoenix, Lower Parel, Mumbai, this outlet marks Wake Cup’s first foray into the international market, following its success in Indonesia with 13 branches across the country.

    Understanding the changing face of the modern consumer and their lifestyle choices, the café has paid special attention to curating vegetarian and vegan options for their carefully selected pocket-friendly menu. The spotlight rests on an exclusive array of edible gold-dusted and silver-dusted coffees called the Gold Digger & the Silver Spoon, in the eclectic line-up of authentic Indonesian coffees and other beverages.

    Coffee lovers will be spoilt with choice with exquisite Flavour Lattes, Mochaccino and signature iced coffee like Ice Pandan Coffee, Ice Cendol Coffee and Ice Robusta Coffee. It also features a unique menu of non-coffee lattes like Blackforest Latte, Taro Latte and Matcha Latte. The offerings also include a delectable selection of side dishes with an Indian touch, such as Veg Makhani sandwiches and Soya Kebabs.

    What makes the Wake Cup outlet unique is its elegant and modern interiors adorned with microgreens grown through hydroponics. These can be used to enhance the flavours of the food, to suit to individual customer preferences.

    After attaining success with 50 stores of London Bubble Co, the eclectic bubble waffle franchise brand, GMG is now venturing into the café space with Wake Cup Coffee & Eatery. This is in line with the brand’s commitment to bring unique flavours from across the globe to the Indian audience. The launch of this unique brand in India is yet another step towards GMG’s vision.

    Speaking on the launch, Saurabh Rathore, Founder, Gobble Me Good said, “Gobble Me Good aims to bring international flavours to the Indian palette with a unique twist. Our first venture, London Bubble Co has witnessed phenomenal growth in the country and we hope to see a similar trajectory with Wake Cup. With the richness of Indonesian Coffee and an array of delectable and unique food menu, Wake Cup is sure to be a go-to spot for coffee lovers looking for an authentic and relaxed experience.”